Flyers Are Cost-Effective
Unlike advertisement campaigns on television, flyer printing and distribution is a relatively affordable option. Television advertisements can be expensive to run, while flyers can be printed in bulk for a minimal cost.
Furthermore, there’s no guarantee that your target audience will even see the television advertisement given that they air at very specific moments throughout the day – and only then for short periods of time.
On the other hand, flyers can be an effective alternative if carried out properly. They can be distributed in locations where people are more likely to respond to them.
For example, advertising a second hand car dealership that accepts trade-ins will have more impact in a less affluent suburb where people are looking for ways to save money or earn quick cash. People are also more likely to attach flyers to the fridge using a magnet to keep the information handy, ensuring that they are constantly exposed to them.
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