As Seen at Fine Food

The Fine Food New Zealand 2023 event attracted record numbers of exhibitors and delegates, making the event a stunning success, but also a litmus test for a resurgent hospitality industry determined to make the most of every available opportunity.

The three-day tradeonly event took place in late June at the ASB Showgrounds in Auckland, drawing 6,405 unique attendees, which was an increase of 6.5 percent over the number of delegates who attended the 2021 event. In response to those numbers, event manager Deb

Haimes said it was a fantastic result.

“We had 288 exhibitors offering the widest range of products, services, produce, innovations, and much more. The number of vendors was well up on the last event, and the combination of more to see delivered an amazing experience for every delegate,” said Haimes.

Even as the country faces a slowing economy and multiple industries are beset by staffing and regulatory challenges, the resilient and eternally optimistic hospitality industry has shown it is ready and willing to get back on track while meeting head on the daily challenges of running a successful business.

With any exhibition, the quality of delegates matters to exhibitors. Fine Food New Zealand is ‘tradeonly’ by design, so only those in food service, hospitality, beverage, and related industries are in attendance. This has consistently delivered the results vendors seek, expanded market reach, opened new avenues to market, and above all, drives sales of great products and services.

In addition to regular features such as Artisan Alley (showcasing small-batch and traditionally produced goods), Plant Base (vegetarian, vegan, and everything else plantderived), The Best Cellar and Liquid Alliance (dealing in beverages of all sorts), popular show attractions also included the New Product Showcase, NZ Chef’s competitions and Baking New Zealand’s Innovation Kitchen. Haimes said the range of exhibitors and carefully designed features contributed to an engaging and rewarding experience for vendors and delegates alike.

“We’ve created a rounded experience which has helped make the most of everyone’s time, helping every individual meet their personal objectives.”

The event also serves as an opportunity for learning and skills development, with the popular Seminar Series joined for the first time in 2023 by Liquid Alliance Masterclass workshops showcasing the creative use of liquor in bars or restaurants.

Haimes said the response to the event had surpassed expectations, and feedback from those who attended has come back with the result organisers were looking for.

“It’s been a tough and truly unprecedented time for the industry. But Kiwi hospitality has shown its resilience once again, with the indomitable Kiwi spirit shining through. We’re looking forward to some productive years before we return in 2025.”

Save the date, the next Fine Food New Zealand is scheduled for 29 June - 1 July 2025.