THE
SUPERETTE
MAGAZINE.
2.
This Superette Magazine belongs to... ............................
Editor: Louisa Penney With special thanks to‌ The Superette team, SMP Solutions, iCandy Media, Stephen Tilly, Olivia Hemus, Valentin Ozich, Lauren Gunn, Stephen Marr, Amber D, Tatum Savage and M.A.C Cosmetics, Clyne Models, Nova Models, Claire Sullivan, Chris Jones, Cameron Woodcock, Dane Fisher& the European Motor group, Teale Talbot, Letitia McLean, Jeff Kim, Lover, Luke Harwood, Ksubi, Meadowlark, Bryce Alton, Bec Stell, Brad Plaumus, Natalie Smith, Palm Springs Thermal resort. Cover shot: Emily wears camilla & marc fur jacket, Stolen Girlfriends Club charm bracelet, Low Luv long ring, underwear and stockings, stylists own. Š 2009-2011 Superette. All rights reserved. No part of this magazine may be reproduced in any form without the express written permission of the publisher.
A note from Superette.
SUPER letter
And above all, watch with glittering eyes, the whole world around you, because the greatest secrets are always hidden in the most unlikely places. These who don’t believe in magic will never find it. Roald Dahl.
W
e’re big believers in magic here at Superette. This issue #2 of The Superette Magazine is one that celebrates collaborations– the meeting of minds, the sharing of ideas and the making of magic.
The debut of the first Superette collaboration series in this issue sees the Superette team combining forces with some of our favourite new designers to bring you our ‘must have’ pieces for the season. Within the next 48 pages you will also see the addition of new regular editorial features. We chat to design guru Claire Sullivan who shares with us in Super Design her edited pick of some of the best new local and international design and we take a 24hour trip to the Vancouver snow for the first installment of Super Travel. In Super Inside we pay a visit to the creative spaces of some of our designers, who give us an exclusive look at where their magic is made, and in Super Profile we chat to the man behind one of our favourite local haunts- Flotsam and Jetsam. In true Superette style, we set off on another road trip to catch the last light of summer with our feature editorial ‘On the Run’. Paying homage to all things Americana- Stephen Tilly takes us on an epic journey down our own version of the lost highway. It has been a busy last six months here for us since the debut of our first issue, during which we have seen a few new additions to our wee family. If you’ve ever wondered what a typical day at Superette is like…the truth is there is never a dull moment. In between the opening of our Wellington store, the relaunch of our brand new online store, new babies and putting together our second issue, somehow saying goodbye to summer now doesn’t seem so hard. Spending our days pouring over new seasons collections and compiling this winter issue, we can’t help but be inspired for the chilly months ahead. So as the summer sunsets fade and we cling to the last rays of sunshine, we hope the pages that follow share a little of our winter magic with you. Lots of love, The Superette team. xx
www.superette.co.nz
3.
Contributors.
Some of our amazing second issue contributors share a little of their winter with us...
Amber Dreadon What do you do...I’m the Senior makeup artist for MAC in NZ....basically transforming peoples faces into whatever they want to be everyday! Its pretty cool to be paid to do what you love. What is the best thing about your job? Everything! The people, the art, the travel, the experiences. Its a dream - a very hardworking dream. In winter you will find me...Wearing tights, a lot of knitwear, shoes that are hard to walk in and always in black! What’s one thing you can’t live without in winter? Knitwear, layers and MAC fix+ spray to keep my skin hydrated and a bright MAC lipstick to keep me looking alive!! I also can’t live without my Meadowlark jewels all year round!! I’m obsessed. Dream getaway in winter? Call me crazy but I love winter! Sure a fiji jaunt is cool but you’ll usually find me trying to escape summer to get somewhere cold. Much better wardrobe options!
Stephen Tilly What do you do...I take pictures What is the best thing about your job? I love seeing things as a potential photograph, it encourages you to look deeper and find beauty in even mundane objects that most people may take for granted. When you are doing exactly what you love doing, you will never work a day in your life. In winter you will find me...reading rock biographies, wrapped in a duvet, sipping red wine. What’s one thing you can’t live without in winter? my leather jacket, and red wine. Dream getaway in winter? Amsterdam
Luke Harwood What do you do... I’m a director of Stolen Girlfriends Club. I like working on Brand development and refinement. New business and ways to strengthen and build brand equity etc... that’s my head space.
Emily Theyers (NOVA Models) What do you do... I work as a model both here in NZ and in international markets and am currently studying, working towards an Arts degree majoring in politics. What is the best thing about your job? Having the opportunity to travel to and work in such vibrant and dynamic cities, no one working day is ever the same! In winter you will find me... In a warm European or Asian climate. What’s one thing you can’t live without in winter? Coffee, nothing like a steaming hot latte on a cold winter’s day. Dream getaway in winter.. Would have to be somewhere tropical and hot, I live for the beach!
What is the best thing about your job? Firstly having the freedom to let my intuition guide my creative and business ideas and direction, it’s a nice thing to be in control of. Secondly working with my business partners Dan and Marc is a lot of fun, we have great vision and there is a very strong energy and friendship behind what we do and our brand.
Madeleine Lugar
In winter you will find me... Well, I like an adventure ... I What do you do... Operations and sales manager for like to chase the ocean. I spend a lot of time surfing Lover. and travelling. What’s one thing you can’t live without in winter? I like music, not in the sense of social party music, but more music in my own privacy... i’m a big fan of Third Man Records and the man behind that project, very inspirational... So a few glasses of whiskey and a few good records and i’m a pretty happy man over winter... plus fuels ideas for my personal projects. Dream getaway in winter? Nashville via Mexico
What is the best thing about your job? The team I work with and our wonderful customers. In winter you will find me... In front of the fire with a good glass of red. What’s one thing you can’t live without in winter? My Hinterlands Scarf, my new Classical Pea Coat and Cable Knit Sweater Dress from ‘A Dance for One’ and my favourite perfume Tam Dao by Diptyque. Dream getaway in winter? To my boyfriends holiday house on the Mornington Peninsula.
SUPER art
Trapped inside all of us is a sense of darkness. When we tap into it, we can either be scared or utilise it. This brings out all sorts of weird creative ideas. I am taking that feeling and it makes me smile. This piece for Superette is the result. I often think of how I will look back at myself if/when I am old. This reflective ‘hind sight’ helps me take my practice a little less seriously and helps me come to grips with what I should be saying with my work. Valentin Ozich www.superette.co.nz
5.
Superette News. Follow me... Keep up with the play. Don’t miss out on all
our daily updates…from sales to stock updates and designer news and random musings, make sure you are following us on the social media bandwagon!
Facebook: www.facebook.com/superette Twitter:www.twitter.com/Superette Blog: www.superette-store.blogspot.com
Gimmie Dang Expanding the brands fan base even further, the talented Zoe and Morgan siblings are dishing up even more covetable designs for us to lust after- this time, with their mens line of jewellery. Entitiled ‘Gimmie Danger’ the collection is inspired by street culture, tattoos, and symbols from motorbikes and romantics, the pieces combine a modern charm alongside an edgy rock & roll sensibility. The collection predominantly consists of rings, a favourite, we are told, of Orlando Bloom, pack more than just a little punch. Made from blackened silver, the designs feature hand carved wings and crosses held together with specially cut black onyx, and carved bone. ‘Gimmie Danger’ by Zoe & Morgan will available from Superette stores from mid April. 2011.
Ju
Kate Moss.
Just An
A coffee table must have! We couldn’t put our names down fast enough when we got
cres
word of this book making its way down to New Zealand. Kate Moss by Mario Testino is
indivi
an iconic collaboration and an intimate insight into the lives and minds of two of the world’s
with
definitive style leaders. A photographer’s tribute to his greatest muse - Mario Testino
repre
is recognized as the ultimate fashion photographer of his generation, but his pictures
name
of Kate Moss transcend fashion. The result of two decades of extraordinary friendship and
don’
creative collaborations, the book begins with Moss’s early days backstage to some of
reason
the ground breaking magazine editorials. Exclusive images, many that were chosen from
JACH
Testino’s own private archive, are published for the first time, as well as an essay by Moss herself feature among the pages. Don’t miss out on this limited edition release. Pre order your copy now at www.superette.co.nz. Available April 2011.
Low Luv.
Hello Wellington.
Supermodel-turned-designer Erin Wasson’s foray into the
Last November saw the opening of our very first Wellington baby. Loc
world of jewellery designing is set to hit Superette this
in the heart of the city in Victoria Street, over the last four months w
month. Inspired by Wasson’s own imagined walkabout
been super busy exploring the city, merchandising our beautiful stor
through the South-western desert, the pieces from her
building an amazing Superette Wellington team.
Low Luv costume collection seem like artefacts of that trip. The collection, which features chunky rings, cuffs, crucifix necklaces and bracelets plated in gold and silver and adorned with various scarabs, bones and armour, looks like it could have come straight from the wardrobe of the style icon herself. “The jewellery is not meant to look new. The idea is for it to look like you went to a flea market or junk shop—like a treasure chest of oddities.” From the girl who has been a muse to designers from the likes of Alexander Wang to Justin Timberlake - it has more than a little of the rock chick about it, and puts a modern and effortless spin on her ages-old inspiration. Low Luv by Erin Wasson is available online and in-store from April.
With an ever expanding online following in Wellington already, the o
of the store was an exciting opportunity for us to offer those custom who prefer to try before they buy their very own Superette store.
We are looking forward to being able to broaden our buying for futu
seasons to cater to the climate of Wellington and the people of Wellin
so stay tuned for some exciting new labels arriving on the racks soon Do pop in and say hello! Superette Wellington, 106 Victoria St, Te Aro. (04) 4732853. wellington@superette.co.nz
SUPER news
Ensemble.
With an instinct for knowing just what women need, it’s no surprise that Australian designerTherese Rawsthorne is expanding with a new line, entitled T.R Ensemble. After such demand for certain pieces in her mainline collection that she had to repeat them she decided to create the complimentary line. Born from Rawsthorne’s design philosophy of polished ease, T.R Ensemble captures the spirit of her Ready-To-Wear collection. Signature Therese Rawsthorne pieces such as washed cotton voile shirts, tanks and pants are at the core of the tightly edited range.“I wanted to create a range that would allow me to focus on easy, wearable pieces that you can knock about in everyday’ explains Rawsthorne. “I was really intent on capturing the spirit of the Therese Rawsthorne woman, very cool and understated and with a strong eye for detail,” she says. Staying to true to Rawsthorne’s clean edged aesthetic, the T.R Ensemble collections are pieces that you’ll call upon time and again. Relaxed shirts and pants, which with their perfect detailing, have made them instant favourites and timeless additions to our wardrobes. T.R. Ensemble is available in-store and online now!
ger. Superette loves Audi A1.
We were lucky enough to be given a couple of the brand new Audi A1 vehicles - the very first compact model from the luxury European motor brand, to take for a spin on our road trip up north to shoot the winter fashion editorial ‘On the Run’.
ust Another Cheap Shirt.
So to celebrate the launch of The Superette Magazine, we have teamed up with Audi to offer you the chance to win your very own Audi A1 vehicle to test drive for the entire month of June. Every purchase over $100 both instore and online during the month of April will go into the
nother Cheap Shirt – jachs; is a New York based brand whose shirts are riding the
draw to win. Visit www.superette.co.nz for details. Must have a full NZ drivers licence and must
st of the market in affordability, quality and style whilst taking a nod to humour and
not exceed 1500km in the month.
iduality in their designs. The shirts features custom piping, contrast lining, and tags
h quirky fortune cookie messages like “too cool for skool”. The range of styles
esent a balance between comfort and trends. We particularly love the unique shirt
es each style is coined with - like the ‘Date Shirt’ or ‘Your Grand Pa’s shirt’. Named shirts
’t seem so silly when the shirts are priced from just $149. JACHS have given us a
Superette Online.
n to have a shirt for every occasion.
HS shirts will be available online from mid May.
cated
we have
re and
opening
mers
ure
ngton,
n!
Late February saw the exciting relaunch of our Superette website and E-Boutique. Since it’s inception in 2009, Superette’s E-Boutique has grown to become the go-to destination for boutique online shopping– showcasing
Monstrous Beat.
some of Australia and New Zealand’s most sought after designers. The redesign reflects the depth of Superette’s fashion
The Beats range of headphones, since their release,
offering and expertise, giving customers unrivalled 24/7
has taken the DJ world as well as the common
access to the latest new season fashion from favourites such
listener by storm. The Monster Beat headphones
as camilla + marc, Ksubi, Lover, Stolen Girlfriends Club and
are one of those products that’s named after what
sass & bide as well as exclusive pre-orders on ‘must-have’
it truly delivers: powerful bass. In search of a pair of
items to come.
headphones that lived up to his exacting standards,
Alongside its extensive fashion offerings, Superette’s
hip-hop legend Dr Dre joined forces with the audio
E-Boutique, just like the retail stores, is a trove of objects
experts at Monster and renowned industrial
to desire- limited edition books, candles, cameras and art
designer Robert Brunner to come up with Beats –
are just some of the treasures that you can browse
headphones designed for the ultimate listening experience, one that mimics that you would hear if you were right in the room with the artist. As the chill of winter approaches, it’s time to cozy up in layers of knitwear and compile the perfect soundtrack for staying in. To celebrate the new range of Monster headphones, we asked five designers what is on their iPod for the
“Under Cover Of Darkness by The Strokes” Marc Moore, Stolen Girlfriends Club. “Lost in the World by Kayne West” Karie Higgins, D_luxe
alongside the clothing and accessories. Operating on a fast and efficient delivery basis, we wanted the online store to replicate the same customer shopping experience as you would expect from the retail stores.
“Black Keys new album ‘Brothers’” Valentin Ozich, I Love Ugly.
Log on and visit the all new site to start shopping, … www.superette.co.nz
winter months…check out the Superette blog for the
“Hot Mess by Chromeo ft Elly Jackson”
video clips.
Becky Cooper and Bridget Yorston, Bec & Bridge.
Over-ear, in-ear and artist series Monster
“ Waste of time by Yacht”
headphones are available in-store and online.
Liam Bowden, Deadly Ponies.
www.superette.co.nz
7.
Blog it.
We caught up with the curators behind a few our favourite online spaces to find out wh inspiring them to inspire us…
Wildfox. Isaac Likes.
www.isaaclikes.com
www.ilovewildfox.com
A mix of fashion inspiration and beautiful photos that don’t necessarily have anything to do with fashion is what makes the Wildfox blog a daily stalk of ours.
Isaac Hindin Miller is a fashion blogger who blogs daily as Isaac Likes, and is probably best known in New Zealand for his antics sneaking backstage at fashion shows all around the world. Isaac’s objective and frank reporting style is refreshing, and his blog keeps us on our toes when it comes to everything from local to international fashion news.
A little bit Hollywood, a little bit Sunset boulevard, Ventura Valley and a little bit Beverly Hills all wrapped in one- Designers Emily Faulstich and Kimberly Gordon have created a brand that symbolizes girls having fun. Their blog ‘I Love Wildfox’, sings a little to the same tune - a visual scrapbook of the creative ladies behind our much loved Wildfox brand.
When it comes to fashion blogging, Isaac believes the secret to success is – “ to be everywhere, show up to everything, be nice to everybody and work as hard as you possibly can. If you’re everywhere then you’re not going to miss any opportunities, if you’re nice to everyone then you’ll always have supporters and if you work hard then people will want you to be part of their team.”
Kimberley Gordon, one half of the Wildfox duo shared with us a few of her blogging secrets…
We chatted to Isaac for a little more insight on the man behind the words. WHAT DO YOU BLOG ABOUT? Fashion – menswear and models and industry news, reviews and interviews from the backstage, front row, workroom and runway. IF YOU COULD SUM UP YOUR BLOG IN THREE WORDS WHAT WOULD THEY BE? I like you! WHEN AND WHY DID YOU START YOUR BLOG? I originally started it as a reaction to what I saw as very vanilla fashion writing in New Zealand. ACP had just bought Runway Reporter and everything I was reading sounded like regurgitated press releases. And if there’s one thing I don’t like, it’s regurgitated press releases. Then, when Isaac Likes began to get a higher profile, it seemed like a fantastic way to travel the world. WHEN YOU AREN’T BLOGGING - WHAT CAN YOU BE FOUND DOING? Watching Entourage, eating Belgian biscuits at Bambina or talking to my mum on the phone. ANY PLANS TO EXPAND ON YOUR BLOG? One of these days! WHAT ARE YOUR BIGGEST INFLUENCES OR INSPIRATIONS? Expat New Zealand writer Tim Blanks, my parents, and anybody who succeeds in a massive city like New York. Where I.... Live ... Eden Terrace Blog ... My bed. Eat ... Bambina. Sleep ... My bed! Travel ... wherever and whenever I can.
WHAT DO YOU BLOG ABOUT? Beautiful things, fashion, life and friends. IF YOU COULD SUM UP YOUR BLOG IN THREE WORDS WHAT WOULD THEY BE? Dreamy, inspiring, endless. WHEN AND WHY DID YOU START YOUR BLOG? To share beautiful images. WHEN YOU AREN’T BLOGGING - WHAT CAN YOU BE FOUND DOING? Designing, kissing my boyfriend, sleepovers, playing with my dog. ANY PLANS TO EXPAND ON YOUR BLOG? Hopefully? WHAT ARE YOUR BIGGEST INFLUENCES OR INSPIRATIONS ON YOUR CONTENT? Fashion models, peoples wardrobes, photography! Where I.... Live ...Heaven. Blog ...Wherever there is internet. Eat ...in bed. Sleep ...cuddled with my boyfriend and best friends. Travel ...Wherever I can!
SUPER blog
w of hat’s So Much To Tell You.
www.somuchtotellyou.co.nz
Zoe Walker and Natalie Smith are friends and writers who launched So Much To Tell You in 2008, as a way to share inspiration. They met in 2006 while working at a New Zealand fashion website called Runway Reporter, and since then their work has appeared in publications including Russh, the NZ Herald, Metro, No, Fashion Quarterly and Yen. One of our favourite regular features on the So Much to Tell You blog is ‘Top Ten’, which sees Natalie and Zoe enlist inspiring creatives to name their favourite ten things of the moment. We thought we would turn the tables and ask the girls to name their very own top-ten favourites… here they are. TURKISH RUGS. They’re made for sitting on the floor, drinking green tea or red wine, talking and listening to records late into the night. I’m on a very intense search for one that’s perfectly beaten up and scuffed. WWW.CLOSETVISIT.COM This website which sees Los Angeles based artist Jeana Sohn (and her camera) spend an afternoon with various musicians, designers and creatives at their homes, trying on things in their wardrobes- the women are not super well known, which is refreshing, and the images are beautiful. HOMEMADE MUESLI Natalie: I’ve been making my own muesli or granola lately. I am on a health kick and I love eating it for breakfast with yoghurt and fruit. My last one had chocolate chips and cherries in it – not very healthy, but very delicious. GLASSER’S NEW ALBUM ‘RING’ Glasser is the musical incarnation of Cameron Mesirow. She’s toured with the xx and the singer of Sigur Ros, and she is wonderful. SANTA MARIA NOVELLA Santa Maria Novella make the most beautiful rosewaters and flower waters, scents and lotions and they’re all packaged in old-style elaborate Italian bottles and labels. BRITISH ROYALTY Zoe: I would give anything to be in London come April 29th. I love the history, tradition, and pomp and circumstance of British royalty, - although Kate Middleton seems to have about as much personality as a plank of wood, I’m hoping she’ll shows a bit of sass once she’s officially ‘royal’. KODY & BIC Two of my favourite New Zealand musicians – Bic Runga and Kody Nielson from the Mint Chicks – making dreamy music together. BLAZERS Zoe: I generally follow a pretty simple style formula: dress, flat shoes and a blazer - I’m looking forward to wearing my cute Twenty-seven Names Beatrix Piped wool blazer this winter, which will be worn in heavy rotation with my Shy-Guy bomber. PANIA OF THE REEF Zoe: I saw the actual Pania of the Reef statue for the first time when I visited Napier last year – I think she has a beautifully regal air to her, and was desperate to find a tacky mini figurine from a tourist shop. I didn’t, but my boyfriend did give me an even better Pania of the Reef print by Rakai Karaitiana for Christmas. T.B.A. This designer, called Binbin, creates pretty pieces that look like they were made for a doll – it’s a favourite of bloggers like myself who have a soft spot for whimsy, and collars. Where I.... Live ... Auckland Blog ... www.somuchtotellyou.co.nz Eat ... Lately, around the kitchen table - that or around a giant Sals pizza; sometimes, Cosset, a hidden gem on New North Road. Sleep ... In a white room with black curtains, in a bed that’s too small. Travel ... Everywhere, eventually. Lately, Melbourne. Soon, California.
Studded Hearts.
www.studdedhearts.blogspot.com
Yenny Seo has a knack of pulling together editorial, street style and photography to great effect. Her blog ‘Studded Hearts’ is an endless trove of right-click-and-save kind of images, and we always find ourselves going back for more. With monthly visitors to her blog now clocking well into the hundred of thousands, we now know we aren’t the only ones who are onto this online treasure! Yenny hails from Melbourne, and like us shares a love for Aussie and NZ designers, with Superette favourites such as Lover, Stolen Girlfriends and Bec & Bridge frequently popping up in her posts. Yenny shared with us a bit of an insight behind the Studded Heart magic.
WHAT DO YOU BLOG ABOUT? Yenny: Beautiful editorials, photography and other fashion related images. IF YOU COULD SUM UP YOUR BLOG IN THREE WORDS WHAT WOULD THEY BE? My sweet desires. WHEN AND WHY DID YOU START YOUR BLOG? Yenny: I started my blog on June 09. I started it with the idea of creating an online scrapbook. WHEN YOU AREN’T BLOGGING - WHAT CAN YOU BE FOUND DOING? Yenny: Listening to good music, sketching, playing around with my new camera or just hanging out with friends ANY PLANS TO EXPAND ON YOUR BLOG? Yenny: I just want to take things as they come and see what happens. WHAT ARE YOUR BIGGEST INFLUENCES OR INSPIRATIONS? Yenny: Other people on the street, different cultures and beautiful pieces of artwork. Where I.... Live ... in the beautiful city Melbourne. Blog ... my room Eat ... wherever Sleep ... somewhere with a nice soft fluffy pillow Travel ... haven’t done a lot of traveling yet but definitely plan to!
www.superette.co.nz
9.
Get the look. Claude Maus Long Coat $999
Camilla & Marc Tame Canvas Jacket $1249
Toy Watch Chrono Fluo Hunter Green Dial $619
Marching
Step right up... While Top Gun may have cemented our l
season has us taking our hats off to salute everything military f
at Superette, we’re layering up our denim shorts with legging
statement jackets and ankle boots. For boys, it’s about channel
denim in shades of black and open shirts in washed back earthy
and parkas, to more modern takes on the utilitarian trend – khak Camilla & Marc Duomo Tote $1499 Bassike Winter Trench Coat $549 Lomography Holga Starter Army Green $229
Friend of Mine Winona Dress $259
SUPER style
Friend of Mine Kennedy Shirt $229
Wildfox Forever Young T- shirt $129
g Order.
Bassike Combat Jacket $839
love for khaki and aviators way back in 1986, this
Low Luv Gold Thunderbird Pendant $139
for winter. As the chill of winter approaches, here
gs, and pairing them with oversized mens shirts,
ling the rugged appeal of army surplus gear with
y hues. From heavy duty work wear inspired coats
ki tones are the seasons new black.
Beau Coops Fango $679
Meadowlark Anchor Cufflinks $285 Ksubi Musca $349
Beau Coops Nero Ankle Boot $489
Ksubi Overshirt Jacket $289
Nudie Thin Finn Dry Black Coated $315 www.superette.co.nz
11.
Superette Collaborate. Lets get together... To celebrate the launch of the second issue of The Superette Magazine, we have teamed up with some of our designers to bring you a selection of exclusive pieces with our very own Superette design spin on them. Starting with just pin board of inspirations, the past few months has seen us hard at work, sharing our own ideas and creative dreams with two of the hottest new labels to hit the Superette racks – Friend of Mine and I Love Ugly. Together with the two, we have come up with our very own ‘Superette’ must have’s for the winter season. Must have items that fulfill our wardrobe ‘voids’, these pieces you seem to always be searching for… and never find – until now. Or at least that’s how they feel for us, so we hope you love them as much as we do. And because, as the saying goes, ‘all good things come in three’ s’, to top it off, we decided to do a collaboration project of our very own. After overwhelming customer demand for the shoes featured in the last issue of The Superette Magazine (you may remember the (painstakingly) handmade studded Chuck Taylors we created for our last shoot) we decided to put our own creation into production. And so the Superette studded Converse was born! The Superette co-lab ranges will be available exclusively from Superette retail stores and online from April. Pre orders to secure your favourite pieces will be starting March 24th.
SUPER co-lab
Superette Studded Chuck Taylors. A limited edition run of fully studded Converse chuck taylor. After creating our own studded chucks for a shoot in the last issue of the Superette magazine, the demand from customers was so huge that we decided to design our own and put them into production. Available in both black and white high-tops with silver stud finishing, the shoes are available in sizes 5 to 12. RRP $299. Photographed by Stephen Tilly. www.superette.co.nz
13.
I Love Ugly for Superette. A recent addition to the Superette family, New Zealand label I Love Ugly is rapidly gaining popularity for its clean, directional designs and versatile pieces. The collaboration with I Love Ugly combines the labels classic, wearable designs and neutral colour palette with Superette’s own ‘rock n roll’ style finishing. Superette for I Love Ugly black wool patch sweater with leather elbows RRP $249. Photographed by Stephen Tilly.
Friend of Mine for Superette. One of the hottest labels to come off the Australian shores to date, Friend of Mine has quickly garnered a cult following among the Superette customers. The perfect mix of masculine and feminine aesthetics, combined with on point styling, Friend of Mine was the perfect match for us to team up with to create a mini capsule range for the winter season. Inspired by all things ‘Americana’; vintage blue denim, cowboys, road trips, Harley Davidson and stars and stripes, the collection features three signature Friend of Mine styles- the Edward denim short, The Winona dress and the Harrison Jacket, all reworked and restyled with a Superette touch. “The Superette and Friend of Mine collaboration focused on using classic Friend of Mine shapes and giving them a tough biker edge with the use of washed denim, distressed detailing and studded hardware. The 3 pieces were designed especially with the Superette girl’s aesthetic in mind. “ - Teale Talbot, designer. Harrison stud jacket RRP $399, Edward shorts $229 and Winona dress in washed black $249. Photographed by Olivia Hemus. Hair and Makeup by Lauren Gunn for Stephen Marr, Model, Emily Smith (Clyne Models), special thanks to the Britomart Country Club.
www.superette.co.nz
15.
Design Junkie. Design aficionado Claire Sullivan has a more than a knack for picking out the crème de la crème of local and global design. Well revered as one of New Zealand’s leading authorities on design, Claire shares her handpicked content with us on a daily basis, with the website The Denizen and the biannual design bible, Design Folio. Bookmarked and visited daily, the site is a favourite for all of us here at Superette for all things design related. We regularly find ourselves immersed in The
A
fter starting out her career at TV3 after university, Claire moved to New York in her early twenties, where she spent the better part of six years working in lifestyle magazines, with an emphasis on design and fashion. Growing up with creative parents, Claire has always had a passion and admiration for great design, whether it was through fashion, architecture or furniture. “My parents dragged me against my will to exhibitions constantly. I think they were hoping to surreptitiously leave a lasting impression on my young mind. What it did leave me with was an appreciation of beautiful things and an ability to critique.” Nowadays, Claire does just that. As Publisher & Editor-inchief of Design Folio, a resource guide to the best original design available in New Zealand, and The Denizen, a lifestyle website that celebrates the art of living well in New Zealand, she is exposed to an incredible range of both local and international creativity on a daily basis. “While I do kiss a lot of frogs in the process, it’s the process of scouring through the masses of design to unveil a prince that makes for a very enjoyable experience. I love what I do, which I think is of the utmost importance.” Claire is selective of the content she features throughout her publications, stating that she mostly relies on her own first impressions when picking standout pieces. “I’d say I am pretty good at calling “hot” or “not” on something at rapid pace.”
Denizen’s posts and newsletters, whether we are lusting over the furniture or artwork featured, dreaming of getaways to architectural hideaways or stalking favourite eateries and finds from some of New Zealand’s own design creatives. Superette sat down with Claire to talk about her passion for design, first impressions, and asked Claire to share with us some of her favourite design picks of the moment…
Originality and innovation, “both of which can be rare”, are amongst the few considerations Claire also keeps in mind when editing through prospective content. “It’s not easy to create new designs without being influenced by those that have gone before, but when it happens it can be a truly beautiful thing,” she says. “The best design in my opinion comes from someone who trusts their own vision, despite what consumer preferences might be. If a designer stays true to their objective and they have a good eye, they are bound to succeed.” Claire’s knowledge and passion for design is obvious. She says that although she has difficulty keeping up with all the material that comes her way, her spare time almost always involves magazines, books or the Internet researching new things. It’s not surprising then that The Denizen website was born not long after the launch of the first Design Folio. “The Denizen was a chance to channel my other passions beyond architecture and interiors into food, travel, fashion
and discovering interesting local people. We launched The Denizen website with the idea of creating a forum where talented local people that we admire share their favourite finds and haunts with our readers.” They say when you love what you do, you will never have to work a day in your life. Well, for one who defines her spare time activities as ‘working’, it came as no surprise to us to find, that when asked the obligatory ‘what’s next’, Claire is already busy in the midst of a new project to pour her passions into. Right now, she’s compiling The Denizen magazine, a print publication that shares the same philosophy as the website. “My vision for The Denizen is to celebrate fascinating local people who are doing great things.” The magazine is set to debut its first issue mid-year, another realm where design junkies (us among them) will be able to get their Denizen fix. In the meantime, we asked Claire to share with us some of her favourite design picks of the moment…
My parents dragged me against my will to exhibitions constantly. I think they were hoping to surreptitiously leave a lasting impression on my young mind. What it did leave me with was an appreciation of beautiful things and an ability to critique.
SUPER design
The best design in my opinion comes from someone who trusts their own vision, despite what consumer preferences might be. If a designer stays true to their objective and they have a good eye, they are bound to succeed.
Chantal Lamp by Stephen Burks for Ligne Roset / The beauty of this lamp lies in its transparent simplicity. If it were not for the splash of red cord you could imagine it almost disappearing into its surrounds.
- CLAIRE SULLIVAN
Vision Element Storage Unit by Pastoe / This wall unit is utterly sophisticated. It has just the right measure of colour to add some va-voom to your room.
Hanger Rack by Nendo. / The Japanese design collective Nendo are masters of simple design. Their recent Thin Black Lines collection included clothes racks like this one. Unlike some lesser contraptions, this number is strong enough to withstand any fashionista’s loot whilst looking suitably elegant in the process.
Baltazar Cabinet by Promemoria / The Rolls Royce of cabinets, from the bookmatched wood panels to the leather-lined interior, this piece is spectacular.
Sunshare Chair by Emmanuel Babled / I adore marble. Revered for centuries, marble still puts on an elegant show when used in the design realm and this chair is no exception.
De Sade Table by Jonathon Logan / One of our Design Folio Incubator designers Jonathon Logan is doing some beautiful work. Embracing eroticism in the context of furniture, Jonathon’s designs have a surrealist undertone with striking outcomes. The De Sade table (left) is comprised of 25 individually hand turned table legs and finished with a slick black finish. His Three table series (right) has tables swathed in stretched black leather finished with legs dripping to the floor. www.superette.co.nz
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THE RUN. PHOTOGRAPHY BY STEPHEN TILLY
Courtney wears Ksubi fade denim jacket, Alice McCall bye baby bunting playsuit, Beau Coops prisoner, D_luxe minnie cap pendant, Low Luv hammered ring. Chris wears Ksubi chitch – the roadie, Ksubi denim jacket, Bassike basic tank, Claude Maus checked shirt, Superette studded chucks, Toy Watch oversized white time only watch, Stolen Girlfriends Club picture frame pendant, Stolen Girlfriends Club onyax pyramid ring.
Courtney wears Ksubi fade denim jacket, Alice McCall bye baby bunting playsuit, Ksubi la femme jeans, D_luxe minnie cap pendant, Low Luv hammered ring, belt stylist’s own.
Courtney wears Friend of Mine dress, Wildfox tee, Therese Rawsthorne jacket, Superette studded chucks, Toy Watch, D_luxe pendant, Low Luv ring, Lindi Kingi and Jewel Rocks assorted.
Chris wears I Love Ugly hood, Stolen Girlfriends Club short, Bassike tank, Superette knitted scarf, Stolen Girlfriends Club pendant, Stolen Girlfriends Club tenderizer ring, Stolen Girlfriends Club picture frame ring, Stolen Girlfriends Club onyx pyramid ring, belt stylist’s own.
Chris wears Ksubi chitch jeans, Ksubi denim jacket, Bassike basic tank, Claude Maus checked shirt, Toy Watch oversized white time only watch, Stolen Girlfriends Club picture frame pendant, Stolen Girlfriends Club tenderizer ring. Stolen Girlfriends Club onyx pyramid ring.
Chris wears Stolen Girlfriends Club coat, Bassike tank, Nudie jeans, Stolen Girlfriends Club picture frame pendant, Stolen Girlfriends Club tenderizer ring, Stolen Girlfriends Club onyx pyramid ring.
Courtney wears Twenty Seven Names shirt, Ksubi shorts, Bassike singlet, Toy Watch, Deadly Ponies bag, D_luxe pendant, Low Luv ring, Stolen Girlfriends Club heart rope ring, D_luxe liberty spike ring.
Chris wears I Love Ugly tee, Stolen Girlfriends Club picture frame pendant, Toy Watch watch.
Courtney wears Stolen Girlfriends Club tee, Salasai pants, Superette studded chucks, Toy Watch watch, Stolen Girlfriends Club double bow ring. Lindi Kingi & Jewel Rocks assorted. Chris wears Nudie shirt, Bassike tee, Stolen Girlfriends Club rings.
Courtney wears Stolen Girlfriends Club coat, Ksubi shorts.
Courtney wears Sass & Bide pants, Ksubi tee , Bec & Bridge vest, Toy Watch watch. Chris wears Bassike jacket, Stolen Girlfriends Club hood, Bassike tee, I Love Ugly pants, Stolen Girlfriends Club pendant.
Courtney wears Stolen Girlfriends Club skirt, Lover sweater, Superette studded chucks, Toy Watch watch, Low Luv ring, D_luxe liberty spike ring.
Courtney wears Alice McCall dress, Toy Watch watch, D_luxe liberty spike ring, Low Luv ring.
Hair by Lauren Gunn for Stephen Marr Make-up by Kiri O’Brien for M.A.C Models – Courtney Fallow (Clyne Models) and Christopher Landon (Nova Models) Styling by the Superette team Special thanks to Palm Springs resort, Parakai and Chris Armstrong.
Courtney wears Lover shorts, Twenty Seven Names bomber jacket, Superette studded chucks. Chris wears Stolen Girlfriends Club jumper, Stolen Girlfriends Club shorts, Superette studded chucks, Stolen Girlfriends Club pendant, Stolen Girlfriends Club picture frame ring.
Behind the scenes with the Superette team...
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nspired by Lost Highway, True Romance, David Lynch’s Wild at Heart, seventies roadside motels and all things Americana, the Superette team set off on a road trip to Helensville, north of Auckland, with the talented Stephen Tilly to shoot the ‘On The Run’ editorial. Armed with racks of clothes, props and equipment, we managed to pack ourselves into two brand new Audi A1’s (quite a feat considering the size of the compact model!). A local motel check in later, and we were set for the day… not complete without a fair bit of sweet-talking to the locals, who weren’t so convinced on the Superette team taking over… Kitchy motels at their best!
The 70’s teal exterior couldn’t have been better!
I have a particular love of 70’s inspired, Americana Roadtrip images, so was really excited when Louisa presented her theme board and ideas of exactly that in our initial meeting. Helensville has a great kitchy and old NZ feel, and was quickly decided as a location for ‘On the Run’. The car and props completed the mood. It was great working with such a fun passionate team, the heat was oppressive, but the light epic. It made those beers at the end of the day taste like liquid gold and that ride back to Auckland, knowing we had just shot exactly the feel and vibe we planned on that very first meeting, all the more satisfying. Thanks Superette.
Our check in for the day...
– STEPHEN TILLY ON THE SHOOT. Courtney our gorgeous blonde!
Our very own James Dean…
SUPER art
Valentin Ozich.
Alongside his label, Ozich is a super talented artist, whose illustrations are what he states as a manifestation of his ‘visual subconscious’. Recently, Superette picked the brain of the badass illustrator and fashion designer on all things art, inspiration, and how he finds the beauty in ugly.
Tell us a little bit about your background… New Zealand born Croatian - I am one of six siblings- siblings who push you and are your biggest critics. I pretty much knew my whole life I was going to be doing something creative as my career. While most kids wanted to grow up being fireman and builders, I was certain about becoming an artist or thereabouts. How and where do you get your inspiration? I watch a lot of films and read a lot of magazines and blogs. Sometimes the most minuscule things can trigger some sort of inspiration. I look at a lot New York photo blogs, giving you an insight
of that underground (niche) market which I am catering for, and a simple hat or jumper that someone is wearing in a photo could trigger off 5 garment designs. Tell us a little bit about your art and its subjects… Pretty much what I draw is my visual subconscious. I like to create something that creates a sense of wonder for the viewer. When they view a piece I like it when they come up with their own meaning. How do you come up with a concept for a piece? It can be in the most simplistic way. It’s usually from just doodling on a scrap piece of paper. 80% of the time I get stuck into the piece, it sounds strange but before I physically create or make anything I can already see the finished product inside my head. What about the names of your pieces – how do you come up with these? As soon as I have completed a piece the name speaks to me. Once it is molding together and taking shape so do the words. It’s almost like naming anything I guess... Once you see it the name speaks to you. Do you follow any particular process each time you start work on a new piece? What I usually do is lay down the paint, map out (sketch) the image then start layering the ink. I then usually leave the piece for a night or a few hours to refresh then go back and refine any final touches. This varies slightly from piece to piece. You’ve been involved in quite a few www.superette.co.nz
collaborations over the years; tell us a bit about these and how they came about? Have you ever been surprised by where your work has taken you creatively? Yes I have, but not as many as I have anticipated to. The majority of them (actually all of them) have been the other party suggesting collaboration. I am quite picky; in this industry you have to be strategic as who you want your product or label aligned with. In terms of being surprised, yes and no. I feel that if you work hard and know what your doing is original your aesthetic will take you places. When did you decide you wanted to translate your artistic talents into fashion designing? Was it something you were always interested in? My whole life I have been into clothes and shoes. A few years ago I had over 60 pairs of shoes stacked up in my room. The two art forms blend together naturally. I felt that moving into fashion was a natural progression and I always enjoy trying out new mediums. I started fully getting into the fashion side of things around 2 years ago. How does your background in illustration influence your brand ethos? I Love Ugly originally was just a t-shirt label. I pay attention to every detail and every piece, as I believe my customer is looking for this. I believe my background in illustration brings something different to the brand. I treat each garment like a piece of art, except the process is slightly different. The swing tags, websites, blog posts etc are all my inner ‘art self’ coming out. How much do you find your illustration and fashion cross over? Pretty much every day. Running a label is also constantly using my graphic design skills. I think being and illustrator and graphic designer are important skills to have in fashion as someone else can never convey the thoughts in your head as accurately as you can by doing it yourself. Tell us a bit about the meaning behind the name… Initially, I liked the 3 words together, and then figured out that I Love Ugly summed up my aesthetic. I also like to claim that I see beauty in ugly. But the term ‘ugly’ is debatable, so I try to create a vibe in my work for people to understand what I mean without physically saying it. Do you find you design differently when coming up with a print or concept for clothing? Absolutely, a print that looks good on your wall will not necessarily look good on a tee shirt. For a start your working canvas and the dimensions is all ready set, so you have to take that into account. Also printing in NZ can be restricting with the technology we have, so you have to take that into account also. In terms of designing actual clothing, it’s a completely different process. It challenges me, which is what I like. Menswear can be restricting as there is only so much you can do. That’s what I love about it. What are the key pieces guys should be wearing, and how, from your collection this season? l am really a fan of the bomber jackets. I have taken a classic and put the distinctive I Love Ugly twist on it. The quality is impeccable and has some very subtle detail such as the austere pockets. I have tapered the arms and cropped the length, giving it that more tailored classic fit that will last you years. On top of that I think the ‘Zespy pants’ are a must. Instead of the classic chino style, the ankle zips give you that carrot look with a baggy/relaxed upper feel. They can be dressed up and down, giving a sense of unpredictability. Wear these two items for the up and coming harsh months and you will have the perfect blend of comfort and style. I Love Ugly in stores now.
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Superette my space. “No Space like my work place.’ We take a look inside some of our designer’s creative workspaces. From Ksubi’s new creative custom jean workshop inside their flagship Paddington store, to inside designer Luke Harwood’s (Stolen Girlfriends Club) suitcase on a recent work trip to New York, these interiors offer a visual insight into the inspiring environments behind some of our favourite labels.
Luke Harwood / Director STOLEN GIRLFRIENDS CLUB: In my Suitcase Luke: This is a staple bunch of stuff i’ve packed for travelling to NYC. At the moment it’s super cold up there mostly heavy weight garments. In general I like to travel light. Sometimes you end up in some amazing parts of the world and end up buying some great stuff so it is nice to leave room in your luggage for these things. Everything I do I like to work in odds and prefer uneven numbers. For some reason I like to pack in particular order of odd numerals such as 1,3,5,7 also. Method to the madness I guess!
Photo by Maxy.
In my suitcase… 1 Super 8* Camera: Super 8* / camera’s are really cool and the results can be amazing. I’ll take the camera and 3 rolls of film. 1 Book / The books called ‘Harmony’ By The Prince of Wales, it a radical book... the covers all in Gold foil, beautiful book. The book is about new ways of looking at the world. 3 pairs of shoes / Van’s Old Skool’s, Ann Demeulemeester boots and shoes. 5 Long sleeve shirts / Mix of casual and dress shirts from: Stolen Girlfriends Club, Ann Demeulemeester, Opening Ceremony, Jil sander 3 Pairs of pants / Mix of jeans and woolen pants from, Stolen Girlfriends Club and Raf Simons. 1 Stolen Girlfriends Club black Angora hood / Good for layering under coats 3 Coats / 1 x Vintage Navy Woolen coat, 1 x Black heavy duty hunting coat, and a Beautiful Stolen Girlfriends Club satin & drill dress blazer from our new collection. 1 Pair of black sunglasses / Bottle of cologne / Canon G10 / Gold wedding ring. 1 Surfboard and Wetsuit / You never know when you might end up in Montauk, Ventura or Mexico... Nothing better than surfing new beaches around the world.
SUPER interiors
Nic Briand & Susien Chong / Designers LOVER: In our Workroom
At the entrance of our office we have a signed Todd Selby print of our cat Potato. It puts everyone in a positive mood when they see it. Todd recently told us that Potato is one of his top 5 favourite cats that he has photographed. We were proud parents that night.
Lover: This is the office reference library. If you can’t tell we love collecting books. It’s always hard to figure out if you want certain books at home or in the office. Sometimes we end up just carrying them between both.
This is the collection board. Every idea gets put up here, There are post it notes of clothing ideas, with titles like ‘2 fold body dress’. Its all a big puzzle and can be quite cryptic, but it’s organised chaos and the design team know exactly what’s happening.
We love our studio space. It’s a big old industrial warehouse space. It has so much character. The building still remains with the family that built it. It originally housed import fabrics, and then later it became a menswear business, making ‘slacks’. And now we carry on the tradition. Its full of natural light, and it even has a New York style fire escape.
These are the 4 postcards in the design area. We use to have pics everywhere, but we decided to just keep it to very simple, strong images that mean a lot to us and Lover.
Here we have Susien going through the collection drawings. (She always wanted to be a hand model).
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George Gorrow / Founder and designer KSUBI: Our Oxford Street store. Photographed by Bowen Arico.
George: This is Pauly Bonomelli, our ksubi kustom artist hard at work.
Atrium featuring the hanging tree with a view through to the ‘ksubi kustom’ atelier room.
These are left over from our Christmas windows, they are our “angels of death” they are actually annoying Pauly and he wants them out of his sight, so they are looking for homes.
This is a bad mini version of the original “peaced off ” hand sculpture, which was 8ft and was an actual b-grade horror fountain squirting wannabe fake blood. This one is 2 and half foot and is made of chicken wire and play- doh and just sits there. Not really as exciting. We toured the real one across America, placing it in front of famous Amercian landscapes, like Mount Rushmore, Mall of America, etc, we made a book and a short film about it. Funny story but too long to go into.
Some kustom jeans, looks like they were inspired by the goons of doom and there song, “his hiss shake shake” but they weren’t, anyway the goons now play monthly Tuesday nights at the Flinders in Sydney. Just thought I’d plug that.
Our kustom workshop, featuring paintings, fashion equipment and ksubi memorabilia like, “sunglasses for dick heads campaign” the place actually looks amazingly tidy.
Pop shot. P.o.p, technical sales term for point of purchase, nice combination of items, the lead light displayed many things, this day it read “super Frankenstein save us, this symphony sucks, take us to Graceland in your monster truck”.
Claire Hammon / Designer MEADOWLARK: In our Workroom.
SUPER interiors
Photographed by Olivia Hemus.
Claire: This is a bunch of stuff on our cabinet, some were gifts. The jar on the left shows we can’t keep plants alive even in a terrarium. Sometimes our random stuff finds its way into being inspiration for some of our jewellery, but mostly its just our weird stuff we like...
This is our workshop, almost all of our jewellery is made here by Greg and our team. It’s mostly his space and is always pretty messy in here with so much going on, if there is an empty space it quickly gets filled with an experiment, or an assemblage in progress. The workshop is where we figure out the ‘how’ of our master patterns, as well as the ‘how’ of finishing our pieces to a high standard, and of course the constant production process.
I love this print, it was a poster I found in a store that is no longer, we also have another one which is the KISS make up on Tretchikoff’s Blue Lady. The lamp is really special and we use it all the time, it is from Flotsam & Jetsam.
Our collection of figurines, not all of them are there and I stopped collecting many years ago. Perhaps it was the beginning of us collecting other things like ceramics. The skulls are made of paper and were bought at a local craft market. This is our office, where all the business stuff is done, this is usually pretty messy too. I spend a lot of time in here doing the graphic design for Meadowlark, as well as running the business and researching. The picture was given to me from Greg for my birthday and the polaroids are from about 10 years ago and recent years.
Ok so it seems maybe we have way too many collections of things! The skull in the middle was a wedding present, the one on the left is one of our jewellery boxes. The small black skull is from Mexico and is made of black clay. And the tiny ceramic skull is from iggy & lou lou in Melbourne. www.superette.co.nz
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Hunter & Collector. A place where good goods are found, Flotsam and Jetsam, whose name describes shipping goods lost at sea, is a treasure trove filled with exciting knick-knacks and bits and pieces. A self-confessed ‘hunter and gatherer’, proprietor Cameron Woodcock has turned his favourite pastime into his livelihood. Five years after he established iconic Ponsonby café Agnus Curran, Cameron turned his focus from food to retail – and Flotsam and Jetsam was born.
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he store, situated in Grey Lynn’s Richmond Road, is full of covetable collectables. A mix of old and new, Flotsam and Jetsam combines Cameron’s handpicked retro finds with a range of new ‘old’ pieces, such as the brightly coloured Jielde lamps, which are based on the same design as the original French factory lamps from the 1950s or the original red lidded jam jars, also imported directly from France. “I don’t consider this an antique shop or a junk shop, more of a modern home store, so I felt I kind of needed something else as well,” Cameron explains of the mix. Walking into the store you tiptoe past medicine cabinets, tables stacked with books and shelves adorned with everything from old milk bottles and toy cars to an enviable collection of Crown Lynn pieces in all its incarnations. Cameron insists that it was once supposed to be a ‘minimal’
shop – a rather surprising description, considering the chaotic nature that is the charm of Flotsam and Jetsam. “It didn’t stay minimal for that long,” he laughs. “I quickly realized that when you walk into a shop, if there are only five things in there it doesn’t hold your attention span for that long.” Not to mention, when you have an eye like Cameron’s for retro goods, it’s no surprise that his shop (and now a number of storage spaces, he confesses to later on) is jam packed from top to toe with vintage gems. “I like being able to discover things that have been left lying around and give them a new life,” he explains. “I think I do have a bit of a compulsion.” Despite his collective nature, Cameron insists he is no hoarder, and unlike most habitual collectors, his fascinations evolve quickly. “I find something that I like and then set about buying every single one that I can ever find.” While he describes how he does become ‘obsessed’ with collecting some things, namely, the aforementioned Crown Lynn gems, he can just as quickly move on from one thing to the next. “I am like a goldfish, all of a sudden I can forget about it and
decide I don’t need it anymore.” Also evolving has been the pursuit of the retro goodie. Even in the three short years that Flotsam and Jetsam has been around, Cameron explains that he has seen a definite shift in peoples attitudes towards ‘retro’ and ‘vintage’. “I used to think, well, I like junk, but will a whole lot of other people like old stuff too? People seem to love buying old stuff now more than ever – for birthday and Christmas and even wedding presents.” “People like the sense of feeling like they have rummaged through stuff themselves,” he says. And he’s right. While the idea of a Sunday morning venture to a garage sale may seem essentially the same thing, not many of us have the patience (or the trained eye) for fossicking out the retro old from the just plain old. Flotsam and Jetsam take the hard work out of finding the ‘good’ retro goods. With his fleeting tastes, Cameron says he has ‘no real philosophy’ when it comes to sourcing for the store, preferring to just buy to his own eye.
Walking into the store you tiptoe past medicine cabinets, tables stacked with books and shelves adorned with everything from old milk bottles and toy cars to an enviable collection of Crown Lynn pieces in all its incarnations.
SUPER profile Old Signs / “This one came from a 4 Square store down the line,I think the craftmanship in these make them works of art now.” Taxidermy Birds In Radiography Tray / “A friend found these from a man’s attic collection on the shore. Circa 1897.”
“I really just buy with what I’m feeling that day,” he says. “I like the kooky and the unusual. It’s the little surprises more than anything.” Little surprises include a prized taxidermy kiwi, which sits almost unnoticed housed safely under glass inside one of the cabinets. The treasures found in Flotsam and Jetsam come from near and far. From deceased estate lots to markets, Cameron sources mainly from around New Zealand, predominantly further down south in Dunedin and Christchurch, although he firmly states that he ‘can’t do garage sales’ simply because of the competition nowadays. “It’s more now what I can get my hands on. It is getting pretty slim pickings out there,” he laughs. A traditional collector at heart, Cameron, although he doesn’t dismiss it, prefers old fashioned face-to-face trading over Trade Me, which is fast becoming a go-to for vintage buyers and sellers alike. “I like the old school guys who do still trade. I think it’s a bit of a dying art now. I like going and seeing what other people have. You always want to know what’s in somebody’s house, or what’s in their garage.” longside the retail store, Cameron does commissioned work, but prefers to working alongside designers rather than individuals as they are ‘less personal’ about things, favouring a general look over a particular piece. Recently, Cameron has worked sourcing for a few bars around town, including the brand new Tyler St. Garage in Britomart. Cameron finishes our interview by telling a story about how he once bought a ‘very expensive’ vase at an auction, only to find a few months later that the very same vase had been given to an acquaintance, by a friend who picked it up at a junk store for $5. “I don’t resent buying it. I think it’s nice to think that things do find their way back to a home. But I have yet to be the one that has found a five dollar jug and sold it for $4000 yet!” Flotsam and Jetsam is coming to our Superette Windows at the Ponsonby store on the 2nd of May so be sure to watch out for it. All pieces will be available for purchase.
I like the old school guys who do still trade. I think it’s a bit of a dying art now. I like going and seeing what other people have. You always want to know what’s in somebody’s house, or what’s in their garage.
Temuka Vases / “These are from the Dunedin Horticultural Society, where they were used for displaying their prized stems. The tipsy sailor’s head is a nip pourer from the 1950’s.”
Trolley & Bowls / “I love the re-use of things the ‘mixer’ may be broken but the bowls are still useful,these fantastic trolleys are from the old General Motor’s plant in Lower Hutt.”
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Flotsam and Jetsam is located at 168 Richmond Road, Grey Lynn, Auckland (09) 361 3831. www.flotsamandjetsam.co.nz
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Superette on the mantlepiece.
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Type the 3 digit code in the search bar online at www.superette.co.nz for easy product purchasing. 101. D_Luxe / Antler Ring 102. Stolen Girlfriends Club / French Ring and Tenderizer Ring 103. Stolen Girlfriends Club / Love Bound & Pyramid Ring 104. Stolen Girlfriends Club / Picture Frame pendant and ring 105. Monster / Beats headphones 106. Toy Watch / White Chrono. 7. Super Eyewear / Flat top in Dark Havana and People in Puma 8. Lomo Camera / Diana Chromatic 109.Rosebud / Original Salve 110. Johnny Ramli / leopard wallet 111. Stolen Girlfriends Club / death metal charm bracelet 112. Stolen Girlfriends Club / Knuckle Duster 113. Archipelago / expresso candle 114. Meadowlark / skull jewellery box. Photographed by Stephen Tilly.
SUPER piece
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Knits & Shines.
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1.Emily: Shakuhachi Cable Knit Jumpsuit, Bra stylists own, Superette Customized converse $299 D_luxe Cocktail ring, Minnie Cap ring $309 and Spike rings $189. Jamie: Nudie Club Cardi $349, Bassike Crew Neck Tee $109, Stolen Girlfriends Club Shorts, Superette Customized Converse $299, Stolen Girlfriends Club Key City $319 & Picture Frame Pendants $230. Tenderizer $239 and Pyramid Ring $349. 2. Jamie: Nudie Club Cardi $349, Bassike Crew Neck Tee $109, Stolen Girlfriends Club Shorts, Super Cicco Sunglasses $299, Superette Customized Converse, Stolen Girlfriends Club Key City $319, Picture Frame Pendant $230, Tenderizer Ring $239 and Pyramid Ring $349. 3. Shakuhachi Cable Knit Jumpsuit, Superette customized converse, Deadly Ponies Mr Fur Stomper $889, D_luxe Four Feather Pendant $199, Bra stylists own. 4. Jamie: Stolen Girlfriends Club Hydrangea Zip Hood $349, BNWR Faunus Pants $299, Stolen Girlfriends Club Key City $319 and Picture Frame Pendant $230. 5. Salasai Cardinal Cardi $529, Nudie Thin Finn Dry Black Coated Jeans $315, Stolen Girlfriends Club Picture Frame Pendant $230 and Superette customized converse $299. 6. Emily: Wildfox Never Love Tee $129, Shakuhachi Cable Knit Shorts $199, Pennies and Pents Cable Knit Scarf $79, Super Ciccio Sunglasses $299 & Low Lov Long Wood Ring $199. 7. Emily: Stolen Girlfriends Club Angora Baseball Top $189, Ksubi La Femme Jeans $339, Beau Coops Scuba Wedges $399 & Stolen Girlfriends Club Heart Bones pendant $199 Jamie: Stolen Girlfriends Club Angora Baseball Top $189, Superette Customized Converse $299 and Stolen Girlfriends Club Death Metal Bracelet $459 and Key City pendant $319. 8. Jamie: I Love Ugly sweater, Pennies and Pents Knit Scarf $69, Stolen Girlfriends Club Key city pendant $315 and Death Metal Bracelet $459. 9. Emily: Bec and Bridge Huntress Jumper $429, Shakuhachi Cable Knit Shorts $199, Beau Coops Prisoner Wedges $379, Low Lov Hammered Ring $99 & D_luxe Four Feathers Ring $199 10. Jamie : Stolen Girlfriends Club hydranga hood $349, Ksubi Ghost patch shirt $249, Stolen Girlfriends Club sawn off shorts and Tenderizer Ring $239 and Pyramid Ring $349. 11. Emily: Bec and Bridge Huntress Jumper $429, Shakuhachi Cable Knit Shorts $199, Beau Coops Prisoner Wedges $379, Low Lov Hammered Ring $99 & Dluxe Four Feathers Ring $199. Jamie : Stolen Girlfriends Club hydranga hood $349, Ksubi Ghost patch shirt $249, Stolen Girlfriends Club sawn off shorts and Tenderizer Ring $239 and Pyramid Ring $349. 12. Jamie: Salasai Beloved jumper $449, Black Noise White Rain Faunus Pant $299, Superette Customized Converse, Stolen Girlfriends Club Key City Pendant $319 and Death Metal bracelet $459.
PHOTOGRAPHY BY STEPHEN TILLY MODELS: EMILY THEYERS AND JAMIE WHITEHOUSE @ NOVA MODELS HAIR BY LAUREN GUNN FOR STEPHEN MARR
MAKE-UP BY AMBER D FOR MAC COSMETICS
STYLING: THE SUPERETTE TEAM
SUPER style
Jamie: Ksubi Knit hooded Robe $489, Bassike Crew Neck Tee $109, Black Noise White Rain Faunus Pant $299, Superette Customised Converse, Stolen Girlfriends Club Key City Pendant $319 and Picture Frame Pendant $230. Emily: Ksubi Knit coat $419, Super Basic Sunnies $249, Low Lov Hammered Ring $99, D_luxe Cocktail ring $259, Minine Cap ring $309 and Spike Rings $189, Superette Customized Converse and underwear stylists own.
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Shirts are the cornerstone of one of my favourite looks – boyfriend dressing. They are great worn with anything & for all occasions, the epitome of chic. - THERESE RAWSTHORNE, DESIGNER.
Stolen Girlfriends Club Trench Shirt $249
Therese Rawsthorne Pintuck shirt $449
Friend Of Mine Santa Monica Shirt $249
Ksubi Ghostpatch Shirt $249
Shirt Story.
As the weather gets colder, we’re getting back to the basics of dressing.
Lover Performance Blouse $559
From the starkly minimal to decidedly elaborate, the trans-seasonal appeal of the shirt means winter dressing just got easy. Wear them slightly undone, maybe even a little crumpled, buttoned all the way upor none at all. The humble shirt has made its mark as a must have in all our wardrobes since last summer and come winter it is now a staple fix. In fact, it’s one of those pieces in our wardrobe where all of a sudden, we start to wonder, just what were we wearing before? Flux Prison Shirt $249
The FLUX prison shirt is inspired by the standard issue uniforms worn in the Santa Fe prison. These guys wear them day in, day out and they get a great sun bleached look over time. So we just borrowed from the jail birds really. There are 3 levels of wear in the shirt. Dark blue – new recruit. Mid blue – hardened. Faded Blue – Life sentence. - DENIS LEADBEATER, FLUX DESIGNER.
Bassike Drill Shirt Jacket $329
Friend of Mine Kitty Shirt $249 Therese Rawsthorne Cuffed Shirt $449
SUPER inside
Inside Nudie Jeans Co.
We take a look inside the Nudie Jeans Co. workroom with Australasian Sales Manager / Director Bryce Alton.
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Draw a picture of yourself in your favourite jeans...
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24hrs in Van Isn’t enough.
Superette co-owner James Rigden and friends take us on a whirlwind 24 hours trip through Vancouver. ARTICLE AND PHOTOGRAPHY BY CHRIS JONES.
SUPER travel Touching down in Vancouver brings more a sense of arriving home, there is certainly a familiarity to this place, even confusion, “have we left Auckland or are we just arriving?” But that’s quickly overcome when we exit through the airport doors and are met with a chilly welcome of subzero temperatures, leaving behind New Zealand high 20’s. “We’ve arrived in Vancouver for sure” there’s now no question of that. There’s one essential must to sort before making a date with Vancouver, and that’s to check out when the Canucks are playing at home. A 24 hour stop over in Vancouver has to pivot around a live ice hockey game. The rest you can work around that. Ice hockey goes hand in hand with Kokanee’s, spare ribs and chewing on beaver tails. Unlike Kiwis who seem to give birth to babies clutching rugby balls, Canadian kids are somehow delivered either with a ice hockey stick or a snowboard strapped to them. We pick up our rental ensuring it’s the biggest wagon we can get in order to blend in with the locals, and head straight to the city’s centre with our ice hockey
tickets checked and accounted for. First stop is locating a central hotel–Roosevelt should do it. We quizzed the concierge for every ounce of local information he had, best food? best local beer? best shops? best club? best hockey team? (leave that last question out). Food and liquid was at the top of these travelers minds and we were directed a block away to Joeys Burrard, which certainly became our favorite place. We very quickly forgot about the chilly welcome we received at the airport as we discovered the warm hospitality service which we soon fell in love with. With the refueling completed we now had the task of quickly discovering the town, thanks Joey’s, we’ll be back, probably sooner than you think. We decided to start exploring a small area called Gastown. It seemed appropriate because this was the birth spot of Vancouver. Gastown was nearly demolished in the 1960s, but recent revitalization has made it once again an exciting place to explore. If you take a detour from the main street you’ll find a nice mix of boutique shops, cafes and design stores set in elegant Victorian buildings. Make sure you checkout Salty Tongue, Sea Monster Sushi, Sharks & Hammers and wonder along Abbott St. Don’t wander too far because you can very quickly end up in the troubled Hastings
Street. At that point it was our cue to wave down the next cab and head to the south end of downtown Yaletown. Beginning as rail yard, Yaletown has transformed repeatedly over the years and has been home to the garment district, the 1990 saw a hive of activity with dot-com businesses by the day and rocking clubs at night. Today you’ll find a large selection of fashion boutiques and more than ample good places to eat and drink. We are soon running out of time before our date with our ice hockey game (not to mention the rest of Vancouver). The stadium is in the heart of Vancouver so we quickly head to Robson St. This is the bustling heart of Vancouver and you’ll find all the big brand retail stores you’d expect in a big city. In saying that we made it our third location after exploring the smaller side streets and districts over Vancouver’s main shopping street. With a busy day completed we make a quick pit stop and order up some blazing wings, Chinatown lettuce wraps, cheeseburger sliders, ahi tuna taco’s and washed down with a Caesar - Vodka, Clamato (tomato and clam juice) and then topped with garnish. With that done - we are all ready for game time. _ Words & Photography: Chris Jones
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