Apparel Magazine // April 2014

$ 9.00

April 2014 Vol 47 no 3

www.apparelmagazine.co.nz

pg 5 News

pg 14 Editd

iD Fashion Week pg 24

pg 20 Designer Focus

10 12 16

Behind the Business

22

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Apparel Connect

Colour Trending

18

Lookbook

Company Profile

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Your businesses are as varied as our students . . .

. . . let us help you make the best match through work experience and employment options.

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Fashionable

Editor’s letter What an incredible month it has been with both Dunedin and Wellington Fashion Week events on. Wellington proved that the third times a charm with over 50 designers taking part during the week. As always the iD Dunedin Fashion Awards was an event not to be missed with the calibre of entrants and the unique designs appearing stronger than ever. A fabulous discussion with WORLD designer Francis Hooper, which was part of iD Fashion Week, was certainly a highlight with Hooper discussing the new ways of retailing and how the fashion industry and culture in New Zealand differs from that overseas.

It is important to remember at these times, post fashion week and fashion events where bloggers and fashion ‘commentators’ all make their judgment, that fashion isn’t a spectator sport and that consumer fashion shows are the presentation of garments to the public, for

the public to decide whether or not they will buy them in the coming season. Success of the garments should be in the fail or non-fail of the garments to their selected consumers, not subject to the disapproval of bloggers who have no skin in the game. A fashion show is an interpretation, the public’s decision to buy or not is much more important to the designer than the affectations of certain bloggers.

You can read our fashion week reports in this issue, for more photos and stories visit our website www.apparelmagazine.co.nz where you can also sign up to our weekly newsletter.

Sarah

sarah@reviewmags.com

Reads Windows at Bergdorf Goodman

(Special Edition) Photographs by Ricky Zehavi & John Cordes Foreword David Hoey Introduction by Linda Fargo Essay by Thomas Hine This collector’s edition coffee table book features the best of Bergdorf Goodman’s iconic store-front windows. Renowned for their artistry, detail, references and visual puns, the windows have become one of New York’s major spectacles. The handmade volume consists of 144 pages filled with over 100 illustrations and 55 photographs.

On the cover: Winner of iD Dunedin International Emerging Designer Awards 2014, Mahshid Mahdian. Photo: Caitlan Mitchell

OUT ABOUT

&

Charles Parsons Fashion Flash The World According to Karl

by Sandrine Gulbenkian, Jean-Christophe Napias, Charles Ameline and Patrick Mauries

Industry discussion with Francis Hooper from WORLD as part of Dunedin Fashion Week

Seadon Baker, Trish Peng, Chantelle Allonby, Paul Blomfield

Nick Riley, Gina Hufton, Fraser Wood, Fleur Hufton

Tanya Carlson at her ‘not all white exhibition’, Dunedin

Publisher Editor Sales & Marketing Contributors

Advertising Sales Graphic DesignER Photographer

Amber Gardner, Hayley Rosoman, Fiona Fong

Charmaine Reveley & Co store opening in Dunedin

Peter Mitchell - peter@reviewmags.com Sarah Mitchell - sarah@reviewmags.com Tania Walters - tania@reviewmags.com Chris Wilkinson, Anya Anderson, Katie Smith, Corinne Blumsky, Thomas Fowler Felicity-Anne Flack - felicity@reviewmags.com Raymund Sarmiento - raymund@reviewmags.com Caitlan Mitchell - caitlan@reviewmags.com

Editorial Assistants Dearra Naidoo, Maddi Duthie, Nathalie Owen,

Nicole Wesseling

Circulation/Admin

Kieran Mitchell - kieran@reviewmags.com

ISSN 1171-2287

Level 3, Suite 9, 20 Augustus Tce, Parnell, Auckland, PO Box 37 140, Parnell, Auckland Tel (09) 304 0142 Fax (09) 377 2794

NZ Apparel is published monthly under licence. Please direct all enquiries and correspondence to NZ Apparel. The opinions and material published in this edition of NZ Apparel are not necessarily those of the publishers unless specifically stated.

All material appearing in NZ Apparel is copyright and may only be reproduced with the consent of the publisher. Copyright 2014 NZ Apparel Magazine.

Fashion icon Karl Lagerfeld is notorious for his witty and wise ‘Karlisms’, the German fashion designer is quoted by fashion-enthusiasts and industry leaders alike. This volume is full of his opinions and statements on everything, from fashion to fame - perfect for you to pull references and inspiration from.

Talking Fashion: From Nick Knight to Raf Simons in Their Own Words

by Jan Kedves

This collection of interviews with influential industry figures, written and conducted by journalist Jan Kedves, provides in-depth insight into the world of fashion. Kedves holds intimate conversations with the likes of Helmut Lang, Pierre Cardin and many others in this must-read.

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NEWS THE BODY ELLE MACPHERSON INTIMATES

Created and designed by Elle Macpherson, Bendon Group are excited to announce the global launch of THE BODY Elle Macpherson Intimates, an innovative and uniquely merchandised collection of intimate apparel. The collection delivers four silhouettes designed to offer the modern woman a wardrobe of second skin styles to support her through every aspect of her life.

Drawing inspiration from the sophistication and sensuality of the globally beloved Elle Macpherson Intimates collection, the brand is celebrating 25 years of award winning excellence.

“I created THE BODY Elle Macpherson Intimates because I believe that a strong silhouette is the foundation of a great body shape, both under clothing and undressed. I wanted to address everyday bras at accessible pricing with unique and easy to find merchandising in a crowded market,” said Macpherson. “[The collection] is designed to ensure you feel your effortless best.

When a woman enters a room I notice her silhouette; the strength, form and most importantly the presence behind it. I love my tribe of women to feel confident and to be themselves, effortlessly sexy… with THE BODY Elle Macpherson Intimates collection I’m saying, be you.”

Designed with fit and technology innovation the range combines smooth comfort with Elle’s Australian spirit and a European handwriting of elegance, style and fashion.

ICEBREAKER ANNOUNCES NEW CMO Icebreaker has announced that Louise Kuegler will join its global leadership team as Chief Marketing Officer, Global Marketing in mid-April 2014. Kuegler will lead a multi-channel global marketing group, responsible for developing and delivering creative strategy and campaigns across key markets.

“Louise has fantastic experience working with iconic global brands. We are excited to have her draw on that background, plus her outstanding creative insticts to further elevate our brand globally,” said founder and CEO Jeremy Moon. Kuegler has experience in global communications and marketing, with 20 years spent in multinational companies and advertising agencies in the United Kingdom, United States, Asia and New Zealand.

Most recently, she was with Ogilvy & Mather Asia-Pacific as managing director of one of its Singapore agencies. Prior to that position, she led Ogilvy & Mather’s Coca-Cola and Diageo business across Asia-Pacific. Before her time in Singapore, Kuegler spent six years at the highly regarded advertising agency, Colenso

BBDO, where she was part of the agency management team and led brand strategy and communications across its client portfolio.

“As a proud Kiwi, the opportunity to help grow the profile and success of the Icebreaker brand around the world is really exciting,” said Kuegler. “I’ve been a big fan and loyal customer of Icebreaker for a long time, and I’m inspired by the company’s ambitious global growth plans, their amazing product, a wonderful entrepreneurial spirit and high regard they place on world-class creative thinking.” Icebreaker is based in Wellington and currently sold in more than 3000 stores in 44 countries.

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News SWIMMING STAR JOINS SILVERMOON

WOOLWORTHS SA BID FOR David Jones

South African retail group Woolworths has trumped other bids with its offer of $4 per share to acquire David Jones. The David Jones board has recommended the bid worth just over AU$2 billion. Founded in 1931, the South African listed retail group Woolworths Holdings is not linked to the Australian supermarket giant. Having been reportedly in talks since March following the change in chairmanship at David Jones, Woolworths South Africa owns a majority stake in Australian-listed fashion retailer Country Road. “I am pleased that the Woolworths proposal recognizes the attractive outlook for David Jones including the benefits that have and will flow from the continued implementation of our future strategic direction plan,” David Jones chief executive Paul Zahra said.

Prior to this, Myer and David Jones had been in discussions regarding a proposed merger; the deal was made public in January. Shares in David Jones have since jumped more than 10 per cent, while shares for Myer have fallen 10 per cent. “In the absence of a superior proposal and subject to an independent expert concluding that the [Woolworths] scheme is fair and reasonable and in the best interest of David Jones shareholders, the board of David Jones unanimously recommends that David Jones shareholders vote in favour of the scheme,” the company said in an announcement to the Australian Securities Exchange. Mid-June will see the shareholders opportunity to vote, as the takeover will require a majority vote in favour of the deal from both David Jones and Woolworths shareholders.

No stranger to silver and gold, swimmer Sophie Pascoe has secured a four year sponsorship with Christchurch-based retailer Silvermoon. Having won a combined 10 medals from the 2008 and 2012 Paralympic Games, Pascoe now finds herself surrounded with gold and silver jewellery of a different kind.

Silvermoon founder Simon Thwaites believes that “Christchurch-born Sophie is one of New Zealand’s most wellknown sporting professionals and is a determined, courageous young athlete, as well as a role model and ambassador for many”. Expressing an interest in the fashion industry the swimmer said, “The past few years have been an amazing journey for me – it’s great to be able to work in areas outside of the sport that I also have a passion for”.

Silvermoon has been co-owned for the past three and a half years, however in late January Thwaites took sole control of the company. “We were both looking at future investment opportunities and came to an amicable agreement that Peter would pursue new opportunities that would utilize his breadth of business experience and I would purchase the balance of Silvermoon and focus on its continued growth,” said Thwaites. Founded in 2000 and with 12 stores nationwide, the longevity of the company was seriously challenged by the Canterbury

earthquakes. The first of which destroyed the company’s head office and the second saw the closing of its new Colombo street location, Eastgate outlet and Palms outlet. Thwaites attributes the growth and strength through these times to the continued perseverance of his loyal staff.

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news MENSWEAR VETERAN PASSES ON

FORTY-seven year menswear retail veteran, John Byron Darrow (known to all as JB), passed away last month.

Well known throughout the menswear supplier trade, John joined Thomson’s Suits in Hasting’s Heretaunga Street back in 1966 and had been a fixture there for the past 48 years.

He started in menswear retail at Fanthorpes in Taumaranui in the 1950’s before moving to the DIC in Wanganui.

He moved back to Taumaranui and joined Frank House before working at Wisemans in Auckland and in 1961, opened the Hugh Wright branch in Hastings.

After five years with Hugh Wrights, and looking for a change, he met up with Mick Thomson and became an integral

part of the Thomson’s family business.

As many will remember, Mick was one of the characters of the menswear business.

JB had an amazing talent for displays and creativity and his window work was

considered to be among the world’s best – and recognised as such. The impeccably dressed JB with never a hair out of place and his trademark pockethandkerchief had a loyal customer following many of whom travelled long distances to be served by him and his skills in the menswear trade will surely be missed.

Far Left: JOHN DARROW Above: THE team at Thomson Suits (from left): Pam and Mike Thomson, Betty Thomson, Angus Thomson, Liz Dark (Mike’s daughter), and staff members Pete Johnston, Bruce Giorgi and John Darrow.

CHRISTCHURCH TEXTILE FIRM IN RECEiVERSHIP News that the high New Zealand dollar has claimed another textile firm has come as a huge shock to those affected. Staff at Christchurch Yarns were told that their firm had been placed into receivership. A total of 85 workers are affected, and all are expected to be made redundant. The company is citing a downturn in orders, in particular in Australia, as demand for carpet weakens, and the punishingly high New Zealand dollar. First Union understands the company is proposing to employ a skeleton crew for a further three weeks on fixed term agreements to finish up orders. At the moment workers’ wages and holiday pay will be paid out, but any redundancy pay is not confirmed at this stage and it will go in as a preferential claim as per usual receivership scenarios. The status of long service entitlements is also still to be confirmed

at this stage. First Union general secretary Robert Reid said “This receivership follows on from that of Southern Cross Forest Products this year and Tachikawa Forest Products late last year. The primary product processing industries are particularly vulnerable and are being squeezed between high commodity process and the high dollar. Christchurch Yarns workers have a highly specialised skill set, and the workforce includes a number of older workers many of whom will find it difficult securing other work. We will make contact with Council and MSD officials to ensure workers get all the assistance they need, and will seek support to implement a redundancy support programme, similar to what we have done in recent years at Lane Walker Rudkin, Pacific Brands and Canterbury Spinners”.

Mannequin of the month

Charmaine Reveley & Co Dunedin

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April 2014

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News Behind the business

MERCHANT 1948 OPENS

New Zealand owned footwear company Merchant 1948 has opened its seventh store in Australia. Part of the Overland Footwear Company headed by managing director Shane Anselmi, the Merchant 1948 brand was developed as a key part of the evolution for Overland and has met with huge success in the Australian market. Overland has recently begun its transition into Merchant 1948, which along with a compelling new name, brings a bespoke aesthetic to its stores and a forward-thinking approach to its online offering, while paying homage to its origins. Home to some of the world’s brightest and most successful brands, Merchant 1948 will be found in Emporium Melbourne, a fresh new retail destination covering seven floors and 48,000 square metres from Lonsdale to

Bourke street including retail giant UNIQLO and Zoo York. “Melbourne’s central city has evolved in the past decade to become a premier global destination, creating a name as a vibrant, bold and innovative retail and hospitality centre,” said Anselmi, who cites the success of Swedish retail giant H&M in the city as an example of how powerful a retail market it has come to be. “H&M recorded one of the most successful opening days for a new store at its maiden department store in Australia, with more than 15,000 customers coming through the door on its first day of trade. These are the kind of numbers we aspire to with the Merchant 1948 brand, and having a second major presence in Melbourne will be key to our growth as a company without a doubt.”

Hello

apparelmagazine.co.nz

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Enderm

Jenny Packham

Alexander McQueen

trendwatch Catherine Walker

the window

The Chic Story

Miss: No international brands stocked, no men’s range and very limited childrens’ range.

America’s Cup

Hit: Flat-rate shipping cost, user interface is clear and easy to navigate with a wide range of womenswear including accessories.

connect OuterInner Club

Hit: Gives the option to shop using New Zealand dollars, specialises in formalwear but also has a wide selection of casual womenswear.

Stay connected to the fashion industry 24/7 with NZ Apparel online.

Miss: User interface is cluttered and busy with ambiguous tabs making it difficult to navigate.

“Affordable luxury — these are two words that don’t go together.” — Bernard Arnault, LVMH chairman, on continued commitment to upmarket strategy.

“It was cool to have the opportunity to make clothes that are exactly what I want to wear.” — Zooey Deschanel on her collaboration with Tommy Hilfiger.

“People ask me, what is your business plan; I say it’s not to crumble.” — designer Agatha Ruiz de la Prada at the Spanish Fashion exhibit in Paris.

“Some designers consider themselves artists, such as Alexander McQueen who was a true artist. I am not an artist.” — Tom Ford describing himself as a designer and a businessman.

#nzfashion

LaLaBazaar

Hit: Free shipping with the option to shop using the New Zealand dollar, stocks some brands including Windsor Smith and Finders Keepers and offers membership rewards.

Miss: Limited options to view garments, limited range of footwear.

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News TEXTILES COMPANY PLACED IN RECEIVERSHIP

CELEBRATING 120 YEARS

This month saw well-known textile company Cooper Watkinson Textiles be placed into receivership. The company was founded in 1990 by Paul Watkinson and Jack Cooper, with Paul taking sole ownership in 2006. In recent years, CWT has branched out to the global market bringing a focus to top quality and early delivery to the UK and Hong Kong markets working with Hobbs, Coast, Reiss and Jaeger in the UK. Details are yet to be disclosed as Apparel Magazine went to print.

A special deluxe edition of the Bata Tennis shoe will be produced to celebrate 120 years young for shoe manufacturer Bata.

Great-grandson of company founder Thomas Bata, Charles Pignal, has spent the last 18 months living in India where he was inspired to reintroduce the Bata Tennis shoe that pays homage to the company’s great history and also its manufacturing heritage in India.

“We thought it would be fun to bring out a classic vintage shoe from our archives, and God knows that after 120 years, we have vast archives across many different countries,” he said. Switzerland based Bata has sold more than 500 million pairs.

Towns across the globe were created thanks to the company during the 20s, 30s and 40s to “provide a centre where employees could have access to schools, health care and supermarkets. Batanagar [translated as ‘Bata-ville’] is emblematic of the values of Bata, which were to try and be involved as much as possible in all the processes of product and to create these factories to create jobs in the community”.

CHARLES PARSONS ACQUIRES ECLIPSE TEXTILES Well-established textile company, Eclipse Textiles, has been acquired

by Charles Parsons. Known in the trade as the leading wholesaler of fabrics knitted with Lycra fibre and Spandex, Eclipse has developed a reputation for product diversity and innovation with extensive stocked product ranges.

Eclipse supplies their extensive range of fabrics to a broad range of customers across swimwear, activewear, sport, fashion, dancewear and intimate apparel industries. Major customers of Eclipse include Black Milk, Running Bare, Aussie Bum and Zimmerman. Charles Parsons discussed that “This acquisition brings exciting opportunities whereby both Charles Parsons and Eclipse can leverage our experience and customer base to strengthen and grow our respective businesses”.

Charles Parsons is a privately owned family business established in 1915 with a proud heritage and diverse expertise in textiles and fabrics. The Charles Parsons Group comprises diverse and highly successful businesses operating throughout Australia and New Zealand, as well as servicing markets in Europe, Asia and North America.

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Behind the business

Consumer’s online behaviour is changing – are your stores prepared?

First Retail’s Chris Wilkinson reflects on how the web is driving shoppers like never before.

When did retail get so complicated?

The general consensus around retail seems to be; it’s a changing face with many facets. We’re seeing retailers who’ve been around for years falling by the wayside.

We’re seeing new ones come on board. We’re seeing a real escalation in online retailing.

I read something recently that said 81% of customers research products online before making a big purchase. So, we’re going to retailers with a lot more knowledge than we used to.

With the uptake of available technology, it’s all started to seem pretty complicated. I find myself thinking; when did retailing become so complicated? Isn’t retailing all about people and products...and a whole lot of

passion? It’s pretty simple, and that’s what retailing is about; keeping it simple.

At the 2011 World Retail Congress, in Berlin, they gave ten key points. Third on the list was was “Remember, retailing is simple. Keep it simple”. Now, I bet you’re thinking “Hey Anya, it’s not that simple. We have a whole lot of competition out there. We’re not the only ones that sell this stuff.” The question I put to you

Online has gone from becoming retail’s biggest threat to its greatest opportunity. Evolution of shopper behaviour now puts stores back on radar – however the web is playing an even greater role in that success.

Globally, we recognise consumers are now becoming far more purposeful in their shopping.

Researching retailers’ websites before they leave home or the office is how many people now determine where to head – and where to buy.

This will only continue as the penetration of smart-phones and tablet computers grow – empowering consumers with information like never before.

Online is the conduit helping drive in-store business. It’s bringing new customers to the door and could even lessen reliance on prime sites as the market continues to mature. Impulse could easily be replaced by destination in the future retail landscape.

No longer is online research reserved just for the big ticket purchases either. Increasingly, people are checking out smaller more affordable items too. In these cases it’s not just about price, but availability, range, ease of access and other factors that bring certainty to the trip ahead.

Consumers are making decisions

well before they reach the store, but conversely others are browsing in-store then buying online. This trend is particularly evident in the fashion sector.

Customers trying clothes on only to buy the item later online from the same store is becoming a common occurrence. ‘In their own time’ decisions span demographics and reflect the new empowered shopper.

In all probability a Facebook post, email marketing or website visit most probably had a hand inviting that customer in the first place. This shows just how intertwined online now is with traditional retailing.

What this does show is that retailers must have a comprehensive web and social media presence that extends beyond the ordinary. Fresh, engaging content – combined with e-commerce ability is no longer optional – it’s a must if brick and mortar stores are to remain relevant.

is “What makes customers choose you?”

Sure, some of it’s about your advertising. And, if your advertising works, of course it’s going to bring people to your store. But, when they come to your store and they look around, what makes them buy? Where do the dollars come from? Is it about the fit-out, the atmosphere, the flow? Well, it is to a certain degree. But what your staff need to know is how to convert your customers. ‘Conversion’ is the ‘art of persuasion’. It’s about turning shoppers into buyers. That’s the key.

We know that people will buy anything that is 70% off. We also know that this strategy will lead to a death spiral, and there’s many examples of this happening in the market place. The real skill is being able to sell products at full margin. Customers need help to buy full price merchandise. In your stores, help comes in the form of your salespeople. They have the largest effect on full margin sales in your store. They’re also the single biggest reason that you lose customers.

So, yes they can play a huge part in increasing your sales. They can also play a massive part in pushing your customers towards an online experience. If you want customers to come back you’ve got to look after them. What retailers need is a

sales culture inside their business.

You don’t need to reinvent the wheel. If you’re a retailer, you know this stuff. But, you want to make sure you do the basics well.

Learn how to sell ‘stuff’. It’s a simple equation. It’s about energy in equalling energy out. You need a vision for success, a plan for implementation and the discipline to make it happen.

What does that equation look like to you? It’s your energy in, as an executive in the business, equalling the energy your sales team puts out to your customers.

They’re the interface between your product and your customer. Your job is to teach your staff to sell.

Commit to incremental change inside your business and move your team to a position where they can sell your products. Arm them with the tools to become great salespeople. After you’ve nailed that, then you can get fancy. You can start to talk about fit-out, about atmosphere, about flow.

But, you should only do this after you’ve sorted number one; learn how to sell.

Chris Wilkinson

Managing Director of Strategists, First Retail group. www.firstretailgroup.com

Anya Anderson Managing director RedSeed Limited Christchurch www.redseed.me

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Behind the business

CHECKED OUT IN CHINA

The long-running legal drama involving Burberry’s ‘Haymarket Check’ continues in China with Burberry appealing the Chinese trade marks office’s decision to cancel its trade mark registration.

Cancellation of Burberry’s ‘Haymarket Check’ trade mark registration in China has been sought by Lubida Polo Production Co., Ltd on the basis that Burberry has not used its trade mark on the leather goods the registration covers. (Other registrations held by Burberry for its Haymarket Check are not being challenged).

The parties have been in battle for nine years across several countries about the use of the Haymarket Check on leather goods.

Burberry created the Haymarket Check and has used it globally on a suite of products for many years.

Lubida also uses a very similar check on its leather goods. Not surprisingly, the parties have come head to head about who has the better right to their check pattern.

So far Lubida has had difficulty convincing officials of the merits of its argument. Lubida has taken the position that ‘the check pattern is just a simple geometric pattern’ and that they ‘don’t think Burberry has the right to keep it exclusively and ban other producers from using it’.

But the tide may have turned for Lubida in China. In February 2012 Lubida applied to the Chinese trade marks office to

revoke Burberry’s registration for the Haymarket Check.

The Burberry registration was cancelled, but Burberry has filed an appeal.

While we await the appeal decision, Burberry keeps the right to use the Haymarket Check for leather goods.

This case highlights that simply owning a trade mark registration is not enough. To keep a registration, the trade mark must be used on the goods the registration covers.

If a trade mark is not used for a period of three consecutive years following registration, then it becomes vulnerable to challenge for ‘non-use’. This nonuse vulnerability can be exposed and taken advantage of during litigation.

Brand owners should ensure they are aware of when the three year non-use period will start to run for each trade mark they own.

Periodic checks (excuse the pun!) need to be made following registration after a trade mark is registered to ensure that you are still using your trade mark on all the goods or services the registration covers.

If your trade mark has not been used, and use is not imminent, then it may pay to file again to ensure that your interest in the trade mark continues.

You should ensure that the trade mark you are using is still the same as registered. Trade marks tend to morph and change over time – colour changes creep in, fonts are tweaked, logos are revised.

It does not take a lot of change for a trade mark to be altered so it no longer represents the trade mark registered.

If your trade mark has changed, talk to your intellectual property advisor about whether you should file a new trade mark application.

Protect your mark • Keep your trade mark safe from a cancellation action for non-use by ensuring the trade mark is not only used, but that it’s used as registered and used on the goods or services covered by the registration.

• Safeguard your rights by obtaining a new trade mark registration for any refreshed

images of your trade mark.

Keep a regular check on the health of your most valuable business assets – your intellectual property!

Corinne Blumsky

Partner at AJ Park corinne.blumsky@ ajpark.com

iP is about ideas protected If you’re in the design industry then you’re in the business of creating intellectual property. Helping you turn that IP into a valuable asset is where we come in.

If you want to find out how to be rewarded for your creativity and innovation – talk to us about protecting and commercialising your IP. We’ve been helping designers do this since 1891! Contact us today to find out more.

0800 257 275 I www.ajpark.com I New Zealand + Australia

AJ Park is about iP • intellectual property • igniting passion • ideas pervading

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Behind the business

The sportswear revolution: get set, go! mimicking with sports luxe being rehashed season after season.

Reflecting the New Year’s Resolution market, there was a 38% increase in the number of online mentions of sportswear in January compared to December 2013. Perhaps more interesting is the number of mentions grew another 45% in February – consumers clearly sticking to their good intentions as well as Fashion Month fuelling widespread attention.

Market Gains

If Topshop’s collaboration with Adidas Originals hasn’t alerted every retailer to fashion’s current preoccupation with the sports industry, then we don’t know what will. As Topshop’s creative director puts it, “We’re in a sportswear revolution at the moment. Fashion is really driven by what’s happening in the sportswear world, it’s at the top of the radar in the fashion stakes so to have Adidas Originals as a starting point was fantastic”. Fashion and sportswear have fused and the combination is an appealing mix for consumers.

Lifestyle Changes

So what’s happening within consumers lives causing this lift in the demand for sportswear?

Firstly, the rise in popularity of fitness classes.

In the US, there has been a 29% increase in yoga practice since 2008. There has also been a whole host of fun, accessible, classes springing up in cities globally, based around dance, yoga, ballet and Pilates, and with appealing branding, including Barre Body, Fitness Rave, Twerkshop.

Improvements to product have also helped propel the popularity of the category, and improvements in technology have seen better athletic fabrics reaching the mainstream.

Streetwear has also shifted to become increasingly more casual. Premium sportswear brands like Lululemon have made it perfectly acceptable to wear activewear in day-to-day life, Stella McCartney’s involvement with Adidas has given designer kudos and the catwalk is

There’s unarguable evidence in the sales stats too – in the US, women’s activewear sales leapt 9% in 2013 compared to the year before. Even the Chinese market, which over-estimated the interest in activewear after the 2008 Olympics, has seen recent growth surges. China, who is the largest distributer of sporting goods, including Puma, Nike and Adidas, reported a sales increase of 7% in the three months to end of February 2014, compared to the same period one year ago. The estimates for the global sports apparel market are glowing, set to grow to $178bn by 2019.

New Players

Savvy retailers have already swooped in. H&M’s activewear offering ramped up its profile around the London Olympics, with the brand opening sportswear pop-ups in the city. Their current womenswear offering is a success, with 15.6% being replenished and only 10.4% on discount.

H&M, Uniqlo and Gap have all managed to achieve technical quality at low price point.

H&M’s womenswear offering spans £1.99£39.99 and provides for running, swimming, yoga, dance, tennis and outdoor pursuits.

Lululemon, who have been so pivotal in shaping the women’s sportswear revolution in Canada and the US, will open their first UK store in London next week. Local retailers should be braced for this disrupting the activewear market. Meanwhile, H&M opens their first store in Australia in the coming weeks – a market, which until now has been dominated by premium priced activewear.

The Winning Products

So as retailers gear up to optimise on the boom and prepare themselves for competition, what products have been working well recently? In the past three months we’ve seen a 38% increase in the number of new activewear leggings arriving at online retailers globally, compared to the same period one year ago. The average price on those leggings has also risen, from £30 to £42.

The most successful brands include Aerie, Nike, Adidas and Forever 21.

29.8 per cent of current women’s activewear has been replenished. Nordstrom are the biggest retailer and Nike the most stocked women’s activewear brand. Average price across all items of apparel is £45. For the men’s activewear market, an astonishing 36% of current merchandise has been restocked and the average price point is higher than women’s, at £52.

Zalando is the retailer with the largest men’s

assortment, and Adidas Performance the most stocked brand. Among the most successful men’s items are sports socks, soccer-style polyester sports shirts and loose fit basketball shorts.

The trend-led product is exceptionally popular in the women’s market. Sports leggings with a greyscale graphic print have been bestsellers at Very, Zalando, John Lewis and Nordstrom in the last three months and other printed leggings are seeing high levels of sell throughs and restocks.

Sports cropped tops and T-shirts where branding is merged with a fashionable print (think florals, camos, graffiti) are also doing well.

Time for Tactics

With retailers at every end of the spectrum scrabbling to get in on the activewear market (Net-a-Porter have an extensive activewear section, and though Mr Porter don’t overtly publicise it, they carry running attire), this is not a trend that will peter out anytime soon.

Fall 2014 runways were full of activewear and technical outdoor references, for one Peter Pilotto, whose collection included Airtex sweaters, cyclist’s Lycra and mountain prints.

Add to this the backing from popular culture – Justin Bieber fronted an Adidas campaign at the start of this year and Solange Knowles played art director and creative consultant for a high-fashion footwear line for Puma – and we have a consumer movement, not a slipstream preoccupation.

Our advice to retailers? Get clued up before entering the market – learn where others have gone wrong and understand the products and price points where you’ll see quick wins.

EDITD customers, log in and get our full commercial report on the activewear market. To get it, click here.

Want to find out more about how to make the right decisions quickly and confidently, to keep your brand ahead of the competition? Take a look at how successful buyers and merchandisers use EDITD to do that here.

By Katie Smith, Trend Analyst, EDITD EDITD connect fashion, luxury and apparel people with the data they need to make better decisions. www.editd.com/blog

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Behind the business

apparelmagazine.co.nz

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Colour Trending

Two of a kind

Orson Welles famously said, “Style is knowing who you are, what you want to say, and not giving a damn.” This season designers adopt an adventurous attitude, pairing bold, contrasting colours that rather than clashing, work to enhance a look. Blue is matched with red, purple with orange, gold and maroon, partnering to exude fresh, fun, and vibrancy on the runway.

Phillip Lim uses a colour palette to transform orange and blue into an excellent duo of vivid colour which combines various textures of fabric. The jacket, is clean cut with a gloss finish, a futuristic approach on a classic crop jacket shape. Paired with relaxed fit pants, similar to Resene Satin Orange, the two pieces work well together to achieve an overall effortless style in line with current trends.

Creatures of Comfort play with oversizing and relaxed shapes in their latest collection, opting for a blue on blue colour pallet for this look matched by Resene Whale Tail. Casual chic in a cool tone, this combination will be appearing on the streets of London, a stand out look without being extreme.

Dark contrasting binding ensures the coat doesn’t look washed out in a wave of light blue and defines the delicate craftsmanship.

Simplicity is the keynote of elegance. Kate Spade had Coco Chanel’s voice in mind when she engineered this collection. Chic and simplistic, this look retains an element of youth by incorporating bold block colours. The pants, similar to Resene Howzat, are clean and flattering with a straight cut, clean hem, and no unnecessary detail. The key design is this look is in the silhouette. Slightly off the body, Spade toys with ideas of masculine shapes, whilst hemming the pants just above the ankle to retain a feminine appearance.

In unique Thakoon style, this season the designer presents a jacket in full futuristic mode. The intricacy of the garment cut isn’t diminished by loud colours or patterns with beige similar to Resene Paper Doll allowing the eye to absorb subtle details achieved by a true mastery of garment manipulation and pattern cutting.

Resene Miss Hussy

Resene Blackjack

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Resene Smitten

Resene Howzat

Phillip Lim

Calla

Kate Spade

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Paired with a simple green dress, similar to Resene Emerald, the overall look is a testimony to Thakoon’s skill in the creation of unusual shapes that challenge modern fashion design concepts.

Resene All Black Resene Honeysuckle Resene Dixie

Resene Miss Hussy

Resene Code Red

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Resene Paper Doll

Resene Blackjack

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Colours available from Resene ColorShops www.resene.co.nz 0800 737 363

Resene Howzat

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Creatures Of Comfort

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LookBook

photographer CAITLAN MITCHELL / fashion assistant NICOLE WESSELING / photo assistant SAM O’BRIEN model BELLA @ N MODELS / make up & hair GRAYSON COUTTS

MOOCHI Killer Jean in Black OTSU Kissing Top in White KOWTOW Composition Shirt in Black Grid on White JUILIAN DANGER Pixie Tee in Mustard VERONICA B Gold Chunky Chain Bracelet HOUSE OF HOLLAND On The Wire Glasses GORMAN My Only Love Sandal

TAYLOR Integral Pant in Vapour COMPANY OF STRANGERS Don’t be Shy Shirt in White KOWTOW Starry Eyed Coat in Black CHAOS AND HARMONY Shadow Box in Black/Silver VERONICA B Fine Gold Chain T Bar Necklace Craig And Karl for LE SPECS Houdini

OTSU Sunset Dress LUCY MCINTOSH Sailed Shirt in White STRANGELOVE Pocket Knife Anorak KOWTOW In-Theory Pant CHAOS AND HARMONY Vow Boot in Black

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www.merz.co.nz

Providing custom tailored solutions for the fashion industry for over 30 years Whether freighting by air or sea, Merz & Associates are able to offer you a complete door-to-door service. We have carefully chosen our global partners to reflect our high standards of service and communication. At Merz & Associates we have our own consolidations from around the world to your door, with a large presence in the Asian and Australasian markets. This means we can offer very competitive rates on these trade lanes, whether it’s airfreight, LCL or FCL. • Customer Service / Order Tracking • Freight Forwarding – Import / Export • Customs Brokerage • Consultancy • Transport • Warehousing / Distribution • Pick & Pack / Order Fulfilment • Apparel Solutions

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25-27 Andrew Baxter Drive, Airport Oaks, Mangere, Manukau City 2022, P.O. Box 1167, Shortland Street, Auckland 1140, New Zealand Phone +64 9 255 1330 Fax +64 9 255 1331 17/04/14 3:54 PM

Behind the business Designer Focus

For Every Minute Having newly graduated from Massey University with a degree in fashion design, friends Kenzy Cheeseman and Faye Lowe shared a love of fashion and quality made garments with attention to detail being paramount. The idea of starting their own label was discussed several times between the pair and continued to be in the back of their mind while they both worked and travelled following the pair’s graduation. Before leaving on a big overseas adventure Faye worked as the assistant manager at Scotties Boutique in Wellington while Kenzy worked as a freelance stylist and designer, then as head pattern maker for Alexandra Owen, one of New Zealand’s leading designers who is recognised for her innovative tailoring and craftsmanship.

The pair reunited after exploring their own fashion pathways and after years of the idea of their brand being in the back of their minds, they decided to create the perfect robe; updating a classic style with an elegant tailored cut and innovative features such as an embroidered diamond on the back of the robe to hold the tie in place and prevent it from being lost and falling off. This feature emerged from the duo’s visit to Vietnam to finalise the pattern and discovering that the manufacturer also specialised in embroidery. The button and button hole for the sleeves is also another innovative feature, put in place for the times you just need to roll up your sleeves. This, what was soon to be a signature piece, was created with the 1930s Hollywood glamour in mind. By combining their strengths and love of beauty, colour, art and classic movies, they created a beautiful signature collection of luxury silk sleepwear and loungewear designed to transcend the seasons.

Extensive research conducted by the pair, throughout Asia was undertaken to source the finest quality silk with a luxurious drape, durability and softness against the skin. This silk was then custom dyed in six vibrant jewel colours that were carefully selected to compliment a variety of skin tones, tastes and styles.

Each garment is designed with a focus on cut offering timeless elegance and tailored silhouettes that flatter and enhance. This collection allows women to feel strong, intriguing and beautiful For Every Minute of their day.

The brand is now welcoming its new Merino collection, which is based on the same basic line as the silk collection. A base that is to be elaborated on and added to seasonally.

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Company Profile

Streetwear Brand Gains Traction FORMER Federation designer Ben Dundas launched his unique streetwear inspired home brand Shooting Sparrow last September.

The brand incorporates Dundas’ extensive background in buying and designing with his love of streetwear and is already gaining traction in the local market.

The Shooting Sparrow range encompasses linen, ceramics, candles, caps and beanies with its scented candle offering available in three styles – Tinned, Glass and Sculpted.

baseball caps – and pay tribute to Dundas’ streetwear background.

“What we surround ourselves with and look at in our home ideally inspires us and encapsulates us. Life’s extras are the things we put on our walls, on our shelves, on our beds, and on our heads,” says Dundas.

Shooting Sparrow is currently stocked in 30 stores across the country including Silence Was Boutique, Guilty As Sin, Collected

by LeeAnn Yares and Rumor.

The comprehensive candle collection contains 13 fragrances including Lychee & Tea, Crème Caramel, Piña Colada, Avocado & Mint, and Turkish Delight while the brand’s newly released pillowcase range featuring French sayings has also proved popular.

Dundas says Shooting Sparrow’s most celebrated pieces are the trio of ceramic sparrows, available individually, which are a play on the flying ducks from yesteryear.

The company’s New Zealand made caps are available in three different cuts – five panels, seven panels and

PALLADIUM brAnD

Palladium Founded in 1920 in Lyon, France, Palladium made tires for the fledgling aviation industry by layering bands of canvas underneath vulcanised rubber. They were so successful in fact, that they soon equipped the majority of Europe’s air fleets.

Following WWII, with aircraft manufacturing screeching to a halt, the demand for tires decreased dramatically. The company decided to open aPalladium plant in was Pontfounded De Cheruy, France to start in 1920 in Lyon, France. producing footwear that was as hard wearing as Palladium made tires for the fledgling aviation their tires. industry, layering bands of canvas underneath vulcanized They were so successful that they Adopting therubber. legendary Pampa boot in 1947 soon equipped majority Europe’s fleets. the French Foreign the Legion putofthe bootair through its paces in the harsh desert In 1947, after the end of WWII saw the demand conditions of North for aircraft tires decrease, Palladium used its and were throughout expertise to make Africa, boots that as hard the rugged terrain of so wearing as their tires. The boots were the Atlas comfortable and durable that theyMountains. were adopted

Palladium was founded in 1920 in Lyon, France.

Palladium made tires for the fledgling aviation industry, layering bands of canvas underneath vulcanized rubber. They were so successful that they soon equipped the majority of Europe’s air fleets.

In 1947, after the end of WWII saw the demand for aircraft tires decrease, Palladium used its expertise to make boots that were as hard wearing as their tires. The boots were so comfortable and durable that they were adopted by the legendary French Foreign Legion for their rugged use.

by the legendary French Foreign Legion for their rugged use.

The boot today remains true to the original design, classic lines and time-tested utility and are still important even in today’s day and age.

Modern manufacturing combined with over 60 years of authenticity, premium materials and cutting edge styling, Palladium boots are ready to help the wearer explore the streets, the cities and the world.

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Are you a Designer or supplier wanting stockisits?

We are communicating with buyers and retailers to put your brand in front of the right people 24/7.

The Apparel Buyers Lounge is an interactive, comprehensive and exclusive website created for the fashion industry which showcases designers and brands forward season collections exclusively to registered buyers and retailers all in one place at one time. If you are a buyer/retailer and would like be part of this exclusive new website please contact,

sarah@reviewmags.com, phone 09 304 0142 ext 702 or visit www.apparelmagazine.co.nz.

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Fashion Week Report

Mahshid Mahdian

Alanna Barca

Chin Hau Tay

iD International Emerging Designer Awards 2014 The 10th annual iD International Emerging Designer Awards held at the Town Hall in Dunedin this month saw a stand-out Italian emerging designer collection take out the top prize.

Complete with innovative technology, expert tailoring and construction and an indescribable ‘x-factor’, Italian based Mahshid Mahdian’s collection ‘Shadow’ was inspired by the beauty in the shadows and reflections of Burano Island in Venice.

Mahdian, a fashion design student from the Brera Academy in Milan, was born in Tehran, and influenced by her friend, former judge and Mittelmoda representative Stefano Sopelza, to enter the awards. Her collection impressed the judging panel with its bold geometrical shapes, diverse cuts and innovative technologies.

“While overall, the standard of finalists were amazing, the winners stood out because their unique character and personality as a designer came through in their garments,” said iD judge and WORLD creative director Francis Hooper ONZM. “Mahshid captured a moment in a heartbeat. When you looked at her collection you knew she had it just right. It delivered on that inexplicable x-factor.”

Hosted by Carol Hirschfeld, the 1350 strong audience enjoyed 26 international collections from emerging designers including designers from Europe, China and India.

Anna-Marie Gruber

Lucilla Gray

The 2014 winners are:

• iD Dunedin Fashion Inc. 1st place ($10,000): Mahshid Mahdian, 36, Brera Academy, Italy.

• Caffe L’affare 2nd place ($4000): Alanna Barca, 22, Royal Melbourne Institute of Technology, Australia.

• Dunedin International Airport 3rd place ($2000): Chin Hau Tay, 22, Royal Melbourne Institute of Technology, Australia.

• The Fabric Store Award for Excellence in Design worth $3000 (includes $2000 fabric voucher): Anna-Marie Gruber, 22, University of Technology Sydney, Australia.

• New Zealand Light Leathers prize worth $2000 (includes $1000 worth of fabric): Lucilla Gray, 22, Massey University, New Zealand.

• Dunedin’s Golden Centre Mall Most Commercial Collection prize ($1000): Mook Attakanwong, 22, University of Technology Sydney, Australia.

The judging panel awarded 27-year-old Vaibhav Singh from the National Institute of Fashion Technology, India an opportunity of an internship with Martin Grant in Paris, in special recognition of his collection and potential. “Judging such a diverse range of collections was an incredibly stimulating and rewarding experience. We saw so much talent in many of the finalists, but for me, Vaibhav Singh really stood out for his craftsmanship and potential as a designer. I hope he is able to take up the offer of an internship in Paris,” said guest judge Martin Grant.

For more photos visit our website www.apparelmagazine.co.nz

Mook Attakanwong

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Fashion Week Report

iD

Fashion Week 15th Anniversary

Celebrating 15 years, iD Dunedin Fashion Week delivered standout shows that included an inspired collection from international guest, Paris-based Australian designer Martin Grant, alongside a new couture collection from New Zealand brand WORLD and stunning winter collections from popular local favourites, NOM*d, Carlson, Mild-Red, Tamsin Cooper, Charmaine Reveley, Company of Strangers, Storm and DADA Vintage.

The annual iD fashion shows were the culmination of a week-long celebration of fashion events in the city and were hosted by TV3’s Mike McRoberts and Paula Penfold. The shows followed the iD International Emerging Designer Awards – where new talent from around the world vied for top prizes.

Show highlights also included capsule collections from DEVáL and newcomers Clothes I’ve Made, Highnoontea, Wilson Trollope and eco fashion label Senorita AweSUMO. Helping to launch Tamsin Cooper’s new range of men’s jackets, an incredible choreographed contemporary dance by the Royal New Zealand Ballet’s Loughlan Prior with other dancers Mac Hopper and William Fitzgerald took to the stage.

Players from the Otago Rugby Football Union were also included in the dance, as well as being used as t-shirt models for the show. Other highlights of the week included Tanya Carlson’s ‘Not all White’ wedding dress exhibition, with Michael Parekowhai, and the Darnell Show at Dunedin’s Golden Centre Mall on Wednesday night.

“We’re proud of what we have achieved – taking a one-off fashion show and growing it into a week of superb fashion events for the city that attracts crowds from around the country. This year, we’ve focused on further growing the international part of the event, and are looking towards future international collaborations, including developing our relationship with Shanghai, which makes iD even more global in its outlook,” iD committee chair, Susie Staley discussed. iD’s exclusive model agency Ali Mcd provided the other models for the shows alongside 10 international models from the University of Shanghai Engineering Science, who were part of the 60 models selected for iD Dunedin Fashion Shows and the iD International Emerging Designer Awards for a second year.

For more photos visit our website www.apparelmagazine.co.nz

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26 I April 2014

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Noa Noa

FalvĂŠ

Miss Selfridge

Duncan McLean

Robyn Matheson

Nineteen//46

Goodness Boutique

Annah Stretton

Marco Boutique

Helen Forster

Storm

Behind the business

WFW 2014

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Behind the business

Sable and Minx love hotel

philippa&alice

Rooney Clothing

Highnoontea

WORLD

Carlson

The Carpenter’s Daughter

Sabatini

Third time is a charm for Wellington Fashion Week as the successful event for 2014 wrapped up in the fashionable capital. The team is ecstatic with this year’s event and five sell-out shows with not just locals supporting the week.

WFW saw over 6,000 attendees from both consumer and industry sectors including international ragtraders.

A total of 59 designers showed during the fashion packed week from around New Zealand. moochi opened the week launching its new Winter 2014 collection, mixing soft, feminine silhouettes with architectural statement pieces and a sophisticated colour story in an elegant capsule collection for the season.

Group shows were a stand out for the week, with each show featuring designers and retailers from around the country coming together for a fashion packed evening. Mad hatters met punk rockers in the first group show which included a selection from Trelise Cooper and Annah Stretton.

Class and sophistication of up-and-coming label Falvé was on display with detail in their designs evident even from afar. Cuffs in contrasting fabrics and tailored trousers and shorts finished with a floral binding. Luxury sleep and lounge wear brand For Every Minute brought an air of elegance to the show with French boudoir styled garments in free flowing silks and garments from their new Merino line.

International brand Maison Scotch showed a smart casual collection with a mix of pastels and earthy tones and on-trend patterns. The diffusion line was launched shortly after the success of the company’s Scotch & Soda ‘Scotch Shrunk’ childrenswear line, entering the market with the Spring/Summer collection in 2010 and already accounting for a large part of the company’s continuous growth. Despite being around since the 80’s the Amsterdam based company was re-launched in 2002 with new aesthetics and brand strategies.

A Russian-influenced collection from Robyn Mathieson rocked the runway for Winter 14 range. Mustards and royal blues were features of the flawlessytailored NoaNoa collection and the turtle-neck may see a resurgence thanks to the new designs from knitwear brand nineteen//46. Highnoontea delivered another spectacular collection to the audience full of wearable dresses with fitting and soft flowing fabrics.

The final group showcase of Wellington Fashion Week 2014 provided the audience with a highlight of New Zealand design at its best, which included rising 17-year-old star Blair Rooney and his eponymous label. Top swimwear label Surface too Deep also featured with a collection that consisted of luscious colours and impeccable detail.

Menswear brand Duncan Mclean showcased an impressively masculine men’s range consisting of denim and checkered print, a brand that started 10 years ago with a collection of printed t-shirts has grown into a range with a distinct New Zealand style.

A blue velvet floral print was a feature of the philippa&alice collection, a new brand that is the brainchild of Wellington designers Philippa Lake and Alice Howard. The pair studied at Massey University where their love for fashion and design culture developed.

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Call the team at Ph: (09) 369 9249 or email helenh@hsr.co.nz 21D PORANA RD, WAIRAU VALLEY

•P 09 8370290 •F 09 8352908 •M 021 276 8402 Call th E lincolntailors@vodafone.co.nz Ph: (09) 369 9249 or email helenh@ 30 Unit 9 Moselle Ave Henderson 0610, Auckland 21D PORANA RD, WAIRA

The Shopfitting Specialists New Zealand’s Largest Range • Garment racks, Hangers, Size dividers • Gridmesh, Basket units, Custom units • Wall systems, Slatpanel & accessories For hire: Garment racks and folding tables.

Complete Sampling Service Patternmaking (computerised & manual) Computerised Digitising & Grading (Card or paper patterns) Computerised Marker Making (Compatible with Pad, Gerber Accumark and Lectra) Sample cutting with Fabric Estimates Sample Making Production Runs Production Cutting

VISIT

OUR

WEBSITE

7 Moa Street, Otahuhu, Auckland 1640 Ph: 0800 38 0800 Email: info@displays.co.nz

www.displays.co.nz

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Call the team at Ph: (09) 369 9249 or email helenh@hsr.co.nz 21D PORANA RD, WAIRAU VALLEY 17/04/14 3:56 PM

Classifieds

naJie clothing company 30 Years Manufacturing in new Zealand We cover all aspects of manufacturing the finest quality Woven garments.

FRINGE MAKER & BRAID MANUFACTURER NEW ZEALAND

New Zealands only Fringe and Braid manufacturer. Fringe and Braid for all occasions, eg. lampshades, mats, cushions, curtains, furniture trim, banners, umbrellas, bridal cars, limousines, clothing, costumes, show ribbons, arts and crafts.

CONTACT THE FRINGEMAKER

Phone: +64 (0)9 299 9141 Mob: +64 (0)21 063 0903 Fax: +64 (0)9 296 6339 3/11 Walters Road, Takanini, Auckland 2244, New Zealand Email: fringemaker@gmail.com or visit www.fringemaker.co.nz

• pattern development • Digitising/grading (p.a.D) • lay planning/marker making

• cutting fabric/fusing supply • highest quality manufacturing • pressing and finishing

Quality comes from understanding what high standards are and a strong desire to achieve these on a continuing basis.

Call us now to see how we can help with your manufacturing requirements.

ph: 07 8475990 or email: richie@najie.co.nz

More than just bias binding www.generalproducts.co.nz Contact Philip Tanner philip@generalproducts.co.nz or 09 3735762

Superior Results in half the time Guaranteed!

Garment Pressing, Tunnel Finishing, Pant and Dress Forming, Hang/Tag/Bag, Pick & Pack, Logistics

New Zealand Sales & Demonstrations

0508 Agency 0508 243629 www.bma.co.nz

Contract Press & Die Cutting • Fabric Sample Books • Fusing for Cuffs and Collars • Contract Press Cutting – leather, satin, silk, mylar, plastic, vinyl, card, fusable fabrics, polypropylene, cotton, polyester, inter lining, fire retarded, wool felt, synthetic felt, Kevlar, synthetic fur PLUS more.

• Free test cutting and advice.

www.cccutting.co.nz Ph: 09 629 1144

“Supplying you thread since 1988” Terry Apparel Ltd carries a full range of threads and needles for all sewing applications, this being both industrial and domestic.

Our portfolio of threads, needles and accessories is always growing to meet the day to day requirements of today’s industry.

Private Bag 14935, Panmure, Auckland 1741 24-M Allright Place, Mt Wellington, Auckland, New Zealand Ph (09) 527-7166, Fax (09) 527-7102, email apparel@terrys.co.nz or visit www.terryapparel.co.nz

apparelmagazine.co.nz

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Sign up now

to the Apparel Buyers Lounge to view next season’s collections for your store.

Visit www.apparelbuyerslounge.com or call 09 304 0142 ext 702

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