MARKET READY $
16.95
Connecting New Zealand Food & Beverage to the World 将新西兰的食品及饮品推向全世界
www.supermarketnews.co.nz
www.restaurantandcafe.co.nz
www.hotelmagazine.co.nz
在线免费阅读 READ ONLINE FOR FREE www.supermarketnews.co.nz www.restaurantandcafe.co.nz
www.hotelmagazine.co.nz
New Zealand producers are not only responding to global trends, they are at the forefront in many innovative product lines.
New Zealand manufacturers are committed to product innovation, clean label and field to fork transparency responding to global consumer demands.
From healthy convenience to hybrid innovation and fusion, plant-based alternatives, and the continuing innovation around beverages, the range from New Zealand brands reinforces our position as one of the world's most trusted producers.
向您展示新西兰的出口品牌 fandbmarketready.com
I3
Foodfirst is a 100% New Zealand owned and operated national food distributor. With over 30 years of delivering expert solutions to our customers nationally, through our 22 distributors, Foodfirst today offers national coverage with an experience team. Visit www.foodfirst.co.nz talk to us about your requirements.
PO4Box Wellesley St, Auckland 1141, New Zealand. Ph: +64 (09) 365 2000 Market Ready 2018 100 OWNED I F+B5719, %
Tania Walters Publisher
Sarah Mitchell Editorial Director
In this, our Asean edition of F&B Market Ready we feature the brands and products of New Zealand producers and suppliers, outlining a little of their brand story. Emerging producers are responding to the growing consumer demand for artisanal products, while mainstream producers are also innovating through new ingredients, flavours, product variants, clean label and packaging design. Innovation is an over-used word but it is the catch-phrase of the moment for consumers who are looking for the next trend, the next food ingredient or superfood. Our team continues to support all suppliers to the New Zealand grocery industry and this F&B Market Ready report, is just one of the many innovations that we have brought to the retail grocery conversation.
While premiumisation and brand collaborations continue to show up in NPD, the top trends to watch in New Zealand are: • Balance the Sweet – sugar is under pressure as consumers drive to balance taste and health, a real driver for NPD. • In Tune Body – consumers are personalising
CHAIRMAN: PUBLISHER: GENERAL MANAGER: EDITORIAL DIRECTOR: EDITORIAL TEAM: ADVERTISING SALES: SENIOR DESIGNER:
Peter Mitchell, peter@reviewmags.com Tania Walters, tania@reviewmags.com Kieran Mitchell, kieran@reviewmags.com Sarah Mitchell, sarah@reviewmags.com Mark Fullerton, mark@reviewmags.com Georgina McKimm, georgina@reviewmags.com Felicity-Anne Flack, felicity@reviewmags.com Caroline Boe, caroline@reviewmags.com Raymund Sarmiento, raymund@reviewmags.com
their own nutrition intake, experimenting with free from, superfoods, plant alternatives and specific diets like paleo. • Clean & Clear – clean label is the new global standard. • Encapsulating moments – targeting specific moments, for example, snacking on the go products are on trend for 2017/18. • Seeds – increasing consumer interest in seeds, moving beyond chia and quinoa, consumer interest is fuelled by the natural source of flavour, texture and health benefits. • Sophistication – consumers are willing to pay for an indulgent product of premium quality. This is especially the case in the growing middle classes in developing markets. • Global Connect – connectivity means that the spread and choice of authentic international cuisines give consumers more knowledge of other foods and flavours. • Changing Taste – innovation continues as manufacturers continue to capitalise on the potential of hybrid innovation and fusion. • Rise of plant-based – plant milks, meat alternatives and vegan offerings have moved into mainstream as consumers move to take the benefits of plants into their daily diet. • Kid Power – kids continue to be influencers for what goes in the grocery basket, but now it’s not the unhealthy options such as confectionery, typically they are now driving consumption of healthier options.
F&B MARKET READY is published under license to Review Publishing Co Ltd as a supplementary publication to SupermarketNews magazine. Please direct all enquiries and correspondence to Review Publishing Co Ltd. The opinions and material published in this edition of F&B Market Ready are not necessarily those of the publishers unless specifically stated. All material in this publication is copyright and may only be reproduced with the consent of the publisher. Copyright 2018 F&B Market Ready is a supplementary publication to SupermarketNews magazine.
ISSN No. 1173-3365
Suite 9, Level 3, 20 Augustus Terrace, Parnell, Auckland, PO Box 37140 Parnell, Auckland, New Zealand. Tel +64 09 3040142 Fax +64 09 3772794 fandbmarketready.com
I1
New Zealand East Asia:
NATURAL PARTNERS
Hayley Horan
New Zealand Trade Commissioner in Singapore
East Asia is an increasingly important market for New Zealand. South East Asia (the ten ASEAN countries) is our fourth largest export market by economic group. Across East Asia – Japan, South Korea, Thailand and Singapore are among our top ten export destinations, by country. We are natural business partners, with many shared interests. In our relationships, we jointly value trust, loyalty, and respect. In business, this translates to the importance we attach to the wellbeing of our relationships, and working collaboratively to achieve success.
EAST ASIA – BY THE NUMBERS
• Eighteen percent of consumers in South East Asia are willing to spend more for organic food. • Sweet biscuits, savoury snacks and seafood saw the highest number of new product launches in the South East Asia region last year. • Non-animal protein is on the rise, with 40 percent of Chinese consumers saying it is their preferred protein source. • The number launching into the South East Asian market with a vegetarian or vegan claim increased by 140 percent between 2012 and 2017. • The value of the Chinese health food market is expected to rise to NZD84 billion by 2021, increasing ten percent year on year. • Indonesia’s GDP and middle class is expected to double by 2020, further increasing the market for perceived luxury products.
2
I F+B Market Ready 2018
100% OWNED
We also share a passion for premium quality, safe and nutritious food and beverage products. This plays to New Zealand’s strengths. Our climate, fertile soil, water purity and relative isolation make our country ideal for almost every kind of production – from meat and seafood to beverages and horticulture. Our stringent food safety standards and biosecurity measures meet the highest requirements for traceability, and are overseen by the New Zealand Government’s Ministry for Primary Industries. This has earned us a global reputation as a trusted supplier of quality ingredients to many of the world’s major global food and beverage companies. The integrity of our systems and confidence in our food are obvious reasons why our food sector accounts for more than ten percent of our GDP and employs one in every five employees. At an individual level, our businesses are working hard to customise their products to local palates and preferences across East Asia, and to meet the needs of the region’s cultural diversity and changing demographics - from workers with long commutes and no time to eat, to people relocating to cities and living alone for the first time, to the health-conscious, to those with dietary restrictions. These products range from pre-prepared, slow-cooked beef and lamb that can be reheated in 30 minutes, to sheep milk infant formula suitable for children with sensitive stomachs. Other products include apples freezedried to maintain natural tastes and aromas, halal-certified and with no additives, as well as Greenshell Mussels rated as one of the most sustainable seafood products in the world. Our business partnerships are supported by a number of free trade agreements designed to open up market opportunities, streamline processes, reduce costs, and create more security for both sides. This is increasing trade. In the first year of the New Zealand-Korea Free Trade Agreement (in 2016), our fruit exports to South Korea grew by 32 percent to NZ$80 million. Our cherries, kiwifruit and avocados were particularly popular. Our dairy exports went up 21 percent to $149 million, led by growth in butter, cheese and ice-cream. New Zealand also has free trade agreements with Singapore, Thailand, two with ASEAN, and we are negotiating others with multiple countries (the Regional Comprehensive Economic Partnership and the Comprehensive and Progressive Agreement for Trans-Pacific partnership). East Asia is one of the world’s most exciting markets, and there is plenty more room for collaboration – fed by mutual interests and values, and a positive business environment. For more information: www.nzte.govt.nz n
PREMIUM WHOLEFOODS
The CleanPaleo brand encompasses a range of premium wholefoods that lead with flavour and defy convention. Launched in 2013, it is a premium brand targeted at consumers seeking to maintain a Paleo, gluten-free, or simply a healthy lifestyle, and is characterised by products that are free from gluten, grains, dairy, preservatives and additives.
Q: What is the brand story? A: Starting from a simple range of breakfast blends, the range now includes over 20 products which span across the snacking, protein powder and bread categories. The range currently includes Breakfast Blends (cereals), Protein Powders, Biltong (dried beef ) and Bread (gluten free). The brand has struck a chord with informed, discerning health conscious consumers who have influence over the food purchased in the household. Q: What is the current product range and variants and what makes these products stand out in the market?
A: CleanPaleo Breakfast Blends are made from natural nuts, coconut, and seeds and certified organic fruit [Fruit Fusion Breakfast Blend]. There are four variants; Manuka Crunch, Original Crunch, Cacao Berry and Fruit Fusion. Our breakfast blends are gluten free, grain free, dairy free and contain no preservatives, no additives, and no added sugar. CleanPaleo Biltong is made with the finest grass-fed beef that is then air dried with the perfect blend of salt, pepper and coriander to give it a wonderful aroma and balanced flavour. There are three variants; Original Grass-Fed, Smoky Chilli and Chipotle and Garlic. CleanPaleo Protein Powders are 100 percent natural; they do not contain any artificial or chemically engineered ingredients. There are four flavours; Native Vanilla, Light Chocolate, Mochaccino and Island Mango. All variants available in both 600g and 180g packs. They are made from free-range egg white powder, flavoured with natural ingredients and lightly
sweetened with certified organic dried coconut nectar. This makes our protein powders highly nutritious and safe for diabetics as well as Paleo-friendly.CleanPaleo range contains no artificial flavours, no added sugar, and no preservatives. Q: What is innovative or unique about the product? A: The CleanPaleo range is made for all of our products using only whole food ingredients and don’t add any preservatives, food colourings or refined sugar. Q: Who is your consumer and what benefit does the product bring them? A: The range is targeted at consumers (late 20s and 40s+), educated, and who understand nutrition and the basic principles of Paleo, who are looking for optimum health. CleanPaleo and the Paleo lifestyle provides balanced energy, stable blood sugar, more efficient work outs, can burn off body fat, improve sleep, clear skin, reduce allergies, improve mood. It’s easy to find, and CleanPaleo is easy to use on the run. Q: What consumer trend doesthe product support? A: People are trying to achieve balance and optimum health in their lives, but are often unwilling to compromise on taste and convenience. n For more information please contact Tim Holt on +64 21 873 146 or email tim@riotfoods.com
NATURAL INNOVATION
At Mary Gray innovation is a continuous process, and a food technologist on the team means a constant supply of new product development. The market loves new products and this level of innovation keeps customers returning. Q: What is the brand story? A: Mary Gray is a family run business in Christchurch since 1949 making handmade confectionery. Q: What is the current product range and variants and what makes these products stand out in the market? A: There are three products in the Manuka Honey Drops: Ginger & Echinacea, Original and Lemon. They are products that can be used all year round to help with a dry or tickling throat. The Manuka Honey is very soothing and they are gluten free. Q: What is innovative or unique about the product? A: Only Manuka honey is used and Mary Gray does not blend other honeys. The product is
also handmade. Q: Who is your consumer and what benefit does the product bring them? A: People that do not always want to take medicated products. In regards to the presentation of packaging and drops, each drop is individually wrapped, so they can easily be carried around.
Q: What consumer trend does the product support? A: Using a natural product, with Manuka Honey. n For more information please contact Rhonda McLeod at rhonda@nzglobalfoods.co.nz or on +64 27 212 4038.
fandbmarketready.com
I3
STRICTEST QUALITY COFFEE
Grounded Responsible Coffee is exactly what it sounds like – coffee produced according to the strictest quality and sustainability standards.
Q: What is the brand story? A: Grounded Responsible Coffee is about being as sustainable as possible, with no compromise on design, quality, price or convenience. That’s why Grounded Responsible Coffee not only tastes good but is also 100 percent Fairtrade, 100 percent organic, certified Climate Neutral, and involved in reforestation in multiple countries helping clean up the environment and
restore native flora and fauna. Q: What is the current product range and variants and what makes these products stand out in the market? A: The products are crafted for today’s consumer – fast growing category and segments, stunning design, premium quality, on-trend flavour profiles, sustainability ‘baked in’ to the essence of the brand, certified climate neutral, organic and Fairtrade, and we are involved in reforestation. The current product range includes Plunger Grind 200g – 2 variants (Kickstarter blend & #time2shine blend); Whole Coffee Beans 200g – 2 variants (Kickstarter blend & #time2shine blend) and Coffee Eco-Capsule 10s – 3 variants (Kickstarter blend, #time2shine blend, Colombian Single Origin), Nespresso compatible. Q: What is innovative or unique about the product? A: It delivers on quality, design, sustainability, price and convenience. Sustainability is ‘baked-in’ to the name, design and product – it is certified Climate Neutral, Organic and Fairtrade.
Q: Who is the consumer and what benefit does the product bring them? A: Grounded is primarily targeting Millenials who want products that reflect their personal values and style, and also those who want to do their bit, without compromising on taste, price or convenience. Q: What consumer trend does the product support? A: Premiumisation, design trends, coffee flavour trends, more sustainable consumption without compromising taste, price or convenience – concern about the environment and climate change, concern about chemicals in food, concern about protecting farmers and workers, provenance, growth of natural products, desire for variety, trust of smaller brands, cutting through the clutter of the category – shop-ability – Grounded is designed to be ‘easy to shop’. n
For more information please contact letschat@groundedcoffee.co.nz or call +64 9 356 4625
MARCELO’S DREAM
The Durello story began more than 58 years ago around the family table in the Brazilian countryside and became reality in a small commercial kitchen in Auckland’s city centre in January 2014.
Q: What is the brand story? A: Marcelo Menoita, Neide Durello’s son, started Durello Traditional Brazilian Foods Ltd in 2014 in a small commercial kitchen in the centre of Auckland. It had always been Marcelo’s dream to set up a food business, specialising in Brazilian food, using his mother’s recipes. Q: What is the current product range and variants and what makes these products stand out in the market? A: The Durello savoury range contains the Brazilian Cheese Bread Original, Brazilian Cheese Bread Garlic, Brazilian Chicken Delight and Brazilian Fish Delight. Q: What is innovative or unique about the product? A: Durello is the only Brazilian brand that is available in the supermarkets, for wholesale
4
I F+B Market Ready 2018
100% OWNED
and export. The savouries are unique and made with high standard ingredients. The company discovered that there was a large demand for tasty GF products which was a great opportunity for innovation and they increased the range for the Brazilian Cheese Breads. Innovation is key and all Durello products are a fresh concept to New Zealand, being the only original Brazilian savouries that are currently sold into supermarkets nationwide. In fact, they bring a new Latin flavour to a line of appetizers that has become a benchmark in the retail industry. Q: Who is the consumer and what benefit does the product bring them? A: Consumers are those who love to try new products, who have a desire for highquality, exotic, great-tasting new products. They can choose different savouries every time and all products are very easy to prepare. Q: What consumer trend does the product support? A: As people have become more aware of the importance of good food, it is highly important to maintain the quality of each unit produced. We offer GF options and the Chicken Delights
are made with Free Range Chicken. Customers value the quality of the Durello customer service as much as price and quality of the products. n For more information visit www.durello.co.nz or contact Barbara Scholten at +64 21 0264 3850
II Love LOVE FOOD CO Baking is a range of gourmet cookies made in New Zealand with high quality New Zealand ingredients.
• Created by two mums who want to create good food for families, I Love Food Co is an innovative NZ food company with products available in supermarkets around the country. • Uses New Zealand butter, wholegrain oats, unrefined sugar and 20 percent of the sugar is replaced with date puree so they are not too sweet and have a lovely texture. • No artificial flavours or colours are used and the cookies contain no preservatives and no palm oil. • Four delicious flavours available in the range with more new products launching this year. The cookies come in an impactful resealable pouch with good shelf life and transportation protection. n Website: www.ilovefoodco.com Facebook: Ilovefoodco Instagram: ilovefoodco Linkedin: I Love Food Co Wechat: ILoveBaking For more information please contact hello@ilovefoodco.com or call +64 9 815 5930 (0800 743 748)
SUPER-PREMIUM BREAKFAST
Scotty Baragwanath’s fascination for food began at a young age, when he got his first fry pan. Not many five year olds start cereal companies so after 20 years in the international food business he’s catching up. Q: What is your brand story? A: Blue Frog is a super-premium breakfast company producing the world’s best breakfast products. Blue Frog uses the world’s best whole food ingredients, ingenious flavour combinations and awesome bits. No nasties, no numbers, just fun filling goodness, made with a whole lotta love. It’s ‘cerealsly’ good! Q: What is the current product range and variants and what makes these products stand out in the market? A: Blue Frog offers a selection of award winning grain free and gluten free cereals, a kids targeted range and recently launched porridge range, to be expanded in 2018. Q: What is innovative or unique about the product?
A: Blue Frog is the leader of innovation in the breakfast category – constantly searching out the latest nutrient dense ingredients and flavour combinations to include in the range to maximise both flavour and nutrition, some examples include the use of Green Banana Flour and Heat Stable Probiotic. All categories to drive premiumisation – delivering innovative and high value products exceeding the customers expectations. This is delivered through both ingredients, functionality, taste and also exceptionally beautiful pack design. Blue Frog has a unique approach in working closely and forming collaborationss with key likeminded companies to produce exceptional products, leveraging the best of both companies. These include work with Fix and Fogg Peanut Butter, All Good Banana’s, OOB Berries and Heilala Vanilla – a selection of New Zealand’s finest food companies. All products are preservative free (no sulphites especially), dairy free, refined sugar free and vegan. Blue Frog also NZ’s most
awarded breakfast brand for 2015-2017. Q: Who is the consumer and what benefit does the product bring them? A: Anyone following a wellness lifestyle predominantly 25-55-year-old females with an active lifestyle and approach to clean plant based eating. Q: What consumer trend does the product support? A: Health and wellness, plant based eating. Minimally handling clean plant based foods are the key to producing simply the best tasting and most enjoyable breakfast experiences possible. n For more information please contact sales@bluefrogbreakfast.co.nz or call Scotty on +64 22 167 8752
fandbmarketready.com
I5
FUNCTIONAL ORGANIC TEA
An ailing mother and an ancient text led to the creation of Puraty, a range of functional organic beverages. Puraty sources botanical ingredients that are produced according to rigorous sustainability standards, including criteria for measuring ecological, economic, and social sustainability. Q: What is the brand story? A: Scott Patterson’s mother was diagnosed with possible early signs of osteoporosis. He started looking at the much wider world of natural health therapies, and came across the remarkable work by a person called Pedanius Dioscorides circa 70AD, who wrote one of the world’s longest lasting of all-natural health books. A Strong Bones medicinal tea was formulated and given to my mother. Paterson started to receive requests to buy the medicinal tea from other friends, and an accidental business was born. Q: What is the current product range and variants and what makes these products stand out in the market? A: Puraty currently has eight functional teas; Digestive Aid, Energiser Boost, Liver Detox, Sleep Well, Slim Down, Green Tea Kombucha, Green Tea Matcha and Green Tea Turmeric.
Q: What is innovative or unique about the product? A: Puraty teas are functional and organic. Q: Who is the consumer and what benefit does the product bring them? A: The 25-to- 60-year-old female, health conscious consumer. Q: What consumer trend does the product support? A: Puraty products are organic and natural
and contain no preservatives, no additives and no GMO. n For more information contact Deanna Chiang on +64 21 116 8018 or dee@plumagencies.co.nz
T H E P E R F E C T M ATC H MADE IN NEW ZEALAND
Tohu Wines & Kono GreenShell TMMussels Tohu Single Vineyard Marlborough Sauvignon Blanc Since 1998, as world’s first Māori wine company, we have been making our mark on the world with wines produced from New Zealand’s premier grape growing region.
90
POIN T S
Kono GreenShell TM Mussels Hand raised in the isolated, pristine and nutrient-rich water of Aotearoa, New Zealand - these mussels have a straight from the water taste. • Green shell adds extraordinary visual appeal to a plate • Highly versatile for a creative menu composition • Sustainable, pure and delicious • Sold as fresh or frozen: whole, half shell, conveniently packed to suite a range of food service and retail sales channels. Sales enquiries Wine : daniel.taylor@kono.co.nz
6
I F+B Market Ready 2018
Seafood : roy.dawson@kono.co.nz
www.kono.co.nz 100% OWNED
ALTERNATIVE NUT BUTTER
Sophie Williamson started Poppy & Olive in late 2013. Being diagnosed with Ceoliac disease at age five, she’d grown up experimenting with different foods and baking things from scratch given the limited availability of gluten free products on the market.
Q: What is the brand story? A: After working for three years in the public sector, Sophie decided to follow her foodie passion and began selling gluten free baked goods and nut butters at local farmers markets around Auckland. As a health food enthusiast, she decided to focus solely on nut butters as there was a clear gap in the market for peanut butter alternatives. Once word got out, she received requests from retailers nationwide to stock her butters and the business grew from there. Riot Foods (CleanPaleo’s parent
Omega Seafood Cooked Gourmet Mussels offer the home chef the great taste and versatility of sustainable, all-natural seafood without the labour, waste, quality and food safety concerns fresh seafood can bring. • New Zealand Greenshell mussels have been judged by the USA’s Ocean Blue Institute as one of the most environmentally friendly seafood products. Mussels feed by filtering algae and plankton out of the surrounding water, thereby improving the quality of the water. The currents around the Omega farms are rich in Antarctic phyto-plankton, which contain the building blocks of the omega oil food chain. New Zealand’s unique positioning is why
company) acquired Poppy & Olive at the end of 2016, and took Sophie on to continue running Poppy & Olive. This partnership has seen many exciting changes to the Poppy & Olive brand, including a brand overhaul, launching the new look/new range in late May 2017. Q: What is the current product range and variants and what makes these products stand out in the market? A: There are four variants – Smooth Almond Butter, Chocolate Hazelnut Butter, Crunchy Almond Butter and Cashew Almond Butter. Our nut butter range is gluten free, grain free, dairy free and contain no preservatives, no additives and no added sugar. Q: What is innovative or unique about the product? A: The Poppy & Olive range doesn’t add any preservatives, food colourings or refined sugar. Q: Who is the consumer and what benefit does the product bring them? A: Products are targeted at consumers (late 20s
and 40s+), educated, and understand nutrition, the healthy millennial, looking for the new, healthy foods to fuel her high energy lifestyle and the sugar free mum – she’s a fan of versatile, natural ingredients that she can use in lots of different ways and are low in sugar. Q: What consumer trend does the product support? A: Products follow the backlash against sugar and the growth in premium, high quality spreads. Unflavoured single or blended nut or seed butter spreads dominate the category, along with the growing range of diverse ethnic flavours (sweet, spicy and savoury). iGeneration and millennials using nut-based spreads in dressings and sauces and are buying into peanut butter alternatives – a key driver. n For more information please contact Tim Holt on +64 21 873 146 or email tim@riotfoods.com
greenshell mussels are so high in omega oil.
a sustainable quota set by the government in 2002. The clams are harvested and graded on the spot, with undersized clams being thrown back immediately.
• Omega mussels are grown on ropes suspended in water which cause minimal environmental disruption, and their clams are sourced under
• Whole shell and lightly cooked in their own juice, omega Seafood Cooked Gourmet Mussels are ready to be served cold, or prepared like live. Each pouch is ready to serve or heat, giving you more convenience and more profit! • less labour • less waste • easier quality control • easier food safety n
P.H.R Processing Ltd, PO Box 493 Blenheim 7240, NEW ZEALAND. +64 275 472 319 +64 3 579 1421 ex1. www.omegaseafood.com www.facebook.com/ omegaseafoodcookedgourmetmusselsandclams
fandbmarketready.com
I7
PASTURE TO PLATE
From a farmers market stall to a thriving meat business, the last 17 years have seen Woodburn Venison go from strength to strength.
made with fresh ingredients. The is to be low in fat and sodium. The products have a wide age range appeal, and are well-suited to those with particular needs such as cholesterol and diabetes issues, and to those families who want a healthy meal choice that they would make themselves if time allowed. Q: Who is your consumer and what benefit does the product bring them? A: Young children to elderly – the products have wide age range appeal. Venison has a high iron content and several of the vitamin B group, most readily absorbed in the gut for cognitive development in young children supports, and generally supports well-being and zinc absorption. Q: What consumer trend does the product support? A: The products appeal to those making healthy food choices. n
Q: What is the brand story? A: A pasture to plate concept, Woodburn Venison started in 2001. Q: What is the current product range and variants and what makes these products stand out in the market? A: Fresh chilled handmade products, traditionally butchered from free range red deer in the Hawkes Bay. Woodburn is the longest producer consistently supplying the New Zealand market, for 17 years. Q: What is innovative or unique about the product? A: Handmade products; the majority being
For more information contact Sally Haslett on +64 6 835 3307 or email sally@woodburnvenison.co.nz
Angel Food specialises in delicious dairy-free cheese alternatives – because many people are wanting to reduce or eliminate their consumption of animal products‌ but cheese is so delicious and so integral to many of our favourite dishes!
Made in Aotearoa New Zealand Direct replacement for dairy cheeses Vegan and non-GMO No cholesterol and very low in saturated fat Contact: CEO Alice Shopland alice@angelfood.co.nz Phone 0064 9 3764623
8
I F+B Market Ready 2018
100% OWNED
n
NEW ZEALAND’S LEADING BUSINESS TO BUSINESS MAGAZINE • News • Features • Industry • Insights • Trends • What’s New • Interviews • SUPERMARKETNEWS is the New Zealand industry’s leading resource for information, providing news, trends, solutions and insights from the largest and most experienced editorial team covering the New Zealand retail grocery industry. The magazine is by subscription and is personally addressed to executive decision-makers in the retail grocery food (fmcg) industry.
新西兰领先的企业对企业杂志 • 新闻 • 特稿 • 行业 • 见解 • 趋势 • 最新消息 • 访谈 • 超市新聞是新西兰业界领先的信息资源，由业内规模最大， 经验最丰富的社论团队提供涵盖新西兰零售杂货业的新闻，趋 势，解决方案和见解。该杂志是通过订阅收取，致力提供于零 售杂货品 （快速消费品）行业的执行决策者作亲自阅读。 注册我们的电子通讯，并通过我们的网站注册为国际读者， 免费查看我们的在线期刊: “超市新聞”。
Sign up for our e-newsletter, and view our online digital issue of SupermarketNews, free of charge, simply by registering through our website as an international reader.
Email: info@reviewmags.com Ph: +64 9 304 0142 www.supermarketnews.co.nz fandbmarketready.com
I9
GUILT-FREE TIME OUT Wahiki believes everybody deserves a guilt-free timeout, as the products are dairy free, gluten free and vegan. It is also the first and only ice cream currently to be certified by Coeliac Association with Crossed Grain Logo. Q: What is the brand story? A: Wāhiki Ice Creams are the creamiest and tastiest coconut ice cream made from real coconut milk using natural and highest quality ingredients. Wāhiki was started by a couple of friends and the name means “time out” in Māori. Wāhiki is currently working on a number of very exciting flavours that would be launched in 2018. Q: What is the current product range and variants and what makes these products stand out in the market? A: There are four variants: Coconut Vanilla, Coconut Chocolate, Coconut Mango and Coconut Matcha in three sizes: (120ml, 480ml and 5 litre commercial tubs). All Wāhiki Ice Creams are also certified Halal by FIANZ
(Federation of Islamic Associations of New Zealand). Q: What is innovative or unique about the product? A: As per above, and using the highest quality natural ingredients and reducing the sugar content of the product. As an example, to make the Wāhiki Coconut Mango, the company has used real mango pureé and real passionfruit pureé. Wāhiki Coconut Matcha is the only vegan coconut Matcha ice cream in the market. Q: Who is the consumer and what benefit does the product bring them? A: The consumers are anyone loves to treat themselves with ice cream, anyone who loves a creamy and high-quality ice cream and as well as all the health conscious, dairy and lactose intolerant, gluten free and coeliac consumers.
Based on internal research Wāhiki is also popular with young families as well as any consumer who wants to have a more wholesome ice cream with lowered sugar and calories. Q: What consumer trend does the product support? A: Wāhiki products are vegan, dairy free, gluten free, lower sugar content and using real food with nutritional values. n For more information contact Haman Shahpari at haman@wahiki.co.nz or call +64 21 588 775
THE VERY BEST SAFFRON
Kiwi Saffron is a family business owned by Steve and Jo Daley, who both have backgrounds in horticulture and were looking for a new challenge. Their game plan was to grow saffron for their own use but once smitten by the magical plant, they expanded their plantings to a commercial size so they could offer the very best saffron both in New Zealand and further afield. Q: What is the brand story? A: Steve and Jo Daley love living in Fiordland and their saffron thrives in the extreme climate under New Zealand’s intense sun to deliver the highest crocin (colour) and potency measurements in the world. Kiwi Saffron is the southernmost saffron growers in the world. They enjoy the community spirit of saffron harvest each April with family and friends, handpicking and drying the saffron crop. Kiwi Saffron
10
I F+B Market Ready 2018
100% OWNED
produces 100 percent saffron with passion and pride for the enjoyment and benefit of all. Q: What is the current product range and variants and what makes these products stand out in the market? A: Kiwi Saffron offers saffron threads and powder in quantities of 0.5g, 1g, 2g and 5g tins as well as selling bulk saffron and a retail carton of 20x 0.1g blister packs in an attractive display outer. The tins have attractive eyecatching labels and are food grade and recyclable. Q: What is innovative or unique about the product? A: Saffron has been used to enhance food around the world since ancient times. With Kiwi Saffron a little goes a long way. The saffron is scientifically proven to ISO standards to be world class quality. A good chef will appreciate its purity on seeing the very first thread, knowing its potential to enhance and enrich a dish. Kiwi
Saffron is pure and potent, verified as a world class product. Kiwi Saffron is pharmaceutical grade, ideal for use in both health and culinary purposes. Q: Who is your consumer and what benefit does the product bring them? A: Kiwi Saffron supplies chefs, retailers, restaurants, distributors, and naturopaths. Consumers can be assured of consistency of quality and performance. Saffron has been used in natural medicine for centuries. Consumers can trust in a New Zealand grown product, safe in the knowledge that saffron is grown using natural inputs. Kiwi Saffron’s commitment is to quality and consistency in flavour, aroma and taste, as well as a long shelf life and traceability. Q: What consumer trend does the product support? A: Choosing New Zealand grown products, healthy eating, health foods and natural medicine, creating meals at home rather than dining out, and exploring global cuisine available more widely in New Zealand. n For information please email info@kiwisaffron.com or call +64 27 856 2867
Aroha is a range of hand crafted cordials, sparkling sodas and still fruit juices produced from the finest ingredients New Zealand has to offer. • Real deal New Zealand ‘Craft Beverage'. Aroha’s fruit and flowers are either harvested wild, grown by the company, or sourced locally. Juiced and bottled and Waikirikiri farm in Canterbury New Zealand. • All produce is spray free, no preservatives are used and all ingredients are 100 percent natural. • Single strength juice produced from a single farm origin means the flavour of the juice is retained as it has not been through the ‘draining' concentration process and is indicative of the local area. • Aroha sodas and still juices help retailers stand apart. Unique flavours, presented in a
genuine craft package, helps define the tone of an establishment that ‘cares' about its food and beverage. • The Aroha range of cordials are delicious to drink with still or sparkling water but are also great for use in cocktails and mocktails, over ice-cream or in a summer style vinaigrette. n
For information contact Mark Dillon mark@arohadrinks.com or call +64 3 341 118 or +64 21 490 737
AROHA DRINKS DESCRIPTION
BAR CODE
UNIT SIZE UNITS PER CTN GST
CTN PRICE UNIT PRICE
RRP
Sparkling Elderflower
9421901412241
330ml
12
15%
$23.00
$1.92
$4.00 - $4.50
Sparkling Feijoa
9421901412036
330ml
12
15%
$23.00
$1.92
$4.00 - $4.50
Sparkling Blackcurrant
9421901412050
330ml
12
15%
$23.00
$1.92
$4.00 - $4.50
Sparkling Quince & Lime
942190141230 2
330ml
12
15%
$23.00
$1.92
$4.00 - $4.50
Sparkling Rhubarb
9421901412029
330ml
12
15%
$23.00
$1.92
$4.00 - $4.50
Ginger, Lemon & Honey Still
9421901412197
330ml
12
15%
$23.00
$1.92
$4.00 - $4.50
Sauvignon Blanc & Saffron Still
9421901412180
330ml
12
15%
$23.00
$1.92
$4.00 - $4.50
Apple & Pear Still
9421901412159
330ml
12
15%
$23.00
$1.92
$4.00 - $4.50
Elderflower & Green Currant Still
9421901412173
330ml
12
15%
$23.00
$1.92
$4.00 - $4.50
Elderflower Cordial
9421901412043
500ml
8
15%
$55.00
$6.88
$13 - $15
Gooseberry Cordial
9421901412104
500ml
8
15%
$55.00
$6.88
$13 - $15
Rhubarb Cordial
9421901412098
500ml
8
15%
$55.00
$6.88
$13 - $15
Wild Rose-Hip Cordial
9421901412135
500ml
8
15%
$55.00
$6.88
$13 - $15
Quince & Lime Cordial
9421901412142
500ml
8
15%
$55.00
$6.88
$13 - $15
Feijoa Cordial
9421901412296
500ml
8
15%
$55.00
$6.88
$13 - $15
Ginger Honey & Lemon Cordial
9421901412111
500ml
8
15%
$55.00
$6.88
$13 - $15
* Prices are based on a full pallet minimum order of 125 cases or more. Quoted prices for export orders and subject to confirmation fandbmarketready.com
I 11
OOB ORGANIC ICE CREAM We’ve always believed there was a place in the market for organic products where quality, great tasting, healthy food options could be made more accessible and mainstream to everyone. We believe eating organic is better for you and better for the planet. Being certified organic is a commitment to the land, the plants, our farmers and staff, and to you.
• • • • •
100% certified organic NZ owned company NZ Made Only premium ingredients Gluten free, Egg free n
89 Jones Road, Omaha, Matakana, New Zealand For more information please email orders@oob.co.nz or call +64 9 974 3242 or visit www.oob.organic
•
• • • • •
Veau (Veal) Fond de Viande (Beef and Veal) Greenshell Mussel Stocks provide the base flavour for many Meat and Seafood dishes such as Bisques, Paella, Risotto, Demiglace sauce, Red wine sauce. 100 % Natural products with no additives or undeclared ingredients. Gluten and Dairy free No added salt, no thickeners, no flavour enhancers. Consistent quality. GreenMount has HACCP based food safety system audited by a NZ govt agency, we are also USDA registered.
CONTACTS IN CHINA DISTRIBUTOR Food In Service Ltd. 200 LongCao Road, Shanghai.
GreenMount Foods makes culinary stocks for Hotels and Restaurants the same way as a chef would, but on a large scale saving time and money for busy restaurant and Hotel kitchens.
12
I F+B Market Ready 2018
100% OWNED
GreenMount Foods Professional Foodservice Stocks are all made in New Zealand and exported to many markets worldwide including China, they are sold frozen as 1 kg x 10 per case with a 2 year shelf life from manufacture date. • 4 varieties of GreenMount Stocks are available in China- Fond Homard (Lobster), Fond de
For more information please email order@foodin.com.cn or call +86 138 165 6975 Pascal or +86 21 6470 7034 Office OTHER INQUIRIES Tribal Brands Asia Limited Shanghai Vivian +86 186 2247 3237 n
INTRIGUING FLAVOURS
Wild Appetite currently contract manufactures for numerous wellrespected brands from New Zealand and abroad. Wild Appetite offers contract manufacturing to clients on an open and transparent basis, in order to achieve a cost effective and win-win end result. Q: What is the brand story? A: Wild Appetite’s ‘Mate’ is a fun and friendly brand from an iconic Kiwi company. Wild Appetite has won 14 London Great Taste Awards, justification that its products are up there with the best in the world. ‘Mate’, the new brand, is price and value competitive in mainstream grocery and features fun cartoon and emoji branding in an oxygen barrier 315ml plastic squeeze bottle. Wild Appetite is passionate about the foods it creates: intriguing flavours, vibrant taste and culinary craft. Q: What is the current product range and variants and what makes these products stand out in the market?
A: The current range includes; BBQ Mate Sauces – Smokey Bell Pepper, Smokey BBQ, Asian Stir Fry, Lemon & Herb; Salad Mate Dressings – Caramelised Balsamic, Creamy Caesar, Honey & Mustard; Dessert Mate Sauces – Double Chocolate, Butterscotch & Maple, Four Fruit Sauce; Milk Mate Drink Mixes – Chocolate, Strawberry, Iced Coffee, Chocolate With 1/3rd Less Sugar. Q: What is innovative or unique about the product? A: There is an emoji character on the principal display panel, central to the marketing initiative. The Strawberry Drink Mix contains real strawberry juice as an ingredient – not just flavoured as per other ready to drink SKUs on market. The milk mixes are very easy to mix compared to dried powder products on market, and the child friendly packaging means there is no mess. They are healthy, more natural concentrates for adding to flavour milk, and come in low sugar and dairy free variants. The Low Sugar Iced Coffee variant can be used with any form of milk, including dairy, coconut, soy and almond. The Asian Stir Fry Sauce is truly tested and a unique fusion of Asian flavours, and the Caramelised Balsamic is proving to be the number one seller within Salad Mate. The sauces
and dressings are versatile and can be used across a range of foods. There are no more than four SKUs per sauce category, and the flavours selected are ‘everyday use’ flavours. Q: Who is the consumer and what benefit does the product bring them? A: Each category is slightly different, but overall has a broad appeal. The new Milk Mate product range has been developed as a mainstream range that is to be marketed to children (age 2-19), with flavours such as chocolate for busy parents who want their children to drink more milk and make healthier beverage choices. It will also appeal to the health conscious or lactose intolerant consumer, with low sugar and dairy free variants like chocolate and strawberry. Q: What consumer trend does the product support? A: Healthy with low sugar variants, no artificial colours or flavours, preservative free unless an ingredient already has one present (such as mustard). They are premium products at an affordable everyday price. n For more information please contact peter@wildappetite.co.nz or call +64 27 445 0810
PREMIUM POSITIONED PRODUCTS For three and a half decades, Orchard Gold has been the leading frozen fruit supplier into New Zealand supermarkets. Orchard Gold frozen fruit – simple, natural, goodness. • New Zealand’s number one brand of frozen fruit by sales. • New, innovative “the Smoothie Collection by Orchard Gold” range. • High quality, easy to merchandise, re-sealable stand up pouches. n For more information contact Jason Foord, Director of Ffowcs Williams Ltd, at jason@ffowcs.co.nz or call +64 9 839 2394
fandbmarketready.com
I 13
SUSTAINED HEALTH AND WELLBEING Functional Whole Foods is a New Zealand owned company specialising in producing high quality functional food products, that are widely believed to protect against disease and sustain health and wellbeing through regular usage. Q: What is the brand story? A: This New Zealand family owned business has been cold pressing extra virgin seed oils and fibres organically for over 25 years in the heart of the South Island. The core product Flax Seed Oil is a rich nutritious sustainable source of Omega 3, making it easy to incorporate essential fatty acids into a healthy daily diet. FWF pride themsleves
on ensuring that all of their products deliver on quality and taste, and will never compromise the health properties! The staff and growers are part of something bigger, making people well. Q: What is the current product range and variants and what makes these products stand out in the market? A: Regulated as a food in New Zealand – Flax Seed Oil, Flax Fibre, Flax Fibre LSA, Flax Fibre Smoothie Range - Fruity Boost, Balancing Greens, Detoxolin. The Gourmet Range includes Seed Oils (Hemp, Pumpkin and Chia) and Flours (Pumpkin, Chia, Coconut and Golden Flax). All products are cold pressed, extra virgin, raw, organic, gluten free, nut and dairy free, Paleo and Ketogenic diet friendly, no additives or preservatives, rich in Omega 3, minerals and vitamins, source of dietary fibre, and contribute to a balanced diet as they are whole foods. Q: What is innovative or unique about the product? A: They have taken pure, raw, primary produce that is grown in an organically sustainable way and turned it into value add
grocery products without adding anything! FWF maintain the quality and taste, the honesty and purity of the nutrients held within each seed. Q: Who is the consumer and what benefit does the product bring them? A: The consumers start at six months to the end of life. The body cannot make essential fatty acids a core part of the 90 nutrients the body needs to optimise good health, the products give consumers a concentrated easy to take form of Omeg 3, 6 and 9. The oils and fibres are versatile. Q: What consumer trend does the product support? A: Healthy whole foods, healthy clean eating, Omega 3, fibre and nutrient dense foods. n For more information contact info@fwf.co.nz or call +64 3 693 9845
BEAN TO BAR
Open since late 2013 at Eva St in the heart of the city, Wellington Chocolate Factory has been featured in the Dominion Post, Capital Magazine, Mindfood, FishHead, and won many awards. Q: What is the brand story? A: Wellington Chocolate Factory (WCF) is New Zealand’s first ‘bean-to-bar’ chocolate factory open to the public. They are dedicated to producing organic, ethically traded, bean to bar chocolate of the highest quality. Q: What is the current product range and variants and what makes these products stand out in the market?
14
I F+B Market Ready 2018
100% OWNED
A: WCF produces Single Origin Chocolate bars in 75g format and speciality bars with locally sourced fresh ingredients in 85g bars. Legendary New Zealand artists add their own dash of inspiration, infusing our wrappers with original designs. Every bar has a story to tell. Q: What is innovative or unique about the product? A: The chocolate story starts with meeting the farmers and bringing the best single-origin beans into our factory from across the globe. Then WCF roast, crack, winnow, conch and temper,– producing batches of strong, luscious fair trade and organic chocolate. Q: Who is your consumer and what benefit does the
product bring them? A: Consumers care about where food comes from, they support ethical and transparent practices. They are conscious of the environment and are looking for the health benefits they get from consuming real whole organic products. Q: What consumer trend does the product support? A: Fair trade, organic, ethically sourced, ethically made, sustainability and mindfulness. n
For more information please contact general manager Miriam Ramos at miri@wcf.co.nz or call +64 4 385 7555
ACCESSIBLE ALES
Tuatara was born 16 years ago, founded by Carl Vasta, an engineer with the tastebuds of a wine critic. Carl returned to New Zealand and proceeded to build his first brewery, before too long, he’d managed to brew a superb range of beers and Tuatara hasn’t stopped growing since.
Q: What is the brand story? A: Tuatara Brewing is the 2016 Champion Brewery of New Zealand. Located just outside of Wellington – otherwise known as the Craft Beer Capital of the Southern Hemisphere – Tuatara has been a leading light in the NZ craft beer scene since it was founded in 2000. Tuatara is known for its intensely-hopped but well-balanced and accessible ales using copious amounts of world famous NZ hops. In the last few years, Tuatara has grown exponentially and exploded onto the international stage winning numerous awards and fans all over the world. Tuatara Brewing has a micro-brewery/pub in Wellington called The Third Eye in honour of the tuatara and its Third Eye.
Q: What is the current product range and variants and what makes these products stand out in the market? A: Tuatara is the best craft beer in NZ (2016 Champion Brewery) and New Zealand is a leader of the global craft beer revolution. The beer’s focus on using NZ hops, which give the beer a unique taste and aroma profiles on the global stage. NZ craft beer is globally recognised as being a leader in the global craft beer revolution for two main reasons: edge of the world brewing creativity and the unique tropical fruit aroma and flavour of NZ hops. NZ’s geographical isolation and the purity of its environment have played a crucial role in developing and growing hop varieties with distinctive aromatics and flavour profiles. These New World hop varieties, developed in NZ’s unique environmental conditions, have made them wildly popular with overseas brewers and beer drinkers alike. NZ hops are sought after by brewers all over the world and they are used in a number of global award-winning beers. However, more and more of those global awardwinning beers are being brewed in New Zealand by a thriving brewing scene. Q: What is innovative or unique about the product? A: Most important is the use of NZ hops to give distinctive flavour and aroma profiles for Tuatara
beer. Tuatara has strong branding, including ‘scaled’ bottles, and an edge-of-the-world brewing creativity, which has been recognised on a global stage. There are many craft breweries in NZ and Australia and globally currently, but not that many who have won New Zealand Champion Brewery and who are globally recognised as brewing some of the best craft beer in the world. Q: Who is the consumer and what benefit does the product bring them? A: Craft beer lovers, beer lovers generally who are looking for more flavour and a better beer experience, people who don’t like mainstream and generally anyone looking for a premium beer/alcohol product experience. Retailers benefit because they make more gross profit selling craft beer vs mainstream beer. Q: What consumer trend does the product support? A: Global trends towards more premium, more boutique, more flavourful, more adventurous products. Craft beer drinkers expect an adventure in every bottle and Tuatara delivers that adventure. n For more information contact charles@tuatarabrewing.co.nz or call +64 21 206 1234
HOMEMADE STYLE COOKIES Baking traditional homemade style cookies free from gluten, wheat, dairy, and egg in New Zealand since 1988, Kea Cookies has been a pioneer of the free from and vegan food categories. The recipe for their longevity and success is great ingredients, relentless quality control, and amazing flavours that make it hard to believe they are gluten, wheat, dairy, and egg free. • Tastes delicious , AND Free from gluten, wheat, dairy and egg • Suitable for Vegans • GMO free • Extensive Range • Baked in New Zealand since 1988 n
For more information please contact info@keacookies.co.nz or call +64 9 527 0556
fandbmarketready.com
I 15
TASTY, EXCITING AND FUN
Graze offers dried fruit and nuts in the spirit of good honest food by two Kiwi blokes, Richard and Henry Hall. The very same brothers who’ve stocked cupboards with Cinderella dried fruit for decades. Q: What is the brand story? A: When did real food become so serious? Can’t real food be tasty, exciting and fun too? The team at Graze certainly think so. They are passionate about making good snacks that are as delicious as they are nutritious. They have learnt a thing or two about fruit and nuts, and have sussed the recipe for delivering an awesome real taste – take produce from the very best growers and seal in the fresh flavours! Q: What is the current product range and variants and what makes these products stand out in the market? A: Graze bulk packs come in 12 variants: Raw Almonds, Roasted Almonds, Tamari Roasted Almonds, Roasted Unsalted Cashews, Roasted Salted Cashews, Roasted Salted Pistachios, Cranberry Nut
Medley, Raw Deluxe Nuts, Classic Scroggin, Tropical Nut Medley, Smokey BBQ Almonds and Roasted & Salted Peanuts. There are also five Snack Pack variants.” “Graze products are proven performers and comprise nine of the top 15 skus in Foodstuffs stores in New Zealand. Graze offers unique bulk pack products to the category such as Tamari Roasted Almonds, Smokey BBQ Almonds, Roasted and Salted Pistachios and Tropical Nut Medley. Graze is a fun, branded offering that epitomises snacking. Fruit and nuts are sourced from leading top tier suppliers around the world and only high-quality grades are purchased. Graze is proudly roasted (unflavoured variants) and packed in New Zealand. Graze is fresh packed in small batch runs into high barrier resealable pouches and nitrogen flushed prior to sealing to ensure product freshness. Q: Who is the consumer and what benefit does the product bring them? A: 20-35- year-old shoppers who are seeking a healthy snack that also tastes great. The benefits include snacks that are healthy but also deliver on taste, convenience and freshness – resealable bags ensure product freshness and prevent over-
indulgence. Large bulk packs also offer value. Q: What consumer trend does the product support? A: Nuts are hot and are in significant growth in New Zealand, being in the intersection of the three megatrends of health, convenience and taste. Consumers are looking for snacks that are healthy, but also deliver on taste. Consumers are snacking healthier than ever before, with all consumers at all life stages increasing their nut consumption throughout their day. Convenience continues to be a main driver in this category and resealable bags are seen as an effective means of preventing over-indulgence in snack foods. Consumers have concerns over Bulk Bin freshness, value and hygiene and are turning to packaged options to meet their needs. n For more information contact andrew.stiven@jamescrisp.co.nz or visit www.graze.co.nz or call +64 9 309 0802
A PASSION FOR FINE FOOD
A passion and love for fine food led owner Mary Brons to develop an artisan range of gourmet chutneys, relishes, pickles and jam, which she branded NoShortcuts – because there are no shortcuts taken in the way she prepares and cooks them. Q: What is the brand story? A: The cooking and preservation process may be time consuming, but this labour of love achieves great taste, beautiful aroma and naturally striking colours. The raw materials are sourced locally, handpicked from suppliers who are able to provide the quality and freshness of fruit demanded and cooked the old-fashioned way in small batches,
16
I F+B Market Ready 2018
100% OWNED
without adding any artificial colours, concentrates or preservatives. Mary has rapidly grown her business from start up in her home kitchen, to a commercial base in Albany, expanding the total number of products on offer to 8, with more on the horizon. She has also recently introduced the economy and convenience of 1 kg and 2 kg Catering Packs for the food service industry. Q: What is the current product range and variants and what makes these products stand out in the market? A: The NoShortcuts range consists of Beetroot Relish, Gherkin Relish, Mustard Pickle, Sambal Ulek, Tamarillo Chutney, Old Plum Chutney, Thai Tomato, Feijoa & Ginger Jam. They are all handmade, completely NZ natural and packaged in glass jars to provide long shelf life without preservatives. Q: What is innovative or unique about the product? A: An artisan range of handmade gourmet chutneys, relishes, pickles
and jam. Cooked the old-fashioned way in small batches using all-natural fresh ingredients with no added flavours, colours, fillers or preservatives. NoShortcuts can be used as a garnish, topping, side dressing or blended into cooking as a flavour enhancer. Q: Who is the consumer and what benefit does the product bring them? A: Discerning and health conscious food lovers, who value the benefits of good wholesome food without having to sacrifice flavour. Q: What consumer trend does the product support? A: Vegetarian, vegan, non-gluten, dairy free, all natural. n For more information please contact mary@noshortcuts.co.nz or call +64 27 285 1111
How transparent is your supply chain? Talk to us about developments in food provenance and how you can stay ahead.
Freephone 0800 576 472 or +64 9 367 5800 enterprise@kpmg.co.nz www.kpmgenterprise.co.nz linkedin.com/company/kpmg-new-zealand
Š 2018 KPMG, a New Zealand partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved. The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity.
fandbmarketready.com
I 17
SOCIALLY RESPONSIBLE SOURCING Ceres Organics began 35 years ago with a mother wanting to feed her young children organic food. She began an urban organic vegetable co-op out of her garage, this grew to become New Zealand’s first organic store.
Q: What is the brand story? A: In 2001 Ceres Organics achieved full BioGro Organic certification, and became New Zealand’s first certified organic warehouse and distributor. In 2009 Ceres Organics obtained the first EcoSocial Certification in Australasia, formalising the ethical and socially responsible sourcing philosophy the company has practiced from the start. Staying true to its ethos, Ceres Organics moved into New Zealand’s first 5 Green Star certified warehouse in 2013. Today, Ceres Organics
is recognised as one of Australasia’s most wellknown brands in organics, standing for trust, quality and innovation. They are passionate about sourcing the healthiest, highest quality organic foods, from suppliers all over the world who it knows and trusts to be socially and environmentally responsible. Q: What is the current product range and variants and what makes these products stand out in the market? A: A comprehensive portfolio of Certified Organic products spanning 40 categories and over 400 SKUs. Q: What is innovative or unique about the product? A: Ceres Organics product range is 100 percent Certified Organic, and span everyday mainstream categories through to highly innovative health categories. Q: Who is the consumer and what benefit does the product bring them? A: “Ceres Organics consumers range from those embarking on a journey towards health and wellness right through to green warriors with strong environmental, ethical and social values. Due to the transparent, clean nature of the products Ceres also captures those looking for allergy friendly and/or plant based options.” Q: What consumer trend does
the product support? A: Consumers are increasingly looking for less processed options, with simple ingredient lists. They seek transparency and honesty from companies and products. Health is meeting convenience as consumers look for easy ways to incorporate more good-for-you food into their diets. A number of food trends continue to be on the rise including the rise of the flexitarian (following a vegetarian diet most of the time), raw foodism (heat destroys the goodness in food), Paleo, plant based everything (legumes, ancient grains, seeds, nuts), alternative proteins and alternative flours, ‘Free From’ everything (gluten, nuts, dairy, soy) and functional foods. Awareness and interest in organics is growing. Thirty-eight percent of organic shoppers indicate they increased the percentage of their household food budget spent on organics over the past year. Fourteen percent of organic households say they spend 40 percent or more of their food budget on organics, and more than two out of three Australian households say they bought at least one organic product in the past year. n For more information please contact Alex Player at a.player@ceresorganics.com.au or call +64 9 965 3527
BURRITO SAUSAGES
Ben was passionate about burritos. Matt was passionate about sausages. When they met, conversation quickly turned to burrito sausages.
Q: What is the brand story? A: Everybody loves burritos, but they’re fiddly to make at home. You end up with half a can of unused beans in your fridge, it’s expensive, it’s time consuming. So, Bangerritos put all the ingredients of a burrito into a sausage. Whole black beans, diced red onion, Mexican spices, free-farmed meat. Served in a tortilla with guac, sour cream and hot sauce, they’re a real treat.
18
I F+B Market Ready 2018
100% OWNED
Ben is in love with burritos. Years ago, he started a blog where he went out and reviewed them. He must have reviewed 40 burritos, he opened Mexican restaurants, had a weekly radio segment etc. Then Ben met Matt who was passionate about sausages, who made them as a hobby. They decided to make a burrito sausage and the rest is history! Q: What is the current product range and variants and what makes these products stand out in the market? A: Pork. They have a chicken marinated in tequila recipe they can roll out too, and they’d be keen to do a beef and vegetable option as soon as possible. Q: What is innovative or unique about the product? A: Everything. Ban has a strong background in marketing and advertising and the name,
branding, packaging and product are all completely unique. Q: Who is your consumer and what benefit does the product bring them? A: Convenience. The customer appreciates the finer things in life. Bangerritos makes no compromises with their sausage – they use fresh coriander year-round, and use New Zealand free-farmed pork. Q: What consumer trend does the product support? A: The main two would probably be healthy living and Instagram lifestyles. n For more information please contact ben@bangerritos.com or call +44 7787 279139
PURE AND NATURAL RANGE
Heilala Vanilla initially began as an aid project, but quickly grew to become a successful business, and in 2013, the Heilala Vanilla Foundation was established. The Foundation is a registered charitable trust with the NZ Charities Commission and each year selects a project to benefit the people of Vava’u, Tonga.
Q: What is the brand story? A: Heilala, New Zealand’s premium vanilla grower and producer, was established as an aid project after a cyclone ripped through the Tongan island of Vava’u in 2002. This led to the founding of Heilala Vanilla and the first harvest of vanilla beans in 2005. Since the first harvest, Heilala has built strong supply relationships throughout Tonga and created a range of added value vanilla products for retail, food service and food manufacturing customers.
Q: What is the current product range and variants and what makes these products stand out in the market? A: The annual harvest of vanilla beans are shipped to the company’s headquarters, in Te Puna, Tauranga. There it’s packaged and processed into a range of 100% pure and natural range of products, including vanilla beans, extract, paste, sugar, syrup and powder. Q: What is innovative or unique about the product? A: Tongan vanilla has a very high vanillin content which results in a superior vanilla flavour. Heilala have partnered with Massey University and Plant and Food Research to continually develop products and to understand the science and the flavour of the vanilla which is so unique. Q: Who is the consumer and what benefit does the product bring them? A: Heilala Vanilla is the world’s only vanilla producer that grows, manufactures and markets the spice itself. Almost all vanilla flavouring that is consumed today is actually artificial. Vanilla is typically a commodity product that goes through
a long line of traders before it reaches the end user so the short, transparent supply chain of Heilala Vanilla means that consumers are getting a product that is of high quality, consistent and safe. Heilala customers care about where their food comes from and that they are using real ingredients. Heilala Vanilla adds something special to their cooking or baking. Whether it’s the star ingredient in a crème brulee or a background balancing flavour, Heilala Vanilla supports, balances, mellows and gives depth to dishes. At various doses and concentrations vanilla can enhance the flavour of chocolate, coffee, nut and fruit flavours. Q: What consumer trend does the product support? A: Heilala Vanilla’s unique plantation-to-pantry provenance addresses the current trends of food traceability and sustainability. n For more information contact Ruby Grant at ruby@heilalavanilla.com or on +64 27 469 8233
MILD AND PLEASANT FLAVOURS
When his wife developed digestive issues in 2011, René Archer was teaching culinary classes on a regular basis at the Wise Cicada Café in Newmarket. Being part of the café and shop family, he was always keen to find new products. When Organic India’s Tulsi teas arrived he started playing with them and various fruit teas to create his kombucha.
Q: What is the brand story? A: Rene’s Archer started making kombucha in 2011 for his own family in an effort to increase their probiotic food count. It went hand in hand with making brine pickles, sauerkraut, water kefir, Caspian Sea
yoghurt, milk kefir, sourdough bread, and kvass. The Tulsi tea added a dimension to kombucha that we hadn’t experienced anywhere else. Q: What is the current product range and variants and what makes these products stand out in the market? A: There are currently two bottle sizes (glass, plastic optional), 750ml and 330ml, and four flavours: Red Berry, Pomegranate, Lemon & Ginger, Guarana & Açai (only in 330ml). They stand out through their unique tea formulas, utilising Tulsi tea (Holy Basil) and its specific floral character and herbal benefits. Another distinguishing quality is the mild and pleasant flavour achieved by the fermentation process and duration – it yields an only mildly acidic flavour in comparison to most other brands. Rene’s is still a truly artisan manufacturer, individually batch brewing teh drinks.
Q: What is innovative or unique about the product? A: A brewed soft drink utilising a symbiotic probiotic culture. It is unpasteurised and not carbonated, yet creates its own fizz once bottled. It combines the experience of a soft drink with the benefits of a digestive tonic. Q: Who is the consumer and what benefit does the product bring them? A: Health conscious people, often parents. Q: What consumer trend does the product support? A: A growing awareness of and demand for probiotic and functional foods and beverages. n For more information please contact René Archer at rene.archner@gmail.com or call +64 27 555 1622
fandbmarketready.com
I 19
EASY CONVENIENT SNACK
When two friends, Victor Watson and Oswald Lawless, started Tasti back in the 1930s, times were tough. The delicious crystallised ginger they made was in strong demand. Other ingredients soon followed, sourced and supplied with the same care for quality. Q: What is the brand story? A: Since first opened its doors in the 1930’s Tasti has been single-minded about hunting down the best quality ingredients for our customers, because the best ingredients get the best results. To this day Tasti remains proudly New Zealand owned and operated and just as passionate about great ingredients, making a range of baking, seasonal, ready to eat fruits and nuts and nutritious snacks.
Q: What is the current product range and variants and what makes these products stand out in the market? A: Smooshed Wholefood Balls are available in a 69g resalable pouch and come in the following flavours: Berry, Cashew & Cacao, Almond & Cashew, Apricot & Cacao, Peanut Butter & Caramel and Hazelnut & Cacao. Q: What is innovative or unique about the product? A: Smooshed Wholefood balls are an easy convenient snack that consumers can feel good about eating a handful of natural ingredients ‘smooshed’ together to make a fun healthy wholefood snack. Q: Who is theconsumer and what benefit does the product bring them? A: Singles and couples (25-35) and young families. The products are made with just a handful of real natural ingredients with no refined sugar, minimal processing and are bite size balls that are a convenient on-the-go snack.
Consumers are looking for a delicious, healthy beverage. Pete’s Natural has the solution with a range of nine unique flavours of lemonades. Lemonade, Currant Crush, Orange Berry, LimeO-Nade, Ginger Beer, Feijoa Lemonade, Lemon Chilli, Kola and Raspberry Kola. • Pete’s Natural lemonades are made from only New Zealand grown fruit, all freshly squeezed, “Fair Trade At Home”, supporting local farmers while keeping the environmental footprint low. • The whole Pete’s Natural range of lemonades is low in sugar, full of flavour, and has no
20
I F+B Market Ready 2018
100% OWNED
Q: What consumer trend does the product support? A: Consumers are becoming more discerning and aware of what they’re putting in their bodies. On the other hand, with hundreds of mixed messages they are confused about what’s healthy and good for them. Wholefood or simple natural products are a great way to cut through this confusion by providing a perception of being made with ‘natural’ ingredients or derived from natural ingredients and being free from additives and artificial ingredients. They are also made from less refined ingredients and contain simple ingredients and therefore cleaner labels. The ingredients are as close to their natural form as possible. n For more information please contact Stewart Reynolds at stewart.reynolds@tasti.co.nz or call +64 9 839 1060
artificial colours, flavours, additives or preservatives. It’s a great healthy option. • Pete’s Natural is a New Zealand owned company, supporting New Zealand all the way, as well as reducing emissions by supporting local growers, the glass is also produced in New Zealand from up to 75 percent recycled glass. n Contact Marleen on +64 21 0785 758 Pete’s Natural www.petesnatural.co.nz “We’re not PC, We’re just Natural”
The top eco brand in New Zealand, offering baby, kids, body care and home cleaning products that are safer for people, their families and their world. Uses only the highest quality natural ingredients. Why should you add ecostore to your baby, kids, home cleaning, body care categories? • ecostore has been voted New Zealand’s most sustainable company for four years in a row and has won several national and government awards for environmental responsibility and eco manufacturing practices.
• ecostore offers a wide range of products including baby care, kids, facial skin care, hand and body wash, laundry care, dish care and household surface cleaners. • ecostore selects only premium ingredients that are plant and mineral based. If there is ever any doubt over the safety of an ingredient, ecostore will simply find an alternative. • ecostore is continually innovating in sustainable leadership – it has changed its bottles to Carbon Capture Paks made from renewable sugarcane plastic. These bottles are 100 percent recyclable and help consumerss lower their carbon footprint. n 125 The Strand, Parnell 1151, Auckland
For more information please contact info@ecostore.co.nz or call +64 9 360 4734
SHAKING UP SOFT DRINKS Six Barrel Soda Co. started in 2012 with the aim to shake up a flat soft drink market with creative flavours and a new level of quality.
Q: What is the brand story? A: Creative and delicious soda handmade by an independent Wellington based company, bringing a new level of quality to the drinks category. Q: What is the current product range and variants and what makes these products stand out in the market? A: The Lemon Honey Ginger syrup can be a hot drink tonic or a dry soda. The other soda syrups include Raspberry & Lemon, Cherry & Pomegranate, C elery Tonic, Cola Six, Creaming Soda, Orange & Dandelion, Hibiscus, Lemonade, Ginger Ale, Lime, Sarsaparilla and Coffee. The bottled sodas are Raspberry & Lemon, Cherry & Pomegranate,
Salted Cucumber & Mint (sugar-free), Cola Six, Lemonade and Ginger Ale. Q: What is innovative or unique about the product? A: High quality product, handmade, fairtrade, organic and locally sourced ingredients, creative flavours. Q: Who is the consumer and what benefit does the product bring them? A: People who want to make good drinks at home. They are great for Soda Streams and making restaurant quality sodas and cocktails. Q: What consumer trend does the product support? A: Good quality, handmade, New Zealand independent non-alcoholic drinks. n For more information please contact tegan@sixbarrelsoda.co or call +64 21 167 3049
fandbmarketready.com
I 21
SOFT DELICIOUS TREATS
RJ’s Licorice is a New Zealand business started by the Halliwell family. One bite of the soft, black and delicious treat, and Roger was hooked. Such is the magic of great licorice, that one splendid mouthful became a passion to spread licorice joy to the world. Q: What is the brand story? A: RJ’s was established in 1995 by Roger Halliwell. Roger ran this business with his son Regan for 20 years, before selling the business to Tony Quinn. During this time RJ’s have been manufacturing world-leading licorice products out of their plant in Levin. Q: What is the current product range and variants and what makes these products stand out in the market? A: RJ’s produce a wide range of confectionery products specializing in licorice, from the highest seller soft eating black licorice to traditional licorice all-sorts, soft eating raspberry licorice, chocolate covered licorice balls, and choc centered licorice. The quality of RJ’s products is extremely high and the company are very proud of this. Q: What is innovative or unique about the product?
A: As a business RJ’s is continually innovating and seeking new ways to meet the needs of our consumer - both in NZ and abroad. RJ’s specialise in licorice products and have perfected the art of manufacturing a wide range of unique products. For example, RJ’s were the first manufacturers to put chocolate inside licorice. For some of its export customers, RJ’s now sells product in a stand-up pouch that evokes the tradition of licorice but also takes the brand into the modern world of retailing. RJ’s has been working extremely hard on differentiating the company through on-pack claims which include; free from artificial colours and flavours, nut free, suitable for vegetarians, no high fructose corn syrup, kosher and, most importantly, Project Non-GMO certification. Q: Who is the consumer and what benefit does the product bring them?
A: Interestingly, licorice, whether it be black, red or flavoured, is consumed by a very broad consumer. There is something for everyone in the RJ’s range, even those that say they don’t like licorice. Q: What consumer trend does the product support? A: In early 2016 the brand started a project to better understand both its consumer as well as the competition in the countries it exports to. It became clear that RJ’s needed to premiumise and modernise the offer to differentiate RJ’s Licorice from its competition. The goal was to maintain its position of having the world’s best tasting licorice but to also incorporate more of brand New Zealand and what it stood for – RJ’s needed to be the global leader in providing customers with a “better for you” confectionery snack. n For more information please contact Jason Clements (Export Sales Manager) at jason@rjlicorice.co.nz or Amy Law (NZ Sales Manager) at amy@rjlicorice.co.nz or call +64 6 366 0270
REAL NEW ZEALAND FRUIT Zeffer’s journey began in 2009 when founder Sam decided to make the switch from winemaking to making cider. Sam believes in making real cider from real New Zealand fruit with patience, craft, and quality. Q: What is the brand story? A: Zeffer Cider Co is proud to be New Zealand’s leading cider brand and largest independent, dedicated cider producer. Zeffer was started in 2009 by ciderlovers Sam and Hannah who scoured New Zealand orchards to find specific apple varieties to make world class cider using the best ingredients. This was sold in small batches at a Farmers’ Market to rave reviews – and a small team dedicated to making the world’s best cider. Today
22
I F+B Market Ready 2018
100% OWNED
Zeffer produces more than 500,000 litres annually from its new cidery in sunny Hawke’s Bay and its cider is sold throughout New Zealand and exported across the globe. Q: What is the current product range and variants and what makes these products stand out in the market? A: Zeffer has six premium ciders available in 330ml and 500ml bottles. The highly awarded range includes Crisp Apple, Red apple, Apple Crumble Cider, Hopped Cider, GingerBeer and a low alcohol Two Point Five Cider. Q: What is innovative or unique about the product? A: Zeffer creates a range of new age ciders using freshly crushed New Zealand fruit. This year Zeffer was named the World’s Best Cider Maker by winning the Champion Cider Trophy at the International Cider Awards in London. The brands has built a reputation for making some of the most innovative and high-quality ciders in the world. Q: Who is the consumer and what benefit does the product bring them? A: The consumer is anyone seeking a premium
alternative to beer and wine. Zeffer benefits the consumer by offering a premium, trendy alternative beverage option at a competitive price point. It also uses freshly crushed fruit (not from concentrate) and we doesn’t use cane sugar, meaning the cider has a significantly lower sugar content than many competing cider brands.” Q: What consumer trend does the product support? A: It is a premium offering in one of the fastest growing liquor segments in the world. As the cider category matures the premium end of the market is growing rapidly and consumers are seeking out premium cider offerings. Zeffer is a market leader in this space and allows consumers to trade up to a higher quality cider. n For more information contact Josh Townsend at josh@zeffer.co.nz or on +64 21 2232 800
HEALTHY AND RICH-TASTING
It has long been known how many health benefits are packed inside a blackcurrant. Combine this with ideal growing conditions, 100 percent organic certification and a passionate team committed to bringing customers pure premium products, and they too will enjoy the vitality and vitamins of ViBERi. Q: What is the brand story? A: ViBERi Blackcurrants are grown in Pleasant Point in the South Canterbury region at the foot of New Zealand’s Southern Alps. Various studies suggest that blackcurrants contain high levels of Vitamin C and antioxidants, found to assist with optimum health. Growing certified organic gives consumers peace of mind and infuses the blackcurrants with a richer taste. Q: What is the current product range and variants and what makes these products stand out in the market?
A: ViBERi produce the only certified organic blackcurrant products in New Zealand. It produces blackcurrant powder in a range of sizes, freeze-dried blackcurrants, soft-dried blackcurrants, frozen blackcurrants, blackcurrant pureé and blackcurrant juice concentrate. We also has a range of chocolates, including soft dried blackcurrants hand rolled in 58 percent organic Belgian dark chocolate and freeze-dried blackcurrants hand rolled in organic Belgian white chocolate and blushed with ViBERi blackcurrant powder. Q: What is innovative or unique about the product? A: As well as having the only certified organic blackcurrant products available to market, the freezedried blackcurrants and organic chocolate rolled blackcurrant varieties are the only product of their
kind currently in market. The goal is to allow consumers to be able to use blackcurrants every day in any way within their diet, as a snack, a health supplement as well as home cooking and high-end cuisine. Q: Who is the consumer and what benefit does the product bring them? A: The consumers aim to lead a health-conscious lifestyle. They are conscious of the product being grown in New Zealand, certified organic and see that the blackcurrants are making a difference to their health. ViBERi also sells its organic blackcurrant product as ingredients for further food manufacture. This powder is used in drinks, yoghurts and berries in mueslis and snack bars. Q: What consumer trend does the product support? A: Plant based diet, healthy, organic and natural superfood that is environmentally friendly. n For more information please contact katie@viberi.co.nz or afsaneh@viberi.co.nz, or call +64 3 614 8998
CREAMY DECADENT POPS
All Dr Feelgood pops are completely natural, use no refined sugar whatsoever, and feature no weird stuff or hard to pronounce ingredients. Feelgood isn’t just a name, it is the aim of everything that they do. Q: What is the brand story? A: Two and a half years ago Craig Jackson, an advertising film maker with 25 years’ experience, decided it was time to put his money where his mouth was, so he came up with Dr Feelgood Handmade Pops. The story has grown from there, gaining support and ambassadors throughout New Zealand. Q: What is the current product range and variants and what makes these products stand out in the market? A: Dr Feelgood has a range of six creamy pops (Chocoholic, Chocolate & Raspberry Topper, White Chocolate and Passionfruit Topper and Banoffee Pie) using Lewis Road organic milk and two ice pops (Cosmic Cola and Pink Lemonade), which are vegan. Q: What is innovative or unique about the product?
A: The packaging is compostable and uses nontoxic inks. All pops are gluten free, refined sugar free, with no preservatives, E numbers or colourings. The brand’s unique manufacturing methods produce a creamy pop with a denser and more decadent pop than the competition. Q: Who is the consumer and what benefit does the product bring them? A: The demographic is a big one, ages 2 to 102, male, female all socio-economic groups and a very strong following in the 18-54-year-old women demographic. Dr Feelgood pops appeal to those who wish to indulge themselves or treat others with products which are better for them. Q: What consumer trend does your product support? A: Gluten free, no refined sugars, natural, organic, no E number or colouring. Dr Feelgood is firmly in the ‘better for you’ category. n
For more information please contact jacks@drfeelgood.co.nz or call +64 21 727 460
fandbmarketready.com
I 23
UNIQUE INFUSION TECHNIQUE
It all began when Heather and Robin tasted tamarillo relish on a panini at the Kings Café in Silverdale. That prompted them to plant tamarillo trees on their 10 acre lifestyle block in Whangarei to make tamarillo relish, jams, jellies, sauces, and vinaigrette dressing. Q: What is the brand story? A: The New Zealand Tamarillo Co-Operative Ltd (Tamco Ltd) was formed to secure a constant supply of high grade fruit and the products marketed under the brand name “For the love of Tams”. Recently both products were launched into the US and will shortly be available in Australia. Q: What is the current product range and variants and what makes these products stand out in the market? A: The Tamarillo Vinegar Dressing is a red wine vinaigrette infused with tamarillo and slightly sweetened. This infusion technique was
not available in New Zealand, so Tamco had to design and construct the necessary equipment. The Tamarillo Relish is a delicious blend of tamarillo, vinegars and spices. Q: What is innovative or unique about the product? A: The Tamarillo Relish is unique as Tamco has developed a technique designed to extract only the sweetest pulp from the tamarillo fruit to leave the more bitter pith with the skin. For the production of the Tamarillo Vinaigrette Dressing they had to design a unique infusion technique. Q: Who is your consumer and what benefit does the product bring them? A: After a year of tweaking the recipes they were satisfied that they had met their customers’ expectations. It was when Auckland retailers wanted to stock Tamco products that they realised that they needed to upscale and commercialise their business. The Tamarillo Vinaigrette Dressing is a beautiful ruby
NEW ZEALAND
TA M
ARI
L LO C O-O P E R ATI V E
D LT
red product, tart/sweet in flavour which complements many foods when drizzled over as a dressing. All the products are packaged in glass with a modern gourmet style label. They are based on red wine and balsamic vinegar, are free of cholesterol, fat and sodium and high in antiaging antioxidants and rich in resveratrol. Both products are gluten free and do not contain added preservatives, colours or fillers that are commonly found in many other food products. Q: What consumer trend does the product support? A: Customer satisfaction with the two products has been proven over the past seven years by the high volume of repeat. Over the past seven years Tamco sales have increased by 23% per annum on a per market basis. n For more information contact Robin on +64 27 262 6949 or email robin@tamco.co.nz
NOURISHING WHOLE FOODS
Venerdi’s approach is based on the simple family-proven belief that by using nourishing whole foods and ingredients consumers will receive healthy and thriving outcomes. Venerdi have learnt and felt the benefits of a nutrient rich diet and are now delivering delicious, nourishing foods. Q: What is the brand story? A: Venerdi started back in 2002 after CEO Tim Grainger cattle farmer and grandfather discovered that his cattle were not where they should be in terms of quality and performance. After adapting the nutritional makeup of the soil where they were grazing, the cattle soon peaked. Venerdi took on this knowledge and adopted the attitude that if you nourish yourself with whole foods it will result in a healthy and successful outcome. Venerdi studies, researches and tests the world’s finest and most powerful ingredients. If they pass the test, they are used to make awesome healthy foods. Q: What is the current product range and variants and what makes these
24
I F+B Market Ready 2018
100% OWNED
products stand out in the market? A: Venerdi Paleo is the most recent range, directing consumers back to whole foods, focusing on nutrient-dense ingredients. The range of Paleo bread is free from gluten, dairy, soy, preservatives and grains. There are three bread SKU’s; Super Seeded, Almond & Linseed, Banana, and Blueberry & Walnut as well as burger buns and Moroccan spiced crackers. Q: What is innovative or unique about the product? A: As the paleo products are grain free, we had to be very creative with what ingredients used in order to still give the products a great taste and texture. Venerdi used almond meal, coconut flour, kumara powder and pumpkin flour which, as well as providing great taste and texture, also add amazing health benefits. In the super seeded bread, all seeds are activated prior to baking which makes them more bioavailable to the human body. Q: Who is theconsumer and what benefit does
the product bring them? A: Anyone who is health conscious and wants a great tasting gluten free bread. The Venerdi Paleo range appeals to everyone from mothers looking for healthy kids lunch box options, to busy corporates and cross fitters. Q: What consumer trend does the product support? A: Health and nutrition is the epicentre of everything Venerdi does. Each and every product is designed to deliver on taste, texture and most importantly; make you feel great. The paleo movement has been gaining traction and awareness with celebrities such as Pete Evans advocating a paleo lifestyle. Venerdi offers a convenient way to consume nutrient dense gluten free products that many people are changing to. n For more information contact Aaron McKenzie at aaron@venerdi.co.nz or on +64 21 988 883
NEW ZEALAND’S LEADING BUSINESS TO BUSINESS MAGAZINE 新西兰领先的企业对企业杂志 • 新闻 • 特稿 • 行业 • 见解 • 趋势 • 最新消息 • 访谈 •
• News • Features • Industry • Insights • Trends • What’s New • Interviews • RESTAURANT & CAFÉ is the New Zealand industry’s leading resource for information, providing news, trends, solutions and insights from the largest and most experienced editorial team covering the New Zealand foodservice industry. The magazine is by subscription and is personally addressed to executive decision-makers in the hospitality industry. 餐厅和咖啡厅是新西兰业界领先的信息资源，由业内规模最大， 经验最丰富的社论团队提供涵盖新西兰餐饮的新闻，趋势， 解决方案和见解。该杂志是通过订阅收取，致力提供于酒店行业的 执行决策者作亲自阅读。 注册我们的电子通讯，并通过我们的网站注册为国际读者， 免费查看我们的在线期刊: “餐厅和咖啡厅”。
Sign up for our e-newsletter, and view our online digital issue of Restaurant & Café, free of charge, simply by registering through our website as an international reader.
Email: info@reviewmags.com Ph: +64 9 304 0142 www.restaurantandcafe.co.nz fandbmarketready.com
I 25
QUICK AND EASY
Having baked for her family now for 40 years, Juanita Clearwater finds essential that ingredients are kept simple and that taste is paramount.
Q: What is the brand story? A: As a mother and grand-mother Juanita Clearwater had been baking for her family for four decades, however as a busy businesswoman she found she had less and less time to spend in the kitchen. So, she started looking at ways to speed up her baking process, which meant sometimes she would forgo icing the cakes, slices, cupcakes or muffins. She then began looking for a quick alternative product at the supermarkets. She was looking for a quick and easy natural chocolate icing that could be spread on her baking, but then would set firm and dry and didn’t mess up the lunch boxes, cake tins or her floor. After sourcing the very best natural products from New Zealand, experimenting with
the volumes, consistency and taste she developed the perfect setting icing - every time. Q: What is the current product range and variants and what makes these products stand out in the market? A: The range currently includes baking mixes, and with absolutely no additives. They include mousse mixes (chocolate and white chocolate), cake mixes (chocolate cake and white chocolate cake), icing mixes (Raspberry, Banana, Chocolate Vanilla, Chocolate Strawberry, Mix Chocolate Peppermint, and Chocolate Orange). Q: What is innovative or unique about the product? A: Delicious tasting honest baking mix products with absolutely no additives, made in New Zealand with recipes from a real Granny. They are quick and easy, convenient to make with a long shelf life. All products are humidity tested to 40°. All icing and mousse variants are gluten-free, the cake mix has the flour in a separate bag to enable gluten-free use and the chocolate cake, mousse and icings can also be dairy free. Icing is made up back in the pottle for easy use and storage and can be also easily made into truffles with the addition of half a packet of crushed biscuits. Q: Who is the consumer and what benefit does the product bring them? A: They are bringing back baking to young and
old bakers. The mixes are quick and easy for all ages with a dairy intolerant use option and potential gluten free use. Q: What consumer trend does the product support? A: Consumers are adopting a back-to-basics mind-set, focusing on simple ingredients and fewer processed foods. Helping consumers eat more healthfully may also drive healthier bottom lines for manufacturers and retailers. Two-thirds of global respondents (68 percent) strongly or somewhat agree they’re willing to pay more for foods and drinks that don’t contain undesirable ingredients. An analysis of U.S. retail sales data supports this notion: While total fmcg sales volume has been flat over the past four years, sales of products with health and wellness claims are outpacing total category growth by a significant margin in many categories. n For more information please contact juanita@grannydelicious.com or call +64 27 776 6556
NEW ZEALAND GOLD
What could be more New Zealand than the ‘kiwi’ - the people, the bird and the kiwifruit. Q: What is the brand story? A: Kiwi Bites capture a bite of New Zealand fruit – it could be the kiwifruit, feijoa, tamarillo or persimmon. At the moment it is gold kiwifruit – export-ready quality and high-volume production. Q: What is the current product range and variants and what makes these products stand out in the market? A: The current Kiwi Bites range includes one dried kiwifruit (10g) and five dried kiwifruit (50g). Trials continue on other fruits local to the Bay of Islands. Kiwi Bites’ golden colour (100 percent natural) and artisan look stand out in
26
I F+B Market Ready 2018
100% OWNED
keeping with all components being natural and compostable. Q: What is innovative or unique about the product? A: The contain no added sugar, colour or preservatives. The bites spend 15 hours drying to retain enzymes and all nutrients and the skin is retained as an excellent source of dietary fibre. Q: Who is the consumer and what benefit does the product bring them? A: Kiwi Bites’ consumer group includes all ages - the primary buyer based on research is women. Kiwi Bites offer the benefit of an easy, ready-to-
eat, nutritious and delicious snack food. Kiwi Bites are an on-the- move sustaining, compact and convenient snack for school lunches, the office, travelling and all outdoor activities. Q: What consumer trend does the product support? A: Demand for 100 percent pure and natural foods, produced with care for the environment, and responsible, recyclable packaging. n For more information please contact sales@kiwibites.co.nz or call +64 27 334 0975
HEALTHY CHOCOLATE AND CACAO PRODUCTS
Solomon’s Gold also produces three sizes of cacao nibs and chocolate kibble (chips) – all gluten, nut, dairy, and soy free with an organic coconut sap and organic cane sugar. The factory is Kosher certified, vegan friendly and free of nuts, dairy, soy and gluten – it’s what we don’t put in our chocolate that makes it special. n
The current product range is six 55g Solomons Gold 70 percent cacao, dairy, nut, gluten, soy and cane sugar free bars – Smooth Dark (winner of a silver medal at the London Academy of Chocolate 2017), Dark Mint,
Dark Berry (winner of Bronze medal New Zealand Chocolate awards 2017), Dark caramel, Dark Nib (75 percent cacao) and Dark Orange (winner of Bronze medal New Zealand chocolate awards 2017).
For more information please contact hello@solomonsgold.co.nz or call +64 7 574 3022
SUPPORT HEALTH & WELL BEING
Matakana SuperFoods is NZ’s original and leading superfood manufacturer.
blends such as Supergreens, Supershake, Superchoc, Peaches & Greens, Acai Bowl premix, the Recovery Formula and a range of fermented coconut sauces.
With a focus on sourcing and manufacturing foods with exceptional nutritional properties, Matakana SuperFoods has brought over 70skus to market since its inception in 2009. Its top selling products include proprietary smoothie
• Premium grade organic products • Gluten, soy, additive free • Super-nutrient wholefoods n
For more information please contact Victoria on +64 21 0228 6717 or email info@matakanasuperfoods.com
fandbmarketready.com
I 27
NUTRITIOUS AND DELICIOUS 1. What is your brand story? In 2014 Mike and Christine Millar purchased a fledgling Dunedin natural health food business and relocated it north to their hometown north of Auckland. With a passion for healthy food and a background in sales marketing the business has thrived with a growing offering of breakfast mueslis and cereals and health foods. Something to Crow About is currently New Zealand’s fastest growing cereal brand! Priding itself in creating nutritious and delicious health foods, their products are handcrafted in small batches and packed on site. This allows them to keep a close eye on quality at every stage of the process and to supply customers the freshest product possible. With healthy formulations, there’s 4.5 to 5 health stars across range.
2. What is the current product range and variants and what makes these products stand out in the market? Something to Crow About produce a range of great tasting and healthy foods including premium mueslis, their latest offering Australasia’s first Probiotic Muesli. The popular probiotic mueslis are boosted with a vegan (dairy free) strain of probiotic (good bacteria) to support gut health and wellness and comes in two scrumptious flavours. Using simple wholefood natural ingredients, they have created a range of 5 mueslis with gluten-free blends, paleo (grain free) cereals and traditional homestyle mueslis. 3. What is innovative or unique about your product? Innovation remains a key to growth. Our new Probiotic Muesli Range – a New Zealand first, is an example of that. We identified that gut health is a key trend, with consumers looking for convenient ways to include gut friendly foods in their diet. This led us to team up with US based company Ganeden Biotech, who supply our cutting edge, allergen free, shelf stable probiotic. This muesli range includes two preservative free cereals; a traditional muesli blend and a paleo blend. Consumers are loving this great tasting cereals with both flavours
selling extremely well. 4. Who is your consumer and what benefit does the product bring them? Women aged 25 – 65 years who are focussed on health and wellness. The focus on convenience foods that support health and wellness is here to stay. It’s not just about allergies, it’s about nutrition and the functional health benefits of the food. 5. What consumer trend does your product support? Our products support the growing demand for products to support gut health, clean labelling and quality nourishing ingredients. A growing number of consumer in New Zealand are exchanging cheap and cheerful breakfast cereals for sustaining and nourishing options. * IRI total NZ grocery scan data MAT 1 April 2018 n
Mike Millar Email: mike@crowabout.co.nz P: +64 21 555 852 For more information visit www.crowabout.co.nz
PURSUIT OF PERFECTION
In 2011, James Waugh, local bartender of Wellington’s iconic Matterhorn, believed premium spirits deserved premium mixers. Q: What is the brand story? A: The pursuit of perfection began by handsourcing ingredients from around the world. From working with seven equally unique varieties of high-altitude, Peruvian cinchona to discovering the finest fair-trade ginger from India, keeping it real with organic lemons and limes to creating a unique bitters with organic cinnamon, clove, cardamom and burnt organic peel. Over hundreds of after-hours and secret recipes, Waugh developed the knack for producing true ‘craft’ mixers, from a clandestine bar in his Brooklyn basement. Bootleggers is a true celebration of produce, provenance and people - above the rest in quality, taste and usability with the best in premium spirits. Once the recipes were perfected he began smuggling the creations into local bars and parties, the “real” research and development. Q: What is the current product range and variants and what makes these products stand out in the market? A: The Gin Drinker’s Collection by Bootleggers is the ultimate collection of tonic waters, is carefully crafted to enhance even the most
28
I F+B Market Ready 2018
100% OWNED
sophisticated gins. Bootleggers encourages all gin drinkers to step outside the norm of traditional tonics and let the chosen gin be mixed with the chosen tonic water. Q: What is innovative or unique about the product? A: Bootleggers has a unique range of premium and bespoke tonic waters specially formulated to accompany premium gins. Q: Who is theconsumer and what benefit does the product bring them? A: 25–45-year-old, gin drinkers, discerning
consumers looking for experience, enjoyment and a product that represents them as an individual. Bootleggers’ products give consumers the ability to mix and mingle, to try and experiment to push the boundaries of traditional consumerism and share this experience. Q: What consumer trend does the product support? A: Gin, gin and more gin, the global increasing demand for gin. The hundreds of craft distilleries around the world setting up shop to make gin. For hundreds of years gin and tonic has been consumed the world over and now with all the new gins consumers and bartenders alike are looking for new and interesting tonic to mix with. n For more information please contact info@bootleggers.nz or call +64 21 507 230
100 PERCENT NATURAL
Grin came about in 2013 following the growing demand for natural, chemical-free products. There were plenty of New Zealand made natural skin and beauty products in the market but not much choice in terms of toothpaste. Q: What is the brand story? A: Many toothpastes contained unnecessary chemicals and unable to find an effective, alternative that ticked all the boxes Grin worked with a New Zealand laboratory to produce a toothpaste that is 100 per cent natural and effective. Q: What is the current product range and variants and what makes these products stand out in the market? A: The original formulation toothpaste, Cool Mint, delivers a thorough, fresh clean. Key active ingredients, Manuka Oil, Propolis and Sea Salt offer natural antiseptic and anti-inflammatory properties to keep bacteria in check, while natural
spearmint, peppermint and fennel extracts leave the mouth minty fresh. The Whitening toothpaste delivers a flash-those-pearly-whites clean. The three active ingredients, Baking Soda, Propolis and Organic Sea Salt work to restore the natural whiteness of teeth by gently removing stains whilst keeping bacteria in check. Grin 100 Percent Natural Kids toothpaste, in Strawberry and Orange, is a gentle effective gel specially formulated to give the kindest treatment to a child’s teeth. The Grin toothbrush handle is made from sustainable bamboo that is 100 percent biodegradable while the bristles have been infused with Binchotan charcoal. Charcoal binds to tannins, helping to restore the natural whiteness of teeth. Q: What is innovative or unique about the product? A: Grin is the first New Zealand owned company to provide a 100 percent natural alternative to commercial toothpastes using locally sourced ingredients. Developing a toothpaste that was both natural and effective was really important. For this reason, Grin
carried out lab testing. The results obtained from this study showed that Grin Cool Mint toothpaste has a strong ability to suppress the growth of aerobic bacteria when incubated at 37°C over a 48-hour period. Q: Who is your consumer and what benefit does the product bring them? A: Consumers have a strong interest in health and wellbeing and are passionate about natural alternatives, cruelty-free products and sustainable practices. The products offer an effective oral care solution that is free from harsh chemicals and animal cruelty. Grin also runs a recycling program to recycle Grin toothpaste tubes and toothbrush bristles where possible. Q: What consumer trend does the product support? A: The demand for effective, natural, crueltyfree products. n For more information please contact info@grinnatural.co.nz or call +64 9 486 2988
SUPER PREMIUM BREAKFAST
Being a keen baker, Karen Staples decided to make some extra cash. This seemed like the easiest way to generate income, six factories, 22 products, 30 staff and a thriving business later, pure delish is a Kiwi food success story.
Q: What is the brand story? A: Things took a pivotal turn in 2006 when the first Farro Fresh store was about to open in Auckland. The owners were looking for a top-end cereal so they approached pure delish. And that’s when the first muesli was born, still one of their most popular products today. Over the next ten years the range went from one cereal to several, plus snack bars, cookies, slabs and festive products. They also moved with market trends like Paleo, no refined sugar and gluten free and were the first to bring a grain free style cereal to the market. Q: What is the current product range and
variants and what makes these products stand out in the market? A: pure delish offers ten super premium breakfast cereals, four bites/biscuits, four snack bars and four slabs. pure delish created the super-premium breakfast category and have spent years educating the consumer around the ‘value’ of their products. Consumers today are savvy around what foods they choose and are increasingly choosing quality products that have provenance, are ethical and offer them something different. Q: What is innovative or unique about the products? A: pure delish products are made completely by hand from only the best quality ingredients. Raspberry & Maple Nut Nograin-ola cereal is currently the number 1 selling ‘muesli’ in New Zealand by dollar value. The product range is diverse and innovative. At pure delish they start from scratch when developing a new recipe as this means no two products are the same. Q: Who is your consumer and what benefit does the product bring them? A: Our consumers care deeply about the foods
they eat, they read food ingredient and nutritional labels closely and most live an active, health-focused lifestyle. They have a good level of disposable income and only want to purchase from companies that align with their beliefs. At pure delish the customer base has grown as more and more people from lower socio-economic groups become educated around what they eat. They are often willing to forgo a dinner out or daily coffee in order to purchase better quality products for them and their families. Q: What consumer trend does the product support? A: New trends in consumer behaviour and why they buy is constantly changing, especially in the health and well-being sector. It is important to know what is ‘on trend’ and how long it may last. Tomorrow will be something else, so as a business it is so important to be able to adapt quickly. n For more information contact info@puredelish.co.nz or call +64 9 574 5701
fandbmarketready.com
I 29
AFFORDABLE, VERSATILE, DELICIOUS Angel Bay is made in Dunedin, New Zealand and is part of ANZCO Foods, one of New Zealand’s largest beef and lamb exporters. It sells its products around the world and is committed to providing its customers with superior products that enrich lives and bring satisfaction to the tables where they are served.
Q: What is the brand story? A: Angel Bay produces a range of New Zealand made, quality, homestyle products that give consumers the opportunity to serve restaurant quality food from the comfort of home. Angel Bay is about quality and convenience – the products are part cooked to seal in the flavour and to provide a solution that is convenient to cook, giving the same consistent quality every time that is delicious to eat. Angel Bay prides itself on the quality of its products, and
it maintains the highest safety measures in order to achieve the best culinary results. As a range of export quality products, consumers can rest assured that on Angel Bay meal is full of flavour and prepared to the highest standard. Q: What is the current product range and variants and what makes these products stand out in the market? A: The range comprises a variation of flavours that provide versatility and selection, including a selection of gourmet burger patties as well as mini sliders and meatballs. Customers love them because they’re part cooked, quick to prepare and overall, because they taste just like they’re homemade. Q: What is innovative or unique about the product? A: The products are famous for their gourmet quality and premium taste – Angel Bay has been selling them for over 20 years and the range continues to wow customers who can’t get enough of their succulent goodness.
Q: Who is the consumer and what benefit does the product bring them? A: Busy individuals who need meal solutions that are easy to prepare, delicious to eat and that they can be sure that the whole family will enjoy. The patties are part-cooked and frozen, so a necessity in every household freezer for when quick dinners are required. Q: What consumer trend does the product support? A: The need for affordable, versatile, delicious dinners that everyone will enjoy. A range that provides for different health requirements including gluten free and lite. n For more information please contact national sales manager Steve Dickie at steve.dickie@anzcofoods.com or on +64 27 839 3946
BREWING UP A STORM
Sandie and Heather started Banjo Brews kombucha for Heather’s cafe as a low sugar alternative to other drinks on the market. The café was sold just over two years ago and they started brewing up a storm in a little commercial kitchen which was a converted tool shed at Sandie’s place in Seddon. Q: What is the brand story? A: Banjo Brews started out selling at the local Farmers markets. People loved them and before long we were taking over another shed to do more brewing. In November 2016 the pair went to the Go Green expo in Wellington where they made lots of new contacts and were very excited about the future for Banjo Brews but that night the Kaikoura earthquake struck, and the brewery was pretty much destroyed. Within six months they had redone the brewery and were off again, with the support of some much appreciated stockists. Q: What is the current product range and
30
I F+B Market Ready 2018
100% OWNED
variants and what makes these products stand out in the market? A: The product range has seven unique flavours, including Blueberry Elderflower and Peach, Turmeric and Chilli. The product stands out for the following reasons. Firstly it tastes delicious. It is low sugar. It is made in the authentic manner, no weird additives, and no forced carbonation. It is biogro certified organic. It is made with real fruit and herbs and spices. Q: What is innovative or unique about the product? A: Kombucha is fermented tea – it tastes great, a bit like a cider or ginger beer. The bonus is it’s full of healthy acids and probiotics. Banjo Brews kombucha is batch brewed in the same traditional and authentic way it has for two thousand years, no weird sugars, no forced carbonation. Banjo Brews is certified Biogro organic, is Living Wage accredited and are members of Conscious Consumers NZ.
Q: Who is your consumer and what benefit does the product bring them? A: The consumer group is large and diverse. Our kombucha appeals to people who are trying to make healthy food and drink choices. Banjo Brews kombucha supports this by being a low sugar drink, which is rich in healthy acids and great for gut health. Q: What consumer trend does the product support? A: Cutting back on sugar intake kombucha is a healthy alternative to both juices and high sugar sodas. Kombucha is a great alternative to alcohol as it has an interesting and unique flavour, and it is also great for gut health. n For more information please email contact@banjobrews.co.nz or call +64 27 490 0509
nzdistributors&sma’s
FLEXIBLE OPTION WAY FORWARD FOR BRAND OWNERS
Globally, brand owners are increasingly willing to spend money to save money. Out-sourcing to SMA’s and distributors is a viable option when brands are looking to expand into new markets. In the US it is estimated that Sales and Merchandising Agencies (SMAs) represent 50% of grocery scanned sales, while Australia sits at around 20%. New Zealand is at 5-7% of scanned sales. Manufacturers and brand owners continue to review
their go-to-market strategies, particularly with a focus on distribution, field sales and merchandising roles. The changing face of New Zealand’s FMCG retail environment is leading the way for brand owners to re-evaluate their approach, providing more flexible
strategies to gain entry into new markets. Costeffectiveness is increasingly important; outsourcing enables a brand owner to focus on core competencies and strategy while employing specialist skills to manage and action market tactics.
PIONEER IN IMPORTING World Wide Imports are passionate about bringing quality food from around the world to New Zealand and Australian consumers.
It was that passion that saw current managing director Steve Wyllie pioneer the importing of European Christmas products into New Zealand in the early 90s. He has instilled that passion in a dedicated team at World Wide Imports where they continue to innovate and create to bring value to both suppliers and customers alike. “We enjoy a challenge and welcome any new opportunities to bring variety to customers in New Zealand and Australia,” said Wyllie. If you are a manufacturer with a product that you believe deserves a place on New Zealand and Australian supermarket and department store shelves, then this is the place for you. World Wide Imports have an impressive array of brands and a growing list of
suppliers putting their trust in the dedicated and experienced team. A wide range of services is available from direct imports to full service custom design and pack – the team at World Wide Imports will do whatever it takes to make your product a success. n
For more information visit www.worldimports.co.nz
fandbmarketready.com
I 31
W
ILLIAM
Aitken &C o.
32
I F+B Market Ready 2018
100% OWNED
Over 70 years ago, Bill Aitken realised that European migrants were bringing their traditional cultural foods to New Zealand, and that the products they had traditionally cooked with were not readily available in New Zealand at the time. From this William Aitken & Co was established in 1944, to import and market European food products in New Zealand. The portfolio of products William Aitken & Co import today includes; Lupi Olive Oil and Balsamic Vinegar, Barilla Pasta & Sauces, Crespo Olives, and Sun-Maid Raisins, all of which are significant or market leading brands in their respective categories. William Aitken & Co. also distribute a wide range of confectionery and biscuits from European and Chinese markets for the Christmas season. Under Bill’s grandson Graham Aitken, the company has grown to become one of the largest independent food importers into New Zealand, specialising in selling and marketing overseas brands to major New Zealand grocery retailers.
Presently, the company is under the management of the fourth generation of Aitkens with Sam Aitken as Managing Director and Sam’s sister Hannah Aitken working in the business also. William Aitken & Co continues to focus on overseas imported products. And is constantly observing ever changing food and lifestyle trends, both locally and globally. The key to William Aitken & Co’s success is the ability to be flexible based on the supplier and customer. William Aitken & Co can do this with strong relationships across NZ supermarket head offices, field sales and logistics partners and with an established long-term supplier network. For more information and to contact William Aitken & Co, visit www.williamaitken.co.nz
A strong voice for fast moving consumer goods The New Zealand Food & Grocery Council works for food & beverage manufacturers. We are always looking for ways to create local and export opportunities for our member companies and the wider food industry. One way to do this is by helping manufacturers make connections with supermarket buyers. The aim is to showcase what’s market ready, innovative and exciting. From the large number of entries, you can tell that the New Zealand food industry is good heart!
KATHERINE RICH
Chief Executive, NZ Food & Grocery Council
Issues Media Export Healthier NZers Support & Education Jobs Submissions Sales Agencies Phone: +64 4 470 7725 Fax: +64 4 470 7727 The New Zealand Food & Grocery Council Level 6 Dimension Data House 99-105 Customhouse Quay, Wellington PO Box 25-420, Wellington 6146 NEW ZEALAND fandbmarketready.com
I5
www.supermarketnews.co.nz
www.restaurantandcafe.co.nz
www.hotelmagazine.co.nz
For additional copies of F+B Market Ready, email info@reviewmags.com
2
I F+B Market Ready 2018
100% OWNED