The Future Is Bright | XPO

function. “Brands have understandable concerns when it comes to letting a partner control any aspect of their business,” Myers says. “For example, the impact of poor service or incomplete deliveries resulting in customer complaints is a valid issue if a company chooses the wrong logistics partner.

“This is why it’s vital to properly vet any company you plan to work with before signing any contracts. At XPO, we are acutely aware of how the decision to outsource –that loss of accountability and perceived loss of control – can be worrying for companies.”

This is why, he says, XPO goes “beyond the norm” to ensure its customers are “fully integrated into the XPO Logistics family.” He adds that the company also ensures its staff are fully aware of all its customers’ needs and expectations.

Omnichannel by 2030

“It can be challenging if a framework does not suit a customer’s needs or if the commercial comparison is inaccurate,” says Myers. “The other issue can be that sometimes brands glean the expertise and then try to put it into practice themselves. They have ex-3PL people operating their in-house logistics function, so they may feel no outsourced 3PL can do it better.”