SupermarketNews // April 2015

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April 2015 • Vol. 8 No. 4

ALISON BARRASS: “I’m not afraid to take risks or make decisions and I’ve been given opportunities because of this. ” (see page 8)

PRO-ACTIVE DECISIONS NEEDED TO CONTAIN CODE OF PRACTICE NEW Zealand’s grocery industry, at supply and retail level, needs to be seen to be jointly arriving at a basic and voluntary understanding on trade practices before a Code of Practice is legislated. There is little doubt that that the major upheavals in the Australian industry and last year’s kerfuffle over claimed Countdown activities will lead to a call for legislation similar to Australia being called for here. So we need to get in first and set discussions in motion with at the least, some simple levels of understanding.

Those should not be hard to iron out as already the industry has a substantial level of understanding on a variety of issues, but formalising it into a simple, less than onerous document, could ensure forward protection. The claimed 90 complaints

against Countdown last year in the Commerce Commission’s brief clearly means there are some industry issues and not all confined to Countdown.

The Australian Code that came into effect last month goes out of its way to prohibit specific types of unfair conduct by retailers and wholesalers in dealing with suppliers and provides a clear framework for handling such problems.

While in New Zealand there is no formal Code, there has been general agreement for minimum standards of behaviour, but times are getting tougher and there are currently no rules to stop that standard slipping. Foodstuffs would appear willing enough, from off the record conversations, to participate and as Countdown’s parent in Australia is

$218,000 FOR THE SPCA

COUNTDOWN’S Super Animals collectable sound card campaign has seen just over $218,000 donated to the SPCA to support animal welfare in New Zealand. The funds raised by the campaign, which ran from 31 January through to March 15 2015, are being used to implement Shelter Buddy, an urgently needed animal management system across the nationwide network of SPCA centres. Countdown’s General Manager Marketing, Bridget Lamont, says, “It’s been great to see so many customers getting involved with the campaign and supporting the SPCA. The funds will go a long way to helping them with the important work they do.” n

NEW FGC APPOINTMENT

THE New Zealand Food and Grocery Council has announced the appointment of Fonterra Brands New Zealand managing director Tim Deane to its Board. Deane was appointed managing director, Fonterra Brands New Zealand, last year and is responsible for Fonterra’s consumer business in New Zealand and the Pacific. n

already part of the deal, would probably also commit. And there could be no reason why the Food & Grocery Council whose members would be the major beneficiaries, not to come to the table.

The last thing the industry here needs is to have an unfavourable Code with unnecessary provisions foisted upon it and have a party such as the Commerce Commission be given powers to enforce issues that may be factual or fairytales.

As they say in the movies – first in best dressed. n Peter Mitchell

GOODMAN FIELDER CEO RESIGNS GOODMAN Fielder CEO, Chris Delaney, has resigned from the company following its $1.34 billion sale to Singapore agribusiness, Wilmar, and Hong Kong-based investment firm, First Pacific. The takeover was approved by Goodman Fielder’s shareholders last month, with more than 99 per cent of votes cast by its shareholders at a meeting in Sydney in favour of the transaction. n

LITTLE LOCAL EFFECT IN HEINZ-KRAFT DEAL WHILE Heinz has gobbled up the Kraft Foods Group with all its international connotations, there appears there will be little effect in the New Zealand market.

For Heinz, it is a historic transaction that unites two powerful businesses but the Kraft business in New Zealand through Mondelez is unaffected “While we are in the very early stages of this process, Heinz is committed to communicating with its partners over the coming months as information becomes available,” said Heinz-Wattie managing director Mike Pretty. “In the meantime, we don’t anticipate any changes to our organisation outside of the ordinary until this transaction is complete.”

The effect on Mondelez in New Zealand which owns and sells Kraft product in this market, remains unaffected. In fact, Mondelez rights on the trademarks are not impacted by the move. Kraft Foods Inc actually spun off its North American cheese and grocery business back in 2012 as Kraft Foods Group. Along with that spin-off, Kraft

Foods Inc then changed its name to Mondelez International and is totally independent of the company that Heinz is merging with.

There has been considerable MIKE PRETTY media confusion over which company is the subject of the merger. While Mondelez and its Kraft branded products are unaffected, for Heinz it is a historic transaction that unites two powerful businesses, is expected to deliver incredible shareholder value and provides a further platform for rapid growth both domestically in the US and internationally.

Speculation is now rife in the US that Mondelez, which spirited off with the vast majority of the former Kraft’s global brands, may be the next takeover target for the Brazilian private equity firm 3G and Warren Buffett’s Berkshire Hathaway. n

contents 04 Industry Leader Dies 11 Cheese Awards 16 StoreCheck 19 Baking & Baked Goods 26 Artisan

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editorialcomment Time to sort out ullage

The Code – Voluntary or compulsory?

WHILE the issue of ullage has been around for many years, the industry may be edging a little closer to some universal solution – and about time. The matter has predominantly involved Foodstuffs where the Wellington region has been operating an ullage system of a sort for a number of years but other areas have never agreed to it.

It really boils down to a clarification of what credits really are, what they are for and who is responsible. And in the opinion of many suppliers, there is a belief that they have been paying credits for costs that aren’t really there, or at least not their responsibility. Somewhere there is a sensible middle line that most companies could agree on especially where it involves product that is more liable to damage than other goods. The Food & Grocery Council’s committee on ullage continues to work with the retail groups with the prospect of a suitable outcome but no-one is holding their breath.

This is one area of daily trading that we should be able to resolve with a minimum of fuss through a minor off-invoice broad agreement where the responsibility is shared through various levels of product vulnerability. It certainly makes sense and we should be able to put issues like this behind us.

WHETHER it’s here or overseas, there always seems to be a company in the spotlight over workplace bullying or intimidation. Earlier this month, as the Aussies were introducing the voluntary Food and Grocery Code of Conduct for retailers, 30 staff picketed a New Zealand supermarket amidst such claims. Whispers among some say there is an epidemic of workplace bullying in this country, whether it be towards suppliers or general supermarket staff, it seems like something needs to be done.

It was only late last year that Progressive were cleared of such allegations and the question on many people’s lips is how long will it take for Kiwi’s to adopt the code our neighbours have put forward? And should it be voluntary or compulsory.

If you haven’t already, sign up to our weekly newsetter and keep up to date with the latest industry news - sent to your inbox every wednesday.

KRYSTAL SPICER, Editor

PETER MITCHELL, Publisher

NEW SPRITE CAMPAIGN

COCA-COLA New Zealand has announced the launch of its biggest marketing investment in 10 years, its new Cut Through with Sprite campaign, showing how the iconic refreshment of Sprite and Sprite Zero can help you “Cut Through the Heat” when you most need it. Cut Through with Sprite, Sprite’s first new communication since 2009, will feature TV, digital videos, beach sampling, out-of home media, with ongoing social activity running throughout the year.

The campaign coincides with reinvigorated packaging designs for Sprite and Sprite Zero, bringing a fresh, bold and simple new look that embodies

the ‘Cut Through Refreshment’ message.

People visiting Piha Beach experienced the first of the ‘Sprite Showers’ activations and Mount Maunganui saw the second come to life.

“We know that everyone finds themselves in a heated situation from time to time, whether it be uncomfortably awkward or uncomfortably hot, and identifying Sprite as the solution puts the brand in a place it hasn’t explored before, but naturally fits into,” says Jodie Timmins, Brand Manager, Sprite at Coca-Cola New Zealand. “We look forward to arming people with the refreshment they need to ‘Cut Through the Heat’ over the coming months.” n

CFO OF THE YEAR FOODSTUFFS North Island Limited chief financial officer, David Stewart was named CFO of the Year at the 2015 CFO Awards.

Stewart played a central role in a merger between Foodstuffs Auckland and Foodstuffs Wellington, resulting in substantial savings in overheads and a new organisation earning a total of $7 billion of income a year. Judge of the 2015 CFO Awards Chye Heng said Stewart established credibility and trust during the merger and acted transparently in the interests of both co-operatives, “displaying a wonderful blend of confidence, competence and humility”. The judges described Stewart as an astute CFO who thinks strategically and executes successfully. n

NEW BIG BEN FLAVOURS GEORGE Weston Foods has

launched two new pie flavours, Big Ben Butter Chicken XXL and Big Ben Lasagne XXL. The two new pies are expected to build on the success of Big Ben El Mexicano, launched last June, which now accounts for 24 percent of unit sales of Big Ben’s XXL™ brand.

Encouraged by the demand for new tastes, George Weston looked at other opportunities to innovate the category.

“Innovation is essential, even for a food category as traditional as pies,” says Mark Adam, New Zealand general manager of George Weston Foods.

The Big Ben Butter Chicken pie has an authentic mainstream flavour and, importantly for Kiwi consumers, a mild spice mix.

The choice of a second pie wasn’t so obvious. “We know that Kiwis look online for food ideas and we discovered that lasagne was the seventh most searched for recipe in

FONTERRA CEO JOINS RIVAL A KEY figure in Fonterra’s management team has resigned, returning to France to take a role with his former company Danone.

Pascal De Petrini’s resignation as managing director of the dairy co-operative’s Asia Pacific, Middle East and Africa (APMEA) business unit is effective immediately.

Fonterra said he had decided to accept an executive vice president role with Danone from mid-June this year. Danone, which owns infant formula business Nutricia, launched legal action against Fonterra after cancelling its supply contract with the dairy cooperative last year. The companies fell out over the 2013 botulism scare, which Danone says cost it €350m ($545m). n New Zealand,” said Adam. “We think Kiwis will really connect with this one: it’s made to a traditional Kiwi recipe, with real beef and lots of it. To meet expected demand George Weston Foods is investing over $5 million in new plant and equipment at its Wiri factory, the home of Big Ben pies. n

SupermarketNews is published under license. Please direct all enquiries and correspondences to SupermarketNews. The opinions and material published in this edition of SupermarketNews are not necessarily those of the publishers unless specifically stated. All material in this publication is copyright and may only be reproduced with the consent of the publisher. Copyright 2015 ISSN NO. 1173-3365

PUBLISHER Peter Mitchell, peter@reviewmags.com

MARKETING Tania Walters, tania@reviewmags.com

EDITOR Krystal Spicer, krystal@reviewmags.com

CIRCULATION & DISTRIBUTION Kieran Mitchell, kieran@reviewmags.com

ADVERTISING SALES Felicity-Anne Flack, felicity@reviewmags.com SENIOR DESIGNER Raymund Sarmiento, raymund@reviewmags.com

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SUPERMARKETNEWS SUPPORTS:

CASIO BACK IN POINT OF SALE MARKET THROUGH WEDDERBURN

ENZAFOODS NEW PACKAGING FRESHFIELDS FruitHitz is the true, 100% made in New Zealand Fruit puree snack, made from 100% New Zealand apples.

Enzafoods NZ Ltd, have been making FreshFields FruitHitz for over six years, and have now launched its bright new packaging graphics, clearly illustrating the country of origin as New Zealand, making the decision much easier for Kiwi consumers to Buy NZ Made.

“For years parents have been purchasing FruitHitz, the healthy fruit snacks for kids lunch boxes, when we asked our customers what

was the most important factor for them when purchasing food for their kids the resounding response was ‘Quality products, from trusted NZ companies’. FreshFields products ticked both boxes and we needed to scream this from the shelves better,” says Enzafoods sales manager Robin Percy.

The bright new packs further communicate the main benefits of FruitHitz to buyers, emphasising they are getting a quality product for their kids with the added security of being locally made in New Zealand. n

CHANGING THE FACE OF PACKAGING

THE Packaging Forum provides an organisation focused on working with the community to provide true product stewardship across all packaging materials and their associated needs. Operating two existing accredited and voluntary product stewardship schemes for Glass Packaging and Public Place Recycling, The Packaging Forum now provides a platform to add new material schemes and provide shared services for all members. The company’s mission is to deliver sustainable whole of life packaging

solutions for glass, paper, plastic, cans and other packaging materials through voluntary product stewardship. This creates opportunities to recycle and reduce litter through collaboration with stakeholders, utilising best practice and research, as well as investment in infrastructure and consumer awareness. n

KML APPOINTS NEW MANAGER RETAIL Management services provider KML has

appointed Steven Howley as its new national field sales manager. Howley will lead a 70 strong team in NZ’s FMCG market. “Steven joins us in our 20th nnniversary year with a proven track record in coaching, mentoring and developing field sales teams to be the best in industry.

“This in turn, ensures we continue to deliver outstanding performance to our retail partners and brand owners alike”, says managing director Andrew Clyne. n

THE long established Japanese electronic and technology company Casio is back in the point of sale business in New Zealand after joining up with local distributors Wedderburn.

The 58 year old Japanese company has built a huge reputation over the years for watches, music, calculators and point of sale but is now seriously targeting the mid-market front of STEWART GIBBS house business in New Zealand come in the Wedderburn see the target businesses near future. in all levels of grocery but believe the He said most interest will come from mid-size Wedderburn found through to convenience outlets. the Casio pos equipment was “We are offering a reliable off-thea solution that fitted with its current shelf product – an out of the box business where there was the facility solution for many smaller operators and to offer software individualised to backing it up with national distribution establishments where required. and country-wide technical support,” “We are currently training technicians said Wedderburn’s Christchurch regional around the country to support the manager Stewart Gibbs who is leading programme and the industry knows the Casio programme. that we have a great reputation already The product is well known for servicing other sectors inside the internationally but is making resurgence hospitality business,” said Gibbs. in this market where outlets can have “Of course we have been long a full facility that is exclusive to Casio established in New Zealand and have a for under $2000. Gibbs said Casio had range of equipment including weighing developed a number of new ideas in that matches up with the Casio this pos space with a number more to offering.” n

ONFIRE DESIGN TARGETS WORK IN GROCERY

SAM Allan and his team at Auckland’s Onfire Design have been doing a lot of work behind the scene in the grocery market, contracting to some of the bigger agency players, but he is changing and emerging his operation into a frontline design house. The company has won a fine reputation in some food areas, in homewares, fashion, packaging and even the marine market, but is now targeting the food and beverage industry as its next development.

The 10 strong design team led by Allan is now offering a one-stop shop that covers packaging, point of sale, in-store activation and a lot of digital work. Sam Allan spent earlier years with a UK design company whose clients he worked on included Aston Martin and then had considerable grocery industry experience with leading agency Coats Design in Auckland before branching out on his own about 10 years ago. Onfire Design can be contacted on Auckland (09) 480 2036 or Sam@weareonfire.co.nz n

FreshFields NZ have repackaged the kids fruit snack product FruitHitz.

Leaving consumers in no doubt they are 100% Made in New Zealand!

• FruitHitz new packaging now focuses your clients attention on quality products, Made In New Zealand.

Providing fresher ingredients from local fruit.

• FruitHitz ticking all the boxes.

4 Gluten Free 4 No Preservatives 4 100% Made in NZ from NZ Apples.

For product enquiries: sales@enzafoods.co.nz April 2015

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INTER-FRIDGE LTD

DUE to increased activity in the supermarket sector, one of New Zealand’s leading commercial refrigeration companies, Cowley Services, has recently sold its food service and convenience store cabinet supply division to focus resources on its busy contracting division and expanding nationwide service commitments.

James Holdich, Cowley Services national cabinet supply manager has acquired this Cowley division which will trade as Inter-fridge Limited commencing April 20.

The new company will take over the existing Cowley Services agency lines, which include; Tefcold ex Denmark,Staycold ex South Africa, Kinco ex Taiwan, De-Rigo & Coolhead ex Italy.

Inter-fridge Limited will operate from Cowley Services current Auckland premises in Mt Wellington, before relocating later in the year.

The new company’s sales and marketing strategy will aim at targeting major end-user groups and partner regional dealers and resellers to provide coverage throughout New Zealand. Owner operator James Holdich has been in the refrigeration equipment business since first joining Cowley Services in October 1988. n

MOVIE MAN’S ORGANIC SHOP FAMOUS Hollywood director James Cameron, is now selling fresh produce from his Wairarapa farm in his new organic food store, Food Forest Organics. The store opened recently in Greytown under general manager and chef David Futter who has owned restaurants in Australia.

Cameron’s family farm at Featherston supplies fresh produce as well as walnut oil, hemp seed oil and honey. He is best known for directing Avatar and Titanic. n

FRANKLIN FOODS COMPLETE NEW PACKAGING PROJECT FRANKLIN Foods, the 30 year old Pukekohe processor of chilled and frozen lines, has gone through a regeneration process and redesigned its entire packaging. The company has often slipped under the radar with around half of its production going for export – its latest success has been the introduction of its gluten-free lamb and angus beef meatball lines into 900 Woolworths stores in Australia.

Its popular branded lines here and in the export market are under the flagship Andrew Corbett label beef and chicken patties supported by a wide range of Cattle Country meatballs and burger patties. And the company’s recently added chicken burger patties have proved an outstanding success.

Add to that, Franklin Foods is also producing a limited range of mainly crumbed lines under the Top Notch branding and the fresh offerings are taking the company to new sales levels. “The new packaging has lifted the consumer appeal and with the relabeling, we have added meal suggestions to a number of the product packs.It’s an exciting time for our company that is showing real growth and getting strong retail support,” said sales director Andrew van der Werff. n

Pictured with some of the new Franklin Foods packaging are sales director Andrew van der Werff (left) and managing director Paul Brown.

INDUSTRY LEADER HAWTHORNE DIES FOLLOWING a grocery industry career that spanned Countdown, SuperValue and Fresh Choice over four decades, former industry leader Fred Hawthorne passed away late last month. Fred was born in Northern Ireland in 1951 and finally retired from Progressive in late 2009. His career in grocery started in Christchurch in 1966 as a 15 year-old when his mother gave him the choice of grocery or the Post Office. He worked at Four Square, Haywrights and then Self Help before becoming the youngest supermarket manager in the SuperValue Group at just 19.

In the mid 1970’s, Fred managed the Foodland supermarket in Kaiapoi which changed to a Super Keystore and then became an early Countdown Foodmarket following the Rattrays takeover. In 1990, Fred took the challenge of opening a new Countdown in Christchurch’s

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South City before being promoted to National Operations Manager of Progressive and leading the Countdown beachhead into the North Island. In all, Fred was responsible for opening 33 Countdown stores.

He continued to manage the Countdown stores through the industry’s great changes including the Woolworths takeover and in 2004 he took up the new challenge to lead the SuperValue and Fresh Choice group – a role he relished as he expanded store numbers into the North Island.

Fred will be remembered by many as an icon of the local grocery industry, a fine man who was an inspiration to many and a person at the forefront of driving industry innovation.

(SupermarketNews appreciates the help of Progressive’s Mark Brosnan in providing much of this information).

PACKAGING COUNCIL NZ AT AUSPACK

I am writing this article from AUSPACK – the Packaging and Processing Trade show which is celebrating its 30th year.

IT is the first time that the Packaging Council of New Zealand has exhibited at AUSPACK and reflects the commitment of the Packaging Council to provide a more visible presence within the wider industry and to seek opportunities to add value for our members.

From Daleks to robotic kangaroos, machines that can make boxes, pouches, pack, wrap, stretch, lift, roll, the automation here is positively mesmerising!

But captivating as the machines are, what has really excited and energised me are the conversations about what’s new in the industry, what the big industry issues are, what the issues are facing fellow exhibitors, the opportunity to meet and greet members old and new and renewing relationships with industry partners.

One of the first questions I am asked by people stopping at the stand is “so what exactly does the Packaging Council do?” It’s a fair question and one I am always happy to answer because as I articulate the features and benefits of Packaging Council membership I get an immediate sense of whether these are relevant and topical in the context of the person’s individual business and the wider packaging industry – or not. This is a particularly important sense check if the question is being asked by an existing member!

The greatest challenge for any membership association is ensuring that it remains relevant.

AUSPACK has served to remind

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and reinforce that relevance takes many forms and that relevance today does not guarantee relevance tomorrow.

As a membership association we must always be on the lookout for ways to improve how we engage with our members, how we improve the quality and range of our services and most importantly, ensure that membership always represents good value for money.

There is simply is no substitute for understanding the opportunities in these areas than through face-to-face conversations with members old and new, industry peers and complementary industry organisations particularly when all of these people and organisations are at the same place at the same time.

Quoting a motto from my Yorkshire heritage: “Fortune favours the brave”. So in the days following AUSPACK I will be following up on leads, continuing discussions with aligned industry associations and generally investigating new opportunities for the Packaging Council to deliver an association which is highly connected and in tune with the members wants and needs for their business and their employees today and tomorrow. n Sharon Humphreys Executive Director, Packaging Council of New Zealand

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UNITED FRESH TAKES THE LEAD IN FOOD SAFETY AND TRACEABILITY FOR over two decades United Fresh has worked on behalf of the New Zealand produce industry on Food Safety, Traceability and Industry Standards.

To further strengthen this framework and safeguard food safety, we recently established the Food Safety and Traceability Committee.

United Fresh Executive Member, Dr Hans Maurer, has been appointed chairman of the committee.

Also appointed to the committee are Mathew Dolan from Horticulture New Zealand, Stephen Twinn from Snap Fresh Foods and Anne-Marie Arts from The AgriChain Centre, who was also confirmed in her role as United Fresh Food Safety representative. More members will be appointed to the committee in the coming weeks.

The role of the committee is to represent the interests of United Fresh members and New Zealand’s panproduce industry. It will also work to ensure commercially practical solutions are developed as industry, researchers and government agencies focus on developing responses to any food safety risks.

United Fresh members come from across the entire fresh produce value chain and include Horticulture New Zealand, retailers Foodstuffs and Countdown, wholesalers Turners & Growers, MG Marketing, Freshmax, Fresh Direct, New Zealand Kiwifruit Growers Incorporated, Pipfruit New Zealand and a number of Horticulture New Zealand product groups. Service providers such as CHEP New Zealand and GS1 New Zealand are also members.

The United Fresh Executive Committee endorsed the following

David Smith United Fresh www.unitedfresh.co.nz

recommendations contained in a position paper prepared by Dr Hans Maurer, Mathew Dolan and Anne-Marie Arts; • United Fresh and Horticulture New Zealand work together towards achieving a positive and progressive Food Safety culture in the fresh produce value chain.

• GS1 GTIN,GLN & Databar Standards are endorsed for the local market.

• The Produce Industry Food Safety & Traceability Framework is adopted as a starting point for 2015 and referred to the United Fresh Food Safety committee for further work and implementation.

• The NZ GAP committee is asked to develop the NZ GAP programme into a Foresight based “NZ GAP Plus” device, covering on- and appropriate off-farm processes, including Food Safety & Traceability, suitable for United Fresh endorsement within the Food Safety & Traceability Framework.

• The Food Safety Committee engages with MPI and other relevant agencies on behalf of the produce industry on all food safety and traceability related matters.

For a copy of the Food Safety and Traceability position paper, go to the United Fresh website: http://www. unitedfresh.co.nz/services/food-safety n

WAIHEKE STORE CONFIRMED

COUNTDOWN has confirmed that it will be bringing a new supermarket to Waiheke Island next year, replacing the current store on Ostend Road. Countdown’s General Manager for Property, Adrian Walker, says the company is very pleased to finally confirm that work will be starting on its Belgium Street site this month, with the new store expected to open in the first quarter of 2016. “This is significant news for our Waiheke customers.

It’s no secret that we’ve been looking to bring a more modern supermarket offer to the community for many years, so we’re very excited to now be able to confirm we’ll be starting work in just a few weeks. “We’ve been very open about the challenges we’ve had that are unique to large construction on the Island – the size and nature of our site, the store features required, and the cost to bring over materials and labour support from Auckland.

“We needed to find a solution that

would stack up both for what the growing community needs and also financially for us to make this investment. We know this has been highly anticipated by the community so we appreciate their patience while we have been working solidly on this in the background,” says Adrian. The store has been carefully designed to fit in with the island environment and will be Countdown’s most sustainable supermarket, operating at almost full self-sufficiency. Rainwater will be utilised through a collection on the roof and the store will also recycle grey water through an onsite waste water treatment system, which will be redistributed in a native wetland at the back of the site. The new store is also expected to create 60 jobs, adding to the 73 team at the current store, it will also be 150% larger than the current store at 3490m2, and will include 5-6 specialty retail shops along the roadside, and a partially underground car park with 179 car parks. n

BROWNS BAY NEW WORLD OPENS BROWNS BAY New World was officially opened by MP for East Coast Bays the Hon. Murray McCully, last month.

Having been a part of the Browns Bay community for the past 43 years, the new site New World will allow its customers to do all their fresh food and grocery shopping in a 2,610sqm modern and convenient environment.

“We are thrilled to bring a brand new New World offering to Browns Bay,” says Angela Bull, Foodstuffs North Island General Manager, Property Development. “We have had incredible support and interest right from when our plans to build a replacement store were first announced. With 81 car parks, and access from both Anzac and Inverness Roads, the supermarket will allow our customers to do all their fresh

food and grocery shopping in a modern and convenient environment.”

Garry Christini, owner-operator of New World Browns Bay says he has been on an exciting journey and is very proud of his staff and the new store.

“I’ve loved getting to know the Browns Bay community through the Bute Road store and this is a great investment in the community. The store looks fantastic, with plenty of car parking and easy access. We’ll have plenty of natural light, with wide aisles, a greater range of fresh food and grocery products, and all the great prices and personal service our customers enjoy while shopping at New World,” says Christini.

The new supermarket will employ 130 staff, creating 70 new jobs in the community. n

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Now available in New World & Pak n Save April 2015

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20 MINUTES WITH Griffins’ Alison Barrass FROM London to the foothills of the Urewera’s, Griffins CEO Alison Barrass was just 17 when she left the UK on her OE and travelled to New Zealand where she fell in love with the country. Alison worked on a dairy farm - milking cows, hunting and hiking.

When she did return to London she completed a degree in Political Science at Southampton University. “I love hiking and being outdoors, I think that’s what pulled me in, the great contrast between the UK and New Zealand.”

Returning to New Zealand, Alison landed her first ‘real’ job, as a Pepsi merchandiser, filling shelves in the Pak’nSave Rotorua store. This was to be her first taste of the fmcg industry and things to come.

Having made the decision at an early age to focus on her career, Alison has steadily climbed the management ladder, with roles at Goodman Fielder, Pepsi and Kimberly Clark. “I love the dynamic fast pace of the industry and I’m passionate about food, it’s a staple in people’s lives,” she says.

After making the move to Auckland, Alison re-visited tertiary education and completed a Post Graduate Diploma in Marketing at the University of Auckland. “I felt like marketing was the strategic hub of a business and I knew it was a great way for me to grow within the industry.”

She has been with Griffin’s for the

last six years (her favourite biscuit – hokey pokey Squiggles) and recently took on her new role as CEO last November, shortly after the company was bought by an overseas investor.

“I’ve always worked hard and wanted to be good at what I do,” she says. “I’m not afraid to take risks or make decisions and I’ve been given opportunities because of this. I have taken them to help me broaden my skill set and my career and made a conscious decision to spend the first twenty years of my working life, focusing on my career.”

Alison now has two children and understands the choices a working mother has to make, “I never accepted the glass ceiling theory, but now as a mother myself, I can understand how career choices can be much tougher on a woman.”

When the CEO hat comes off, Alison balances time with her family, friends and her love of the outdoors, hiking and photography. Alison’s husband Craig is also originally from the UK, but thanks to Skype, Alison says she remains closely connected to their family overseas.

The family try to travel yearly, Alison having caught the travel bug from the age of eight, when she moved with her family to Tokyo, Japan. This year is no exception, come September, Alison and three girlfriends will embark on a journey to Spain to

Bell Tea and Coffee believe New Zealand now has an opportunity to support a competitor into the pallet rental market. Loscam have the product and systems to do this.

Tulagi Misikini, Distribution Manager

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complete the last leg of Camino de Santiago, which will span over five days and cover 155kms.

“I try to walk four mornings a week with a 10km walk over the weekend; I’ll have to ramp this up in the lead up to Spain.” Alison says she loves the mental freedom of hiking, the simplicity of it all while being surrounded by nature. She is currently completing a series of great hiking tracks around the country and says her favourite, to date, is Queenstown’s Routeburn track.

With a career that now spans thirty years, Alison says the worst

thing a business can do is to stand still. She says there are big plans for Griffin’s in the upcoming years and is excited to be to be part of the future developments.

“I like to think that I am an approachable leader, I always try to be ahead and lead the way, but I also like my staff to challenge my decisions because that’s how we grow as a company.

“I haven’t always made the right decisions, but I like to think that if I hadn’t made them at the time, I wouldn’t be where I am today.” n - Krystal Spicer

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April 2015

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MINIMAL IMPACT FROM LIKELY HOAX WHEN threats, in whatever form, are made against a nation, it can be a measure of that nation as to how efficiently it comes together to plot a defence. The 100th anniversary of the Gallipoli landings this year reminds us that New Zealanders have always been able to quickly put aside any differences, be they domestic or international, to deal with a common foe.

So it was with the anonymous threats to contaminate our food supply. Though grocery suppliers and retailers hardly have big differences, they are on opposite sides of what most of the time are very robust negotiations. To that extent they often approach matters from quite different angles. But when the two letters were received at Federated Farmers and Fonterra last November, and the Ministry for Primary Industries gathered together the companies and the supermarkets to plot a response, it was only ever going to be with one thing in mind – the safety of the public. That’s the mantra of food manufacturers and importers, and it’s the same for the supermarkets.

Thankfully, at the time of writing, this despicable threat had not had any effect on New Zealand domestic consumers, and internationally it was looking likely that, apart from some product being held on wharves overseas while clearance certificates were issued, the effect on

export markets would be minimal. This limiting of the damage was due to the hard work put in by the ministry, the Police, the industry, and the supermarkets in those early days to plan the response, to conduct some 45,000 product tests before going public, and to review and tighten security.

The tests, every one of them negative, and the planning were the main reasons the public was able to conclude the situation was well in hand and they could continue to buy with confidence.

The supermarkets’ role was vital, because that’s where shoppers first see the product. They don’t see the other links in the supply chain from the farm, just the product on the shelves. On the day the threat was made public, the main retailers moved swiftly, issuing guidance to shoppers about detecting product tampering and announcing immediate additional security.

Foodstuffs added CCTV monitoring of shelves, signage advising of the threat, and an ‘Infant Formula Milk Monitor’ at the shelves to monitor the product and hand it and MPI pamphlets to shoppers.

In smaller New Worlds and Four Square stores where full CCTV coverage was not possible, infant formula was moved to in front of checkouts where it could be monitored.

Countdown introduced extra checks

and monitoring in distribution centres, including CCTV and other security during transit, extra checks in-store before the product was put on shelves, moved formula from the main shelf to behind service counters or Lotto desks where it was monitored (either in person or by CCTV), put cameras on the product in storage and behind the counter, and introduced random sampling.

So where to now? With the Government, industry, and supermarkets having done all they can to minimise the risk, and the Police continuing to work to catch the coward behind the threat, it’s time to assess next moves. I suspect that some of the security enhancements concerning the monitoring of infant

Katherine Rich CEO, New Zealand Food & Grocery Council

formula during manufacture and transport will become the norm from here on in. Given that this product is so sensitive, this makes sense. But it’s in the area of the law where I believe we must now look. After FGC was notified of the threat, I commissioned Simpson Grierson to see if our laws around malicious product tampering were adequate.

What they found was that though there are provisions in Terrorism Suppression Act, the Crimes Act 1961, and the Food Act 2014 that deal with aspects of product tampering or threats of

it, “our current legislation is not adequate to sufficiently protect New Zealand businesses or the general public.”

They say the Terrorism Suppression Act would apply only if the tampering was considered a “terrorist act”, while the Crimes Act provides protections in relation only to threats (blackmail). The Food Act, while making it an offence to alter or tamper with food in certain situations (eg, so it doesn’t conform to its label), doesn’t cover tampering with the intent of causing injury to a person or causing economic harm.

There are no specific offences in relation to tampering with or tainting all consumer products, maliciously spreading false information that products are tainted and that these goods could result in health and safety issues, or colluding to tamper with products.

Simpson Grierson told FGC: “There is no doubt that tampering of consumer products is a foreseeable possibility in New Zealand, especially in the current political [terrorist] climate. It is also clear … that our law is not adequate to deal with the range of issues that consumer product manufacturers, importers and suppliers may face.”

Bearing in mind that what has occurred is most likely a hoax, it’s clear to me that the time has come to accept that we cannot tolerate groups using or holding brands, and the grocery sector more generally, to ransom. If we are to protect against such eco-terrorism and protect consumers from a safety perspective, I believe we must now look to see how the law can be strengthened. n

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April 2015

I 11

SIAL CHINA MAY 2015

The Intelligent Purchasing Season to Start with Firecrackers from time to time flash and boom February’s nights, delivering its preamble to the forthcoming Spring Festival. As the most important holiday for Chinese people, Spring Festival marks the beginning of a New Chinese Year and also a must-not-miss opportunity for family reunion, which are all involved into the dinner on New Year’s Eve. However, the preparation for the food starts much earlier. Taken the traditional Shanghai cuisine soup “Yan Du Xian” as an example, its major ingredients - bamboo shoots are only available in spring and the preserved

pork is usually marinated before winter.

Spring therefore becomes the golden season to purchase food for the second half of the year. SIAL CHINA in May provides such an intelligent opportunity, not only to the Chinese people but also the Asian buyers. The show will take place from 6th - 8th May, 2015 in Shanghai New International Expo Centre, hall W1 - W5, and E1 - E5.

Inside the Chinese food & beverage market SIAL CHINA also provides visitors an engaging scenario to take a closer look at the ever-changing Chinese food market. Provincial pavilions will

send their delegations to showcase the food and beverage trends inside China. Heilongjiang confirms as the Guest Province of Honor. There will be Shandong, Hongkong SAR, Zhejiang, Shanghai, Ningbo Tax free Zone Pavilion, Gansu, and Agriculture Pavilion. In addition, as China is now the largest aquatic import source, China Aquatic CONTACT MEDIA: Ms. Mia WANG Marketing Director, Comexposium Shanghai mia. wang@comexposium¬sh.com Products Processing and Marketing Association, Department of Ocean and Fisheries of Hainan Province, Oceanic and Fishery Department of Weihai City and so forth

CHINA – OPPORTUNITIES AND CHALLENGES FOR NEW ZEALAND FOOD & BEVERAGE SUPPLIERS. THE ongoing rise of China and the growing importance of China to New Zealand’s economy has recently become well publicised. In a very short space of time China has grown to become New Zealand’s largest trading partner, our second largest source of tourists, and our largest source of international students.

In 1993 New Zealand’s exports to China were only NZ$500 Million. By 2003 exports had grown to NZ$1.5 Billion, and by 2013 exports were NZ$9.5 Billion. Up until 2008 when the Free Trade Agreement (FTA) was signed between New Zealand and China the CAGR (compound annual growth rate) of export sales to China was 3.8% and after 2008 the CAGR was 28%.

Export sales to the “Greater China Region” (Mainland China, Hong Kong, Taiwan, & Macau) now represent 25% of the total New Zealand exports and we have arguably an enviable position in our relationship with China where recently President Xi said that New Zealand “…stands at the forefront of China’s relations with developed countries and sets a good example for interaction between countries of

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different political systems, history, culture and stages of development.”

China’s growth now and going forward is coming more and more on the back of the growing domestic economy as opposed to the previous growth which was much more on the back of an export-led economy and this is leading to more and more opportunities as more and more families come into the middle class greatly increasing demand for high quality safe foods and beverages.

Another change is that much of the new employment growth is increasingly driven by the tertiary sector with services a larger piece of the employment picture and the private sector now becoming the key driver of job creation in China with an increase of more than 50 percent over the past five years according to Gordon Orr of McKinsey. Another factor affecting food purchasing behaviour in China is ongoing urbanisation where China has moved from around 18.5% of Chinese living in urban areas when China opened up in 1979 to the current level of 54%.

To put that in perspective for New Zealanders, the size of the monthly shift from rural to urban is equivalent to a OWNED

population the size of New Zealand’s largest city, Auckland, and the wages in urban areas are considerably higher with the urban dwellers earning on average three and a half times more than the average rural wage.

All of these shifts in the China economy are leading to increased opportunities for New Zealand suppliers as demand for higher value goods increases, leading to increased opportunities for those involved in food production and processing as the Government and businesses in China seek to improve efficiency, productivity, and safety of the domestic food production and supply chain. Those opportunities are highlighted as the safety factor is brought into the food & beverage discussion. It is clear that after many major food scandals in China consumers are increasingly demanding change with the number one concern of many families now the ability to purchase safe food. This is leading to increased pressure from the wider public to modernise the domestic agricultural supply chain. New Zealand appears to have a high recognition as a producer of

will also join as association pavilions with their seafood and fishery products.

The rapid growth of Meat sector in SIAL CHINA - 2 dedicated halls, 25,000 sqm (E3 & E4 Hall) Ever since SIAL sets its footprint in China, meat has been the major driver of the show. Following the sensational meat area last year, SIAL CHINA this year will once again break the record in terms of meat products and exhibitors.

Wagyu beef, American beef, Australian mutton, Chinese poultry and pork, along with other meat from all over the world will all converge at the two dedicated halls, 25,000 sqm. Sizzling meat grilled on site and juicy taste on palate will intertwine and become the amazing wonder of SIAL CHINA. The greater Dairy demands for China It is estimated that China in 2014 imported 50.7% more dairy products than last year whereas China’s per capita consumption is only 1/4 of the world average. In pursuit of the nutritious, safe and organic dairy products, Chinese and Asian professional buyers come to SIAL CHINA, where New Zealand, US, European Union and other emerging import sources will all showcase their products.

Registration system is open; join SIAL CHINA for the FREE admission now!

In co-location with SIAL WINE WORLD China’s premium & qualified wine platform, SIAL CHINA and SIAL WINE WOLRD together in May is the best time to purchase. It makes SIAL CHINA truly Asia’s largest food & beverage exhibition. Free visitor preregistration system is now online www. sialchina.com.

Join SIAL CHINA to enjoy the festival season now! n

safe food produced in a clean and toxinfree environment and this gives New Zealand companies an edge which can be exploited to open doors in China. There are also likely to be opportunities for selling systems, equipment, and methods in the food quality or assurance space.

China, like many other markets, offers opportunity but is not without its challenges for New Zealand companies.

The sheer size of the market mean both the opportunities and challenges are perhaps amplified when comparing China against other markets. By being prepared, ready to persevere, choosing carefully and working well with partners, investing resources in and for the market, and having a passion for building mutually beneficial relationships, the opportunities can be maximised and the challenges minimised. n

MIKE ARAND, China Business Development Adviser, NZ Trade & Enterprise

April 2015

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COLLABORATION IN CHINESE MARKET

Quicker and easier entry to the complex mainland China market has been assisted by a collaboration of New Zealand primary industry businesses which launched last year.

NEWLY formed Primary Collaboration New Zealand Limited has established a China services company (ServeCo) as a wholly foreign owned enterprise (WFOE) in Shanghai to provide ‘in-market’ services in the People’s Republic of China.

The collaboration stems from the inaugural New Zealand Primary Sector Bootcamp movement held by industry CEOs and government agency leaders at Stanford University in 2012. Member companies initially included Sealord, Silver Fern Farms, Synlait Milk, Villa Maria Estate, Kono and Pacific Pace. Pacific Pace is itself a collaboration between Hawke’s Bay horticulture businesses Mr Apple, Crasborn Group and J M Bostock Group.

ServeCo provides services such as central Shanghai office facilities, administration and support staff and food preparation for members’ in-market representatives.

The concept enables members to provide a higher level of contact and locally- based liaison with their respective importers, wholesalers and customers. Further, ServeCo will grow relationships with Chinese authorities and New Zealand government agencies in China. Primary Collaboration NZ Chairman Andy Borland is Managing Director of Christchurch-based Scales Corporation which owns Mr Apple. He says ServeCo provides tangible benefits for members.

“China is probably New Zealand’s most important market now and in the future. However, many primary sector exporters have limited insight into the market beyond the point of sale which is often their China-based importer or distributor.

“We discussed this at length at the Primary Sector Bootcamp - how we could improve our understanding of the vast Chinese market. Creating an in-market presence to improve and facilitate our respective business interests there seemed like a no-brainer,” Mr Borland says. “Market knowledge is a valuable commodity and ServeCo has been set up to improve in this area, and understand how it relates to the value chain and customers. We also want to lower the cost and risk of entry to China. It is the members who decide what services best suit their needs.”

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New Zealand Trade and Enterprise (NZTE) has supported the venture by providing resources and co-investment. In effect matching costs associated with the members’ formation funding. CEO Peter Chrisp says that NZTE is looking for opportunities to build coalitions of companies to go-to-market together. “In a small country like NZ it makes sense to “collaborate to compete”. Borland says NZTE has been very supportive. “They are buoyed by the fact leading New Zealand primary sector exporters are willing to collaborate to grow exports into the vast and growing market that China represents.

“As members and strategies evolve over time, so will the services. However, the key focus as market knowledge grows will be identifying where all members can profitably grow their business in China,” he says.

WHY CHINA?

China is New Zealand’s 3rd largest trading partner.

The China/New Zealand relationship is characterised by regular high-level contacts, an expanding range of official dialogues - both formal and informal, healthy and diversifying trade and economic flows in both directions, and strengthening people to people contacts.

New Zealand contact with China started very early in our history, with trade, missionary, immigration and other links in China’s Republican era (1912-1949). The establishment of the People’s Republic and the Korean War brought these links to a halt. New Zealand recognised the People’s Republic of China in 1972.

The relationship has expanded considerably since the mid-1990s with a number of high level visits, and foreign policy and economic and trade talks taking place. A Trade and Economic Framework (TECF) signed in 2004 provided a mechanism for increased co-operation in areas of mutual interest. The TECF led the way for the beginnings of the free trade agreement between China and New Zealand. n

liquor ANOTHER LOSS FOR MOA CIDER POPULAR WITH KIWIS

DB BREWERIES chief executive Andy Routley is forecasting cider sales in New Zealand to double in the next five years to about 12 percent the size of the beer market. Auckland-based DB is the market leader in the category with a 46 percent share locally and burgeoning exports, and Routley says cider was one of New Zealand’s fastest growing categories with a 25 percent compound annual growth rate.

The overall beer market continues to decline with Statistics New Zealand figures showing the total volume of beer available for consumption falling 2.3 percent in 2014 to 282 million litres.

Cider has been around for centuries but started booming in the UK in 2008 alongside the popularity of craft beer and has been growing in New Zealand since. In the UK, cider now accounts for about 20 percent of the beer market, Routley says, so there was room to grow the category in New Zealand, potentially doubling in the next four to five years.

Lion is a little more downbeat on growth projections for cider, saying the market will continue to grow, but not as fast as it has been. Lion, the country’s number one beer retailer, won’t reveal its market share for cider for commercial reasons but did say it was around 3 to 4 percent of its total beer volume and similar to that of rivals Independent Liquor and Treasury Wine Estates.

The leading cider brand in New Zealand is DB’s Rekorderlig which it

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makes under licence to Aslo in Sweden.

Rekorderlig’s flavour range tends to be sweeter than some on the market. DB gained Rekorderlig when it bought a majority shareholding in Nelson cider and fruit wine maker Redwood Cellars in 2009. They set up the joint venture, Redwood Cider Company, incorporating their brands, Old Mout and Monteith’s and launched the new brand Orchard Thieves late last year.

Lion also has a range of brands including Isaac’s, Speight’s, Kirin, Sun Dog, Brambles, and recently launched a new range of Mac’s ciders with more sophisticated flavours – chilli and lime, and blood orange and cardamom. n

MOA Group, the boutique beer maker, says its full-year loss will be in line with 2014’s loss of $5.8 million, with its strategy to cut costs and fatten margins likely to start delivering benefits in 2016.

The Auckland-based company has overhauled its strategy since joining the NZX, outsourcing production of much of its beer to McCashin’s Brewery in Nelson, leaving it to make higher-margin specialty brews at its Blenheim site. It is now focussed on growth in Australia, where its beers are sold through the Dan Murphy’s and BWS liquor chains, and New Zealand.

In the US, China, Singapore and Brazil it

has switched to a lower-growth model where the importer incurs in-market costs. Moa has been trialling new, lowercost packaging in open, six-pack baskets and went into full production this month, which it said would “help drive further margin improvement” in the coming financial year. It has also moved its premium reserve range to 500ml bottles from 335ml bottles, in keeping with the trend among craft brewers, and dumped the use of champagne corks in favour of crown seals. Its gross margin jumped to 19.7 percent in the first half from 13.6 percent a year earlier. n

BLURRED LINES

Where is the line with refusing to serve alcohol to a pregnant woman and would the same scenario play out in the retail environment?

LAST month there was a brief furore over a waitress who refused to serve a glass of wine to a pregnant woman. The bar later retracted the tough stance and apologised for refusing service.

It raises an interesting issue which seems to genuinely divide people – on one hand people believe the woman should be responsible for her own decisions (presumably so long as they are fully informed).On the other hand, you can understand the waitress not wanting to be complicit in the woman’s decision to potentially put the health of her unborn child at risk and/or the bar saying ‘do what you like in your own home but in our bar you play by our rules’.

Whilst medical opinions vary in terms of whether there is a safe amount of alcohol to drink whilst pregnant, the alcohol industry and the Government is united in believing that the best message is that those who are pregnant should avoid alcohol. The stakes are high so why run the risk?

As some commenter’s pointed out though – drinking alcohol whilst pregnant isn’t the only risk. Listeria from cold meats and cheeses are another key risk to pregnant women (and their unborn child). Would the waitress have declined to sell her a ham sandwich or cheese platter? My wife is currently five months pregnant with our second child.

Interestingly she will have the odd sip of beer or wine but there is no way she would go near cold meat or a salad unless she has prepared and washed it herself.

Contrast that to my friend Todd’s wife (who is French) – there was no way she was ever going to part ways with cheese and cured meats, pregnant or otherwise.

I’d be equally as concerned for the health

of the waitress as that of the unborn child if she got between a French woman and cheese!

Given we are having this discussion within the column inches of Supermarket News, imagine if the same scenario unfolded in a supermarket. Unlikely you say? Not so. Not long ago a major supermarket store had its licence suspended for selling to an intoxicated customer. It is not beyond the realm of possibility that after a particularly stern briefing from management around the risks and responsibilities of serving alcohol, a concerned check-out operator might err on the side of caution if confronted with a heavily pregnant women and a basket full of booze. It is obviously harder to tell whether she intends to drink it herself, or whether it is for someone else, but is the operator entitled or even obliged to ask the question?

What would make the difference, I suspect, is that the consumption will take place at home – away from prying eyes and guilty consciences. In the bar scenario the waitress has no such luxury of being able to presume the best and instead has to watch her drink it down.

Cultural differences aside, what you eat and drink whilst pregnant is essentially a case of risk management – minimising the risk to your health and that of your baby. Whether the risk is foetal alcohol spectrum disorder or listeria, they are risks that most mothers are not willing to run if they can avoid it. The key is that they are educated about the risks so that they can make informed decisions to protect themselves and their babies accordingly.

The alcohol industry has responded by putting advisory statements or pictograms

(such as this one) on labels of alcoholic beverages stating that you should not drink alcohol if you are pregnant. Getting your health education from the label of a beer or wine bottle is obviously the thin end of the wedge though and the Health Promotion Agency is in the throes of a much wider public education campaign that can then hopefully be supported in bars, supermarkets and liquor stores.

Whilst the case in question may not have unfolded any differently if it occurred following this campaign (by all accounts the customer was well informed of the risks of drinking alcohol whilst pregnant), surely it is a case of the more education (and touch points) the better.

And that is the best thing about the public debate around the case of the concerned waitress and the pregnant women who wanted a glass of wine - it has elevated the debate to a wider crosssection of people. Hopefully as a result, more people are now aware that there are very real risks to drinking alcohol whilst pregnant. What people choose to do with that information is largely up to them. n

Matt Wilson Corporate Relations Manager DB Breweries Ltd

April 2015

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storecheck NW BOTANY

Heading over to east Auckland my first stop was New World Botany. I found a carpark close to the entrance of the supermarket. Entering the store I felt it was a bit cold, almost uncomfortable. The store was bright and inviting though, and I wandered down the wide aisles. The store seemed very clean. The floors and fridges were tidy, although the fridges were quite tired looking. The deli had lovely sandwiches on display and a wide range of fresh looking cold food, all displayed in an appealing way. The range of meat was fantastic, with a gourmet meat selection available in store. The bakery was also exceptional, with a hot oven offering pastries and pies. The magazines and cards were elegantly displayed with lighting inside the stand. I didn’t have to wait too long to be served. The checkout service was average and eventually I was thanked for my transaction. While waiting at the checkouts I noticed the toilet was out of order. I did like the fact there were chairs and tables in the entrance for those who needed a rest. Exiting the store a lovely staff member offered to put my trolley away for me.

Next stop was the newly built store in Howick. Entering the carpark everything seemed brand new and fresh. The outside of the store was clean and bright and I could smell the fresh baking from outside the store. I had high expectations on entering the store. A wide entrance lead to a small café on the right, with great coffee and muffin deals. Walking through the produce, with a smiley staff member greeting me, I noticed how great the lay out was.

The ceilings were high and I could see through to the deli and seafood counters. The store felt more like a food market than a supermarket. The produce was fresh and bright. The meat was well stocked and the deli was fresh with a lot on offer. The aisles were wide and clutter free. I did notice that the bread was extremely low though, a lot of empty space. The deep freezers had clear covers that slid back and were exceptionally clean. Lovely displays of Easter eggs were scattered around the store. Again, there were tables and chairs available, making it more of a leisurely shop. I was served efficiently by the friendly check out operator and thanked for my transaction.

CD HOWICK

Just up the road my next stop was Countdown Howick.

There was plenty of parking available, although a little confusing to find. The entrance to the store felt very dull and uninviting. The trolley bay was dark and dingy.

Entering the store the floors were very scruffy, but it was well lit compared to the trolley bay. The produce was average, the lettuce seemed a bit limp, but all was well stocked. Walking past the seafood department it was quite smelly which gave the impression that the fish wasn’t that fresh. There were no staff members at the counter either. The deli was lacking variety, but the display of cold cut meats was tidy and appealing. The meat looked fresh although the fridges were very dirty, blood and meat juices visible, they needed a good clean. The magazines and cards were exceptionally tidy and well presented. The shelving down the aisles seemed to have too many tickets all over the place, making them look very messy and unorganised. The checkout staff member served me quickly and was very polite, I was thanked for my transaction.

FC HALF MOON BAY

Last stop was Fresh Choice in Half Moon Bay. It seemed relatively busy around Half Moon Bay but I didn’t struggle to find a park. The outside of the building was clean with great signage. Walking in to Fresh Choice there was a gourmet café in the entrance. The store seemed quite well laid out. It was on the smaller side but didn’t feel too cramped.

Walking through the produce section there was everything you would expect in a large supermarket. All produce was fresh and well stocked. There were lovely rustic displays in

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NW NW CD FC Botany Howick Howick Half Moon Bay

• Was the outside of the building and grounds clean, tidy free of rubbish and with adequate trolley bays? (5 pts.)

5

5

5

5

• Were the windows and exterior clean and tidy? (5 pts.)

5

5

4

5

• Was the signage well presented and up to date? (5 pts.)

5

5

5

5

• Were there enough car parks? (5 pts.)

5

5

5

5

STORE INTERIOR

NW HOWICK

16

Our shopper visited east Auckland stores this month noticing a high standard of exteriors across the board.

NW NW CD FC Botany Howick Howick Half Moon Bay

• Were your first impressions positive?

(5 pts.)

5

5

4

5

• Was the floor clean and free of broken/damaged stock? (5 pts.)

5

5

3

5

• Adequately lighting/heating? (5 pts.)

4

5

5

4

• Instore signage clear adequate?

(5 pts.)

4

5

5

5

• Was there good visibility of promo/ seasonal products? (5 pts.)

3

5

5

3

• Was the floor free from unattended boxes/trolleys? (5 pts.)

5

5

5

5

• Were the fridges and freezers clean and tidy? (5 pts.)

4

5

2

5

STORE LAYOUT

NW NW CD FC Botany Howick Howick Half Moon Bay

• Were the aisles wide enough?

(5 pts.)

5

5

5

5

• Were all shelf edge labels clearly visible? (5 pts.)

4

4

4

4

• Were all shelves clean, neat and tidy?

(5 pts.)

5

5

5

4

• Was there an adequate number of trolleys/baskets available? (5 pts.)

5

5

5

5

PRODUCTS

NW NW CD FC Botany Howick Howick Half Moon Bay

• Was there a good range of products to choose from? (5 pts.)

5

5

5

5

• Was there full availability of products? (5 pts.)

5

3

4

5

• Was all product packaging in good condition? (5 pts.)

5

5

5

5

• Was there a good range of magazines and cards etc and were they tidy? (5 pts.)

5

5

5

5

• Were the batteries and general merchandise tidy? (5 pts.)

5

5

5

5

All stores showed room from improvement, with New World Howick taking out the top spot overall. wooden crates of wine specials running alongside the produce.

There was no deli in store but had cold meats and cheese in a large fridge, with gourmet snacks on offer. A small seafood section offered a variety of fresh fish and seafood. There was a decent range of meat and I noticed how clean the fridges were. Shelves were neat but there were a few empty spaces where stock was running low.

Aisles were quite wide considering the size of the store. At the checkout the staff were very friendly. Their happy attitudes made the shop that much more pleasant. Even though this store was smaller, it still had a lot of variety and was very suitable for the average shop.

STAFF

NW NW CD FC Botany Howick Howick Half Moon Bay

FRESH FOOD

NW NW CD FC Botany Howick Howick Half Moon Bay

• Did the produce look fresh?

PRODUCE (5 pts.)

5 5 4 4

FISH (5 pts.)

5 5 3 5

MEAT (5 pts.)

5

5

5

5

DELI (5 pts.)

5

5

5

5

BAKERY (5 pts.)

5

5

5

4

• Was there a full range of produce?

PRODUCE (5 pts.)

5 5 5 5

FISH (5 pts.)

5 5 4 5

MEAT (5 pts.)

5

5

5

5

DELI (5 pts.)

5

5

3

5

BAKERY (5 pts.)

5 5 5 4

• Was the Fish Counter staffed? (5 pts.) 3

4

2

5

• Was the Deli Counter staffed? (5 pts.) 5

5

5

5

• Were all staff fully dressed in uniforms and name badges? (5 pts.)

5 5 5 5

• Were there adequate checkouts, considering the time of day? (5 pts.)

5

5

4

5

• Was there anything or anyone who stood out? (5 pts.)

• Were you greeted in a friendly manner? (5 pts.)

3

5

5

5

• Overall shopper experience (10 pts.) 7

• Were you served in a speedy and efficient manner? (5 pts.)

3 5 5 5

HOW THEY SCORE?

• Were you thanked for your transaction? (5 pts.)

5 5 5 5

Maximum available score: 200 pts 183 195 176 190

TOP SCORE

3 5 3 5 9

7

8

NW NW CD FC Botany Howick Howick Half Moon Bay

April 2015

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WORLD CLASS AUCKLAND DESIGN AGENCY, BROTHER DESIGN, KNOWS HOW TO TURN HEADS & STEAL HEARTS. LEADING THE WAY IN DESIGN INTERNATIONALLY,

THEy CREATE WORLD CLASS DESIGN that

SPECIALISING in private brand design, Brother Design has turned Foodstuffs’ private label range, Pams, into New Zealand’s biggest grocery brand and a power brand in its own right. This hasn’t gone unrecognised, as the company’s recent dominance at The Vertex Awards made clear. Vertex is an annual international design competition, judged on creativity, marketability and innovation, dedicated to new packaging designs for private label product ranges.

This year’s entries came from 55 retailers in 21 countries.

Entries are judged by 16 highly respected industry leaders, agency directors and designers from North America, South America, Asia, Europe and Australasia.

Brother Design won four awards for their Foodstuffs New Zealand designs, including two category-leading golds, a silver and a bronze.

Brother took out gold for the Pams Confectionery range in the Packaged Goods category, and for the Neu Personal Care range of soaps, shampoos and deodorants in the New Brand category. Pams Fresh Pasta and Sauces range picked up silver in the Fresh category, and bronze was awarded in the Healthcare category for the Pams Feminine Hygiene range. “The results are especially impressive for Brother Design and Foodstuffs when you consider that they position our work on a par with, or even superior to, designs created for international retail giants like Tesco, Waitrose and Safeway,” says Brother’s Business Development Director, Jenny McMillan.

With their strong reputation for retail and FMCG packaging design, Brother creates designs for local market leaders and high-growth export companies, many from New Zealand’s booming food industry. By solving, connecting, transforming and selling, the company offers everything that your brand needs to win in a competitive market.

www. brotherdesign.co.nz

stands out in the mind & the marketplace

baking&bakedgoods NESTLE BAKER’S QUEEN BAKING CHOICE RANGE INNOVATORS

NESTLÉ’S Baker’s Choice range includes melts, chunks, bits; available in variants such as dark, milk and white chocolate, as well as cooking chocolate blocks and cocoa, with a total of ten SKUs and 23.7 per cent market share (MAT to 22th of February 2015 Nielsen Scan data). Nestlé Baker’s Choice has just launched two new SKUs, Nestlé Baker’s Choice Chunks in real dark and real milk chocolate, delivering more chocolate in every bite of baking.

Michelle Dunn, CCSD Manager Nestlé NZ, says “Sugar, flour and butter are at the heart of scratch baking in NZ, used at least 78% of the time. Alongside this, chocolate is used in half of all baking occasions, so plays in integral role in this category. The company says online is the number one source of recipe inspiration for bakers overseas, Kiwi bakers only use the internet 46% of the time (Glasshouse consulting Baking U&A June 2013) and are more likely to use cookbooks or magazines. Nestlé Baker’s Choice recognises the importance of both, so continues to invest in print media as well as the recently re-launched www.bakerscorner.co.nz, providing Kiwi bakers with recipe inspiration and baking education.

Nestlé also produces Highlander Sweetened Condensed Milk, a range of three SKUs including a Lite and Caramel option, the product has been in the market for over 125 years. (63.7%* value share of Sweetened Condensed Milk). n

ROSEDALE KISSES & DELMAINE DUTCH ALMOND ROSEDALE Kisses continue to be amongst the most popular products in the bought cake category with Rosedale Ginger 8s being the number one selling SKU (Units MAT to 16/01/15) in the category. The regular introduction of unique products such as Maple Walnut and Lemon has kept the product and brand relevant in the market and added to the popularity of the total product group. The success of these products and the ongoing popularity of the more traditional Ginger and Chocolate varieties, in both branded and house brand offerings, bodes well for the future of these NZ favourites.

The Rosedale range consists of Kisses, Brandy Snaps and Fruit Breads. The company’s Delmaine Dutch Almond Products also has a strong presence within the category with three new Almond Products due to be released later in the year. Both Rosedale and Delmaine brands are top 10 brands in the category. Rosedale is the second biggest brand in units sales and third in dollars. The total category is up by 1.2% in units and 2.2% by value with ‘Free From’ continuing to be major trend. Smaller portions and more extravagant products also feature. n

QUEEN Fine Foods has been producing award winning vanilla, flavouring extracts and food colour for home bakers, chefs and decorators since 1897.

An innovator for the baking segment, Queen has recently launched Food Colour Gels and Ready to Roll Fondant Icing, making cake decorating fun and achievable for all skill levels.

Queen products suit all types of bakers and decorators from first timers and occasional bakers to frequent and professionals. The company says, “People are becoming more inspired to bake and to create amazing new dishes and desserts.

Decorating is no longer a hobby it is a craft and creative outlet for many people.”

Queen says its consumers are inspired by TV,

print and online media, stretching beyond the same old recipes and looking at ways to improve the flavour, texture and appearance of what they are baking.

This is the reason the company has brought a number of gourmet and specialist products to the supermarket to help you achieve restaurant quality at home. n

TOTAL SUPERMARKETS - CURR MAT W/E 22/02/2015

T. Total Baking Needs T. Cooking Chocolate T. Dried Cake & Biscuit Mixes T. Mixes & Batters T. Essences & Colourings T. Cocoa T. Breadcrumbs T. Icings & Marzipan T. Coconut T. Yeast T. Cake Decorations T. Coating & Stuffing Mixes T. Baking Powder T. Cornflour T. Baking Soda T. Baking Juice T. Baking Cups T. Gelatine T. Cream Of Tartar T. Bran T. Citric Acid T. Arrowroot T. Tartaric Acid

T. Total Cakes T. Slices T. Meringues/Pavlovas T. Other Types T. Cakes T. Kisses T. Sponges T. Plain Cakes T. Fruit Cakes T. Loaves T. Brandy Snaps T. Tarts T. Iced Cakes T. Eclairs T. Brownie/Slices T. Other Specialty T. Muffins

VAL SALES

VAL % CHG YA

UNIT SALES

UNIT % CHG YA

$76,436,139 $14,297,751 $10,867,248 $6,493,692 $6,025,312 $5,822,325 $4,289,085 $4,093,714 $3,979,000 $3,716,348 $3,173,060 $2,702,080 $2,696,622 $2,139,313 $1,655,512 $1,483,876 $1,424,344 $628,835 $426,307 $169,428 $141,630 $121,549 $89,105

0.2% -5.4% 0.5% 0.2% 5.3% 1.6% 6.1% -0.1% 25.0% -8.1% -11.2% 5.4% -7.0% -1.5% 7.1% 7.6% 1.6% 5.2% 4.6% -3.2% -0.7% 28.0% -12.4%

23,516,797 4,228,197 2,301,338 1,418,323 2,015,069 1,400,916 2,258,429 766,818 1,607,943 772,312 1,239,814 747,919 880,001 1,443,830 837,472 612,581 537,929 154,355 124,155 39,753 69,758 39,709 20,176

0.1% -4.8% 4.4% 3.8% -1.6% -0.1% 3.5% 0.2% 9.5% -4.8% -9.1% 3.0% -2.7% -1.3% 6.0% 8.0% -1.1% 3.8% 4.4% -5.1% -1.0% 28.0% -12.0%

VAL SALES

VAL % CHG YA

UNIT SALES

UNIT % CHG YA

$33,669,767 $9,103,253 $5,219,689 $4,385,655 $2,923,817 $2,826,500 $2,407,532 $1,813,719 $1,492,306 $1,396,284 $1,170,123 $452,352 $143,569 $138,582 $114,037 $65,187 $17,163

5.6% 9.8% 6.5% 2.0% 104.9% -8.3% -12.9% -4.5% -2.0% 13.6% -1.7% -52.6% -7.6% -21.7% 1,055,801.9% NA 673.1%

7,290,285 2,344,977 613,526 613,473 554,231 1,189,478 575,403 405,708 250,904 251,702 268,161 116,274 21,838 29,845 38,539 12,465 3,761

5.0% 10.8% 6.7% 14.5% 166.4% -12.1% -12.2% -5.9% -1.3% 11.8% -5.9% -50.5% -12.0% -27.7% 1,284,533.3% NA 721.2%

Source: Nielsen NZ Scantrack

April 2015

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baking&bakedgoods NEW FROM LOVE CAKE

THE Love Cake Company is a proudly owned Kiwi business that has been producing gluten and dairy free cake, cookie, muffin and pudding baking mixes for the ‘Free From’ market since 2006. The range is now sold across New Zealand, Australia, Asia and the Pacific Islands.

Love Cake has just launched two new baking mixes, a Savoury Muffin Baking Mix and a Sensational Scone Baking Mix. Like their sweet counterparts, the new selection is free from gluten, dairy, soy, nuts, with egg free baking options. The scone mix is free from refined sugar and can be made as a savoury option or a sugar free sweet option.

Love Cake also has a range of gluten free ‘baking essentials’, this consists of a selection of gluten free flours, an egg replacer and xanthan gum and the company will soon be launching a range of gluten free ‘Pantry Essentials’. NZ and Australia have some of the highest rates of food allergy in the world; the New Zealand Coeliac Foundation says one in 10 Kiwis has coeliac disease. These statistics, together with the numbers of people who are now choosing to eat less gluten and dairy in their diet, means that the category is performing well and growing.

The gluten free / allergy free category is one of the fastest growing grocery sectors in the USA, Australia

and here in New Zealand. There has also been an increase of allergies in Asia, and the beginnings of a need for gluten and allergy free foods in Asian market.

Demand is highest in Hong Kong and Singapore, but is also emerging in South Korea, Taiwan, and China.

Organic foods are growing in popularity and this is the area Love Cake sees category growth. “Our products are more than just gluten free. Our Love Cake range is free from dairy, gluten, soy and nuts, with egg free baking options. This makes them suitable for a much larger audience – from those with coeliac disease to people with food allergies and intolerances.

The product also appeals to many vegans, as well as those choosing to limit their intake of gluten and dairy” the company says. “We have seen a growing interest from consumers in refined sugar free products and have created our new scone mix to be free from refined sugar to suit these consumers. The baking mix is more versatile that way too, as it can be made as a savoury option, or a less sweet refined sugar free option.” n

limited edition design by a well-known kiwi artist “We pride ourselves on the quality of our ingredients and we believe we offer our consumers excellent value for money,” says Lori-Jay Ellis, marketing director. “On ranges like our baking nuts, we use smaller pack sizes designed for single use snacking or baking to ensure optimum freshness.”

Over past years the category has seen a shift away from people baking at home, which has caused a decline in the category as a whole. However health and wellness trends have had a large impact on the category with the strong increase in people snacking on fruits and nuts as well as the use of nuts as a dairy or gluten replacement. “We see each year that certain types of fruits or nuts will become very on trend for baking or cooking – often around the Christmas period when people are spending more time in the kitchen and entertaining. The growth in consumption of seeds over recent years has been marked and driven by both of these trends,” says Ellis. n

TASTI TREATS

TASTI launched its first product, Crystallised Ginger, over 80 years ago. Today they sell a range of the finest fruits and nuts for baking and snacking, most recently adding a number of new products to the range including diced apricots and roasted baking peanuts. Last year the company did its first annual Tasti Kiwi Christmas Tin filled with delicious Tasti ingredients for festive baking and have confirmed they will be continuing with this again this year with another

At Tasti we’ve been nuts about fruit, nuts and seeds for over 80 years

For more information contact your local James Crisp representative.

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MRS ROGERS BRING OUT THE BISCUITS ARNOTT’S CELEBRATES 150 YEARS

ARNOTT’S was founded by Scotsman William Arnot (the second ‘t’ he added later) in Newcastle, Australia in 1865.

From humble beginnings baking pies and ships biscuits, to supplying biscuits to ANZAC troops during war times, there are now 120 varieties of different biscuits in the Arnott’s range across household names like: Shapes, Tim Tam, Vita-Weat, Cruskits and Arnott’s sweet biscuits. Arnott’s Biscuits can be found in 90% of New Zealand households.

In 2015, Arnott’s is celebrating its history by looking towards the next 150 years, starting with some exciting product innovations, kicking off with the indulgent Tim Tam by Adriano Zumbo range.

Shapes has also launched the ‘Extreme’ range, introducing extreme crunch and intense flavour combinations into the flavoured snacks category.

Furthermore, Arnott’s sweet biscuit range is undergoing an exciting pack refresh which will soon be unveiled on shelf.

Despite consumer trends towards healthier snacking and treating alternatives, the biscuit category in New Zealand is in growth +2.1%.

The majority of this growth is from chocolate biscuits, indicative of the fact that New Zealanders still like to treat themselves to a chocolate biscuit and their biscuit of choice is Arnott’s Tim Tam (the No. 1 chocolate biscuit brand in the category).

New Zealand owned household brand Mrs Rogers bake ware range includes everything from baking cups to muffin wraps, sprinkles and candles. Like all Mrs Rogers products, the Mrs Rogers bake ware range is free from artificial flavours and colours so you can be sure your family and friends are getting the best quality. n

Arnott’s also boasts No. 1 position in the Flavoured Snacks category with its Shapes brand (worth $22m), as well as the No. 1 cookie brand - Farmbake.

With such iconic brands loved by Kiwis of all ages for generations and exciting new innovation, Arnott’s is sure to have people heading down the biscuit aisle for many more years to come.

Source: AC Nielsen scan data MAT to 22 February 2015, and AC Nielsen Homescan data MAT 25 January 2015 n

CONFOIL BAKERY PRODUCTS

Confoil offers an extensive range of products to the baking industry including parchment muffin wraps, decorative paper baking moulds, vegetable parchment flan trays and baking paper.

Our muffin wraps are perfect for promoting your muffins and cakes. The stock lines include both plain and printed varieties in white or brown and seasonal prints are also available. These muffin wraps can be customised with your logo and corporate colours, but minimum quantities do apply.

The exquisite Italian-made Novacart decorated paper-baking moulds can be used in either the microwave or oven and they hold their shape during the cooking process. The perforated bases eliminate excess moisture allowing you to bake and serve in the mould.

Manufactured to accredited standards, with all relevant food packaging certifications you can be safe in the knowledge that the packaging is clean and hygienic.

Freephone: 0800 107 620 | Email: info@confoil.co.nz | www.confoil.co.nz COPD_Bakery_Products_210x155mm_SupermarketNews.indd 1

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26/03/15 11:28 pm

April 2015

baking&bakedgoods

BAKELS

BAKELS produce a retail range of gluten free baking products, baking mixes and pettinice fondants, although, the company’s biggest market is supplying in-store bakeries with ingredients.

Bakels are always looking to introduce innovative new products and solutions to help bakeries grab the attention of shoppers and keep them coming back.

Recent innovations include Blue Bubble Gum cake, Chocolate lava cake and most recently Popping Choc Truffle and Moist Chocolate Cake.

Bakels are bakeries professional partner, marketing manager Craig Dixon says, “Baking is our passion and all our in-store Bakery Advisors are highly qualified bakers so we understand the business and are in a great position to contribute to the success of the bakery department.”

With a strong presence in the gluten free category, Dixon says the company sees this as a key trend and

has seen a growth in Artisan breads with consumers are demanding authenticity. The company says it has also seen considerable growth with low GI and mixed grain variants. Bakels Artisan concentrates has enabled New Zealand bakeries to bake Kiwi consumers a range of authentic artisan breads in line with market demand. n

CONFOIL PACKAGING

BURNS & FERRALL FROM humble beginnings in 1948 to an iconic commercial and domestic kitchen company, Burns &Ferrall has established a reputation for customer service excellence and product support that is second to none.

The New Zealand owned company offers fully automatic lines to in-store bakeries, ensuring the production of quality products. The top of the range machines are imported from across Europe, allowing non-qualified bakers to create artisan quality bread quickly and efficiently.

The company supplies over eight brands, including, Bongard, Sveba Dahlen/Bear and Rondo, Burns & Ferrall’s machines allow companies to cut costs by replacing manual labour and increasing

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productivity through programmable automatic systems.

With three sites nationwide Burns & Ferrall offers a spare parts division as well as full service technicians.

“We’re in the business of selling solutions,” says Troy Marshall, commercial bakery manager, “We work with large and small businesses across the country, utilising space and offering a smaller bakery footprint, which we can show you with our free computer assisted design service allowing you to see the machinery in your bakery before its been fitted.”

From cooking equipment, bakery, clean up, and a huge range of food service items Burns & Ferrall are the true one stop shop. n

CONFOIL prides itself on having New Zealand’s largest selection of foil trays for all your food packaging requirements, knowing your container is made with professional, accredited quality production that’s clean and hygienic. Takeaway containers designed from single serve to catering size can be frozen then heated directly by gas, electric or microwave. Easily stored, stacked and handled.

For the pastry cook everything from small tart pans to individual or family size pies, flans or pizzas. For caterers large trays for fresh or frozen food, platters for hors d’oeuvres, cakes and snacks.

To complement its vast range of foils, the company also offer attractive and functional paper baking moulds that are ideal for use in microwave and conventional ovens to 200ºC and freeze to -40ºC. They hold their shape during the cooking process and are printed with Food grade inks to withstand heat and alcohol. These moulds demonstrate excellent baking release qualities and are constructed with perforated bases to eliminate excess humidity and are ideal for metal detection applications. Confoil also offer the dual ovenable paperboard meal trays which can be sealed with a film and the full range of film and machines to seal these containers. n

Maximise Your Bakery Profit With Quality Equipment Pastry Sheeters

Retarder Provers

Planetary & Spiral Mixers

Bun Moulders

Bread Roll Plant

Rack Oven

Divimach

Paneotrad System

Deck Oven and Integrated Loader.

Further details are available

TROY MARSHALL: Mob 021 380 034, 0800 697 465 or troy.marshall@burnsferrall.co.nz April 2015

I 23

h&baisle LATEST SKINCARE FROM

BY NATURE

FEATURING a rich formulation of New Zealand sourced natural ingredients, By Nature’s new Nourishing and Refining Face Mask is quick and easy to apply, working its magic in only 10 minutes.

Manuka honey, organic rosehip oil and aloe vera work to soothe and moisturise the skin, while collagen and hyaluronic acid recover elasticity and firmness. The result is healthy glowing skin. Evenly embedded with just the right amount of formula, the lightweight gauze fabric mask restores hydration and smooths tired skin after a long day.

Simply peel the mask from the sachet and gently smooth it on to cleansed skin.

By nature’s Nourishing and Refining Face Mask warms the skin, opening the pores so the powerful natural active ingredients can deliver optimum benefit and promote a smoother, healthier, more radiant complexion.

Free of parabens and harmful preservatives, By Nature is an exceptional range of skincare products at affordable prices

NEW LYNX BLACK THE Lynx Black fragrance for men offers a masculine, aromatic scent, combining bright notes of summer fruits with warm, inviting floral and spice undertones.

NEW FROM KLEENEX

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KIMBERLY-CLARK’S Kleenex brand is launching new Kleenex Lavender tissues. Designed to provide the ultimate relaxing experience, the brand new Kleenex Lavender 18/03/2015 1:35:19 p.m.tissues are scented with

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the aroma of natural lavender.

By utilising micro-encapsulated technology, the calming Lavender tissues are infused with natural lavender oil together with other ingredients. The scent is gently released when the tissue is crushed, and provides the softness you expect from the Kleenex brand combined with the calming scent of Lavender, to help relax both body and mind.

NEW L’OREAL PARIS PEELING LOTION ON top of wrinkles, 35% of women aged 45+ are concerned with dark spots. L’Oreal Paris has the solution; the company has launched the Revitalift Laser X3 Night Cream for dark spots, the first anti-aging skincare solutions to treat wrinkles and dark spots simultaneously. Boasting results equivalent to three IPL sessions, Revitalift Laser X3 Anti Spot Night Cream is a night peeling lotion designed to nourish skin every night, targeting problem areas, clarifying and renewing up to two layers of skin.

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I 25

THE DIFFERENCE BETWEEN THE GOOD AND THE BEST

Sign up now for our weekly e-newsletter

www.supermarketnews.co.nz

COMPLETE KIDS NUTRITION

BANGERRITOS

WHEN Ben Polkinghorne, a man passionate about burritos, had a chance encounter with Matt Simpkins, a man passionate about sausages, the conversation quickly turned to what would happen if there two passions combined. After some testing and cracking the recipe, their company, Bangerritos, was launched in December on the footpath of Ponsonby Road with a 3-burner BBQ. Bangerritos are sausages that taste like burritos.

The sausages are unique because rather than mincing all the ingredients, Bangerritos mince only the meat.

Other ingredients, such as whole black beans and chunks of red cabbage are added whole, giving a delightful consistency and texture with every bite. The duo behind the sausage also insists they’re served in a tortilla, with guacamole, hot sauce and sour cream – rather than the traditional white bread ‘sausage sandwich’.

The company have partnered with L’Authentique for production, ensuring their sausages are made fresh every week. “Our thinking is different; our goal is to build a brand people love. That informs all decisions, right down to things like the ingredients - we only use free-range meat and add no preservatives or additives. We also have an amazing, talented team behind the brand with insatiable ambition,” says Ben. Currently stocked in Nosh and Farro, the duo says their aim is to be available throughout supermarkets nationally. For more information please visit: www.bangerritos.co.nz

COMPLETE Kids Nutrition was developed by Megan Dixon and Todd Mantle, when they couldn’t find a product that was suitable for their fussy daughter. “We were looking for a product that would provide essential nutrients that our daughter wasn’t receiving from her limited choice of whole foods, and we wanted something that wasn’t packed full of refined sugars and something easy to make that she would love.

Surprisingly none of which was readily available in New Zealand, so we decided to take the plunge and Complete Kids was developed,” says Megan.

Although neither Megan nor Todd had a background in food manufacturing, they are both health conscientious parents and passionate about eating healthy. The couple spent a year researching and developing the products and also worked with a food technologist who is a specialist in dairy products to help them formulate the range. Complete Kids Nutrition now have two ranges, Anytime Kids: super-food milkshakes which can be used as a complete nutritional drink during the day or night, and Active Kids: catered for those kids that demand extra energy and are always on the go.

The shakes come in chocolate, vanilla, strawberry and banana flavor variants, with a milk powder base using two forms of protein, 18 essential vitamins and minerals along with omega-3 fish oil, pro-biotic, and colostrums.

They are also lactose, gluten free, low in sugar, low in fat and low GI. “Currently in New Zealand, there isn’t really a product quite like ours. There are a few comparable products but they haven’t been specifically designed for kids in mind and the essential nutrients kids need while growing and developing,” Megan says.

Complete Nutrition Kids are passionate about helping kids and families make better choices so that they grow up happy and healthy. “Choices they make now can have a big impact on their health as an adult. We try and be involved at school galas, events and also have setup a

fundraising scheme to help kid’s schools and sports clubs to gain valuable money to buy sports equipment etc.”

For more information please visit www. completekidsnutrition.com

GOOD HONEST PRODUCTS

GOOD Honest Products was founded three years ago

by Steven Illenberger. The company’s focus has always been to produce delicious, quality food and drink with the minimum of anything “unnatural” i.e. preservatives and artificial colours. Good Honest Bagels is the company’s premier product, developed to fill a gap in the market for well made, authentic, boiled bagels, baked without pre-mixes, emulsifiers, preservatives or additives.

Response from customers has been phenomenal with in-store tastings affirming that our bagels have the classic chewiness people expect from a “real” bagel.

Having created many successful food related companies prior to this, Good Honest Products in both Auckland and Canterbury. Steven says this project is his biggest and best to date. The company have several new products on the horizon, including a range of all butter pastry in puff, flaky, sour cream savoury and sweet pastry and a range of muesli in packing which is just a little bit different to the norm.

“Good Honest Products only uses real ingredients to make our baking. Not additives, preservatives or nasty’s like margarine. We know you can taste the difference” Allowing room for more growth, the company has moved into a new bakery, three times the size of its last premises. All products are made by hand with artisan methods, “People want real food. Awareness of what goes into the food they are buying for their families influences their purchases,” says Dawn. For more information please visit: www.goodhonestproducts.co.nz

Are you an emerging Artisanal Food Producer?

Enter now to win a prize package valued at $10,000 E M E R G I N G F O OD P R ODU C E R S AWA R D

SPONSORED BY: Fine Food NZ in collaboration with SupermarketNews and Restaurant & Café magazines has launched the inaugural bi-annual Artisan Emerging Food Producers Award. To enter simply download the entry form from www.supermarketnews.co.nz or restaurantandcafe.co.nz.

The prize includes a stand at the 2016 Fine Food NZ show in Auckland and an advertising package in SupermarketNews and Restaurant & Café magazines.

This special award programme supplements the major categories during the Fine Food shows and gives artisanal food and beverage producers the opportunity to bring their products to a much wider audience.

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Breadth of range Value enhanced convenience ACU_ING_11338

Nationwide promotional support.

Sales Office: P.O. Box 247, Te Aroha, 624 Waihekau Road, Ngarua R.D. WAITOA. FREE PHONE: 0508 800 785 Fax: (07) 884 6542

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newproducts LONGLIFE HEALTH ADDS TO RANGE

AUCKLAND based company Longlife Health Ltd has launched two new products; range of Virgin Coconut Oil (cold processed) and a Refined Cooking Coconut Oil (deodorised). Consumer awareness of the health benefits of coconut oil is increasing rapidly. Both products are sustainably harvested; vegan, dairy and gluten free with no artificial flavouring, no cholesterol or trans fats.

The coconut products are available in 500ml and 1000ml variants. n

NEW PASEO ULTRASOFT LOTION

COTTONSOFT Limited has launched NZ’s first luxury lotionised Toilet Tissue with Paseo UltraSoft. Made from generously thick 3Ply Tissue, in Auckland and Dunedin, Paseo UltraSoft lotion is infused into the paper fibre, enhancing softness, and creating a unique smoothness.

Toilet Tissue with softening lotions and infusions, such as Aloe Vera, deliver up to 20% price premium and 30% of category sales, including Private Label, in some UK retailers. Paseo UltraSoft is supported with an intensive $600k (Ratecard) launch campaign including TV, Online and shopper marketing, to lead sustainable category growth and deliver UltraSoft Luxury without Compromise. n

KENNY’S KUMARA POWDER

Nutritious Foods’ new Kenny’s Kumara Powder is nutritious and naturally sweet, it is made of 100% kumara and is gluten free. The powder is versatile and can be used as part of a blend for bakery mix, used as an ingredient of a wide range of food applications. It also makes perfect kumara mash or puree for soups and drinks. From kumara frozen chips, wedges, powders, to kumara snack chips, Nutritious Foods has a whole range of kumara products available for food and catering business, to serve consumers’ growing demand for healthy foods. n

NZ NEW

CHAOKOH is a brand that is trusted all over the world for its quality, naturally produced products.

New to the New Zealand market and exclusive to Oriental Merchant (NZ) Ltd, is Chaokoh’s Classic Gold Coconut Cream packed in a convenient 1 litre tetra brick. The product will be favoured by consumers wanting to avoid additives such as thickeners and emulsifiers, which are often found in coconut milk products. Without the thickeners, Chaokoh is an easy to pour product, but is still creamy with 20% fat content; perfect for curries, soups or drinks. n

BACK FOR A LIMITED TIME KING CORN and Bacon soup is back for a limited time. The

MILL ORCHARD FRUIT JUICE

TIC TAC & MINIONS

mouth-watering combination of corn and bacon flavours mixed with a delicious range of lentils and grains, will keep your customers satisfied this winter season. With a solid marketing campaign including extensive TV and print advertising, King Soup is sure to once again be a household favourite, just as it has been for generations. n

For a limited time only, Tic Tac and Minions are combining to offer new Tic Tac Minions! An exclusive, very tasty, bananaflavoured Tic Tac to celebrate the launch of the Minions movie. n

Mill Orchard produces all natural, not from concentrate fruit juice, made entirely from New Zealand fruit. The fruit is crushed, the juice extracted and flash pasteurized, with a small amount of vitamin C added. That’s it. There’s no added sugar or artificial preservatives, colours or flavours and the juice is not from concentrate. That’s good news for parents who can have peace of mind that their children are getting their vitamins and nutrients, without the added ‘extras’. Loyal to fellow New Zealand fruit growers, Mill Orchard sources their fruit from all over the country: South Island apples and blackcurrants, Nelson boysenberries, and Gisborne oranges and lemons for their range. Some of the apples are sourced straight from their orchard in North Canterbury. Mill Orchard’s 250ml varieties have been created with the busy family in mind, and include a special fun range of packaging just for the kids. n

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BEEF WITH BITE

SOMETHING TO RELISH

GOLDEN SUN has introduced three new relishes to its range. Feisty Jalapeño Relish boasts a wonderfully flavourful Jalapeño hit that’s ideal for adding heat to sandwiches, wraps or nachos. Sweet Gherkin Relish is the perfect condiment for cheese, crackers and cold meats, or on platters for entertaining, and Tangy Tomato Relish for burgers and hotdogs. Just like the rest of the Golden Sun range, the new relishes are gluten free and have a ‘Gluten Free’ icon on the front of the pack so this can be easily seen. n OWNED

INDOMIE is the biggest selling instant noodle brand in NZ and now this popular range has an amazing new flavour Spicy Beef Ribs. What makes them so popular? The delicious noodles, incredible flavour and special Indonesian spices.

New Indomie Spicy Beef Ribs come with 4 different delicious flavour sachets so customers can make them just how they like for a super simple snack or with meat and vegetables for a tasty stir-fry. n

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CHAOKOH

Coconut Cream – “Classic Gold”

For more information on CHAOKOH coconut products contact:

ORIENTAL MERCHANT (NZ) LTD Tel 0800 10 33 05 Fax 0800 10 33 11 Email: nzenquiries@oriental.com.au Website: www.oriental.com.au

GRANT PEMBERTON | 021 890-272

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• No additives – thickeners or stabilisers • 20% coconut fat – a true cream • Rich natural coconut flavor from a trusted brand • Halal

There’s no added sugar or preservatives, colours or flavours and the juice is not from concentrate.

Good news for parents who can have peace of mind that their children are getting their vitamins and nutrients, without the added ‘extras’.

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03 3128 333

info@millorchard.co.nz

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productwatch For more information see www.omegaseafood.com

No fuss

Mussels & Clams Ready to heat or eat

TRY A SAMPLE

email jo@omegaseafood.com or call 0275 472 319

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To order, contact Brian Everton on 021 244 1338 or brian@cabernet.co.nz

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INCREASE YOUR INCREMENTAL MEAT SALES WITH DELICIOUS SINGLE SERVE PIRONGIA PURE BACON.

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• Great Taste • No Additives • Super Healthy • Super Easy

CONVENIENCE INDUSTRY GOLF DAY

THERE’S something about supporting a charity and the NZ Association of Convenience Stores (NZACS) got into the swing of things by raising over $10,000 at its recent annual golf day. Held at the Maungakiekie course, over 70 players took part to support the Foundation for Youth Development. Winner of the Philip Morris trophy was the team of Roger Smith (epay), Tyrone Peters (BAT), Richard Turner and Dean Busch (both of Frucor). Some pictures from the day.

lastword

Peter Mitchell

AMERICA is famous for being over the top in many things – but a fresh court case where two women workers in a Kraft factory in Philadelphia were shot dead by a fellow worker takes the cake. The accused woman claimed the two workers were spraying her with toxic chemicals, went to her car and pulled out a .357 Magnum. As a result, the security guard in the plant was found to not have acted like a security guard and run away in the middle of the crisis. His employing security company has been fined $US38.5m. So watch it – these mad people are in food factories everywhere (some even in management).

THE industry continues to be absolutely confident in the safety of our food supply despite the threat by some idiot to create damage. Both suppliers and retailers continue to be vigilant over broken seals and packaging to make the industry an ongoing safe zone and it is simply a shame that such threats to do damage are given the media coverage that they don’t deserve. The perpetrators only want to bask in the limelight.

OLD age is becoming a worry. I went to a class reunion at my old school down country the other day and we all had a great time. One of our ageing mates was happily driving back to Auckland and got stopped by the police while passing through a small country town an hour away from the Manawatu to

be reminded that he had left his wife in the motel shower and she was worried about getting home.

SPEAKING of the older (but still very active) generation, the visit of Dilmah founder Merrill Fernando marked his 20 years of visits here since the tea brand was first launched in this market. The now 84-year-old proudly says his brands has just become the number one in black tea in New Zealand.

DID you see the piece in the paper the other day where a chap with a lisp was caught shoplifting from the kitchen utensils shelves in a Pak’nSave general merchandise department. He said it was a whisk he was prepared to take.

Coca-Cola employee in charge of the company’s $30m Australian fleet of cars has been charged with receiving at least $A500,000 in kickbacks from a vehicle supplier in 2014 and the investigation continues into other earlier payments. Bit of déjàvu when you recall Foodstuffs caught up with an extensive coupon fraud – and even ourselves got knocked off by a young lady for around $200,000 with no reparation ordered. Astute auditors reckon it happens in many companies and they never catch up with the how or when. Smaller companies should sound the alert when trading is reasonable yet they can’t pay the bills.

HERE’S a thought for the independent owneroperators in the Foodstuffs conglomerate. At Craggy Range winery down in the Hawkes Bay, AmericanAustralian rich-lister Terry Peabody wanted to protect the vineyard for his future generations just as the great European wine dynasties have done – so he set up a 1000-year trust. That means that none of the Craggy Range assets can be disposed of or sold outside the family in that period.

JUST a reminder to the person who stole a load of electrical kitchen goods from a stand at last year’s Fine Food show in Auckland – the one year manufacturer’s warranties run out shortly.

HOW trusted are trusty employees, the question is often asked (especially in court cases). A senior

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