beveragecraft
Fizzy Drinks Are Not Just for Kids Carbonated Soft Drinks and Energy Drinks categories are responsible for nearly $6 in every $10 of beverage growth and No-Sugar options are growing twice as fast as their sugary counterparts across both categories.
F
izzy drinks are growing up, reflecting the current trends around health and wellness, innovative flavour combination and premiumisation. We know we’re going to be heading into a period where consumer wallets are likely to be more stretched, however, consumers love to spend on small indulgences at these times, and the right beverage on the menu can be the treat they’re looking for.
The Art of Premiumisation Driven by the desire to create elevated experiences whenever
S.Pellegrino Essenza is a great example of premiusation within the flavoured water category. Sparkling mineral water with a subtle, creative blend of Mediterranean fruit flavours crafted in a stunningly designed slim, recyclable 330ml can.
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Shine+ shows how better-for-you functionality can be brought to the energy drink space. Shine+ nootropics are better because it’s energy for the mind first, a better kind of energy.
they can, consumers are willing to pay more for products that offer something that is, or is perceived to be, more premium. A great example is FeverTree tonic up 42.5 percent with more than $1 million in sales growth in the past year, it a brand that has recognised the c=savvy consumer’s demand for something better.
Functional Benefits Speaking of better, the betterfor-you category has greatly increased, spurred by demand caused by the global pandemic. According to IRI’s recent
Health & Wellness Survey, nearly one in five Kiwis make food and drink choices because of specific health benefits such as including ingredients with properties known to improve gut health, increase metabolism or support physical and emotional wellbeing. Cold Beverages is a dynamic category representing a plethora of innovation and trends in action. There are no doubt further opportunities for premiumisation and indulgence as Kiwis seek more exciting tastes and options to elevate occasions at home and out and about.
