R.M. WILLIAMS ANNOUNCES A

New Brand Strategy

R.M. Williams has released a new brand strategy to enhance its products’ quality, durability, and sustainability. Investing in the future of sustainability, R.M. Williams’ new long-term strategy, ‘Crafted for Life,’ will focus on ethical and local manufacturing.

Nicola Forrest AO, R.M. Williams Owner and Director, said that the inspiration for this commitment came from R.M. William himself. When the brand was founded 90 years ago, he vowed to make boots that would last longer.

READ THE FULL STORY ONLINE

ASICS AND P.E NATION LAUNCH FOOTWEAR COLLABORATION

After a successful footwear collaboration earlier this year, sports performance brand ASICS, and Australian label, P.E nation, have dropped another innovative footwear collection.

The retro-inspired collection is an ode to ASICS' sports heritage, incorporating P.E Nation's trademark bold colourways and prints on the iconic ASICS Sportstyle GELQUANTUM 180 VII sneaker, giving the shoe a street-style feel.

It is available in either the Pink Glo/Black or Ivory/Black colourway.

READ THE FULL STORY ONLINE