Marketing Analytics What is Marketing Analytics?? Marketing analytics is the practice of measuring, managing and analysing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted web marketing dollars.
What does a Marketing Analyser do?? Marketing analysts (a.k.a. market research analysts) help companies and organizations decide which products and services to sell, to which customers, at what price. They come to their conclusions by studying market conditions, competitors' activities and consumer behaviour.
Why is Marketing Analytics important?? Marketing analytics, specifically web marketing analytics, aids in checking operations and their individual upshots, thus empowering in optimum and efficient use of available resources. Marketing analytics is widely used to get a clear vision about the strategic performance of the marketing activities. Fundamentally, analytics pull together data from all marketing networks and merges it into a collective marketing dashboard, from which comparative decisions can be made out. Nowadays, marketers are using the model data to have a watch at all the marketing channels via a single tool. The comparative statistical representation of results empowers these marketers to take a safe and sound decision.