rewards/pos
TIPS FOR A TECH-SAVVY RESTAURANT
Government restriction imposed to help stop the spread of COVID-19 have increased the importance of restaurant technology, including pay-at-table apps and more streamlined and integrated POS systems, among hospitality establishments all over the world.
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esearch from KAM Media, a UK based creative insights agency, found that the availability of mobile phone ordering in hospitality venues has become more important to 41 percent of UK adults over the last 8 months. When asked to rank which features were most important in a restaurant or café app, customers named ability to book a table as their number one priority, followed by the ability to pre-order food and drink. Kiwi customers are ahead of
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restaurantandcafé.co.nz
the curve for online engagement and transactions. 74 percent of Kiwis search online for products and services and it’s their mobile phones that they are using, not just for a search-on-the-go, but for purchases and ongoing brand loyalty. There has been an influx of mobile phone apps from the big restaurant chains. McDonald’s, Burger King, and Wendy’s all have their own apps with some leading for marketing purposes and other driving in-store conversion. The old cardboard coffee-card is out, customers want contactless ways that they can engage with your products and services. The great news is that digitalisation is no longer relegated to the big QSRs, there is an enormous range of apps and POS technology that is available to be integrated seamlessly into what you already offer. The pandemic has accelerated the need for technology solutions and New Zealand based companies have responded to this demand. It is vital that this technology is used by large
and small businesses to widen understanding, communicate with customers and reward them for their loyalty while driving new habits around visiting venues. What are the Benefits of POS Integration? Your POS software can open up a plethora of new data that was previously unavailable when integrated with a table management system, Data points like guest’s lifetime spend and average spend per reservation provide restaurants with a deep insight into their guests that was not accessible before. This allows them to custom-tailor every guest’s dining experience from beginning to end. By enabling a personalised approach to guest experiences, POS integration helps restaurants build a stronger relationship with its customers, something that is more important than now than ever before.
