SupermarketNews // November 2016

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November 2016 • Vol. 9 No. 11

THE 2016 MARKET REPORT (See pages 3-14)

The heart of Kiwi tables is about to get a whole new look

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2016 Market Report

ONE LOOK BACK , ONE LOOK AHEAD Twenty-sixteen is nearly in the books, and it’s been one most of us can be proud of, with both retailers and suppliers stepping up their commitment to sustainability, health and product innovation. In return, consumers are rewarding them with sales, loyalty and confidence.

As we wait to see what 2017 has in store for us, here is what we are leaving behind.

A SLIGHT DECELERATION

by Rob Clark, Managing Director, Nielsen New Zealand ​ idway through the year, the New M Zealand grocery market has decelerated slightly with growth trailing annual performance for the first time since early 2015. Retailer-led price deflation is also contributing to this picture as grocery retailers fight for their share of shoppers’ wallets. Consumer confidence dipped as did their perceptions of personal finances and spending intentions driven in part by the increased pressure on Auckland’s housing market.

New Zealand experienced record net migration with an additional 68,400 permanent and long-term migrants arriving throughout the year to May 2016. Forecasts suggest migration

levels may have peaked, but its impact is contributing to FMCG volume growth. With increased diversity, both retailers and suppliers must innovate to ensure their offering meets the needs of New Zealand’s “new” consumers. This consideration is becoming increasingly important as retailers look to range rationalisation to make shopping easier.

Categories contributing to FMCG volume deceleration include: bread (flat) as retailers struggle to recycle growth from $1 a loaf activity in 2014/2015, wine (flat), fresh milk (growing behind the market at 2.3 percent) and ready-to-eat cereals and carbonated beverages are down 1 percent and 2.7 percent respectively.​n

ALL HAIL THE MILLENNIALS

NEW ZE AL AND SNAPSHOT FMCG MARKET DYNAMICS (WEIGHTED AVERAGE)

UNIT VALUE GROWTH MAT YA

VOLUME GROWTH

Q3 14

MAT TY

Q4 14

Q1 15

NOMINAL VALUE GROWH

Q2 15

Q3 15

Q4 15

Q1 16

Q2 16

4.2% 3.5% 2.5%

3.2%

2.5%

2.0%

2.3%

2.4%

0.3% 0.0%

-0.2%

2.8%

2.5%

2.1%

3.0%

3.2%

2.8%

4.4%

3.6%

3.1%

0.4%

0.2% -0.2%

-0.4%

3.6%

3.5%

3.2%

-0.2%

-0.1%

-0.3%

RECORD NET MIGRATION IS DRIVING VOLUME GROWTH, WHILST RETAILERS LEAD PRICE DEFLATION

NEW ZE AL AND SNAPSHOT Source: Nielsen

ECONOMY WATCH

Copyright © 2016 The Nielsen Company

GDP GROWTH (ANNUAL %)

INFLATION, CONSUMER PRICES (ANNUAL %)

3.1

2.9

2.6

2.2 1.5 0.9

Q1 2013

Q1 2014

0.3

0.4

Q1 2015

Q1 2016

NIELSEN CONSUMER CONFIDENCE INDEX AP

107 102

107

Q1 2015

Q2 2015

99

106

94

Q3 2015

NZ

107

99

Q4 2015

108

99

Q1 2016

107

96

Q2 2016

The contemporary grocery world may have been moulded to fit the needs of baby boomers, but millennials (or ‘Generation Y’) are increasingly setting the tone, forcing retailers to face unprecedented challenges.

Up until recently, global marketing efforts were almost exclusively directed to boomers.

While that strategy certainly shouldn’t be discarded altogether, it would be blind to ignore the spending potential of the new wave of consumers. That’s why food retailers should create an appealing experience for both generations; today more than ever, supermarkets need to sell ‘experiences’.

According to research from US firm Synchrony Financial, millennials and boomers are not entirely different from one another.

Both love sales and bargains, and both are comfortable with researching and shopping online, with women more likely than men to talk about their purchases on social media. All this said, millennials are more at ease with using their digital devices as a shopping tool, and worth-of-mouth influence is relevant to 82 percent of them, compared to only 52 percent of boomers. Millennials are also more motivated by price than boomers, who in turn are more loyal

to their favourite styles and brands.

A recent report published in the Wall Street Journal revealed that last year shoppers aged between 25 and 34 spent on average US$1,000 less on groceries than the same age bracket did in 1990. In the US, young consumers are also deserting the brick-and-mortar stores, forcing chains to merge, downsize or fold their expansion plans. In a bid to attract millennials, Wal-Mart closed 154 stores early this year and is now planning to prioritise e-commerce investments. Smartphone apps and on-demand delivery services like UberRush go in this direction, and so do augmented reality and virtual reality. The former showed its potential as a marketing tool with Pokemon Go, and some analysts predict it will generate US$80 billion in revenue by 2020. Supermarkets are almost ready to jump on the bandwagon. Microsoft’s soon-tolaunch HoloLens, a sunglass-like device that generates holographic images in users’ field of view, could be used as a personal shopping assistant sending targeted messages, while VR can become a costeffective way to create interactive, potentially endless supermarkets where shoppers would be able to ‘experience’ products and events— regardless of the store’s size. n

Source: Economist Intelligence Unit (EIU)

November 2016 Copyright © 2016 The Nielsen Company

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2016 Market Report

MAKING HEALTH FOODS ACCESSIBLE

by Chris Fisher, GM Merchandise, Countdown

SUGAR, STARS AND CAREER CHANCES

by Katherine Rich, Chief Executive, NZ Food and Grocery Council Three issues dominated the FMCG sector in 2016 as far as the Food and Grocery Council was concerned: sugar and calls for taxes on sugary drinks, Health Star Ratings and reformulation, and career opportunities.

Taking the last first, FGC held its Jobs Expo at Auckland University to highlight the careers available in the industry. We attracted 1,000 students and managed to open their eyes to the great opportunities that are available – from growers right through to supermarkets.

The part that sugar plays again dominated the obesity debate, with public health activists continuing to call for sugary drinks to be taxed – as if it was going to solve the problem by itself. FGC spent a lot of time repeating that taxes haven’t worked anywhere in the world (in Mexico, sales dropped initially, but are now back to where they were before the tax) and that we

need to be looking at a lot things, with education the most crucial.

Stemming from that was the increasing success of the Health Star Rating system, with products being added every week as industry reformulates to attract more stars to help guide consumers on healthier choices.

It was great to see the main supermarkets join this movement near the end of the year, pledging to have all 2,500 of their private label products displaying the stars within two years.

Looking ahead to 2017, FGC will be repeating its Jobs Expo as we look to make FMCG the industry of choice for job seekers. I suspect also that the calls for sugar taxes will continue ad nauseam, despite the facts.

But the big focus for the food industry will remain on innovating and reformulating products to give consumers more healthier choices, as well as on supporting education initiatives in schools and communities.

For ideas and advice, check out FGC’s special new website, healthybalance.nz n

CATERING TO SHOPPERS’ BUSY LIFESTYLES

by Emily Blumenthal, Head of Customer Marketing and Insights, Foodstuffs (NZ) Ltd

New Zealanders are increasingly looking for specialty health foods, whether it’s for health or lifestyle reasons. We know that the health foods market is growing and it is an exciting opportunity for Countdown to make health food options more easily accessible and cost-effective for customers.

We have 129 stores with dedicated health food sections in store to accommodate this growing demand, and we’re continuing to grow this number.

Convenience has long been a trend, as lives get busier, drive times get longer, and customers are increasingly becoming time poor.

We continue to grow in products such as pre-prepared dinners, sliced apples, pre-made guacamole, cheese sticks, sliced cheese as well as pre-packed cheese and crackers, and easy recipe inspiration like Feed Four for $15.

Services that help to make customers lives easier continue to be a massive trend such as online shopping, Click & Collect, more offerings in store such as pharmacy and NZ Post pick-ups, anything that helps to give us more time.

Kiwis continue to love their cheese. We have seen strong growth across the speciality cheese sector

particularly in the blue, feta, halloumi and hard yellow cheese categories. The popularity of home cooking and our customers increasingly entertaining at home will continue to drive growth in this sector.

We will continue to see products reformulated with less sugar, sodium and fat. At Countdown we’ve committed to reviewing our own brand products to improve nutrition as part of our internal brand guidelines. Our work in breakfast cereals has resulted in 1.3 tonnes of salt removed per year.

The trend towards healthier food also flows into beverages, in particular less sugar, which can be seen by the significant growth in the water category, which also includes the increasingly popular and significant growth of coconut water.

This will undoubtedly continue into next year.

Customers continue to want to know where their products are coming from and the trend of organic, free-range and provenance is going to impact greatly in the new year. This will also see more emphasis on education, in particular teaching customers about seasonality, healthy food options and more costeffective ways to shop. n

GENERATION Y:

FOOD FOR THOUGHTS

The estimated purchasing power of millennials is US$170 billion per year. percent of millennials feel that companies should offer more ways to share their opinions online.

Compared to ten years ago, New Zealand has far more dual working families, which has disrupted supermarket shopping patterns.

Traditionally customers would shop once per week, however on average we are now seeing shoppers visiting the supermarket three to four times per week.

This is a result of people being time poor, planning less and the growing desire to buy fresh produce.

Although our customers demand for high-quality fresh products is increasing, affordability is still very important. People are less interested in microwave meals and would prefer fresh, ready-to-cook options.

Time-poor families are looking for quick dinner solutions that don’t involve putting takeaways on the table.

Foodstuffs has developed the Love

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Food Box which is currently being trialled in selected South Island New World stores, with great success.

The concept offers a box of fresh and portioned ingredients which requires cooking, allowing families to have a healthy and fresh meal prepared with little planning or effort. And you can expect to see ready-made meals taking up more supermarket space in the future.

A strong customer trend that has been prevalent for a while now is consumers desire to be more healthconscious. This has led to a growing interest in organics, wholefoods, ethically and locally-grown and environmental and sustainable practices.

Foodstuffs’ ranging is evolving to cater to these health trends and this segment is growing rapidly with OWNED

percent say that real-time product availability would influence where they shop.

more organic and artisan products continually being added to the range.

Kiwi shoppers are also becoming more digitally dependant and have really taken to smartphones and tablets to make their busy lives easier. As the digital shopping space expands, customers will look for a more engaging experience in store.

Shoppers expect to have a more personalised online shopping

A retailer’s ability to make a millennial ‘smile’ is percent more important that it is to a baby boomer; they are also 216 percent more likely to be influenced by in-store touch screen displays.

percent say that knowing a company is “mindful of its social responsibilities” makes them more likely to buy from its brands.

experience, with promotions and specials relevant to them.

As a business, Foodstuffs will continue to develop its offer to cater to shoppers’ busy lifestyles.

We have a number of exciting initiatives in this space including online shopping, Click & Collect and Love Food Box meal solutions which are set to mature to better suit our customer’s needs. n

HEAT or

INFLAMMATION

Heat rubs work on the skin’s surface and gives a tingling, warming sensation

Voltaren® Emulgel® penetrates the skin to treat pain at the source

Blood vessels

Blood vessels Nerves

Nerves

Inflammation

Inflammation

Voltaren Emulgel incorporates Diclofenac, a nonsteroidal anti-inflammatory drug (NSAID).

This medicine works by reducing substances in the body that cause pain and inflammation.

It is concentrated in the tissue under application and only a small amount (around 6%) of the applied diclofenac enters the circulation.1 1. Voltaren Emulgel - Current Medsafe Approval Data Sheet.

Unlike heat rubs, Voltaren is an anti-inflammatory medicine that penetrates the skin Effective relief of muscle pain ALWAYS READ THE LABEL. Use only as directed. If symptoms persist, see your healthcare professional.

Voltaren, Emulgel and the blue man/globe device are trade marks of the GSK group of companies or its licensor.

GSK Auckland, NZ TAPS NA8672

2016 Market Report

A GOOD-LOOKING ECONOMY According to latest ANZ’s data*, our country is relishing a strong economic momentum, with a GDP average growth forecast of 3.4 percent in 2016, higher than Australia (3.1 percent) and the SHARON ZOLLNER US (1.5 percent), and in line with our trading partners (3.5 percent).

In October, consumer confidence has reached its highest level since mid-2015, which will underpin

spending over coming months.

Late-cycle challenges, however, are emerging, such as housing valuation excesses, deteriorating saving, strong credit growth, and a tightening labour market, just to name a few.

“Such excesses can build up imbalances that weaken an economy’s foundations and ultimately require purging and an economic correction or downturn,” told us Sharon Zollner, senior economist, ANZ. Skill shortages appear to be the biggest problem facing firms. “The job market is tightening rapidly, with our job ads series rising for eight consecutive months; skills are

Lack of skilled empl

FOOD INNOVATION IN THE WORLD (Source: SIAL)

Competition Regulation Low turnover Cashflow Exchange rate Other Tax burden Internal Mngnt Rents/Rates Interest rates Ease of credit Supply shortage Pay rates Inflation 0%

5%

10%

15%

Small business

20%

25%

Large business

30%

35%

becoming far harder to find,” Zollner said. “That’s a good thing, but brings other challenges to manage.”

It certainly is positive news for consumers, as ANZ economists expect wage growth to start slowly move higher.

NZ population is also growing, thanks to strong net migrant inflows (+5.9 percent m/m sa for permanent and long-term arrivals). According to Zollner, this is positive for all kinds of spending across the economy, including the grocery market.

Inflation is low, and set to be for some time, meaning little urgency

for the RBNZ to light interest rates.

Decent price increases are largely confined to housing, while food prices rose only 0.4 percent q/q. “Of course, there will be swings and roundabouts across the cycle.

The current strong momentum won’t last indefinitely, and natural handbrakes to growth like capacity and credit moderation will eventually see things soften.” n *Source: NZ Economic Outlook October 2016 / ANZ-Roy Morgan Consumer Confidence / Market Focus

“We work hard to create innovative and real products handmade by the best people using the very best ingredients. We pride ourselves on our uncompromising integrity - fuelled by a burning passion for what we do.” ”We truly believe that food simply tastes better when made by people not machines“

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2016 Market Report

CONNECTED MARKETING COMMUNITY

by Gill Stewart, Chief Executive, Marketing Association The Marketing Association was founded in 1974 as the Direct Marketing Association (DMA), changing its name in 2005 to the Marketing Association. Our vision is to drive business success through inspiring a connected marketing community.

With ever-increasing complexity in the environment that businesses are operating in, marketers in New Zealand want an association that can provide relevant education and development for every stage of their career.

Additionally, they want a voice for their concerns and industry issues, as well a platform to facilitate connections between other members, leaders and organisations.

Pleasure innovations maintained their lead worldwide.

As products’ convenience has become expected by consumers by default, the ‘convenience’ axis saw a significant drop in its share of innovations.

(Source: SIAL)

®

Earlier this year, we asked our members to share their key issues, which centred around: • global competition • staying on the front edge of digital marketing • industry sectors such as hospitality have become very commoditised • customers can voice their concerns easily through social media becoming keyboard warriors • businesses have to be customer-centric for real, and not just say they are.

Quoting a MA member, “Social media have extended the workday for the whole team because in your leisure time you’re sitting at home, and the phone dings, and you go over and it’s a one-star review. Well, you know, you can’t leave it there.”

Often our challenges open up opportunities and selling online allows businesses to reach out to a wider audience.

Customers can easily check out competitors’ prices, which hopefully encourages better service and innovation, especially around loyalty programmes.

In 2017, we need to ensure that we own the customer experience, as well as keep up with technology and how it affects consumers and our own marketing channels.

Everyone has to be a data ‘expert’ as it can come from platforms outside of the norm. We also need to continue to show proof that marketing contributes to the bottom line.

Visit www.marketing.org.nz and sign up to receive updates on upcoming events and courses, as our focus is to help businesses achieve growth through effective marketing. n

NZ’s No.1 BRAND FOR SENSITIVE TEETH† Do these hurt your teeth?

• As many as 1 out of 2 New Zealand adults suffer from tooth sensitivity^ • Sensodyne Repair & Protect uses a breakthrough formulation containing NOVAMIN®, which creates a reparative* layer over sensitive areas of your teeth.

$2

• ‘Sensitive’ is the #2 sub-category of Toothpaste (23% share), † and growing +7.5%

• Sensodyne has 75% share of this segment, and is growing +10.5%

rate . 2 m card † †

• Sensodyne Repair & Protect is driving the category +25% or +717k ^ Survey: Based on research conducted by Direction First sponsored by GSK in December 2012, n=803 (18+ yr olds). † Source: IRI Supermarket Value Sales data MAT to 18/09/2016. For the relief of sensitive teeth. * Forms a protective layer over the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.

Always read the label. Use only as directed. If symptoms persist visit your healthcare professional.

Sensodyne, the rings device and NOVAMIN are registered trade marks of the GSK group of companies or its licensor. Auckland, New Zealand. TAPS PP8865.

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OWNED

Maximise sales for summer with our instant trendy pastel sprays.

NEW

● EASY TO USE spray onto wet or dry hair for instant results on blonde hair ● GENTLE leave-in formula - just style and go!

INSTANT PASTEL RESULTS IN 3 EASY STEPS

● Lasts up to 3 washes ● No hair damage Available in 4 shades: Mint Green, Pastel Apricot, Icy Blue, Cotton Candy.

RRP: $9.99 Semi-permanent segment is driving growth +75.8% vs. YA despite the Colour category in decline (-3.1%).* *Aztec Grocery MAT June 2016, Colour Segment.

STEP 2 STEP 3

STEP 1 instagram.com/antoinettebonbon/

Opportunity to recruit new and younger users to the category!

2016 Market Report

A REAL KIWI INNOVATION

Not all kumara chips are created equal Sunny Hill stands for Less Fat, More Goodness.

It's much healthier.

Sunny Hill continues to innovate within the snack space, thanks to its unique formulation and the recent introduction of convenient multipacks.

While there are several chips on the market, including a few kumara chips and crisps, Sunny Hill Kumara Chips are different. For starters, the company has developed a true lowtemperature cooking technology that retains more of the nutritional value of fresh kumara and keeps its natural colour.

Unlike common snack chips, which often contain high levels of fat and have a low nutritional value, Sunny Hill Kumara Chips are low-fat and provide consumers with a healthier and tasty alternative. Pot-cooked in small batches with a traditional touch, these full-flavoured chips are also sliced with skin on, resulting in a light and crispy, 100 percent natural product.

“Our Kumara Chips are a Kiwi innovation,” said Kenneth Wang, director of Nutritious Foods, the team behind Sunny Hill. “Consumers like them for their taste, and even more because they are healthier. Years of R&D by nutritionists and food specialists have made Sunny Hill the leading choice in the kumara chips category.”

The range includes different flavours such as Original, Salt & Pepper, Sour Cream & Chives, and Sweet Chilli, available in 120g and 40g packs as well as 90g (15g x 6) multipacks.

“Our recent release of multipacks has

been gaining momentum, catering to a wider consumer base; people having a tea break at work, outdoor travellers, parents preparing their kids’ lunchboxes or simply Kiwis looking for a moment of indulgence,” said Wang.

In the coming future, the Nutritious Foods’ team will continue to offer New Zealanders healthier and tastier premium kumara products. Their motto ‘Once tried, you will love it!” is proven to be true.

For more information, email enquiry@kumarachips.co.nz or visit www.kumarachips.co.nz n

CONFECTIONERY FUELS GROWTH FOR RETAILERS

Rich in Vitamin A (B-Carotene) Good Source of Dietary Fibre Light and Crispy

Gluten and Nut Free No Artificial Colours, Flavours or Preservatives

Low temperature cooking technology guarantees Sunny Hill Kumara Chips retain more nutritional value of fresh kumara.

Flavours: Original, Salt & Pepper, Sour Cream & Chives, Sweet Chilli Pack sizes: 120g, 40g, & Multipack 90g (15g x 6)

Available from

and selected retail outlets.

www.kumarachips.co.nz * Minimum 25% less fat compared to common potato chips.

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In 2016, confectionery established its position in the retail supermarket environment as a power category, growing value sales at +7.5 percent which equates to an incremental $36.5 million increase in revenue to overall supermarkets. At this rate, confectionery is the second largest contributor to growth for Total Supermarkets, delivering 10 percent of all growth in the last MAT period, despite only representing 4.4 percent of total sales.

Strong innovation across the total confectionery category has been a key driver of growth in 2016. Lance Dobson, retail and CPG leader at Nielsen, recently pointed to the numbers which show the category is a major player when it comes to growing sales through new products and innovation. “About eight percent of all supermarket growth is driven by chocolate confectionery,” Dobson said.

The launch of Cadbury Dairy Milk with Oreo is just one example of how has been successful in driving category engagement and sales. Shoppers actively seek out innovation and new flavours from the category, and the Cadbury Dairy Milk with Oreo Blocks launch scanned over $1 million retail sales in just three weeks, quickly joining the Nielsen Million Dollar Club, usually reserved for launches that achieve the $1 million mark at 13 weeks in the market.

Importantly, the Cadbury Dairy Milk with Oreo launch has proven highly incremental to total chocolate block

sales and maintained strong repeat purchase.

Mondelez New Zealand country head, James Kane, believes the company’s commitment to highquality innovation is why consumers have supported the product.

“With Cadbury Dairy Milk products taking three of the eight places amongst the Nielsen Million Dollar Club in 2016, we’ve seen the benefits of working hard to understand consumers and the category so that we can meet their quality and taste expectations,” he said. Partnership with retailers and strong in-store execution were also critical to driving the success of Cadbury Dairy Milk with Oreo.

In the recent Colmar Brunton “NZ Brands I Love” survey, three of the top six brands are confectionery brands, Whittaker’s, Cadbury and Pineapple Lumps, proving consumer sentiment is strong towards the category.

“And hold on to your hat in 2017,” said Kane. “Expect a bigger and bolder confectionery program from Mondelez rooted in our continued investment in understanding Kiwi consumers. This program will be packed with great innovation, continued investment in our brands and the category, exciting consumer events and customer marketing programs, all tailored to unlock future category growth.” n

2016 Market Report

QUALITY FORMULATIONS TO SUPPORT NEW LIVES

by Emma Slater, Category Manager ANZ, Danone Nutricia

CHANGING FOR THE GOOD This year has marked a change in direction for Meadow Fresh, with the introduction of their new Meadow Fresh milk with no added permeate—less processed, richer, naturally creamier taste and a little closer to nature.

“We know consumers are looking for more natural products that are less processed and we are listening,” said Katherine Jensen, marketing manager, Goodman Fielder.

Most standard milk has permeate (a natural byproduct of milk added),

which reduces the amount of protein in the milk and standardises the taste, whereas milk with no added permeate has natural levels of protein and calcium with a richer, creamier taste. This means that there may some fluctuations through the year, reflecting natural seasonal changes.

“Meadow Fresh milk also has a new look on the outside with a new sleek jug-shaped bottle with handy measuring guide on the side of the pack. Less processed, more goodness.” n

For over 100 years, Nutricia has worked with parents and healthcare professionals to support new lives. At the heart of this work is our commitment to science-driven research and development, quality manufacturing and our respect for the responsibility we have to promote the importance of Early Life Nutrition, specifically concerning the health of mothers and children.

In New Zealand our brands include Karicare, Karicare Gold+ and Aptamil Gold+. Our Toddler Supplement products are supported through above and below the line activity, as well as having a dedicated Careline team made up of midwives, dietitians and mums to support Mums, Dads and carers throughout their journey.

The New Zealand grocery infant formula and toddler milk supplement market is worth $81m for the latest MAT to 02.10.16 and Nutricia represents 68% value share*.

It has been a year of continued growth for Nutricia, growing ahead of the market, up 22% (value) and 5.7 share points*.

The fastest growth is coming from Nutricia’s premium brand, Aptamil Gold+, following a price adjustment via EDLP and $900k investment in above the line media behind Aptamil Gold+ Toddler, focused on TV and digital channels.

The NZ heritage brand Karicare (17% volume share*) continues to invest significantly with $1.6million in 2016 to support the Toddler milk supplement products and has launched a new “Made in NZ” campaign this year, celebrating our

Kiwi heritage and Kiwi sourcing.

The new campaign also had another successful ‘onesie consumer’ promotion supported above and below the line and in-store. Infant Formula is a highly planned purchase with 75%^ of Mums leaving the store if their choice of formula is not available – therefore the No.1 priority is on shelf availability of the key brands and products in the category.

In addition, Infant Formula is the No.1 aisle driver, 89%# enter the aisle to specifically buy formula, so it’s important they can find it. Having a full bay of formula makes the products easier to find and easier to shop, creating a destination in-store for Mum. 2017 is shaping up to be another action packed and successful year with continued support for our toddler milk supplement products. n *IRI Scan Data, Total NZ Local Supermarkets, MAT to 02.10.16 ^FiftyFive5 NZ Shopper Research project Oct 2013 #Shopperpedia Baby Food & Formula Review Nov 2012

CADBURY FAVOURITES, THE COLOUR PURPLE AND FREE THE JOY ARE TRADE MARKS USED UNDER LICENCE.

November 2016

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2016 Market Report

EYES OPEN ON THE BREAKFAST TRENDS

ALL ABOUT HAIR It’s been a great year for Schwarzkopf, with innovative products and successful launches into the Hair category. The brand has also won the ‘Trusted Brand Hair Care’ voted by New Zealanders again in 2016.

“We are truly honoured,” said Henkel’s senior brand manager, Priscilla Khor. “As a dedicated hair cosmetic company, we are passionate about bringing good quality hair products to all of our consumers.”

With the Hair Colour market being in decline since 2013, Schwarzkopf has been searching for new ways to boost colour sales.

“This year alone, we focused on delivering new products that meet our target customers’ need for efficiency, ease of use and style.”

A first-to-market solution, Schwarzkopf ’s new Live Salon Colour Refresher Mousse is an innovative ammonia-free product that refreshes hair colour in between dyeing and restores shine and gloss, with no need for gloves or mixing—all within just three minutes.

Another recent addition is the Live Colour Pastel Spray in four fashionable shades; Icy Blue, Cotton Candy Pink, Pastel Apricot and Mint Green. This

easy to use, temporary colour spray lasts up to three washes and allows young Kiwis to change up their look without commitment, any time they want. The innovation has met with huge excitement among the 18-25 age range.

“In terms of colour trends, we have seen the emergence of pastel shades, and even cool grey shade, which consumers have been asking us to bring in. As we are heading into summer months, we believe these shades will perform incredibly well.”

Speaking of 2017, easy to use products with convenience in mind and hybrid products such as 2-in-1 are set to remain popular.

Also, products that are crafted with sustainability in mind and natural ingredients will be well sought-after by many.

Schwarzkopf plans to drive further growth in the Colour market with some exciting new NPD. “Our focus is on innovative products, fashion trends and stunning shades to give consumers the ability achieve and maintain the styles they want at home,” said Khor. “So watch this space and keep an eye out on your product shelves – Schwarzkopf has some intriguing products on the way.” n

Founded 19 years ago, Auckland-based company Pure delish manufactures breakfast cereals, snack bars, cookies and slabs. They make unique, innovative and category challenging products that not only have many health benefits but taste amazing too. Market leader in the highend premium breakfast cereal category, the company is now celebrating the 10th anniversary of its first cereal to market, Original Chunky Nut Muesli. Ten years on, Pure delish has ten products in its cereal range.

2016 has been a great year for the business, with the introduction of two new products, one in cereal, Passionfruit Crunch Ancient Grainola and one in snack bars, No-grainola Choc Bar, both finalists in this year’s NZ Food Awards. Domestic sales are continuing with excellent growth and increased distribution across all channels including Foodstuffs, Progressives, independents and foodservice (including airlines and gas stations).

“The high-end premium breakfast cereal and snacks category is continuing to grow like crazy with a lot of new players coming into the space,” said Kaz Staples, owner of Pure delish. “The great news is there are more and more consumers wanting to buy better quality products and they are realising the true value that comes with paying more for superior quality.” Pure delish has noticed new trends in consumer behaviour, especially in the health and well-being sector with people not only being aware

of allergens, but also conscious of the health benefits and nutritional value of what they are buying.

“It is a constant moving target so it is important to know what is ‘on trend’ and how long trends may last. Ten years ago it was all about being low fat, now fast forward a decade and it is all about low sugar and more good fats. Tomorrow will be something else, so as a business it is so important to be able to adapt quickly and respond to market demand,” said Staples.

2017 is already looking like it will be another fantastic year, with more new product innovation already underway.

What’s more exciting for the company is the more they grow, the more people they can employ—This is the true essence of Pure delish. n

FROM POCKET TO PROFIT Over the last few years, an increasing number of supermarkets have been opting for cash recycling to improve their bottom-line. By reusing the cash deposited and dispensed, cash recyclers remove the entire labour intensive hand counting of cash off float dispense/deposit and banking preparation. As a result, savings can amount to an astonishing $20,000-$30,000 per year in wasted costs.

With supermarket operators continuing to better understand the true operational and financial benefits of cash recyclers, Glory Global Solutions (NZ) continue to experience increasing demand in their cash recyclers with 30 percent more installations in supermarkets in 2016 alone and over 400 now in operation nationwide.

But how does a cash recycler help grow profits? According to Glory Global’s head of sales, Phil Dow, this solution is beneficial in five key ways.

First of all, through a reallocation of labour resources: cash office labour can be reduced from a typical 3-4 hours a day to just 15-20 minutes, with average savings of around 3.5 hours per day.

Secondly, by optimising their checkouts, most supermarkets can free up around 35 percent of their till cash requirements. Stores can also save around $30,000 by reducing their reserve cash holdings, not to mention further

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savings due to reduced self-checkout cash holdings. These would be cut to as little as $1,500 per self-checkout, bringing total savings to $22,000 for a store with four self-checkouts. Lastly, it must not be forgotten that cash recycling accelerates the start of shift and end of shift processes, saving up to 9 minutes per till per day. But are cash recyclers suitable for all supermarkets?

“In most cases, yes. The answer is dependant on the physical cash processed in-store, not the card vs. cash ratio,” said Dow. “As long as a supermarket banks anything from $2,000 in cash per day, then a cash recycler will typically pay itself off within 12 to 18 months, leaving years of increased profits to be made thereafter.” n

2016 Market Report

ART AND SCIENCE OF BUTTER MAKING

Traditionally churned on the West Coast of the South Island, Westgold is the retail butter brand created by Westland Milk Products, which means that generations of pride and expertise are packed into every block. Westland was founded in 1937, but its history dates back even further, to 1893, when the first commercial butter plant opened on the West Coast.

The Westgold brand was launched more than a century later and, this year, Westgold’s butter finally hit NZ supermarkets. It met with immediate success. “2016 was a great year for Westgold,” said Charlotte Sullivan, head of marketing, Westland. “It began with

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winning the ‘Food for Chefs Champion Butter Award’ at the 2016 Champions of Cheese Awards in March. The win came just one week before our NZ retail launch, so we couldn’t have asked for better timing.”

Since that point in early March, the company has revamped its Westgold brand and expanded its distribution to over 210 supermarkets. Another highlight for this year was the launch of Westgold’s first-ever advertising campaign using the ‘Cream, Heart and Soul’ creative, which celebrates the high-quality of its butter, made with cream from pasture-fed cows.

The process of butter making has, in fact, been refined over generations

OWNED

THE MOST INNOVATIVE CATEGORIES

Dairy products have a narrow lead as the world’s most innovative product category, replacing non-alcoholic beverages, which held the top spot in the previous three years. The ready-made meals category is in third place and two of the three most innovative categories belong to the ‘fresh products’ extended family.

The frozen food market is represented by the frozen savoury products, ranking fourth. Lastly, the cocktail foods / appetiser grocery products came in fifth.

(Source: SIAL) to become both an art and a science, always maintaining a focus on farming excellence and sustainability. The result is one of the world’s most trusted dairy products, providing Kiwi families with genuine nourishment.

2017 is also looking to be a big year for Westgold. “Now that we’re a bit

more established in the market, we want to take the opportunity to communicate with our consumers and tell them our story,” said Sullivan. “We’ll continue to build upon our distribution base, focusing on supporting our retailers in the South Island and growing in the North Island.” n

MEADOW FRESH IS CHANGING FOR THE GOOD INTRODUCING…

NEW Meadow fresh NO ADDED PERMEATE milk

WHAT DOES NO ADDED PERMEATE MEAN? Most standard milk has permeate (a natural by-product of milk) added, reducing the amount of protein in the milk, standardising the taste.

Milk with no added permeate has higher than average protein and calcium levels, while there may be some fluctuations throughout the year, these reflect natural seasonal changes.

CONTACT INFORMATION To find out more about any of these changes please contact your local Goodman Fielder Representative or give us a call on 0800 GETFOOD or check out the website www.meadowfresh.co.nz

IT’S NOT ONLY ABOUT WHAT’S ON THE INSIDE… you can see the milk so you know how much is left!

Good handle easy TO carrY AND pour

HANDY MEASURING GUIDE FITS IN THE FRIDGE

RECYCLABLE MATERIAL

STURDY

editorialcomment A TOUGH OLD YEAR Plain packaging of smokes is only the start as we all well know. There is always going to be another pressure group (and almost always from the academic quarter) that will find something sensational to challenge our industry with. The best thing that could happen is that everything is plain-packaged and then we wouldn’t know what it is or whether it was good or bad for us. Our supermarkets could be like a lucky dip store.

2017 is going to be really interesting with a food and grocery code likely, more pressure on sugar and additives, someone bound to be pressing for grocery and convenience to handle a container deposit scheme, country-

Peter Mitchell Publisher

This was the year that the food and beverage industry came under fire from lots of quarters – truth is it is always our fault no matter what the accusation.

Clearly it was the year in which we made people fat, and the same year that all New Zealand consumer needed protection from those awful purveyors of things that if they didn’t go bump in the night, they certainly needed to be stifled and regulated.

of-origin labeling becoming a fact, more emphasis on local and artisanal products, no advertising to children (maybe even no food or beverage advertising at all), creeping legislation on everything relating to health, forced reformulations of products, the major issue of food waste (and hopefully the elimination of best-before dating). And that’s only the tip of the iceberg.

Thank heavens that Christmas is coming up and we all get a break.

Oops, I forgot that suppliers really have to be on their toes right through the holiday period or stock levels and oos will be worse than ever. Shut down at your peril!

THE NEW ZEALAND BEVERAGE COUNCIL (NZBC) P.O. Box 47, AUCKLAND 1140, New Zealand.

Email: info@nzbc.nz Phone: +64 9 309 6100 DDI: +64 9 302 9932

FGC CONFERENCE Sarah Mitchell Editorial Director

This year’s FGC conference was held in the sunny Gold Coast that saw a large number of the industry representatives attending. Rob Redenbach’s presentation was well attended where he shared his insights into how resilience and grit pays off in business in the long run. Members of the FGC are able to download a complimentary

MORATORIUM: What

copy of his book online.

The second day of the conference was well received with feedback that the workshop by Owen Eastwood on ‘Building a World Class Performance Culture’ was a standout. Eastwood is the CEO of Hoko Culture and helps leaders build high-performance team/ organisational cultures.

With the sun out in full force, the golf course was the place to be on day one topped off by a poolside cocktail gathering that evening. I am in discussions with Peter regarding my golf lessons and a golf membership, however, he is not keen to relinquish

his industry golf duties just yet. But he did say that the caddy position was available. Elvis may have left the building but he hasn’t left the golf course.

You Need To Know

As anyone familiar with NZ supermarkets knows, approaching the year’s end means the product and price change moratorium for the Christmas period (from Latin morari, ‘to pause, delay’) is about to kick in. Countdown’s moratorium will be effective from Monday 5 December 2016 to Sunday 8 January 2017 inclusive. As for Foodstuffs, the moratorium on prices will run from 21 November 2016 through to 29 January 2017, while for new products it will

begin on 28 November 2016 and will continue until 8 January 2017, all dates inclusive.

“Our suppliers were told of these dates a number of weeks ago, to allow them to confirm any changes well in advance,” said Antoinette Laird, head of external relations, Foodstuffs (NZ) Ltd. “As always, if a supplier was to come to us with a new product or price that was of significant benefit to our customers, we would give that due consideration.” n

SupermarketNews is published under license. Please direct all enquiries and correspondence to SupermarketNews. The opinions and material published in this edition of SupermarketNews are not necessarily those of the publishers unless specifically stated. All material in this publication is copyright and may only be reproduced with the consent of the publisher.

Copyright 2015

PUBLISHER Peter Mitchell, peter@reviewmags.com

ASSOCIATE EDITOR Rossella Quaranta, rossella@reviewmags.com

MANAGING DIRECTOR Tania Walters, tania@reviewmags.com

ADVERTISING SALES Felicity-Anne Flack, felicity@reviewmags.com

EDITORIAL DIRECTOR Sarah Mitchell, sarah@reviewmags.com

SENIOR DESIGNER Raymund Sarmiento, raymund@reviewmags.com

The NEW ZEALAND BEVERAGE COUNCIL is an industry association whose members cover all aspects of the non-alcoholic beverage market both in New Zealand and the export markets.

The Council members are spread throughout New Zealand and come together annually for an industry conference that covers industry issues and is addressed by international speakers. The organisation monitors product quality and sets standards for the industry and runs national competitions and awards.

ATTENTION GROCERY SUPPLIERS The Food and Grocery Council is an industry association for grocery suppliers providing members networking, events, industry information and strong advocacy.

Contact us for information on the benefits of membership: Katherine.rich@fgc.org.nz • Networking • Industry Updates • Conference and Events • Education and Training • Advocacy and Law Reform

Design Assistant: Hannah Sames CIRCULATION & DISTRIBUTION MANAGER Kieran Mitchell, kieran@reviewmags.com

ISSN NO. 1173-3365

Suite 9, Level 3, 20 Augustus Tce, Parnell, Auckland, PO Box 37140 Parnell, Auckland. Tel (09) 3040142 Fax (09) 3772794

www.fgc.org.nz

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60% GROWTH IN THE LAST 12 MONTHS* Two serves per day provides at least 20-50% of the recommended dietary intake (RDI) of 16 essential vitamins and minerals.^ Made with cows milk, enriched with vitamins and minerals.

A premium toddler supplement from 1 year of age, Aptamil® Gold+ 3 Toddler Nutritional Supplement is specially designed to help meet the dietary needs of active or fussy toddlers whose dietary intake may not be adequate.

• • • • •

Contains Zinc, necessary for normal immune system function^ Iodine, Iron and Zinc contribute to normal cognitive function^ Calcium and Vitamin D for normal teeth and bone structure^ Contains Omega-3 DHA fatty acid^ Sucrose (table sugar) free and no artificial colours^.

If you have any questions about Aptamil® Gold+ 3 Toddler Nutritional Supplement, call our team of professionals on 0800 438 500. *IRI NZ grocery dollars (000) growth % vs PP MAT 04/09/2016 ^When consumed as part of a healthy varied diet and prepared as directed FOR TRADE USE ONLY.

news

NOT JUST A BISCUIT COMPANY

TOP-NOTCH CHOICE FOR BREAKFAST

There are a number of reasons why Blue Frog’s Zesty Orange Syrup topped the Artisan category at this year’s NZ Food Awards. The premium breakfast business has big ambitions and delivers on multiple levels: by combining trend flavours and excellent packaging, the company allows for a genuinely madeat-home taste experience.

The man behind this success is Scotty Baragwanath, founder and chief cereal maker. Baragwanath has been a ‘crazy foodie’ since he was five and, after two decades as a top-notch food technologist with a large global FMCG, he decided to start his own cereal company. He channelled all his passion and expertise into the brand, wanting it to be simple and extraordinary at the same time, hence the name. “Blue was all about

being memorable, and ‘frog’ was my nickname when I was a child, the youngest of four children.”

Blue Frog’s packaging has recently been revamped, in collaboration with award-winning design company Phd3.

Meanwhile, the company continues to focus on top-quality ingredients.

Truly disruptive product innovation is the backbone of the company. The Zesty Orange Syrup’s recipe had been in the making for six months, and the result is an innovative product like no others, designed to be poured on top of cereals to create a wonderful breakfast experience, or as a culinary syrup for beverages and savoury dishes.

Blue Frog is also launching a new kids range in December. This has created an exciting opportunity to partner with premium businesses like All Good Bananas, OOB Berries and peanut butter company Fix & Fogg. Available in three varieties, the new range will fill clear white space in the current kids cereal market, showing that taste and nutrition are not mutually exclusive. “Our kids range will boast no refined sugar, low salt and a low overall sugar content of less than 4g per serve – but not at the expense of outrageous taste.” Still madly in love with the multi-sensorial experience of cooking, Baragwanath is now working on range extensions for 2017. n

To acknowledge its 150-yearold history, Griffin’s has recently relaunched as The Griffin’s Food Company. The corporate logo has also been rebranded, with a new design based on the old brass biscuit cutters from Griffin’s original factory in Nelson. “Over the years we have evolved to be more than just a biscuit company, so we felt that the time was right to evolve our brand from being clearly a biscuit brand to a broader food brand,” Alison Barrass, CEO of The Griffin’s Food Company, told us.

As a paddock-to-plate operation in New Zealand, the company is focusing on how it can play a more active part in the social and economic development of our local communities. This involves job opportunities as well. “We

manufacture over 95 percent of our products on shore in New Zealand, and we generate all our innovation locally. As such, we have the full suite of career opportunities across manufacturing, marketing, sales and technology,” said Barrass.

As for this year’s performance, the company has enjoyed great success with products and brands that offer consumers healthier choices, even though their best-sellers remain Toffee Pops, Gingernuts and Chocolate Chip Cookies. “Over the next few years, you will see the mix of products that we offer shift towards more healthy products in the portfolio, but there will always be your favourite Griffin’s biscuit available for that extra special treat.” n

MASSIVE STORE OPENED IN QUEENSTOWN

Pak’nSave Queenstown has officially opened its doors, following years of planning and several months of construction. Owners Anthony and Michelle King bought the store earlier this year, after having run the Remarkable Park New World for five years. The massive 5,765 sqm supermarket offers wider aisles and an extensive product range that includes Central Otago wines, artisan cheeses and the everpopular Remarkable Tortillas made daily in Queenstown. At least 150 staff are now employed, with even more job opportunities being available in the near future. n

OUR SOCIAL RESPONSIBILITY ON HEALTH AND NUTRITION

As a food retailer, our fundamental purpose is to provide Kiwis with a choice of affordable groceries, and make their shopping experience as easy and enjoyable as we can. At the same time, we are in 184 communities around New Zealand, and we are committed to playing our part to support the people in the towns and cities where we have supermarkets.

Last year the Government announced its Childhood Obesity Plan and asked those across the food industry, including supermarkets, suppliers and quickservice restaurants, to take steps to address this important issue facing Kiwi kids and families. The Government plan recognises it will take society-wide action to meet this critical challenge.

I’m proud that the retail industry has been quick to respond. In October, Retail NZ announced retail industry pledges under the Obesity Action Plan.

At a Ministry of Health forum in late October, Countdown announced its Health and Nutrition Targets.

A supermarket business is about giving customers choice. However, at Countdown we can play a role to help customers make more informed decisions about food choices. We have set out how we are going to do this, through a series of clear, measurable targets for the year ahead. We will report on our progress against these targets in next year’s Corporate Responsibility Report.

Countdown has already been helping

Dave Chambers

Managing Director Countdown

Progress to tackle this societywide health challenge will take a combined effort across Government, families, schools and industry.

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customers make healthier choices for some time now. Our Feed Four for $15 recipes helps families cook affordable and healthy meals at home. Last year we introduced Free Fruit for Kids.

We estimate we are giving out around 50,000 pieces of free fruit to kids around the country every week.

Included in our recently released targets is a commitment to review the nutritional value of our private label products (Essentials and Countdown) and reformulate levels of sugar, saturated fat and sodium. Our ambition is to be at category average, if not better, for these products. We will complete this work by December 2018, alongside a complete roll out of the Health Star Rating on all our applicable private label grocery products.

Our stores will evolve too. We are focussed on driving fresh fruit and vegetable sales through better designed produce sections, and direct relationships with farmers. Fruit and veggies are the first thing customers see when they come into store, and it’s a place where we want to give our

customers the best quality and freshness.

We will also have at least one confectionery-free check-out in 95 percent of our stores by the end of this year. We are continuing to introduce dedicate health and wellness sections in our Countdown network.

Moves are afoot with our online shopping website too. As a national online retailer, we want to provide customers more information about the products they choose to have delivered.

So, by the end of the year, our online shopping website will contain a raft of important nutritional information, and the Health Star Rating.

Progress to tackle this society-wide health challenge will take a combined effort across Government, families, schools and industry. I commend all of our suppliers, retailer community, and other industries bodies who have also been very active in this area and encourage us all to continue to look at new ways and see what further activity we can do to help Kiwis make better food choices. n

My Main Course is an ingredient that helps with inspiring meal ideas that can be customised by the consumer to create their own homemade meal.

The range features four meat in sauce and two vegetarian varieties that can be found in the chilled foods section.

Flavours include, Thai Chicken Curry, Savoury Mince, Pulled Pork, Mexican Chicken, Slow cooked Baked Beans and Green Lentil Dahl.

brand association My Main Course is made with quality Hellers and Santa Rosa products along with premium produce for the vegetarian range.

marketing support • • • •

TV, magazines, paper, mailers, associated EDM and social media in store tastings our ‘Taste Truck’ sampling on pack promotion, extensive website and social media recipes

product details

vegetarian

1m

$

450g – meat & sauce range 500g – vegetarian range Direct to store • 6 per carton • line priced • gluten free

mymaincourse.co.nz

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news HANGOVER NOT INCLUDED

Whatever the reasons (all equally valid) why you can’t or don’t want to drink alcohol, Soul Beverages has you served with its range of classic cocktailinspired, hangover-free flavours. Soul’s story intertwines with that of ownerfounder Julia Hunt. The brand started a partnership with Neil Cropper/Bundaberg NZ shortly after its establishment, nine years ago. When Hunt and her thenhusband regained their 100 percent ownership, in 2011, they found a new manufacturer down in Christchurch.

“We sent the signed contract by email at 12.50. At 12.51, the earthquake struck,” Hunt recalls. Even though the facility wasn’t too badly affected, Hunt lost her house. “It was alright; we became minimalists and all of a sudden we were supporting the Christchurch economy.”

In the following years, the company moved production to Australia to meet production needs and, due to inadequate representation, ended up floating on its own for a while. Four months ago, Hunt decided it was time to get Soul back on track, and the business has been experiencing explosive demand ever since.

Recently, Tauranga-based Pure Bottling offered them the chance to move manufacturing back to NZ at a competitive cost, and they’re now about to launch at BP nationally,advert_art in Fiji, Australia, black_FMCG paths.pdf

WITH KIWI FAMILIES IN MIND

JULIA HUNT

and China. Excitingly enough, Soul has been chosen among 30 international companies for a promotional event around the next Academy Awards, with Hollywood celebs walking around and trying samples. The team is also growing, with Julia’s right-hand woman Lokelani Cochrane and full-time national sales manager, Teresa Lawry, jumping on board, as well as some strategic partners working tirelessly to support growth and keep up with demand.

Soul’s alcohol-free mojito, cosmopolitan and margarita are already available in leading Liquorland, Countdown, New World and Pak’nSave stores, catering to a very loyal following base of 30+ consumers, pregnant women and moderate drinkers.

“Further variants and sizes are also in development, and we would love to reintroduce our Pina Colada.” This is just the beginning—nothing is going to stop these searchers8:36 now.amn 1 Soul 23/06/16

The food industry has confirmed it will continue to be at the forefront in protecting Kiwi kids from unhealthy advertising. The NZ Food and Grocery Council will support a review of the ASA Children’s Codes, after a panel led by Sir Bruce Robertson had recommended ‘significant changes to further restrict advertising to children,’ including the adoption of a new combined code to cover advertising to children and young people.

The matter is of particular relevance due to Retail NZ’s recent Pledge on Reducing Childhood Obesity, involving Foodstuffs, Progressive Enterprises, Moore Wilson and Bin Inn. By December 2018, Countdown will nutritionally review 1,000 private

label products and, where necessary, reformulate them to reduce their sugar, saturated fat and sodium content, with an extensive roll-out of the Health Star Ratings. By year-end, 95 percent of stores will also have at least one confectionery-free checkout.

Foodstuffs, on its part, has pledged to focus on four key areas—reformulating private label products; providing education on diet, nutrition and physical activity through the Food for Thought Charitable Trust; completing the rollout of the Health Star Ratings across its private label portfolio by the end of 2018; and ensuring all marketing activities comply with the relevant ASA Codes and Code of Advertising to Children. n

BEWARE OF IMITATIONS

The UMF Honey Association (UMFHA) is now featuring a full list of all the licenceholding members on its website www.umf.org.nz, which can be easily checked through a handy search function. The initiative will help consumers all over the world be sure that what they’re buying is an authentic, certified product. n

No fuss

Mussels & Clams No hidden cost C

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• Less labour • Less waste • Easier food safety • Easier quality control • 12 month chilled shelf life – no additives

K

For more recipe ideas visit

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www.omegaseafood.com

Indulge in a moment of pure Joiy A Sparkling Wine to release your inner mischief

news BOOK OF THE MONTH HAVANA COFFEE WORKS

by Geoff Marsland with cartoonist Tom Scott

If you’re after an energetic, inspirational business story, this autobiographical work will leave its mark. From its beginnings in Cuba Street, Wellington to importing Cuban coffee, through to its current coffee empire status, this book tells the fascinating tale of Havana Coffee Works and its flamboyant, largerthan-life founder Geoff Marsland.

After a challenging childhood and some tricky teenage years, Marsland spent his youth at sea on fishing boats and then in the fashion trade, before a visit to Vancouver changed his life for good. ‘Hooked by the aroma of strong coffee’, Marsland

returned to New Zealand. In 1989, he opened Midnight Espresso Café and launched real coffee into the bloodstream of Wellington, kickstarting a nationwide cultural revolution around espresso machines and flat whites that continues to this day. From Cuba Street to the island of Cuba, Marsland and his then business partner decided to buy and roast coffee beans themselves and, armed with a letter from their bank, set off for Havana.

As the story goes, years later the son of Fidel Castro, also called Fidel, paid a visit to Marsland in Wellington at the HQ of Havana Coffee Works. We don’t want to spoil any more than this. The release date is late November. n

FIX & FOGG’S TEAM

BUILDING A ‘BUTTER’ WORLD

It’s been a very busy and exciting year for Fix & Fogg. The Wellington-based peanut butter makers expanded into supermarkets across the North and South Island, even crossing the ditch to hit David Jones stores in Australia. Demand skyrocketed, prompting the business to invest in new machinery and open a larger production facility around the corner from their original tasting window on Eva Street.

“We love the vibrancy and community of city life in Wellington, and we wanted to keep our production in a place where customers and tourists could come and see us in action,” said Thom Brooks, general manager, Fix & Fogg. “We are looking forward to rolling up our sleeves and settling into our new production space.”

The team has also expanded to nine people with two new faces, Ben and Audrey, coming on board to help out. Environmentally and socially committed, the company has just signed a partnership with local NGO Change Makers, who are helping young refugees settle into life in New Zealand. “Shortly we’ll be welcoming our first intern, Homasa, a super lovely enthusiastic person from Syria, and teaching her how to make delicious peanut butter.” n

SPREADING THE GLUTEN-FREE WORD The gluten-free market has exploded in recent years, but very few companies can boast the same credentials as CuisAnn. Founded by Ann Brockliss in 2002 out of her love of natural health and cooking, the family-owned and operated business was purchased by Carol Dodunski three years ago, and currently crafts its extensive product range from a dedicated gluten-free facility in Panmure, Auckland.

CuisAnn’s impressive gluten-free line-up includes ten different pie variants such as Hearty Chicken Pie, Curried chicken and kumara and Angus Beef Mince to name a few.

Additionally, they have rolls, three ways and a vegetarian option, three lasagne flavours, three quiches, plus apple crumble tarts and chocolate brownies.

CuisAnn’s savoury pastry is made with

a blend of unique ingredients that hold together well, has a flavour like no other and is consistent, coming in pre-rolled packs ready to use. They also have vegetarian options across all lines and speciality products such as their Organic range, a selection of pies using pastry made with their own blend of organic flours and organic meat.

All products meet the strictest gluten-free standards, and the range is currently being tested as part of Coeliac New Zealand’s certification programme to receive the Crossed Grain logo.

Products displaying this logo are certified as safe for consumers with coeliac disease, as they tested to have no detectable gluten. “Unlike other companies that have their product contract baked for them or bake their gluten-free products alongside products

CAROL DODUNSKI

that contain gluten, our facility is totally gluten-free, which means there cannot be any contamination,” said Dodunski.

With three specialised full-time staff in the kitchen, and four experienced sales reps working in the field, CuisAnn’s team is spreading the glutenfree word across the country, especially

around Auckland, with plans to increase their presence in both the lower North Island and the South Island.

“We do it because we believe in it. Our product is as natural and wholesome as possible, and with the exception of gums, no other additives are used. We have a product that is safe for people with specific dietary requirements and is available throughout New Zealand, so everyone has safe, tasty, healthier choices available to them,” said Dodunski.

“We’d also be happy to work with retailers to develop new products and flavours.”

Meanwhile, with the festive season upon us, the kitchen is awash with the aroma of fruit soaking in a mix of cinnamon and Brandy while Christmas cakes and fruit-mince tarts roll off the production line on their way to a store near you. n

Christmas Muffin Wraps & Baking Moulds Our Christmas muffin wraps and baking moulds are perfect for promoting your muffins and cakes.

With our stock lines of muffin wraps available in both plain and printed varieties in either a white, brown or our colourful seasonal prints. We have baking moulds in the shape of stars, Christmas trees, bar cakes, and round cake moulds with elegant designs available.

All products are food grade certified and have excellent baking release properties.

See our website for our full Christmas range and brochure today!

Freephone: 0800 107 620 | Email: info@confoil.co.nz

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‘WAR’ FOR SHELF SPACE

“Urgent, Moa hunters required.

As we speak, a foreign force has infiltrated our land.”

NZ’s largest Kiwi-owned beer Moa has recently launched a ‘call to arms’, to fight against ‘foreign forces like Lion, DB and Independent’ which, they say, “have disguised themselves pretending to be Kiwi with names like Monteith’s, Mac’s, Boundary Road, Panhead and Emerson’s.”

Moa drinkers were urged to spread in supermarkets across the country and make sure the full Moa range is stocked.

“Ask the liquor manager for the Moa Beer or Cider that is not stocked. Face up Moa products to make sure they are standing to attention. Report back to HQ on all battle wins with photo evidence moahunters@moabeer. com,” the campaign read. According to Moa’s marketing manager, Jesse Shanley, it’s not a ‘self-defence’ war but rather an opportunity to engage with passionate Moa shareholders and supporters.

“One of the aspects that set us apart is that we are owned by 1,600 Kiwis. As a small company, we don’t have a lot of merchandisers, in fact we have just hired our first one,” he told us. “We do however have 1,600 owners dotted across NZ visiting restaurants, bars, supermarkets and liquor stores on a regular basis. We see our supporters as a secret weapon.” So far the campaign has received really positive feedback, with Moa hunters photographing the ranging, questioning the liquor managers and providing Moa with battle updates and strategies. n

KELLOGG’S IS ON A MISSION

As part of Kellogg’s global Breakfasts for Better Days (BFBD) programme, Kellogg’s NZ has announced it will support for Auckland City Mission by offering assistance and cereal to people in need. It represents a much-needed help, as families visiting the Mission for emergency food have on average $21.94 to spend per person per week on groceries.

“Kellogg’s support will ensure the Mission has a consistent supply of cereal to put into these food parcels and means Aucklanders in desperate need are getting off to a good start each day,” said Will Brockbank, NZ country manager, Kellogg.

The BFBD programme aims to fight food insecurity and hunger by providing 2.5 billion serves of cereal and snacks across the globe by the end of 2025. Since the initiative launched in 2013, Kellogg’s has helped provide more than 17 million servings of food to people in need across New Zealand and Australia. n

X-MAS TRUCK

From 1 December until 24 December the Cadbury Christmas Truck will be touring the country and support New World’s donation drive. From the bottom of the South Island to the top of the North Island, the initiative will help New World stores collect donations for delivery to families in need, including non-perishable food products, toys and treats. Additionally, every shopper who purchases a Cadbury product will get the chance to spin the winning Christmas advent wheel for treats, NW vouchers and more. n

Talk to your Topline Rep or contact Matakana SuperFoods today!

Ph: 09 422 9618 or Email: info@matakanasuperfoods.com www.matakansuperfoods.com

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PRESTIGIOUS AUSSIE WINE

Renowned Australian wine producer Penfolds has launched its new release wines in select Countdown stores, including a very limited supply of the flagship 2012 Grange.

Made from the highest grade of fruit, the 2012 Grange is available in 11 Countdown supermarkets, mainly across Auckland, and has been heralded as one of the most notable vintages in recent decades. To celebrate the new release launch, (pictured) a $2,700 limited-edition bottle of 1976 has also been made available for purchase at Countdown Ponsonby. n

Our new look Santa Rosa recently unveiled a fresh new direction for the brand, with new packaging featuring serving suggestions that encourage shoppers to fill their baskets with complementary ingredients.

Versatile, convenient and perfect for summer, its 4-star health rating ensures it does appeal to a wide range of consumers.

santarosa.co.nz November 2016

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SIAL PARIS IS ALWAYS A GOOD IDEA

WORLDWIDE TRENDS TOOK CENTRE STAGE

Nicolas Trentesaux, director of SIAL Network, with French judge Florence Bray Innovation and sustainability have once again played a central role at SIAL Paris this year. Held in the French capital from 16 to 20 October, the event confirmed its leadership and influence on international food markets, food services

FRANCE

TOUS ANTIGASPI, CARREFOUR As France annually throws away nine million tonnes of still consumable food products, retailers have taken action by selling products with visual defects. Giant chain Carrefour and Le Collectif des Gueules Cassées have recently launched a brand called ‘Tous Antigaspi’ (with ‘gaspi’ being short for gaspillage, ‘waste’), which started selling ‘ugly’ fruit and vegetables at a 30 percent lower price. Last February, the supermarket company released a new range of ugly cereal and invited all of its suppliers to join this initiative.

World Tour by SIAL awarded the international products that best reflected the latest consumption and retail trends that are shaping the food trade market at a global level. This year’s three main trends were Health, Smart Shopping & Convenience, and Channel Blurring and Changing Consumption. A panel of 28 international judges from professional magazines, including Tania Walters from SupermarketNews, singled out 28 country finalists from a line-up of 86 products. The global winner was a tie between France with Tous Antigaspi by Carrefour, and Spain with DiaBalance by BalanceLabs. and PAIs, helping forward-thinking industry players to mix and mingle with the right people.

“The profiles of our national and international visitors is proof of the quality of our offer,” said Nicolas Trentesaux, director of SIAL Network.

“We are very proud to say that all of SIAL’s participants, both exhibitors and visitors, have once again helped us to turn this fair into a major international event for agribusiness, a highly strategic sector.”

SPAIN

DIA BALANCE, BALANCELABS Through the DiaBalance brand, BalanceLabs offers specific products and services to help people with diabetes and their families to lead a life as easy, healthy and balanced as possible. Their products range from energy drinks to glucose gels, bread, cookies, desserts and pasta.

FOOD FOR UNDER 5’s 2017

While innovation is fast becoming an overused word, there was innovation regarding product use, variants, new ingredients and certainly in packaging at this year’s show. Beverages continued to be a hot trend and showed no signs of slowing with the beverage hall increasing in size yet again this year.

However, while beverage still has gas in the tank, the trend that looks like developing in 2017 is in baby foods and food for the under 5s. The three picks of the show are in the healthy convenience trend, and the ChocoRoll product has taken a kid favourite, made it healthier and given the packaging a real shake up. Also featured here are some of the baby food products exhibited.

OUR COUNTRY WINNER

LEWIS ROAD CREAMERY WAS NAMED AS NEW ZEALAND’S COUNTRY WINNER. Pictured, Nicolas Trentesaux with World Tour by SIAL judge Tania Walters from SupermarketNews

A WORTHWHILE SHOW TO ATTEND

Taylor Preston exhibited at SIAL in midOctober, showcasing our Natural Farm, Taylor Preston and Taylored Foods brands. As the only NZ-branded red meat stand at SIAL we had a very busy show – in our view, the first three days were the busiest we have seen over the last three or four international trade shows (SIAL and Anuga).

The contacts we made were a mixture of existing customers touching base and new customers looking for supply of a variety of different items.

There was a good mix of international visitors to our stand with Chinese, English, Italian, French and Middle Eastern customers in the main. We even had one enquiry from Nepal.

Market sentiment was reasonably good although quite a few expressed concern about Brexit issues – in particular the weakness of the pound. The level of follow-up we have had since returning has reaffirmed our view that it was a very worthwhile show to attend.

— Simon Gatenby, CEO, Taylor Preston Ltd

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DEEPER AND BEYOND

The SIAL Paris exhibition this year was the largest yet, with over 7000 exhibitors from 104 countries.

“Look Deeper” was the international promise from SIAL and their pledge to help businesses better understand international food markets and trends

remains their primary focus. SIAL Paris represents the world’s food trends and this year over 156,000 professionals, buyers, and restaurateurs attended. New Zealand companies are still slow to take advantage of this show and exhibit, but

ROLL-ON CHOCOLATE

We anticipate that trend for 2017 will be in the baby/children’s food category and this low-fat, low-sugar roll-on chocolate spread is spot on.

Developed by Yair Darel, CEO of Ornat Food Industries in Israel, ChocoRoll is formulated to maintain the familiar chocolate experience – it’s fun to spread and healthy to eat.

The first portion-controlled cocoa spread based on rice bran oil is made from healthy ingredients, good fats and Stevia.

It is gluten-free.

The roll-on dispenser means no more knives and no more mess, and the unique roller head delivers a small amount of spread evenly over the bread. We anticipate that this roll-on delivery system will be used for a variety of spreads and that ChocoRoll is just the beginning. yair@cho.co.il / www.cho.co.il

This product is our pick of the show.

Chocolate spread that is low-fat, low-sugar and comes in a convenient roll-on bottle.

attendance by New Zealand buyers, manufacturers and distributors is growing. For inspiration and excellent networking opportunities, there is no substitute for attending international exhibitions and SIAL Paris should be top of the list.

POTATO SNACK HITS FOOD-TO-GO TREND

GOLDENBERRY, ANDEAN SUPERFRUIT

With the trend to healthy convenience, Terrafertil’s dried goldenberries drew a lot of attention at SIAL Paris.

More commonly known as Physalis, goldenberries are a natural superfruit that not only taste great but are packed full of goodness.

They contain no added sugar but do contain a good source of iron, fibre and potassium. With more iron than spinach, more fibre than prunes and more potassium than bananas, goldenberries are nuggets of gold. It will be interesting to see if this product is picked up in New Zealand, not only as a retail product but as an ingredient, perhaps in premium mueslis. goldenberry@terra-fertil.com / www.terra-fertil.co.uk

French company, Parmentine has added variety to the menu of health-conscious food-to-go consumers with its new potato dish. The global trend for ready-to-eat food on-the-go dishes or snacks means that Parmentine’s Cup offers a tasty alternative for lunch or as a side dish.

Packaged in a cup complete with fork cleverly inserted into the lid, Parmentine’s Cup comes with a dip available in two flavours, White Cheese & Chives Sauce or Tomato Basil Sauce.

The cup of pre-washed potatoes can be heated in the microwave in six minutes. Simply pour over the sauce provided in the lid, which also contains a fork.

The cups have a cardboard wrap that reduces the heat from contact with the hot potatoes and allows the potatoes to be eaten straight from the cup. A special window in the wrap also gives consumers a chance to see the product before buying it. info@parmentine.fr / www.parmentine.fr

CREAM OF THE CROP

The food world is constantly swinging between new technological and digital innovations and yet correspondingly there is a consumer demand to go ‘back to basics’.

SIAL Innovation selects the ‘crème de la crème’ of the world’s most innovative products displayed by SIAL exhibitors. This year, the 19 international judges were impressed with the variety and quality of the competitors. A record 2,189 products were entered by 942 SIAL

GOLD AWARD

STEAKS ET BOULETTES DE LÉGUMINEUSES, LE BOUCHER VERT. Le Boucher Vert (France) took out top prize for its veggie steak, an organic meat substitute that is 100 percent plant-based and contains nutrient-rich vegetables and pulses. Selected by judges for its healthiness, the range includes steaks (green lentil steaks, chickpea steaks and flageolet bean steaks), and balls (green lentil balls, chickpea balls and flageolet bean balls).

exhibitors, with participation up 24 percent.

“SIAL is an invitation to ‘look deeper,’ to reinvent, to better understand and anticipate consumer needs, and to go beyond borders to get up close and personal with the industry that touches people’s lives every day, everywhere

SILVER AWARD

LES MOULINS A CHAMPIGNONS, SABAROT The silver award went to another French food manufacturer, Sabarot, with Les Moulins à Champignons, a mix of dried, hand-selected mushrooms in a mill.

on Earth,” said Nicolas Trentesaux. “It’s our commitment to give companies a better understanding of the market and the trends in the world food sector, in order for them to develop and sustain a competitive edge.”

BRONZE AWARD

THE MEAT CELLAR, PUIGRENIER Presented in a wooden box with cooking instructions, The Meat Cellar is tender, tasty French meat, matured for a minimum of 21 days in a cold chamber according to age-old butchering techniques. The range features T-Bone steaks, marbled steaks and entrecotes, just to name a few.

BRONZE AWARD

QUINOA WITH FRUIT Chosen for the originality of its recipe, this Peruvian sweet treat is a single-serve quinoa dessert with a spoon in the lid. Available in different tropical flavours: mango, blueberry, passion fruit, coconut, papaya and pineapple.

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storecheck It’s not often that we can examine half a dozen different markets and find a level of excellence in all of them. This month we looked at the highly competitive central eastern suburbs of Auckland - not a population growth area but certainly with one exception, that of Glen Innes, an area of reasonable wealth. And it was no surprise that the well dressed and obviously well heeled still headed to Pak’nSave despite the other top of the market offerings nearby. nb: In store pharmacies are not included in storecheck.

STORE EXTERIOR (Max 30 pts) INCLUDING: Outside of the building and grounds tidy, well signed, adequate trolley bays; Windows and exterior clean, tidy; Signage well presented and up to date; Car Parking number of spaces well marked; Trolley condition.

SCORE

STORE INTERIOR (Max 30 pts) INCLUDING: First impressions; Flooring, type, upkeep, clean? Lighting/heating, is store heated/cooled?

Lighting adequate and/or task specific? Instore signage; Promo/seasonal products; End of aisle promotions; Condition of fridges, freezers and chilled shelving, condition and layout.

SCORE

COUNTDOWNProbably PAKURANGA: B the least consumer affluent of the

full-service markets observed (outside of Glen Innes), but nevertheless a welcoming and popular unit that is the lead retailer in this busy mall. This older market will continue to lead the major mall expansion planned with its good parking and easy access. The store was well presented, spotless and well merchandised.

CD PnS CD NW CD NW Pakuranga Glen Innes Mt Wellington Eastridge St Johns Stonefields 29 30 28 29 29 29

CD PnS CD NW CD NW Pakuranga Glen Innes Mt Wellington Eastridge St Johns Stonefields 25 28 29 27 27 28

STORE LAYOUT (Max 20 pts) INCLUDING: Layout of store, Aisle width; Shelf edge labels/ticketing; State of store, shelving, clean, no damage, neat & tidy; Sufficient number of trolleys/baskets available given shopper numbers.

SCORE

CD PnS CD NW CD NW Pakuranga Glen Innes Mt Wellington Eastridge St Johns Stonefields 18 20 20 17 19 18

PRODUCT RANGING, AVAILABILITY, CONDITION, FOR SIZE OF STORE (Max 25 pts)

PAK’nSAVE GLEN INNES: A This big footprint operation has been a price killer for many years and continues to improve with its new ownership. There were a few oos but it was clean, busy and well merchandised. This store hits the spot in its low-decile area with a comprehensive opening aisle of values, heavy signage denoting discounting and stack ‘em high aisle ends. Ticks all the boxes as a full-service discounter.

INCLUDING: Range, stock levels, condition of packaging, use by expiry.

SCORE

GENERAL MERCHANDISE (Max 15 pts) INCLUDING: Range, stock levels, condition of general merchandise, including newspapers, magazines and cards.

SCORE

COUNTDOWN MT WELLINGTON: A+ We didn’t realize how big an operation this

former Big Fresh was. From the outside of this predominantly sited operation, not a lot was expected. But inside it was amongst the biggest and best presented stores we have seen for many a year. Although it was relatively empty, probably because it’s just down the road from the massive Sylvia Park complex with its two major supermarkets, this older operation was a model operation – clean, precise, well merchandised and shiny smart on the inside although a bit drab outside.

NEW WORLD Another EASTRIDGE: B of the mall operations where it is clearly the lead operator. Been around a number of years but had a refurb under its previous owner that included a substantial deli section. Among the best trolley and basket bays, but unsure whether merchandising outside the entrance into the mall is more of a distraction than a bonus. Well stocked and presented store although the signage is a little inadequate. Checkouts well supervised and staff vert pleasant.

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CD PnS CD NW CD NW Pakuranga Glen Innes Mt Wellington Eastridge St Johns Stonefields 23 25 25 20 23 23

CD PnS CD NW CD NW Pakuranga Glen Innes Mt Wellington Eastridge St Johns Stonefields 12 14 15 14 14 14

STAFF & CHECKOUTS (Max 30 pts) INCLUDING: Staff uniforms and name badges, attitude to customer including acknowledgement, thanks; Adequate checkouts open considering the time of day and number of customers; Speed and efficiency; Checkout area, tidy, merchandised; All counters staffed to levels compatible with customer numbers.

SCORE

CD PnS CD NW CD NW Pakuranga Glen Innes Mt Wellington Eastridge St Johns Stonefields 28 28 29 27 28 29

FRESH (Max 30 pts) INCLUDING: Variety and appeal, stock levels/merchandising of fresh products, including produce, meat, fish, deli, bakery.

SCORE

CD PnS CD NW CD NW Pakuranga Glen Innes Mt Wellington Eastridge St Johns Stonefields 21 28 28 27 28 27

INTERNATIONAL CUISINE (Max 5 pts) INCLUDING: Range, stock levels/merchandising.

SCORE

CD PnS CD NW CD NW Pakuranga Glen Innes Mt Wellington Eastridge St Johns Stonefields 4 3 4 3 4 4

COUNTDOWNThe newest ST ofJOHNS: A the supermarkets in the vicinity that still retains its opening shine although hasn’t yet picked up its customer count versus the nearby PnS. This unit is a little out of the way but is well presented with plenty of parking and offers all the trimmings of the new-style Countdowns. It’s a well done store, bright and shiny with just a hint of a few oos and so new it’s hard to criticize. Quite quiet on this midday visit but the staff were friendly.

NEW WORLD STONEFIELDS: A This is the newest New World in the area with

just a couple of years behind it but is still looking smart and presenting well. Still not convinced that the overhead industrial look is the way to go for supermarkets, but the interior remained spotless with clean shelves, good merchandising and a good choice of produce, meat and deli.

This store has a future with it being on the edge of a major residential development and in a commercial zone. A stand-alone with plenty of parking, the operator had it looking smart.

ARTISAN/GOURMET/INDULGENCE (Max 5 pts) INCLUDING: Gourmet, Indulgence, Local or Artisan products range and stock levels.

SCORE

CD PnS CD NW CD NW Pakuranga Glen Innes Mt Wellington Eastridge St Johns Stonefields 3 4 3 3 3 4

SHOPPER EXPERIENCE (Max 10 pts) INCLUDING: From carpark to entry to exit - overall shopper experience.

SCORE

CD PnS CD NW CD NW Pakuranga Glen Innes Mt Wellington Eastridge St Johns Stonefields 10 10 10 9 10 10

HOW THEY SCORE (Max 200 pts)

SCORE

CD PnS CD NW CD NW Pakuranga Glen Innes Mt Wellington Eastridge St Johns Stonefields 173: B 190: A 191: A+ 176: B 185: A 186: A

TOP SCORE

A+ Exceeded shopper expectations to provide the gold class of shopper experience A

Meets all shopper expectations across areas rated

B

Meets most of shopper expectations across areas rated

C

Basics covered with some extras but not all shopper expectations met, improvements required

D Attention needed to areas rated, poor overall shopper experience E

Poor level of achievement in shopper expectations across areas rated

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back2school WHAT’S IN YOUR LUNCHBOX? Kids should never turn up to school hungry, and the good news is it doesn’t cost much to feed them healthy food.

Be it a nutty snack, a delicious fruit bite or a wrap, here’s something unique to stock your shelves with.

TM

NEW ZEALAND’S FIRST KIDS’ WRAP

GLUTEN FREE NO ARTIFICIAL COLOURS NO ARTIFICIAL FLAVOURS SunRice Mini Bites are delicious brown rice cakes, made for mini mouths.

Packed full of whole grains, they’re a perfect bite-sized snack for lunchboxes, after school, on the go, or anytime!

Farrah’s adventurous journey started in the summer of 1999, in an old fish ‘n’ chip shop turned bakery in the Wellington region. The idea came from a conversation Jovan and Farrah, the husband-and-wife team behind the business, had with their friend Jimmy, who owned a local kebab shop. When Jimmy commented he couldn’t find a tortilla wrap that wouldn’t crack or split when rolled, a light bulb went off in their mind.

Seventeen years later, Farrah’s has established itself as New Zealand’s market leader in wraps.

Having decided not to rest on its laurels, the company has also recently launched into the Mexican category with a range of tortillas and spice mixes.

“Farrah’s were really the pioneers in establishing the wrap market in New Zealand,” said Holly Shaw, national marketing manager, Farrah Breads Ltd. “All made here in New Zealand, our wraps and tortillas are baked the traditional way, over an open flame. We produce high-quality products, from the smell and taste of the real herbs and vegetables to the smooth, rounded edges that you see and the softness you feel.”

As a proactive leader in the wrap and tortilla segment, Farrah’s has identified a gap in the local market for a specific kids’ wrap. The result is Farrah’s new Kids range, complete with its own monster characters—Sprigs, Gizmo, Sprocket and Axel. The

line-up features the traditional white wrap and an additional flavour, Cheesy Snack Wraps. More flavours are also in the pipeline. Both existing variants contain no artificial colours or flavours and are made in NZ, with each pack including eight wraps, the perfect size for little hands.

“This new Kids range creates a strong point of difference from our existing wraps. They have been positioned to attract kids and parents with a perfect lunchbox focus. We are delighted to have been the first to market with a Kids range and expect excellent growth from existing and new users of the Farrah’s brand,” said Shaw.

At the end of January, beginning of February, Farrah’s will target health-conscious parents by running a ‘Back to School’ promotion through special in-store displays, original recipe ideas for easy lunchbox solutions, as well as PR and blogger campaigns. n

SALES ARE BOOMING FOR ANNIES

Let us introduce Annies - food you trust. Annies is a proudly New Zealand-owned brand that has been making delicious and healthy fruit snack options for over 30 years.

The Annies range is increasingly popular for the school lunchbox market due to its 100 percent natural, no additives, no nasties, no concentrates and gluten, dairy, nut and added sugar-free recipe.

Sales are booming. What began as a cottage

Spooky Original, Devilish Chicken, Scary Salt & Vinegar

and Creepy Cheese.

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industry business is now owned by Kono, a premium Maori brand representing the highestquality food and beverages from New Zealand.

Kono has a dedicated product development department, and the recent addition of Mango Passion flavour is proving to be a number one seller.

Keep an eye out for Annies latest product, Fruit Bites. These delicious bite-sized pieces are available in two flavours, Mango Passion and Mixed Berry.

If the market research is anything to go by, they are set to be a very popular lunchbox item.

With a recommended price point starting at just 99c, the range is a popular seller and sits in a unique position in the produce department.

Increased marketing and advertising spend is showing its rewards for the company and their retailers alike. If your store is looking for natural snacks that are simple, healthy and portable and provide inexpensive servings of some of New Zealand’s best fruit, then you’ve found them in Annies.

In a world demanding healthier choices and less processing from food products, Annies delivers.

For more information, get in touch—orders@ annies.co.nz or www.annies.co.nz. n

ALWAYS IN THE LUNCHBOX THE LIGHT OF DAY

SunRice is one of Australia’s largest branded food exporters, with over 30 major recognised brands in approximately 48 countries around the world. From its foundations as a rice processor and marketer 66 years ago, today the SunRice Group comprises ten businesses, representing a diverse portfolio united by the Group’s mission to transform nature’s goodness into healthy, enjoyable and nutritious foods that meet the needs of discerning consumers around the world.

SunRice has successfully transitioned from a production-led processor to a market-driven food company over the past decade.

The group has a long track record of innovation and capability; expertise in commercialising value-added products and launching them in high-growth markets; and making strategic investments in brands, operations and relationships outside Australia.

SunRice’s diverse product portfolio includes branded gourmet food; pet food and stockfeed manufacturing; value-added products such as rice flour, rice cakes and rice meals. n

ON-THE-GO OFFERING GOING STRONG

The lunchbox category is growing at 2.6 percent vs. YA*. Mother Earth has a 13 percent share of the lunchbox category and is growing at 7.6 percent vs. YA*, with its portfolio including well-known favourites Baked Oaty Slices, Fruit Sticks and their newer range of Gluten Free Nuts About bars.

The company has also launched a new sub-brand called On-The-Go in September; a better-for-you range of convenience snack products, for consumers who want wholesome single-serve products in a format that is convenient for their busy lifestyle. *IRI-Aztec MarketEdge TKA NZ Grocery Nutritious Snacks - Dollars Growth & Share MAT 2/10/2016

Supermarket News Ad_HalfPage_4P.indd 1

Nice and Natural has been a trusted partner for many families’ school lunchboxes for years. The brand has achieved a key milestone in 2016, totalling annual retail sales of $20 million*, a key measure of brand success for the first time. This represents over 40 million individual bars each year, so it should be no surprise to regularly see Nice & Natural in lunchboxes across New Zealand.

“We take ingredients people understand, such as nuts, oats, fruits and seeds to create many of our core products,” said Fraser Shrimpton, marketing manager, Nice & Natural.

“Families recognise that kids need energy to learn and play and that Nice & Natural snacks can provide a convenient solution.” Moreover, launched in June

2016, Nice & Natural Protein Nut bars have driven forward the role Nice & Natural plays with a wider range of Kiwi consumers.

This offer has hit the mark with an adult consumer looking for snacks with lower sugar and natural sources of protein. “Even more so, we’ve been really pleased that families are telling us their older children love this offer too, often providing a quick energy hit before after school activities.”

When asked about 2017, Fraser was happy to share that the brand is set for a busy year, with a full calendar of innovation for both families and broader Kiwi consumers, which he is looking forward to sharing soon. n *IRI MarketEdge Grocery, Total Grocery, Value, MAT to 25/09/16.

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November 2016

back2school HEALTHY AND TASTY GO TOGETHER Unbelievably tasty and incontestably nutritious, the Happy Snack Company products are an ideal option for Kiwis looking for a healthy whole food treat or simply something fun to fuel the school day. All snacks contain sustainably grown chickpeas and fava beans that are naturally high in protein and low in fat.

Built on great long-term relationships with its key farmer suppliers, over the past 20 years the company has been roasting and packing legumes, namely peas and beans, on the Sunshine Coast in Queensland, Australia.

They launched The Happy Snack Company brand a year ago, putting families’ wellbeing right at the core of their business.

“We have been first to launch roasted legume snacks. Our mission is to make you feel great by providing fun, tasty and nutritious whole food snacks, particularly for kids and

health-conscious families,” said Craig Agnew, managing director, The Happy Snack Company.

Baked beans have long proven to be naturally healthy, and bean and pea snacks are huge in several countries, from southern Mediterranean to the Middle East, through to North Asia and the Caribbean.

Australia is the world’s largest producer of chickpeas and grows several legumes, which explains why The Happy Snack Company operates its own purpose-built factory in Queensland.

“We started packing our snacks for allergen-sensitive and diet-restricted consumers, but in recent years it’s become clear there is a need for tasty and healthier snacks for mainstream

consumers,” said Agnew.

“Since we launched ‘The Happy Snack Company’ brand, sales growth has been phenomenal, and we’re ranged nationally with Woolworths, Coles and most IGAs in Australia. We’re now keen to provide more healthy snack choices to Kiwi families.”

All of their lines are free from all nine declared allergens, and include a Kids’ range of roasted Fav-va beans, coming in 10 * 15g lunchbox packs and different variants: Pizza (named Best Kids Lunchbox Product by Australia’s Healthy Food Guide for 2016), Lightly Salted, BBQ and Salt & Vinegar.

They also have a 25g Adult snacking

25% PROTEIN AND LESS THAN 4G SUGAR PER BAR

HIGH CONSUMER APPEAL Nice & Natural Protein Nut Bars Dark Chocolate & Cacao and Salted Caramel are the

#1 & #2 SKUs in the nut bar segment*

Contact your Griffin’s representative today *IRI MarketEdge Grocery, $/store/week, Quarter to 25/09/16

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range that includes Balsamic Vinegar and Red Pepper & Chilli (Best Allergen Friendly Product in 2016), available in a family sharing 200g format.

“Our lines are 5 Star under the health food guidelines and, with around 25 percent protein, they’re very filling. Often healthy and tasty don’t go together, but our snacks are all kid-approved, filling and super tasty.”

International expansion is in the works, with a focus on retailers who are actively supporting healthier options and have set aside a clear location for families needing healthy, savoury lunchbox choices. n

Keep hydrated with sistema’s TRITAN™ bottles 800ml TRITAN™ Infuser Bottle The TRITAN™ Infuser Bottle is sistema’s new water bottle that allows you to take delicious, nutrient-rich, fruit infused water on the go. Allowing limitless combinations of fresh fruit, providing a great alternative to plain water and removes the temptation of sugary drinks.

800ml TRITAN™ Active Bottle Keep hydrated with sistema’s new TRITAN™ Active Bottle.

Designed with a wide mouth sipper for uninterrupted flow.

Contoured grip and soft moulded finger loop for easy on the go drinking.

Both bottles are made from high quality, ultra-clear TRITAN™, which is impact resistant, leakproof, BPA and Phthalate Free.

LEAK PROOF

CRYSTAL CLEAR

IMPACT RESISTANT

ODOUR FREE

TRITAN™ is a registered trademark of Eastman Chemical Company

An Affordable NZ First

Branded with a new look, Marcel’s will launch its Happy Pancake – Gluten Free alongside its Ooh La La Crepes (GF) and Fancy Blinis in supermarket freezers.

After all, the Gluten Free (GF) market is growing at 26 percent per year, Coeliac New Zealand finds. And the successful growth of Marcel’s Ooh La La crepes (GF) is confirming this. So why should gluten intolerant pancake lovers miss out?

Usually gluten-free products suffer from a very high price point. But Marcel’s Happy Pancakes cost hardly any more than normal ones. The brand wants the wellearning gluten free shopper to save money for other pleasures in life. Keep your freezer filled by calling 06 755 0905 or drop them a line at pancakes@ marcels.co.nz.

New Anti-Bacterial Wipes

Scotch-Brite has released two new wipes with anti-bacterial properties; the Scotch-Brite AntiBacterial ALL PURPOSE Absorbent wipes 12 pack and the Scotch-Brite Anti-Bacterial THICK & TOUGH Absorbent wipes 5 pack. These products replace the Scotch-Brite Handy Wipes Regular 12pk and Scotch-Brite Handy Wipes Giant 6pk.

“These wipes carry our new fresh, cleaner look-and-feel packaging, which is now consistent with our sponges, scrub sponges and scourers,” said Jarren Kumaran, 3M’s product specialist for home care products. “By adding anti-bacterial properties, we have also added extra value for consumers. The THICK & TOUGH wipes are over 50 percent thicker than the ALL PURPOSE wipes and are ideal for tough cleaning jobs including car wheels, BBQ’s and home DIY.” For more information or to request a free sample pack, email Jarren at jkumaran@mmm.com.

Dumpling Queen Hits Freezers Already sold in selected supermarkets, Vicky Ha aka the ‘Dumpling Queen’ has expanded her realm to encompass ten Countdown stores in Auckland and Wellington. The stores are now adding House of Dumplings’ full frozen range to their freezers, including Full House, Cheerful Chicken, Prancing Pork and Vegan Treats.

“Our dumplings are aimed at those who like to entertain, get friends together and share food, and the best part is they only take eight minutes to steam straight from your freezer,” said Ha. Available in 316g cartons, these dumplings contain only the best no-MSG and preservative-free real ingredients. All poultry and pork are free-range. For more info, email vicky@houseofdumplings.co.nz.

Asian-Inspired Flavour Punch

Mae Ploy has extended its existing Thai Style Salad Dressing to include a Vietnamese-inspired Lemongrass Dressing. A popular flavour featured in a number of South-east Asian dishes, the ingredient has caught the Western imagination in recent years. With no cream or oil added, this salad dressing is light, but with added pieces of lemongrass and chilli or coriander and chilli for Thai style, it still packs a flavour punch. Add these to salads for a light and tangy Asian-inspired taste this summer. For more information and sample sachets, contact nzenquiries@oriental.com.au.

WE ALL NEED TO DO OUR BIT It’s been said countless times that tackling obesity is not about attacking just one or two products, as some public health activists would have us believe. Putting a tax on sugary drinks and removing sweets and treats from supermarket checkouts seem to be the only solutions they have, but we all know it’s about much more than that – it’s about choosing foods wisely and it’s about moderation.

And just as it’s not about one or two products, it’s also not about leaving it to one or two organisations to front up.

I have said many times that everyone has a responsibility to do their bit: • government, public health officials, industry, and retailers – as well as individuals.

• The Government, by way of the Health Promotion Agency, is doing its bit in the form of excellent • ongoing education campaigns around its Childhood Obesity Plan.

The food industry has also been particularly proactive for years now, reformulating products and supporting education and physical activity programmes in schools and communities and Heart Foundation initiatives such as fuelled4life.

Foodstuffs and Progressive have also been active, being among the early adopters of the Health Star Rating system for their home brands – Pams,

Katherine Rich

Chief Executive NZ Food & Grocery Council

I was particularly impressed by the support both companies are giving to the Health Star Rating system, which has gained even further importance and prominence . . .

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Budget, Value, Signature Range, Select, and Essentials.

Their recent decision to join Moore Wilson and Bin Inn Retail Group in signing a Retail NZ collective pledge to support the Government’s plan is a further positive and welcome step.

FOODSTUFFS’ AND PROGRESSIVE’S PLANS ARE BOTH SIMPLE AND SIMILAR. THEY HAVE PLEDGED TO:

• review and reformulate their private label products; • complete the roll-out of the Health Star Ratings on those products by the end of 2018 (within the Government’s five-year timeframe); • provide education on diet, nutrition, and physical activity; • comply with the Code for Advertising to Children.

Countdown says it will roll out dedicated health food sections in stores and have at least one confectionary-free checkout in 95 percent of stores by the end of this year. Foodstuffs stores already offer this option.

It was interesting to compare the numbers they released around the Health Star Ratings: Foodstuffs says it has 600 of its 1500 private label products with the stars, while

Countdown has 394 of its 1000 private label products with them.

This is great progress but there is still a big job ahead to get the stars on the remaining products within the next two years. They’re pledges worth applauding and encouraging, and I know that suppliers and FGC will be only too happy to help them achieve this where we can.

I was particularly impressed by the support both companies are giving to the Health Star Rating system, which has gained even further importance and prominence since the recent announcement by the Heart Foundation that is to discontinue its Tick programme.

Foodstuffs (NZ) Managing Director Steve Anderson summed up supermarket support for the stars when he said, “We believe it provides consumers with a clear guide on how to assess the healthiness of a product compared with other products across a category”.

Neither Moore Wilson nor Bin Inn elaborated on their steps, but in signing up to the pledge they have made their intentions clear. We now just wait to see if other retailers are of a like mind and take up Retail NZ’s open invitation to join the fight against obesity. n

Italian Party Perfect For Picnics As Beautiful As Good

Ma Baker’s baking marshmallows have a new stand-out look, with vivid, colourful and bold packaging. The product hasn’t changed a bit and is still gluten-free and 99 percent fat-free for melt-in-mouth moments that are better shared with friends. Ma Baker’s products come in two varieties, Pink & White Mallows and Multicolour Mallows, both in a convenient 150g re-sealable bag. RRP $2.79.

When she first started importing Greek food products, Mary Etheridge became known locally as ‘The Olive Lady’.

Twenty years later, Etheridge Trading Ltd launched ‘The Olive Lady’, Mary’s own brand of authentic Greek olives and antipasto products for the Kiwi market. ‘The Olive Lady’ olives are now available in the chilled section, in new grab-and-go resealable pottles that are just perfect for picnics and parties.

The pottle range includes Pitted Green Olives, Green Olives stuffed with Garlic, Pitted Olive Duo and Sicilian Style Green olives. At around $6.69 for a 280g pottle, these juicy Greek olives are great value.

You Have No Excuses

Kiwi baking company Ernest Adams has embarked on a sweetbake crusade by revamping its slices, loaves and cookies with better-quality ingredients, new contemporary recipes and bigger sizes. With a total of 21 tempting NZ-made products in the range, including favourites like the Apricot Crumble shortcake and the brand-new Rocky Road slice, every moment is the right moment for Ernest Adams. Shelf price is $4.99.

Get a bite-size taste of Italy with the new Maretti Bruschette, available in 150g bags.

Generously seasoned with four different flavours (Tomatoes, Olives & Oregano, Roasted Garlic, Pesto and Salami Peperoni), these baked snacks are a versatile Italian staple that can be enjoyed by the whole family, either on their own or combined with toppings such as dips and cheese. The perfect, crunchy complement to an antipasto platter, Maretti Bruschette suit vegetarian diets and contain no artificial flavours or preservatives. For more information, contact Mat Hamlin at Pavé Brands Ltd, 021 2777 061.

High-Performance Meals

Tasty Pot has introduced three new high-performance meals—Malaysian Veg Laksa with roasted vegetables, lemongrass, coconut cream and rice noodles; NZ Lamb & Quinoa Tagine with chickpeas, spinach, almonds and Moroccan spices; Roast Chicken Hotspot with potato, leek, carrots, lemon and thyme. These healthy and delicious meals tick all the right boxes, being 100 percent natural, high in fibre, low in sugar, and gluten and dairy-free, with the exception of the Roast Chicken Hotspot.

FOODSTUFFS NORTH ISLAND OPERATING MODEL LAUNCH

It’s been an exciting month for Foodstuffs North Island, with the launch of our new operating model, which is simpler and aims to improve transparency both within Foodstuffs North Island (FSNI) and with those we work with.

David Stewart

General Manager Merchandise, Foodstuffs North Island Ltd

As a cooperative we always aim to have honest and transparent discussions with our suppliers based on commercial realities, and these changes are empowering us – and those we work with – to do just that.

It’s been an exciting month for Foodstuffs North Island, with the launch of our new operating model, which is simpler and aims to improve transparency both within Foodstuffs North Island (FSNI) and with those we work with.

When Foodstuffs Auckland and Foodstuffs Wellington merged in 2014, we had a goal of reviewing our operating model to ensure our newly formed cooperative was set up for the future. The new operating model brings us closer to meeting that goal.

One of our key barometers of success at Foodstuffs is knowing that our suppliers prefer us – which is why in August we briefed our partners on the changes we were implementing.

Although the operating model’s chief impact is an internal shift of margin within the cooperative, there are clear benefits for those we partner with.

It’s essential to Foodstuffs that goods are able to get to customers as effectively as possible, which the new model provides the platform to do. It shifts us towards a more appropriate

distribution centre margin based on what it costs us to serve our members.

This change presents suppliers with opportunities that previously may not have been apparent. Under our previous broader distribution centre margin model there was a lack of transparency which, in some instances, led to complexity for both members and suppliers when deciding how to best service customers.

As a cooperative we always aim to have honest and transparent discussions with our suppliers based on commercial realities, and these changes are empowering us – and those we work with – to do just that.

This new approach also allows our members to make more informed source of supply and product mix decisions, making for better conversations when it comes to working with suppliers.

These changes, coupled with our continuing supply chain efficiencies, aim to deliver cheaper product on average through our FSNI distribution centre network. A good result for all involved.

It’s important that suppliers take time to understand our new model and work with us on how we can achieve the best results together. Because of this we are implementing it in stages between October 2016 and April 2017.

Chilled, frozen and our Foodstuffs Own Brand products are the first ranges to come under this new model, impacting over 5000 SKUs. We are working hard to keep communication open with suppliers on this implementation process and we value feedback so we can ensure the changes work for all.

Even in these early stages we’re seeing the benefits of being able to engage with suppliers with better quality information, and my view is, our ability to work with our partners will continue to improve.

It’s part of our mission to make sure New Zealanders get a whole lot more out of life, and as our new operating model continues to be rolled out across the North Island, I look forward to being better able to deliver on that promise. n November 2016

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‘Ready Made’ Revolution

Launched by Hellers, My Main Course is a range of ingredients that consumers can turn into fresh, healthy meals without having to prepare them fully. Most of us are pushed for time yet still want to explore new high-quality flavours, and My Main Course is set to redefine the notion of ‘ready made’ meals.

The line-up includes six variants, all of which combine the best-quality meal components, such as NZ-grown pork and free-farmed chicken, with authentic sauces—BBQ Pulled Pork, Thai Chicken Curry, Savoury Pork Mince, Green Lentil Dahl, Mexican Chicken and Slow Cooked Baked Beans.

Ultimate Gift Of The Gods Dairyworks is celebrating the festive season with its new Christmas limitededition, premium ice cream. Ambrosia is the latest addition to the Dairyworks 1L range. With a natural yoghurtflavoured ice cream filled with mixed berries, marshmallows and delicious dark chocolate flakes, this is the ultimate gift of the gods. Get yours now or give someone a sweet treat this Christmas.

We Are First In Line

For Summer Entertainers This new addition to SunRice’s Brown Rice Chip range is set to be the entertaining must-have this summer. SunRice Brown Rice Chips - Sweet Chili is free from gluten, wheat and contains no artificial colours, flavours or preservatives. A guilt-free snack to be enjoyed anytime anywhere, it’s filled with the goodness of wholegrain brown rice and appeals to consumers looking for a healthier alternative to potato chips. Available in 156g bags for a RRP of $5.99.

When Apples Meet Grapes

New Zealanders are among the first lucky few to taste Coke’s new limited-edition flavour, Coca-Cola Ginger, introduced in NZ independent and major stores just in time for summer. “This will be the first new flavour we have launched in New Zealand in almost a decade,” said Tracey Evans, head of marketing, Coca-Cola Oceania. “Coca-Cola Ginger is only being released in a limited-edition run, so Kiwis will need to get in quick to grab a bottle before they are gone.”

Jacob’s Creek, NZ’s number one selling Australian brand, has just unveiled its latest Pip & Seed range, a cider and wine fusion that is 4.5% ABV. The brandnew and innovative sparkling Pip & Seed range is a blend of crisp apples and white grape juice, and comes in three varieties; Crisp with Sauvignon Blanc and Moscato Bianco, Sweet with Pinot Grigio, and Fruity with Moscato varieties. Available in 500ml bottles that suit a casual BBQ or picnic with friends, festivals or as an afternoon tipple. RRP $5.99.

He’s been an accountant, a sales and marketing manager, a managing director, even a bouncer—for a very short time, at least, and that’s also how he met his wife. The current sales director of trans-Tasman health and personal care business Endeavour, Paul Doyle, has always gone the extra mile to reach his goals. All that it takes, he says, is a clear vision in mind.

Doyle’s career kicked off in 1986 when he started working with technology company 3M. He spent the following 16 and half years there, seven as an accountant and nine in sales and marketing, to finally become general manager for the consumer business.

“It’s been exciting for me. Over five years, we saw a 23 percent compounded growth. Working with such a big team and bringing innovation changes the way you look at business. It becomes part of your DNA.” Meanwhile, a lot more was also happening in his life. At home, his family was growing. “My wife and I have got five kids, and I realised that I could remain in the same role for twenty years or more. So together we decided to pursue the ‘NZ dream’ of buying our own business, and that’s when we purchased Topline Marketing.”

Nine years later, in 2012, Doyle felt it was time for a change again.

His first-born son James had started playing professional rugby in the UK,

Paul Doyle Sales Director, Endeavour Consumer Health NZ (part of EBOS Group Ltd)

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and Paul wanted to have the time and freedom to visit him there.

With this in mind and a resume filled with a variety of leadership roles, Doyle joined Endeavour Consumer Health as country manager. It was simply the perfect fit.

“I was going back to the corporate world, but with the autonomy of joining a NZ business, with strong values and a sound culture.”

Since he came on board four years ago, the consumer side of the Ebos Group has increased by five times.

According to Doyle, the company has a culture for growth.

“To be successful, you always need to understand your purpose, what you want to achieve. Guidance makes it easier because you’ve got your parameters set. And we have a strong clarity about it,” said Doyle. “The purpose of Endeavour Consumer Health as a group is ‘Live your best life’. We want New Zealanders to be healthy because life matters, in all its forms.”

The company offers an empowering, diverse environment,

where different talented people share common values. They can be summed up in five words: commitment, creativity, collaboration, competitiveness and consumer.

“Consumers are at the core of what we do, and we focus on building a lifelong relationship with them, rather than looking at single transactions.”

The recent integration between Red Seal and ECH turned out to be another successful move. According to Doyle, who’s always up for a challenge, the transition has been quite smooth. “Ebos was founded in 1922, Red Seal in 1923, so both companies have been part of New Zealand for nearly a hundred years, and still have NZ values. It was an ideal match at every level.”

Yet, career isn’t everything. As a loving husband and proud dad of five (one son and four daughters), for Doyle family always comes first. “We have a family-friendly environment here. It doesn’t mean that people don’t work, but there is flexibility and a true understanding of what people go through in their everyday life.” n

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lastword

Times have changed over the years and what was once common (although the stores were small) to see management on the retail floor, seems to have gone by the board. I spend a lot of time in-store these days and it is now a long time since I have seen an owner or a manager walking the aisles. Perhaps they are all too busy checking the bathwater to watch the baby.

Mate of mine said he was chatting up a beautiful blonde in the bar the other night and she asked if he had a girlfriend. He replied that sadly they had broken up a few weeks earlier. So a couple of wines later, a kiss and a cuddle, they went back to her place for a bit of passion. As he was about to leave she asked why such a good looking, nice guy would have broken up with his girlfriend. He said his wife had found out.

It’s particularly interesting to see that private equity has snuck into My Food Bag. It’s another example of private equity’s fascination with the food and beverage industry.

We’re not forecasting a disaster in this instance, but the record of private equity in our industry has been less than memorable, and in some cases they have simply been the catalyst for a dollar in the middle

before on-selling. There’s nothing immoral or illegal about that, but it hasn’t contributed much to the industry. I’m much more for mergers or production/product collaboration to add to the business and give a brighter future rather than just being a money go-around.

Speaking of private equity – again.

I see that Nosh has got six of its gourmet grocery stores for sale either as individual units or as a group. And with a similar owner, the Mad Butcher operation of numerous stores are closing a number of them and selling off others. Private equity companies have not had much luck in taking over private ownership from good operators and putting them back into individual and passionate hands could infuse more life. My own opinion is that Progs or Foodies should buy them and turn them into real New York-style delis. And down the track, you can bet your life that pharmacies will generally come under the supermarket umbrella just as lots of liquor outlets have.

We’re onto a good thing in this supermarket business.

Having semi-retired and had the family mostly take over, I found I was only a step away from being rich – all I need now is the money!

Authentic Greek olives now in the chilled section at all leading supermarkets

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While the Food Bag concept got away from the supermarkets and picked up around $100 million worth of business we should have had, both our main players are likely to head into this territory in the near future.

It’s one of those ideas that got past our marketing gurus but if we get serious, it could be easily claimed back with the outside players getting a battering. One area being picked up by an Auckland New World is a handmade catering offering for all sorts of private and corporate events, packaged and ready to serve. It’s an exceptional offering at a great price – and no cooking.

For some years now, this magazine has been backing the outsourcing of sales activities with a regular special feature. It’s good to see that this SMA sector is also being recognized by a number of bigger suppliers to take on that sales and marketing role and will only continue to grow as internal sales forces become increasingly expensive.

I’ve often wondered how business works but have just found out. I asked my son to marry the girl that I would choose. And he said No. I told him she was Bill Gates’ daughter – and he said Yes. I then called Bill Gates and I wanted his daughter to

marry my son. And he said said No. I told him my son was the CEO of World Bank, so he said OK. I then called the chairman of World Bank and asked him to make my son the CEO. He clearly said No. I told him my son was Bill Gates son-in- law.

And he then said Yes. So that’s how it all works.

I still need some convincing that all is fair in love and war – and in comparative advertising. The current PnS tvc that talks identical baskets with a Countdown in the same complex, doesn’t have a nice feel to it and a number of people I know have commented on it. It’s no skin off my nose that the two are fighting it out to prove who is the cheapest, but I’ve never felt it did the industry any good, whoever was saying it. The ad probably does more harm than good and I thought it was an area of promo that we long ago agreed to steer clear of. There’s got to be better ways.

Peter Mitchell Publisher

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