liquor&beveragenews DB 0% Alcohol
An iconic Kiwi beer brand has released a full-flavoured golden lager with a twist. DB Export has released a new golden lager with all the refreshing character you would expect from the innovative Kiwi brand, but with 0.0 percent* alcohol. Those that love the taste of original DB Export GOLD will find that the new variant sits well in the DB Export
beer family as a great option for times when they feel like the taste of beer, but without the alcohol content. While there are several other 0.0 percent alcohol beer brands available in New Zealand, DB Export Gold 0.0 will be NZ’s first locally brewed lager available nationally in all major retailers Peter Simons, Managing Director at DB Breweries, explained that DB Export Gold 0.0 was developed to meet a growing demand and intensifying interest in 0.0 percent beer in New Zealand. “DB Export
* Less than 0.05 percent alc/vol from the natural brewing process
Industry Expert Joins Growing Craft Distillery
Distilled to Perfection and Poised for Growth Just fifteen months on from opening, Reefton Distilling Co., the producers of Little Biddy Gin, is experiencing insatiable demand. All of its products scooped silver and or bronze medals at the prestigious San Francisco World Spirits Competition and the inaugural New Zealand Spirits Awards. The company has now unveiled plans for expansion as they prepare to meet the growing demand and maximise opportunities. The growth in gin sales, particularly craft gin, has been strong in New Zealand with a growing demand for artisanal and boutique products. The provenance and story behind Reefton Distilling Co.’s pure water sources and unique, fresh West Coast botanicals play a large part in positioning it brands. Freshwater springs provide pure water sources used in their products, and native botanicals are rinsed, and vapour infused in the still (rather than distilled individually and blended). This is a truly artisan method requiring distillers to constantly monitor and adjust for seasonal variations. The business has quickly outgrown its current space and now has new premises under contract. The new site will allow Reefton Distilling Co. to fulfil
is passionate about New Zealand, the world’s most beautiful beer garden, as well as the beer drinkers who enjoy it. We believe that a new 0.0 percent alcohol option is a positive thing for Kiwi beer drinkers, and we’re proud to offer more options in this growing sector,” said Simons. DB Export GOLD 0.0 is available at selected supermarkets, liquor stores, bars, restaurants and cafés around New Zealand from the 17th of February.
its plans as it works towards the creation of a range of innovative new products, including the production of the much-awaited Moonlight Creek Whisky. Reefton Distilling Co. has been an active participant in the revival of Reefton and the West Coast and its purpose remains to produce premium New Zealand spirits and fruit liqueurs in Reefton, to create jobs and provide a tourist attraction. Reefton Distilling Co.’s products are proving to be particularly popular in the ultra-premium market, its rapid growth is a great sign for things to come as the demand for New Zealand made, high quality products continues its steady rise.
At a key point in its timeline, having recently revealed plans for business expansion, a West Coast craft distillery now has assistance from an industry expert. Reefton Distilling Co. has announced that beverage industry expert Carl Carrington has joined the company’s advisory board. Carrington has 16 years’ experience in the alcoholic beverages industry, both nationally and internationally, having held senior commercial roles with DB Breweries, Lion Nathan and Heineken joint venture businesses in New Zealand, Asia and Australia. Reefton Distilling Co.’s Founder and Managing Director Patsy Bass said, “Carl’s experience and network has been invaluable in recent months and we are pleased to formally welcome him as a member of our advisory board.” Carl Carrington commented that he is delighted to assist Reefton Distilling Co. “The passion to craft world class quality beverages is infectious amongst the team. This is a great example of the Kiwi ‘can do’ attitude taking our unique West Coast provenance story to the world.”
THE ECO FRIENDLIER WAY TO SERVE CUSTOMERS • PARKERS now makes it easier to serve customers in an economical and environmentally better way with their refill option. • WINNER of the Inspire Non Alcoholic Artesian Award 2019.
ELIMINATE SINGLE USE PLASTIC BOTTLES!
AWARD WINNING JUICE
• Four 10L options: Apple, Apple & Pear, Apple & Peach, Orange.
FILLS 40 GLASS BOTTLES PER 10L BOX
NZ Artisan Awards 2018
• Each 10L box eliminates 40 single use plastic bottles.
CELEBRATING THE VERY BEST IN THE NEW ZEALAND F&B INDUSTRY
• Clean the bottles and lids if customers leave them behind.
It’s that time of year again as we start the search for the best artisanal producers in New Zealand. We believe that artisanal products are a methodology and not a size of business, so if you are a large or small manufacturer, produce your product in a small kitchen or a large industrial unit, its time to look at entering the Inspire+ New Zealand Artisan Awards.
• Box can be stored ambient even after opening. Fill bottles for your display fridge as you need them.
FREE TO ENTER
ENTRIES CLOSE - 1ST AUGUST Email sarah@reviewmags for your entry pack
WWW.SUPERMARKETNEWS.CO.NZ
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Artisan Adverts revised.indd 1
17/05/18 11:54 AM
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@parkersbeveragecompanynz February 2019
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