POS & Rewards

An Insightful

POS SYSTEM

Customers have always been at the hen communication is key, having the right technology to facilitate Wcentre of a hospitality this is vital and each business and the sector of the hospitality industry COVID-19 pandemic requires a range of products to do this successfully. has only reinforced the POSbiz is a proud kiwi company importance of businesses based in Christchurch that is having the loyalty and developed and built on 15 years of industry experience, with today’s support of its customers, changing hospitality market in it has also highlighted mind. Its software hasn’t always how vital it is to be been called POSbiz. It started life as Menumate. Menumate was able to successfully acquired by new owners back in communicate with them. 2019, and Menumate became POSbiz, with an official release in 2021.

POSbiz is not just another hospitality package, it offers:

• Hands-on installation and training. • A fixed price (no commission on

top of your monthly bill). • Integrated online ordering with

Mobi2Go. • Local New Zealand support team available by phone or email. • A suite of flexible features for your cafe, bar or restaurant • POSbiz Insights - The latest addition to the POSbiz suite.

POSbiz Insights

POSbiz’s latest mobile app has been designed with you the business owner in mind allowing you to have complete oversight of the hourly, daily, monthly, and yearly revenue of your business. When opening the app you are greeted with a graph that showcases an in-depth category breakdown, to help identify key trends that give you the confidence you need to make decisions for the coming days, weeks and months.

Opening a second or third venue? Feeling overwhelmed about keeping on top of the day to day? POSbiz Insights is the answer! Swipe left or right in the app to get a full overview of all your business.

POSbiz Insights is free for a limited time and has already helped many venues around New Zealand navigate the past 12 months by staying on top of their customer spending and trends. Think of it as your accountant in your pocket!

POSbiz has been in the hospitality industry for a while now and they are only getting started. With a fresh wind in its sails, the company is gearing up for some new updates to the system that will help you grow your business to be more efficient and successful in 2022 and beyond.

Loyalty that Rewards the Customer and Your Business

The notion of ‘Rewards’ has evolved in recent years from a customer receiving a free product or a discount, to creating memorable customer experiences that are connected to moments that a company or brand creates along the customer journey.

These shifts are creating the perfect storm for next-generation loyalty programmes. Consumers increasingly expect brands to tailor their offering, with almost 40 percent of consumers surveyed by Euromonitor saying they shared data to receive personalised and targeted offers and this commercial trade-off has become more front of mind for consumers.

How NZ’s Favourite Loyalty Programme Gave Local Hospo a Little Extra

The best loyalty programmes reward your business as much as they reward the customer. At the end of last year, Flybuys Extras, part of New Zealand’s favourite loyalty programme, joined forces with the Restaurant Association of New Zealand to lend a hand to hospo with free marketing packages valued at $4,500 over the summer.

Flybuys supported local hospitality by lending it’s 2.4 million-strong membership base, marketing tools and highly-skilled team to every hospitality operator in New Zealand – at absolutely no cost. Operators simply signed up to be involved.

“Our Flybuys members love good food, and we know they actively seek out special offers. So, it feels right to be able to support local hospitality operators to drive patronage over what is projected to be a quieter summer,” noted Flybuys CEO Lizzy Ryley at the time.

“Flybuys has an engaged member base that covers the length and breadth of New Zealand, and we have a range of direct communication channels – including our mobile app; our website, email and social media platforms – that we are making available to promote local hospitality businesses. And we are hoping this summer campaign really makes a positive difference.”

The campaign provided exposure to 1.2million promotion views over two months – a winning combo for members and restaurants.

“The Butcher’s Son saw heaps of new faces from Flybuys members and have experienced repeat business, so it was great to be involved,” expressed Chris Kinnel, Owner, The Butchers Son, Auckland

“Customers seemed pretty chuffed and hospo certainly needed the help.”

Flybuys Extras was launched in mid-2021 and provides members of the Flybuys programme with access to discounts, bonus offers, and deals in categories such as domestic tourism, retail and of course, food, beverage, and hospitality.

Flybuys rewards Kiwis for the things they do every day. With 80 percent household penetration and widespread promotional reach, Flybuys has an incredible exposure opportunity for brands that sit within, as well as those that may sit outside, its core partner network. This gives brands an ability to drive exposure, engagement, and sales.

For over 25 years, Flybuys has been interwoven into the fabric of Kiwi society, and New Zealand’s favourite loyalty programme is proud to have partnered with local hospitality operators to help bolster support for business.

DELIVER AN EXPERIENCE WITH HOSPOTECH

HospoTech is a broad-based technology provider that knows this hospo industry well. It’s all about equipping your business to do more, with less effort, and be more competitive using the digital tools of today.

For the last quarter-century, Hospotech and AlphaNZ (parent company) have provided a full range of hospitality technology solutions to many of the leading hospo brands of New Zealand.

In the current environment, hospo businesses need to embrace technologies that will not only allow their operations to run more efficiently, accurately, and safely but connect to the new digital world around them so they can be profitable and grow.

Investing in world-class online ordering platforms such as Mobi, Appropo and Mr Yumm will enable you to provide a seamless online ordering experience to your customer. Use web tools to promote your brand in what is now a very competitive environment. Such new digital products also allow your customers to order and pay from the comfort of their table, giving guests who have reservations about going out some confidence in this new normal.

Most businesses have had to adapt to new ways of technology that were not as widely used a few years ago. There has been a shift to contactless and immediate connections with customers. Zoom meetings and working remotely are here to stay. Your hospitality businesses also need to adapt to meet the new environment.

Whether that be online orders, online reservations, marketing to your loyal customer base or simply providing an incentive for people to come and dine with you. As a business operator, you need to take up every opportunity to engage with your customers whether digitally selling E-Gift cards or specifically building tailored loyalty solutions.

Bringing all these products together to provide a complete solution is key and that is what they do at Hospotech. We have many years of experience in providing Bespoke hospitality technology solutions that will benefit your operation. as well as the experience to deliver on time and to scale.

Technology should never impact great customer service; it must compliment it and that is why you need to carefully choose the right technology partners. Whether you are the smallest coffee shop, cafe, bar, restaurant, fast food outlet, or a large, multi-site hospitality group with Hospotech alongside you from consultancy to delivery your technology needs are our business.

For more information, visit www.hospotech.com or contact chris@hospotech.com

Increase Bookings and Revenue with ResDiary

Loved by over 9,000 hospitality venues around the world, ResDiary is a table and reservation booking system, built to enable hospitality operators to elevate their guest experiences.

The system’s unrivalled table and booking channel management tools allow thousands of hotel, restaurant, and venue operators across the globe to control their reservations daily.

Innovative integrations with EPOS, PMS, CRM, data analytics, Google and marketing software put ResDiary at the heart of every operation, helping businesses and their staff to thrive.

Designed by hospitality experts for the modern restauranteur, ResDiary has been tried and tested by thousands of venues. It is commission- free and offers a seamless, proven restaurant reservation and table management platform that frees up hosts from mundane-but-essential admin tasks, so they can give their full attention to entertaining their guests

“We’ve been using ResDiary for four years and love the commission-free aspect as well as the efficient customer support,” noted Belle, Steamers Bar & Grill.

ResDiary is simple to use and offers seamless integration with more than 60 platforms. The team offers training upon setup, with bi-weekly refresher sessions available across Australia and New Zealand.

“The diary itself is very well designed and easy to use. I truly recommend using ResDiary to anyone that is currently not,” expressed Samantha, Naked Racer Moto Co.

Hospitality requires you to think ahead, meet new expectations and constantly evolving standards. With innovative tools built on proven technology, ResDiary supports you in keeping your venue in full swing.

After spending 10 years in San Francisco and working for multinational advertising agencies, Lindesay Smith, co-founder of Matakana Coffee Roasters was feeling a little disenchanted and was looking for a vocation that he could feel passionate about.

He found it on the North Shore of Oahu, Hawaii. He went for the surf, but fell in love with the coffee, learning his craft as an understudy to a master roaster at the renowned

Coffee Gallery in the historic beachside town of Haleiwa.

“It was the environment and that idea of creating an experience for customers from roasting right on the premises that drew me to it,” explained Smith.

Back home in New Zealand in 1989, Lindesay was one of the pioneers of the New Zealand coffee scene, inviting Kiwis to put down that cup-of-instant and embrace the espresso, long black and flat white. He founded the

Sierra chain of cafés with the first branch on Jervois Road, in

Ponsonby, Auckland, introducing customers to the fine art of coffee roasting.

“We had the roaster right there on the pavement. It was exciting to be a part of evolving Kiwis from a nation of tea-drinkers to coffee lovers.”

Smith’s award-winning velvety smooth signature roast went on to win numerous awards and inspired the Village Market Blend which they still produce today: a mediumdark roast with flavours of rich dark chocolate, stone fruit, and hazelnut.

It is the very core of hospitality - customer satisfaction - that Smith has embraced, noting that developing and maintaining longstanding relationships is the best aspect of the job.

At the Matakana Farmers Market, Smith and the team serve about 1000 coffees every Saturday morning from their market stall, plus another 300-400 from their espresso stand at The Roastery in the heart of Matakana village.

“Most of these are regulars and repeat customers,” noted Smith.

“Coffee fuels connection, it’s amazing to be providing what is such an important aspect of our society.”

From its award-winning blends to its single origin and Fair-Trade Organic varieties, Matakana

Coffee Roasters has a cup for every palate.

“We select our high-grade Arabica beans from the world’s finest coffee estates across Africa, the Americas and the Pacific. Each batch is lovingly roasted in our Matakana roastery to the precise moment when the beans attain their optimum flavour and aroma.”

Smith’s personal favourite origin is Guatemala with its smooth, sweet, and consistent caramel flavour. The country he’d love to visit to learn more about roasting, however, may surprise people.

“I’d love to go back to the United States. People don’t think of it as being a place for quality coffee, but it is. They’re incredibly progressive in their coffee-making technology, which isn’t surprising considering that there are still Italian coffee houses that have been running for 100 years.”

It’s hard not to talk about the COVID pandemic and its effect on the coffee industry as a whole, both within the hospitality and retail sectors.

“During the first lockdown we took our horse float down to John Burton (coffee bean importers) and filled it with sacks of green beans because we didn’t know how COVID was going to affect the supply chain.”

It was a wise move to be prepared. While cafés and restaurants may have been locked down, the pandemic gave rise to the home barista – something Smith and the team at Matakana Coffee Roasters quickly embraced.

“At the beginning of 2020 we were in 11 supermarkets, now we’re in 150. I hate to use the word because it’s been so over-repeated, but success during this time has been all about the pivot. It’s about working with the puck wherever it lands, and COVID gave that puck a fair whack!”

Ice Hockey analogies aside, embracing the retail customer has meant rapid growth for Matakana Coffee Roasters over the last two years. So much so that they switched from a traditional roasting process to hot air roasting – a greener way to roast with lower emissions and is sustainable at scale.

For Smith though, the ethos of sustainability goes back to developing long-term relationships, from the farmers and coffee growers all the way through, making sure there is a better share of benefits for all those involved in the coffee’s lifecycle.

This is also connected to customer education about where their beloved coffee comes from. Luckily, Kiwi consumers are becoming far savvier and more willing to put quality over price.

“The coffee space is incredibly satisfying because of how increasingly discerning Kiwis are becoming about their coffee choices,” concluded Smith.

“Our customers are so excited to talk to us about different blends and becoming their own barista, it’s so gratifying to pass on this knowledge and spread our love for coffee with Kiwis around the country.”

The Knowledge You Want, The Experience You Need

Review Publishing Co Ltd is a leading B2B publisher across a range of titles from fmcg to fashion, hospitality to hotels.

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THE CHANGING MEDIASCAPE

Today, diversification is key to any successful business. Here at Review Publishing, we have strengthened our digital and social platforms to increase engagement with our readers. Utilising the latest technology, we continue to improve and evolve, providing our advertisers and readers the latest in trends, forecasting and news.

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Get in touch today, the team pride itself on their ongoing brand relationships that in some instances have spanned decades. Great content is the magic bullet. We invite you to extend your relationship with us today and see how we can broaden your customer engagement, brand awareness and drive sales.