Distinguished from the crowd by a well designed business card
➢ Get Creative: Try to think outside the box. You will come across loads of interesting designs and templates on the internet. It’s not necessary to just choose one of them and stick it onto your card. Someone might have already used that one. Don’t be afraid to mix and match two or three designs to create the ultimate card. However, you should always keep someone at hand who is experienced in such designing. Being creative is good, but it should be done with some restraints.
➢ Design Principles: There are some basic norms that you should keep in mind while designing a card. These are the building block of the process: •Always make sure to leave a minimum space for typography. •Work at 300dpu for best results and if your budget doesn’t support it, you can opt for 240dpi. Any lower and it may hurt the all over quality of the card. •CMYK is the best color space for such printing purposes and you should always choose it over RGB or sRGB. •Maintain a ~5mm gap from the edges.
➢ Common Pitfalls: While designing your card you should keep in mind to check for these factors before you proceed:
•Printer Bleed means when something is printed on paper, the ink is soaked up and may spread over the paper, depending upon its quality. it’s essential you check for this before you go making your design. •Opting to cover the entire border of the card with just a straightforward border is a bad idea as well as it may reveal any misalignment or uneven edges if the cut wasn’t properly done.
Utility: This is an interesting point. Chances are that most people might just shrug you away and shove your business card somewhere in the corner. You need to get into their minds and make your presence aware to the holder. The best of doing this is to add utility to your card rather than making it simply a calling card. You can do it by getting all creative. For example, if you working at the plant and fertilizer industry, you can make a business card that reveals some your name and other details on a plant which comes out when a certain part of the card is pulled. This is just an example and you can be more subtle or innovative in making your cards any way you like.
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