Understanding Consumer Trends in Bakery Products

Retailers are staying attuned to consumer preferences and trends as the supermarket industry evolves. With bakery products, several key factors drive consumer choices, and we explore some of the most appealing nutritional, ingredient, and free-from claims that captivate consumers regarding bakery items.

One prominent aspect is the increasing demand for bakery snacks that align with consumers’ preferences. Consumers actively seek popular bakery snacks, allowing retailers to cater to these desires and enhance their offerings accordingly.

Consumer health and well-being are significant considerations in today’s marketplace, with some consumers deliberately avoiding specific foods to improve their digestive health. Understanding these factors can assist retailers in tailoring their offerings to meet the needs of health-conscious consumers. The focus on gut health and prebiotics has also seen a wave of products coming to market in recent years.

Ancient grains have gained considerable attention and are sought after by consumers.

Retailers are choosing to include these grains in their bakery offerings, with the most popular types of ancient grains driving purchasing decisions.

In addition to nutritional aspects, functional and fortified food and drink products have gained popularity among consumers. Exploring different kinds of functional/fortified products that consumers find appealing enables retailers to identify and stock these products to cater to the demand.

Consumer attitudes towards health are vital indicators for retailers. Current consumer views on health and their intentions for the next twelve months are data that can help retailers align their strategies and offerings with the evolving expectations of their customer base.

Understanding consumer attitudes and behaviours around their diets is essential. This knowledge enables retailers to make informed decisions about product selection and marketing strategies.

Consumer concerns about environmental issues related to bakery production mean that retailers can leverage this insight to adopt sustainable practices and promote eco-friendly initiatives, aligning their offerings with consumer values.

By examining the most appealing nutritional, ingredient, and free-from claims, understanding consumer preferences, and addressing consumer concerns, retailers are creating a compelling and tailored selection of bakery products to meet the everchanging needs of their customers. n