Beverage Report | 2017

$

2017 www.supermarketnews.co.nz

www.restaurantandcafe.co.nz

www.hotelmagazine.co.nz

16.95

The milk on everyone’s lips.

The milk you use in your coffee is just as important as the beans.

That’s why we’ve created a soy milk made by baristas, for baristas.

Specially developed to complement coffee, it’s the best Soy and Almond milk brand in New Zealand.

To try it at your café simply call 0800 730 732.

QUENCHING CONSUMERS THIRST

IN ASSOCIATION WITH

The Beverage Report is available through subscription to SupermarketNews, Restaurant &CafĂŠ and HOTEL magazines. Additional copies are also available. For more information, contact beverage@reviewmags.com.

Our thanks to all contributing writers for sharing your thoughts on the status, trends and innovations in the Beverage Market.

Additional information and detailed graphs available online at www.supermarketnews.co.nz www.restaurantandcafe.co.nz www.hotelmagazine.co.nz

Over the past few years the beverage industry has been rapidly developing in response to the changing demographics and purchasing behaviours of consumers. There has been a boom in the craft sector in particular, craft beer.

Consumers are wanting more creative and unique flavour offerings than ever before. Alongside this, the market is seeing a huge increase in the functional beverages with the growth in kombucha, plant-based alternatives, and vitamin waters, as consumers are increasingly looking to beverages to play a larger role in diet and health.

Process has become primary as consumers are seeking how a beverage is made, making it just as important as what is in it.

Across four overseas markets, cold brew, infusions and raw beverages are top trending searches, all of which are process-based drinks.

Flavour profiles are changing with flavours tipping towards the more earthy and natural side with plant-based drinks and ingredients bringing new flavour notes. Flavours like matcha,

CHAIRMAN: Peter Mitchell, peter@reviewmags.com PUBLISHER: Tania Walters, tania@reviewmags.com GENERAL MANAGER: Kieran Mitchell, kieran@reviewmags.com EDITORIAL DIRECTOR: Sarah Mitchell, sarah@reviewmags.com

kombucha, ginger and turmeric are included in this list with 2016 being a breakout year in particular for matcha beverages. Keep an eye on chamomile, turmeric, dandelion and parsley as flavours to watch.

Consumer interest in bulk and filtered water has gained a lot of traction as people try to drink more and more water each day and with this has come the growth in the premiumisation of water.

Elevating water experiences include alkaline and sparkling.

Looking ahead, consumers continue to demand more out of their beverages, whether it be for refreshment, energy, immunity, sleep, or sugar management.

Sarah Mitchell Editorial Director

ADVERTISING SALES: Felicity-Anne Flack, felicity@reviewmags.com Caroline Boe, caroline@reviewmags.com, Ankita Singh, ankita@reviewmags.com SENIOR DESIGNER: Raymund Sarmiento, raymund@reviewmags.com GRAPHIC DESIGNER: Tay James Marriott, tjames@reviewmags.com

Suite 9, Level 3, 20 Augustus Tce, Parnell, Auckland, PO Box 37140 Parnell, Auckland. Tel (09) 3040142 Fax (09) 3772794

ride-Share S A M P L I N G

RIDE-APPS

P R O G R A M M E

RIDE-SHARE VEHICLES

DISTRIBUTION

Engaging, effective and dynamic, sampling with ride-share provides an ideal platform for everything from hyper-local advertising through wrapped vehicles and sampling to all or targeted prospects.

The sampling campaigns can be geared around an event, area or even time of day.

These targeted campaigns are impactful and fun and can be localised within a city or targeted to main centres.

We provide unique exterior vehicle wraps that are supported with interior sampling opportunities, each ride-share vehicle is equipped with cargo room for samples, giveaways and other promotional materials and can carry ambient or chilled product samples.

For more information contact us on +64 9 304 0142 or sampling@reviewmags.com

Review Publishing co ltd

I 1

BEVERAGE BY NUMBERS

Craft beer, functional beverages, vegan milk, cold-brew coffee; there are countless trends coming and going within New Zealand and the world, affecting the beverage market.

40% 2007

Twenty-four percent of Polish adults would rather not eat fruit on its own and instead prefer to consume it in smoothies or other formats.

2017

Low and no calorie drink purchases have increased by two thirds over the last ten years.

25%

Forty percent of Canadian adults who drink coffee or tea and agree that single coffee or tea pods should be compostable or biodegradable.

2017 2016 2015

Lidl’s Solevita Relaxing Juice with Melatonin in Spain is designed for night-time consumption to aid sleep.

The number of food and drink launches worldwide with health benefit claims has increased 25 percent since 2011.

Craft beer volumes grew by 6 percent between 2015 and 2016, with growth expected to stay around the same for 2017.

32%

The Chilean start-up Not Company uses artificial intelligence algorithms to develop plant-based alternatives to animal products such as milk.

2

I

2017 The BEverage Report

100%

OWNED

Thirty-two percent of Kiwis claim to never drink soft drinks.

2017 was a breakout year for matcha, with Google reporting an almost 100 percent increase in searches for the powder from the previous year.

US $67.8 BILLION

Milk is the most frequently purchased beverage from supermarkets, the 43rd most-purchased product overall.

25%

Bottled water sales have increased by 25 percent since 2015.

The Middle East and Africa are a hotbed for low and no alcohol beer launches due to the high Muslim population.

The craft beer sector contributed US$67.8bn to the US economy and created almost 500,000 jobs in 2016.

x3 New Zealand children consume three times less added sugar from soft drinks than US children.

New Zealanders drink twice as much alcohol per week than soft drink.

25% VEGETARIAN

74%

257%

11.5% 7.4% 3.5%

VEGAN There has been a 25 percent increase in vegetarian claims and a 257 percent rise in vegan claims in global food and drink launches.

Water, tea and coffee make up 74 percent of what New Zealanders drink. Milk accounts for 11.5 percent, juice 7.4 percent and soft drinks 3.5 percent.

Review Publishing co ltd

I 3

HOW, WHERE AND WHEN DO BEVERAGE SHOPPERS MAKE THEIR PURCHASE DECISION? “Cast your mind back to the last time you went to the supermarket. Chances are it was your main shop, and you made a list of all things you needed, right the way down to the brands of things you want to buy. Anchor Milk? Check. Kleenex toilet tissue? Check. Verkerk’s salami? Check.

Andrew Arnold, Insights Director, Shopper Tracker andrew.arnold@ shoppertracker.co.nz www.shoppertracker.co.nz

Or maybe you didn’t. Maybe you just turned up with a rough idea of what you wanted to buy, maybe a couple of things written down but mostly you bought things on feel. Maybe the brands mattered, maybe they didn’t. Some things just looked interesting, so into the trolley they went.

Or maybe it wasn’t your main shop, it was a top up. Maybe it was a lunch mission. Maybe you got asked to pick up a few things on the way home.

The point here is – every shopping trip is potentially different. The old saying is that you can’t be all things to all people, but you also can’t try to fit a square peg into a round hole. The best retailers are the ones that acknowledge that they need to cater for a variety of shopping missions in their offer, and do their best to bring this to life in store. Let’s look at one category a bit more closely to illustrate this point.

BEVERAGES Beverages has several key categories – Carbonated Soft Drinks, Energy Drinks, Juices, Water etc.

– which on the surface may all appear broadly similar (well, they are all liquids of some sort, right?) but are actually perceived by shoppers

in completely different ways and play different roles for the retailer. Some are traffic drivers which when promoted pre-store in an effective manner (e.g. mailers), could potentially make a shopper choose one store over another. Others are basket builders – make the shopper fall over it in store, and hey presto, you just earned yourself an incremental sale. But just as easily the reverse could be true. Mailers might be ineffective in that category. Displays might do nothing to drive incremental sales, it might be all about depth of range or price reassurance. Here are three key themes to think about when figuring out if your beverages portfolio is meeting the needs of the majority of your shoppers.

BRAND IS KING In some highly commoditised categories, the shopper doesn’t really notice what brand they buy or even really care a great deal. In beverages however, some categories have extremely high brand loyalty. At Shopper Tracker, our research has indicated that three of the top five categories in Grocery where brand is the primary source of planned purchasing are beverages – Energy Drinks (#1), Carbonated Soft Drinks (#3) and Sports Drinks (#4). What this means is that brand not only matters in these categories, it is KING. If you don’t have the major brands available, easy to find and in stock, then they don’t switch – they walk. And every time they do, you lose a brand loyal customer that will probably not come back.

CATER TO THE SWITCHERS But what about the categories where brands are substitutable? In these cases, it’s not brands which rule but depth of range. Water is a good example of this. On the measure of likelihood of switching between brands if your top choice isn’t available, Water ranks as the 17th highest category. This puts it on the same level as categories like Toilet Tissue and Canned Fruit.

Since brands don’t matter as much here, you need to make sure you have a broad enough range of brands, pack sizes and formats to ensure the customer has sufficient choice to make a satisfactory purchase.

MAKE THEM FALL OVER IT We all know the old concept of “stack it high, watch it fly”. While this is in many respects a thing of the past, there still is not a lot of awareness in the channel about what types of products will actually generate unplanned purchases. An unplanned purchase is by its very definition incremental – but what if that display you put up merely captures the shopper that was going to buy it anyway, and now just probably bought it at a discount? Beverages has been a typical area where promotions that drive big volumes will get displayed off location, but are the right categories getting that space for incremental purchasing? In our research, we ask the question of unplanned shoppers if they purchased the category because they saw a display. And while categories you would expect like Boxed Chocolate top the list in this metric, Beverage categories also appear, but maybe not the ones you might think. The top Beverage category bought incrementally off a display is in fact Sports Drinks (#10), closely followed

by Energy Drinks (#11) and Fruit Juice (#17).

Carbonated Soft Drinks? That’s down at #40, at the same sort of level as Toothpaste. Putting a fizzy drink display in store has just about as much of a chance as tempting an unplanned shopper as a tube of toothpaste does.

SO WHAT DOES THIS MEAN? To successfully sell product you need to understand what the shopper wants, but also what drives their behaviour. What on the surface may seem like a simple category to provide to the shopper, like Beverages, may in fact be a complex beast requiring differing strategies. At Shopper Tracker, we can help you figure out how to craft the best possible strategy to drive growth for your products.

Shopper Tracker measures what shoppers think, want and do. We benchmark the position of categories by country, channel, retailer, against other categories down to brand level to improve promotional efficiency, build persuasive proposals and inform credible joint plans for growth.”

4

I

2017 The BEverage Report

100%

OWNED

BEVERAGES THAT DELIVER Craig Armstrong Director - Customers, New Zealand Trade & Enterprise

“For some time now, commentators have referred to the NZ beverages industry as Marlborough Sauvignon Blanc. And while the NZ wine industry is still showing fantastic growth and competitiveness, this year the stories have been about other beverage categories – water, beer, cider and spirits.

There is a potential amongst the many brands, that gives us hope that F&B is not just a ‘F’ (the NZ Food Awards had a large contingent of beverage entries this year) and I believe we are well placed to grow internationally.

Close to 200 beverage businesses are working closely with NZTE. Many of these products are served in the hippest locations and most passionately discussed in social network forums. Brands such as East Imperial, Manukee, 1 Above and Rogue Society have spent time validating and understanding buyer emotions and needs, are seeking premium and/or unique (hop, fruit, ingredient and flavour, water) NZ-associated positions, and are backed by unique stories.

The interest in the story behind the brand (for example, Taha Beverages and Yealands), of why and how product has been produced needs to be told in communications, pictures, labels, and name itself. This fits perfectly into the social media age, in which the power of images is brought to our attention on a daily basis. In general, social media tools such as Facebook, apps and key opinion leader (KOL) blogs are increasingly important in marketing and are where consumers first look for information, tasting notes, recommendations, and ranking lists.

Beverages are a huge global market (Coriolis reported 4.4 trillion litres consumed, 40

percent of those litres are purchased) spread across a wide range of products. In terms of final litres consumed, the key products are packaged water, tea, beer and carbonated soft drinks.

The Healthy Marketing Team’s Per Sundelin wrote recently that “the world of beverages is transforming in a pace not seen since the Carbonated Soft Drink (CSD) Brands conquered the way consumers across the globe refreshed and rehydrated…a new reality affects all core beverage categories (and) this generates new demands on the branded companies to adapt and develop their competencies…”. Per’s colleague Peter Wennström was a keynote speaker at the High Value Nutrition Conference in Auckland.

What consumers want from a drink is a reflection of the mega trends affecting our world today, and manufacturers of beverages (including liquid foods) are responding to them. At one time, all we wanted from a drink was that it should taste good and quench thirst.

Nowadays it also has to deliver health benefits, make us more efficient at work or better at sport, or offer some kind of feelgood factor. They should also be sustainably produced and exotic, and still taste homemade.

Processing, packaging and machinery investments are as critical as recipe/food technology. Classic (such as lactic acid fermentation) and advanced food-preservation processes (such as aseptic and high- and ultra-high-pressure) are paving the way for new beverage concepts, some using Industry 4.0 principles to assist the manufacture of products that are tailored precisely to channel and customers own requirements.

Whilst a smaller supplier, NZ is important,

growing, and gaining share internationally; and outperforming on value (average price received) relative to almost all competitors.

Good leverage of existing strengths, unique and authentic positions, and a strong overall beverages platform is meeting market expectations for innovation and quality, and resulting in double-digit export value growth in many categories. We have global interest, access to new technologies and ingredients, the relevant skills and market access.

And for established brands and categories, NZ science expertise is emerging to have a seat at our tables, to assist the understanding and communication of the benefits of ingredient performance/efficacy to consumers, and the importance of ingredients to business partners.

I think a true inventive spirit has broken out in the industry – spirits, wine, beer, teas, juices, coffee, sports drinks, designer milk, symbiotic beverages, superfoods (beverages) – which is attracting the interest of NAM (US$25.5b import value) and E/SE Asia including China (US$20.5b import value) buyers, and which are markets that stand out as high value destinations.

These are markets where consumers are paying more attention to what is in their food and drink, and where food and beverage choices are lifestyle choices. Shoppers want the food industry and retailers to deliver products and services that correspond to their individual needs and values, and which contribute to a sustainable and healthy diet.

If you need advice on your readiness, or want greater market or behavioural insights to drive your strategy, planning and execution, call us at NZTE (0800 555 888 or see www.nzte.govt.nz/contact).”

Review Publishing co ltd

I 5

CHANGING PREFERENCES Katherine Rich, Chief Executive, NZ Food and Grocery Council

“If there’s one trend that has stood out in New Zealand’s beverage sector over the past few years it’s been the movement of consumers away from sugary drinks.

As people’s awareness of and concerns around obesity have grown so has the demand for other options on the beverage (and food) front. I’m not able to quote figures due to commercial sensitivities, but sales figures from the major beverage manufacturers continue to show that consumers are changing their preferences as the anti-obesity message sets in. For manufacturers, it’s been a matter of recognising and then staying ahead of the trends, or being left behind.

Of course, they can’t simply dial up

another option and bung it on the shelves. Staying ahead requires painstaking research and clever innovation and lots of time to ensure the options put in front of consumers are ones they will happily buy. It’s a complex business, especially when there’s a risk of change to taste or texture.

Thanks to that innovation there are now more zero, lite, and lo-cal options available in our drinks fridges and beverage aisles than there have ever been. As sales of sugary drinks are dropping there’s an ongoing corresponding increase in the other options.

But like the old saying ‘you can lead a horse to water but you can’t make it drink’, in the end consumers will buy what they want, no matter how many variants you put in front of them. That’s why nutrition education and better levels of food literacy are so important if we want sustained change.

Similarly, if the retailers don’t stock new low or zero sugar beverages then it’s difficult to reach consumers and there’s not much a manufacturer can do about it. In that regard, it was a surprise to read that Woolworths in Australia had decided to not put Coke’s new

No Sugar variant on its shelves.

No Sugar is one of the most significant beverage developments this decade and offers a near-identical full Coke taste, so why you wouldn’t take advantage of all the hype that surrounded its launch, I’m not sure.

It’s not just a move to low or zero sugar or water. Fruit juices, flavoured milk, beers and ciders have also been subject to reformulation and are becoming more popular as manufacturers take account of changing consumer tastes and preferences. Perhaps that horse won’t need so much persuading soon.”

LET’S PUT LITTER IN ITS PLACE Glass Packaging Forum donna@packagingforum.org.nz

It’s time to work with other brands, councils and communities. The Packaging Forum and Love NZ are partnering with Be A Tidy Kiwi to bring two iconic brands together in the first national and community awareness programme about litter since the 1980s.

6

I

2017 The BEverage Report

100%

OWNED

We are launching the biggest and best litter and recycling campaign in 20 years. We want to build a movement, a big bang, be disruptive, be daring, be different, be so loud that people simply can’t ignore it. It’s about changing our streets back to how they used to be… Because it’s just how we do things around here.

Beverage containers including plastic and glass bottles, cans, disposable cups and other packaging such as carry boxes, seals, tops and six pack rings make up 19 percent of total litter (source: Waste Not Consulting national litter survey, 2015). Forty percent of the top 50 litter brands are drinks related. If your brand is one of the litter brands on our streets it gets noticed for all the wrong reasons.

We are investing in the ‘binfrastructure’ to allow people to put your packaging in the right bin and the programmes to change behaviour.

These bins are smart – they tell the collector when they need emptying.

We’d like you to be part of the movement and support this campaign through your own media

and marketing, location of bins and even telling your customers where their nearest bin is. Just one thing — you need to be a member of the public place recycling scheme.

The packaging forum brings together over 200 companies which belong to one or more of our voluntary product stewardship schemes. Each scheme is independently managed and is funded by levies. We invest over $1 million annually in projects to increase recycling and reduce litter in communities around the country.

We’re growing at a rate of around 2-3 new members every month because brands want to be part of stewardship programmes that deliver results and are prepared to pay for them. Join us to be part of the solution.

For more information go to: visit www.recycling.kiwi.nz or contact donna@packagingforum.org.nz

BEVERAGE CATEGORY DRIVERS “Health and wellness continues to be a driving factor in the beverage category. New Zealanders want less sugar and the choice of healthy alternatives.

They also want more information about what they’re drinking, whether that’s where it’s from, if it is ethically sourced or if it is more environmentally sustainable with less packaging.

The great news on the health front is that water is still hugely popular, with double digit growth in bulk and multipacks of water.

Health-focused drinks such as smoothies and chilled juices have also increased significantly as more Kiwis continue to choose convenience over making their own at home.

Trends such as superfoods and probiotics are also appearing in the beverage category; kombucha is one of the fastest growing products contributing two per cent of sales within the chilled juices and drinks category.

Coconut water also remains popular but this year’s latest trend is watermelon water!

However Kiwis still love their hot drinks and whilst traditional black tea continues to decline, fruit, herbal and specialty teas are on the increase.

Coffee is growing, particularly those customers wanting to recreate their favourite flat white at home. Coffee pods are still popular but we’ve definitely seen a drive for ethically sourced coffee and environmentally friendly packaging.

For alcoholic beverages, craft beer continues to lead the way as more and more Kiwis continue to discover these new beers.

Interestingly we’re starting to see speciality beers increase in apopularity for gifts such as Christmas and Father’s Day too.

As we head into the warmer months, we’re expecting another good year for Rosé winelovers; last summer we sold 70 percent more Rosé than the previous year, and considering the weather wasn’t the best across most of the country, this growth was exceptional.

However what’s particularly interesting is that even in the winter months, when we’d typically see people turn to the big, bold reds, we’re still seeing sales of Rosé up 40 percent on this time last year, proving it really is a yearround popular choice.

Many traditional Sauvignon Blanc drinkers are moving over to Rosé. Other trends in this space is the growth of Champagne and Prosecco for special occasions and gifting.”

Steve Mills, Merchandise Manager, Countdown

KOMBUCHA MAKES ITS MARK

Forget the fads, kombucha is here to stay. While falling soft drink sales have been making headlines, this healthy alternative has quietly yet quickly been gaining increasing shelf space.

For the uninitiated, kombucha (pronounced kom-BOO-cha) is a fermented drink made from sweet tea, wild bacteria and healthy yeasts. The result is a sparkling drink full of live cultures and organic acids that are good for gut health and overall wellbeing.

For a taste on where the local market is headed, look to the US, where kombucha is the fastest growing market in the functional beverages category, expected to soon be worth US $1 billion.

Closer to home, Kiwis are already switching onto the trend along with our Aussie neighbours. Remedy Kombucha launched in New Zealand earlier this year after building a cult following and achieving rapid growth in Australia over the last five years.

Emmet Condon, co-founder of Remedy, believes the growth is driven by two factors.

“Firstly, people are waking up to the harmful effects of too much sugar.

Kombucha is a great all-natural, lowsugar alternative. However, not all kombuchas are created equal when it comes to sugar. We are the only brand to have an official tick of approval from the experts at I Quit Sugar,” said Condon.

Condon believes the second driver is gut health awareness.

“Every day, new research emerges on the role of the gut in our overall health and wellbeing. Our kombucha is chock-full of live cultures to increase

gut flora and fight off the bad bugs and it’s also packed with organic acids which are proven to improve digestion and boost your immune system.”

Above all, taste is also a major factor. Health benefits draw consumers in, but it’s the taste, depth of flavour and refreshing nature of kombucha that keep them coming back.

Review Publishing co ltd

I 7

Juices &Syrups FRESH, AMBIENT AND CARBONATED

NOW THAT’S ALMIGHTY

Almighty is a certified organic juice company with a difference. As well as making some seriously tasty juice, the company believes in giving back—to the Earth and its local communities. For every bottle of Almighty juice sold, it donates three cents towards growing veggie gardens in schools. These veggie patches help teach kids the skills to grow and cook their delicious, healthy food. School gardens also help to foster kids’ pride in their schools, their communities and themselves. Shake well. Do good.

If you are interested in sampling or stocking Almighty, please email sales@drinkalmighty.com.

For anything else, get in touch at hello@drinkalmighty.com

THE GOODNESS OF FRESH FRUIT Mill Orchard Organic Juice, Crushed Apple and Black Currant is New Zealand Biogro certified and is 100 percent NZ-grown. This juice is directly sourced from the familyowned orchards in the Loburn, North Canterbury district. The juices have no added sugar, no added preservatives, no added colours, flavours or concentrates.

The tiny nutritious fruit particles in the mix are left in when made.

This way all the goodness of fresh fruit is found in the beverage. Mill Orchard is dedicated to producing high-quality 100 percent natural juice made for New Zealanders

by New Zealanders.

For more information contact mark@aquaceuticals.co.nz or call 027 646 9460.

HEALTHIER SODA – NEW SUB CATEGORY

Soda Press Co. is an inspiring and well awarded 100 percent NZ owned operation with production in Christchurch and is now expanding overseas. As a brand-owner operator Cameron Romeril seeks to disrupt the cordial/syrup/soda market, moving it out of the dark ages into a multi-purpose and fun enabler that appeals to a wide consumer base. Soda Press products are a premium, authentically made organic syrups that are healthier than traditional sodas and cordials. “Most of our customers are not current cordial or soda drinkers. They’re nutritionally more aware consumers that left that category a long time ago for obvious reasons” After intense trials Soda Press Co mastered a bespoke steeping process that also applied healthier, innovative, and the most premium ingredients to elevate flavour and combat sugar levels without using the likes of stevia and nasty sugar substitutes allowing the an average of 50 percent less sugar than the leading syrup and soda brands. Soda Press is ideal in making sodastream sodas, mixers, cocktails, mocktails, slushies, popsicles and more.

For more information visit www.sodapressco.co.nz or call (03) 2653 444.

DELICIOUS TASTE UNLEASHED

The Canterbury plains are the perfect place for the peculiar looking quince to grow.

Usually confined to the cheese board, quince’s delicious taste is finally being unleashed on the drinking public of New Zealand. The combination with lime has come from a Persian recipe book and truly has a ‘nectar of the gods’ flavour.

For your free sample email Mark at mark@arohadrinks.com.

A FLAVOUR THAT BURSTS

The Flavour Burst team has created a range of make-it-yourself mixes that are low in sugar, but full of flavour and affordable. With the Gourmet range including flavours like Banoffee Pie, Salted Caramel and Chocolate Macadamia, they are a great treat for the whole family. The gourmet range is available in 2L and 500ml foodservice options. Don’t miss out on the fun non-alcoholic Mocktail range also with the huge array of food essences and colours. Flavour Burst’s newest development the all-time Classic range is a bargain at $7.50 for 2L, with flavours that include vanilla, strawberry, lime, chocolate, caramel and banana.

For more information contact flavourburst@xtra.co.nz, call 09 837 3311 or visit www.flavourburst.co.nz.

8

I

2017 The BEverage Report

100%

OWNED

MAKES THE ORDINARY EXTRAORDINARY

Since 1874 Bickford’s have produced premium quality cordials aimed at adults who appreciate quality and choice. Bickford’s premium cordial are faithful to traditional recipes that demand only the finest quality ingredients. Our cordials are known as a refreshing, thirst quenching collection of traditional and contemporary flavours and are at their best when diluted to taste with chilled soda or still water.

The new Light range is naturally sweetened with a blend of stevia and sugar and contains up to 74 percent less sugar than their equivalent Bickford’s regular versions.

For more information contact Paul Elsom at Stellare ph: 021 198 4998 or paul@stellare.co.nz

BICKFORD’S ICED COFFEE SYRUP

Bickford’s has been producing award winning Iced Coffee Syrup since 1920.

Bickford’s Iced Coffee Syrup is a highly concentrated syrup of coffee and chicory essence. Created using the highest quality freshly roasted coffee beans and flavour enhancing chicory, it delivers a truly authentic and traditional iced coffee flavour. It can be mixed with milk for a full flavoured iced coffee drink, or try it poured over ice-cream for a truly luxurious adult dessert.

For more information contact Paul Elsom at Stellare ph: 021 198 4998 or paul@stellare.co.nz

TURMERIC, SPICE AND ALL THINGS NICE

Alchemy’s Golden Turmeric Elixir is a concentrated syrup with turmeric and other spice extracts, for use in hot and cold drinks. The golden yellow hue is so vibrant that you almost can’t believe it is natural. The colour comes from natural curcumin, the bioactive ingredient in turmeric. A blend of turmeric, ginger, black pepper, cinnamon, and organic vanilla.

Caffeine free, gluten & dairy free, with no artificial colours or flavours. Each serving is equal to one teaspoon of pure turmeric.

Available from Topline Marketing. Contact your Topline Representative to order or call 09 419 4061.

NOSTALGIC TEMPTATION

Introducing new Hansells All Natural Fruit Syrups, a sophisticated range with a slight twist to traditional flavours, just in time for summer. Hansells is a respected and nostalgic brand that has been working with flavour since its inception in 1934. “We have also had a strong beverage offering since the Seventies and are delighted to bring you our new take on cordial.” Available in four tempting flavours – ‘Mandarin, Lime and Bitters’, ‘Lemon, Raspberry and Elderberry’, ‘Blackcurrant, Cranberry with a Hint of Basil’ and ‘Old Fashioned Lemonade with Key Lime’.

For more information visit www.hansellsallnatural.com and #MAKEITYOURWAY

BICKFORD’S PREMIUM JUICES

The Bickford’s Juice range is a range of quality products based on the increasingly popular super fruits known for their high antioxidant content and health benefits and which often contain a variety of vitamins, fibre and sometimes minerals. The Premium Juices contain no artificial colours, flavours or sweeteners to deliver delicious flavour with natural goodness. Available in 1lt PET the range includes Pomegranate, Prune, Light Prune & Cloudy Pear.

For more information contact Paul Elsom at Stellare ph: 021 198 4998 or paul@stellare.co.nz Review Publishing co ltd

I 9

C arbonated

FULL OF FLAVOUR

ORIGINAL, CRAFT AND SUGAR-FREE

Continuing the feel-good legacy Deep Spring has fostered over the past 35 years, Deep Spring Light is a brand-new member of the family. Like all of Deep Spring, it’s made with New Zealand sparkling spring water, infused with a tasty blend of juice, natural flavours, natural colours. Deep Spring’s Light difference – it’s low in sugar, sweetened with natural no-sugar stevia – great taste with less than a teaspoon of sugar per 500mL bottle. It’s low in what you don’t want and full of the flavour that you do. Available in a 500mL PET, two delicious flavours: Raspberry and Orange & Mango.

See your CC Amatil Sales Representative or visit www.mycca.co.nz or call 0800262226

CLEAN, PREMIUM, CRAFTED SODA

The new drink of Summer! Kiwis want cleaner soft drink choices, and Höpt offers just that. Höpt blends intriguing natural flavours with hop extracts and less than half the sugar of leading regular soft drinks to create a delicious, clean soda for those aspiring to a cleaner lifestyle. Served in top NZ cafe’s, restaurants and bars and the first pick when looking for a premium, better-for-you, crafted soda. Five unique flavours are available: Watermelon+Mint, Elderberry, Pear+Basil, Salted Lychee and Apple+Cinnamon.

For more information contact enquiriesnz@lionco.com or call 0800 835 554.

SURVIVED THE TEST OF TIME

About to enter its 100th summer of delighting and refreshing thirsty Kiwis, Foxton Fizz has become an icon that has survived the test of time. The flagship flavour of Creaming Soda sits along the other summer staples of Raspberry, Lime, Kola and Lemonade. A welcome and quenching drink for a hot summers day means Foxton Fizz will fly off the shelves and be part of the Kiwi summer experience this year, as it has been since 1918!

For more information visit www.foxtonfizz.com.

CHANGING THE WORLD

Karma Cola wants to change the world, one soft drink at a time.

Karma is the ethos behind their drinks, and they believe it’s possible to create fizzy that not only tastes great but does good in the world. Every bottle of Karma Cola sold gives back to cola farmers in Sierra Leone, helping them become independent and trade their way out of poverty through the Karma Cola Foundation.

Their range of great tasting, organic, Fairtrade soft drinks includes Karma Cola, Gingerella Ginger Ale, Lemmy Lemonade and two new arrivals, Sugar-Free Karma Cola and Summer Orangeade.

For more information visit www.karmacola.co.nz

INGENIOUSLY KIWI SODA

True dat! The same team that changed the craft beer industry have poured the same Kiwi ingenuity and craftsmanship into our non-alcoholic sodas. Forty percent lower in sugar than other leading sodas, Mac’s presents its four new genius flavours: Feijoa, Pear + Elderflower; Mandarin, Lime & Bitters; Ginger Beer and Lemonade & Rhubarb. Stock up for Summer with these bold, bright and better-for-you sodas as they will be rocking the tastebuds of Kiwis! Made

by Kiwis, for Kiwis.

For more information contact enquiriesnz@lionco.com or call 0800 835 554.

10

I

2017 The BEverage Report 100% OWNED

HAWKES BAY’S FINEST GINGER BEER

SIMPLE SOPHISTICATION

Recognising the growing desire for choice and craft, Bickford & Sons Sparkling brings innovation to the growing premium adult soft drinks category by pairing stunning ingredients with an unexpected, but well known flavour twist. Featuring an iconic Swing Top bottle, five percent fruit juice and natural flavours and containing less sugar than mainstream soft drinks, Bickford’s & Sons Sparking is a perfect fit for the growing adult entertaining segment. Available in 700ml bottles there are four unique flavours to choose from – Lemon with a twist of Lemon Myrtle, Pear with a twist of Wild Lime, Red Grape with a twist of Hibiscus, Apple with a twist of Davidson Plum.

For more information contact Paul Elsom at Stellare ph: 021 198 4998 or paul@stellare.co.nz

Hawke’s Bay Brewing Co’s Spiced Ginger Beer is a wonderful combination of ginger, lemon and cinnamon with a hint of chilli. Gently spicy with a long slow burn it is designed for the brunch/ afternoon diner that has a vibrant pick-me-up.

Alongside this is there Old Fashioned Ginger Beer that is a real standout and a favourite allrounder. Made the old-fashioned way – just like Grandma used to make out in the back shed. It is well respected by bar staff as a go-to ginger beer for cocktails.

For more information visit www.hbbc.co.nz or call 06 844 9259.

REFRESHINGLY DIFFERENT

New Zealand’s much-loved icon, Lemon and Paeroa have a brand-new campaign for summer: ‘Refreshingly Different’. It’s about adventuring, feasting, letting your fleece down, bleating your lungs out, being wild, getting lost, chasing birds, hanging with your mate and doing what you want to do… being what you want to be…. and then going home.

L&P embodies this famous New Zealand spirit and enables our curious heroes to escape and live the dream.

See your CC Amatil Sales Representative or visit www.mycca.co.nz or call 0800262226

CONSUMER GO-TO

BICKFORD’S TRADITIONAL SODAS

Created from hand-crafted recipes expertly developed over 70 years ago, Bickford’s Traditional Sodas remain true to the traditional yet nostalgically modern flavours of yesteryear which continue to delight generations of soda lovers everywhere.

Available in four distinctly different flavours to savour in both 275ml singles and 4 x 275ml multipacks - Creamy Soda, Lemon Lime & Bitters, Ginger Ale, Sarsaparilla.

For more information contact Paul Elsom at Stellare ph: 021 198 4998 or paul@stellare.co.nz

Deep Spring Naturals is all natural, lightly sparkling New Zealand spring water balanced with a cheeky touch of crisp fruit juice. At 75 calories per bottle, with no artificial ingredients, it’s a consumer go-to for long lunches, sun soaked BBWs or a refreshing twist to an evening’s mixing and mingling. Available in glass 275mL bottles, Apple Feijoa, Blackcurrant, and Pear Passionfruit.

See your CC Amatil Sales Representative or visit www.mycca.co.nz or call 0800262226

RAISING SPIRITS SINCE 1874

Bickford & Sons Mixers range is designed to stimulate interest in a growing segment, bringing fresh choice and premium values with a focus on flavour. Meeting the evolving and discerning tastes of today’s Mixer consumer using natural ingredients and purified water to deliver superior taste, the brand engages with a quirky approach coupled with a nostalgic twist. Available in 275ml x 4pk – Tonic Water, Ginger Ale, Bitter Lemon & Soda Water.

For more information contact Paul Elsom at Stellare ph: 021 198 4998 or paul@stellare.co.nz Review Publishing co ltd

I 11

Functional WATER, FERMENTED AND SUPERFOOD

K4 KOMBUCHA

RENE’S KOMBUCHA

René’s Kombucha is a live pro-biotic beverage. It is raw, unpasteurised and has a natural fizz from the live cultures contained in every bottle. This functional drink is proudly batchbrewed and hand-crafted in Northland, NZ. Individual care you can feel. Its unique organic tea blend of Tulsi (Holy Basil), Green tea and high quality fruit teas were chosen for their superior flavour and beneficial effects. This creates a deliciously vibrant and unique Kombucha that is, quite possibly, the best-tasting one out there. René’s Kombucha in 330ml and 750ml glass bottles as well as in kegs.

Contact René at: www.reneskombucha.com, rene.archner@protonmail.com or mobile: 0275551622

ORGANIC MECHANIC KOMBUCHA

Organic Mechanic is so much more than a bottle of kombucha. Over the years this company with humble roots as a local farmer’s market stall, has grown into a thriving holistic wellbeing community - leading the charge in what it means to run a conscious business, living a healthy and empowered lifestyle in tune with ourselves, our community and the planet. Each batch brewed has the intention of creating a revolution from the inside out. Visit their flagship store on a Sat/Sun from 8-1pm at the La Cigale French Markets in Parnell for a range of organic smoothies, Acai bowls, and OM Kombucha bottle refills.

For more information contact hello@theorganicmc.co.nz

REMEDY ORGANIC KOMBUCHA

Remedy Kombucha is the real deal! It is naturally fermented and is chock-full of live cultures and organic acids that are good for your gut and your overall wellbeing. Remedy also naturally contains no sugar as it has all been fermented out and it is the only kombucha that has the official tick of approval from ‘I Quit Sugar’ as it contains less than 0.1 grams of sugar. You can also be rest assured that Remedy Kombucha is 100 percent all natural, raw and unpasteurised, certified organic, vegan, gluten free, fructose free, and paleo friendly. Remedy Organic Kombucha is available in Original, Ginger Lemon, Apple Crisp, Raspberry Lemonade and Hibiscus Kiss.

REAL FOODS: For more information email gregs@realfoods.co.nz or call 09 256 4280.

12

I

2017 The BEverage Report 100% OWNED

Craft-brewed from green tea to create a light, refreshing kombucha. Crown sealed in beautiful glass, a treat that is reminiscent of cider. Excellent alternative to alcohol, juice or soft drink. K4 Kombucha is available in three herbal flavours: Rosehip & Hibiscus – a sparkly and sharp little number with bright acidic notes. A favourite with kombucha aficionados and those with a penchant for tart; Apple and Elderflower – a soft and smooth beverage with delicate apple paired with honeylike elderflower and lovely little bubbles that is a crowd pleaser; and Mint & Camomile – a crisp, refreshing beverage that is naturally effervescent with invigorating mint, with a touch of earthy camomile for the seriously cider-esque.

For more information call 027 774 5001 www.k4you.nz

GOOD BUZZ KOMBUCHA

Good Buzz kombucha was born out of a passion for making it at home using a culture passed down through the family starting with Alex’s grandmother from Kaikohe in 1974. It is brewed the traditional way and then bottled - not diluted and with no added sweeteners.

It is certified organic and Fairtrade, raw and unpasteurised teeming with all the naturally occurring beneficial bacteria. The range currently consists of seven flavours in 330ml bottles including Origins, Lemon Ginger, Feijoa (the number one seller), Jasmine, Cold Brew Coffee, and a newly released Raspberry Lemon.

For more information email hello@goodbuzz.nz

WEST’S KOMBUCHA

West’s Kombucha is slightly fizzy fermented tea.

Recently kombucha has become popular as natural, low sugar refreshment with a moorish flavour. After being fermented, kombucha becomes carbonated and contains vinegar, b-vitamins, enzymes, pro-biotics and a high concentration of acid (acetic, gluconic and lactic). This beverage has become very much in demand in the USA in the last five years and consumption is growing strongly in New Zealand. You can tell Wests Kombucha is authentic when you ‘Taste the Tingle’. This is a probiotic, natural living product and will often contain strings of yeast which is another sign of authenticity and goodness.

For more information visit www.wests.co.nz Available for shipping nationwide.

KOMBUCHA KING

Brewing kombucha commercially since 2009, Kombucha King offers a 375ml PET plastic range and a 500ml glass swingtop range. Organic certification ensures their entire process is sustainable and socially conscious. These two Hawke’s Bay families batch brew by hand using a unique fermentation recipe. The living culture develops the carbonation naturally, creating a raw, live, lowsugar ‘food’. Their kombucha is enhanced by extensive study and careful ingredient choice encompassing teas, herbs and juices. Five great flavours are available. They would love to hear from you.

For more information visit www.kombuchaking.co.nz

GET CULTURED! KOMBUCHA

From New Zealand’s largest supplier of natural probiotic cultures, now comes their boutique range of ready-to-drink kombucha in four gorgeous flavours: Berry Fruits, Green Tea & Lime, Peach & Rose, Vanilla Chai. Rich flavours, lightly effervescent, crisp to the palate.

All made from premium ingredients, Get Cultured! Kombucha is glutenfree, vegan, low in sugar, with no nasty additives or preservatives and is not pasteurized so that it retains all the characteristic probiotic benefits this ancient Chinese health drink is famous for. Get cultured! Kombucha - Live. Raw. Awesome. Delivered nationwide to meet the growing demand of this re-discovered beverage.

For more information visit www.getcultured.co.nz, email info@getcultured.co.nz or call 027 518 3018.

BATCHWELL KOMBUCHA

Batchwell is a small glass batch kombucha producer out of Auckland.

Made with their own organic tea blend, Batchwell is flavoured with in house cold-pressed juice using only the best quality produce. Flavours include Pineapple & Ginger, Beetroot, justreleased Braeburn, and watch out for their upcoming spring release – Grape – flavoured with Sauvignon Blanc juice from Amisfield winery. Available on tap and by the bottle around NZ, with an online store coming soon.

For more information visit www.batchwell.com or email hello@batchwell.com.

BANJO BREWS KOMBUCHA

Banjo Brews kombucha is a delicious drink brewed up by old friends Sandie and Heather. It is handcrafted with biogro-certified, natural organic ingredients. Made the same way it has been for centuries, Banjo Brews kombucha is made with a special blend of organic green and black teas, all flavoured with real fruit, herbs and spices – not flavoured tea. There are no weird sweeteners or forced carbonation. The result is a lively pure, clean tasting brew that we think is amazing. The range include six different flavour blends that not only taste amazing but also have benefits like the goodness of blueberries, white tea and elderflower.

For more information email contact@banjobrews.co.nz or visit www.banobrews.co.nz Review Publishing co ltd

I 13

Functional WATER, FERMENTED AND SUPERFOOD

CONTINUING THE GROWTH LEGACY

MAPLE THE NEW COCONUT WATER

Maple Water is the sap of the maple tree from which maple syrup is made. Much like coconut water, maple water contains an array of nutrients (46 in total) and electrolytes. With a refreshingly clean taste and a hint of maple flavour, it’s the perfect way to cool down and rehydrate on a hot summer’s day.

Matakana Superfoods’ NECTA maple water is a sustainably harvested, low-calorie beverage, making it ideal not only for health conscious individuals but the whole family.

Available from November 2017 in three flavours (pure maple, maple lemon tea and maple cranberry & blueberry).

For more information visit www.matakanasuperfoods.com or phone 0800 422 968.

Pump is a New Zealand success story that has been hydrating Kiwis for 20 years – it’s a clear market leader and category driver.

This summer, Pump continues the growth legacy with yet another innovative on-pack promotion “Connect to win with Pump” – three massive prizes up for grabs when you connect the three bottles and enter via snapchat or at pump.co.nz.

See your CC Amatil Sales Representative or visit www.mycca.co.nz or call 0800262226

ONE OF THE WORLD’S SOFTEST ARTESIAN WATERS ALL-NATURAL FUNCTIONAL DRINK

Nakd is bottled at source in New Zealand, 100 percent pure and untouched until the seal is broken.

Rich in minerals like silica which are revitalising for the skin, a balanced alkalinity, which provides a neutral or “sweet” taste and low levels of nitrates which make it one of the purest and cleanest waters in the world. Available in top premium cafés, add the point of difference to your café/restaurant today.

Contact enquiriesnz@lionco.com or call 0800 835 554.

Sequa Relax is an all-natural relaxation drink with ten active ingredients and no added sugar. This is the first in a line of functional beverages to be created in New Zealand by The Great Beverage Co. Utilising effective active ingredients including magnesium, green tea and various amino acids, the drink’s formula helps to relax both mind and body. Sequa Relax can be used in a variety of ways – whether it’s for winding down after work or muscle recovery after exercise. Sequa Relax is a healthy, delicious alternative to high-sugar, low-nutrient drinks.

For more information visit www.sequadrinks.co.nz.

PARKERS

Parkers 10-litre Bag in Box Water has rapidly become one of the largest selling bulk water products on the New Zealand market.

A source of safe, pure water for when the water where you are is not to taste, or simply not up to scratch.

The biggest enemy of water is light – this Bag in Box eliminates all light and thus has a full two-year shelf life – ideal for home storage, or in case of emergency.

Distributed by Parkers Beverage Company.

For more information contact drinks@parkers.kiwi or call 021 145 9609.

14

I

2017 The BEverage Report 100% OWNED

A BOX FILLED WITH BENEFITS

More water, less waste, better for your health – it’s the promise Aquaceuticals made more than five years ago, by launching its special ‘Water in a Box’. Designed to travel, the clever 10-litre ecobox is filled with healthful water and ideal for camping, picnics and boating, as well as for daily needs. Its cardboard packaging comes from a New Zealand renewable pine forest and testifies of the company’s commitment to environmental sustainability.

For more information visit www.waterinabox.co.nz.

THE CRANKT DIFFERENCE

We’ve taken high-performance protein shakes to the next level, combining high levels of quality protein with guarana and ginseng to promote physical endurance and mental focus. With the optimum combination of vitamins, minerals, and other nutrients to support the body’s mechanics, Crankt is the ultimate body fuel. Available in resealable and recyclable 375ml PET bottles in five deliciously creamy flavours: Chocolate, Vanilla, Coffee, Choc Honeycomb and Banana.

For more information contact Paul Elsom at Stellare ph: 021 198 4998 or paul@stellare.co.nz.

REFRESHING ALOE GOODNESS

EASY AS ABCD

A range of waters designed to satisfy the growing global demand for functional waters in-store. Vitamin A Water aids normal vision and contributes to normal immune system function.* Vitamin B Water contributes to normal mental performance, energy, metabolism and blood formation.* Vitamin C Water contributes to normal immune system function, and the reduction of tiredness and fatigue.* Vitamin D Water is beneficial for normal bone structure, healthy teeth, and a sense of well-being.* All ABCD waters are Sugar-Free. * When part of a healthy and varied diet.

Distributed by Parkers Beverage Company for more information contact drinks@parkers.kiwi or call 021 145 9609.

Rejuva is the top-selling brand in the popular Aloe Vera Drinks segment and even though it’s been on the market for ten years, is growing at 35 percent annually

by Value*. Consumers love Rejuva’s delicious, refreshing taste and the goodness from a huge 41 percent aloe vera juice and pulp. For people wishing to lower their sugar intake, Rejuva Light uses stevia to reduce the sugar by 50 percent – while still offering 41 percent aloe vera. Rejuva Light has a drier, crisp, fresh flavour so is the ideal drink on a summer day. Available in 1.5L and 500ml PET bottles.

For more information, please phone 09-302-1190. * Source: Nielsen T. Supermarkets MAT to 1/1/17.

GET PUMPED

Pumped is New Zealand’s leading flavoured water brand with flavours including Lime, Apple, Mango, and Berry. Pumped is low in sugar and is available in the iconic, convenient and functional Pump 750ml bottle. This Spring, Pumped hit the streets with an edgy new brand campaign showcasing the top flavours in the range in a unique and interesting way.

See your CC Amatil Sales Representative or visit www.mycca.co.nz or call 0800262226

Review Publishing co ltd

I 15

MAJOR SHIFT TOWARDS HEALTHY HABITS Emma Wheeler Agri-Food Manager KPMG

Vanessa O’Neill Director, Enterprise Food and Beverage Sector Lead, KPMG

“In an ever-changing food and beverage ecosystem, preferences are changing and adapting to fit their consumers lifestyles.

Products are being repositioned in market and tailored to tick every box that is being demanded of them.

16

I

2017 The BEverage Report 100% OWNED

With a pivot to focus on health, major players in the beverage industry are realigning their strategy and putting their consumers desires at the heart of their business.

Products are no longer just products.

Consumers want the products they purchase to have a purpose and function. If they don’t, consumers will pay more and find one that does.

Companies such as Coca Cola are shifting their long term play and creating products in line with health and nutrition appeal. Not only releasing a range of naturally flavoured waters, they have released Coca-Cola Plus, a beverage to promote weight-loss. They recognise following the path of sugar filled beverages is no longer practical and need to rethink their product range and how they fit into a in a competitive market that is increasingly focusing on health.

The entire industry has seen a major shift towards healthy habits and a holistic view to health. Increased education and awareness in health has prompted a clear shift towards chemical free ‘clean’ beverages.

Consumers perceive plant based and organic as a healthier, smarter and more ethical choice which is driving the sector towards natural products. This has promoted an undoubtedly growing demand for dairy alternatives and they are becoming an important part of the food and beverages ecosystem. These products have now reached a tipping point with their share of supermarket space starting to increase rapidly.

Big players are consequently rethinking their strategy and how they can position themselves to be at the heart of the change. An example is that of the WhiteWave acquisition that has recently been completed by Groupe Danone. Danone spent EUR12.3 billion on acquiring the WhiteWave business, which owns many of the largest alternative protein brands in the US market.

As millions of consumers are making this switch and ditching cow’s milk for non-dairy milks like almond and coconut, milk producers are therefore having to innovate to remain relevant. In the UK, Arla are trialling a fizzy milk product as a way to stay in the game.

Today’s fast paced lifestyle, means that consumers are seeking solutions that enable them to minimise the time doing the things they like least, increasing those

things that give them pleasure. Convenient options ensure this is achievable. Products such as Soylent are targeting this growth area of convenience. Soylent has been developed in the United States as a nutritionally “perfect” drink that contains everything the body needs to thrive. With a tag line of “providing maximum nutrition, with minimal effort” consumers can use this drink as a meal replacement, with zero prep and zero thought.

Health-on-the-go products continue to accelerate and options such as ready-made smoothies containing vegetables, fruit and added nutrients, flood the market. Sneakz is a milkshake drink in the United States mindfully formulated for children to include organic ingredients, packed with dairy and vegetables for children as a way to sneak in ingredients into their diets.

As gut health is being linked to overall health, options with digestive aid are shaping another growth area. Cultured beverages is currently underleveraged with products such as kombucha and coconut kefir are fast-tracking into households. Consumers progressively purchase based on functionality, and gut health promoting fermented products assist in health so tick this requirement. All these trends suggest a shift towards more personalised nutrition solutions.

There has also been a developed understanding into how much consumer’s value transparency. This includes the ingredients used and where their products have been sourced. Elements such as origin, functionality, nutritional components such as sugar, all impact consumer decisions and ultimate influence the consumers purchasing behaviours.

Technology is also altering the way we create, source and drink beverages. 3D printing, artificial intelligence and virtual reality is inspiring a new wave of technologies.

Ingredients and processing techniques in the beverage industry are also being developed through innovative technology.

Ava Winery, in San Francisco, is an example of where technology is head and has used technology to develop a way to recreate wines ‘molecule by molecule’ using flavour molecules, sugars, acids and natural ethanol without having to use vineyards, grapes or barrels.

As the entire ecosystem evolves for beverages, there is immense growth potential if market trends and consumer analysis can be captured and leveraged to its full potential.”

MEETING CHANGING CONSUMER DEMANDS “Seizing new opportunities to bring consumers better drinks is what inspires Frucor Suntory, and the company plays a leadership role in being one-step ahead of consumers’ current and future needs.

Low, reduced and no sugar drinks are the focus for new products – a category that currently makes up more than 30 per cent of the Frucor Suntory portfolio – and the company is committed to offering more choice when it comes to low, no and reduced sugar beverages, as well as functionality and more natural ingredients.

At a total view, Non-Alcoholic Ready to Drink Beverages growth has slowed for the latest time period -0.2 percent (-$193k)*, however we continue to see growth from new stores within the channel.

Energy continues to drive growth (+1.3 percent) and remains the largest category within beverages in Convenience, representing 38.1 percent of value sales* and more than one third of all beverages sold. Energy Drinks remain key for Petrol and Convenience Stores as they are the most likely category within the C-Store to convert Fuel only shoppers ***.

Frucor Suntory’s flagship brand, V, remains the number one energy brand in New Zealand, delivering 53.4 percent of value sales. V Spiked Punch – launched in March 2017 – contributed value sales of $744K, and V Kaboom – V’s most successful line extension – has returned following customer demands and is in-store from October.

Frucor Suntory has furthermore lead the way in the development of Pure Natural Energy with the launch of V Pure in 2016. Made with six natural ingredients, this was a game changer in a world striving for better-for-you solutions and the V Pure range continues to drive strong growth +35.1 percent*.

Flavoured Milk continues to grow ahead of the category +3.5 percent, a result of modest growth from key brands and continued NPD and innovation. Flavoured Milk is now the fourth largest category within Beverages behind Energy (38.1

percent), CSDs (22.4 percent) and Water (12.9 percent).

We know that 35 percent of New Zealanders shop for drinks or snacks in Petrol or Convenience Stores once a week** and 51 percent of all Beverages are purchased in the morning***.

This year sees more Juice transformation through the introduction of chilled juice product offers into the channel. As a result, growth is +37.8 percent ahead of traditional shelf stable juice products*. Frucor Suntory’s Simply Squeezed brand is the market leader within chilled juice and smoothies, representing 29.6 percent of value sales and growing ahead of the category with +61.1 percent*.

The Simply Squeezed brand relaunched in August with a strong master brand identity, making the range easier to navigate and the introduction of Super Smoothies to the range has been a result of global consumer trends towards ingredients that move beyond flavour to deliver functional benefits.

Packaged water remains stable (-0.4 percent) and pure still water dominates the category (68.3

percent) delivering modest growth, driven by the performance of Frucor Suntory brands h2go (+25.1 percent) and NZ Natural (+146.6 percent*).

Carbonated Soft Drinks also remain stable -0.9 percent, with a decline in Sports and Lifestyle (-8.0 percent and -12.3 percent respectively*). Emerging segments driven by innovation are starting to gain traction within Petrol and Convenience (e.g. adult CSDs and natural energy), and it is likely that these products will expand traditional category segmentation in the future.”

Article References Source: *IRi-Aztec MarketEdge Scan, Total Convenience YTD to W/E 03/09/17. **Nielsen CMI | New Zealanders 15+ shop drinks or snacks at convenience stores across a week. *** Shop Window 2016

NZACS Member Frucor Suntory

Review Publishing co ltd

I 17

GROWTH AND DIVERSIFICATION “New Zealand’s coffee industry continues to evolve with advances in technology, social spaces and the ongoing entry of roasters and cafes into an arguably saturated market. Driving change is the influence from World Coffee Event Championships with continued impact on processing, roasting, brewing, and serving coffee, permeating all areas of the coffee industry.

At the ground floor level in cafés, innovation with ‘on demand’ grinders, brewing equipment and integrated scales are examples that can be seen by an industry keen to upskill, reduce waste and craft a quality product.

Customer education in the form of cupping has proven popular with most roasteries or cafés regularly opening their doors for the consumer to taste coffee in a way similar to wine tastings. Collaborative product creations with complimentary food and beverage items such as the chocolate, beer and milk industry has further introduced coffee to customers palates. While traditional espresso based drinks have always been the mainstay in New Zealand, the introduction of soft brew and technological advances with batch brewing and grinding has consumers excited about filtered coffee. A move towards more health based drinks such as kombucha, turmeric, matcha and using nut milks instead of dairy has allowed the market to expand.

Industry education has been taken on by the NZSCA who are working on a barista

training series of modules that can be integrated nationally. Events and competitions such as the NZSCA run Latte Art, Cup Tasters and Brewers Cup in Auckland and the recently held New Zealand Barista Championship in Wellington has noticeably raised the bar in presentation standards, equipment and quality of the coffee sourced. The calibre of New Zealand judges at these competitions overseas continues to be highly regarded. The possible formation of a Coffee Technicians Guild has created excitement in an area which covers the whole country and all facets of coffee machinery.

Perhaps the biggest influence in changes to the industry is social media which has played a big part in opening up communication via this medium. Roasters and baristas have details of seasonality, farming, and processing techniques at their fingertips. This form of instant information allows the industry to better engage with customers, sharing their knowledge and enthusiasm for coffee on a local and global stage.

Inroads into overseas markets is a continuing

trend with roasteries opening up outposts in Australia, Asia and the USA. Many of these relationships have been built via social media or through overseas coffee tradeshows where New Zealand companies are keenly represented.

Roasteries that have been brought by strong overseas buyers looking to expand into New Zealand have adopted vertical integration strategies. A particular example of this would be the home and office market of pod machines using coffee roasted in New Zealand.

The main centre celebrations like Wellington on a Plate and the Auckland Coffee and Chocolate Festivals continue to inspire the regions with movements towards plant-based or food intolerant diets catered for with locally sourced ingredients. These independent cafes are tending to label themselves rather than to a particular coffee brand. Clean minimalist Nordic/Scandinavian designs continue to heavily influence these owner/operator cafés. Not to be left behind, chain stores and franchises continue to upskill by embracing advances in machine technology and heavily investing in training.

Driven by the social media world, and the desire to expand into overseas markets by some companies, expect to see continuing growth into diverse markets as the New Zealand consumer is offered a chance to explore different café experiences and brew quality sourced coffees on innovative equipment.”

Emma McDougall Communications and Administration NZ Specialty Coffee Association 021 338 118

THE RISE OF ROSÉ

“This year Foodstuffs is celebrating 15 years of the New World Wine Awards. The competition highlights affordable wines that are worthy of a gold medal and available at New World supermarkets nationwide.

This year, the highest number of medals ever has been awarded across a full range of varietals, with the Rosé category being the standout performer. Of the 82 Rosé wines entered, 49 have won medals.

Chair of the New World Wine Awards independent panel of expert wine judges, Jim Harré, said the judges were impressed by the quality of the Rosé wines entered this year.

“Wineries are making great quality Rosé in response to growing demand from wine lovers who really enjoy it. They are diversifying into using different grapes – not just Pinot Noir – and balancing the acidity and sweetness to create some really interesting, complex wines to suit wine lovers’ different preferences,” said Harré.

18

I

2017 The BEverage Report 100% OWNED

The competition supports the New Zealand wine industry by helping to grow new brands.

Over the years we have seen the growth of brands like Tohu, Sherwood and Rapaura Springs as a result of the awards.

A gold medal-winning Top 50 wine means nationwide distribution through New World and is a significant win for wineries and their brands - especially the smaller ones. Medals do translate into sales with the New World Wine Awards. A gold medal allows customers to buy with confidence, knowing that the wine is a great example of its varietal.

The competition is good for our business too. Last year nearly 400,000 bottles of the Top 50 wines, with a retail value in excess of $5.3m, were sold through New World supermarkets.

We see the awards as a win-win for the industry and our customers, and there are huge opportunities for growth in the future.

Go to www.newworld.co.nz/wineawards to see the full list of this year’s winning wines.”

Foodstuffs North Island

EsPRESS YOURSELF Latte Art Challenge 10,000

$

Cash Prize Pool 1st prize: $5,000 cash 2nd prize: $2,000 cash 3rd prize: $1500 cash People’s Choice Award: $1500 cash

Simply take a photo of your latte art and upload to Instagram using the hashtag #espressyourselfnz and tag @restaurantandcafenz.

Alternatively, you can email your submission to hello@reviewmags.com Visit our website espressyourself.co.nz for terms & conditions

ENTRIES CLOSE 31 DEC 2017

Finalists announced: 12 Feb 2018 Winners announced: 12 Mar 2018

Coffee & Tea HOT AND COLD

PURATY AVAILABLE IN TEA BAGS

SINGLE ORIGIN

Building on from its loose-leaf tea sales, from midOctober, Puraty will offer five functional health teas in tea bags – Liver Detox, Sleep Well, Slim Down, Energiser Boost and Digestive Aid. Puraty also has created a green tea range based on consumer/demos feedback – Green Tea in Matcha, Turmeric and Kombucha. Puraty is represented by Plum Agencies.

For more information contact Deanna Chiang on 021 116 8018 or dee@plumagencies.co.nz.

1835 – Single Origin Coffee from Colombia, made from 100 percent Arabica beans. Globally, the trend is toward Country of Origin labelling, and this brand is market ready for when this rolls out here. Given that Colombia is the world’s premier source for Arabica Coffee, and 1835 is made from 100 percent Arabica Coffee Beans, this brand is a real breakthrough in the Premium Coffee category. It fulfils consumer expectations for the certainty of origin and provenance, and future-proofs your range. Distributed by Parkers Beverage Company.

For more information contact drinks@parkers.kiwi or call 021 145 9609.

DELIVERING A RADIANT AURA

Halo Coffee has been giving Kiwis a reason to get up every day since 2005. Proudly roasted in Auckland, New Zealand by our Master Roaster Steve Wilson and his team, we’re firm believers that New Zealanders deserve the best coffee to get them up every day. All our beans are roasted in small batches and blended before roasting to deliver a radiant aura that’s glorious and divine. With three blends including our Fair-Trade Organic, this coffee brand is made for Kiwis by Kiwis.

See your CC Amatil Sales Representative or visit www.mycca.co.nz or call 0800262226

ATTIC

Attic - All the Tea in China, is 100 percent Chinese Tea (5000 years history assures of quality), and organically grown. It is Fine Leaf Tea, available as a range; Black, Green, Jasmine and Eucommia (take the time to Google it). This brand is a real breakthrough in the Premium Tea category, fulfilling consumer expectations for the certainty of origin and provenance, and future-proofs your range. Distributed by Parkers Beverage Company.

For more information contact: drinks@parkers.kiwi or call 021 145 9609.

20

I

2017 The BEverage Report 100% OWNED

WWW.COFFEX.CO.NZ

Review Publishing co ltd

I 21

Global What’s New

HEINEKEN LIMITEDEDITION MAGNUM

USA – Heineken has released its limitededition magnum bottle once again this year alongside its ‘There’s More Behind the Star’ campaign which focuses on product quality, rich heritage, and the joys of giving throughout the holiday season.

PURE JUICE AND SPARKLING

USA - Available in watermelon, lemon, mandarin, and grapefruit flavours, Purity Organic has launched a new sparkling line made with 15 percent organic juice and sparkling water. Every can contains 100 percent of the recommended daily intake of vitamin c and ranges from 20 to 30 calories with no added sugar.

SPICING UP PUMPKIN

USA - Baileys Pumpkin Spice Limited Edition has returned for another year blending flavours of sweet cinnamon and baking spices, maple, brown sugar, and baked pie crust with hints of vanilla and coffee.

FREE-FROM WATER

FRANCE - Alter Food’s brand Wat Water has launched an organic sparkling water that is free from sugar, calories, sweeteners and additives. Available in three flavours, pomegranate, raspberry and blackcurrant, lemon and lime, and mint and cucumber.

CHEWY TEXTURES

USA - ZenBasil is achieved using simple, real ingredients and never flavours, food colourings, preservatives or powders that create an illusion of juice. Crafted by combining the powerful nutrition of hydrated organic basil seeds, ZenBasil creates a pleasantly chewy texture. Each bottle has a variety of calories, textures and sugar counts. This is due to the fact they are made with real fruit juices and the end result will vary as they are subject to the sweetness of that fruit.

Available in Healthy Greens, White Gummy, Strawberry, Touch of Honey and coming soon – Coconut Milk and Pomegranate.

TRUE HERBAL

VIETNAM - Following the success of superfood beverages TH Group has launched its TH True Herbal product line in Vietnam. Available in three flavours lime, passionfruit and blackberry. The Vietnamese consumer is embracing the health and wellness trend and the industry is seeing a rise in clean label movement. True Herbal provides benefits in just a few sips whether it be protein power, energy, a vision boost, relaxation or heart health support.

22

I

2017 The BEverage Report 100% OWNED

DELICIOUSLY SWEET

KOPU SPARKLING

USA - Repurposed Pod’s Cacao Juice is 100 percent virgin cacao juice that is all natural and deliciously sweet. It is considered a ‘multi use’ product that can be added into smoothies, juices or soda water as well as being reduced as a syrup for desserts and much more. It provides a good source of magnesium, b vitamins and delivers polyphenol antioxidants.

USA - Launched in California, KOPU Sparkling Water is a lightly carbonated water packaged in aluminium bottles. The water is sourced from an aquifer below the volcanoes of the Bay of Plenty, then infused with pure effervescence to create KOPU’s signature luxurious taste. It is currently available in USA grocery stores, restaurants and luxury hotels.

GUT FEELING

USA - Evolution Fresh looks to debut a new line of probiotic smoothies to expand its existing range of premium bottled beverages in 2018. The smoothies combine a base of coconut milk with cold-pressed fruit and vegetable juice to create varieties like Organic Date-licious Greens, Organic Dark Chocolate Orange and Organic Mango Chai. Probiotics are key in this new range. “Our new functional smoothies combine our cold-pressed juices with ingredients with functional benefits like probiotics, fibre and plantbased protein,” said Ryan Ziegelmann, Evolution Fresh president.

APPLE SPARKLES

USA - Spritzel is best described as ‘switchel with a spritz’ from CideRoad. Spritzel is a sparkling beverage that combines organic fruit juices, botanical essence and apple cider vinegar. The beverage has only 35 calories per serve and includes watermelon and mint, blueberry and honeysuckle, and strawberry and basil varieties.

It is a modern take ona colonial-era beverage.

TWIST ON TRADITION

USA - For centuries, ginger bao (broth) has simmered in kettles across Asia. It’s the base for nearly half of traditional Chinese wellness drinks, yet it’s never before been bottled. Mr Mak’s Ginbao brings the jing with healthy, delicious ingredients. Every bottle of Ginbao starts with a base of fresh filtered water, organic ginger, and organic Asian ginseng. Gluten-free, vegan, and un-carbonated, each bottle is rich in antioxidants with a strong ginger kick.

BUBBLING COLD BREW

USA - Chameleon Cold-Brew has launched a new line of lightly sparkling and sweetened cold-brew coffee that is described as refreshingly fizzy and subtly sweet by the company. Varieties include black, spiced vanilla, citrus and ginger. The company also have cold-brew coffee pods available. A similar sparkling cold brew coffee is available in NZ from Rad Cold Brew Coffee.

Review Publishing co ltd

I 23

Milk & Mylk DAIRY AND ALTERNATIVES

ALMOND FOR PROFESSIONALS

Alpro Almond now completes the Alpro Professional range that also includes soy and coconut. The almonds are sourced from Spain rather than California where the environment struggles due to the high water demands of almond cultivation. Barista’s will not be disappointed with new Alpro Almond for Professionals as it froths into a sturdy and shiny micro foam that holds beautifully. It performs beautifully in hot and cold applications. The subtle almond flavour compliments the coffee perfectly and leaves a lovely marzipan aftertaste. Alpro Almond is a great option as it is low in calories and sugar and is also gluten and lactose free.

For more information, contact Greg Smith on 09 256 4284 or greg@realfoods.co.nz.

NEW KID ON THE BLOCK

Alpro For Professional Coconut is the new kid on the block from the Alpro stable. It leaves a lovely fresh aftertaste with a hint of coconut. Staying true to the brand, the coconut flavour is very subtle and does not overpower the coffee. As performance is also critical, the coconut milk has been blended with soy so that there is sufficient protein and body to make a great coffee. Alpro Coconut is a great addition to the coffee menu and also works well in cold applications.

For more information, contact Greg Smith on 09 256 4284 or greg@realfoods.co.nz.

SUPERIOR PERFORMANCE

SO GOOD

So Good Almond Milk Unsweetened from Sanitarium New Zealand is a delicious plant-based beverage made from almonds. It’s a good source of calcium and a source of vitamin E, B2 and B12. It’s low in fat and saturated fat and is also lactose, gluten and dairy free. Available from all leading wholesalers and distributors.

For more information contact foodservice@sanitarium.co.nz.

PRIMO TIMING

Classic Kiwi brands, Primo and Tip Top have collaborated to create a new limited edition Primo experience in two iconic flavours – Primo x Tip Top Hokey Pokey and Primo x Tip Top Mint Choc Chip. Flavoured milk is the top impulse purchase in grocery with 64 percent of purchases classed as ‘impulsive’.

These two new limited edition products have been created to surprise and delight customers who’re always looking for something new to try in this popular category. A recent study recognised Tip Top as New Zealand’s fourth most well-loved brand. Combining strong brand equity, these classic kiwi ice cream flavours create the perfect platform for a sweet collaboration. Primo x Tip Top contains only natural colours and flavours.

24

I

2017 The BEverage Report 100% OWNED

Alpro For Professional Soy was crafted specifically for use in espresso coffee.

The soy flavour is toned down so that the barista can showcase the coffee. It froths up perfectly to create beautiful ‘Alproccinos’ and ‘Alprolattes’. The sturdy, shiny micro foam lasts to the bottom of the drink and assists greatly with latte art. Alpro For Professional soy is nonGMO, lactose-free, gluten-free, and low in saturated fat. The sugar level is also low and is sweetened with apple extract.

Alpro penetration has grown significantly over the last 12 months as baristas and consumers started to recognise the superior performance.

For more information, contact Greg Smith on 09 256 4284 or greg@realfoods.co.nz.

GREEN VALLEY’S BARISTA VELVET

What makes Barista Velvet a baristas milk of choice? Firstly, it is organic milk that heats and stretches with ease. The Barista Velvet milk is developed further with protein and fat levels to provide a creamy finish that compliments the top coffee roasters beans. Time spent ‘surfing’ the milk is minimised, and it is great for latte art. There are three SKU options including Barista Brown, Barista Lite and Barista Trim. Barista Velvet performs year-round with no inconsistencies or undesirable milk bubbles regardless of the season. Green Valley boasts that compared with standard milk in a café, Barista Velvet simply delivers a better result. Try it and see for yourself.

For more information call 0800 868 260 or visit www.gvd.co.nz.

DEVELOPED WITH BARISTAS

Almond Breeze Barista Blend by Blue Diamond has been developed in partnership with baristas, specifically for baristas. Available to the foodservice market, this industry-first has been designed to deliver great taste and a rich creamy froth to sit atop lattes, cappuccinos and flat whites. Available from foodservice providers including Gilmours and Bidvest.

For more information, contact James Crisp Ltd on 09 309 0802.

PROVAMEL ORGANIC SOYA

Provamel is produced in Belgium by Alpro and is fully certified organic. It performs as well as the Alpro Professional range in espresso but has a higher soy content and is boosted with calcium from algae.

Provamel is widely used by cafes in Europe and the UK, including Pret a Manger. It is sweetened with apple extract and is non-GMO, gluten-free and lactose-free.

Exclusive to foodservice.

For more information contact Daniel Moir on danielm@realfoods.co.nz or call 09 256 4266.

THE PERFECT TURMERIC LATTE

Pure Harvest has the perfect ‘Turmeric Latte.

The base is 20 percent organic coconut milk with black pepper to activate the turmeric.

Other ingredients are ginger, cinnamon and coconut oil. The turmeric in this blend is ‘bioavailable’ and is popular because of its antioxidants. It is fully certified organic.

For more information contact Daniel Moir on danielm@realfoods.co.nz or call 09 256 4266.

OPTIMISING PROTEIN FLAVOUR INSPIRED BY ICE CREAM

Puhoi Valley has added an indulgent new flavour to its range of milk flavours — VWB Belgian Chocolate & Coconut ™ that will be available for a very limited time. The new Puhoi Valley Belgian Chocolate & Coconut milk is made with fresh milk from New Zealand farms, Belgian chocolate, and real coconut cream. It was inspired by the award-winning Chocolate and Toasted Coconut Ice Cream, at this year’s New Zealand Ice Cream Awards.

Anchor is helping Kiwis to optimise their protein intake throughout the day with the introduction of an innovative range of milk, yoghurt and smoothie boosters. Anchor Protein+ is the first range of its kind in New Zealand to provide easy and versatile ways to support optimal protein intake throughout the day. “As a trusted New Zealand dairy brand, Anchor has recognised our role in helping Kiwis understand the importance of protein, and provide ways for them to use dairy as a protein source. The Anchor Protein+ range can be a way to help support optimum health,” said Angela Rowan, Fonterra general manager of nutrition. With no artificial colours or flavours, a 5/5 health star rating, and clear labelling stating the protein content per serve, the Anchor Protein+ range is a healthy and convenient way to support protein intake throughout the day.

CONSUMERS GO BANANAS FARM FRESH MILK

Aunt Jean’s Dairy launched in November 2016, bringing farm-fresh, nonhomogenised milk to supermarket customers in one-litre glass bottles.

Aunt Jean’s is produced by seventh and eighth-generation Nelson dairy farmers, the Raine family. Each bottle is labelled with the farm of origin. The whole and light milk is A2 cows’ milk from cows that are mainly grassfed, is PKE free and has no added permeates. Aunt Jean’s Dairy milk is available in selected stores around New Zealand, with exciting new products due to be released in time for Christmas.

For more info, including stockists go to auntjeans.co.nz

With banana being one of the most requested flavours of milk, Lewis Road turned to the team at New Zealandowned company, All Good, to help bring this to life.

Introducing Lewis Road Creamery Fresh Banana Milk – an all-natural, premium flavoured milk made using a simple recipe that proves natural trumps artificial every time. For a start, it uses real organic, Fairtrade banana puree from All Good, not banana flavourings like others in the supermarket chiller. This is blended with Lewis Road Creamery’s pure whole milk and balanced with 100 percent natural banana extracts, banana concentrate and a touch of cane sugar to deliver a fresh and natural flavour.

Review Publishing co ltd

I 25

Craft

THE FUNKY BUNCH

WINE, BEER, CIDER AND SPIRITS

The Funky Bunch is a mixed six pack product by the boys at Funk Estate Brewery in Mount Maunganui. It has a selection of five tasty beers with a rotating sixth seasonal to round out the pack, so keep an eye out for regular changes. The current line-up is made up of a Session Pale Ale, Xtra Pale Ale, Pilsner, NZ Pale Ale, IPA and Shout Out Stout.

Available through Quench Collective, for more information email, sales@quenchcollective.co.nz.

DECO CITY

A homage to Napier, a historic beer brewing hub due to its access to raw materials, world-class Artesian water, and the world-famous building its brewed in. Available as an IPA and a Pilsner, the range will also include a seasonal APA. Packaged in 330ml cans, to be sold as an affordable six-pack.

RRP 19.95 Distributed by Parkers Beverage Company.

For more information email drinks@parkers.kiwi or call 021 145 9609.

CRAFT KIWI COCKTAILS

When it comes to premium spirits, the experience is in the craft. Karven is a local producer of innovative artisan spirits that feature New Zealand botanicals. Its fresh, hand-picked botanicals combined with the purest, spring water is what gives Karven spirits their distinctive character. Add to that its Master distiller, who has refined his techniques over twenty-five years across New Zealand and Europe and you’ve got a product that is truly a cut above. Ultimately, the proof is in the tasting, and its award-winning spirits do not disappoint. The brand currently offers Dry Gin, Starka Vodka, Vermouth, Amaro and Absinthe, but can produce many other variants. This breadth of range allows customers to serve 100 percent New Zealand cocktails. Add something unique to your back bar with Karven quality and innovative products.

For more information visit www.karven.co.nz.

ROCHDALE CIDER

Rochdale Cider has been made in Nelson since the late 1930s when the Stoke Cidery was surrounded by apple orchards. All Rochdale ciders are made without added sugar or preservatives and are gluten-free. The 500ml range includes the newly launched Pina Colada and Strawberry Daiquiri Ciders as well as the everpopular Ginger Lime and Three Berries Ciders. In the 330ml range is Classic Apple, Classic Pear and Kiwi Scrumpy (8.4%).

For more information, please email info@mccashins.co.nz or call 03 547 5357 www.rochdale.co.nz.

HIGHLIGHT THE FOOD EXPERIENCE

The backbone of the Hawkes Bay Brewing Co beer range includes three core brands – Black Duck, IPA and Pilsner, available for both tap pouring and bottled. The styles of beer that is produced by the company have been developed over the last 20 years, and one of its main focuses is working with restaurants, cafes and bars. They have developed the beers not to overpower but rather to highlight and enhance the food experience.

For more information visit www.hbbc.co.nz or call 06 844 9259.

BIG AND HAIRY

Lakeman Brewing Co.’s Big and Hairy American Pale Ale is batch brewed from the waters of Great Lake Taupo. It is a golden American Pale Ale that is so jam-packed with American hops sumpin’s gotta give, and that is a rodeo of stonefruit and citrus flavours with a mild malt sweetness.

Gold medal winner 2017 Australian Beer Awards.

Available in 500ml bottles and 330ml six packs.

For more information contact Brandhouse 0508 468 688 or info@brandhouse.co.nz

26

I

2017 The BEverage Report 100% OWNED

THE HAIRY BOX

Lakeman Brewing Co. is based on the shores of Lake Taupo and was created in honour of a so-called mythical beast the locals call Lakeman. Now Lakeman had a bright idea one day, to put a selection of his batched brewed ales and lagers together into a mixed six pack. He called it The Hairy Box (because he is hairy and puts beer in a box, you see). So, The Hairy Box was created, a selection of award-winning brews made from the waters of the Great Lake Taupo. For more information contact Brandhouse 0508 468 688 or info@brandhouse.co.nz

CURIOSITY GIN

Curiosity Gin is truly individual and stands out from the crowd and the tonic! Curiosity Gin is made “grain to glass” in small batches, using whole botanicals and a traditional copper pot still, creating truly hand crafted, aromatic Gins.

Recipe #23 is a unique contemporary style gin.

Botanical forward flavours including Manuka and NZ Citrus are rounded out by slight malt sweetness from the single malt base spirit.

Negroni Special is rested in a new French oak barrel, delivering the fabulous straw colour, sweet honey and toffee aromas and flavours. Bottled at 55 percent it delivers strength and body to a cocktail or can be sipped on its own.

For more information or to order info thespiritsworkshop.co.nz or call Antony 021 336 416

MIKE’S SUMMER WINNERS

Mike’s is New Zealand’s oldest craft brewery producing some of the best beers out. Pilš-Näh -5 percent ABVcrisp, clean NZ Pilsner that has citrus on the palate but low maltiness. Leaky Boat Grapefruit Pale Ale -5.2 percent ABV– Brewed with the juice of over 2000 grapefruit it is refreshing, the can also keeps it as fresh as the day that the fruit was picked off the trees.

OMPA -5.5 percent ABV- Grapefruit and citrus, solid hop flavour and bitterness with lighter high notes. LongLine Lager -4.8 percent ABV- Drinkable Silver Medal Craft Lager for the sweltering summer days to come.

For more information email sales@mikesbeer.co.nz.

SPANISH DREAM

Sangria – a blend of Hawke’s Bay Brewing’s best red wine and fruit juices with a delicate spritz, infused with mandarin, apple and orange zest. The best way to spend a warm summer evening: drink Hawke’s Bay and dream Spain.

For more information visit www.hbbc.co.nz or call 06 844 9259.

CIDER AS INTENDED

Abel Methode Cider is made by Mark and Sophie McGill in small quantities from 100 percent Nelson-Tasman apples and pears.

Tree-ripened and hand harvested fruit is crushed and fermented until dry. The result truly reflects the flavours and aromas of apple and pear in a refreshing bone-dry cider. The secondary fermentation in the bottle, like champagne, gives texture and longevity - the cider is aged for 12 months in bottle before release.

Mark and Sophie began with the idea to explore the true potential of cider something that still excites them three vintages along.

For more information email info@abelcider.com or visit www.abelcider.com

CRAFT VODKA – A CONTRADICTION IN TERMS?

Not for fans of Prenzel’s Southern Star Vodka, a 100 percent natural, grain-derived vodka. Southern Star Vodka has an exceptional taste and smoothness. Years of experience in traditional distilling has gone into the creation of Southern Star Vodka. What makes this Vodka special is the use of natural, high quality barley grain spirit and pure New Zealand water. Its remarkable smoothness is attributable to Prenzel’s unique complex continuous multi-filtering process, which includes both carbon and charcoal filtering. It has won medals in every international competition it has entered. No spirit collection should be without this superb vodka.

For more information contact Prenzel on 03 578 2800

SPARKLING AND LIGHT

McLeod’s Brewery is located in the historic Scottish settlement of Waipu north of Auckland in the beautiful Bream Bay. McLeod’s Longboarder Lager is their flagship beer, a proper lager matured for a full six weeks before release. Expect sparkling, light-gold colour with lemon and lime aromas. On the palate, it’s crisp, layered with citrus, finishing dry with a balanced bitterness. McLeod’s Longboarder Lager is available in both 330ml and 500ml bottles. Other styles available in 330ml bottles are McLeod’s Paradise Pale Ale and McLeod’s Pioneer Brown Porter.

For sales inquiries, please contact Geoff@mcleodsbrewery.co.nz.

SHOWCASING WORLD FAMOUS GRAPES

Marlborough is world-renowned for the qualities of its Sauvignon Blanc grapes. Prenzel’s Marlbrouk Liqueur is hand-crafted from the unfermented juice of those grapes, fortified with grape brandy and oak- aged in accordance with European tradition. Fragrance notes include the characteristic Sauvignon aroma with an elegant interplay of wood and botrytis, muscatel grapes, citrus, delicately green grassy accents. Marlbrouk’s taste is aromatic, vinous, highly ripe muscatel, strawberries, wild berries, dried fruit, raisins, pronounced wood, glucose sweetness, some herbs and lovage. This exquisite liqueur pays homage to the grape variety for which Marlborough is celebrated and can be enjoyed as either aperitif or digestif.

For more information contact Prenzel on 03 578 2800

QUITE NICE BEER!

Wakachangi is the perfect beer with a Kiwi twist; a beer with good indoor/outdoor flow that can counter the effects of asparagus wees.

The first Otago beer with North Canterbury flavours, brewed near Nelson by a West Coaster with the ol’ misty waters of the Waikato!

They say that picture tells a thousand words, well the company has done that and chucked in 58 more! It shows Uncle Kenny casually slaying a ferocious Guinea Pig in the Amazon jungle of Peru. By doing this, he saves his Tinder date from harm (she fainted 21 seconds before this painting was drawn).

For more information on how to contact your local rep, please email info@mccashins.co.nz, call (03) 547-5357, or visit www.wakachangi.com.

Review Publishing co ltd

I 27

Craft

WINE, BEER, CIDER AND SPIRITS

NO ADDED SUGARS

Hawkes Bay Brewery Pure Lager uses all natural ingredients and no added sugars. Only water, malted barley, hops and yeast are added. The lager is cold filtered at its rural Hawkes Bay Brewery with an extended maturation period. The brand has seven beers, and the Kingston Cider and Ginger Fusion are available by the keg. The lager has won many awards including a Gold Medal at the 2017 New World Beer & Cider Awards in the LAGER section, and Champion (Best in Category) Award. As well as the Gold Medal at the 2015 Brewers Guild Awards.

For more information visit www.hbbc.co.nz or call 06 844 9259.

CRUX VODKA

Crux Single Malt Vodka is named for the Southern Cross, the constellation that most defines the pure, crystal night sky of the Southern Alps and delivers the pure taste of Canterbury in a spirit as clean and crisp as the southern night sky. Crux is made “grain to glass” starting with Canterbury malted barley, mashed, fermented and 5x distilled through copper stills producing a sweet spirit with a hint of the malted grain. Activated Carbon filtered before being proofed with pure Canterbury artesian water to produce a unique Vodka that delivers the pure taste of Canterbury, New Zealand to your glass.

For more information or to order info@thespiritsworkshop.co.nz or call Antony 021 336 416

28

I

2017 The BEverage Report 100% OWNED

TARANAKI’S GODDESS OF GIN

Juno is the handiwork of New Plymouth husband and wife team Jo and Dave James.

In 2015 the couple started experimenting on a kitchen bench still with gin flavour profiles and distilling techniques. Two years on, they’ve perfected the recipe and now use pure mountain water and locally-sourced botanicals in a 400-litre still to produce their premium gin to a growing fan base nationwide. Riding a global wave of new-found appreciation for gin, Juno is a true celebration of New Zealand, sourcing almost all their botanicals locally. “Our Orris Root comes from Hawke’s Bay,” said Dave.

“Coriander seed from the Wairarapa, we use Taranaki mountain water, we have a citrus orchard here in Taranaki, and we work with a limery on the East Coast.”

With a range of flavours to celebrate each season and bottle sizes to suit, Juno Gin is finding favour with gin lovers everywhere.

For more information visit www.junogin.co.nz.

Review Publishing co ltd

I 29

Alcohol

AKITU: A2 PINOT NOIR 2015

BEER, WINE AND SPIRITS

Akitu’s Pinot Noir is bright crimson red with ruby hues that is lifted, bright cherry and raspberry fruit catching the attention. There is an underlying spice and earth tone that intrigues that palate while subtle wafts of cinnamon buns, leafy lavender and quite lovely rose petals also feature. Gorgeous clean fruit and subtle complexity on the nose. It is matched well with pork, cornichons and crusty baguettes or a little ash-rolled goat’s cheese to finish.

WORLD’S FIRST BLUE WINE

NOT ALL WINES ARE CREATED EQUAL

Moana Park challenge age-old winemaking habits to produce wines that are naturally grown, free of allergy inducing additives, and pure joy to drink. Based in the Hawke’s Bay, when it comes to making wine, they believe, the less interference from the meddlesome hand of man, the better. It seems to be working.

Moana Park wines are 100 percent vegan and vegetarian approved, that is made with no animal based fining agents. The estate range includes: Chardonnay, Merlot Melbec, Syrah, Pinot Noir, Sauvignon Blanc, Pinot Gris, Rosé.

For more information contact Paul Elsom at Stellare ph: 021 198 4998 or paul@stellare.co.nz.

An international success since 2009, Wuthrich Wines are proud to introduce Blumond, the world acclaimed and most loved latest trend in wine and beverage industry. “We wanted to create something very special, excellent and unique that has not been created before, changing the colour to a vibrant blue and making it sweeter and easier to drink – and that’s exactly what Blumond is!” It’s made in Italy by Fratelli Saraceni, a family winery who is revolutionising the Italian and global wine scene. Bright blue, bubbly and seductive, Blumond is refreshing and light (only 7 percent alc.).

For more information contact Daniel Wuthrich on 0211282168 or wuthrichwines@gmail.com

JUST DEVINE

High-quality New Zealand wine in a format ideal for a range of situations. At the beach, on a boat, at a campground or a concert, DEVINE allows for a quality wine experience for when bottles just don’t suit In the US, sales of canned wine shot up 90 percent in 2016 – this is a growth curve that can’t be ignored and provides an opportunity for category expansion. Varieties include a premium Marlborough Sauvignon Blanc, a premium Hawkes Bay Syrah, Rose, and two sparkling versions – a Rose NV and a Brut NV. Distributed by Parkers Beverage Company.

For more information contact drinks@parkers.kiwi or 021 145 9609.

ORGANIC FEIJOA BUBBLY

This Organic Feijoa Wine is kicking up a stir: most who try it fall in love, and they aren’t just talking about the wine. Lothlorien Winery has released 3x200ml carry packs of its award-winning Feijoa Sparkling Wine. Certified organic and naturally lighter in alcohol, Lothlorien’s Wine comes in Medium or Dry Bubbly and Dry Still. Grown and produced in the Ahuroa Valley since 1993, it’s New Zealand’s best-selling Feijoa Wine. “We are very pleased to inform you that we have teamed with Buy Pure New Zealand & Selling Solutions to manage our sales and merchandising nationwide.”

For more information call 09 422 5846 or email info@lothlorienwinery.co.nz.

30

I

2017 The BEverage Report 100% OWNED

DEVIL’S STAIRCASE

FIRST KISS OF SUMMER

Devil’s Staircase wines are inspired by the winding road leading from Queenstown to Kingston along the shores of Lake Wakitipu. Sourced from several Central Otago vineyards, the Devil’s Staircase Pinot Noir takes then willing down into the realm of decadence and Bacchanalian delights. Here, everything is pleasure spiced up with a bit of naughty.

The unrelenting Central Otago environment tortures the vines, whose twisted limbs produce a wine worthy of absolution; strong and sensual with lashings of dark fruit, sinfully succulent and devilishly good.

The flavours are practically immoral, full of black Doris plums, blueberries and bramble fruit, and will leave you with an insatiable desire for more.

Rockburn has released its highly anticipated 2017 Stolen Kiss which offers wine lovers the first kiss of summer around the country. The iconic Central Otago winery is a Rosé pioneer in New Zealand, being one of the first wineries to take the pink tipple seriously, creating a cult-like following for their limited-edition Rosé for several years now. Stolen Kiss is made from grapes ‘stolen’ from Rockburn’s highly-awarded Pinot Noir. The sweetly, frivolous and fruity side of Central Otago Pinot Noir is bound up in this Rosé, evoking summertime.

“Stolen Kiss greets you with candy-floss and crème-brûlée aromas, leading into a flirtatious toffee-apple and simmering strawberry palate smeared with cherry lip-gloss”, says winemaker Malcolm Rees-Francis.

FOR LIFE’S GOLDEN MOMENTS

Blue Nun 22k Gold Edition is a high-quality sparkling wine from Germany, with a full, rounded flavour. Light and elegant in style with ‘magical energy’. What makes it distinctive is that it contains fine pieces of 22-carat gold leaf, designed to highlight its natural effervescence. A great aperitif or accompaniment for light meals and hors d’oeuvres, this is the perfect sparkling for celebrations, special occasions, and life’s golden moments. Available in 0.2L, 0.75L or 3L bottle sizes. Exclusively imported into New Zealand by Q-Liquid.

For more information call 09 636 7730, email info@qll.co.nz or visit www.qll.co.nz.

WAIPARA HILLS EQUINOX SAUVIGNON BLANC 2015

This Equinox Sauvignon Blanc has been handcrafted to capture the unique essence of the Waipara Valley. Aromas of crisp stone fruit and a touch of smoky oak leads into rich, mouth-filling flavours of nectarine and white peach, beautifully balanced with mineral acidity and a lingering finish. Fermented in French oak barriques (15 percent new) and then aged in the same vessels, it builds in a subtle texture and structure which works well with the riper, more sun exposed fruit used in this barrel fermented Sauvignon Blanc. Delicious served with fresh shellfish.

LE PETIT ROSÉ

Le Petit Rosé from Jacob’s Creek is a fresh, delicate Rosé showcasing a modern Australian approach and premium fruit from selected blocks of Pinot Noir, Grenache and Mataro. With a pretty pale rose petal colour, Le Petit Rosé has an aromatic aroma on the nose and shows red currant and spice. Enjoy with a variety of light savoury dishes, from charcuterie, quiche or soufflé to seafood, salads and pasta. Available in a 750ml bottle and new 200ml bottles.

For more information contact Pernod Ricard NZ Customer Service on 0800 655 550. This product is available through wholesalers Trents and Gilmours.

Review Publishing co ltd

I 31

BOOMERS AND MILLENNIALS – THINK DIFFERENT, DRINK DIFFERENT “New Zealanders love a good drop. Nielsen Consumer and Media Insights (cmi) data shows that 78 percent of Kiwi adults consume alcohol. And, baby boomers (born between 1946 - 1964) and millennials (born between 1980 - 1996) collectively account for 58 percent of the drinking population.

Millennials seek a variety in their beverage choices. The majority (65 percent) drink more than three types of alcohol and 15 percent have an alcoholic beverage repertoire that ranges across all five categories (wine, beer, cider, rtds and spirits). Almost one-in-two millennials like to try new or different beers and they are also more likely to drink craft beer. On the other hand, almost half of boomers drink a maximum of two beverage types with wine and beer the favourites. A quarter choose to pay more for premium quality wine.

These generations are making different shopping choices, too. Boomers are adding their beverage of choice to their grocery shop - of those who bought alcohol in the last month (off premise), 38 percent bought exclusively from the supermarket. Six-in-ten millennials, on the other hand, purchased their alcohol exclusively at liquor stores. Interestingly, boomers spend more on alcohol than millennials spending $7 more per week on alcohol than millennials (or $378 more per year) and boomers are 13 percent more likely than millennials to say they are in financially comfortable circumstances. The differences in how boomers and millennials consume and shop for alcohol illustrates how important it is for both suppliers and retailers to understand the profile and the needs of the people who are purchasing your brands and shopping for alcohol in stores.

LOOKING TO THE U.S. FOR WHAT’S NEXT IN LIQUOR Big innovations in the U.S. liquor market are creating new avenues for growth, while highlighting the need to offer consumers across demographics and age groups, new and engaging ways to try, interact and purchase alcohol. Earlier in the year, Danny Brager, senior vice president of Nielsen’s beverage and alcohol practice presented the latest trends and innovation shaping the U.S. market to new zealand suppliers and retailers.

• A big night out is replaced by a big night in: off-premise is reaping the benefits of consumers’ increasing desire to stay home. The rise of online shopping and delivery, access to better quality fast food and prepared meal solutions, and a growing disposition to entertain at home is taking people away from consuming food and drinks in other establishments.

• New channel opportunities: the growth of the ‘grocerant’ - a hybrid of a grocery store and a restaurant - is in full swing across the U.S. grocerants span the dining atmosphere, with many offering everything from salad bars, sushi counters, fresh made pizza, cheese and deli counters, to a fully licensed bar and liquor store. While grocerants will create tough new competition for fast-food chains and traditional restaurants, it also provides new channel opportunities for liquor brands, both for onsite consumption and retail purchasing.

• Ranging new flavours: launching new flavours has been successful in injecting growth into a mature liquor category like whiskey. Whiskey spiked with flavours such as cinnamon, honey and apple represents 15 percent dollar share of the category and is showing annual growth of 11.5 percent - well ahead of unflavoured (up 5.1 percent).”

Bashar Basheer Senior Manager Retailing, Nielsen NZ

32

I

2017 The BEverage Report 100% OWNED

PRODUCT ENQUIRES:

Q-LIQUID LTD

232A Neilson Street Onehunga, Auckland Tel: 09 636 77 30 Email: info@qll.co.nz www.qll.co.nz

bluenunworld.com

Like us on Facebook!