SupermarketNews Magazine | August 2024

CONTINUOUS IMPROVEMENT

Grocery retail is continuously evolving, adapting to thrive in an ever-changing global economy. Emerging trends, new technologies, and listening to consumer demands remain the pillars driving all other responses.

Continuous improvement and innovation are essential; longevity is not a given, even if you have been in the market for decades.

In this global edition, we have looked at retailer and supplier operations, trends, innovations, and how the world of NPD is shrinking. We also asked some industry experts to share their thoughts on what the drivers are for today's suppliers and retailers and how emerging suppliers and independent retailers are challenging the bigger players.

Tech Advancements

Technology has fundamentally altered the way we shop. E-commerce, mobile apps, and online delivery services have changed the grocery game. E-commerce is how emerging suppliers try to break into the market, using tech, innovative brand advertising and marketing to reach consumers and

encourage direct engagement with their brands. It has rapidly become essential to global retail, transforming how goods are bought and sold and with over five billion internet users worldwide, online shopping continues to grow steadily. In 2024, retail e-commerce sales are projected to surpass $6.3 trillion, with the growth trend set to continue.

DTC SubscriptionS

DTC offerings are still growing steadily. In some countries, few majors are dabbling in this offering and have yet to launch hard advertising and marketing campaigns to drive the concept. This holdback may be because they have the tech ready but are unwilling to drive hard in this area, particularly if they have

Tania Walters | Publisher

strong retail brands on shelf. Two categories that globally are doing well in offering DTC subscription services are baby food and pet food. Looking at pet food DTC subscriptions, it is a thriving category. Consumers choose the products they need and the delivery cycle; the choice online far outweighs anything a supermarket offers. Personalisation also helps, as each delivery can be addressed to the pet with owners setting up a pet profile, listing favourite foods and additional treat items.

If you haven't hopped on the DTC subscription bandwagon yet, you're missing out on the opportunity to enjoy monthly recurring revenue and the chance to build a fantastic customer base. For brick-and-mortar locations, in-store subscriptions are probably the number one growth revenue opportunity for their business — whether they know it or not. For brand owners, it is an opportunity to build brand support and customer engagement and to develop additional products only available through the DTC option.

Consumers are stressed in a fast-paced world, dealing with financial challenges many have not seen before. They value convenience and time-saving more than ever. Also, the joy of receiving a parcel each monthit is almost a gift!

Changing Tastes

Demographics play a significant role in the grocery industry. We've seen changes in consumer preferences, such as the demand for organic, locally sourced, and sustainable products. Retailers are leveraging this by building close relationships with local suppliers. Being agile and responsive to a community's tastes can be advantageous, particularly to smaller independents.

Supply Chain

The grocery industry relies heavily on global supply chains, and geopolitical tensions and trade disputes can disrupt these chains. Operators dealing with product shortages and price fluctuations may find the answer is to look local.

Diversifying suppliers and having contingency plans for emergencies can help mitigate geopolitical risks.

Prepared Meals

The pandemic accelerated the popularity of food delivery and prepared meals. Tapping into this trend is a wave of ready meals, from budget to gourmet. Suppliers are expanding into this category to increase sales, offering ready-to-eat meals to meal kits, partnering with food delivery services, or collaborating with other brands.

Customer Loyalty

It's all social platforms, as brands try to build brand awareness; however, social platforms do not deliver customer loyalty. As the global economy transforms, community engagement remains a powerful tool. Retailers and suppliers who are building their community of loyal customers are using a variety of tools to engage and convert.

Consumers want to shop where they feel connected and buy brands that anchor that connection. n

ATTENTION GROCERY SUPPLIERS

Food and Grocery Council is an industry association for grocery suppliers providing members networking, events, industry information and strong advocacy. Contact us for information on the benefits of membership: raewyn.bleakley@fgc.org.nz

Networking • Industry Updates

Conference and Events

Education and Training

PUBLISHER Tania Walters

EDITORIAL DIRECTOR Sarah Mitchell

EDITOR-IN-CHIEF Caitlan Mitchell

EDITORIAL

Sam Francks, Jenelle Sequeira SENIOR

FORMER HOCKEY REP LEADS FOUR SQUARE RED BEACH

Andrew Hayward is Four Square Red Beach's new owner and operator.

Two Bay of Plenty food rescue organisations, Chrome Collective and Good Neighbour, have received a $10,000 donation from Foodstuffs North Island.

According to Love Food Hate Waste NZ, over 12,901 tonnes of perfectly good-to-eat leftovers, including roast chicken, rice, and wilted green vegetables, end up in households' bins every year.

Online shopping has firmly established its place in Australian and New Zealand retail.

25% OF YOUR DAILY NEEDS^ PROTEIN NEW

strong record sales for zespri

After one of the strongest starts to the 2024 season, Zespri is now in the midst of the summer fruit season, which traditionally sees more competition.

foodstuffs fined for blocking rivals

The Wellington High Court has penalised Foodstuffs North Island NZD $3.25 million for lodging anti-competitive land covenants with the purpose of blocking competitors.

te mata exports director retires

Te Mata Exports, a leading New Zealand fresh produce export business, today announced the retirement of its founding director, Murray Tait.

The Infometrics-Foodstuffs New Zealand Grocery Supplier Cost Index has indicated an increase of 2.4 percent.

newslocal

foodstuffs fines unfair to customers

Justice Radich released the reasons for his decision in the case brought by the Commerce Commission against Foodstuffs.

Major supermarket chains across New Zealand have been challenged by the Grocery Commission to improve refund policies.

Granarolo New Zealand Ltd

6 Farmhouse Lane, St Johns, Auckland 1072 09 551 7410

info@granarolo.co.nz

bone broth recalled

New Zealand Food Safety (NZFS) has supported The Little Bone Broth Company in recalling all batches and dates of its bone broths.

new owners for invercargill supermarket

Braedan and Rebecca Trompetter have been settling into life in Invercargill after taking over as the new owner and operator of New World Elles Road.

LO CAL

FRESHNESS PROTECTED

Meadow Mushrooms

Meadow Mushrooms is rolling out new premium packs for its grocery range that provide greater protection for the mushrooms as well as being more sustainable.

The new 200g and 400g eco punnets are made from 100% rPET plastic that are recyclable in New Zealand via kerbside recycling. The peelable lid of the smaller SKUs and flow-wrap of the larger SKUs are both recyclable via soft plastic recycling at participating stores.

The more robust and protective packaging format replaces the old 200g cardboard trays that were wrapped in cling film and the 400g bags, ensuring greater product quality for the mushrooms. The freshness protection also means there is less food waste.

“We have been trialing our new packaging format over the past two years and well as carrying out a full life cycle assessment of all potential options,” says Meadow Mushrooms CEO Todd Grave.

“We are proud that the new format we have landed on delivers a 20% lower carbon emission profile and better circularity than all alternatives we looked at, including the old cardboard trays. No longer using the trays means we no longer need to use cling film, which complies with the PVC film ban

HERBACEOUS HOMEGROWN BLENDS

Rum and Que

Introducing our latest seasoning from the Rum and Que kitchen – Homegrown. Crafted from native herbs and spices from Aotearoa. This seasoning is a blend of premium herbs and spices, that will elevate any dish. Backed with a heavy hitting seasoning blend, we have incorporated Horopito, Kawakawa, Thyme and Rosemary to bring this herbaceous blend to life. We have carefully selected each ingredient to ensure a perfect balance of smoky, savoury, and aromatic notes.

This product also profiles each of our 7 National Butchery team members from The Hellers Sharp Blacks. These are a collectable set with 7 in the series. If anyone collects all 7 cans, they simply go to our website: www.rumandque.com and enter the unique codes on each can for their chance to win over $5000 worth of prizes delivered to their door early next year. 100% of proceeds go directly to the team so they can compete in Paris next year.

coming into place next year.”

The new packs have the added benefit of better in-store presentation, which is important for grocery retailers.

Trials of the new packaging took place in 2022 and 2023 and with successful results, the new formats are now rolling out in stores nationwide.

Meadow Mushrooms is a familyowned business which has proudly grown mushrooms for more than 50 years. Specialist growers, harvesters and packers work year-round to produce the freshest, highest quality mushrooms from its vertical farming system based in Christchurch's Hornby and second location in Dunsandel.

Sustainably farmed, and with a 5-star health rating, Meadow Mushrooms are naturally packed full of B vitamins and selenium to help boost immunity and energy, as well as support growth and brain function.

Quick and easy to add taste and texture to a range of dishes, mushrooms are also a value-for-money option to make meals go further or as an alternative to meat.

"We're feeling really excited about bringing a higher level of quality and a higher level of sustainability to our consumers and for Kiwis to continue to enjoy all the wonderful benefits of our mushrooms,” says Grave.

HOOLEYS WAVES

Hooleys

Hooleys has launched waves in three new flavours, original salted, salt and vinegar and barbecue. These Hooleys Waves are light and crunchy with bold, exciting flavours.

BLUEBERRY REAPER

Alderson NZ

Aldersons NZ's new hot sauce line was successfully launched recently. Its Blueberry Reaper sauce had a particularly effective production run, and other exciting new varieties in the pipeline. Many may recall that Aldersons NZ's acclaimed Blueberry and Carolina Reaper sauce has received numerous inquiries and requests. In response to customer feedback and demand, the brand has announced rereleasing this sought-after product.

PAMS HOLLANDAISE SAUCE

Pams

Pams Hollandaise Sauce has been a staple in New Zealand kitchens for more than 80 years, making it a trusted choice for high-quality products at affordable prices. One of the key highlights of Pam's Hollandaise Sauce is that it contains no artificial colours or flavours, ensuring a more natural and authentic taste.

INTRODUCING NEW SELAKS ORIGINS BREEZE 5% ALCOHOL RANGE

Selaks

In August the newest Selaks Origins Breeze 5% offering will hit the shelves. It combines a fusion of tradition and innovation by embracing the Piquette method of rescuing already pressed winemaking grapes, and caters to those seeking lower-alcohol options. The result is smooth-drinking, bursting with flavour and, at 5% ABV, there are just 3 standard drinks in a 750ml bottle.

Selaks' winemakers have masterfully crafted each bottle to ensure that the vibrant flavours associated with the brand remain. The range includes a crisp Piquette from Marlborough Sauvignon Blanc, a summer berry-infused Piquette Rosé, and a vibrant Piquette from Pinot Gris.

Selaks | Devoted To Taste www.selaks.co.nz 0800 662 456 @selakswinesnz facebook.com/SelaksWines

LO CAL

SPORTS DRINK OLYMPICS EDITION

Powerade

A limited-edition sports drink collaboration with this year’s Olympic Games, Powerade ION4 Gold Crush is scientifically formulated to replace electrolytes lost in sweat. It contains ION4 electrolytes: Sodium, Potassium, Calcium, and Magnesium.

FASTER THAN FAST FOOD

Moana New Zealand

Discover our high-protein ready-to-eat meals! With five tasty flavours to choose from, these meals are ready in just 3 minutes and require no refrigeration. Each pouch is packed with meat, sauce, vegetables, and carbohydrates, making it the perfect solution for a quick, nutritious lunch or dinner. Ideal for busy students, professionals, or anyone needing a fast, healthy meal on the move. For more information please contact Nicola Frampton nicola.frampton@moana.co.nz or 027 880 4211.

POUR IT, MIX IT, HACK IT

NESCAFÉ ® Espresso Concentrates

Love café-style iced coffees? Discover new iced coffee combinations at home with NESCAFÉ® Espresso Concentrates.

NESCAFÉ® Espresso Concentrates are created with a rich Arabica blend that is concentrated under pressure at a high temperature, to naturally lock-in the same great taste, that you love about freshly made coffee from a café. They are highly versatile, convenient, and easy to use as they dissolve in cold liquid in seconds.

Coffee lovers can customise their drinks at home by simply adding a shot of NESCAFÉ® Espresso Concentrate to their preferred milk to create a creamy iced latte, mixing it with hot water for a robust long black, or combining it with lemonade or tonic for a refreshing twist.

To make a delicious iced coffee pour 250ml of cold milk into a glass, shake bottle well, add 2-3 tablespoons (50ml) of concentrate to the milk, stir, add ice and enjoy.

No fancy machines or barista skills required so you can unleash your inner barista at home.

KELLANOVA LAUNCHES

NEW KELLOGG'S NUTRI-GRAIN HIGH PROTEIN CRUNCH CEREAL

Kellanova

Kellanova is launching a NEW proteinpacked cereal, Kellogg’s® Nutri-Grain® High Protein Crunch Choc Malt flavour. The delicious new addition to the range mixes the iconic Kellogg’s® Nutri-Grain® cereal with high protein choc balls, creating a delicious Choc Malt flavour everyone will love.

With 12.7g of protein per serving, Kellogg’s® Nutri-Grain® High Protein Crunch delivers a protein hit, providing 25% of the recommended daily protein intake in a single bowl.

The launch of Kellogg’s® NutriGrain® High Protein Crunch reflects the increasing consumer demand for protein-rich foods, with 7 in 10 (72%) shoppers believing high protein is important when choosing a breakfast food*. The new cereal is designed with extra protein to support lean muscle

growth and development, and essential nutrients to help unlock and release energy. A high protein breakfast is also proven to help Kiwis feel fuller.

Dr Gina Levy, Senior Nutrition Manager, Kellanova ANZ, explains: “A nutritious breakfast sets us up for a positive start to the day, but breakfast is the meal where people generally don’t get enough protein. By opting for a protein-rich breakfast, like Kellogg’s® Nutri-Grain® High Protein Crunch, Kiwis can ensure they are getting the benefits of protein early in the day. Protein is important for appetite control, building and maintaining lean muscle and supporting healthy bones.”

Robert Saunders, Marketing Manager, Kellanova NZ, adds: “As New Zealanders increasingly prioritise protein-rich choices to power their mornings,

Kellanova has created Kellogg’s® NutriGrain® High Protein Crunch, extending our protein proposition. The new addition to the Kellogg’s® Nutri-Grain® range is perfect for active Kiwis looking for a nutritious choice to fuel them through their busy mornings.”

Kellogg’s® Nutri-Grain® High Protein Crunch will be hitting shelves in New Worlds and Pak N Saves from the end of August with a RRP of $11.50 for a 500g pack.

*Research source: Kellanova, Breakfast Usage & Attitude Study, IMI (2023)

LO CAL

ORGANIC COCONUT BITES

Ceres Organics

There are two new varieties of Ceres Organics Coconut Bites: White Choc Mocha and Mint Chocolate. Crafted from freshly cold-pressed coconut cream and stuffed with smooth white chocolate and a touch of espresso, these Coconut Bites will transport you to a serene tropical setting, as if you are right under a coconut tree, with its soothing aromas.

Similarly, the Organic Coconut Bites, Mint Chocolate have been created from freshly cold-pressed coconut cream and packed with mint chocolate.

FREEDOM CRUNCH

XO COCOA CRUNCH

Freedom Foods

A new and improved plant-based recipe, Freedom Foods XO Cocoa Crunch is filled with crunchy cocoa goodness without compromising health. Perfect for breakfast or even a delicious snack straight out of the box, it has been made with sustainably sourced cocoa—UTZ certified and farmed using good agricultural practices. With less of the stuff you don't need, these cereals are bursting with flavours and wholesome ingredients.

PREMIUM BEEF JERKY

Bootleg Jerky Co.

Bootleg Jerky Co. has created three unique flavours of beef jerky. The Manukayaki is a teriyaki-flavoured jerky made from New Zealand beef, Japanese soy sauce, Manuka honey, and other ingredients.

The Hot Shot, packed with succulent chillies and New Zealand apple cider vinegar, is a bold and adventurous choice for those who crave a spicy kick.

The O.G. is the original beef jerky, made with simple yet savoury ingredients such as onion, garlic, black pepper, and hickory smoke.

Each jerky flavour offers a distinct and mouthwatering taste experience, perfectly complementing different preferences.

iced co ee with a single shot

Discover new co ee combinations at home with NESCAFÉ® Espresso Concentrates. Created with an Arabica blend to deliver a rich and smooth café-quality co ee taste.

NESCAFÉ® Espresso Concentrates dissolve in seconds in cold milk so you can create a creamy iced latte easily at home.

Mix with hot water for a rich long black. Or pair with lemonade for a refreshing twist. No barista skills required so you can unleash your inner barista.

Pour It, Mix It, Hack It

new selaks lineup

In an ever-evolving New Zealand market, Selaks proudly introduces their first-to-market 5% alcohol fruit wine to their lineup: Selaks Origins Breeze 5%, a crisp, and refreshing fruit wine that is lower* in alcohol and poised for success. *Lower than a standard 12.5% wine.

This innovative offering comes at a time when lower alcohol consumption is not just a preference but a growing trend among consumers seeking healthier lifestyle choices without compromising on flavour.

consumers driving market changes

Research is clear: demand for lower alcohol beverages is growing. Consumers are increasingly mindful of their alcohol intake and are actively seeking options that allow them to enjoy wine in moderation. This shift reflects a broader cultural movement in New Zealand towards more responsible drinking habits.

“Drinking responsibly is essential, drinking mindfully is the evolution we are now embracing” Stephanie Shennan | Senior Brand Manager, Constellation Brands

Giving grapes a second squeeze.

The Selaks Origins Breeze range introduces a fusion of tradition and innovation. At the heart of the Origins Breeze range is the innovative use of the

Piquette method, a traditional winemaking technique originating from France. Piquette is made by rescuing already pressed winemaking grapes, and giving them a second squeeze. More taste & less waste!

“In a world where we are striving for better food utilisation, this product redirects grape juice that would otherwise have been wasted” David Edmonds | Chief Winemaker

Our NEW 5% range replaces our current 8% offering

Why is the taste so much better?

Piquette is a 5% ABV, product relying on natural fruit flavours. With no need to remove any alcohol through industrial methods, Piquette remains bright and fresh.

What makes it a better consumer offering?

At 5% ABV there are just 3 standard drinks in a 750ml.

“We have worked hard to produce a product with all natural fruit flavours, a product that speaks of the bright fresh

characters of the fruit from which it is made that can be enjoyed by a broad range of consumers” David Edmonds | Chief Winemaker

As we launch Selaks Origins Breeze 5%, we invite our supermarket partners to join us in catering to this growing market segment. n

www.selaks.co.nz

@selakswinesnz

facebook.com/SelaksWines

Icomfort snacking

This year, comfort snacking has become a global trend driven by increases in stress and anxiety, mainly due to the cost-of-living crisis.

t's not just Millennials and Gen Zs; older adults are also turning to snacks not just to satisfy hunger but to find comfort and alleviate emotional distress. Snacks' immediate gratification and soothing effects, often rich in sugar, salt, or fat, trigger neurotransmitters like dopamine and serotonin, offering a brief respite from daily pressures. The convenience and accessibility of snacks further fuel this habit, making them a go-to solution for quick stress relief.

Meal-time fragmentation is also rising globally, with more consumers skipping structured meals, particularly breakfast. This shift towards informal eating patterns throughout the day often leads to increased snacking or grazing.

Despite being told they are a "sometimes treat", indulgent snacks like chocolate and potato chips remain popular among consumers. The preference for these

treats underscores a broader trend where snacking is driven more by emotional indulgence than nutritional considerations. Consumers often seek snacks as a form of escapism from the uncertainties and stresses of daily life, prioritising emotional comfort over health benefits.

The trend of comfort snacking is projected to persist as consumers navigate through periods of heightened stress and seek solace in familiar and easily accessible snack options. This ongoing behaviour underscores the complex relationship between food, emotions, and coping mechanisms in today's fast-paced and challenging world.

By understanding this trend, retailers can offer a broader range of healthier options, and brand owners can innovate to offer consumers more variety, healthier choices, and smaller pack sizes so that snacking remains affordable. n

comfortsnacking

EXPANDING SEASONAL SNACK OCCASIONS

At the 2024 National Confectioners Association's Sweets and Snacks Expo, several key trends emerged amidst the launch of innovative new products and educational sessions. According to Euromonitor, three trends stood out:

"Toyification" of Snacks Marketing: Traditionally, the marketing cycles of the toys and games industry have aligned with entertainment franchises and film releases. However, this approach now influences snack marketing, where brands increasingly license popular characters from video games and films to boost sales. Brands like Mario Kart, Minecraft, Barbie, and Harry Potter were prominently featured at the expo. This trend, while carrying a high upfront cost, aims to capitalise on the release of these franchises by offering limited-edition SKUs that hit shelves exactly on launch day.

Emoting Flavours:

Innovation in flavours is becoming crucial to maintain consumer interest. The number of new snack product launches in the US increased by 27 percent in Q1 2024 compared to the same period in 2023. According to Euromonitor's Voice of the Consumer: Health and Nutrition Survey, 38.6 percent of Americans enjoy trying new taste combinations, such as "swicy" (sweet and spicy). The Sweets and Snacks Expo highlighted the importance of connecting cultural significance and emotions with flavours. This trend is partly driven by the need to engage consumers using GLP-1 drugs, which suppress appetite. By linking flavours with emotions—like nostalgia, delight, or energy—brands hope to retain these consumers even if their consumption volume decreases.

Expanding "Seasonal" Snack Occasions:

Confectionery sales have traditionally peaked during core holidays like Halloween, Christmas, Valentine's Day, and Easter. However, the industry is now looking to expand beyond these periods by promoting snacks for smaller holidays and creating new celebratory occasions.

These trends highlight the snack industry's response to current challenges, including inflation. Through strategies like "toyificated" marketing, emoting flavours, and expanding snack occasions, the industry aims to meet consumers' evolving social, emotional, and taste needs. Additionally, the industry is seeing increased M&A activities, innovation in flavours and formats, a focus on healthier products, and a growing presence in the premium space. Most importantly, the industry's commitment to sustainability is a beacon of hope for the future as companies adapt to changing consumer preferences. n

COCA-COLA X OREO BESTIES

Coca-Cola and OREO have launched their first-ever campaign as “besties” to launch two exclusive and limited-edition products.

The OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition were inspired by “besties” worldwide to celebrate friendship while enjoying these products.

Best friends often combine their very best traits, making each other even better, which this new partnership has brought to life for Australian and New Zealand consumers.

The new launch will only be available for a limited time and will offer unique experiences celebrating the magic of teaming up with a best friend.

“Coca-Cola Creations is all about infusing the iconic Coca-Cola brand with new expressions of creativity, allowing Australian and New Zealand fans to experience the Real Magic of Coca-Cola,” said Kate Miller, Senior Marketing Director at Coca-Cola South Pacific.

“Coca-Cola OREO Zero Sugar Limited Edition perfectly aligns with this, tapping into emerging technologies, collaborating with brands, artists and designers to create new flavours, designs and unexpected experiences.”

The campaign has created an immersive digital experience, inviting Australian and New Zealand fans to activate the ‘Bestie Mode’.

Created in partnership with Spotify, the OREO and Coca-Cola brands unveiled the ‘Bestie Mode Digital Experience,’ an exclusive platform and first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together.

“At OREO, we pride ourselves on taking our customers on a delightful journey by bringing innovation and playfulness into our delicious cookies,” said Ben Wicks, Vice President of Marketing – Australia, New Zealand.

“We are excited to unveil our latest innovation, OREO Coca-Cola Sandwich Cookie, which results from an exciting collaboration that pushes the boundaries of flavour innovation to captivate consumers' taste buds and imagination.”

By scanning Coca-Cola and the OREO brand products, fans can follow the steps to explore ‘Bestie Mode’ and sync up music preferences. Spotify Free users can also access the experience via on-platform promotion.

Once connected to a Spotify account, fans will be prompted with questions to see how their taste in music stacks up against their best friends. A playlist will be generated with combined music preferences for them to enjoy.

Both products feature a captivating design and sleek packaging, adorned with distinctive OREO cookie embossments and stacked Coca-Cola bottles. With each sip of the Coca-Cola OREO Zero Sugar Limited Edition, fans can savour a refreshing CocaCola taste with flavourful hints inspired by OREO cookies.

The Limited-Edition OREO Coca-Cola flavoured Sandwich Cookies have been embossed with Coca-Cola cookie designs, including red sprinkles in the creme filling.

The OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition will be available this September across major and independent retailers in Australia and New Zealand.

The frozen variation of Coca-Cola OREO Limited Edition will also be available in Australia at participating Macca’s restaurants and via the MyMacca’s app. n

comfortsnacking

the ultimate cheese snack

Cheese Crisps are a gamechanging snack crafted with care in Italy using only 100% Italian-aged cheese.

This innovative, oven-baked treat has quickly become a favourite among snack lovers. It offers a deliciously crispy bite that satisfies any craving while aligning with the healthy snacking trend consumers demand.

What sets Cheese Crisps apart is the premium Italian aged cheese; these crisps are naturally rich in calcium and phosphorus, essential nutrients for maintaining strong bones and overall health. Unlike many other snacks, Cheese Crisps contain no

preservatives, ensuring an enjoyable snack that's as wholesome as it is tasty.

Cheese Crisps are perfect for those with dietary restrictions or simply looking to make healthier choices. They're lactose-free and gluten-free, making them a tasty snack for all consumers. Additionally, thanks to microbial rennet, Cheese Crisps are suitable for vegetarians, allowing everyone to indulge in this guilt-free snack.

The versatility of Cheese Crisps makes them an ideal companion for various

occasions. Whether it's a quick snack during a busy day, an afternoon treat, or a creative way to garnish salads and soups, Cheese Crisps fit the bill. Their crunchy texture and rich flavour also make them an excellent addition to any finger food platter, elevating entertaining with a touch of Italian flair. These crisps don't require refrigeration, making them a perfect on-the-go snack. The consumer trend for healthy snack options makes Cheese Crisps a delicious, nutritious, and versatile choice. n

comfortsnacking

MR HAMFREYS

SMOKEY BACON PORK CRACKLE

Following on from Alliance Trading’s massive Meat snacking success with the original Mr Hamfrey’s brand of Pork crackle, Bacon Bites and Bacon Jerky’s ,in all FMCG and Fuel accounts.

Mr Hamfreys has recently launched the new Smokey bacon flavoured Pork crackle in the ever-popular 75gm and 25gm packs.

Based on consumer feedback at food shows ,in store tastings, and current in store sales, Alliance Trading Company Director Paul Kenny believes the Smokey Bacon flavour will be as popular as the current original Himalayan sea salt and will once again continue to stimulate profitable growth in the meat snacks category. In February Alliance Trading under its healthy eating Brand Be Right launched their Gluten free, Organic ,Vegan Coconut rolls in the Big Value 285gm and ever popular 100gm bag.

HEALTHY, PERMISSIBLE

Ceres Organics has been observing a recent increase in ‘healthy’ snacking and ‘permissible indulgence’. Consumers are unwilling to compromise on small moments of indulgence while still looking for products made with clean ingredients.

Keeping up with this evolving consumer need, the brand launched New Zealand-made Organic Wholefood Fudgy Bites, which is perfectly positioned to meet this need. With their simple whole-food ingredients list and luscious fudge centre, these decadent

BE RIGHT ALL NATURAL CRISPY COCONUT ROLLS

Paul explained after seeing the success internationally of coconut rolls he recognised

SNACKING

individually wrapped balls are the perfect afternoon pick-me-up. Recent in-store sampling has confirmed that they are hitting the spot with shoppers.

“Wonderful products, buy them all the time. Appreciate good quality products that are not only good for the environment but good for you”; “These are going back on the shelf; yours are much better,” said some of the shoppers.

Today’s consumers also want to enjoy ‘treats’ such as the traditional chip but don’t

an opportunity to develop this market in NZ into a significant snack food line .

Retailer and consumer support for the Brand of this unique product have seen the coconut rolls distribution roll out into to every major retailer in the country.

Paul said the amazing feedback he has received from online advertising and from consumers at Food shows has vindicated his decision to develop this segment of the snacking category .

Paul quotes “as tiring as the food shows can be I love hearing the unfiltered feedback and ideas”, such as the number of consumers telling me they use the coconut rolls as an alternative to breakfast cereals ,or on cheese boards ,school lunch box treats ,after school snacks ,or his personal favourite snacking on a 100gm bag with a few beers watching the rugby. n

want to feel guilty about it. This has driven a move towards alternative bases, such as legumes, which appeal as a ‘better-for-you’ offer.

Ceres Organics Pea Chips launched last year and has quickly become a consumer favourite, growing 60 percent in the latest quarter vs the same period last year**.

Organically grown peas are gently popped into a light and crunchy chip, then sprinkled with seasoning to deliver a delicious snacking masterPEAs. These bags are full of hap-PEAness and have a lot to offer.

They have a clean label, with at least 50 percent less fat than regular potato chips, no MSG added, lower calories and sugars than similar products, and are proudly certified organic. Made here in New Zealand, these unique chips are small in ingredients but massive in taste.

Consumers want to know what is in their snacks, how they are prepared, where they come from, and the environmental and social consequences of their production. Certified organic products address many of these concerns.

*Ceres Organics instore Sampling Campaign Consumer Feedback June 2024 ** Circana Total NZ Grocery, QTR to 040824. n

ARTISANAL QUALITY & SUSTAINABLE LUXURY

At AraBello®, we believe in creating small pieces of everyday joy. After years of sharing our handcrafted chocolate with family and friends, we're now inviting everyone to taste the magical moment that occurs when simple ingredients are perfectly combined.

The appreciation for detail is evident in every piece of AraBello® chocolate. This is the result of years of perfecting the combination of ingredients. Each portion is handmade, hand-cut and hand-packaged. The unique, sustainable packaging is both elegant and eye- catching.

As a New Zealand-based brand, AraBello® is dedicated to producing exceptional flavour combinations, artisanal quality, and sustainable practices. Our eco-friendly

approach resonates with environmentallyconscious consumers increasingly seeking ethically produced and responsible products. By emphasising eco-friendly packaging, responsible sourcing of ingredients, and waste reduction, AraBello® chocolate sets itself apart as a purpose-driven brand with a genuine commitment to the environment and society.

We offer two award-winning flavours:

• Original Peanut Marble: A swirl of white and dark chocolate with crushed roasted peanuts.

• Raspberry Marble: The same delightful white and dark chocolate swirl with crushed dried raspberries.

Our products are packaged in two convenient sizes:

• 26g Squares: The peanut marble is wrapped in gold foil and the Raspberry Marble is wrapped in light raspberrycoloured foil. Labels can be custom-designed for special events and requirements.

• 52g Bars: Containing 2 x 26g squares of either the Peanut or Raspberry Marble.

Our mission is to reach the hearts of many people who deserve that 'magical moment'. Especially in these global challenging times, there's a need for hope and moments of special indulgence.

Whether you're enjoying a moment of relaxation at home or looking for a pickme-up during a busy day, our chocolate provides a luxurious snacking experience. We can't wait to share AraBello® chocolate with you. Happy snacking! n

FUELLED BY PASSION AND INNOVATION

Heartland Potato Chips is a Kiwi success story fuelled by passion, innovation, and a commitment to quality. Founded by Raymond and Adrienne Bowan, who have been farming potatoes at Fallgate Farm in South Canterbury since 1975, Heartland’s journey began in 2009 with a bold move. When the Bluebird chips site in Timaru closed, the Bowans seized the opportunity to create something special. They purchased the facility and, through tireless effort, transformed it into a stateof-the-art production site. In October 2010, Heartland became New Zealand’s only Kiwi-owned and operated potato chip brand.

From the beginning, Heartland has been dedicated to delivering chips that Kiwis

love. By sourcing all their potatoes from their own farm and using the finest oils and flavours, the Bowans have crafted a product that deeply resonates with consumers. This commitment has driven tremendous growth, with Heartland doubling in size over the last three years.

One of Heartland's standout offerings is the Old Fashioned Wave Cut range, which has seen a remarkable 13.7% growth in the past 12 months—nearly double the category's 7.4% growth. This surge reflects a shift toward value-driven choices for everyday snacking. Despite this trend, Heartland’s premium ranges, like Kettle Cooked and Extreme Crunch, have remained steady, showcasing the brand’s broad appeal and consumers’ willingness to

A key factor in Heartland’s success is its flavour innovation. The Bowans have consistently introduced unique flavours that capture the Kiwi palate, such as the Tokyo Tang Wasabi Mayonnaise, a gamechanger that secured placement in all FSNI Pak 'n Save stores in the latest category review due to it being highly incremental to the category. Limited edition offerings, like the Smokey T's collabs and Kiwi Favs range, have also contributed to the brand’s momentum.

Now available in all major supermarkets across New Zealand, Heartland Potato Chips continues to soar. With family values at its core and a commitment to innovation, the brand is poised for even greater heights. n

Danilo Santana - www.danilophoto.com

the fresh market ellerslie

The Fresh Market, Ellerslie, was formed in early 2023 by Nathan Royce, John Backman and Jasmine Taylor, who were relatively old school but had some new ideas.

Royce (also known as Banana Man) began working at 16, selling and auctioning produce at Bray Frampton Auction Market in the South Island. Throughout his career, Royce has worked in the produce industry, spending several years overseas.

He also worked in the airline and hotel industries before returning to New Zealand’s produce industry in 1998 with Auckland’s MG Marketing. He later opened and operated four retail wholesale stores with the iconic 1971 Morris Van (banana car) Fresh Market brand. His experience has also

assisted him in purchasing daily products from markets and growers.

Also starting at a young age was John Backman, aka Jonny Rotten, who worked in the produce department of a Paraparaumu supermarket. He has worked in many areas of produce and owned and operated a successful produce wholesale business for several years, gaining the title of an ‘old school produce specialist.’

Offering a wide range of knowledge and expertise, Backman’s experience has included fantastic marketing concepts and presentation skills for The Fresh Market

Ellerslie. He has also cultivated valuable, longstanding relationships within New Zealand’s wholesale sector and with industry growers and suppliers.

Returning from Australia two years ago, Jasmine Taylor (Bob) started her career in the produce industry, working for the renowned industry figure Jack Lum. Her father, Tony Teau, has been a respected figure in the industry, having worked for Turners & Growers Produce Market for over 40 years.

She gained valuable experience working in the industry in Queensland. She and

her sister Nadine have offered exceptional customer service and know all the regular customers by name.

The Fresh Market has been a familyrun enterprise, with all shareholders having family members working within the business. Rooted in quality fruit and vegetables, the business has offered an extensive range, including frozen and ready meals, gluten-free options, natural fruit ice cream, great coffee, and freshly made gourmet food for the café area, catering to retail and wholesale customers.

“We firmly believe that quality and customer service are crucial to achieving success, and our prices reflect this, as we are highly competitive with supermarkets and other market players,” said Royce.

“Quality takes care of price. By visiting the markets every morning around 4:30 am, we secure the best opportunities for quality produce and competitive prices. Receiving deliveries six days a week from markets and growers gives us the advantage of stocking fresh produce for our retail and wholesale customers daily.”

By following this practice, The Fresh Market has eliminated the need to rely on a distribution centre that could add two to three days of shelf life to fresh produce. This means that customers benefit from an extended life for their produce. It has also helped minimise wastage and associated costs, as the team has worked efficiently to utilise all products within the business.

"We procure from the local big three produce markets daily and have a selected group of local suppliers who supply us directly. We have local growers throughout the North Island, including spray-free, organic, hydroponic, and conventional

growers and suppliers.”

Royce also mentioned that customer feedback, both in-store and online, has been precious as it has allowed business growth and built vital relationships.

“We take pride in our old-school customer service, whether carrying your bags to the car or allowing you to pay next time when you've forgotten your card. Trust and relationships are important to us, and our customers often feel like family and friends; many visit us just for a coffee and a chat.”

The Fresh Market has a deep appreciation and respect for the surrounding community, which has dramatically valued the business

and its location, especially after previous options had closed down.

Their relationships with markets, growers, and wholesale customers have spanned over 30 years, which has been crucial to the business's longevity, sustainability, and success.

At present, The Fresh Market has been focused on developing the website and introducing a home delivery aspect to the business after receiving inquiries from outside its usual demographic.

“We're not striving to conquer the world or mimic our competitors. We aim to improve our work and allow more people to experience our passion, products, and service. We are incredibly proud of what we have achieved and dedicated to our passion, products, and customers.” n

www.grocerycharityball.nz

MICEvenues

Meetings, Incentives, Conferences, and Exhibitions are essential for connecting professionals, fostering collaboration, and driving innovation across industries. These events provide unique opportunities for companies and brands to build partnerships, share ideas, and explore new growth avenues. At the heart of successful MICE events is the venue itself. Whether it's a large

conference, a focused workshop, or a corporate retreat, the right setting can elevate the experience, enhance engagement, and help achieve strategic goals.

In this editorial series, we delve into the top conference spaces designed to inspire and facilitate meaningful connections. Discover how choosing the right venue can transform your next event into a catalyst for business growth and success. n

MICEvenues

Akauri bay boomrock

Kauri Bay Boomrock is a premier destination that excels in delivering an unparalleled experience through its distincive blend of amenities, services, and natural beauty.

s Auckland's Ultimate Experience Venue for functions and events, it is situated on a stunning private 500-acre Clevedon property with expansive coastal views over the Hauraki Gulf and towards Coromandel Peninsula. This venue stands out for its commitment to offering exceptional quality and personalised service. Whether you're planning a corporate event, product launch, private gathering or a wedding, the picturesque setting and modern facilities provide an ideal environment for both relaxation and celebration.

Escape the busy pace of life and host your next event with us. With three individually designed facilities; The Lodge, The Bunkers

and The Quails Nest there is the perfect venue to select from for your event.

The Lodge has the ability to host from 10 - 250 guests in a warm and relaxed atmosphere. It is the complete venue to entertain guests for corporate entertainment and meetings to wedding celebrations, international incentives, private functions and product launches.

The Bunkers has established a special purpose-built claybird shooting facility. This venue offers the ultimate day out for both private and corporate entertainment experiences. This specialised venue caters for up to 50 guests and is the ideal setting for your unique day out with multiple activity options.

The Quails Nest was built as one of our

shooting stands and a venue for smaller events that want a shooting fuelled morning or afternoon. Guests will be entertained for hours enjoying the adrenaline-filled activity of Claybird Shooting and Claybird Shooting Flurries, with Extreme Hole-In-One Golf and darts available as well. The venue hosts up to 15 guests with light catering options available.

With a strong focus on outstanding New Zealand cuisine, wine and service, we believe in showcasing the finest products available. We have a selection of menus to cater to every event requirement; everything from relaxed cocktail style canapes and plates, shared family-style platter menus, to multiple course degustations.

If you are looking for something a little

different, you can chat with one of our Event Coordinators to help elevate your event to experience something new.

A site visit or pre-event meeting is always a great idea to visualise and discuss all that we have to offer. Otherwise if this option isn't for you, sit back, relax and let us take care of you. n

We had a wonderful time thanks, and we were so lucky with the weather. The food was outstanding. Everyone commented on how delicious it was, and the beef and fish were perfectly cooked. Please pass on our compliments to the chef(s).

Hopefully we can have another event there soon.

-Beth Morrison, Mercedes-Benz

MICEexpos

lab5 by ism relocated

Lab5 by ISM will be located next year to further strengthen the synergies between ISM and ProSweets Cologne during Sweet Week. The exhibition area is in Hall 10.1, right next to Entrance East.

In addition to new products and trend snacks, Lab5 by ISM will present startups, scale-ups and small handicraft businesses. The relocation to Hall 10.1 and the segmentation according to theme worlds will significantly increase the quality of the experience and the possibilities for a professional exchange.

Sweet Week has created the ideal conditions for effective networking thanks to its spatial and thematic proximity to the Raw Materials & Ingredients and Packaging sections. Visitors can seamlessly track all of the process steps, from the presentation of the raw materials to the final packing.

Special attention will be placed on the sustainability of packaging and ingredients, opening up new business opportunities for producers and suppliers.

Visitors can look forward to trusted

attractions and exciting new formats, which will impress the industry. The 'Finest Creations' has become a popular crowdpuller, presenting the art of confectionery and cake-making up close.

The ‘Live Sweets Creation' lets visitors experience the production of exquisite treats live. The newly introduced Scale-up Area has explicitly targeted companies that have been operating on the market for between five and ten years.

These sections offer young, innovative companies the opportunity to present their products and ideas to a broad trade audience.

Trend Snacks, traditionally replacing meals more frequently, are true crowdpullers. From smoothies and muesli bars in the morning to dried fruit and nuts as an in-between snack, the assortment at ISM satisfies the highest quality demands.

The GISMO Bar also has an inviting atmosphere, where visitors can relax while enjoying coffee and refreshing beverages. The daily DJ's live music creates the right environment for stimulating networking and casual exchange.

The experience is enhanced by the 'New Product Showcase', which grants insights into the industry's latest products.

“The Sweet Week has become an indispensable meeting point for the confectionery and snack industry,” said Sabine Schommer, Director of ISM.

“As the ideal supplement to the ProSweets sections, Ingredients and Packaging, Lab5 by ISM creates new cooperation opportunities between the manufacturers of ISM and supplier companies. Young visionaries and established brands meet up here – innovation and tradition at eye level.” n

SIGNIFICANT GROWTH AMONG #ISMFAMILY

The leading global trade fair for sweets and snacks, ISM, has announced a positive development after the early bird phase. 85 percent of the overall space of ISM 2024 has already been booked again by exhibitors from over 60 countries.

Compared to the number of applications received by the end of the early bird phase of ISM 2024, Koelnmesse has registered an eight percent increase.

As the leading trade fair for the sweets and snacks industry, ISM will once again offer a platform for innovations, networking, numerous entertainment offers, and business opportunities.

The upcoming ISM is being co-located with the supplier fair ProSweets Cologne in February 2025.

"We are delighted to have recorded seven percent more exhibitors and an eight percent increase in space compared to ISM 2024. That is remarkable, especially since the early bird phase didn't end until May last year - but it also underlines the

significance of ISM as the indispensable highlight of the annual event calendar of the sweets and snacks industry,” said Sabine Schommer, ISM Director.

The applications from Germany include companies like Katjes, Krüger, Lambertz, Ragolds, Riegelein, Rübezahl, Trolli and WAWI. Dietrich Borggreve, Genuport, IBIS, Kuchenmeister, Piasten, Schluckwerder, Conrad Schulte, Tri d’Aix, Top Sweets, and Wicklein have also confirmed their participation in 2025.

"For our exhibitors, participating in the trade fair means more than just booking a stand area. They profit from unprecedented visibility within the industry, access to buyers of global importance, and a comprehensive presence in the national and international media,” said Bastian Mingers, Vice President of Trade Fair Management Food at Koelnmesse GmbH.

“Beyond this, we enable first-class networking within the industry as well as with the exhibitors of ProSweets, the experts for the production of sweets and packaging technology, ingredients and packaging material.”

There is also a strong participation of international players. Baronie (Belgium), Cloetta Holland (the Netherlands), Elvan (Turkey), Fazer (Finland), Fini (Spain), ICAM (Italy), Kambly (Switzerland), Kervan (Turkey), Kras (Croatia), Loacker (Italy), Manner (Austria), Millenium (Ukraine), Natra (Spain), Nestlé Italiana (Italy), Sölen (Turkey), Toms (Denmark), Valor (Spain), Vidal (Spain), Wawel (Poland) have already registered.

After over 20 years, the Japanese company Morinaga, one of the leading global sweets manufacturers, has booked a stand and is returning to ISM.

In addition to existing regular exhibitors, ISM has also welcomed numerous new exhibitors again in 2025, including 1701 Nougat & Luxury Hampers Pty Ltd from South Africa, the manufacturers of hand-made luxury nougat; Amalfi Foods from Bahrain that specialises in bakery products and cakes; Hacks Sang Udom Confectionery, one of the leading Thai sweets companies for confectionery, popcorn and rice snacks; Lyra, the manufacturers of speciality chocolate from Slovakia; Savoria Kreasi Rasa with fruit, mint and coffee sweets, pastry and wheat snacks from Indonesia, Star Foodstuff (VAE) that produces among other things snack items made from potatoes, maize or that are tapioca or plantain-based as well as nuts, pistachios and sweets and the company Zuru from New Zealand that has combined confectionery with toys.

ISM unites companies from all over the globe across digital channels under the hashtag #ISMfamily. n

New Zealand, July 15, 2024 –Coca-Cola Europacific Partners New Zealand has been named in the 2024 Randstad Employer Brand Research as one of New Zealand’s Top Ten most attractive employers, coming in at 7th place in 2024. The company was also the best-performing organisation in the fastmoving consumer goods (FMCG) category.

The research also revealed employee sentiment about the attractive qualities in a job. Coca-Cola Europacific Partners New Zealand was recognised for its financial health, long-term job security and career progression opportunities.

Coca-Cola Europacific Partners New Zealand Managing Director, Wendy Rayner says “this recognition is a testament to our ways of working and acknowledges the

foundation of our success is the strength of the culture our people have built and will continue to build on moving forward”.

The 2024 Randstad Employer Brand Research explores the evolving trends and influences shaping employer and employee attitudes towards work in New Zealand and globally. It offers employers crucial insights into the changing preferences and priorities of more than 3,800 Kiwi workers. The study also outlines how these insights can be leveraged to enhance talent attraction and retention strategies, strengthening and diversifying their employer brand.

Randstad New Zealand’s Country Director, Richard Kennedy comments, “Congratulations to Coca-Cola Europacific Partners New Zealand, who was acknowledged as the seventh most attractive employer in 2024. New Zealand is facing a perfect storm of economic challenges and job uncertainties. It is more important than ever for companies to manage their employer brand which will help elevate their reputation, ensuring they continue to attract and retain talent. The achievement of CocaCola Europacific Partners New Zealand in being named one of New Zealand’s most attractive employers this year reinforces how an authentic and consistent approach can help an organisation gain a competitive advantage during challenging times.”

Randstad Employer Brand Research Insights

According to Randstad’s research, worklife balance (1), attractive salary and benefits (2), and good training (3) remain the key drivers that employees are seeking when choosing where to work.

What makes a jobseeker choose one workplace over another in terms of attractiveness remains largely consistent with last year’s findings. However, the exception has been the emergence of “equity” as a notable newcomer, replacing “strong management” in fourth place. According to Randstad, workers want to work for organisations whose values align with theirs, and in today’s market drivers like equity are now seen as a non-negotiable when seeking a new employer. n

unilever first half results

Unilever just announced the results for the first half of 2024. Hein Schumacher, CEO, said Unilever was focused on driving high-quality sales growth and gross margin expansion, led by its Power Brands.

unilever preps for eu ai act

The EU AI Act, the first comprehensive AI regulation, will come into force on the 1st of August, 2024 to govern the risks of AI systems and protect the fundamental rights of EU citizens.

mondelez x saica multipack paper bags

Mondelez and Saica have joined forces to launch paper-based multipack bags for Cadbury biscuits in the UK.

Sainsbury’s has chosen NCR Voyix, a global leader in digital commerce solutions, to help transform its shopping experience.

f&blocaltoglobal

local to global

What does it take for a supplier of food or grocery products to go from local to global? Luck? Grit? Sheer determination? It’s a perennial question, and one asked during our dynamic trade session at NZFGC’s annual conference last year.

Moderated by Sarah Salmond from Minters Ellison Rudd Watts, the panel included NZFGC Chair Mike Pretty, board member Matt Donn, NZTE’s Glen Murphy, and NZIBF’s Stephen Jacobi – all to say, between these five experts we had global reach, wherewithal, connections, and realworld experience – like how to take a small snack startup such as Tom & Luke and expand into the US, UK, Japan, Singapore and grow through most major retailers in Australia.

opportunities across the ditch and beyond

The starting point for the discussion was Australia a major export market for New Zealand’s food and grocery exporters. Our panellists noted the country’s close proximity, cultural similarities, regulatory alignment with New Zealand and tarifffree access, make Australia a natural and logical entry point for many Kiwi exporters. Australia is our largest ‘processed food and other’ market, a diverse category that includes cereals, chocolate, honey, and beverages, and accounts for 39% of exports to Australia, China 13% and the United States 12% respectively.

Since the signing of our free trade agreement in 2008, we have been exporting ever-increasing volumes of food and grocery products to China. Some of our key exports include dairy products, meat, seafood, wine, honey, fruit, cereals and grains, processed foods, snack foods, organic and speciality foods. With several Kiwi food exporters

Raewyn Bleakley Chief Executive, New Zealand Food & Grocery Council

having landed lucrative distribution contracts with US retailers in recent years, the assistance of agencies like NZTE, ExportNZ, NZ Export Credit Office, the Kea Network, and others were pointed to by our panel as ways of getting boots on the ground.

eyes on doubling trade

As part of its campaign commitments the National Party set India in its trade sights as an important market to build, and there’s already been significant engagement. It’s this sort of relationship building that can clear the way for greater trade. Negotiations have also commenced with the United Arab Emirates on a Comprehensive Economic Partnership Agreement to further unlock further commercial opportunities for exporters. With the quick confirmation of the EU FTA, all signs point towards regulatory settings better enabling growth from local to global.

The Government has coined its own local to global challenge, to be “relentlessly focused on growing New Zealand’s economy, with an aspirational target of doubling exports by value in ten years.”

The latest data points to further growth, with food and fibre export revenue tipped to reach $54.6 billion this year and to hit a record $66.6 billion in 2028. Over the last 10 years, food and fibre exports have grown on average by 3.6% per year whereas other merchandise exports have grown by just 1.6%. Despite our size, our plucky

little nation has a lot going for it – perhaps the only barrier that casts doubt on our international credibility is the PM’s current aircraft options!

the quality of our regulations does matter

Increasingly, how the product is made and the country’s regulatory settings are key determinants of success. For our various trade agreements, there’s the need to ensure compliance with the proliferation of Environmental Social and Governance (ESG) laws in the EU, UK and US. This has been expertly covered by Sarah Salmond in a recent article - from greater environmental regulations and labour rights to governance requirements for transparency and ethical practices. In some markets, we are seeing ESG requirements through commercial supply agreements, practices that go beyond regulatory settings, requiring suppliers to give supply chain assurances, such as renewable energy use and commitments to modern slavery eradication. Later this year NZFGC will be again hosting a trade panel at the 2024 Conference in Wellington, where we will further explore these evolving export considerations – and hope you join us! n

15-17/8/2024

Hong Kong Convention and Exhibition Centre 8-24/8/2024

Click2Match (Online)

Asia’s Key Trade Event for F&B

HKTDC Food Expo PRO provides a one-stop business platform for F&B industry buyers to satisfy their appetites for opportunities and building business connections. The 2023 edition gathered more than 20,100 buyers from 69 countries and regions*

*Include Food Expo PRO & Tea Fair

Highly Sought-after Categories

Register now for FREE admission badge!

Wednesday 2nd October 2024

2024 NEW ZEALAND

18th September 2024

Wednesday 3rd July - 18th September 2024 2024 AWARDS ANNOUNCED Wednesday 6th November 2024

Wednesday 16th October 2024

newflands

Newflands is founded on the simple philosophy of delivering products and supporting pet owners to give their pets the best possible quality of life.

"Healthy pets, happy people," said CEO and founder Fiona Robertson.

Robertson said she would never forget the day her Newfoundland was diagnosed with a terminal heart condition. As a qualified veterinary nurse, she researched the benefits of Hoki and started trials using humangrade products on her precious pets. The results were spectacular, and Newflands was launched so other pet owners could do their best for their pets.

"All pets are individuals like us and must be treated as such. Our products are all designed from one animal's need and then taken to market."

Wherever possible, Newflands uses New Zealand Natural resources that are environmentally friendly. The Hoki range uses the whole fish, the first MSC-certified fish as a species, so nothing goes to waste.

With every product and service, Newflands is helping pets globally have a substantially better quality of life while being sustainable. Newfland's products are made from human-grade ingredients but are designed to be safe for all family members.

Included in Newfland's inventory is a lovely range of freeze-dried treats, toppers, gravy, and oil supplements, along with its ice cream that uses a combination of New Zealand natural ingredients, including medicinal grade Manuka honey, Astaxanthin, beef and lamb with a separate range of fish (hoki) products.

All products are made in export-certified factories and have New Zealand and international audit systems carried out regularly.

Newflands can ship trial quantities by air using dry ice to most destinations with pre-customs clearance and direct flights from New Zealand. For larger orders, the company utilises temperature-controlled containers via sea. n

For more information, please contact Fiona Robertson at fiona@newflands.co.nz or +6427 288 5358.

NEW ZEALAND'S BY NATURE GOES GLOBAL

New Zealand brand By Nature Skincare, a leading brand in Walmart, has announced its By Nature Beauties Ambassador Program, designed to empower women nationwide to stand up, be seen, and feel great through the power of natural skincare.

Founded in 2012, By Nature's mission has remained unchanged: to create natural skincare that is both luxurious and on-trend. The brand believes everyone deserves fresher, healthier-looking skin that boosts confidence and empowers them.

Ambassadors will gain exclusive access to the brand's latest product releases, opportunities to earn commission, exclusive access to sales, and expert skincare tips.

"Since the beginning, we've been focused on providing honest, clean, and functional skincare. It is our passion to offer highquality, affordable skincare solutions that help women feel empowered and confident in their skin,” said By Nature Beauties Ambassador Program, By Nature's Managing Director, Tim McIver.

"It's an incredible privilege to be part of someone's skincare routine. We are excited to connect with passionate individuals who share our love for natural skincare and are eager to share their experiences with their communities."

To celebrate the launch of the By Nature Beauties Ambassador Program, By Nature From New Zealand has invited skincare enthusiasts across the United States to apply.

By Nature From New Zealand is a trusted skincare brand committed to providing everyone with natural, affordable solutions. The brand's products promote healthier skin, boost confidence, and enhance natural beauty. By Nature's products are available throughout the US, Europe, the United Kingdom, Australia, and New Zealand. n

Mauka Health, a global leader in premium manuka honey products, has announced three new skincare products. The brand is known for harnessing the power of natural ingredients. These products add to its current wellness collections, which comprise both ingestible and skincare categories.

The new products are designed to elevate daily beauty routines further, offering enhanced hydration, improved skin resilience, a radiant glow, and healthier skin overall.

"We are excited to introduce this next wave of products that harness the extraordinary benefits of mānuka honey," said Graham Ritchie, Chief Marketing Officer.

"This expansion exemplifies Mānuka Health's commitment to crafting premium offerings that blend the essence of New Zealand's Mānuka tree and the honeybee, fusing cutting-edge science with nature's finest."

The first release of products launched in the Spring of 2024, and the brand unveiled

MAnuka Health’s New Global Launches SUSTAINABLE PACKAGING SOLUTIONS

the next wave of products, including Eternal Renewal Regenerating Eye Serum, Eternal Renewal Regenerating Face Serum, and Pro Vitality Daily Restorative Face Serum.

Pro Vitality Daily Restorative Face Serum includes propolis, which protects, fortifies, repairs, and replenishes. Together with vitamin C and MGO 400+ mānuka honey, this high-potency serum strengthens the skin's natural barrier, supporting overall skin resilience.

With high-grade MGO 800+ mānuka honey and bee venom, the Eternal Renewal Regenerating Eye Serum nourishes and renews the delicate skin around the eye, while the royal jelly, bee venom and high-grade MGO 800+ mānuka honey

perfectly harmonise the Eternal Renewal Regenerating Face Serum.

All products have been subjected to Mānuka Health's stringent quality testing and standardisation processes, guaranteeing that customers receive the same high potency and effectiveness with every purchase.

Products will be available globally on the website this August and in-store at Rennaï in Montreal beginning September. n

Beverage brand Sidekick Soda has taken the approach of utilising locally sourced ingredients as much as possible.

Except for mango, the brand’s fruit has been cultivated in New Zealand, the ACV has been supplied by the renowned Goulter family in Nelson, and the honey comes from the South Island.

The brand will begin bottling again in a few weeks and launch a new Central Otago Cherry flavour, which it has been highly enthusiastic about. The cherries used in this flavour have been sourced from the Cherry Rescue Project in alignment with the brand’s sustainability strategy.

“We are particularly keen on procuring substantial quantities of locally grown fruit. Sustainability is crucial in our ingredient sourcing, so we are thrilled to collaborate with The Cherry Rescue Project in Central Otago.”

Another topic of sustainability debate has been the usage of glass packaging. While the brand believes that glass is one of the most sustainable options in the long run (a

glass bottle can be reused up to 100 times before needing recycling), as a country, New Zealand lacks the necessary resources to support this. Therefore, the most significant change for Sidekick Soda will be the introduction of cans to the product line.

“It's evident that the local market has faced some challenging times, but I firmly believe we are heading in the right direction.”

In terms of consumer trends, Sidekick Soda has observed that many people have sought a flavourful beverage as an alcohol alternative and options with lower sugar content.

The new iteration of its sodas contains less than 3.5g of sugar per 100g, as the sugars have been derived from the fruit and honey.

“We switched to lower sugars to meet consumer demands and facilitate our bottling process. Utilising fruit purees has posed a challenge for our bottling plant due to the high fibre content, which has led to blockages in the filters and fillers.”

Other brand packaging has been crafted from recycled cards, and the bottles manufactured by Visy in Auckland use recycled glass. The new range of cans has also been produced locally.

“We are very excited to introduce our new range of lower-sugar Sidekick Soda made in New Zealand to the market, both in New Zealand and the USA.” n

GLO BAL

MEAT EXTENDERMAGGI RINDECARNE

Nestlé

Nestlé is committed to developing affordable foods and beverages that include nutritious plant-based proteins, helping people achieve adequate and balanced diets.

In line with this, Nestlé has developed Maggi Rindecarne—a tasty, plant-based meat alternative. The mix of soy and spices allows consumers to prepare a dish combining meat and plant-based proteins, doubling the amount of servings at an affordable price.

TIKTOK FAMOUS KEWPIE MAYONNAISE

Aldi

Aldi will introduce Kewpie Mayonnaise in its stores this July.

This Japanese Kewpie mayonnaise, which has gained immense popularity on TikTok with over 94 million posts featuring the product, will now be available at Aldi.

Aldi's decision to offer Kewpie Mayonnaise has reflected its commitment to catering to diverse culinary preferences. Made with egg yolks, this mayonnaise offers a rich, indulgent flavour and a velvety consistency.

NEW SWEET CINNAMON BUTTER

Fonterra

Fonterra Oceania has launched the Mainland Sweet Cinnamon Spreadable Butter across Australia.

The new FMCG product landed on supermarket shelves last month and has since garnered social media popularity, increasing sales.

NEW HIGH-YIELDING ARABICA

Nestlé

While global coffee demand has continued to rise, recent climate change modelling has suggested that land suitable for growing Arabica coffee might be reduced by over 50 percent by 2050. To mitigate the impact of these changes on the coffee supply chain and to ensure that sustainably grown coffee is available to future generations, Nestlé has harnessed its agricultural sciences capabilities.

PICKLE CUPCAKE

Claussen x Baked by Melissa

Claussen, the 150-year-old brand known for its signature refrigerated pickles, has partnered with New York-based bite-size dessert company Baked by Melissa to create a first-ofits-kind pickle cupcake.

Over the past year, pickle products have continued to trend, with 73 percent of Americans reporting that they enjoyed the taste of pickles. To give the fans what they wanted, Claussen entered the beverage space for the first time last year, launching a sparkling wine cocktail, and this year, it’s all about desserts.

SUSTAINABLE HOT-TO-GO PACKS

Coveris

Coveris has introduced a range of fibre-based hot-to-go packs, leading the way in sustainable packaging.

These packs, designed to meet the rising demand for hot food, stand out with their unique recyclable ‘heat in pack, eat in pack’ feature, reducing waste and enhancing the consumer experience.

INNOVATIVE PLANT-BASED SHOTS

Jubi Brands

Jubi Brands, a company in the botanical extracts sector, has announced the launch of its exciting new line of Plant-Based Shots.

These innovative shots have enhanced energy, promoted relaxation, and improved focus. Each Plant-Based Shot has been meticulously crafted with premium ingredients to cater to various lifestyle needs, ensuring that consumers receive the maximum benefits from each sip.

THC-INFUSED SUGAR

Babish x Old Pal

With the idea that nothing brings people together like food and cannabis, the OG YouTuber chef Andrew Rea, aka Binging With Babish, has announced his latest collaboration, The Babish Culinary Universe: Babish x Old Pal THC-infused Sugar.

Being accessible and approachable has been a central part of their shared ethos, leading to the infusion of a pantry staple that will unlock unlimited possibilities for classic, shareable moments.

GLO BAL

FIRST-OF-ITS-KIND FUDGE N' VANILLA FRENCH FRY POP

Ore-Ida x GoodPop

HYDROGEN WATER FOR YOUNG ATHLETES

LOCK'DIN

Labor Smart, Inc., through its wholly-owned subsidiary, Next Gen Beverages, maker of performance drink brand LOCK'DIN, has announced its launch of a YOUTH Hydrogen Water to boost performance and recovery. This product was specifically designed for young athletes aged 9 to 18 years engaged in training for various individual and team sports.

LOCK'DIN has been committed to providing products that enhance performance without compromising health. As YOUTH Sports reached unprecedented participation levels, the prevalence of potentially harmful drinks has posed a significant threat to a young athlete's well-being.

LOCK'DIN has responded boldly, offering a safe and potent solution: hydrogen water with 45mg of Organic Vitamin C. This innovative product has been designed to bolster immune health and aid in swift recovery, ensuring the safety and well-being of aspiring athletes.

Inspired by this, the Ore-Ida and GoodPop brands have launched the Fudge n’ Vanilla French Fry Pop. Fudge n’ Vanilla French Fry Pop is a first-of-its-kind frozen treat that offers the iconic sweet and salty combination fans crave. It wraps a vanilla oat milk frozen base in a rich, chocolate fudge shell rolled in real, crispy potato bits. The collaboration has created an all-in-one, mess-free offering to delight French fry and ice cream lovers.

NEW HANDCRAFTED WINES

Wild Roots Spirits

Wild Roots Spirits has announced the launch of its Wild Roots Handcrafted Wines. Inspired by its roots, these wines have been made with grapes from the Pacific Northwest, celebrating its distinct terroir. Consumers have been encouraged to explore the brand’s new Pinot Gris, Rosé, Chardonnay, Pinot Noir, and Cabernet Sauvignon exclusively. These wines will soon be available at tasting rooms and bottle shops in Portland, Sisters, Washington Square Mall, and select local retailers.

YUMMY VEGGIE BURGERS

FROM YUMI'S

Yumi's

The Yumi’s Veggie Burger range is dairy— and gluten-free and proudly made in Australia with the natural goodness of real vegetables and spices. Once fully cooked, it can be simply heated and served for a super convenient meal.

Featuring veggies everyone loves, the new burger Sweet Potato Burgers with Carrot & Cauliflower is a real crowd-pleaser, while the new Green Goddess burgers are simply divine. With delicious spinach, zucchini, and garden peas seasoned with chilli and garlic, they're packed with delicious flavour.

SUPER MARIO MAC & CHEESE

KRAFT x Nintendo

For over thirty years, fan-favourite KRAFT Mac & Cheese shapes have delighted fans of all generations. KRAFT has partnered with Nintendo to launch KRAFT Mac & Cheese Super Mario Power-Up Shapes. Featuring Fire Flower, Super Star, and Super Mushroom shapes, this was inspired by iconic elements of the Super Mario universe that power up Mario, Luigi, Princess Peach and others in the games.

MADE FOR DRINK WINE & CRISPS

Made For Drink

Made For Drink has launched some limited edition snacks to be paired with Brancott Estate’s Sauvignon Blanc wines. These crisps are available in two flavours, Pickled Onion and Chilli & Lemon.

Brancott Estate Chilli and Lemon Crisps have a subtle spice to them whereas the Brancott Estate Pickled Onion Crisps are tangy and bold.

UNSTOPABLES IN-WASH SCENT BOOSTER TIDE

ORIGINAL

SCENT

Downy

For long-lasting freshness, Downy Unstopables InWash Scent Booster Tide

Original Scent is safe to use on all fabrics, even activewear. The fragrance lasts up to 12 weeks from wash until wear. It is easy to use and also ideal for sheets and towels. It provides extra freshness in every load and odour protection for all your clothes, sheets, towels, and other favourites.

GLO BAL

READY TO POUR EGGS

Sunny Queen Farms

Sunny Queen Farms’ Liquid Egg Range offers the same farm-fresh goodness and quality expected from the brand but in a liquid form that simplifies the cooking and baking experience.

No mess, no waste—these new Odd Eggs Ready-to-Pour Mix are available in the chilled health aisle at Coles. The convenient pouch was created to repurpose eggs, like those that don’t fit into a carton, so no egg goes to waste.

FARMED OAT DRINKS

The Wessex Oat Company

Framptons has launched its latest product line, The Wessex Oat Company.

The Wessex Oat Company is a new range of Britishfarmed oat drinks designed to meet the growing demand for sustainable, locally sourced plant-based beverages.

As the UK’s leading independent plant-based drinks company, Framptons has brought out various delicious, eco-friendly options that support British farming and reduce food miles.

JAMAICAN JERK HONEY SEASONING

Grace Foods UK

Grace Jamaican Honey Jerk Seasoning is made with real honey in Jamaica. It can be used on meat, chicken, seafood, and even vegetables.

After marinating for roughly an hour, these can be cooked on the grill for the most authentic taste or on the stovetop and oven, depending on preference.

Serving quality since 1922, Grace Jamaican Honey Jerk Seasoning is available at Tesco.

SYDNEY'S MILKY BISCOFF BAR

Nestlé

To celebrate the launch of the limited-edition choc bar

Milkybar Biscoff, Watsons Bay Milk Bar, one of Sydney’s few remaining milk bars, has created treats inspired by the iconic flavour combination.

The new Milkybar Biscoff bar has combined the iconic creamy, white chocolate of Milkybar with the crunchy caramelised biscuit of Lotus Biscoff, creating a cool twist on two old favourites.

LOADED COOKIES

Cookie Man

Cookieman Loaded Cookie Share Packs are now available at Woolworths. These loaded cookies come in two flavour variants: Red Velvet Cheesecake Filled Cookies and Snickerdoodle Loaded Cookies.

The Snickerdoodle Cookie is a blend of two popular flavours. These golden-brown cookies have been coated with a delicate layer of aromatic cinnamon, infusing them with a warm and comforting essence.

The crisp outer shell gives way to a soft, chewy centre, revealing the rich Biscoff spread that oozes out.

The Red Velvet Cheesecake Cookies have been generously filled with rich couverture white chocolate chunks. Each morsel of white chocolate delivers a burst of creamy and velvety sweetness, perfectly complementing the moist red velvet cake base.

BEGA DEBUTS SNACKING RANGE

Fonterra

Fonterra Oceania has launched a new range of snacking products under the Australian cheese brand Bega. The new range has paired Bega cheese with crackers in three varieties: Tasty, Vintage, and Colby. This has expanded Bega’s presence in the snacking category.

Fonterra Oceania Marketing Manager— Bega Cheese, Bianca Di Donato, said snacking products have been increasingly in demand in Australia and overseas, presenting an opportunity to champion cheese as a healthier snacking option.

IHOP SYRUPS

Kraft Heinz

Kraft Heinz has introduced pancake-inspired IHOP syrups, making breakfast as delicious as dining out at home.

The classic combination of IHOP pancakes and syrup has long been a favourite among breakfast lovers, with IHOP selling more than 400 million pancakes annually.

With the introduction of the Original and Butter shelves, it’s easier to bring the flavours from IHOP

SWEET & SOUR KILLER PYTHONS

Allen's

Allen’s has introduced an exciting twist on a beloved classic with the Allen’s Sweet & Sour Killer Pythons.

Slithering in six new flavours, raspberry, Cola, Creaming Soda, Sour Grape, Sour Watermelon, and Sour Lemon, the team behind Allen’s has been on a mission to make life a little less sour.

Every bite of the new Allen’s Sweet & Sour Killer Pythons differs from the last.

“We know lolly lovers are looking for more taste sensations with sour lollies becoming more popular, but super sour lollies aren’t for everyone,” said Nestlé Head of Marketing Confectionery Melanie Chen.

“With Sweet & Sour Killer Pythons, we’ve hit the sweet spot to give Aussies a juicier, more flavoursome experience. A personal favourite of mine, we’re excited to share with Australia.”

counting down to the future market's grand opening

The realisation of the EDEKA Future Market project in Nauen, Germany, EDEKA Minden-Hannover and Schweitzer marks another significant milestone in their history.

Over the next few weeks, Schweitzer will document the final phases of this project leading up to its planned opening in late summer 2024. This documentation will feature insights from EDEKA Minden-Hannover managers, the independent EDEKA businessman Christian Dorfmann, who will manage the store, and the engineer in charge at EDEKA Minden-Hannover, Ben Balon. Contributions will also come from Schweitzer's in-house experts, including those from Interstore and Schweitzer's CEO and owner, Bernhard Schweitzer.

EDEKA Future Market in Nauen, Germany, is gearing up for its grand opening, and the countdown is on.

Client: Christian Dorfmann

Location: Nauen, Germany

Sales Area: Approx. 2,500 m²

Opening: 29.08.2024

Interstore: Concept, design, graphics, layout planning Schweitzer Project: Project management, shopfitting, production, installations, counters, show refrigerators, lighting, and ceilings.

Production: All fresh food counters and the Waterloop refrigeration system are produced in-house by Schweitzer.

focus: flexible solutions thanks to waterloop

Schweitzer has equipped the Future Market with a comprehensive range of refrigerated cabinets, counters, and cold room units, all of which can be connected to a 'Waterloop' system. This system is a fully integrated refrigeration network with plug-in units connected via a closedwater circuit. The Waterloop system offers extensive expansion capabilities, allowing refrigerated cabinets to be easily connected or removed without requiring a specialist.

on the decision to use a waterloop system:

Ben Balon, Engineer at EDEKA MindenHannover, explained the reasoning behind this choice.

"We have been working on the Nauen project for five years. From the start, we recognised its structural potential and wanted to ensure it was future-proof in terms of sales as well," said Balon.

"Flexibility was key—we didn't want a static centralised refrigeration system with pipes laid in the floor. Instead, we opted for a hall with movable elements: the flexible market of the future. This project is also an experiment we will closely monitor,

including comparisons with traditional centralised refrigeration systems."

Christian Dorfmann, Managing Director of the EDEKA Future Market in Nauen, highlighted the practical benefits.

"The fresh food departments in our new store are equipped with flexible counters that can be quickly and easily adapted, expanded, or reduced in size according to our needs," said Dorfmann.

"As the demand for convenience and sustainable products requiring refrigeration increases, it's a significant advantage for our EDEKA store to connect additional refrigerated cabinets quickly and without needing specialised technicians."

"As a world first, this project combines an exciting and inspiring shopping experience with cutting-edge sustainable refrigeration technology," emphasised Bernhard Schweitzer, Owner and CEO of Schweitzer.

"This includes the Waterloop refrigeration plant engineering, refrigerated cabinets using up to 500g R290, and flexible counter systems that plug into the Waterloop. Our flexible systems make it easy and straightforward to reconfigure departments to meet evolving customer needs."

More details about this groundbreaking project will be shared in the coming weeks. n

EPIC COFFEE.

A M i c r o - R o a s t e r y b a s e d i n W a i p u , N o r t h l a n d . P a s s i o n a t e a b o u t

s p e c i a l t y , s i n g l e o r i g i n c o f f e e a n d

t h e o u t d o o r s . w w w . e p i c c o f f e e . c o . n z

Fuelling adventures with Epic Coffee.

We’re a father and daughter duo who believe that your epic adventures deserve to be fuelled by top-notch coffee Epic Coffee was an idea born from our shared love of the outdoors, adventures and of course, damn good coffee.

Epic Drip Filters are fully sealed, designed to withstand any adventure Filled with single origin, specialty coffee that we roast in-house at our micro roastery in Waipu, Northland.

4X4 OUTDOOR EXPO

AUCKLAND - APRIL 2024

April 2024 marked a significant milestone for Epic Coffee as we showcased our passion for the outdoors and coffee expertise at the 4x4 Outdoor Expo. Partnering with global coffee legends - La Marzocco and New Zealand’s own Roam Vehicle Outfitters,

As avid adventurers and extreme sports enthusiasts ourselves, we wanted to create an adventure-proof on-the-go coffee option that tasted just as good as a visit to the local roasters.

Traditional gear required to brew coffee while camping is bulky and can slow you down. Whereas lighter, simpler methods tend to fall well short when it comes to taste and quality.

WE’RE A MICROROASTERY, PASSIONATE ABOUT SPECIALTY, SINGLE ORIGIN COFFEE.

Beyond the expo, we’ve expanded our reach by supplying specialty, singleorigin beans to cafés and restaurants, as well as Epic Coffee Drip Filter’s into retail stores and hotels.

we crafted an epic coffee experience like no other Together, we unveiled three incredible setups designed to cater to all of the adventure community's coffee needs

From Epic Coffee Drip Filter’s to the La Marzocco Linea Micra installed and operating out of the back of a 4x4 vehicle, powered by a lithium battery, we turned heads and won hearts with our adventure ready coffee solutions

With our sights set on further product innovation and global expansion, we’re ready to take on new challenges, ensuring that adventurers and coffee lovers worldwide are never without their perfect cup of coffee

consumer preferences for convenience in food and drink

Consumer preference for convenience in food and drink in Australia and New Zealand is significantly influenced by technology and the desire for time-saving solutions. Mintel’s 2024 Food and Drink Trend ‘Eating, Optimised’ notes that a new era of convenience is dawning as technology streamlines meal planning, shopping and cooking.

Mintel’s 2024 Food and Drink Trend ‘Eating, Optimised’ notes that a new era of convenience is dawning as technology streamlines meal planning, shopping and cooking.

Here are some key insights and opportunities for brands based on the 'Eating Optimised' trend:

• Technological Integration: Consumers in Australia and New Zealand are increasingly trusting and interested in emerging technologies to help them optimise their meal planning, shopping, and cooking. For instance, 48 percent of Australians and 46 percent of New Zealanders believe that artificial intelligence will make daily chores easier, such as time-saving tips for cooking and cleaning, according to Mintel Global Consumer research. This indicates a strong opportunity for brands to integrate AI and other high-tech tools to streamline these processes.

• Seamless Shopping Experiences: Retailers can enhance the shopping experience by offering real-time shopping assistance through push notifications, personalised alerts, and AI to help consumers find ingredients or products they would like while in stores, in transit, or shopping online. This can help consumers navigate their shopping more efficiently and make informed decisions.

• Convenience in Meal Preparation: A significant portion of consumers find meal planning and preparation challenging. For example, Mintel data shows that 35 percent of Australian consumers agree that it is hard to decide what to make for meals, and 21 percent of New Zealand consumers consider preparing meals a chore they dread. Brands can address this by offering products that simplify meal choices and preparation, such as pre-prepared meal kits or easy-to-follow recipe suggestions.

• Value Indicators: Convenience is also a key value indicator for consumers. In New Zealand, 27 percent of consumers agree that being easier to prepare than other products is a value indicator in food and drink. This suggests that products that save time and effort in the kitchen are increasingly valued.

• Personalised Recommendations: There is a strong interest in personalised product recommendations based on shopping history, particularly among younger generations. For instance, 40 percent of New Zealand consumers aged 25-34 have either tired or are interested in food and drink innovations tailored to their specific needs (based on diet or activity data they share). Brands can leverage data analytics and AI to provide personalised shopping experiences.

Overall, Mintel 2024 Food and Drink Trend 'Eating Optimised' highlights the importance of convenience and the role of technology in enhancing consumer experiences in food and drink. Brands that can effectively integrate AI and other technologies to offer seamless, time-saving, and personalised solutions are likely to resonate well with consumers in Australia and New Zealand. n

succeeding in new zealand: navigating a changed market

Already well into August, it’s safe to say that summer is now on the horizon, and many suppliers will be locking in their plans for the remainder of 2024.

Some will be looking to consolidate growth achieved in a challenging market, others will be hoping for a fresh start, good news and momentum to finish the year.

So, when discussing the NZ landscape with clients, what are my current focuses;

protect your business resilience and foundations for future growth

Cash flow still needs to remain the number one focus for businesses, as when the cash runs out, businesses fail. Borrowing looks set to remain relatively expensive until late 2025 despite an initial base rate drop so every business needs to ensure its fundamentals are in place and that every element of the business is optimised for cash efficiency.

• Do I understand my costs?

• Do my supply partners support my longterm success?

• Is my portfolio optimised?

• What opportunities am I prepared to invest in for the future?

• When your fundamentals are strong, you have choices on how to compete.

the nz retail landscape continues to develop

Our core grocery retail partners are competing hard. When consumers have to tighten spending, rewarding loyal customers' support becomes key. Loyalty Marketing is back to the fore with headto-head campaigns from New World, campaigning Kitchen Aid Storage and Woolworth’s, embracing the Disney World of Wonder. Pak N Save, never one to complicate their offer, has kept it simple, celebrating their birthday with super birthday offers. Whilst competing with each other, the wider NZ landscape continues to develop.

Alternate channels continue to build and gain scale and presence. Our re-defined Pharmacy channel offers an alternate route to market for many non-food suppliers. Despite its challenges, The Warehouse continues to build its role in Grocery and

many shoppers have a real choice for top-up and smaller basket shops when looking to complete a quick shop.

Choosing between retail partners in the short or long term is always a challenge. Take the time to assess your brand’s needs, and make clear and well-informed choices. Build your plan, and focus on retailer investment where your consumers will be shopping.

careful consumers, seeking smart choices

Whilst the first reduction in interest rates will be welcome, and tax cuts are now in consumers' pay packets, I believe the household grocery budgets will remain tight for the rest of 2024. Consumers will continue to make smart choices and seek value from their spending.

It is a key time to remember value has a broad definition and varies for many consumer groups. Consumers may seek the lowest price, while others could be seeking bigger packs or focusing on nutritional outcomes.

Keep up to date with your consumers and listen to their needs. Deliver a compelling solution and engage them with the right message.

busy retail partners as the regulator keeps the pressure on

Just last week, the Grocery commissioner was back in the headlines focusing on pricing errors and the refund policy of the regulated Grocery retailers. Once again, Pierre van Heerden is championing the voice of consumers and adding another focus to our retail partner’s agendas.

With mandatory unit pricing due at the end of the month, this renewed focus on

price errors and refunds, seasonal trading around the corner, and category reviews to be executed, your key contact is going to be busy as 2024 comes to a close.

We need our retail partners to succeed. Make every contact and conversation count. Be clear on your objectives. Make it easy for your retail partners to work with you, and always put the retailers’ customers at the heart of your proposals.

time to plan for growth

Whilst the remainder of 2024 will feel challenging for suppliers and retailers alike in NZ, I believe the time is right to build and execute growth plans once your business fundamentals are secure. Put consumers at their heart, choose retail partners positioned to present your offer effectively and invest in communication that engages and influences your consumers when it matters the most.

A well-formed NZ strategy is the ideal platform to build from and explore the potential of export opportunities. n

Neill Arnold Arnold Category Consulting

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NZ MANUKA'S GLOBAL TAKEOVER

Wedderspoon’s Manuka honey originated in New Zealand and was obtained from the country's best Manuka beekeeping families. This raw honey maintains enzyme activity and is packaged in Wedderspoon's facility in New Zealand.

Some of the company’s products, such as the Wedderspoon Manuka Honey Lozenges, contain Manuka honey from New Zealand and are later manufactured in the United States along with other lozenge ingredients, such as EpiCor.

“The combination of domestically produced and imported products from New Zealand has remained unchanged over the past year, with most Wedderspoon products being made in New Zealand,” said CEO Rebecca Remley.

She mentioned that the focus had been primarily on Manuka honey. However, Wedderspoon has recently expanded to include other bee-related ingredients, such as Propolis, in its new product, Propolis and Manuka Honey Throat Sprays.

Remley added that the food and beverage industry has continually benefited from active innovation, providing consumers with more options. She said younger consumers responded to innovation differently than previous generations, allowing new and talented brands to enter and disrupt the market.

Another major trend she observed was the significant increase in demand for Manuka honey and its related products.

"This is why we have expanded our Manuka Honey Drops and Pops lines and launched Propolis and Manuka Honey

Soon available in Whole Foods Market stores, these sprays have harnessed the power of propolis and Manuka honey for natural throat defence and have been offered in three flavours: Honey, Lemon and Ginger, and Chamomile and Mint.

Sustainable beekeeping practices have also been crucial to the production of Manuka honey. Manuka is a wild

plant that grows in remote regions of New Zealand and requires careful monitoring and preservation of honeybee colonies in these areas.

Wedderspoon's beekeeping partners employ various organic and proven methods to nurture the hives and consistently harvest Manuka honey. The company has been deeply committed to organic practices, and its name, Wedderspoon Organic, has also reflected this.

Finding organic honey in other parts of the world can be challenging where chemical pesticides and herbicides are prevalent in agricultural land. However, in the remote, wild regions of New Zealand, where Wedderspoon’s Manuka honey is harvested, the approach has been to work with nature as a partner rather than an adversary.

Remley was adamant that Wedderspoon Manuka honey would always originate in New Zealand, where pure, authentic Manuka honey could be obtained.

“Sourcing products from halfway around the world will always be challenging, but bringing this unique honey to North America is worthwhile.”

At the same time, she mentioned that recent technological advancements have focused on EDI and barcoding systems, which have enhanced customer service capabilities and improved warehouse efficiency. Wedderspoon has strong partners and has kept its logistics strategies the same.

With the growing demand for Manuka honey, Remley and Wedderspoon have also observed increased competition in the market. Many small brands have tried to take advantage of the high price of Manuka honey by purchasing excess Manuka honey in New Zealand and selling it online in the U.S. Most of them have struggled to gain

brand recognition or consistent loyalty and have found the market to be expensive.

Remley also recognised the importance of sourcing and creaming to enhance the taste and texture in the Manuka category. Some very bitter sources of Manuka honey are less enjoyable to consume than the sweet, rich, smooth Manuka Wedderspoon can obtain from their exclusive beekeeper network.

“That makes it easier for us to preserve consistency and quality in our taste while those seeking to capitalise on short-term pricing arbitrage in the Manuka honey market can get burnt with bitter batches.”

Through social media and its website, Wedderspoon has also provided various benefits to their audience, including giveaways, partnerships with other likeminded brands, and promotions to reward loyalty and introduce new products.

Wedderspoon has specific plans in the pipeline that they have not yet announced, but their talented team will continue innovatively introducing Manuka honey and related products. n

Rebecca Remley CEO Wedderspoon

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understanding international dynamics

Considerations for New Zealand businesses looking to export overseas

International trade is a vital component of New Zealand’s economy. According to Stats NZ, in 2023, annual goods exports were valued at $68.7 billion, with major trading partners China, Australia, and the USA providing robust markets for New Zealand businesses to export to.

Expanding overseas is a complex exercise involving navigating unfamiliar cultures and regulatory regimes and ensuring your business’ international tax structure is favourable. It’s important to be fully aware of the implications of cross-border tax issues, the commercial considerations that come with international trade, and any geopolitical issues that may emerge.

“It’s exciting for local businesses to consider expanding overseas, but it’s important to be aware of not just

the regulatory issues in international markets, but how geopolitical tensions can influence trade in and around those countries,” said Phillip Roth, Advisory Partner – BDO Christchurch.

“Looking at what’s happening with the Suez Canal, Red Sea and Panama Canal, we can see how quickly and dramatically trade initiatives can be impacted by shipping disruptions. Export businesses need to consider their risk profiles and diversification strategies to keep their options open if and when geopolitical issues occur.”

As business advisers to clients at various stages of the exporting journey, BDO is well-versed in the challenges and opportunities facing companies involved in international ventures.

some common issues faced by new zealand exporters internationally include:

Permanent establishment

Entering into export markets without getting professional advice could cause you to create a permanent establishment (PE) for your New Zealand business in a foreign jurisdiction. This means you may have foreign tax obligations without being aware of them.

Transfer pricing

It’s vital to get transfer pricing right and to document it. Failure to do so could lead to significant penalties in New Zealand and offshore.

Double tax

If you don’t structure your export activities properly, you may pay tax twice and not take advantage of any double tax agreements (DTAs) available to you.

Finding the right joint venture partners

Exporting to overseas markets can be time-consuming and challenging. Having a credible local joint venture partner can help lessen the risks associated with entering another market.

Labelling, food safety and local sensitivities

While New Zealand’s labelling and food safety standards are generally very high compared to the rest of the world, it’s still important to ensure products meet the requirements of foreign markets before exporting to avoid losses and penalties later.

Another consideration is your product name, branding, and ingredients and how appropriate these are in different markets. Closely examine the different

languages, religions, dietary factors, and other sensitivities in any market you might export to.

Supply

chains and product quality

The COVID pandemic and recent geopolitical tensions have highlighted how exposed many businesses and countries are when supply chains are disrupted. Exporters should consider the various freight options available to them and how their operations could be impacted by supply chain issues in different markets.

From a product quality perspective, maintain a clear view of the end-to-end supply chain for your products from your warehouse to the consumer, focusing on product quality. This is especially important for food and grocery exporters, where unnecessary delays at ports can impose significant time delays where time-to-shelf impacts value. There have been stories of fruit spoiling due to longer-than-expected freight processes or issues with release at the port, which can have a major impact on margins.

Foreign exchange risks

Another commercial consideration for exporters is around payment currency. Foreign exchange risk is one of the major challenges for exporters, as exchange rates fluctuate between currencies. This can have a big impact on the money made or lost by exporters. Businesses often look to minimise this risk by agreeing prices with customers for daily shipments and working with their bank on forward exchange contracts.

Tariff impositions

Globally, there is an increasing focus on tariffs at border control, with some countries imposing higher tariffs to raise the relative price of imported products above domestic goods. Exporters should factor this

in when thinking about price points and margins.

Trade finance

Exporters can face challenges accessing trade finance and securing loans to deliver on contracts. Some businesses seek assistance from the New Zealand Export Credit Office, which supports exporters with financial guarantee solutions.

Indirect tax

As part of establishing themselves in a new jurisdiction, businesses need to be aware of the potential indirect tax implications of GST and VAT.

“It’s crucial for businesses to be across all the trading implications of any jurisdiction they move into. This includes permanent establishment rules and indirect tax issues around VAT and GST,” said Andrew Bathgate, Advisory Partner - BDO Auckland.

“Being compliant from day one will make a world of difference further down the line, which is why it’s important to engage with your advisers early and often. Don’t assume, speak to your team to make sure you have the full picture and are set up correctly.”

Seeking support

We know from our BDO Business Wellbeing Index that many business leaders are feeling less positive about their business performance than in previous years, making it more important than ever to work with the right people to help you achieve your goals.

At BDO, our global network of experts means we can liaise with advisers internationally to help support you in your exporting journey. Our advisers can help to guide you on your international business endeavours and transition smoothly into offshore markets. Read more about our exporting expertise here to find out how we can help. n

Andrew Bathgate Advisory Partner

BDO Auckland

Phillip Roth Advisory Partner

BDO Christchurch

PARADOX OF CHOICE & CONSUMER DATA

As the New Zealand retail market adapts to the "new normal" landscape, understanding and responding to these changes has become crucial for brands and retailers to stay competitive.

The recent economic uncertainty has led to a focus on consumer deal-seeking. New Zealand shoppers have increasingly prioritised value for money in their purchasing decisions.

At the same time, for retailers, maintaining competitive pricing while ensuring quality has become vital to meeting the expectations of price-sensitive consumers.

Data from Hexis Quadrant has shown that in New Zealand, most purchases have been in-store, with 53 percent of shoppers saying they do not shop for groceries online.

Fifty-nine percent of shoppers have been looking for specials and deals on other household products, 52 percent are getting fewer takeaway meals, 50 percent are going out for meals less, and 48 percent are limiting discretionary and treat purchases.

Brands must also be aware that customers' traditional loyalty is being tested as shoppers become more willing to switch brands for

better deals. Sixty percent indicated that loyalty and rewards affected their shopping choices.

Smart promotions that provide real value, rather than superficial discounts, can help drive purchase decisions. Loyalty programs also need to be reevaluated.

Traditional points-based systems may no longer be enough to keep customers engaged. Offering personalised rewards, exclusive deals, and other added value can help strengthen customer loyalty in the market.

Brands that can effectively communicate their unique value will be better positioned to retain and attract customers.

Another growing trend has been sustainability and plant-based diets; however, they may take a back seat for some consumers focused on getting by during tough times.

Fifty-six percent of consumers would change but not pay for a more sustainable brand in New Zealand, with similar

Sustainability is still essential as it remained a significant factor in purchasing decisions for a market segment, particularly younger consumers from the Gen Z and Millennial populations and those with higher disposable incomes.

sentiments shared in Australia (49 percent) and the UK (44 percent).

Regarding plant-based purchasing in New Zealand, 66 percent had never purchased a plant-based alternative. Sixty-five percent of consumers were not interested in plant-based alternatives and preferred natural meat, while 35 percent found it too expensive.

Sustainability is still essential as it remained a significant factor in purchasing decisions for a market segment, particularly younger consumers from the Gen Z and Millennial populations and those with higher disposable incomes.

Brands integrating sustainability into their value proposition without significantly increasing costs will have an advantage.

New normal shopping behaviours around deal-seeking and trading down will persist

for the foreseeable future. For brands and retailers, the key lies in maintaining competitive pricing, clearly communicating value propositions and differentiating themselves in the market.

Clear messaging around the value proposition and being distinctive in the market is essential to ensuring products meet price, quality, and occasion needs. Areas such as maintaining relative category price parity, smart promotions, and better loyalty rewards need to be closely reviewed to be considered for purchase.

Growing through pricing and trade-up will be challenging, with retailers hesitant to support trade initiatives for fear of being seen as taking price. So, delivering differentiation will be essential to attract new buyers to brands.

Other considerations, such as sustainability and alternative lifestyle options like plantbased options, will also be less appealing to consumers just trying to get by.

Consumers are now experiencing a paradox of choice, and retailers have to become smarter about how they conduct business to remain competitive. They must increase category value, drive differentiation, and design intelligent retail.

Utilising data design intelligent retail drives operational efficiency for grocery retailers; business performance data and consumer shopper data usage have directed Gen AI, income generation, loyalty programmes and personalisation.

The success of the organisational strategy depends on the suitable systems, people, and capabilities. n

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newcomers in new zealand's spread market

MiteyCo Brands prioritises using high-quality ingredients to ensure the excellence of all products. Its specialty has been tahini and nutritional yeast. These ingredients have helped maintain authenticity and consistency.

“We source all our ingredients and packaging directly from established local suppliers known for their high standards, and this has not changed in the past year,” said Shannon Kelly, Managing Director and Co-ounder of MiteyCo Brands.

“At MiteyCo Brands, we prioritise sourcing high-quality, innovative ingredients that align with our commitment to health and product excellence. We are particularly interested in premium, responsibly sourced tahini, essential for our spreads. Nutritional yeast is also a key ingredient, valued for its unique flavour and nutritional benefits.”

One of its main ingredient sourcing

strategies has been maintaining top quality, driving innovation to meet evolving consumer preferences and enhancing product ranges.

Several notable changes have occurred in 2024, including the launch of allmite gold 250g three seed alongside the launch of the allnice brand, a tahini-based sweet spread. This expansion complemented the awardwinning allmite gold and reflected the company’s commitment to innovation and meeting diverse consumer preferences.

The nice range includes hero allnice 250g chocolate and three other allnice variants set to debut early next year.

Another company focus has been consumer engagement. The company has implemented

new marketing initiatives and promotional activities to boost brand awareness and drive sales, including in-store tastings, interactive events, and targeted campaigns.

“Overall, 2024 has been a year of strategic growth and adaptation, positioning us well for continued success and innovation," said Laura Fisher, Marketing Director and Co-Founder.

As consumer preferences within New Zealand’s food and beverage market have evolved, Fisher has observed a trend towards more premium and healthier options, sustainability, and convenience, as consumers favour products with eco-friendly packaging and responsibly sourced ingredients.

Health-conscious choices are now at the

Laura Fisher, Co-Founder & Marketing Director and Shannon Kelly, Co-Founder & Managing Director

forefront, with a growing preference for products that offer clear health benefits, such as lower sugar content, plant-based ingredients, and clean labels.

Consumers have begun increasingly seeking spreads that offer nutritional benefits, such as lower sugar content and added vitamins or proteins. There has also been a rising demand for unique, adventurous flavours beyond traditional options.

These trends have significantly influenced MiteyCo Brands' new product development. “We focus on creating healthier spreads with reduced sugar and enhanced nutritional profiles. Our innovation efforts include exploring new flavours and ingredients to cater to adventurous tastes,” added Kelly

Sustainability is a crucial aspect of MiteyCo Brands, not only in sourcing ingredients but also in production and packaging. They use recyclable and biodegradable materials to minimise waste, support a circular economy, and continuously seek improvements in the supply chain.

Technological advancements have also enhanced efficiency and quality across production and distribution, allowing for real-time adjustments and consistent quality.

“As we have begun to scale, we have implemented inventory management systems to assist us in optimising stock levels and order fulfilment, reducing lead times, and ensuring timely delivery. We have recently invested in data analytics to understand consumer preferences better and optimise our marketing strategies,” added Fisher.

“Our growth has been rapid and significant, and we’re working closely with our suppliers to provide rolling forecasts to assist planning. We’re also strengthening existing supplier relationships and exploring alternative sources.”

Due to this diversified sourcing strategy, which has reduced dependency on any single supplier or region, global logistics issues have not quite affected MiteyCo Brands' ability to source ingredients.

“We have also increased our safety stock levels to maintain adequate supply and mitigate the impact of delays, ensuring continuity in product availability.”

Discussing the spreads category in New Zealand, Fisher said that the competition had increased, characterised by a diverse range of products and growing consumer interest in healthier and more innovative options.

Traditional spreads, such as jams and peanut butter, have continued to dominate, but there has been a noticeable shift towards healthier alternatives. Consumers have been seeking options that offer nutritional benefits, such as lower sugar content, higher protein, and plant-based ingredients.

“We are the newest entrants in the yeast spread category, which has seen little to no innovation for over 50 years and no premium options widely available. The yeast spread market is characterised by strong customer loyalty to two established brands. Still, the entry of allmite gold introduces a better-for-you, higher-quality option that aims to disrupt this long-standing status quo,” added Kelly.

To build and maintain customer loyalty, MiteyCo Brands has focused on several key

strategies to ensure that products like allmite gold and allnice consistently meet high standards for taste, nutrition, and quality.

“We execute targeted marketing campaigns, including social media, email newsletters, and interactive promotions, to keep customers informed and engaged with our brand. We actively seek and respond to customer feedback through surveys and social media interactions. We enhance customer loyalty through in-store tastings, promotions, and product demos, which create memorable experiences and increase product trials,” added Fisher.

Fisher mentioned that MiteyCo Brands had some new products in the pipeline for the near future, including a new brand rolling out in a few weeks and a sweet tahini-based chocolate spread that is nutfree and contains no artificial colours, flavours, or preservatives.

“We are actively working on expanding our product range with innovations that align with current consumer trends and preferences. Our focus remains on introducing new and improved products that meet our high standards for quality and taste,” said Kelly. n

using product innovation in fmcg to retain and grow consumers in australia

Consumers’ values and priorities are constantly shifting, influenced by factors including the economic landscape, technology and inflation.

Especially in today’s post-pandemic world, the shift in what consumers look for in products has been amplified.

Alongside these changes in mindset comes the need for businesses to remain up to date on how they can keep up with consumers’ shopping motivation, particularly when it comes to the fast-moving consumer goods (FMCG)

industry, where products are continuously in high demand and sold quickly in high volumes.

Euromonitor looks at the performance of new drink and vitamin products in Australia, examining how consumer preferences in these categories have shaped new product innovations and influenced the likelihood of new brands failing or succeeding, using Euromonitor International’s AI-powered Passport Innovation platform.

australia is the most innovative country when it comes to new product launches across drinks.

Euromonitor’s Passport Innovation platform tracks new brand launches by country, retailer, and category to identify how new products proliferate or get discontinued to inform decision-making on product innovation. The platform monitors 54 disruptive, fast, moving consumer goods categories across 32 countries, including Australia and New Zealand, and can tell if

new brands are failing or succeeding.

Looking at the FMCG industry in ANZ, Australia is the most innovative country when it comes to new product launches across drinks, including Beer, Spirits and Ready-To-Drink (RTD) categories. Over the period of January 2023 to May 2024, more than 400 new launches were detected across Beer, Spirits and RTDs categories among online retailers in Australia.

Approximately 20 percent of those launches were new brands, while 80 percent were sub-brands (line extensions from existing brands). The challenging economic landscape has made it safer for alcoholic drinks players to invest in established brand equity and new product varieties rather than introducing completely new brands to the market.

Consumer spending remained rather conservative in 2023, with the cost of living still being high and stagnant wage growth, leaving Australians with low disposable incomes. As identified in Euromonitor’s Global Consumer Trends 2024, the trend of “Value-Hacking,” where consumers

Euromonitor International

find clever ways to maximise their budgets without sacrificing quality, is growing. In line with this, innovating products to have added value while adopting cost-effective business strategies can help players meet these consumer needs.

RTDs remained one of the most successful categories in the Australian market, with hard seltzer brands such as Australian brand FELLR driving a significant amount of the strong growth experienced by RTDs. Seltzers are particularly attractive to younger adults due to their refreshing flavours and alignment with health concerns, such as being low in calories and carbohydrates.

The outlook for RTDs is positive, as the sub-category will further benefit by offering better value for money while leveraging growing demand for lower-calorie and lower-ABV beverages with refreshing flavours. Many of these new products are characterised by low/no alcohol content to cater to changing attitudes towards alcohol and mindful drinking, particularly among younger consumers.

Particularly with the younger generation, more consumers are becoming “sobercurious”, not necessarily abstaining from

alcohol altogether but preferring drinks with lower alcohol content. This highlights the importance of recognising these consumer preferences in the alcoholic drinks category and for players to continue to prioritise health and wellness concerns in their new product development by focusing on nonalcoholic and low-carb offerings.

format innovation blurs lines between product categories

When it comes to health and vitamins in Australia, the evolving consumer base is also driving format innovation, and brands need to be aware of these preferences.

For instance, the demand for supplements in a gummy format targeted towards adults has continued to grow. One of the leading brands, Swisse, has expanded its gummy offerings with the launch of new products, including Magnesium gummies and apple Cider Vinegar + Fibre gummies. Swisse has also begun to explore other sensorial formats, such as Swisse Ultiboost Stress Relief Smart Melt, a range of oral disintegrating tablets.

Additionally, Swisse has opened a product development kitchen in Melbourne to drive sensory packaging innovation and ensure that the product formats offered in the future are fun, good tasting, and on-trend with the variety of different consumers served.

Format innovation is leading to a blurring of the lines between categories, with functional food and drink products growing in the space to meet consumer demand. For instance, product innovations targeting mental well-being have blurred the lines between dietary supplements and food and drinks.

Several manufacturers in the drinks space are developing formulations that include ingredients such as ashwagandha, passionflower and reishi mushrooms, while dietary supplement manufacturers are expanding their tonic offerings into soft drinks. This includes New Zealand brand Arepa, which has launched drinks for

Performance and Calm and Clarity.

Overall, format innovation has been clearly leading the blurring lines between various product categories to cater to consumers’ needs, exemplifying how innovation can drive growth and expansion in the aforementioned FMCG categories.

Consumer preferences are evolving and closely linked to multiple factors. For the FMCG sector, this is especially the case when it comes to cost-of-living concerns, where consumers highly seek products with added value, whether in terms of actual value for money or product features with additional benefits. Increased focus on health and wellness is also seen in the demand for no/lo alcoholic drinks and the overlap between dietary supplements and food and drinks. In all, companies need to be aware of these changes in consumer sentiment and innovate accordingly, not only to retain but also to grow their product range and consumer base. n

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perceptions of new zealand premium

NZTE's Made with Care campaign aimed to increase awareness and consideration of New Zealand’s food and beverage in key export markets. Its primary purpose has been to inform consumers through combined efforts to promote New Zealand as a nation known for premium F&B.

Earlier this year, NZTE surveyed 2,500 self-proclaimed ‘foodie’ consumers in New Zealand’s key export markets: Australia, China, Japan, the UK, and the US. This research revealed how New Zealand’s food and beverage offer has been perceived compared to other premium-producing nations, such as France and Italy.

Awareness of New Zealand as a premium food and beverage producer has remained

in line with the peak levels achieved a year ago. However, greater awareness has still been needed to cement New Zealand as a nation that produces high-quality food and beverages.

Promoting taste and premium quality has been vital in improving perceptions. New Zealand offers trust, nutrition, and products made with care, successfully leveraging perceptions of the country’s environment and world-class, great-tasting beef and lamb.

The Made with Care campaign has made positive gains by developing the country’s credentials. The collective messaging must include that New Zealand produces premium-quality food and beverages and great-tasting products.

By continuing to drive these messages as an industry, NZTE believes it can help steadily grow perceptions of New Zealand and allow it to compete with wellestablished producers like France and Italy.

Sustainability has also continued to be defined by activities consumers feel they can meaningfully own, such as reducing waste and using plastics, conserving natural resources and recycling or reusing.

The research also revealed a growing interest in the humane treatment of animals in the food supply chain and in the community impact of how food is grown. Another key barrier to buying sustainable products has been the cost.

People believe that sustainable products should not command a premium just because they are sustainable. Sustainable practices are being normalised, and companies are expected to do the right thing.

Many people find it challenging to tell which products are good/bad ethically regarding messaging and claims, so brands must be transparent in their stories and provide proof of claims and credentials.

NZTE recommended more targeted messaging across the various markets and by category to further support a price premium. n

FIJIAN MARKET GROWTH

Fijian food products have gained significant international interest over recent months, with many attracted to the cultural flavours and ingredients of Fijian cuisine. An example of this was at the recent Auckland Food Show.

Many people who visited the Fiji Booth acknowledged the Fiji Trade Commission and Investment Fiji team for getting the taste and delicacies of Fiji to New Zealand for them to try.

Aztec Farms Director Ellen LaPorte had great interactions with people crowding up at her counter to try and purchase the variety of herbal teas and Fijian-made chocolates.

“We are very pleased with the feedback we have received about our products. Many customers are surprised that Fiji companies are making such premium quality products.

“Our products are all natural: herbal tea, spices and chocolate. We observed that our products appeal to both young and mature people who are health conscious. For example, many were already aware of

the health benefits of turmeric and moringa while others were hooked onto the strong natural flavours of our teas,” said LaPorte.

She further stated that many people loved the dark chocolate with cardamom because they knew that dark chocolate is healthy.

The one very common question that LaPorte was asked at the show was about the New Zealand stores where her products could be purchased.

“Moreover, we were asked dozens of times, “Where can we buy your products in New Zealand?" This is an exceptional compliment for us as it motivates us to find a New Zealand distributor who understands our products and our customer market,” she highlighted excitedly.”

Sam Campbell and Gauthier Mescam, Directors of Fiji Fire, had a lot of traction at their counter as the homegrown hot sauce

Even with the generous sponsorship from the Fiji Trade Commission and Investment Fiji, it is still a considerable financial investment for our business, and although we will not see this in profits during this show - we anticipate that the advertising and networks made during the week will pay us back in the long run,

has become globally recognised.

Within just two days, they received a good number of sales and attracted influencers to their booth, who enjoyed making reels for their followers about the taste of the Fiji Fire.

“The Auckland Food Show has given us a platform to interact with our target audience and demographic. Brooke Fine Foods are our New Zealand distributor and has rolled us out into Bin Inn Supermarkets. Our rollout will continue throughout August,” said Campbell.

FMF Foods Ltd Group Export Manager Rakesh Raju acknowledged the Fiji Trade Commission to Australia and New Zealand and Investment Fiji for providing them with such a platform to engage with Kiwis and get feedback on the new products that they have rolled out in the New Zealand Market.

“One of the benefits of attending this show was that we were able to interact with consumers and get their feedback about our products. This has increased our brand awareness in the New Zealand market,” stated Raju.

The Bula Coffee team expressed similar gratitude. They have educated numerous consumers in New Zealand, who were shocked to hear that the coffee beans were grown and harvested in Fiji.

“Even with the generous sponsorship from the Fiji Trade Commission and Investment Fiji, it is still a considerable financial investment for our business, and although we will not see this in profits during this show - we anticipate that the advertising and networks made during the week will pay us back in the long run,” said Sikeli Bola from Bula Coffee.

“There was an incredible amount of positive feedback from those who have tried our coffee at the show and have made some contacts that will be beneficial for expanding our business in the future.”

Bola added that it was most exciting to have already met people in the marketing sector who can potentially help the brand to reach more coffee (and Fiji) lovers around the world.

PanPac Distributors Ltd is a subsidiary

of C J Patel Pte Ltd, which distributes Fiji’s leading brands in New Zealand, such as Jason's Bongo, Skipper Tuna, Angel Gold Mackerel, Rewa Fun Flavour, Sugars of Fiji, Fiji Beers, Bounty Rum, Pops drinks, etc.

“Some of these brands are available through major retail chain stores such as Pak N Save, New World, Woolworths and major supermarkets,” highlighted the General manager of PanPac, Rajiv Prasad.

Daily Goods received an influx of feedback about its immunity shots, which people purchased from Woolworths and enjoyed trying the various other flavours. People plan to purchase them again on their next visit.

People highlighted the health benefits that they have observed after the daily use of the turmeric and ginger juice in their teas or drinks.

Showcasing the variety of products at the Auckland Food Show gave visitors an eye-opening example of how many high-quality and flavourful ingredients are available from Fiji. n

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new ingredients & processes pose new risk for plant-based products

The popularity of vegetarian and vegan foods has increased the number of plant-based food brands on supermarket shelves. However, producers shouldn’t assume that these foods' microbial and allergen risks are any less real than those of their traditional or meat-based counterparts.

The risks were highlighted at a recent Campden BRI conference, ‘New ingredients, new processes: managing established risks’. Greg Jones, Microbiology Training Specialist at Campden BRI, and Helen Arrowsmith, Regulatory Affairs Manager & Allergen Specialist at Campden BRI, look at the challenges associated with plant-based production.

The proportion of people in the UK choosing plant-based alternative foods such as milk alternatives, vegan sausages and vegetarian burgers nearly doubled between 2011 and 2019. The most significant increases were reported among Generation Y (11-23 years old), Millennials (24-39 years old), and those who already reported low meat consumption. Women were also 46 percent more likely to consume plant-

based alternative foods than men.

The growth has largely been driven by the perceived health and environmental benefits of avoiding or reducing meat consumption, and, in response, many new plant-based food brands have appeared on supermarket shelves.

There are various figures for the individuals following a vegan diet in the UK. The Vegan Society estimated it is about 700,000 people, based on surveys showing that they comprise approximately one to two percent of the UK population.

Whilst vegetarian diets exclude meat products and vegan diets exclude all animal products, plant-based products are typically compatible with both and have a broader appeal.

According to the British Nutrition Foundation: “Plant-based diets are dietary

patterns that have a greater emphasis on foods derived from plants (such as fruits and vegetables, wholegrains, pulses, nuts, seeds and oils). Although you may consider plant-based diets vegetarian or vegan, they do not have to be plant-only. Such diets do not have to exclude animal foods such as meat, poultry, fish, eggs and dairy products, but proportionally more foods are chosen from plant sources.”

So, while there are less than a million vegans in the UK, a much larger portion of the population consumes plant-based foods. The risks associated with plant-based food production are just as present as those with animal protein foods. Furthermore, the risks around animal protein are well known, and there are well-established processes for controlling and mitigating them.

Greg Jones

Microbiology Training Specialist

Campden BRI

However, plant-based food production often involves new ingredients that have not been consumed by a population before, ingredients that have been processed in a new way, or ingredients that wouldn’t normally appear in the traditional animal protein version of the product. As such, plant-based food producers need to be mindful of the potential risks related to food allergens and microbiological safety.

All known food allergens (those that provoke an IgE-mediated immune response in sensitive individuals) are proteins. Food allergens cannot be ‘killed’ like microorganisms, and there is no widely available cure for food allergy. Those with food allergies must, therefore, avoid consuming the food to which they are allergic.

A recent Food Standards Agency (FSA) campaign in March 2024 clarified that consumers should not rely on vegan claims if they have allergies to milk, fish, crustaceans, molluscs and eggs. This is because ‘allergenfree and vegan are separate claims for different consumer groups; vegan claims relate to dietary suitability, i.e. composition, whereas a food allergen absence claim relates to the safety of the food for consumption by consumers with food hypersensitivity.

It is recognised that Precautionary Allergen Labelling (PAL) relating to animal-derived food allergens is acceptable for products making a vegan claim due to manufacturing practices resulting in cross-contact if a thorough risk assessment has been conducted and where the risk of unintentional allergen presence is real and cannot be removed. Research conducted for the FSA found that 54 percent of those who react to products of animal origin have relied on products labelled ‘vegan’ to indicate whether a food is safe to eat, at least sometimes when buying packaged food.

In addition, 53 percent of those who buy for someone with a food hypersensitivity to products of animal origin have used vegan labelling in this way when buying packaged food. However, many of these consumers (25 percent) weren’t aware that they should check

Helen Arrowsmith

Regulatory Affairs Manager & Allergen Specialist

Campden BRI

for a PAL statement on vegan food/drink to decide whether it’s safe to eat.

Research shows that many primary ingredients in plant-based alternative food manufacturing contain various allergenic compounds. These primary ingredients used are sourced from the following commodities:

• 40 percent from seeds and legumes

• 19 percent from nuts

• 17 percent from cereals

• 10 percent are fruits and vegetables

• 6 percent are fungi

• 3 percent are seaweed

Particular seeds, legumes, nuts and cereals are already listed in legislation regarding food allergen labelling (for example, by the Food Information to Consumers Regulation (EU) No. 1169/2011, which has been assimilated into UK law). There are, however, many foods that people can be allergic to that are outside of those listed in the legislation. These emerging food allergens relate to ingredients whose use is increasing and changing, and the prevalence and severity of allergic reactions –or the data surrounding these – is increasing.

Fruits and vegetables (e.g. kiwifruit and carrot), fungi and edible algae (e.g. mycoprotein and seaweed) are all examples of emerging food allergens to which it is known that sensitive consumers can react. Around 40 per cent of the raw materials used for plantbased food manufacturing contain various allergenic compounds.

The rapid growth in the production and use of seaweed and algal-derived products (just one example of emerging food allergens) in food and drink raises several challenges. Available evidence points to allergens in edible algae and possible contamination from cross-contact with molluscs, crustacea and fish, which may cause reactions. Further research is therefore needed to assess the allergenicity of edible algae species.

Unlike meat, plant protein must be extracted and processed to create a ‘meatlike’ structure and undergo texturisation. Sources for plant-based meat alternatives include soybeans, peas, wheat, fava beans,

rice, and mung beans.

Although plant-based alternatives mimic meat products, their safety risks could be different. There are differences in the natural microflora between meats and their plantbased alternatives, and the processing of plant-based proteins creates different safety concerns for the final product. We know that listeria is still a risk when producing readyto-eat, plant-based meat alternatives, but the industry needs to better understand if there are other existing or emerging risks.

While the food allergen and microbiological challenges associated with plant-based foods are not yet fully understood, companies producing or developing new foods can seek help.

Campden BRI membership gives members access to unrivalled technical expertise, support, and preferential rates. Campden BRI is also part of a group of ‘Catapults’ and Research & Technology Organisations (RTOs) whose services can be accessed via a grant from Innovate Edge (part of Innovate UK). Eligible start-ups and SMEs can apply for £15,000 of grant funding for research.

According to Statista Consumer Market Insights, plant-based food consumption is set to increase by 49 per cent between 2024 and 2028. So, the range and variety of new ingredients and products available to consumers are set to increase, and with that comes the risk potential.

This growth will create challenges for product developers and production teams. While following well-established food safety practices will help mitigate many risks, producers need to take extra care when using new ingredients and processes to ensure they produce safe, quality food. n

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embracing quality, innovation, and sustainability

The culinary landscape in New Zealand has undergone a significant transformation, driven by an increased demand for German food products.

This shift is closely tied to the recent EU-New Zealand Free Trade Agreement (FTA), which not only reduced tariffs but also emphasised sustainability. This pioneering agreement has set new standards and facilitated a smoother entry for German goods into the market, particularly those that meet eco-conscious standards.

German organic and sustainable food products, respected for their strict adherence to European Union organic standards, have become more accessible and affordable in New Zealand. This

change aligns with local consumer trends that increasingly favour environmentally friendly and high-quality products.

As tariffs decrease, traditional German bakery items like Stollen and Lebkuchen have also become more competitive, broadening their appeal during the festive season, and allowing more Kiwis to indulge in authentic European flavours. Moreover, the wellness trend in New Zealand has welcomed the introduction of German functional foods and health supplements, which are now more competitively priced thanks to the FTA. These products cater to a growing demographic that prioritises health and wellness, providing them with more choices to maintain a healthy lifestyle.

The rise of plant-based eating has further expanded the market for German food innovations, particularly vegan and vegetarian products. The FTA has made these products economically viable,

broadening their appeal and availability, which resonates with New Zealand's increasing shift towards plant-based diets.

The connection between German food trends and New Zealand’s market is also reinforced through major trade shows such as Anuga in Cologne and BioFach in Nuremberg. These events are crucial for New Zealand businesses, providing them with a gateway to explore and import the latest German culinary innovations, ensuring that local consumers have access to global food trends.

Through reducing trade barriers and promoting sustainable practices, the EU-New Zealand FTA has not only enhanced economic ties but also enriched New Zealand's culinary diversity. This agreement has ensured that New Zealand’s food scene will remain vibrant and aligned with global trends, continually integrating high-quality and sustainable choices from Germany into its market. n

free trade benefits

New Zealand’s long-awaited Free Trade Agreement with the European Union came into force earlier this year.

On the 1st of May, tariffs on New Zealand goods into the European Union were removed, which will eventually rise to 97 percent. This eliminated taxes on such products as all kiwifruit, wine, onions, apples, mānuka honey and manufactured goods. Most fish and seafood products were also included, as well as other horticultural products.

Once it's fully implemented, the agreement will deliver a new quota of opportunities worth more than NZD $600 million in annual export earnings. The amount of beef that can be sold into the European market will also increase eightfold.

Access for duty-free sheep meat has also been expanded by a further 38,000 tonnes each year.

Red meat and dairy exports will also

benefit from NZD $120 million worth of new annual revenue, which is estimated to grow up to NZD $600 million within the next seven years.

Trade Minister, Hon Todd McClay, said that this legislation was an important moment in New Zealand’s trade history.

"The free trade agreement will open up significant new opportunities for New Zealand businesses already trading in Europe by levelling the playing field with their competitors," said McClay.

The Minister pointed out that kiwifruit exporters from New Zealand paid a tariff of 8.8 percent on exporting to Europe, whilst competitors elsewhere in the world paid nothing. He also said the Fair Trade Agreement would not just benefit existing exporters, and that the proportion of New Zealand exporters covered by free trade

agreements would exceed 70 percent for the first time.

"This gives our exporters greater choice about where they do business and opens up new opportunities for these businesses that might be interested in expanding into the European market."

The remaining tariffs on European products coming into New Zealand were also lifted, which was pleasant news for consumers and retailers who will have access to quality products at a more competitive price.

More than a decade in the making, the signing of the Free Trade Agreement in 2023 was a historic moment for both governments. Initial negotiations began in 2022, taking almost 12 months for pen to reach paper, and another 12 months to come into effect. n

f&blocaltoglobal new zealand at anuga 2025: your gateway to the global food market

Anuga, the global no. 1 for Food and Beverage Business, offers the unique opportunity to present innovations and trends, network with the top industry players, do business and tap into new European and international markets from 4 to 8 October 2025, in Cologne, Germany.

The world's largest trade fair for the food and beverage industry

Anuga comprises ten specialised trade shows that are dedicated to the individual segments such as meat, fish, milk and dairy products, beverages and alternative proteins. As such, Anuga offers a complete global market overview of the food and beverages available worldwide. Top decision-makers from the industry and trade come together turning Anuga into the leading export and import platform.

Anuga: Pioneer of the global food industry

With the introduction of the trade show Anuga Alternatives that focuses exclusively on alternative proteins and an optimised hall structure, Anuga is setting new benchmarks again. This trade show especially offers companies from New Zealand that are leaders in the section of sustainable and alternative food technologies the perfect opportunity to position themselves internationally and tap into new markets.

But Anuga offers even more advantages for both exhibitors and the visitors: It focuses on relevant food trends and key themes that offer forward-looking perspectives and business potential more than any other trade fair. An exclusive event and congress programme with special events, formats and congresses addresses solutions for the future and offers a forum for the exchange with renowned industry experts and well-known future and trend researchers. The event programme

addresses both players from the industry and the trade - be there when the global knowledge leader Anuga presents valuable insights and examples of best practice.

Anuga as the leading export and import platform

New Zealand is well-known worldwide for its high-quality, natural and sustainable food products - it is time to present these at Anuga! With a growing awareness for healthy food and sustainability on the global stage, Anuga 2025 offers the ideal platform to accentuate the advantages of products from New Zealand to an international audience. Whether you are active in the dairy business, in the alternative proteins, organic products or gourmet food section - Anuga is the perfect place to present your innovative solutions and products. Secure your exhibition space, be a step ahead of your competitors.

Anuga is also the place-to-be for importers: Meet the manufacturers of tropical fruit, cereals, coffee, tea and

alcoholic beverages - and much more.

Anuga 2025 additionally offers special opportunities for start-ups. Young, innovative companies have the chance to exhibit in the Start-up Area and meet potential investors, partners and customers. They are given support in presenting their ideas and products to an international audience and gain valuable market knowledge.

Seize this opportunity and show the world what New Zealand has to offer!

Visit Anuga 2025 from 4 to 8 October in Cologne, establish valuable contacts and expand your network. Take advantage of the early bird phase up until 30.09.2024 and already plan your trip now.

Contact Koelnmesse New Zealand, Robert Laing on +64 9 212 6200 or e-mail: robert@messereps.co.nz

Further information on Anuga 2025, the new hall structure and Anuga Alternatives can be found on the Anuga website: www.anuga.com. n

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stronger support for suppliers

In June, the Australian Food and Grocery Code of Conduct Review identified measures to address stronger protections for suppliers as a positive step.

The Review outlined the heaviest penalties to date for breaches of the Food and Grocery Code across any industry. Review author Dr Craig Emerson said making the Code mandatory was essential to deal with the heavy imbalance in market power between the major supermarkets and their smaller suppliers.

“The mandatory Code will continue to place an obligation on supermarkets to act in good faith, requiring them to act honestly and fairly in all their dealings with suppliers. In view of the importance of this protection, I recommend breaches of the goodfaith obligation be subject to the highest penalties,” said Dr Emerson.

A considerable percentage of the Review was based on evidence from smaller suppliers who feared retribution from large supermarket chains if they made a complaint under the voluntary Code.

This prompted Dr Emerson to recommend strengthening the Code to ensure that supermarket buying teams do not engage in retribution towards suppliers, which included where suppliers sought to make complaints against them.

In total, he outlined 11 recommendations to strengthen the Code, the first of which was to ensure that it was mandatory.

It was recommended that an anonymous complaints mechanism should be established to enable suppliers and any other market participants to raise issues directly with the Australian Competition and Consumer Commission.

The Review also suggested that a Code Supervisor should conduct annual reports on disputes and on the results of the confidential supplier surveys, identify

systemic issues with the Code and provide information on resolving disputes and reviewing the processes of Code Mediators.

The Australian Food and Grocery Council, the peak body for food and grocery manufacturers welcomed the Review’s recognitions to strengthen protection for suppliers. The Council also supported a Code that can resolve disputes between suppliers and retailers in a fast, flexible, lowcost and confidential manner.

The Council admitted that the fear of retribution from suppliers can become a major hurdle to report and follow through, and that it will continue to engage government and other stakeholders as the renewed Code is finalised.

“Fear of retribution is a real among suppliers. Suppliers take an enormous risk in raising complaints, and the significance of the relationship between retailers and suppliers calls for a Code with teeth,”

Australian Food and Grocery Council CEO Tanya Barden said.

“We are hopeful a revitalised Code will achieve the aim of trust, transparency and certainty in the trading relationship between suppliers and retailers.”

The Code has also sought to ensure that value and risks are shared across the value chain. Specific clauses that address details of the complex relationship between retailers and suppliers have not yet been finalised by this Review, and the Australian Food and Grocery Council will continue to engage in these vital components.

The Australian Food and Grocery Council also encouraged supermarkets to agree in principle to compensation for small suppliers up to AUD $5 million, and the retailers have given the review process support. n

the evolving landscape of australia and new zealand's food markets

Rising Consumer Demand Propels Australia and New Zealand's Packaged Food and Beverage Market.

The packaged food and beverage market in Australia and New Zealand has experienced consistent growth, driven by increasing consumer demand for convenience, health-oriented products, and premium offerings.

plant-based offering trending in the region fueled by rising health consciousness

Consumers are increasingly prioritizing healthier eating habits, driving up the demand for organic, gluten-free, and plant based products. For instance, in August 2022, a report by Kerry Group revealed that 55 percent of Australian consumers opt for plant-based products primarily for their perceived health benefits. In addition, 41 percent of these consumers cited

sustainability and environmental concerns as their motivation. Notably, 51 percent of Australians who purchase plant-based items do so because of the products' positive environmental impact.

Moreover, according to Food Standards Australia New Zealand, 10 percent of consumers in Australia and New Zealand reported purchasing plant-based meat alternatives monthly, with an additional 8 percent doing so weekly, as per an April 2023 survey. Consequently, both countries are experiencing a rising appetite for plant-based meat, prompting international companies to diversify their plant-based product portfolios. For instance, in March 2022, Impossible Foods, headquartered in California, launched its flagship product, Impossible Beef Made from Plants, in retail

markets across Australia and Aotearoa, New Zealand (ANZ).

The products from Impossible Beef are now available in approximately 800 Woolworths outlets in Australia, featuring 340-gram packages of plant-based mincemeat and Impossible Burger Patties (in sets of two, each patty weighing 113 grams). Nearly 200 Countdown stores in New Zealand have also introduced the Impossible Burger Patties (2 x 113 grams).

australian consumer sentiments clash with import trends in the food and beverage sector

While many Australians prefer to purchase Australian-made products "whenever possible" or "often," this sentiment often doesn't translate into their

actual in-store purchasing behavior.

Key priorities for Australian grocery shoppers include a focus on food safety, value for money, and the assurance of hygienically prepared foods, which has, in turn, bolstered imports in the food and beverage sector. According to the USDA, in 2022, Australia's total imports of consumer-oriented products, including foods, breakfast cereals, meat and poultry, dairy, eggs and products, fresh fruit and vegetables, processed fruit and vegetables, fruit and vegetable juices, nuts, wine, beer, nursery products, and pet food amounted to USD 14.5 billion. New Zealand emerged as the dominant player, supplying nearly USD 2.3 billion worth of consumeroriented foodstuffs to Australia, capturing a significant 16 percent market share.

Similarly, in 2022, New Zealand imported approximately USD 1,038 million worth of consumer-oriented products from Australia.

australian exports to new zealand – a closer look at the wine trade

Key Australian exports to New Zealand encompass wine, meat (beef and lamb), dairy products, and processed foods. According to Wine Australia, the Australian Government’s statutory corporation, Australia and New Zealand are both key wine-producing nations on the global stage. In 2023, Australia produced around 964 million liters, and New Zealand produced around 360 million liters. While these are small shares on a global scale, the reciprocal relationship between Australia and New Zealand in consuming each other’s wine is significant. Australia primarily imports white wine from New Zealand, with approximately 80 percent of New Zealand's vineyards dedicated to white wine, notably 65 percent of which is Sauvignon Blanc. Conversely, the wine Australia exports to New Zealand exhibits a more balanced color profile. In 2023, 51 percent of the Australian wine sent to New Zealand was red, while 43 percent was white.

new zealand's dominance in the australian dairy market

New Zealand is a key exporter of dairy products, fresh and processed fruits, vegetables, and beverages to Australia. Australia's substantial dairy imports are driven by factors such as reduced domestic milk production, declining export competitiveness, and a preference for domestic market returns. New Zealand commands a significant portion of Australia's dairy imports and serves as the primary source of butter and cheese. Fonterra's dairy products, including milk powder, cheese, and butter, are major exports.

rising

demand for premium products in new zealand and australia

Both New Zealand and Australia are experiencing a rise in demand for premium and specialty products. In New Zealand, items such as functional beverages, natural vegetable products, and those emphasizing sustainability are gaining traction. Premium ice cream has seen a significant increase in popularity, not just in New Zealand but also in other markets. Meanwhile, Australia shows promising sales potential for products like ice cream, prepared/preserved pork, wine, and beer.

This evolving landscape highlights the dynamic and interconnected nature of the food and beverage markets in Australia and New Zealand, driven by consumer preferences for health, sustainability, and premium quality. n

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supporting local first

Australian supermarket chain, Drakes, has always had a local-first mentality.

Director, John-Paul Drake said the company has tried to source from local manufacturers and suppliers first, then state, then country.

“Our fresh produce and meat department are about 98 percent locally sourced, with the remaining imported when out of season,” said Drake.

Drake said that there had been a trend for manufacturers to expand their Australian and New Zealand facilities to produce more products locally. This is partly due to sea freight issues, as well as to secure supply chains as a hangover from the pandemic.

Whilst Drakes don’t look to source internationally as part of its buying strategy, there are some products where its customers demand the quality and economy of an imported product, such as tinned tomatoes from Italy and spices from India.

Like every Australian, Drakes has been

bearing the burden of higher baseline costs. Utilities, wages, rent, and logistics have all increased virtually overnight during a time that its customers have tightened their purse strings.

Rising costs haven’t stopped there. Drake said that the electricity bill has doubled in 2024 despite its outlay on more energyefficient equipment. The group has also seen a 38 percent increase on reported shop theft incidents in stores. Over AUD 20 million has come straight off the bottom line as offenders become more brazen.

As the business has navigated the increase in baseline costs, so too have its supplier partners, and price increases have become inevitable. Drake said there have unfortunately been no signs of price decreases.

Drake said consumers have specifically looked for value for money. Where customers

We've built our business on relationships - and in the vast majority of cases, our imported products are sourced or purchased for us by one of our local supplier partners.

have traditionally stuck to buying their favourite brands, they have now brandhopped to purchase items that are on special. He said that trends such as the latest products featured on TikTok still see a high amount of consumer demand, and being the first to market with a new product is critical.

Fortunately, Drakes has maintained a strong relationship with supplier partners, and coupled with nimbleness, the company can capitalise on trends quickly.

Sustainability has always been at the forefront of Drake’s decision-making processes when sourcing new products. It has been one of the reasons why sourcing locally is so important to the company. In saying that, consumer perception has changed, and while at one point in time these products

were able to attain a premium, it is now fast becoming an expectation.

Drakes has significant and ongoing investments in technology across the entire business, from finance to warehousing to marketing. It currently has four major projects or integrations across the business to assist the team in their roles. Drake said that it is important that technology assists, not replaces work, as the business is built on people.

Maintaining consistency of supply has been an ongoing issue for the past 18 months, due largely in part to some global supply and freight issues for raw ingredients to Drakes’ manufacturers.

“Having said that, we have seen some marked improvements in recent months

as these freight issues lessen and as manufacturers gear up their local supply chain to alleviate these problems. No one makes money with items sitting on a boat,” added Drake.

“We’ve built our business on relationships – and in the vast majority of cases, our imported products are sourced or purchased for us by one of our local supplier partners.”

At times, Drake said the company has had to hold a few extra weeks of supply to allow a buffer in case of any logistical issues in receiving the product. This has been mainly if there is a special promotion happening. Generally speaking, any delays that have occurred have usually been as a result of the local manufacturer waiting on imported components or ingredients.

The group has recently introduced myDrakes, an app that provides customers the chance to win money off their grocery shop instantly when they scan through the register. Drake said that feedback from customers has been very popular.

As part of its 50th Anniversary celebrations, Drakes has also been running a 50 Deals for 50 Days campaign. For this campaign, a new product is introduced each day and is available at half price or better for that day only. n

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global petfood market

New Zealand’s export revenue has more than doubled over the past five years, reaching NZD 261 million in 2021. This growth has been driven by exporters' capturing more excellent value in overseas markets rather than increasing volume.

In 2020, China was New Zealand's largest export market by value, surpassing Australia for the first time since 2016. At the same time, exports to the US have been increasing by 26 percent annually since 2017.

Global pet food exports reached USD 34 billion in 2020, a 12 percent increase from 2019. Germany was the top exporter, responsible for 11 percent of the total export value in 2020, followed by the Netherlands and the US.

New Zealand's contribution to global pet food export is 0.6 percent. However, it is now China's fourth largest pet food supplier, accounting for seven percent of its imports.

Other suppliers to China include Canada, which has surpassed the US as the leading supplier of pet food to China.

The global retail market for pet food was valued at USD 117 billion in 2022 and has been projected to grow by 7.3 percent annually, reaching USD 157 billion by 2026. The US, China, and Brazil have been expected to remain the most significant retail markets, constituting 32 percent, 13

percent, and 7 percent, respectively. China's pet food retail market is anticipated to grow by 21 percent annually, reaching USD 20 billion in 2026, while Brazil's is projected to increase by 15 percent annually, reaching USD 11 billion in 2026.

Comparatively, the value of New Zealand pet food retail is expected to grow slower (1.3 percent annually), reaching NZD 720 million by 2026.

Various trends have led to the growth of this category, such as Increased pet ownership and time spent at home due to COVID-19 lockdowns. Pet parents have been increasingly seeking shared experiences with their pets, leading to growing interest in indulgent shared snacks like ice cream.

New Zealand was ranked in China as the fourth best country of origin for cat and dog food, lagging behind China, Canada, and the US. There has also been a growing demand for sustainable and healthy pet foods, with new product launches emphasising natural and nutrition claims. n

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food manufacturers diving into the pet space

Natural Australian-made pet food company The Pet Project has observed a significant shift in the category towards single or novel proteins this year. As more dogs have developed skin or gut sensitivities, owners have become more vigilant about what they feed their pets.

“We have seen customers become more concerned with their spending due to cost of living pressures, but they are still searching for excellent quality, affordable, good value treats for their pups,” said The Pet Project.

Sustainability has also been essential to The Pet Project; all its Natural Treats are surplus to human consumption.

“Using the surplus means we’re not adding to greenhouse gases or depleting our natural resources.”

One example provided was the shark cartilage left over from the famous fish' n’ chips meal. They said that the high Omega 3 content was excellent for dental health and one of The Pet Project customers' favourites.

They also highlighted that since The Pet Project has been growing quickly, the biggest challenge has been to stay ahead of that growth and ensure enough supply to keep up with the pups’ appetite for its Natural Treats.

“We’ve done that by getting better at forecasting the growth in demand and

adjusting for the seasonal supply of some of our products.”

The pet treats category has become very competitive, with many customer options and less of a barrier to trying new treats instead of changing pet food.

Over the last 12 months, The Pet Project has also seen an increasing number of “human food” manufacturers and brands move into the pet space. They hoped this would open more pet manufacturing capabilities and drive more significant innovation. n

future trends in pet food manufacturing

The pet food manufacturing industry is experiencing significant transformation driven by emerging trends, technological advancements and sustainability demands, shaping the future of pet nutrition.

Cade Culver, chief growth and transformation officer (CGTO) at Alphia, a pet food co-manufacturer for brands and retailers, told Petfood Industry to expect on-the-go pet food solutions for traveling pets, premium food mimicking human diets, and a balance of affordability and quality as the key trends in the next five years, driven by deeper pet-owner bonds, demand for high-quality nutrition, and value-conscious spending.

top 3 emerging trends in pet food manufacturing

• On-the-go pet food solutions. Pets are increasingly integrated into daily life, visible in their growing presence in public spaces such as airports, malls, and stores, said Culver. "This trend is driven by the emotional support pets provide and the deep bond between pets and their owners," he said. "As pets continue to accompany their owners more frequently, we will likely see a rise in demand for on-the-go pet food solutions, creating opportunities for innovative packaging, portable feeding options, and convenient, healthy snacks that cater to the lifestyle of modern pet owners."

maintenance needs, and ensure quality control through advanced data analytics while automation streamlines production lines, minimizing human error and physical strain on factory workers, leading to safer working conditions," he said. "We're excited to see the future impact of AI on the pet food industry as technology continues to advance."

increasing demand for sustainable, ecofriendly products continues

• Humanization of pet food continues. Pet owners are increasingly seeking high-quality, nutritious foods modeled after their own dietary preferences, noted Culver. "This shift is driving the demand of premium pet food products that mimic human food trends such as organic, non-GMO, grain-free and minimally processed ingredients," he said.

• Value-conscious spending. While pet owners remain dedicated to providing the best products for their pets, there has been a shift toward valueconscious spending. "We are seeing the need for a more balanced approach in

product development where we can still offer premium ingredients and highly nutritious products without compromising affordability," said Culver. "We know pet owners will always be committed to feeding their pets but understand the value in working with economic factors and changing consumer behavior."

technology advancements in pet food production processes

Advancements in technology, such as AI and automation, are poised to revolutionize pet food production processes. These technological advancements are expected to enhance efficiency, safety and quality in pet food manufacturing, noted Culver.

"We are seeing how AI can optimize supply chain management, predict

The sustainability trend is expected to continue to influence how pet food manufacturers approach production and packaging, focusing on reducing their environmental footprint. The shift toward eco-friendly products necessitates substantial investments in sustainable manufacturing processes, ingredients and packaging. "Committing to sustainability instills consumer trust and brand loyalty, showing that our customers are leaders in environmental stewardship within the industry," said Culver. n

Jenny Zhong Global BD Manager Great Colors Packaging

functional superfoods & mixed feeding for pets

2024 has been a massive year for Kiwi Country. The Ashburton, New Zealand-based pet food company launched its grain-free dry dog food range into Woolworths, Freshchoice, and Super Value mid-last year, growing its reach to 80 percent of Woolworths group stores by mid-2024. South Island New World stores also began stocking Kiwi Country in March this year.

“Every day, we hear from Kiwi dog lovers seeking premium, locally-made pet food choices in supermarkets,” said Mary Stewart, co-owner of Kiwi Country.

“We’ve been heartened by the willingness to support NZ-made and owned. I suspect part of this is a shift from shoppers who previously purchased at a specialty pet store to discovering premium pet food in supermarkets.”

While discussing the evolving state of the pet food category in New Zealand, Stewart said that in the past, the supermarket channels were dominated by brands produced by Mars and Nestle with grains, such as corn, wheat and sorghum, as their main ingredients and that within the dog food category, the demand for

premium food was met by brands such as Butch (Butch, Houndlog) and Superior (Possyum), creating premium, high-quality dog rolls.

However, this has changed recently, with more New Zealand supermarkets entering the premium dry pet food space by launching local brands such as Animals Like Us, which offers a freeze-dried inclusion range, and Kiwi Country, which offers a high-meat dry kibble range.

“These brands allow customers to purchase premium products in their weekly supermarket shop. Historically, premium dry pet foods have only been available through online stores, independent pet stores, and vets.”

She added that these consumers considered their pets family members, making them more likely to study

ingredients and seek out high-meat food with superfoods as the health benefits were essential to decision-making.

Functional superfoods have been the new hero in the pet food category. Some examples include NZ Green Mussels for healthy joints and glossy coats, liver, tripe, fish oil, kiwi fruit, flaxseeds, cranberries, kelp, and pumpkin—all play specific roles in supporting canine health.

“Consumer thirst for ‘food as medicine’ knowledge is a critical driver in developing Kiwi Country’s upcoming grain-free dry cat food, wet dog, and wet cat ranges.”

At Kiwi Country, sustainability begins with sourcing all ingredients from New Zealand. New Zealand has stood out as a non-GMO nation with high animal welfare and food safety standards.

Producing premium pet food using

meat raised in safe, healthy, low-pollution farming systems has been central to the ethos and sustainability practices of the Kiwi Country brand.

“Why create unnecessary food miles when New Zealand farmers produce the lowest carbon-free range beef, lamb and cage-free poultry?”

Stewart also cited the Wenger extruder installation at King Country Pet Foods in Taumarunui as being internationally stateof-the-art. The technology has allowed the production of dry kibble with the highest meat content possible in the high volumes required to meet supermarket demand, which had not been available in New Zealand historically.

Despite these advancements, with the rising cost-of-living pressures, the pet food space has not been immune to the

drop in disposable incomes. Quality and affordability have become critical factors for the pet food industry moving forward.

“Pet owners want to feed their pets the best they can given their circumstances; they look at the value proposition when deciding what’s best for the family members.”

To address these issues, increased investment in the New Zealand pet food sector will benefit local supermarket shoppers and lead to more premium choices in the pet food aisle. Increased capability within pet food manufacturing will also provide opportunities for local brands to

compete with the existing overseas-owned supermarket pet food duopoly.

Kiwi Country has been working towards launching its dry cat, wet dog, and wet cat ranges. Repeated customer requests for more Kiwi Country lines have driven the development of the new product.

“We often hear stories of cats swiping the dog’s food and breaking into bags of Kiwi Country dog food; we’re chuffed KC is gaining a reputation as a pet food that can win over fussy eaters. Daily feeding of wet and dry food, known as “mixed feeding”, has also become popular with pet lovers.” n

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ASIA PACIFIC'S PET CARE MARKET

According to Euromonitor International, Asia Pacific’s pet care market has been projected to reach USD 29 billion in 2024, maintaining its position as the third largest market among major regions globally by 2029.

With a constant four percent CAGR in the forecast period of 2024-2029, Asia Pacific has surpassed the global market CAGR of three percent, signalling its strong growth potential.

The region’s long-term competitiveness and growth prospects have been driven mainly by the increasing humanisation of pets and product innovation catering to pets’ evolving needs.

India and Thailand have become the most dynamic markets in the region, with a projected CAGR of 9.4 percent and 8.7 percent in the forecast period, respectively. This has been due to the rapid increase in cat and dog populations and the consequent rise in purchasing packaged pet food, bringing strong growth momentum into the APAC market.

Demand for pet dietary

supplements has been a growing segment of pet care across Asia, with China maintaining its position as the most significant contributor due to size and spending. In Thailand, rising health consciousness for pet care has also been expected to boost growth as the approach of “prevention over treatment” in pet care continues to grow.

Asia Pacific saw a retail CAGR of 15 percent for pet dietary supplements from 2019 to 2024. Additionally, the use of ingredients such as probiotics and fish oil has added to the appeal, with consumers already familiar with their benefits for humans. Due to its size of USD$13.2 billion in 2024, China contributed to the highest sales in the pet care market, maintaining a leading position in absolute value change for Asia Pacific in

the forecast period, with a CAGR of 3.3 percent.

In well-developed APAC countries, the average annual spending per pet—cats and dogs—is projected to exceed at least USD 100 in 2024. Singapore and Japan have been forecasted to see USD 195 and USD 101 per pet spending in 2024, respectively.

Japan’s contribution to the region has declined as the country has seen an overall decline in the pet population.

Notably, South Korea’s USD 360 and Hong Kong’s USD 1,100 expected annual spending per pet in 2024 have exceeded the forecast expenditures of North American and Western European countries.

In comparison, developing APAC countries have seen a substantial gap in average spending, with pet owners in countries such as Indonesia, the Philippines, and Vietnam spending up to double-digit dollars per pet annually. However, there remains potential for growth as economies expand, living standards improve, and pet expenditures in

developing countries rise gradually.

According to Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey, 22 percent of global consumers indicated that they fed their pets with table scraps daily or almost every day in 2021, while this number dropped to 19 percent in 2024.

Regarding wet food formats such as canned or tinned food, 35 percent of global consumers indicated that they fed their pets with wet food, compared to 33 percent in 2021. This has shown the growing humanisation trend, which has led consumers to opt for food tailored for pets.

To leverage this trend, many pet food players have progressively begun

to innovate, enhancing dry formats and introducing wet formats explicitly made for pets inspired by human food.

Euromonitor International’s Passport Innovation platform showed that 144 new pet food products appeared in Singapore in 2023 alone. This highlighted how the pet care market rapidly developed and presented significant opportunities for industry players.

Ensuring that products are value-added has been central to pet product innovation. This has allowed brands to cater to evolving customer sophistication and overcome the perception that dry food is less healthy for pets.

Dry food has typically dominated pet food instead of wet food due to its

The Asia Pacific Pet Care market is highly dynamic, home to some of the world's fastest growing pet care economies.

widespread availability, affordability, and convenience. However, players in the pet food market have increasingly begun incorporating functional and novel ingredients, even in dry food, to enhance premium appeal and attract consumers who seek a nutritious diet for their pets.

In wet food formats, innovation has focused on packaging and presentation through humanisation and functionality.

“The Asia Pacific Pet Care market is highly dynamic, home to some of the world's fastest growing pet care economies. From pet owners with an appetite for premium pet offerings to those transitioning from table scrap feeding to packaged food, varied levels of consumer sophistication and price sensitivities provide opportunities across different price points in the market,” said Sahiba Puri, Senior Consultant at Euromonitor International.

“A rapidly evolving retail landscape with a growing presence from digital and pet specialty stores is also enhancing distribution. Brands focusing on Asia Pacific must be willing to understand consumer habits in the region and adapt offerings to local nuances.” n

CANTERBURY SIBLINGS TAKE OVER ASIAN PETFOOD MARKET

Based in Canterbury, New Zealand, Fourflax was founded by siblings Nick Swift and Jenna White to make a difference in the health and well-being of four-legged friends. This year, the duo was directly approached by two overseas distributors, which led to the launch of Fourflax in Korea and Singapore.

“Usually, it works the other way around. We chose the next target export market and tried to find a distribution partner, so it’s been nice to have been approached and to see that Fourflax was on their wishlist,” said White.

“When the business started in 2010, there were very few NZ-made pet supplements on offer—there are now many, ranging from bone broths to Mussel Powders to Fish Oils and even some quirky offerings using alternative insect proteins.”

White has observed an increased demand for products to help build immunity, especially since COVID-19, when people began looking at more natural health alternatives for themselves and their pets.

This led Fourflax to develop its latest powder supplement for immunity, with olive leaf extract, a powerful antioxidant.

She said that as the local market has remained steady, some consumers seemed to be tightening their belts. At the same time, she also found herself lucky in a market where customers still saw value in spending money on supplements for their animal’s health, just like they did for themselves.

Globally, there has also been a rising demand for single-serve, easy-to-use packaging options, which is why Fourflax recently invested in a strip sachet powder filling machine to produce its powdered supplements in single-serve strip sachets, similar to sugar sachets in cafes.

“We’re also learning about AI's

It's a very exciting space to play in, and the future still has huge potential.

capabilities; it’s a little mind-blowing and scary. For now, our production and distribution are very hands-on, but we need to keep an eye on the future and how we can adapt as we grow.”

Another global trend that White highlighted was pet humanisation, which she thought would continue to rise, given the demand for high-quality, humangrade pet products. Functional treats and supplements will also continue to grow, along with pet parents' willingness to spend money on maximising the health of their fur babies.

“It’s a very exciting space to play in, and the future still has huge potential.”

Sustainability has always been increasingly crucial for Fourflax. The core raw material, flax seed, is sustainable, grown on local Canterbury farms, and cold-pressed in Ashburton. The flax seed crops are also fully traceable to customers worldwide.

Still, White mentioned that it was necessary to be mindful that it was not a top priority in some of its export markets.

“It’s hard to find the balance between being as sustainable as possible and then giving the customer what they want in

terms of how they want it packaged.”

Keeping up with its best-selling product, Probiotics for Dogs, has been another challenge for Fourflax.

In the past, and when the business first began, the core product and best

seller was the flax seed oil (omega 3) for cats, dogs and horses. The range has expanded with the core product, no longer the best-seller, overtaken by a newer, more innovative product that helps dogs with sensitive tummies, gut health, paw licking, and constipation.

“Trying to keep up with the demand for this product is sometimes challenging, as the growth has been somewhat staggering – just when we think we have the shelves fully stocked, they’re soon looking empty again, and we need to make more.”

Fourflax has a couple of new products in the pipeline. Its primary focus for the rest of this year will be developing its new export markets and distributors in Taiwan, Singapore, and Korea. n

importance of recyclable packaging in the pet food industry

The sustainability trend is expected to continue to influence how pet food manufacturers approach production and packaging.

Flexible packaging offers significant advantages over other materials, including excellent moisture barrier properties, puncture resistance, and effective gas and odor barriers.

And for pet food packaging, highbarrier film products will protect your pet products from oxygen, moisture, and infestation without imparting any off odors or tastes. However, currently compostable and biodegradable packaging are not a good option. So recyclable packaging, mainly mono-material(PE or PP)and PostConsumer Recycled Resin (PCR) packaging solutions for applications that cannot be readily converted to all-PE.

So recyclable packaging is crucial in the pet food industry for several reasons:

• Environmental Protection: Reduces waste and pollution by ensuring packaging materials can be reused, helping to keep plastics out of landfills and oceans.

• Consumer Preference: Many pet owners prefer products with eco-friendly packaging, reflecting their concern for the environment.

• Regulations: Helps companies comply with increasing environmental laws and regulations aimed at reducing plastic waste.

• Brand Image: Enhances a company’s reputation by showing commitment to

sustainability, which can attract more customers.

• Resource Conservation: Uses fewer new resources by enabling the reuse of materials, which conserves natural resources.

Nestlé Purina has made significant strides in developing recyclable packaging for its pet food products. One notable innovation is their introduction of the first recyclable flexible retort pouch for wet pet food in year 2020. This pouch, made from monomaterial polypropylene (PP), can withstand high temperatures and sterilization processes, ensuring the safety and quality of the pet food while being fully recyclable.

Also for Purina’s dry food pouch, also switch to monomaterial. This development marks a significant step in Purina's goal to achieve 100 percent recyclable or reusable packaging by 2025.

For Germany brand Mera, their new package pure green in a way that continues to create harmony between our furry friends and the environment. It is Mono-material packaging with a customised percentage of 35 percent PCR content (post-consumer recycled). n

Jenny Zhong Global BD Manager Great Colors Packaging

the future of pet nutrition

Powered by evolving perceptions of pet ownership worldwide, the pet care industry is poised for continued growth in 2024. Surveys have shown that most owners consider their pets members of their family, and this societal shift in perspective has been expanding across major pet-owning markets.

Furry family members continue to receive preventative care, mental stimulation, and high-quality nutrition daily, and there has been no sign that modern pet parents are slowing down.

Consumers have also shown excitement for new flavours and multi-sensorial experiences in their buying behaviours. They have been looking for the next big thing in pet care and are willing to try new products that meet their expectations for quality and affordability.

Global humanisation trends and increasing pet populations have continued to drive consistent growth across the pet care industry, with the APAC and LATAM regions leading with higher-than-average CAGR than the rest of the world.

Despite inflation, consumers look for the best value in pet products, with premium products sold partly attributed to humanisation trends. Overall, the global

pet care market has shown strong resistance to inflation as pet owners generally avoid making sacrifices regarding pet health and wellness.

Daily treatment has become commonplace among pet owners, whether for enrichment, training, or nutritional benefits. Many pet parents are looking for treats with health and wellness benefits to provide a guilt-free treatment experience.

This rise in functional benefits added to treats has also encouraged pet owners to engage in healthy treatment more frequently, raising the potential for future category growth.

Consumers worldwide are continuing to show strong interest in treats and supplements, with 79 percent stating that they would spend money on preventative care to avoid larger vet bills.

From soft chews to baked treats, there has been a continuous demand for innovation in treats and supplements as pet owners

mirror their own health and wellness habits to their pets. Treats with science-backed functional claims remain popular in-store and online.

As modern consumers become more familiar with these active ingredients promoted on human food labels, they desire to see them grow in their pet’s food.

Consumers are attracted to innovation in food and treats, mainly when ingredients are sourced from familiar health categories such as superfoods and vegetables. These products make similar claims to their human-product counterparts, so owners feel safe feeding their pets food or treats with healthy ingredients they would willingly consume.

Additionally, pet brands have found that consumers have become focused on environmental impacts, from where and how ingredients are grown to how those

ingredients are processed.

Human health and environmental sustainability research is often promoted on news outlets and social media, and pet owners want to see this research reflected in pet products as well.

When presented a choice, more consumers have been choosing sustainable and healthy options for themselves and their pets, and most pet owners are trying to make a difference in the environment through their buying habits.

As owners continue to humanise their pets, they spend more time together through everyday activities. This might mean bringing their pet to the coffee shop or on a trip to the home improvement store. Owners want to share their lifestyle with their pets, including their favourite foods and beverages. n

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PETFOOD DYNAMICS

Current economic conditions have increased sales of smaller unit sizes and lowerpriced products, reflecting a consumer preference shift even in the pet food category.

With heightened scrutiny of product ingredients, there has been an inclination towards functional offerings such as collagen in the pet products sector. There has also been an influx of new brands and products in the local market, indicating a more discerning consumer base.

Cam Mathias, the founder of Huntaway Wild, has also observed a dynamic landscape in the D2C market in the USA, where traditional technologies like EDI and newer platforms like ChatGPT have been crucial for marketing efforts. The brand has been making significant changes due to its unwavering commitment to premiumisation and sustainability.

He said that operating as a smaller business presented challenges, notably securing shipping space on vessels with shorter transits to target markets while ensuring an efficient supply chain.

“We are transitioning from compostable to single-resin packaging for our treats and chews, a move that will greatly enhance recyclability,” said Mathias.

“In this fast-paced industry, constant innovation is essential. We are meeting this challenge not just by introducing new products but by frequent iteration of each element of our current range from packaging to raw materials to ingredients and claims.”

The brand has been introducing topper products and expanding the applications of its deer collagen, demonstrating adaptability and commitment to innovation.

Mathias said that the pet products sector is poised to remain dynamic, with increased competition for market visibility. This will require strategic shifts in marketing efforts, moving beyond traditional platforms like Facebook to explore non-traditional avenues for generating public relations and organic social media traction.

“With a robust NPD pipeline, we are well-positioned to navigate the evolving landscape of the pet products sector.” n

packagingdesign

sustainable packaging demand

The global packaging market has dramatically transformed, driven by a growing consumer demand for sustainable and transparent solutions. The latest report from Innova Market Insights explored the key global packaging trends, highlighting shifts towards reducing carbon footprints and doubling down on recycling.

Digitalised circularity has been a critical global packaging trend, with companies increasingly turning to connected technologies to ensure material traceability and legislative compliance. This has been driven by consumer demand for transparency and sustainability and regulatory pressure to reduce waste and promote circularity.

With one in four global consumers frequently checking product information from connective packaging technologies, brands have allowed consumers to understand the background of their

product’s packaging in new ways.

QR codes have become famous so consumers can access further information about their product’s packaging. Digital DRS (deposit return scheme) is another popular digitised packaging trend, incentivising sustainability-minded consumers to recycle.

With digital DRS, consumers can be rewarded for returning their recyclable packaging, and brands can gain better insight into their products' life cycles.

Digital watermarking has also gained increasing consumer interest but has yet to

become widely familiar. The technology has allowed for automated sorting of recycled plastic packaging, bolstering the circular plastic economy and streamlined reuse of plastic materials.

Brands have been searching for new ways to minimise their environmental footprint, and reducing material usage in packaging has grown. Consumers have supported this venture, with one in five saying they were willing to pay more for products with less packaging and 23 percent saying that they have recently chosen products with reduced or minimal packaging.

Multiple products already sport reduced packaging claims. Quick-service restaurants (QSR) have also begun adapting to consumer desires for more eco-friendly packaging, shifting away from single-use formats.

This year, the European Parliament approved a directive cracking down on greenwashing, and most consumers said they wanted simplified, score-based sustainability ratings for their products.

Recycling has become another top packaging trend, and brands have found new ways to incentivise consumers to recycle. n

packagingdesign

NAMI BANANA

This packaging design was created for a 100 percent natural, vegan snack called Banana Raisins. These whole-dried organic Cretan bananas come from NAMI Banana Farming.

The banana peel inspired the packaging design. It featured brown embossed elements that mimicked the marks left by tree leaves and the brown spots from ripening on the banana's skin during outdoor cultivation.

The package can be opened like peeling a banana, with a perforated section allowing a simple and familiar movement. The sticker was applied to the package by hand, and it is the same design as the one used for NAMI fresh bananas.

The inside of the box matches the colour of a banana peel, and the product has been packed in a vacuum bag to ensure optimal preservation. n

NUA - STEM, ULTRA PREMIUM PACKAGING DESIGN

The date tree, a significant part of Arab culture, has been a staple in millions of homes throughout the Middle East. NUA, from the Al Madinah Heritage Company, has redefined the standards in the dating market with an ultra-premium product range. This range, known for its superior quality and exquisite design, is a testament to its commitment to excellence.

Designed by Lazy Snail Design, this Stem design has a modular, stackable bonbonnière with circular bowls. It illustrated the date palm trunk and its iconic rhombus-shaped geometrical leaf pattern, paying tribute to the origin of this extraordinary fruit and its tree. n

CHEESE ME, DESIGNED BY TRUFFL

Cheese Me has brought an element of cuteness to charcuterie boards through its perfectly arranged boxes, making indulging in gourmet cheeses, meats, and toppings effortless and enjoyable.

As a small business owned by a woman, expanding the personalised tailor-made charcuterie boards was challenging. Truffl found an innovative solution in packaging, preserving the brand's dedication to quality while significantly enhancing convenience.

Packaging has been at the forefront of the brand's innovation. Each box is completely free of plastic and crafted from food-safe cardboard. The packaging has been uniquely designed into a recognisable octagonal shape that quickly becomes identifiable.

Lids playfully reveal the contents while securing them to the base of each box. The bottom of each lid is an essential part of the experience. It is a visual guide to delicious "Perfect Bites" that blend the

HOLY SOUP

The Holy Soup products are free from glutamate, salt, additives, and gluten. They have seen great success in online sales, prompting the company to revamp their packaging to reflect their positive reception.

MELT's proposed new design, featuring unique lettering for each soup, personalised illustrations, and various colour combinations, strategically addressed consumers' curiosity about the product. The new display was designed to pique interest and encourage purchase.

The new packaging's vibrant and cheerful layout enhances the product's shelf appeal and helps capture potential customers' attention at the point of sale and on social media. n

curated ingredients into unique flavour combinations.

Guests are guided to use these instructions to create the perfect bite every time. These lids can also be used as plates for on-the-go snacking.

In the centre, a 'Perfect Bite' station includes crackers stored underneath. Beneath each ingredient, the box features a whimsical message, such as "less board, more cheese," for a fun experience. n

packagingdesign

THE WINE BAG. A LIMITED EDITION OF THE WINE BARREL, EXCLUSIVELY FOR LIDL.

The Wine Bag, a limited edition of The Wine Barrel designed exclusively for Lidl by A.S. Strategy, Branding & Communication, A. Skaraki & Co.

In the realm of packaging design, this has been an outstanding achievement that effectively combined sophistication and originality. The carton bag box for red wine resembled a genuine leather bag.

A leather-like texture and a well-crafted strap created a compelling and lifelike visual. Beyond its visual appeal, this project's core was turning a wine box into a stylish and celebratory accessory, blending functionality and fashion. n

GIN WATCHER BY SUPPER STUDIO

Supper Studio created the concept of Gin Watcher for Make a Mark, an innovative program led by Avery Dennison, Kurz, and Estal. The program's goal was to provide a platform for the Wine and spirits category.

The objective of Gin Watcher was to promote responsible drinking by introducing a unique and educational concept that added value. When gin is poured, a float inside the bottle descends and indicates the amount of drink consumed on a gauge.

Gin Watcher showcased the Philos de Estal bottle in a minimalist presentation. The neck featured a single label with 3D, nano, and Kurz’s micro embossing, creating a multi-dimensional effect that enhanced the graphic design details. The paper had a texture reminiscent of boat ropes, evoking the marine theme. n

COLOREAT

Designed by Backbone Branding for Ibari, this Coloreat packaging transformed the usual jam-eating process into an interactive activity.

Since jam is an essential component of a traditional morning meal, the challenge was

to find a more appealing way to consume breakfast, the most important meal of the day. This new packaging concept, based on a painter's palette, modified the way children usually look at jam. It is easy to hold and has five small jars, the size of

each representing the recommended sugar portion of a child’s daily jam intake.

These flavourful jams (strawberry, fig, pumpkin, peach, and feijoa) acted as colourful paint on a piece of toast canvas and a spoon acting as a paintbrush. n

CASCADES FRESH GUARD FOR ENVISION EGGS

Cascades’ widely recyclable and compostable egg flats and toppers have been made using recycled fibres. They are eco-designed, reliable, and high-performing, and the entire packaging range has been distributed by Safe Quality Food (SQF) certified centres.

The Fresh GUARD EnVision offered a fresh take on sustainability and impactful branding with increased visibility for the eggs and reinforced protection. This unique perforated tray can be separated into two parts each and stacked, saving space in consumers' refrigerators.

This has also encouraged consumers to stock up, and it is now available in formats that hold 20, 24, 30, and 36 eggs. n

mushroom category ready to spawn new growth

New packaging and greater trans-Tasman cooperation are on the way to grow mushroom sales in New Zealand.

Commercial Mushroom Growers Federation (CMGF) President Dave Hyland says the industry has undergone a lot of change in recent years, with 30-40 growers having now consolidated down to three main players based in Christchurch and the Waikato, plus a small exotic producer based in Auckland.

“Compliance and ever increasing costs of production have been the major reason for growers leaving the industry,” Hyland explains. “Odour management is a key compliance challenge and is also a significant entry barrier.”

The country’s two biggest growers are currently changing their packaging to improve quality, convenience and presentation for customers, and to be more environmentally-friendly. “Mercer Mushrooms have shifted away from bags into recyclable punnets in order to protect the product and present better to the customer. Quality Mushrooms and Out of The Dark Mushrooms are changing their packaging too.”

Closer ties are also being forged with the Australian Mushroom Growers Association due to their size, wealth of resources and government support for promotion, R&D and innovation.

“Australian Mushroom Growers Association are hosting their bi-annual conference in New Zealand for the first time ever,” Hyland says. “Typically this four day event is held in Adelaide, Sydney or Brisbane. But it is coming to Auckland for the first time. Key industry participants and top speakers from around the world will converge on Auckland this October.”

Attendees will learn how Hort Innovation Australia (a government funded organisation) works with Australian growers. “This will hopefully allow us to apply these learnings here. R&D will be at the forefront as we turn to science for optimised growing and sustainable techniques and processes. Australian Hort Innovation are very capable in the marketing sense as well, and are leaders in growing fresh produce categories.”

Hyland says the CMGF is committed to expanding the mushroom category in New

Zealand and will implement a variety of new strategies in 2024 to drive growth.

“The Federation is working on PR and category growth initiatives currently which will focus on the health benefits of the superfood. We will be working alongside other significant entities in the food industry such as NZ Beef and Lamb in the coming months.”

Anecdotal evidence suggests mushrooms are becoming an increasingly popular ingredient globally, particularly as a meat substitute in vegetarian dishes. Hyland says New Zealand growers would welcome the trend but have yet to see an increase in sales here. Local consumers still prefer White Button mushrooms which account for 70% of domestic sales, followed by Portobello (22%), Swiss Browns (7%) and exotic varieties such as Oyster, Shiitake and Enoki (1%).

Hyland says good quality wheat straw being supplied from the South Island is helping commercial growers to produce a high quality product. “White Button mushroom quality has been solid whilst Portobello has been exceptional. Volume has steadily increased from all three growers.”

Mercer Mushrooms produces approximately 35-40 tonnes per week, Quality Mushrooms with 10-13 tonnes per week and Out of the Dark Mushrooms with approximately 500kg-1 tonne of exotics per week.

While mushrooms are grown indoors and not exposed to volatile outdoor weather conditions, they are not immune to disease or other supply chain and economic challenges. “Production costs have sky

rocketed pre-Covid yet grower returns from retail (in particular) have remained similar for some years now.”

Hyland says higher labour costs mean automation is only a matter of time. “Trials have been ramping up in Europe over the last four years ranging from basic automation in the growing rooms such as tilting shelves through to robotic packing and picking. Nothing has been implemented in New Zealand farms as yet but automation will be rolled out in the near future as demand for efficiency continues.”

Retailers should keep in mind the mushroom cold chain must be kept consistent and remain at 2˚to 4˚C. “Mushrooms are deceptively delicate and multiple handling will cause them to bruise easily and ultimately quickly turn brown, White Buttons in particular,” he advises. “Brown mushrooms are much more resilient to temperature and handling.” n

Save A Lot x DoorDash

DoorDash has partnered with Save A Lot, one of the largest discount grocery store chains in the United States, with over 750 stores.

With over 400 stores on DoorDash, consumers can access high-quality fresh products at everyday low prices and enjoy same-day delivery in under an hour, on average.

Later this year, participating Save A Lot stores will also support SNAP/EBT payment capabilities on DoorDash for on-demand delivery of SNAP-eligible groceries.

Save A Lot has continued its mission of being a hometown grocer, offering quality and value to local communities. This partnership brings fresh produce, quality products, and fresh-cut meat to more shoppers.

It provides an affordable and convenient solution for customers with various circumstances, such as those with limited transportation options or individuals looking to save a trip to the store during a busy day.

As prices rise on groceries and household essentials, eligible consumers will have more choices later this year to leverage their SNAP/ EBT benefits when ordering online groceries

from participating Save A Lot stores.

Since launching support for SNAP/ EBT payments in 2023, over 1.5 million consumers have added their SNAP/EBT cards to DoorDash.

As consumers’ favourite local commerce platform, DoorDash has provided access to everything in their neighbourhoods, including groceries, retail, flowers, food, and more, from over 500,000 local

merchants on the DoorDash Marketplace.

To celebrate the new partnership, new Save A Lot consumers can enjoy 30 percent off eligible orders of $50 or more (up to $20) at all participating locations.

Participating Save A Lot stores are also available on DashPass with $0 delivery fees and reduced service fees from thousands of restaurants, grocery stores, and convenience stores. n

Shell Begins Production at Jerun

SapuraOMV Upstream Sdn Bhd, the operator of the Jerun field in Malaysia, has announced that the first gas has been produced.

The Jerun gas field was discovered in 2015 under the SK408 production-sharing contract.

On Shell’s Capital Market Day in 2023, it committed to delivering upstream and integrated gas projects coming on stream between 2023 and 2025, with a peak production of more than 500,000 barrels of

oil equivalent per day. Jerun is expected to contribute to this commitment.

Shell plc has a 30 percent equity stake in the field through its Malaysian subsidiary, Sarawak Shell Berhad, and made a final investment decision on the development in 2021.

The field is located around 160 kilometres (km) northwest of Bintulu in Sarawak and 190 km northwest of Miri, Sarawak, Malaysia.

Comprising an integrated central processing platform, Jerun will export gas through a new 80km pipeline into the E11RB production hub for onward delivery to Bintulu-based customers, including Malaysia LNG.

The Jerun platform has been designed to produce up to 550 million cubic feet of gas daily, with condensate production of 15,000 barrels during peak production.

“Jerun was a highly attractive investment for Shell, building on our interests in this important region off the coast of Sarawak, offshore Malaysia, where Shell operates the Timi platform and has the RosmariMarjoram project under construction,” said Zoë Yujnovich, Shell’s Integrated Gas and Upstream Director.

“Gas is an important fuel for Malaysia and the world, providing a secure form of energy for heating, cooling and power generation. We are delighted the venture has reached this milestone.”

Shell’s long and successful history in Malaysia has been under the stewardship of Malaysia Petroleum Management, PETRONAS. Shell remains committed to supporting the country’s economic progress and energy transition efforts with competitive and resilient investments.

Jerun is operated by SapuraOMV Upstream (40 percent) in partnership with Sarawak Shell Berhad (30 percent) and PETRONAS Carigali Sdn Bhd (30 percent). n

Smart Charge at Sainsbury's Nine Elms

Sainsbury’s has brought an exciting new service to its first location in Wandsworth – a brand-new ultrarapid Electric Vehicle (EV) charging hub at its Nine Elms Superstore.

MP for Vauxhall and Camberwell Green

Florence Eshalomi joined Sainsbury’s colleagues at the store to see the new Smart Charge Hub and celebrate its launch.

The arrival of the new Smart Charge hub, offering EV drivers speed, reliability, and competitive prices with rewards, has boosted public EV charging options in the area.

Whether EV users live locally or are driving past the store, which is conveniently located on Wandsworth Road, they can now take advantage of 8 new ultra-rapid 150kW Smart Charge bays at Sainsbury’s Nine Elms, collecting Nectar points while they charge.

The new Nine Elms hub brought the total number of Smart Charge locations across the UK to 54, all launched in less than a year.

‘Ultra-rapid’ is the fastest type of EV charging currently available on the market.

The new service will allow customers to charge EVs in as little as 30 minutes, providing enough power to travel up to 200 miles, rather than waiting longer with a slower alternative.

Thanks to the additional space provided around and between bays, the hub has been designed to be easily accessible for disabled customers and those with young children.

“It was brilliant to join the Sainsbury’s Smart Charge team to open their new Nine Elms site today and to speak to some of the fantastic colleagues in store,” said Florence Eshalomi, Labour MP for Vauxhall and Camberwell Green.

“More and more people are driving electric vehicles, and it is so important we have the right infrastructure in place to support this transition.”

Patrick Dunne, Sainsbury’s Director of Property, Procurement & EV Ventures, hoped EV drivers would enjoy the added convenience and choice the new service provides, giving them confidence that they

can top up or do a full charge at the first Wandsworth location.

“We know that demand for speedy, reliable and sustainable EV charging facilities in the UK continues to grow – that’s why Sainsbury’s is rolling out Smart Charge, our new best-in-class ultra-rapid charging service, at supermarkets up and down the country.”

Smart Charge is the first EV charging business wholly owned and managed endto-end by a UK supermarket. It is now available via 445 ultra-rapid charging bays at 54 Sainsbury’s locations, with a new charging hub regularly added to the Smart Charge network.

Smart Charge is also the first EV charging provider to offer customers loyalty benefits from a UK-leading loyalty programme, Nectar, allowing them to collect points to spend on their favourite brands.

The service is intended to help advance the uptake of electric vehicles in the UK, supporting the nation’s transition to a lowcarbon economy. n

Morrisons Expands Just Eat Partnership

Morrisons has expanded its partnership with Just Eat to include groceries from its supermarkets, deliveries from its cafés, and Morrisons Daily convenience stores.

The partnership was initially rolled out to Morrisons Cafés in 2022, followed by 60 Morrisons Daily convenience stores in December 2023, and today serves almost 700 Morrisons Dailys.

On-demand delivery from Just Eat will also be available from 380 Morrisons supermarkets across the UK.

“Building on our successful partnership with Just Eat, we are excited to introduce another fast and convenient option for our customers to deliver Morrisons groceries

straight to their door,” said Charlotte Exell, Morrisons Online Operations Director.

“We’re committed to offering our customers great value and high-quality products wherever they shop.”

Customers will have access to thousands of products, from everyday essentials and Market Street fresh favourites to lastminute dinners and must-have treats, all available for delivery via the Just Eat app and website.

As part of the extended partnership, Just Eat will also offer free delivery on all Morrisons grocery products until the end of the year to demonstrate its commitment to offering the best choice, convenience, and great value.

“We’re seeing a huge appetite for on-

demand grocery from consumers, with over a million customers having purchased groceries via Just Eat last year alone,” said Amy Heather, Director of Strategic Accounts at Just Eat UK.

“As our customers increasingly seek convenience, extending our partnership with Morrisons signals this significant growing demand and our commitment to providing choice and value to consumers so that they can get whatever they need, wherever and whenever they need it.”

The expanded partnership is part of Just Eat’s mission to be there for every customer moment. The on-demand delivery platform first launched its retail expansion in 2022, and its retail and grocery offering now covers over 78 percent of UK postcodes. n

Rise of Ghost-Charging

New research from Sainsbury’s Smart Charge has revealed that over half of electric vehicle drivers (51 percent) admitted to ‘ghost charging’.

Ghost-charging has been used to describe the growing trend of pretending to charge at an EV plug-in point to nab a parking space.

Seventy percent of electric vehicle owners agreed there was a lack of etiquette within the EV community, with nearly nine in ten drivers admitting to experiencing frustration at charging stations due to other drivers not following the rules.

When it comes to common bugbears amongst EV owners, plug hogging, long waiting time, poor parking skills, and cable spaghetti - drivers taking the 'wrong side' charging cable were rated as the top peeves.

To help combat these frustrations, the UK’s leading etiquette coach, William Hanson, has partnered with Sainsbury’s Smart Charge to co-create an EV Etiquette Guide. Including relatable anecdotes and advice, the guide will help settle driver disputes and encourage EV drivers to think twice about their charging station manners.

Sainsbury’s, which has over 400 ultrarapid Smart Charge bays in supermarket car parks across the country, has found that nearly two in five EV drivers don’t feel as confident charging their EV as filling a car with fuel at a petrol station. Fifteen percent admit that it feels like the “wild west” as they navigate the unknown protocols that should be followed in public.

“It’s been an absolute honour helping to educate the British public on appropriate social etiquette when navigating the EV world, as no one likes an awkward encounter or a charging hog,” said Hanson.

“By working with Sainsbury’s Smart Charge to create an EV Etiquette Guide, we’re hoping to reduce the frustrations the electric vehicle community feels so people can have a more enjoyable, stress-free experience.”

Littering (20 percent), not following instructions (22 percent), and engaging in small talk (18 percent) also topped EV drivers' pet peeve list.

When asked how they use their time while waiting for their EV to charge, nearly half admitted that they use this wait time as an opportunity to have some time for themselves

(47 percent), do their weekly supermarket shop (29 percent), have a break from their partner (13 percent) and children (12 percent) or even using it as an opportunity to catch up on work or emails (32 percent).

“We know that the rules around EV charging can be a minefield, but Smart Charge aims to make everyday life easier for drivers. We always listen to our customers and want to help solve common problems, creating a better experience for all,” said Trish Devlin, Customer Director at Sainsbury’s Smart Charge.”

“Smart Charge is designed to offer a unique and convenient service, providing wide and accessible parking bays, an easy-to-use contactless payment system and plenty of practicality for customers.”

Smart Charge is a UK supermarket's only wholly owned and end-to-end managed EV charging business. The service is customerfocused, helping to improve the charging experience for all. It is intended to help advance the uptake of electric vehicles in the country, making charging on the go more accessible and supporting the UK’s transition to a low-carbon economy. n

CONVENIENCE&oil

Enmarket Opens New Georgia Location

Enmarket, the Savannah, Georgiabased convenience retailer, opened its first location in Dublin, GA, last month.

The new store is conveniently located and is the second newly constructed store of 2024, bringing the total number of Enmarket convenience stores to 132.

“We’re incredibly proud to expand our presence and serve the residents and visitors of Dublin, GA,” said Enmarket President Matt Clements.

“With our exceptional food and beverage options, convenient outdoor seating, and best-in-class car wash, we’re excited to offer our customers a quality experience. As we celebrate our 60th year in convenience, we remain dedicated to enriching the lives of our customers and employees.”

Enmarket is a 5,178-square-foot modern convenience store featuring 16 fuel pumps, an in-bay car wash, and its proprietary food brand, The Eatery. In 2020, it was awarded the Convenience Foodservice Innovator to Watch award.

Its Southern-inspired menu expands to include fresh, healthy, and on-the-go quality offerings. This new location will also include a customer favourite, Mooz Frozen Yogurt.

The beverage bar offers fresh, high-quality Bean-2-Cup coffee, Sweet Tea, and dozens of fountain and frozen beverage options.

A new Marketwash, Enmarket’s in-

bay carwash brand, will offer customers multiple car wash package options. Using the Marketwash mobile app, customers can purchase single washes or participate in a monthly unlimited subscription service. While the store opened at the end of June, grand opening activities were planned for a later date. n

CITGO Boosts Loyalty Program

CITGO Petroleum Corporation has enhanced its Club CITGO Customer loyalty program with customer-facing enhancements and technology upgrades.

These CITGO enhancements are part of a pilot test launching in Q3 in Illinois, Indiana, New York, North Carolina, Wisconsin, and Virginia.

Leveraging the Club CITGO app, the primary purpose of the pilot is to test different types of rewards to serve customers better and understand which are most well-received.

Members who meet a minimum number of transactions and gallons purchased will earn Premier Status and more savings on future purchases, including double rewards for everyday savings.

Members who buy super premium fuel will receive bonus rewards on future purchases.

"After a successful launch of lifecycle marketing campaigns earlier this year, we are refining and optimising our innovative loyalty solution to empower customers further while supporting our locally-owned stations," said Joey Low, Manager of loyalty

and marketing programs.

"We want every trip to a CITGO station to be seamless, customised and rewarding. CITGO is focused on what our customers value most from their gas mobile app – discounts – while also providing a compelling user experience. Enhancing customer engagement and loyalty are our top priorities this year."

Existing facets of the program include Rollback Rewards, stacking rewards on Triple Tuesdays or Five cent Fridays, Welcome Reward offers and location-specific rewards on convenience store purchases.

The Club CITGO app features all these and more, including an easy way for customers to find the nearest participating Club CITGO location. n

Ontario's First Truck Charging Station

TravelCenters of America (TA), part of the bp portfolio, broke ground on one of the nation’s first publicly accessible mediumand heavy-duty (MHD) truck charging stations at its TA Ontario, California travel centre.

The charging station, a pilot project in collaboration with the California Energy Commission, supports the delivery of bp’s convenience and EV charging strategy.

It will have four 400kW chargers to go live in early 2025, with an additional one MW charger to go live in 2026 and will provide DC ultra-fast charging for up to five trucks simultaneously.

The location will also act as an innovation site, allowing bp to test and demonstrate the effectiveness of new technologies. These include deploying one of the first available megawatt

charger systems, an integrated microgrid generating reliable, renewable power from 250 kilowatts of canopy-mounted solar panels, and a battery energy storage system for up to one megawatt-hour of power.

“This truck charging station is strategically located at the intersection of two of the nation’s busiest highway interstates and is a prime location to serve early-adopter electric truck fleet operators,” said Debi Boffa, TA CEO.

“We proudly welcome this infrastructure to our fleet customers and other professional drivers.”

bp’s acquisition of TA in May 2023 was critical to its transition to an integrated energy company. TA’s strategically located highway site network complements bp’s predominantly off-highway convenience and mobility business.

“Charging for trucks and passenger cars

at TravelCenters of America locations is a key part of bp pulse’s strategy to bring ultra-fast EV charging to major metros and along key highway corridors across the US,” said Sujay Sharma, CEO of bp Pulse Americas.

“This project further demonstrates bp pulse and TA’s commitment to supporting fleet customers and is just the beginning of our endeavours in truck charging to build fast and reliable charging infrastructure to support our EV drivers.”

In 2021, TA, the California Energy Commission, and the Electric Power Research Institute started designing an electric truck charging station at TA Ontario. With bp pulse, TA has planned to develop projects at other Southern California locations while also looking at developing other corridors in the US to support demand for EV truck charging. n

CONVENIENCE&oil

Two Jobs At One Spot

On the Spot has always highlighted its range of grocery products and essentials in-store. The global COVID-19 pandemic was an excellent opportunity for On the Spot stores to highlight their range and ease of accessibility for a broader range of customers.

As customers become more time-poor, stocking a wide range of grocery essentials has become increasingly important. On-thespot sites attached to fuel have traditionally always stocked a core range of emergency grocery products for customers.

“This was used extensively throughout the pandemic as another way of helping

customers top up on the essentials. On the Spot, fuel sites are always competitively priced, and we’ve got the extra benefit of stocking New Zealand's most loved brand, Pams,” said Mike Arlidge, group manager of On the Spot.

“For example, you’re driving home from work and need to grab some milk, eggs and chopped tomatoes for dinner, or you’ve just realised there’s no bread left for school lunches tomorrow. You're low on petrol, so you decide to visit your local On the Spot; your shopping mission is much faster than if you were visiting a large format supermarket and filling up at the same time means you’re

ticking off two jobs with one stop.”

Being part of the Foodstuffs South Island family of brands has also given On the Spot the ability to tap into customer insights and access a range of critical products important to its customers.

Food to-go and meal solutions have been one of the most significant growth categories in On the Spot’s 74 stores. Customer needs have expanded quickly, and their expectations have increased exponentially over the years.

Arlidge said a simple pie would no longer be an acceptable food offering. With an increasing focus on healthier eating expectations, it has become essential for stores to cater to customers' different habits.

“Our stores like to offer a wide range of products to try and cater to all customers.

20 minutes with

It’s important that our stores offer vegan, vegetarian, and dairy-free options along with a wide range of other product lines. Offering innovative products and trying to keep up with trends is essential.”

He added that their vision was to become the number one choice for convenience as they have always looked to bring the stores to local communities to cater to their needs.

Local suppliers were also essential to the community, and they supported several community events and schools, with each owner-operator doing things their way.

“The biggest opportunity is delivering value during a tough trading time. With ever-increasing online customer demands and the growing use of AI to customise offers, we need to be nimble and willing to investigate and adopt new ways of doing things.”

On the Spot has been rolling out its new branding and has received encouraging customer feedback.

“As a group of 74 owner-operators spread across the South Island, we have had many highlights, from opening our three new stores in the last 12 months to rebranding our fuel site. For me, our great owneroperators continue to serve their local community with a smile through all the challenges thrown at them.”

Arlidge has worked in FMCG his whole career, and leading a team of six and providing support to these 74 owneroperators daily has been a key highlight.

“Since starting as group manager, I’ve worked hard to give the group greater direction and our customers a significantly improved offer.” n