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# I m p r i n t SUPERIOR MAGAZINE Lychener Strasse 76, 10437 Berlin www.superior-mag.com connection@superior-mag.com Publisher Tom Felber Chief Editor V.i.S.d.P. Tom Felber / tom@superior-mag.com Photography Director Marc Huth / marc@superior-mag.com fashion Director Simon Heeger / simon@superior-mag.com art Director Jesse Benjamin / jesse@superior-mag.com Editorial Department editor@superior-mag.com Advertising advertising@superior-mag.com PR Management press@superior-mag.com Superior Magazine accepts no liability for any unsolicited material whatsoever. Opinions contained in the editorial content are those of the contributors and not necessarily those of the publisher of Superior Magazine. Despite careful control Superior Magazine accepts no liability for the content of external links. Any reproduction in whole or in part without written permission is strictly prohibited
contributors Bastian Achard, Tatiana Kurnosova, Sara Mautone, Danilo Hess, Erica Fava, Kay Smith (photographers) Elena Schröder, Marcel Debong (editors) Cover shot by Tatiana Kurnosova
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# Editorial # Dear SUPERIOR readers, When we planned our July issue we thought »HEAT« would fit perfect. We expected hot fashion editorials and of course we looked forward to a hot Fashion Week Berlin. Both expectations have been absolutely met. Again we got a lot of great submissions from all over the world. For SUPERIOR ONLINE July 2012 we selected five photographers - Danilo Hess (New York), Erica Fava (Rome), Kay Smith (Paris), Sara Mautone (Florence) and Tatiana Kurnosova (Saint Petersburg). During Fashion Week Berlin a team of ten - two photographers and eight editors - visited fashion shows and trade fairs to find out what will be hot next Spring/Summer season. A small selection you find in this issue and more will come soon. Furthermore we did a couple of interviews with fashion designers which you also will find in this issue. Last but not least we got a present. For our first anniversary of SUPERIOR our readers pushed our June issue so much that we really felt hot. Thanks a lot to all SUPERIOR team members and of course to everybody who likes the magazine! And now enjoy SUPERIOR ONLINE July 2012 ... Tom & Marc
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Issue July 2012
Editorial & Imprint -12-
# Selection Fashion Week Berlin -18-
# Story Augustin Teboul ›Les Fleurs du Mal‹ -30-
# Talk Designer for Tomorrow -38-
LINIST -48Steven Tai -54Sebastian Ellrich -56-
Perret Schaad -58-14-
# Editorial Fashion Week Diary by Bastian Achard -60-
Tatiana Kurnosova »Play It Hot« -70-
Sara Mautone »Flowers Gone« -82-
Danilo Hess »14R« -98-
Erica Fava»Fringe« -118-
Kay Smith »BlueTYsport« -134-
Brands -144-
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Our fashion week berlin Selection in july
Aquarius — Travel awakens sensual pleasures and fuels a zest for life. And the Mediterranean, with its gentle breeze and fine sandy beaches, becomes a mecca for rest and relaxation – or indeed the ideal setting for water sports. The lively island atmosphere particularly spoke to passionate diver Michael Sieger, encouraging him to draw inspiration for AQUARIUS from the exuberant vibe, from nature and the colourful interplays found in the region. Vivid blue, intense turquoise, the white created by foaming waves, a yellow that gleams like the sun and the beige tone of the beach can be seen amongst pastel shades in the new 2013 spring/summer fashions. The AQUARIUS collection includes for ladies scarfs, shawls, carrés and, for the first time silk ribbons.
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AQUARIUS is emblematic of the diversity in and around the Mediterranean, explains the designer. Coral and fish motifs are as characteristic of it as the stripes that somehow call to mind beach towels and parasols. Geometric patterns are waiting to be discovered in the accessories and some even hark back to Mediterranean history. We know that the meandering shapes, with their distinctly right-angled contours, have been used as ornamental pieces since the Neolithic age. The AQUARIUS collection engenders a passion for life and a sense of well-being associated with the region – it exudes the elegance of a trip to Cannes, radiates the vivacity of the beaches on Ibiza and is as enlivening as the harbour of Portofino. www.sieger.org | found at PREMIUM
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zero waste — Design from Scandinavia is famous for being innovative and clear. And that's also true for David Andersen's work, the well-known Danish designer of cool and edgy fashion clothes and extravagant couture dresses. One of his projects is called ›Zero-Waste‹.
Z ero Was t e pa t t ern f or s w ea t er
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Zero-Waste is a project, which explores the opportunities of utilizing efficiently the fabric used in production – actually 100 %. The idea is to use every single square millimetre of the fabric, hence the name zero-waste. Basically, the design enables the entire usage of the fabric. It is the virtue of the designer, to create simple designs, so even the tinniest part of the fabric, will be integrated in the final design, thus eliminating waste. »It is all about minimizing waste, already in the design and production phase, and applying the approach for the next design process. In the end, the final result will signal both a design and social point of view« says David Andersen about the design experiment, which will be an integrated part of the designer’s spring/summer 13 collection. The collection will go under the name of zero-waste by David Andersen. www.zero-wastebydavidandersen.com | found at GREENshowroom
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luxury Rachel Zoe embodies luxury. Her iconic style is glamorous, vintage inspired and effortless. By combining all the experience and knowledge of her years as a stylist with designer silhouettes, the Rachel Zoe Collection provides accessible luxury and head-to-toe looks. With her footwear Spring/Summer 2013 collection everybody is prepared for the red carped! www.thezoereport.com | found at PREMIUM
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SHOES THAT MAKE PEOPLE WISHING THEIR WORLD BECOMES HAPPY WITH NO WAR —
White is a colour of peace, and it is the image colour of the young Japanese label White Flag's. The footwear label has been launched in 2010 by the ISSEY MIYAKE designer Tatsuya Oconogi and reached already fashion hotspots like Antonioli (Milan), Browns (London) or Pool (Munich). White Flag's combines both ›mode‹ and »street« aspects in an elegant way. Due to the label's strong commitment to peace, it is only logical that each series of White Flag's collections has Nobel prize winner or pacifist names. www.wfn10.com | found at PREMIUM
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Mimicry in Porcelain — In the series of events during the Berlin Fashion Week Showroom Days the design label vaporetta berlin presented ›L’Histoire de Mimi Cri‹, their first ring collection made entirely of porcelain. The three models, Pool Blue (azure blue), Bicho (black blue) and Ouro Branco (snow-white and partially gold-plated) are each limited to 32 pieces and numbered by hand.
The name ›L’Histoire de Mimi Cri‹ refers to the term ›mimicry‹ which is used in biology if on species uses the similarity to another order to mimic it and to protect them itself. At the same time it's also a game of words with the French expression ›Le dernier Cri‹ for ›a must have‹ in fashion.
Isabella Pikart founded her vaporetta berlin label in 2001. Porcelain as material always fascinated her as one of the oldest materials used by mankind: not long ago it was precious as gold and therefore also was named ›white gold‹, ›ouro branco‹, in Portuguese. Isabella Pikart's work consists of recognizing structures and forms in The combination and reinterpretation of South nature or every day life and to re-interpret and American and European lifestyles is one of vapo- re-organize them in an unconventional way. retta berlin themes. Their sources of inspiration include Brazilian Neoconcretismo, characterized www.vaporetta.org | found at Showroom Days by a ›longing for form‹. Berlin
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SeeMe has a golden heart [for women] —
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v i s i t 窶ピeeme
One saw it everywhere at Fashion Week Berlin the golden heart of SeeMe. SeeMe is a line of products designed for people who want to be seen, not just to be looked at. It makes you look good and feel good. SeeMe is combining cool design, style and ancient handicraft technique with social economic advancement. All products are hand made by victims of domestic violence living in the bidonville of Ankara, they all tell the story of the artisans behind them. SeeMe first collection emphasizes the discreet luxury of hand work and the simplicity of design. It is an homogeneous collection where minimalism prevails and fashion conscious messages are displayed in a stylish manner, away from frills. www.seemeintheworld.com | found at GREENshowroom
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LES FLEURS DU MAL # With a fascinating installation, based on Baudelaire's cycle of poems ›Les Fleurs du Mal‹, AUGUSTIN TEBOUL presented their spring/summer 2013 collection at MercedesBenz Fashion Week Berlin. The collection shows complex floral patterns in lace, crochet and three-dimensional embroidery. Baroque details are combined with masculine elements. Open backs, pleats, draping, deconstructed and flowing cuts create a feminine, elegant and modern silhouette out of jersey, leather and silk. Beadworks of SWAROVSKI ELEMENTS embellish headdresses and crocheted pieces. The photographer Bastian Achard tells AUGUSTIN TEBOUL's story of their installation LES FLEURS DU MAL for SUPERIOR Magazine in pictures. a l l p h o t o s Bas t ian A c h ar d
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DESIGNER FOR TOMORROW # To support ambitious and rising designers in an ongoing way - that is the mission of the talent award ›DESIGNER FOR TOMORROW‹ – initiated by Peek & Cloppenburg, one of the most prominent department stores in Europe. The annual award offers a platform for young and talented designers to enter the fashion business. The winner will present his own collection in January 2013 during Mercedes-Benz Fashion Week Berlin. Peek & Cloppenburg supports the winner in organization and especially in financing the start in fashion business. A work studio, a participation in a trade fair, a PR & social media coaching and a coaching by patron Marc Jacobs in his studios in New York and Paris. For the first time this year, applications from all over Europe were accepted. Starting with over 350 applications, Louis Vuitton creative director Marc Jacobs initially selected 30 and finally five. This month, these five finalists presented their collections during Mercedes-Benz Fashion Week Berlin. For SUPERIOR Magazine Marcel Debong met two of the finalists of DESIGNER FOR TOMORROW one day before the show at Mercedes-Benz Fashion Week Berlin for an interview.
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# Ramil Makinano, 39 from London, takes his inspiration from life itself. He claims that his style is an expression of what you are or want to be. His tools: energetic, positive and fun people. # What it your inspiration about your life in London, which is called a very energetic, extroverted and creative place? London is a mixture of different cultures, different traditions and a kind of clash of all different cultures and their traditions. My collection is also a clash. A clash of fabrics, textures, prints and colors. So, it is actually a kind of correlation of all these elements. # But London also seems to be a place of a clash between avant-garde, punk and British tradition. How do you handle the balance between tradition and avant-garde? Or do you ignore British tradition? Actually, my original inspiration was armor – 500 years of royal armor. But later on, I moved forward and actually looking for modern costumes like a storm trooper. So, I was still looking in the past, on the tradition of armors – making it modern, making it avant-garde, just making it forward.
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# When we have a closer look at your designs, we could also find a clash between modern elements – especially due to your unique print – and traditional or historical references. How do you handle this? I look on exaggerated shapes and silhouettes. When I did my research on classical armors, I found caricature of Mrs. Thatcher, an Iron Lady, and I thought about power, strong woman, power dressing in the 1980’s. So, I had a closer look to the costumes in the 80’s like Thierry Mugler and the silhouette – very strong shoulders, a very close to the body silhouette. And this is my own interpretation: neon colors, bold colors and fun.# »Bold, humorous and future« – you used these words to describe your designs. Where can we find these elements in your designs – and maybe also in your life? You can interpret my collection on very different ways. You could see space men. You could see rockets. The prints, the colors and also the mixture of materials like neoprene with silk or cotton jersey which is not supposed to be there. It is – of course – a joke. You should see the collection humorous.
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# Marc Jacobs is also known for his colorful # What are your expectation on the show and and exaggerated designs. For example, these your participation in ›Designer for Tomorrow‹? Puritan shoes in his upcoming Fall/Winter-ColBerlin is a very exciting city – just like Lonlection. Do you see a link to his work? don. I am pleased to be a part of Berlin FashI think that the research is the link to him. ion Week and hopefully win. But if I will not win, Marc Jacobs do a lot of research and moving it I look forward. There will be a next collection, forward, finding a twist idea and creating your hopefully showing in Berlin. original idea. I correlate that kind of mentality of Marc Jacobs. In my opinion, you can find only on this way your original design.
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# Camilla Salgaard Nielsen, 26 from Copenhagen, was getting inspired by the classic fairytale ›Alice’s Adventures in Wonderland‹ and created a strong and feminine collection as well. Her aim is to express individuality. The unexpected element: the collection is all over in black. # What was so inspiring on reading ›Alice’s Adventures in Wonderland‹? After reading I tried to analyze the whole appearance of Alice in the story. She is in her teenage years, her body starts growing and she feels very uncomfortable in her own body. Everything is a big mess in her head. The focus in the collection is what happens with the female body and the mind during puberty. Your hips and breasts start to grow. You might be very insecure. I focus on the hips, the shoulder and breasts and trying to make them very feminine. It’s about transforming into something powerful, beautiful and adult. # ›Alice’s Adventures in Wonderland‹ is a story about growing up and strengthening – maybe an analogy to your ambitions in fashion business? Yes, it might be. Alice and the whole fairytale taught me a lot. Just being here and being a part of the competition taught me a lot. I think I have definitely grown up as a designer. And I think that it was possible to transform this experience in my collection as well. # What are you expecting from Berlin? I think what I got from being in Berlin is just the whole vibe about Berlin. I live in Copenhagen and you could compare it but the adrenalin in Berlin is just very high. And the fashion adrenalin is very exciting and the whole fashion scene is very inspiring. I get a lot of inspiration being here.
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# In our mind is a very colorful picture of ›Alice in Wonderland‹ – due to Tim Burton’s movie. Why have you decided to create a collection which is all over in black? It is about doing something unexpected. First of all, the black is reflecting the temper of a teenager and the black is reflecting being a strong and powerful woman which is transformed into. And black also supports the statement of my collection. But black was also a challenge because it is difficult to see the details. So I had to concentrate on the cuts, the shapes and the silhouette. # Marc Jacobs is known for his exaggerated style under his own label and emphasized an image of a classical lady in his work for Louis Vuitton. Do you see Marc Jacobs as a mentor or maybe also as an inspiration? What I try most to focus on is the whole history about Marc Jacobs. He stared out, also winning awards for instance. I wanted to be a designer from my very early age. And I think he p h o t o s Bas t ian A c h ar d worked very hard for getting here. In my opinion, that is what it takes to be a good designer, to get a professional career and keeping it. He # »Strong, sophisticated, black« – you used taught me that my design is strong and should these words in your designs. Your collection stick on it. He said, that I should keep my idenexpresses the image of a woman. On which way tity in my designs because the danger is to lose do you transform your image of a modern wom- my personal view on fashion, my creativity when an on your designs? I try to work clients exclusively. The collection should have a very strong statement. The expression of the contrast between insecurity and turning into something really strong is quite important.
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#  Leandro Cano, 28 from Sevilla, impressed the famous patron and the competent jury board. He became the fifth DESIGNER FOR TOMORROW. His aim: aesthetic exaltation. He creates new silhouettes and transforms classical pieces into tridimensional. His collection showed complex prints, leather handcrafted right down to the smallest detail and elaborate, voluminous basic designs.
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# Laura Williams, 24 form London, deals in her collection of outdoor apparel. Inspired by Ernest Shackeltons’s Antarctic exploration, Williams worked with knots, buckles and a mountaineer’s equipment. Laura Williams combines heavy knit with lightweight functional materials.
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#  Siddhartha Anselm Meyer, 31 from Berlin, focuses completely on sustainability. He is fascinated by the story a second hand piece can tell. In his collection, he combines traditional menswear with a modern silhouette and unobtrusive voluminous shapes.
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Mercedes-Benz Fashion Week Berlin Spring/Summer 2013
berlinistanbul
B UR C E B E K R E K © M e r c e d e s - B e n z F a s h i o n
# The fashion platform LINIST builds a bridge between Berlin and Istanbul - via fashion. Together with the Turkish Ministry of Culture and Tourism they presented the three vanguard designer Burçe Bekrek, Günseli Türkay and Zeynep Erdoğan from Istanbul at Mercedes-Benz Fashion Week Berlin. For SUPERIOR Magazine Marcel Debong talked to Gülriz Egilmez from LINIST.
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# Two fashion capitals - Berlin & Istanbul – will connect each other. Why did you choose especially Berlin? Berlin is my home-base and I started my fashion career here many years ago. After graduating from ESMOD Berlin, I worked in several areas of fashion design in Berlin and internationally, from design, Production and own store with my own brand as well as for others. I worked in PR and did brand consulting. I love Berlin for its inspiring and edgy vibe. I don't like the term “Berlin – poor but sexy“ because it stigmatizes Berlin and I don't like my city to be called that way. Especially fashion designers are struggling with this mindset as most of them are working in precarious circumstances and are trying to find buyers and customers to convince them that Berlin has changed as a whole. Berlin designers are forming a particular aesthetic which stands for the new era of fashion design from Germany. Labels like HIEN LE, VLADIMIR KARALEEV, ISSEVER BAHRI and many more are changing the landscape of German fashion design. They are working internationally competitive and need help in funding their companies as well as selling points all over the world.
Istanbul has a huge fashion industry from fabric retailers, small to large production companies, a vast array of shopping malls, luxury department stores like Beymen as well as small concept stores like Midnight Express which sells an excellent selection of well-known to insider # And which role has Istanbul in a modern brands from all over the world. Turkish women landscape of fashion design? and men are very much into fashion and are consuming a lot more fashion than maybe Germans. I think this why I want to connect to Istanbul. It has an established scene of fashion designers Istanbul is a metropolis of roughly 15 million citi- and big local brands. Istanbul is fashion in its zens and an inspiring melting pot with its amaz- best sense. And Istanbul is definitely sexy and ing history, its hectic present and bright future. not poor at all. Istanbul is on the move, a lot of things are happening, from fashion to art to music to sociologIt is just logical to connect these two trend ical changes within the society. In these days it capitals, not just in terms of fashion. I am in is very similar to Berlin in the 90s – my favour- fashion, that's why I am starting here but I would ite Berlin decade when everything was happen- love to connect the cities in far more other dising here. ciplines.
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#  Where do you see difference and similarities between Berlin and Istanbul? The differences are not as much as the similarities. Maybe the main difference is the fact that Istanbul has a vast fashion infrastructure in terms of garment districts and production companies but the design scene is not that well known internationally yet. Berlin on the other hand hasn't that much of a fashion infrastructure but a very vibrant fashion scene which makes itself heard with Fashion Week Berlin and its various organizations like MercedesBenz Fashion Week Berlin, Premium Exhibitions fair and the Bread&Butter. The similarities are that Berlin and Istanbul are happening right now and to connect them is like putting the cherry on top of a delicious cake. The two cities are still open to play with their roles in the international fashion circuit. They are not yet established like Paris, Milan and London and have to find their niches. I think to be part of this development is exciting and promising.
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#  Istanbul also builds a bridge between Europe and Asia. Can we find this bridge in Istanbul fashion scene? And what is special about Istanbul fashion scene? Yes, definitely! Foreign customers and buyers are coming from Russia, Asian countries, Arabic countries and also Europe of course to find their desired fashion in Istanbul. Istanbul is offering a vast variety of all kinds of brands, from very cheap to very expensive, from very casual to Haute-Couture evening wear. There are certain districts in the city where collections
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Mercedes-Benz Fashion Week Berlin Spring/Summer 2013 GÜNSELI TÜRKAY © Mercedes-Benz Fashion
of medium sized brands are sold wholesale right to the shop owners who are coming themselves to buy directly. Other brands are offering HauteCouture garments to wealthy private customers and are selling evening gowns for some couple of thousand Euros and are selling wholesale to the Arabic market which is loving Turkish designers for their splendid creations. What I want to say is that Istanbul has it all. From the sewing thread to the jeans and shirts company to the hand-embroidered couture dress for 25.000€.
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Mercedes-Benz Fashion Week Berlin Spring/Summer 2013 Z E YN E P E R D O G A N Š M e r c e d e s - B e n z F a s h i o n
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# You have picked up three avant-garde designers from Istanbul. What is special about these three designers? Why do you think that these designers fit perfectly to Berlin’s fashion?
# Which expectations do the designers and LINIST have for Berlin Fashion Week?
I started with LINIST, the bridge between Fashion BerLINISTanbul, with presenting eight I handpicked the designers because of their designer labels like STARSTYLING, HIEN LE, THU excellent signature styles. I followed two of them THU, USLU AIRLINES, MYKITA and others in from almost of the beginning of their careers. Istanbul at Midnight Express. This year LINIST Burce Bekrek who just started two years ago together with the Turkish Ministry of Culture and and Zeynep Erdogan I know for some years. She Tourism is presenting the Turkish designers at introduced me to Günseli Türkay whom I loved Fashion Week Berlin. right away. The designers expect their brands to be Burce is the minimalist among the three and internationally acknowledged by the fashion designs very thoughtful pieces which caters to media and finding new sales points, with Berthe needs of a modern woman. One of her sig- lin as a stepping stone. LINIST wants to estabnature pieces, the coat, can be worn in almost lish the route between Berlin and Istanbul in a seven different ways by unzipping parts of it fashionable way. All two cities can benefit from and putting them back together in a different their resources and the logical connection has to way. Günseli is the artist among them as she be improved with more exchanges and opportuis working a lot with patterns and digital engi- nities to find distribution channels to sell interneered prints in order to find a new aesthetic nationally as selling is crucial for a designers for the season. Zeynep is very much inspired by success. The next exchange from Berlin back to retro designs and since studying and working in Istanbul is in the making and already new talMilan for many years she developed a signature ents have been scouted. We talked to the GovM e rprints cedes-Be n z F a sMayor h i o n WKlaus e e k BWowereit e r l i n S p rwho ing/S u m m e r us 201 style with skilful cut-outs, retro inspired erning visited at3 G Ü N S E Land I T Ü we R K A Ybriefly © M e rintroduced c e d e s - B e n z our F a s plathion and an eclectic mix of Street- and Evening Wear. PREMIUM form to him. The Turkish Consul General MustaThey present an excellent selection of fa Pulat who also visited our showroom at PREwhat Istanbul is offering right now from young MIUM and had very good ideas concerning our designers. In their styles they are very differ- topic. ent but what combines them are the professional approach to their businesses. They are all I think that the future is bright for Berlin and working with their teams of assistants, pattern Istanbul Fashion! makers and sewers. They are sewing in-house in a very good quality, are selling internationally # Thank you Gülriz for the interview. and are open-minded to explore new frontiers like Berlin. They fit to Berlin as they are young # Read the interviews with the designers and curious about what's happening here. The Burce Bekrek, Günseli Türkay and Zeynep designers liked the vibe and energy of Fashion Erdogan in August at SUPERIOR ONLINE. Week Berlin and also the vibe of the city. They are inspired by Istanbul and its urban mood and Berlin now is added to their list of inspiring and playful fashion cities.
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# Steven Tai, you graduated at Central Saint Martins and already worked with big names like Stella McCartney, Damir Doma and Viktor & Rolf. What do you expect from Mercedes-Benz Fashion Week Berlin?
Steven Tai NERDS UNLEASHED
I think even though I have been at well known houses and their runways, I think Mercedes-Benz Fashion Week Berlin will be a totally new and different experience. As this is my own personal show, I am much more involved with every step of the process. Having a show in Berlin is amazing because it helps build an identity around my brand. I think the youthfulness/ # Tom from SUPERIOR Magazine talked to edginess that Berlin is known for is the perfect Steven Tai regarding his fashion show at Merstage for me to debut my work. However it is cedes-Benz Fashion Week Berlin. really tough to speculate what the show might bring but the interest and responses have been really great and I can only wish for the interest to grow after the show.
# Where do you get your inspiration from? My inspiration comes often from personal experiences and emotions. A lot of it is a reflection on nostalgia mixed with a slight sense of irony I believe. For example, the collection I submitted for Hyeres reflects upon the love of books and the artistry behind bookbinding. Following my mother and father, I have always been a book lover since I was a kid. And as I was always a nerd growing up, I wanted to create a collection to celebrate my history and the art of books. # How would you characterize your spring/ summer 2013 collection? Nerds unleashed from runway to the streets. # What are your next projects? I will be preparing for a shoe workshop in Majorca with Campers at the end of July. Also I will be participating as part of the Innovative Talents at the White Showroom in Milan in September.
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DESIGNER PORTRAIT
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Sebastian ellrich find me # Elena Schröder talked for SUPERIOR Magazine to Sebastian Ellrich regarding his fashion show at Mercedes-Benz Fashion Week Berlin. # What does ›Find me‹, the title of your Spring/ Summer collection 2013, imply? It really means that I want to be found. I’m looking for an answer from audience, press and buyers on the questions that I’m asking via my language, that is clothes. # The eternal wideness of the sky as inspiration for your first collection, followed by the emperor penguin inspiring your second collection. All good things come in threes. So, what inspired you this time? The structures of corals: colourful, powerful, moving parts that are growing over limestone skeletons. In a way, this image is a representation of the fashion scene, where new artists are making new things by being aware of and elaborating on everything that has already been done, using these things as a skeleton to grow flowers upon. # Especially colours play an important role in your fashion. Can we look forward to a typical Sebastian Ellrich concept of colours again? You can. This time I decided to use the five colours ivory, sand, deep red, bordeaux and mandarin in the five materials cotton twill, crêpe satin, georgette ,viscose jersey and lace.
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Perret schaad Alois # Elena Schröder talked for SUPERIOR Magazine to Perret Schaad regarding their fashion show at Mercedes-Benz Fashion Week Berlin. # Because of your simple and elegant fashion you are often compared to Jil Sander's daughters. How do you relate to that? Is your fashion # Most of the designers start creating their inspired by her? collection by drawing. You prefer to drape first. We value the work of Jil Sander who is a What do you like about this technique? grandiose designer. Our designs might talk to We love draping because it is a technique the same kind of women: modern, active, sensible to the quality of designs and materials. We that allows to discover new volumes and lines that we could not have sketched. It is a very natdo believe our Label has an individual quality. ural and beautiful way to understand the fall of a fabric. In our design of our collections we value the intuitive process and draping is part of it. # All of your designed pieces have names of men you know. How is your favourite of this season called and what makes him so special?
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It is called ALOIS and it is made of a handwoven textile. What we love about it is that its organized patterns behave as a texture and its fall is organic and wild.This tells very well about our interest for tradition and handcraft and the will always to innovate.
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Mercedes-Benz Fashion Week Berlin Spring/Summer 2013 P E RR E T S C H A A D Š M e r c e d e s - B e n z F a s h i o n
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Fashion Week Diary by Bastian Achard
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Magazine for young vanguard fashion & art photography -69-
www.SUPERIOR-MAG.com
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vest BENDIDA belt VINTAGE skirt VINTAGE
play it hot! photography, styling & make-up model
TAISIA
TATIANA KURNOSOVA
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swimsuit top VINTAGE pants CONCEPT CLUB
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top TVEO sunglasses M KOREAN
July 2012
sunglasses M KOREAN swimsuit ANNA VASILIEVA shoes ZENDEN
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necklace H&M top TVOE pants TVOE headband VINTAGE
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necklace H&M top TVOE pants TVOE headband VINTAGE
necklace VINTAGE vest G F FERRE top NO NAME short L LADY
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top TVOE shorts H&M sunglasses M KOREAN
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July 2012
f l o w e r s photography by sara mautone styling by irene ghillani hair by nicoletta gauci make-up by Marina Bernacchioni model nastasia Mashukova @ Women
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g o n e
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dress STYLIST OWN skirt ZARA neclace GIULIA BOCCAFOGLI ring H&M
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dress BYBLOS skirt AMERICAN APPAREL shoes H&M earings STYLIST OWN
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jacket VERONICA SPADARO shirt STYLIST OWN shorts MOSCHINO earings STYLIST OWN RING GIULIA BOCCAFOGLI
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shirt STYLIST OWN waistcoat MOSCHINO CHEAP&CHIC shorts JIL SANDER earings STYLIST OWN
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shirt STYLIST OWN waistcoat MOSCHINO CHEAP&CHIC shorts JIL SANDER earings STYLIST OWN
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skirt PRADA body AMERICAN APPAREL necklace GIULIA BOCCAFOGLI
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bei ganzseitigem BILD credit sitzt immer LINKS ODER RECHTS unter dem SATZSPIEGEL wenn nicht mรถglich DANN NACH OPTIK ENTSCHEIDEN
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14 photography by styling by hair & make-up by model
R DANILO HESS
JULIE MATOS
ROBERTO MORELLI FOR NARS COSMETICS
IRINA VODOLAZOVA @WOMEN MANAGEMENT
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rings
dress ELIE SAAB JACK VARTANIAN
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dress rings
ELIE SAAB JACK VARTANIAN
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leotard GUCCI jacket GUCCI shoes MICHAEL KORS rings JACK VARTANIAN cuff WILFREDO ROSADO -104-8b racelet RON RIZZO
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dress TOM FORD necklace BULGARI ring JACK VARTANIAN shoes FENDI
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top WES GORDON skirt ELIE TAHARI shoe TOM FORD ring JACK VARTAIN
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blazer ROCHAS necklace CHRISTIAN DIOR ring JACK VARTANIAN skirt ROCHAS
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shoes MICHAEL KORS
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the R14 film
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necklace TIFFANY & CO. camera left ring JACK VARTANIAN camera right ring YAEL SONIA vest ELIE TAHARI
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July 2012
# S U P E R I O R
WEBITORIALS
more superior webitorials
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ONLINE
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July 2012
photography by styling by
BARBARA GAYA GULLSTEIN @ SCOOP hair & make-up by model
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ERICA FAVA DIANA WILMS
OLIVIA @ SCOOP
ONLINE
July 2012
jacket
tanktop HEARTMADE jacket WACKERHAUS skirt GESTUZ stockings H&M necklace BJØRK
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shirt H&M MINIMARKET
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top
jacket HEARTMADE VERONICA B. VALLANES pants CARIN WESTER
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jacket TIGER OF SWEDEN top H&M shorts VERONICA B. VALLANES stockings H&M
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tanktop HEARTMADE jacket WACKERHAUS skirt GESTUZ stockings H&M necklace BJØRK
ONLINE
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July 2012
jacket HEARTMADE sweater CARIN WESTER shirt H&M pants HEARTMADE
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shirt H&M jacket MINIMARKET
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shirt R/H waistcort TIGER OF SWEDEN pants CARIN WESTER necklace BJØRG
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July 2012
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shirt dress
H&M GAIA
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BLUETYSPORT photography by styling by
GILLES CLARISSE
hair & make-up by model
KAY SMITH LILA GUÉANT @ B AGENCY
JUSTINE @ FORD MODELS
left arm bracelet MARC BY MARC JACOBS right arm bracelet H&M gloves DOMYOS watch SWATCH
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swimsuit H&M earings H&M bracelet XAVIER DELECOURT watch DIESEL
swimsuit H&M gloves DOMYOS earings H&M watch SWATCH bracelets H&M
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short & swimsuit
AMERICAN APPAREL cap NIKE necklace JOHN GALLIANO right arm bracelets H&M right arm ring MARC BY MARC JACOBS left arm braclet AMERICAN APPAREL left arm ring DOM
short & swimsuit AMERICAN APPAREL cap NIKE ring MARC BY MARC JACOBS
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swinsuit H&M earings H&M right arm bracelet XAVIER DELECOURT watch DIESEL left arm bracelet MARC BY MARC JACOBS rings DOM sport accesories DOMYOS
tom & swimsuit H&M earings NEW LOOK right arm watch SWATCH bracelets & rings VINTAGE left arme bracelets H&M cordages DOMYOS necklace ZARA
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sunglasses TOKYO MARKET earings NEW LOOK necklace ZARA watch SWATCH bracelets & rings VINTAGE
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swimsuit AMERICAN APPAREL belt MARC BY MARC JACOBS earings NEW LOOK right arm bracelets H&M left arme bracelets AMERICAN APPAREL -11-143watch VINTAGE ring NEW LOOK coudiéres KIPSTA
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# B r a n d s
AMERICAN APPAREL AUGUSTIN TEBOUL BJØRG BULGARI BURÇE BEKREK BYBLOS CARIN WESTER CHRISTIAN DIOR DIESEL ELIE SAAB ELIE TAHARI FENDI GAIA GESTUZ GIULIA BOCCAFOGLI GÜNSELI TÜRKAY
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HEARTMADE H&M GUCCI JACK VARTANIAN JIL SANDER JOHN GALLIANO KIPSTA MARC BY MARC JACOBS MICHAEL KORS MINIMARKET MOSCHINO NEW LOOK NIKE PERRET SCHAAD PRADA
July 2012
ROCHAS RON RIZZO SEBASTIAN ELLRICH SEEME SIEGER COUTURE STEVEN TAI SWATCH TIFFANY & CO. TIGER OF SWEDEN TOM FORD VAPORETTA VERONICA B. VALLENES VERONICA SPADARO WACKERHAUS WES GORDON WHITE FLAG'S WILFREDO ROSADO YAEL SONIA ZARA ZERO WASTE BY DAVID ANDERSEN ZEYNEP ERDOGAN
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Magazine for young vanguard fashion & art photography • www.superior-mag.com
ONLINE
# JULY 2012
Magazine for young vanguard fashion & art photography • www.superior-mag.com
Magazine for young vanguard fashion & art photography • www.superior-mag.com
July 2012
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# MAY 2012
# JUNE 2012
B ER LI N E 4 – 6 I 10 9 6 3 S S A TR S ER Com LU C K EN WA LD H I @ f9 5 S To R E. I 8 5 3 3 8 0 2 +4 9 ( 0 ) 3 0 4 R E. C o m W W W.f 9 5 S To RS m. o P EN IN G H o U AY 11 A .m . – 8 P. ID fR – AY D moN . m A .m . – 6 P. S AT U R D AY 11