MTN SUDAN: PROVIDING LEADING MOBILE AND INTERNET SERVICES IN AFRICA
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MTN SUDAN: PROVIDING LEADING MOBILE AND INTERNET SERVICES IN AFRICA MTN Sudan continues to enrich the lives of its customers through innovative service solutions
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P
art of the wider MTN Group, MTN
pany that sponsored the 2010
Sudan is the African arm of the lead-
FIFA World Cup in South Africa.
ing provider of communication
But what is it that separates
services, cellular network access and busi-
MTN Sudan from other providers
ness solutions. The company brings together
of communication services? A
more than 230 million subscribers across its
commitment to innovation and a
operators all around the world in Africa, Mid-
continuous drive to enrich the
dle East and Europe.
lives of its customers.
It is the MTN Sudan arm that has taken the
“We are determined to lead the
spotlight over recent years, becoming the first
delivery of a Brave New World in
African telecom company ranked amongst the
the daily mobile communication
top 100 global brands according to Millward-
usage of our customers by inno-
Brown Brandz in 2013. The company also can
vating our friendly used services
boast at being the one and only African com-
and through our consistent provi-
developing innovative and attractive packages and services that create a far greater customer experience. In today’s world of social media, communications service providers have to be able to allow their customers to access the biggest communication tools in the world in Twitter and Facebook. To this end, MTN has a Facebook Zero initiative. This initiative sees MTN prepaid subscribers being given exclusive access to Facebook through their mobile phones. Better yet, it is entirely free of charge. sion to make MTN customers lives a whole lot
Facebook Zero is a “light-weight,
brighter,” the company promises in its strate-
text based” version of Facebook
gic vision.
Mobile. All customers have to do is
“Customers are at the heart of what we do,
send a message to a designated
we guarantee to deliver the change for good.”
number provided by MTN Sudan
The way in which MTN Sudan achieves this
and they will be granted access to
is key. The company has invested heavily in
the social media platform, enabling
expanding its MTN network to cover more
customers to connect with their
than 500 regions across Sudan and in doing
friends and families at the touch of
so, the responsibility to keep the customers at
a button and on the go.
the heart of the matter expands with it. MTN encourages loyalty and strives for cus-
It is but one example of how the company works extremely hard to
tomer retention through the provision of the
do more than provide a simple ser-
highest quality services and continuously
vice to customer. w w w. m t n . s d
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Powering digital customer interactions to transform customer experiences
Digital Content and Streaming Services
A2P Business Messaging Platform
Create compelling customer experience across mobile and digital touchpoints.
Value-added messaging to improve A2P monetization and operational efficiencies.
Video streaming Mobile games (HTML5) Voice services
Managed enterprise messaging layer Intelligent messaging routing Advanced micro-services
Working in partnership with MTN to deliver services across more than 20 countries in The Middle East and Africa.
For more information email: mea.sales@imimobile.com
imimobile.com
Click here to watch one of our lastest videos ‘MTN 4G’
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Another key trend emerging in the world of communications is the rollout of 4G and 5G. While the maturity of communications and technology in Africa highlights that it is not quite there with regards to 5G, there is one perk for customers of MTN Sudan seeking a 4G connection. In the state of Khartoum, MTN Sudan provides customers with the MTN Start 4G internet service. This enables a “wonderful internet” experience for customers using their existing contract/SIM card setup. Much like its Facebook Zero initiative, customers simply dial a number and are presented with a choice of many packages that range from 1GB of data right up to 100GB of 4G data. But as the company continuously states, its goal is to w w w. m t n . s d
lead the delivery of a bold new digital world to its customers and make their lives a whole lot brighter. One way in which it delivers on this, is through gifting. For a population of around 40 million people, MTN Sudan recognises that while most of its customer base continues to access its services it cannot forget about those that don’t. As a means of attracting more customers, and connecting them with the existing customer base, MTN Sudan has an incentivised offer of the MTN Freebie. Designed to “make someone’s day”, MTN Freebie allows prepaid customers the oppor08
tunity to invite their friends and family into the MTN Sudan family through gift internet bundles. But of course, the customer of MTN Sudan is not only the people in the street and in their homes. The company also offers communication and internet packages for business and enterprise customers. MTN Sudan provides a number of packages specifically tailored to business customers, whether they be small or medium enterprise, designed to maintain the effectiveness and efficiency of their work performance. As the market continues to grow and the telecommunications network becomes more stable and more mature, MTN Sudan is finely poised to lead the front on adopting and implementing technologies and solutions to
2005 Year founded
Operating in 23 countries in Africa, Middle East and Europe
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continue to provide the greatest level of
of companies in the region that collabo-
service it can to its customer base.
rated on this pilot scheme, including
This is exemplified by the launching of Mobile Cash a few years ago. Cashless
EBS and the Central Bank of Sudan. While cashless payments are but one
payments are huge across the Western
example of technology innovation that
markets, but in areas like North Africa,
MTN Sudan is investing in, the future will
there is still a lag with regards to adopt-
continue to be defined by this techno-
ing this technology solution.
logical growth.
MTN Sudan successfully piloted a
Speaking at the successful conclu-
Mobile Cash solution as a means of
sion of the pilot scheme, Mr. Malik
highlighting this innovative solution to
Melamo MD, MTN-Sudan noted that the
the citizens of Sudan. In Sub-Saharan
scheme represented everything the
MTN Sudan was part of a conglomerate
company stands for as well as opening
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the market’s eyes to the opportunity of Sudan’s market. “The chances for the success of this project in Sudan are very high for the availability of a strong infrastructure of communication, besides that, Sudan is a promising healthy market for such mega-project which represents the top-notch payment and financial transactions system across the globe,” “MTN-Sudan is striving to deliver the highest quality of services and best solutions to its customers based on its vision and core commitment to lead the delivery of a new bold digital world to make their lives a whole lot brighter.”
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www.mtn.sd