GRIZZLY BEAR MEDIA KIT 2011-12
CONTENTS I
BRAND MISSION
II
MEDIA Print ii Digital
III
AUDIENCE
IV
DISTRIBUTION i Nationwide ii Worldwide
V
ADVERTISING
2
BRAND MISSION Grizzly Bear is designed to be a new era in communication. It is an independent and unique bimonthly publication for the young tastemakers of the contemporary global generation. Launched in winter of 2011, the platform produces innovative content through print and digital media. Grizzly Bear speaks to an independent, trendsetting audience with a refined aesthetic and global perspective by identifying emerging trends, in contemporary culture; from cinema, art, music, photography to fashion and aims to create a cultural conversation.
6
MEDIA Grizzly Bear’s flagship medium, GRIZZLY BEAR Magazine, is an eclectic mix of music, art, literature and fashion quarterly publication. In print, Grizzly Bear aims to be a souvenir of a time that is now and is only briefly captured by the digital.
10
VOL. I
The Launch Issue January 2012
VOL. II
Summer Issue May 2012
12
FACEBOOK.COM/GRIZZLYBEARMAG GRIZZLYBEARMAG.TUMBLR.COM
DIGITAL Facebook
Tumblr
Vimeo
YouTube
Grizzly Bear’s purpose is to be a streamlined media platform for creative individuals who driven by sheer joy of the process. Currently, Grizzly Bear curates an array of engaging works in art, fashion, music, photograpy and literature through Social Media. The magazine’s website and smartphone app is in the works. 14
AUDIENCE The target audience for the publication have been defined the men and women that belong to the 18-25 age group. Although the magazine would mainly be aimed at the Indian audience, it is also intended for international distribution.
MEN 36% WO M E N 64%
32 & above 18-24 years 25 - 31 years
18
NATIONWIDE DISTRIBUTION BOOK STORES Landmark (Mumbai) Granth (Nationwide) Crosswords (Nationwide) WH Smith (Across Airports)
HOTELS (Rooms/Public Spaces) The Taj Hotel Palaces & Resorts (Nationwide) The Leela (Nationwide) The Maratha (Mumbai) The Oberoi (Nationwide) ITC (Nationwide)
22
WORLDWIDE DISTRIBUTION
10% 10%
3%
75%
2% TOP MARKETS IN INDIA Mumbai New Delhi Calcutta Bangalore Pune Jaipur DISTRIBUTION (Copies per Issue) 15,000
Print Advertising EDITORIAL CALENDAR JANUARY Space Close: DECEMBER 7 Materials Due: DECEMBER 14 On-Sale Date: JANUARY 6
MARCH Space Close: FEBRUARY 2 Materials Due: FEBRUARY 9 2011 On-Sale Date: MARCH 6
JUNE Space Close: MAY 2 Materials Due: MAY 9 On-Sale Date: JUNE 4
AUGUST Space Close: JULY 2 Materials Due: JULY 9 On-Sale Date: AUGUST 4
NOVEMBER Space Close: OCTOBER 7 Materials Due: OCTOBER 14 On-Sale Date: NOVEMBER 4 28
RATE CARD COVERS Back Cover: GBP 12,987 C2/C3/C4 Open Rate: Rate available upon request GENERAL Single Page: GBP 6,493 Double Page Spread: GBP 11,038 SPECIFICATIONS * Full Page: 23.2cm x 30 cm* with 3mm Bleed. Acceptable Formats: Hi-Res JPEG / PSD / PDF at minimum 300dpi
ADSALES@GRIZZLYBEARMAG.COM
30