MAXIMISING PRODUCT APPEAL AND VARIABLE LABELLING

The DIGI RGW5600II Banding Machine is setting a new standard in food presentation around the globe. It delivers a highly visual, secure packaging option that meets New Zealand’s growing food labelling regulations.

With a sleek, flexible, graphic banding label, the product is showcased for maximum impact and consumer appeal while offering many label real estate for branding, product information and promotional detail.

Powered by a DIGI 5600II console, the operation couldn’t be more straightforward.

Individuals simply call up the relevant product, position the pack in the tunnel, and the RGW Banding Machine automatically prints a customised label, wraps and tightly seals around the pack in one quick automated step.

DIGI’s firm yet flexible banding tape has been developed for high seal strength, exceptional puncture, and impact resistance to deter deliberate tampering and reduce the risk of packs opening unexpectedly. Compared to manually applied tape, packs are processed in a fraction of the time with a more secure seal.

Essential features include its single banding label accommodates detailed advertising messages or multiple lines of product information, including use by, packed on, storage instructions, ingredients, weight and price.

Products can be programmed to comply with New Zealand food labelling regulations, including Country of Origin, Nutritional Information Panels, and Plain English Allergen Labelling.

Each banding label is heat sealed ensuring the product is securely packaged without labour-intensive manual taping. Consumers have a clear view of the product for instant appeal that entices purchase.

It has transparent or opaque banding labels with an up-market appearance that gives the product a premium look, and the banding label is available in a choice of colours.

The built-in POP label applicator also enables the application of additional labels as part of the banding process. The new compact footprint is trade approved scale model available.

Wedderburn’s DIGI RWG5600II transformed packing efficiency, and product presentation can be seen for Bunbury Farmers Market.

Available in New Zealand and Australia exclusively through Wedderburn. Email enquiries@wedderburn.co.nz or freephone 0800 800379 for more information. n