Georgette Pollock-Johnston
Buy, Love, Sell
As more consumers adopt “op shop chic” to navigate cost-ofliving pressures, a significant question emerges: how will this trend impact designers and retailers?
The shift towards secondhand shopping, vintage reworking, and brand-led buy-back programmes may encourage retailers to reconsider their approach to what they stock, potentially reducing the focus on fast fashion and prioritising longer-lasting, higher-quality garments.
Retailers may feel pressure to expand ranges of sustainable or “seasonless” styles designed to hold up over time and appeal to consumers interested in investing in fewer, better-quality pieces. This shift could represent an opportunity for designers to create timeless designs that encourage customer loyalty by focusing on craftsmanship and durability rather than quick turnover.
On the retail side, buy-back schemes and resale platforms could become a standard, as brands aim to meet consumer demand for sustainability while fostering a circular economy model. Companies like Levi’s and Patagonia are already leading the way with resale and repair initiatives, which support brand longevity and offer new revenue streams through secondhand marketplaces. This shift could reduce demand for mass-produced, disposable clothing and challenge fast fashion’s dominance by reshaping what “value” looks like for consumers.
The “op shop chic” trend, therefore, raises compelling questions for fashion’s future. Will we see retailers limit ranges to prioritise versatile, long-lasting items? Could fast fashion be sidelined by a movement that values quality, creativity, and sustainability over rapid production
NANOFIBRE TECHNOLOGY, PINOEERED BY CSIRO
Researchers at Australia’s national science agency, CSIRO, have successfully developed a next-generation uniform prototype that employs nanofibres to safeguard Australian troops from chemical and biological threats.
The innovative material is a lightweight fabric that effectively filters out harmful particles while remaining light-weight and breathable, keeping the wearer comfortable in extreme temperatures.
CSIRO Manufacturing Research Unit Director, Dr Marcus Zipper said this textile innovation was the result of collaboration with industry and research partners, including DMTC.
KIWIS REAP THE REWARDS FOR SHOPPING SMALL
American Express annual Shop Small campaign returns for fifth year, rewarding both shoppers and merchants.
As one of New Zealand’s most renowned personal chefs, Instagram-famous personal chef, Hercules Noble, is no stranger to big cities and high glamour.
But more often than not, you’ll find Hercules on one of his local high streets, supporting small Kiwi businesses, as a vocal supporter of American Express Shop Small.
OHEN SUPPORTS BCFNZ
As Breast Cancer Awareness Month kicked off this October, OHEN Underwear has stepped up to support the 3,500 women diagnosed with breast cancer annually in New Zealand.
Breast cancer has remained the leading cancer affecting women in New Zealand, and OHEN, known for specialising in lingerie and self-care, believed it's uniquely positioned to help.
"Breasts are at the heart of what we do, and we want to make sure breast health is a collective responsibility. No one should face breast cancer without the support they need’" said co-founder Lu Blade, who is passionate about raising awareness and supporting women in their fight against breast cancer.
NEWMARKET TO HONOUR TOP BUSINESSES
The Newmarket Business Awards are back for 2024, dedicated to the local businesses that have contributed to the area's success over the past 12 months.
Newmarket has geared up to celebrate the best from across the area - with international retailers, bars, cafes, lawyers, fashion designers, beauticians, fitness centres and more among the finalists announced for the 2024 Newmarket Business Awards. READ THE FULL STORY ONLINE
MINDFUL FASHION SUPREME WINNERS
UKG has highlighted the reasons why New Zealand's retail workforce has lagged behind its global counterparts in AI adoption.
Despite the assumption that artificial intelligence (AI) and automation have infiltrated every sector of the workforce, new research commissioned by UKG finds that the New Zealand retail workforce is seriously lagging in AI adoption compared to Australian and Singaporean counterparts.
Make life easier with one integrated software solution to help you manage all the moving parts of your retail business. Purpose-built for the fashion industry, Apparel helps you monitor, manage and find efficiencies to help you grow.
reporting & analysis
COMING SOON: ONE OF THE WORLD'S LARGEST BEAUTY DESTINATIONS
Australia’s leading beauty retailer MECCA announced today that recruitment for 300 new roles at its latest flagship store, MECCA Bourke Street has commenced with the store opening in early 2025.
More than 27 years in the making, the threestory, 4,000 sqm beauty wonderland will be filled with the best in global beauty. With over 200 brands and more than 80 services and experiences, there will be something for every beauty novice to beauty lover.
Located at one of the most illustrious retail addresses in the country, 299 Bourke Street on the iconic Bourke Street Mall, MECCA’s Melbourne flagship will be three times larger than its Sydney counterpart, seven times the size of the business’ second biggest store at Melbourne Centre (image above) and more than 60 times the size of MECCA’s very first store on Toorak Road in Melbourne.
The store will showcase the best of MECCA including a sprawling Perfumeria where customers can discover the wonderful world of
MECCA’s global curation of fragrances designed to engage all the senses, as well as an extensive skincare range underpinned by high-tech services and treatments to address all skin concerns, regardless of age or stage. Additionally, there will be reimagined spaces for customers to discover, experience, and experiment with their favourite makeup brands.
Alongside the classics, MECCA will also introduce new concepts including:
• MECCA Apothecary is the first physical destination servicing customers’ holistic beauty needs. It has over 15 new wellness brands and new services offering support for skin restoration and repair, gut health, and changing beauty needs through the cycles of life.
• MECCA Atelier, a one-stop-salon where customers can have their makeup, hair and nails done all in one
sitting for the ultimate pampering session.
• MECCAversity Auditorium, an education space that will bring customers, team members and the community together to participate in large-scale masterclasses, beauty school courses and M-POWER events.
As a business founded and operating in Melbourne, MECCA understands the important role the heritage 299 Bourke Street site plays within the Melbourne cityscape and can’t wait to bring MECCA’s exclusive product offering, innovative and first-of-its-kind experiences, and exceptional service to the heart of the CBD.
Stay tuned for more information about the opening, including the official date and all the new brands, partners, and experiences that will form the largest beauty destination in the world, MECCA Bourke St.
CROCS UNVEILS THE MARY JANE CLOG
International footwear giant Crocs has introduced the latest addition to its iconic footwear lineup — the Classic Mary Jane Clog. This summer-ready design is being touted as one of Crocs’ most stylish releases, combining the brand's signature comfort with an updated, sophisticated look.
Building on the success of the classic Crocs silhouette, the Mary Jane Clog features a sleek front strap with a chic buckle, providing a customisable fit while adding a stylish detail. The subtle 59mm elevated heel gives wearers a gentle lift, making the shoe a perfect choice for those who want both comfort and a bit of height. The foam upper, a hallmark of Crocs designs, is fully customisable with Jibbitz™ charms, allowing endless personalisation options to suit every individual’s unique taste.
One of the Classic Mary Jane Clog's standout features is its versatility. Whether you style them with socks for a playful, on-trend look or wear them barefoot, these clogs can easily transition from casual daytime outings
to dressier events. The addition of the Mary Jane strap elevates the shoe’s look, making it suitable for more than just running errands. It’s a fashion statement that also delivers on practicality, catering to those who prioritise comfort without compromising on style.
The Classic Mary Jane Clog fits seamlessly into any wardrobe and is available in the must-have shades of Linen and Black. Crocs continues to blend fashion with functionality, ensuring that this latest release will be a staple for the summer season. The Classic Mary Jane Clog is now available at select retailers across New Zealand, including Crocs NZ, Street Legal, Mariposa, Foot Forward, and more, with a retail price of NZD $119.00.
CERTIFIED TO LAST: TESTEX CIRCULARITY FOR SUSTAINABLE TEXTILES
TESTEX, a global leader in textile testing and certification, announces the launch of its new TESTEX CIRCULARITY label, an initiative aimed at shaping the textile industry by promoting durability, repairability, and recyclability. Designed to extend the lifecycle of garments, the CIRCULARITY label empowers brands and manufacturers to embrace sustainable practices and make a positive environmental impact.
At the heart of the TESTEX CIRCULARITY concept is a commitment to minimising waste and maximising the lifespan of textiles through responsible design, production, and consumption. The circular economy seeks to preserve resources, combat climate change, and reduce pollution by ensuring that products and materials are given new life after their initial use. Through reuse, repair, and recycling, products don’t become waste but instead continue to generate value while reducing their negative environmental impacts.
Key benefits of the TESTEX CIRCULARITY label include:
• Durability: Products are designed to last longer, reducing the need for frequent replacements.
At the heart of the TESTEX CIRCULARITY concept is a commitment to minimising waste and maximising the lifespan of textiles through responsible design, production, and consumption.
• Repairability: Garments are crafted to be easily repairable, allowing consumers to extend their lifespan.
• Recyclability: At the end of a garment’s life, materials can be broken down and repurposed, minimising waste.
With the TESTEX CIRCULARITY label, TESTEX supports brands and manufacturers in "closing the loop", reducing their environmental impact while continuing to grow responsibly. For consumers, choosing products with the TESTEX CIRCULARITY label means making a responsible choice that contributes to a sustainable future.
Who is the TESTEX CIRCULARITY label suitable for?
• Brands looking to align their products with circular economy principles.
• Manufacturers aiming to produce garments that meet the highest sustainability standards.
By adopting the TESTEX CIRCULARITY label, brands and manufacturers can lead the charge toward a more sustainable and responsible fashion industry.
In a second phase, repairability and recyclability modules will be added to the program, after which TESTEX will be able to provide its full CIRCULARITY label.
For more information please visit www.testex.com/en/certificates-labels/ circularity or get in touch with us via our contact form.
In a nostalgic and refreshing return, millennial grey has taken a leading role in the Spring 2025 runways. This seemingly understated shade has become a key palette choice, transforming each designer’s vision with a grounding effect contrasting the season’s brighter tones and bolder prints.
Giorgio Armani opened the season with a signature minimalist approach, pairing a millennial grey like Mara 8-1232 with subtle textures and structured tailoring. Armani’s
treatment of the colour radiated a calm sophistication, setting an elegant tone that still feels avant-garde. The pairing of grey with fluid silhouettes grounded each piece, letting the understated luxury take centre stage.
In contrast, Paloma Wool offered a lighter, more playful version of the trend in a hue like Mara 11-276. A grey wrap piece layered over a pastel top reimagined millennial grey in a youthful, almost whimsical light. This look seemed designed for the modern urbanite who sees grey as an adaptable
and versatile shade, effortlessly blending it into casual daywear.
At Coperni, the message was loud and clear—even in this grey close to Mara 8-202, Coperni’s mastery of futuristic cuts and precise tailoring held a unique edge. A sleek grey mini dress with metal accents and unexpected cutouts brought an ultra-modern twist to millennial grey, demonstrating its adaptability even in progressive, fashion-forward silhouettes.
Bureau de Stil introduced a classic millennial grey close to Mara 10-5096 into a tailored yet relaxed aesthetic. With layered fabrics and a focus on texture over embellishment, this ensemble encapsulated the trend’s versatility, achieving a workwearinspired look that spoke of understated elegance. Bureau de Stil has expertly balanced the line between practicality and style, cementing grey’s appeal as a wardrobe staple.
The Ujoh collection presented a novel take on grey like Mara 8-1560, with exploring fabric manipulation and complex layering. Combining sheer and structured fabrics in various grey tones gave an experimental feel while maintaining sophistication. This exploration of transparency and depth brought dimension to the colour, turning millennial grey into a dynamic and unexpected shade for spring.
Lacoste brought the shade into sportswear with an effortlessly chic grey tracksuit in a hue like Mara 112167. The fusion of relaxed lines with a cool grey palette felt refreshing and modern, highlighting millennial grey’s flexibility across fashion categories. Lacoste’s take is a testament to how grey can elevate even the most casual attire, reinforcing its value as a transseasonal shade.
This season, millennial grey has proven more than just a colour trend; it’s a canvas for the imagination, adding an adaptable depth to diverse aesthetics. Each collection reintroduces this shade and redefines its place in the sartorial spectrum, making millennial grey the most versatile colour choice for Spring 2025.
LACOSTE
MARA 8-1560
MARA 11-2167
Freelance stylist and colour consultant Georgette PollockJohnston started her fashion journey over a decade ago. She had the privilege of working with magazines, designing clothing and living in New York.
IMAGES BY ANNUPAM
During the last three years, Pollock-Johnston decided to branch out into personal styling for clients, a role she has thoroughly enjoyed since. She then ventured into colour analysis to enrich her skill set and studied under some of Canada's top colour analysts.
MINUTES WITH
What was initially just another tool in her toolkit quickly blossomed into a genuine passion and remarkably transformed her career.
“It felt like a complete 360-degree turn. I truly love what I do. One of the most rewarding aspects of this work is the empowerment it brings to my clients. It feels like I’ve unlocked a new level in my career, and I genuinely believe I’ve found my calling,” said Pollock-Johnston.
“My brand ethos is centred around simplicity and empowerment; at the core of my work is making people feel good and giving them a renewed sense of confidence. The heartwarming feedback I receive from my clients reinforces that I am in the right place, doing the work I was meant to do.”
Becoming a colour analyst involves much more than people often realise and is a complex process. The training has been scientifically proven and
Pollock-Johnston Freelance Stylist & Colour Consultant
goes far beyond just learning about colours—it’s about understanding how colours completely change a person’s appearance and feelings.
Grounded in colour theory, the colour analysis concept has been subconsciously applied for years. For instance, red has been often used in sale signs because it captures attention and evokes a sense of urgency. These same principles can be translated into a person’s appearance and presentation.
At its core, colour analysis aims to identify shades that best complement natural skin tone, eye colour, and hair colour. This process can enhance the overall look and boost confidence.
The science behind colour analysis also involved understanding the absorption and reaction to different colours. The skin reflects light differently based on its undertones— whether warm, cool, or neutral—and this can significantly influence how specific colours appear.
Research has shown that colours can influence emotions and perceptions; for example, wearing bright, warm colours can evoke happiness and energy, while cooler tones can
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Georgette
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promote calmness and serenity.
By recognising how different shades and tones interact with an individual’s unique characteristics, colour analysis can empower making decisions that resonate with the true self.
Pollock-Johnston described colour analysis as "unlocking a new level in fashion," providing individuals with newfound knowledge and insight into what works best.
“Clients can expect to leave feeling truly empowered and confident during a typical colour analysis session. The session is not just about discovering which colours suit you best; it’s about understanding how colour can transform your appearance and boost your self-esteem.
Throughout the session, her clients have observed a noticeable shift in their skin appearance as different colours are tested. She suggested approaching it with a "baby steps" mentality for sceptical clients, such as buying just one or two pieces in their colour palette and seeing how often they reach for them over the first month.
“You don’t have to overhaul your
entire wardrobe or eliminate everything you love. Instead, we start small by creating new outfits with pieces you already own and slowly introducing new items that align with your colour palette.”
She added that it was also essential to keep an open mind. The goal of colour analysis is not to restrict but to enhance natural beauty.
“Once you start incorporating these colours into your life, you’ll notice the difference. I practice what I preach—if I couldn’t implement this into my life, I wouldn’t be able to help others see the benefits.”
When she first underwent colour analysis, Pollock-Johnston was told she was a "True Spring." She initially resisted since she had always worn greys and blacks, which she considered slimming.
After finding the courage to buy just two pieces in her True Spring colour palette, the shift was incredible. She couldn’t believe how much more vibrant and confident she felt.
“The transformation was insane, and it drove home how powerful colour analysis can be in enhancing not just one's appearance but also one's overall self-esteem and presence.”
She also addressed certain common misconceptions about colour analysis. Colour analysis has often been considered old-fashioned or dated, but she said that could be far from the truth as the process has evolved significantly.
While people were limited to just four basic colour palettes in the past, today, ten different palettes offer much more nuance and flexibility.
Another misconception was that colour analysis is strictly defined by the skin type, but that was not accurate either. The process considers a combination of factors, including the natural skin undertone, eye colour, and hair colour, to determine which colours enhance the overall appearance.
“It’s a holistic approach that’s much more personalised than simply categorising someone based on their skin tone alone.”
While the idea of AI colour analysis apps is excellent, Pollock-Johnston said they have significant limitations. Phones and cameras often capture photos in varying lights and hues, distorting colours and leading to inaccurate results.
“There’s a level of nuance and personal touch that technology hasn’t been able to replicate. While tech
advancements are exciting, I envision that the future of colour analysis will still heavily rely on human expertise to ensure accuracy and truly personalised recommendations.”
As customers become increasingly time-poor, colour analysis can influence shopping habits and customer loyalty in the retail industry. By knowing exactly which colours will look best on them, customers can shop more efficiently, avoiding the trial-and-error process and focusing on pieces that genuinely enhance their appearance.
Retailers can see significant benefits from offering colour analysis services in their stores. When shoppers know they’re buying something that truly suits them and aligns with their colour palette, they’re more likely to purchase.
“The great news is that your colour palette doesn’t change, so these pieces become timeless additions to your wardrobe—investments for life rather than just seasonal buys. With personal styling and colour analysis in your back pocket, it’s like having your two best friends by your side, offering reassurance and guidance.”
This can make the shopping experience more enjoyable and less daunting, ensuring that customers walk away with pieces they love and feel confident wearing.
Pollock-Johnston has had retail collaborations, including The Palms in Christchurch. Initially scheduled to be there for just one day, the response was overwhelming, and tickets sold out in just six minutes. Due to the high demand, they added a second day, which sold out in nine minutes and eventually extended to a third day.
This experience drove sales and created a buzz throughout the mall as Pollock-Johnston went from store to store, pulling clothes that suited each client’s colour palette and dressing them in carefully selected pieces.
“The impact was immediate, with
sales statistics reflecting the success. I even had ladies running out of stores with different-coloured pieces, wanting my opinion.”
In the future, Pollock-Johnston believes fashion will be more about individuality and less about following trends. Her approach has always focused on what each client wants, understanding that everyone is unique in shape, size, and personal style.
“I don’t dress all my clients the same because one size doesn’t fit all.”
She added that in this society, the first thing people notice is one’s appearance and colour analysis can help break down those initial barriers of judgment.
“We live in a world where assumptions
are often made based on appearance, and the right colours can help shift those perceptions. Many of us were told to wear black for a long time because it was safe or slimming, but I think we’re moving away from that mindset.”
Colour has also made a strong comeback. She mentioned that more people have begun to embrace vibrant hues, and even those who don’t typically wear colour have found joy in seeing others do so.
“In these often challenging and depressing times, colour can uplift us and make us feel better. As we move forward, I see a growing appreciation for colour as a tool for fashion and improving our overall mood and well-being.”
THE 740 RETURNS
New Balance is excited to announce the reissue of the 740. This heritage running model from the 2000s has been transformed into a lifestyle wardrobe staple. The 740 stands out in classic running shoes by staying true to its original design. Two new colourways are being launched in New Zealand, with both Marsh Green and Ice Blue already available for purchase.
Originally celebrated among runners for its reliability and supreme comfort, the 740 quickly became a cult classic.
Known for being an A-star running shoe, the 740 earned a loyal following in the running community. Today, New Balance brings back the 740 with a nod to its original features that made it an icon, now made for everyday wear.
"The 740 is not just a reinterpretation; it’s a rediscovery of what made the original so special. We've preserved the essence of the 740, ensuring that the reissued model delivers the same level
of comfort that runners loved, now in a design that fits seamlessly into modern wardrobes," said Brian Lynn, Global Vice President of Lifestyle, New Balance.
The 740 combines the best of both worlds, blending the technical specifications that runners appreciate with a style perfect for casual everyday wear. Every element of the new 740 is crafted to provide unmatched style and comfort, from its cushioned sole to its breathable upper.
Rediscover the classic that continues to set the standard for comfort and style.
DR MARTENS X
WEDNESDAY
ADDAMS
The mood and iconography from the hit TV series inspired Dr Martens x Wednesday, which was produced by MGM Television for Netflix and includes a collection of boots, shoes, heels, and accessories.
Wednesday Addams doesn’t fit in, and she doesn’t want to. She has her style, interests, and opinions. She questions social norms and is outspoken in her desire to do things her way.
It’s an attribute she shares with many Dr Martens wearers who have adopted the brand’s footwear for decades and transformed it into a badge of honour, a provocative fashion statement, and a symbol of community.
Wednesday is a hero for outsiders. She’s proud of her non-conformity, and so is Dr Martens. This collaboration has been brought to life across a collection of classic and remixed DM’s silhouettes in Wednesday’s signature midnight black hues.
One of the most prominent details of the collection is repeated tributes to the unmistakable stained glass window in Wednesday and Enid’s dorm room, where styles and personalities clash and coexist and the spectrum of outcast self-expression is embraced.
THE COLLECTION JADON
WEDNESDAY BOOT
The Jadon boot is made with smooth, supple, and soft-to-the-touch Nappa Lux leather, and the stained glass window from the show inspires the embroidery.
The laces are also decorated with a removable stained glass window charm, and the boot's backstrap is printed with the Nevermore Academy logo.
The boot’s sock is purple and features a print of Wednesday with her umbrella. The heel is marked with an embossed version of the Wednesday title treatment. The Quad sole is secured with DM’s yellow welt stitching, and the heel loop is signed in purple script.
1461 BEX WEDNESDAY SHOE
The 1461 shoe is made with Smooth leather, a gloss stripe print, and a plain toe cap with stitch detailing. Purple accent details are throughout the shoe, including in the heel loop, the lace aglets,
and the removable “SNAP TWICE” lace charms. The heels are printed with white text that reads “OUTCASTS ARE IN.” The Bex sole is secured with classic yellow welt stitching.
CORRAN WEDNESDAY LOAFER
This loafer silhouette is made with lightweight, satin-sheen Wanama leather with stained-glass-inspired embroidery across the vamp.
The top of the shoe has an adjustable ankle strap with a dual-branded buckle, and the back of the heel is tagged with a hardware ring. The shoe is fitted with a SoftWair insole for comfortable wear. The heeled sole has exaggerated grooving and is secured with classic yellow welt stitching.
RAMSEY QUAD WEDNESDAY CREEPER
The platform Ramsey creeper combines a velvet upper with Wanama leather straps and detailing. The shoe is secured by two adjustable buckle straps and a removable flat ribbon lace that wraps around the ankle and lower leg, depending on how you tie it.
The buckles are DM branded and
detailed with a “W” charm, and a studded strap extends across the vamp. The creeper’s sock is purple with a print of Wednesday and her umbrella.
The wedge platform sole is marked by grooving and punched with classic yellow welt stitching.
MINI WEDNESDAY BACKPACK
The Mini Backpack is made with Smooth Kiev leather with gloss stripes across the front and flap. It has Wednesday-inspired details, including leather lace, a spiderweb-feature buckle, and a removable charm of Wednesday and Enid’s stained-glass bedroom window.
The side panels are printed with white text that reads “OUTCASTS ARE IN,” and the statement purple lining is printed with the Nevermore Academy logo.
KNEE HIGH WEDNESDAY SOCKS
These over-the-knee striped socks are made with an organic cotton mix. They are detailed with black and grey stripes, a purple DM’s x Wednesday logo, and white text that reads“OUTCASTS ARE IN.”
LALALAND X ELASTIUM
3D PRINT SHOES
LaLaLand Production & Design, California’s largest shoe manufacturer, has partnered with Elastium, a Los Angeles-based 3D-printing startup known for creating the world’s first fully 3D-printed foam shoes.
Together, they aim to accelerate the transition towards a localised and sustainable footwear industry with a groundbreaking Hybrid model that marries cutting-edge 3D-printing technology with traditional mass manufacturing.
This innovative collaboration has offered footwear brands a fast, scalable, and sustainable onshoring solution. There are no minimum or maximum order quantities, concept-to-market takes several weeks, and initial investment costs are reduced by up to 80 percent.
The partnership's first product, the Orca sneaker by ELSTM, debuted from LaLaLand’s Los Angeles factory. Footwear brands have long grappled with complex supply chains and traditional manufacturing challenges.
Logistical overhead, heavy upfront investments, sluggishness, stockpile accumulation, and growing geopolitical risks have intensified localised, sustainable production demand. Companies looking to disrupt this market typically oppose traditional manufacturing and offer “revolutionary” alternatives to advanced manufacturing. While rapid and easy to localise, these
alternatives sacrifice scalability and impose severe limitations on the types of products that can be produced.
“For years, there has been a belief that 3D printing and other advanced technologies would revolutionise footwear by replacing traditional manufacturing. As an engineer and designer, I find the idea of 3D-printed shoes grown like potatoes in 3D printer farms fascinating. But the market doesn’t move on to what engineers or designers think—it moves on what consumers demand,” said Robert Karklinsh, founder of Elastium.
“Consumers demand far beyond fully 3D printed "potato shoes", which are seen as another trend rather than a revolution. The actual revolution towards localised production can be only achieved by putting the consumer in the centre of it and integrating all kinds of technologies and craftsmanship into breakthrough products that fascinate consumers rather than designers."
To solve the problems of traditional manufacturing and accelerate the market shift towards a localised and sustainable footwear industry, LaLaLand and Elastium introduced an innovative No-Minimum-andMaximum-Order-Quantity (No-MMOQ)
Hybrid production model.
It combined the agility of 3D printing with the scalability and design flexibility of traditional manufacturing. By integrating production by 3D printing and mass production techniques into a single pipeline, brands can launch new designs with as few as one pair through advanced manufacturing and later reintroduce them through mass production if needed without compromising on quality or cost.
This flexibility was enabled by Elastium’s ability to bridge the gap between 3D-printed and moulded shoes. Elastium has pioneered a proprietary 3D-printed foam with over 75 percent energy return and superior cushioning performance, surpassing EVA, a standard in footwear.
Unlike other 3D-printing technologies, Elastium’s 3D-printing technology requires no alterations to moulded designs, supports many standard moulding features, and ensures similar production costs.
Elastium’s unique pellet-based 3D printing technology, FIDEM, also provides massive shortcuts for transitioning between 3D printing and traditional moulding techniques, which are LaLaLand's specialty.
LEVI'S ANNOUNCE
SECOND COLLABORATION WITH MCLAREN
Levi's has collaborated again with McLaren Racing to launch a capsule collection featuring; Track Trucker, Sports 501®Jeans, a Speed Trucker, Speed Jeans, Second Skin, a Fleece Hoodie, a Constructors Tee, a long sleeve Graphic Tee, and a Speed Bandana.
Following the success of their first collaboration launched in July around the British Grand Prix, the new Levi’s x McLaren Racing collection takes inspiration from the aesthetics and speed of the modern McLaren Racing era.
Interpreting a denim bomber jacket, the Track Trucker features contrasting panels on the chest and back and a contrasting rib collar and hem. Direct “McLaren Racing” embroidery can be found on the front left chest. To mirror the Trucker jacket, the Sports 501 Jeans feature flipped, contrasting denim on the waistband. Modeled on the
contemporary classic 501 ‘93 Straight Fit, they include direct embroidery on the wearer’s left leg. Both the Trucker and Sports 501 Jeans come with a black custom rubberised two horse patch, which emulates a chassis plaque. As a nod to traditional racing jackets, the black Speed Trucker features a double-snap throat latch, a snap at the waistband, and self-piping that accentuates the style lines.
The sporty women’s jacket offers McLaren Racing branding on the left chest and a two-way zipper on the center front. The matching Speed Jeans, based on the Baggy Dad loose fit, come equipped with side panels and self-piping. They feature the rubberised co-branded backpatch above the back left pocket and the direct embroidery on the wearer’s left leg. Second Skin, based on McLaren Racing’s modular prints, offers an
orange long sleeve mock neck with a high gloss, high sheen look. The loose fitting Constructors Tee features laurels commemorating McLaren Racing’s wins over the years, both Bruce McLaren’s and Levi Strauss’ signature, and a clamp label. With a blocked heather gray body, a black fleece panel, and raglan sleeves, the Fleece Hoodie uses the same high gloss silicone print technique as the Second Skin for a shiny finish. It comes with a custom L tab and a graphic on the back. Crafted from the high gloss silicon technique, the relaxed fit long sleeve Graphic Tee features a photoprint of a McLaren F1 car, a back neck and clamp label, and a side seam L tab. Capping off the collection is the Speed Bandana, a sateen oversized bandana that features the same McLaren F1 graphic as well as a clamp label in the corner.
25 YEARS OF NATURE BABY
New Zealand organic baby-wear company Nature Baby celebrated its 25th anniversary this year and launched a new initiative, Worn Again, to keep high-quality baby clothes in circulation longer.
Worn Again will see customers return their children’s pre-loved Nature Baby clothes to the store for a credit on their next purchase. In turn, Nature Baby will resell these items at lower prices.
Founders Jacob and Georgia Faull started Nature Baby 25 years ago, in 1998, as an avenue to create natural and innovative products for their first child. This new chapter has coincided with a successful quarter-century at the helm of babywear in New Zealand.
Jacob Faull said it had been an organic progression of the Nature Baby ethos, continuing the brand’s quest to strike a harmonious balance between cause and commerce.
“Worn Again is a natural expansion of our continuous focus on sustainability and longevity. We’re so happy to give people’s beloved Nature Baby pieces another lease on life through this initiative.”
The company looked at retail circularity models worldwide before finding the right fit. In the process, it also struck up an ongoing collaborative relationship with America’s first circular retailer, Manymoons, which has informed the new offering.
“This project has been in the works for years now. We’ve been searching for the right model and are pleased to launch this pilot program during such a significant milestone for the company.”
In New Zealand, 52,000 tonnes of clothing are sent to landfills each year, and so another aspect of this offering has been in response to the rampant issue of textile waste. Nature Baby’s core mission has been to make items well, giving them the inherent quality and durability to stay in circulation through multiple wearers.
“The durability and quality of organic, natural fibres is a great metaphor for how we see our business. Our baby
essentials and brand will stand the test of time by weaving together highquality products with a practical yet caring approach.”
While many retailers face challenges, Nature Baby has continued to succeed, reflecting its measured internal approach.
“As a company, we have always been about considered growth, ensuring we can focus on a sustainable approach while also maintaining a thriving business. It’s not the route everyone takes in business and not without its challenges, but 25 years on, I can say it’s worth it.”
The couple now have three children and oversee a staff of 55. The brand has a thriving online platform, three
New Zealand stores, and a recently opened Sydney flagship. It is also stocked internationally, from the USA to Amsterdam and Hong Kong.
“Nature Baby has become a cultural beacon of sorts; we represent a wider ethos of respect for people and the planet, which starts from birth,” said designer and co-founder Georgia Faull.
“Our goal has always been to create meaningful change and bring sustainable, organic, natural baby products to the mainstream while doing so as a profitable business.”
Nature Baby has exciting plans for the future, including expanding into the USA next year while continuing to champion its Worn Again program on home soil.
Nature Baby has become a cultural beacon of sorts; we represent a wider ethos of respect for people and the planet, which starts from birth,
THE WAREHOUSE GOES PINK
For Barbie’s 65th anniversary, The Warehouse is marking the occasion in a world-first collaboration with Mattel, by transforming its Albany store into a pink Dreamhouse for fans young and old.
"Pink suits us! We sell a Barbie product every two minutes, so going pink feels like a great way to celebrate Barbie’s anniversary," said The Warehouse’s Executive General Manager of Operations Ian Carter. "We have millions of Kiwi shoppers visiting our Red Sheds every week, so we’re all about creating fun for the whole whānau to get involved with."
"The Warehouse going pink is a first for us and is part of a special partnership built by our retail media team – Market Media – with iconic toy maker Mattel to celebrate Barbie’s 65th. Who’s going to say no to Barbie on such a big occasion?"
From 25 September to 22 October, Red Sheds across the motu are celebrating the ‘best month ever’ and shelves are stacked with thousands of Barbie products including clothing, toys, homewares, accessories and more to ring in Barbie’s big 6-5.
For some extra sparkle, Kiwis are invited to step into a world of Barbie magic at any of The Warehouse’s Barbie
experience stores across Aotearoa, to walk the pink carpet or strike a pose in the life-size Barbie boxes.
"We are incredibly proud to partner with The Warehouse to celebrate Barbie’s 65th anniversary," said Paul Faulkner, Mattel’s Senior Vice President and Managing Director, Asia Pacific. "Barbie has always stood for limitless possibilities and the belief that you can be anything. This partnership reflects our shared commitment to provide children and families with experiences that spark creativity, joy, and inspiration. Together with The Warehouse, we look forward to honouring Barbie's past while looking ahead to the brand’s bright future."
Visit any of The Warehouse’s 10 Barbie experience stores, on 28 – 29 September or 5 - 6 October to join in the ‘best month ever’ celebration and activities in store. Dress in pink, get dolled up at one of the ‘pink stations’ and have your photo taken in the life-size Barbie Box. Share on social media and be in to win 1 of 65 incredible Barbie Prize Packs (worth $670 each).
STOLEN GIRLFRIENDS CLUB OPENS NEW STORE
Located at 2 Teed Street, Newmarket, Auckland, Stolen Girlfriends Club is proud to announce the opening of its new flagship store.
Renowned for its fearless and unconventional approach to fashion and jewellery, the Stolen Girlfriends Club store features a seven-metre-long stretch of steel cabinets illuminated by sleek LED lighting. These monolithic, industrialstyle displays embody the brand’s gritty yet luxurious aesthetic, ensuring that the jewellery remains the focal point of the gallery space.
This intimate space marks a significant evolution for the brand as it pivots to a greater focus on refined rock ‘n’ roll Jewellery. The store’s architectural fit-out has been crafted to enhance the brand’s expanding jewellery ranges, offering a gallery-like experience that brings each piece to prominence.
The store's neutral grey walls are a subtle canvas that draws attention to the jewellery. With a flat finish, the walls accentuate the metallic elements of the display fittings, creating a refined backdrop that highlights the intricate details of each piece. This understated approach reflects the brand’s commitment to minimalism, allowing jewellery to be the focal point without distraction.
The adaptive reuse of the original raw mild steel wall creates a striking feature, setting the tone for the rest of the space. It visually anchors the room while tying it into the raw, industrial aesthetic.
"We love the authenticity of the raw steel and how it reflects the brand identity," said Dean Murray from Alt Group's design team.
In keeping with the boutique’s intimate scale, a single statement shelf stretches the length of the store, creating a streamlined space for its refined rock ‘n’
roll fashion and accessories. The shelf’s elongated design unifies the store’s layout while offering an elegant solution for displaying the brand’s synonymous leather fashion items.
The store’s exterior embraces a raw, gothic aesthetic, standing as a bold counterpoint to the surrounding storefronts, creating a powerful visual impact. The illuminated signage contrasts sharply against this dark, textured façade.
Designed to capture Stolen Girlfriends Club’s rebellious spirit, this boutique is a destination for the brand’s fast-growing international clientele, having recently designed pieces for superstars like J-Balvin. With its contemporary art-inspired design, this Newmarket store redefines everyday luxury retail, blending independence with a distinctive approach to a new retail experience.
The store’s intimate footprint reflects the brand’s shift towards a more personalized retail experience, where the jewellery takes centre stage.
"It took time to find the right location and scale for this new chapter in our brand’s evolution," said Marc Moore, Stolen Girlfriends Club Creative Director.
"We wanted the store to feel more intimate, focusing on timeless forever pieces while offering a refined retail experience."
The design and fit-out, in collaboration with ALT Group, reflect Stolen Girlfriends Club’s new retail direction. Inspired by recent travels showcasing at Paris Fashion Week and the innovative retail experiences of luxury brands, the store weaves international influences into its design.
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true retail intelligence: why you need to be proft-aware
INTRODUCTION – DON’T CONFUSE SALES WITH TRUE PROFIT
Retailers – you know that profit is one of the most important factors when it comes to success. But, how do you truly understand profitability and ensure your choices put profit at the center?
As you may remember from part 1 of this blog series, we introduced the idea of a three lens view – a view that brings together competitive, internal, and customer data for a complete, clear view of retail performance – and focused on explaining the marketinformed lens.
Now, in part 2, we’ll dive into what the profit-aware lens is and why it is crucial to understanding your performance.
Profit-Aware Definition
Being profit-aware means maximizing revenue and optimizing profitability by connecting business performance, promotional activity, price adjustments, product exposure, and inventory status.
You have to look holistically at the pieces that make up profit to truly understand which choices will be profitable for your specific business.
HOW DOES A PROFIT-AWARE LENS WORK ACROSS THE PRODUCT LIFE CYCLE?
Assortment
Sales and sell-through data are some of the most common metrics retailers use to evaluate assortment performance, but it’s critical to include profitability metrics to determine success. By connecting promotional activity to price, margin, and inventory status metrics, you gain insights into whether your assortment is truly successful.
With this connected data, you can determine:
• Which products within your range have a high product profit percentage
• Which products have more potential due to high profitability but perhaps low sales due to lack of inventory
Pricing
Knowing how to price your products is critical to profitability. A marketinformed approach helps ensure your offering aligns with the competition; however, what’s right for a competitor might not be right for you. Looking at
pricing through both of these lenses simultaneously can help you more quickly determine the right course of action for your business.
Understanding market pricing and profitability allows you to quickly see opportunities to:
• Increase the price on overperforming products with low profit that are underpriced compared to competitors
• Reduce the price on underperforming products and maintain competitive pricing while protecting margin as much as possible
Site Merchandising
If you have great products that your customers are interested in, but you aren’t presenting or promoting them effectively, you will hurt your overall profitability.
You can optimize your website by taking a profit-aware approach and analyzing data around:
• Which products convert the best and generate the highest profit in your range
• Which profit-generating products/ categories can be featured in upcoming campaigns
THE NEED FOR A COMPLETE, THREELENS VIEW
Retailer A is planning a promotional campaign to help drive traffic and boost sales. Its team has conducted extensive market research and identified key trends driving consumer interest based on demand and customer behavior data. They’ve also benchmarked their pricing against competitors to ensure they are priced competitively upon launch.
However, while the team is taking both a market-informed and customercentric approach to creating this promotion, they are overlooking critical profitability data.
Without a profit-aware view layered on top of the other two lenses, the retailer cannot understand the impact of discounts on their profit margins or inventory status and costs. They risk running a campaign that generates sales, but significantly erodes profitability.
How could they easily mitigate this risk? Using EDITED’s True Retail Intelligence for a clear view of connected insights that is marketinformed, customer-centric, and profitaware.
EDITED CLARITY™: MAKE BETTER BUSINESS DECISIONS
Being profit-aware is one of the three critical pieces for retail success. Having a retail intelligence platform that combines your internal, competitive, and customer data allows you to easily access connected insights and ensure every decision you make is market-informed, profit-aware, and customer-centric.
Schedule time to chat with us and find out how EDITED’s True Retail Intelligence can give you the clarity you need to make the most profitable decisions throughout your business.
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