the first type catalogues i got my hands on were the bulky tomes people like letraset and mecanorma used to put out. pages and pages of the same alphabet i learned at school, at the ready, all displaying their own unique characteristics. ready to be called upon to assist in conveying just the right message, in just the right manner. once the world of typography was a strange one that troubled few people with its talk of fonts, faces, pica ems, leading and kerning nowadays everyone knows what a typeface is, everyone has a favourite tho’ most people seem to think anything without the sticky out bits on the end (serifs) is helvetica and anything with the sticky out bits (serifs) is Times. there are of course now hundreds of typefaces, thousands even. just as everyone with a computer is now able to ‘design’ everyone who can ‘design’ can draw up a typeface, they even let you download them for free. thats because they’re shit. here however is a collection of type catalogues, magaznes and periodicals produced by people who love type and typography.
hoarder magazine is a superflakecustomgraphics production / limited to 33 copies
in case you missed... hoarder 1 collects random junk hoarder 2 gathers up hang tags hoarder 3 boxes up fanzines hoarder 4 sniffs out 60s US mens mags hoarder 5 gets stuck on stickers hoarder 6 covets clothing catalogues see archived copies and additions online
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is hoarder magazine 7 collected, treasured, photographed & crammed in to an indesign document by superflakecustomgraphics aug/sept 2010
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