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» NEUTRAFACE THIN LIGHT MEDIUM BOLD title
FONT SAMPLE
CONTENT
FONT INTRO page 3 FONT LEGACY page 4 / 5 FONT HISTORY page 6 / 7 FONT IN USE page 8 / 9 FONT FEATURES page 10 / 13 FONT TEXT page 14 / 17 FONT DISPLAY page 18 / 19 FONT IN USE page 20 / 21 FONT INFO page 22 / 23
NEUTRAFACE
INTRODUCTION
Although better known for his residential buildings, Richard Neutra’s commercial projects nevertheless resonate the same holistic ecology—unity with the surrounding landscape and uncompromising functionalism. His attention to detail even extended to the selection of signage for his buildings. It is no wonder that Neutra specified lettering that was open and unobtrusive, the same characteristics which typified his progressive architecture. House Industries brings the same linear geometry to Neutraface without sacrificing an unmistakably warm and human feel.
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RICHARD JOSEPH NEUTRA * April 8, 1892 Vienna, Austria †April 16, 1970 Wuppertal, Germany
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THE
NEUTRA LEGACY
Architect Richard Neutra coined the term biorealism to describe what he considered to be the inherent and inseparable relationship between man and nature. With the institute for survival through design, he sought to bring these two into greater harmony. In fact, his many residential commissions, professional buildings, and housing estates ingeniously figure natural elements into their formation; water-covered rooftops become upper-level reflecting pools and floor-to-ceiling sliding glass walls transform static living spaces into scenic panoramas. These considerations, however, are not artificially introduced as to imitate nature, but rather as a means of connecting the inside to the outside world. Born in Vienna April 8, 1892, Richard Joseph Neutra aspired to be an architect from an early age. A skilled draftsman in his youth, the ambitious Austrian began formally studying his craft in 1911. By 1923, Neutra had emigrated to the United States and later worked with his mentor, Frank Lloyd Wright. After collaborating with friend and partner Rudolph Schindler for several years, Richard Neutra established his own practice in Los Angeles in 1926. One of his earliest projects, the Lovell Health House, would also become one of the most representative icons of twentieth century modern architecture. Built between 1928 and 1929 for a wealthy Los Angeles Times naturopath and columnist, the residence‘s completely steel-framed structure was the first of its kind in the U.S. Neutra went on to complete many other notable projects, among them the inimitable Kaufmann house in Palm Springs (1946). In 1954, Neutra made another contribution to architectural history with his book Survival Through Design. This philosophical treatise outlined his attitude toward the discipline: „Design to contribute to survival of the race is more than design as...a lubrication of bigger and better trade.“ Neutra formally partnered with his son in 1965, establishing richard and dion neutra and associates. The firm developed many noteworthy projects, including Dion‘s Reunion House (1950) and the newly rebuilt vdl Research House (1966), both in the Silverlake community of Los Angeles. To this day, Dion Neutra continues his design practice and acts as Executive Consultant to the institute for survival through design.
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THE History of
NEUTRAFACE
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Although better known for his residential buildings, Richard Neutra‘s commercial projects nevertheless resonate the same holistic ecology-unity with the surrounding landscape and uncompromising functionalism. His attention to detail even extended to the selection of signage for his buildings. It is no wonder that Neutra specified lettering that was open and unobtrusive, the same characteristics which typified his progressive architecture. House Industries brings the same linear geometry to Neutraface without sacrificing an unmistakably warm and human feel. House Industries began the inter-disciplinary task of adapting sign lettering to typography by consulting with Dion and closely studying the archives of acclaimed photographer Julius Shulman. With limited source imagery, Christian Schwartz composed an entire alphabet and added a complementary new lowercase which previously did not exist looking at Futura, Nobel, and Tempo for reference. An alternate font was also developed by following certain letter forms which often varied from building to building. The final Neutraface Display family includes five weights in regular and alternate variations and a unique titling font. The font family‘s architectural origins lent to its initial creation as a headline typeface. However, in the spirit of Richard Neutra‘s approach, a text version of Neutraface was conceived. Departing from the unusual proportions and stylized fashion of the display version, Neutraface Text features a larger x-height and increased contrast in its strokes for enhanced readability in lengthy passages. True to the International Style, Neutraface supports over two dozen languages including Central European writing systems.
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69 &
uncompromising functionalism.
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detail. detail NEUTRA DISPLAY medium alt
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THE FEATURES of
NEUTRAFACE
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Haus NEUTRA DISPLAY medium 48 pt
Haus NEUTRA DISPLAY book 48 pt
Hhh NEUTRA DISPLAY medium 48 pt
Hhh NEUTRA DISPLAY book 48 pt
NEUTRAFACE
DISPLAY VS TEXT
Neutraface Text maintains the distinctive style of its Display siblings, but is enhanced for optimum legibility in text settings. The most noticeable difference is the enlarged x-height of the lowercase letters. Other, less obvious technical alterations have been made such as increased tapering in the junctions of strokes and ink traps at critical vertices to compensate for ink gain.
NEUTRAFACE
TEXT FAMILY
This family consists of four weights, each with roman, small caps, italic and italic small caps. Departing from the conventions of most geometric sanserifs, Neutraface Text features a true italic in place of the standard oblique roman. This wide range of typographic options makes Neutraface Text a comprehensive sanserif solution for a variety of creative applications.
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THE FEATURES of
NEUTRAFACE
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NEUTRAFACE
FOREIGN ENCODINGS ÀÁÂÃĀĂĄÄÆÆÇĆ ĈČŒĎĐĒĘĚÈÉÊËĜ ĜĞĞĢĢİĤĪĮÌÍÎÏĴĶĶ ĹĻĽŃŅŇÑÒŌŐÓÔ ÕÖØŔŖŚŜŠŢŤŪŬŮ ŰŲÙÚÛÜÝŸŹŻŽÞßß àāāăăàááââããääååæçćĉč ďđēėęěèéêëĝĝğģģĥīįìíîïĵķķ ĺļľłńņňñòōőœóôõöøŕŗřśŝū ŭŭůůűűųųùùúûüýźżžƒþðÿ
0123456789 0123456789
0123456789 0123456789 0123456789 0123456789 0123456789
The Neutraface collection contains encodings that support well over two dozen languages. The Luxury OpenType fonts feature support for numerous Central European characters and more. Below is a complete list of sustainable tongues. • • • • • • • •
Basque Catalan Croatian Czech Danish Dutch English Estonian
• • • • • • • •
Esperanto Faroese Finnish French German Hungarian Icelandic Italian
• • • • • • • •
Latvian Lithuanian Maltese Norwegian Polish Portuguese Romanian Slovakian
• • • • •
Slovene Spanish Swedish Tagalog Turkish
NEUTRAFACE
TEXT FIGURES
All variations of Neutraface Text feature seven figure styles. Included are text figures for use in running text, lining figures for use with uppercase forms and small caps figures. Each of these styles is supplemented with tabular figures for use in columnar settings. Plus, superscript and subscript figures are included for use in fractions, footnotes, etc.
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TEXT LIGHT
ABCDEFGHIJKKLMM NOPQQRSTUVWWXYZ aabcdefgghijkklmnopqrstuuvwxyz 11223344556677889900
TEXT LIGHT
ABCDEFGHIJKKLMM NOPQQRSTUVWWXYZ aabcdefgghijkklmnopqrstuuvwxyz 11223344556677889900
TEXT BOOK
ABCDEFGHIJKKLMM NOPQQRSTUVWWXYZ aabcdefgghijkklmnopqrstuuvwxyz 11223344556677889900
TEXT BOOK
ABCDEFGHIJKKLMM NOPQQRSTUVWWXYZ aabcdefgghijkklmnopqrstuuvwxyz 11223344556677889900
A student and contemporary of Frank Lloyd Wright, Richard Neutra was America`s preeminent Modern architect whose physiopsychic a stylishly linked living spaces to their surrounding environments. That signature glass walls and spider legs brought the outside in, but it was the distinct geometric three dimensions lettering Neutra specified which seemed like a revolutionary ideo of an not yet existing geometrical concept of a typeface font such as the A STUDENT AND CONTEMPORARY OF FRANK LLOYD WRIGHT, RICHARD NEUTRA WAS AMERICA`S PREEMINENT MODERN ARCHITECT WHOSE PHYSIOPSYCHIC ARCHITECTURE STYLISHLY LINKED LIVING SPACES TO THEIR OUTSIDE IN, BUT IT WAS THE DISTINCT GEOMETRIC THREE DIMENSIONS LETTERING NEUTRA SPECIFIED WHICH SEE-
A student and contemporary of Frank Lloyd Wright, Richard Neutra was America`s preeminent Modern architect whose physiopsychic a stylishly linked living spaces to their surrounding environments. That signature glass walls and spider legs brought the outside in, but it was the distinct geometric three dimensions lettering Neutra specified which seemed like a revolutionary ideo of an not yet existing geometrical concept of a typeface font such as the legendary vision A STUDENT AND CONTEMPORARY OF FRANK LLOYD WRIGHT, RICHARD NEUTRA WAS AMERICA`S PREEMINENT MODERN ARCHITECT WHOSE PHYSIOPSYCHIC ARCHITECTURE STYLISHLY LINKED LIVING SPACES TO THEIR OUTSIDE IN, BUT IT WAS THE DISTINCT GEOMETRIC THREE DIMENSIONS LETTERING NEUTRA SPECIFIED WHICH SEE-
A student and contemporary of Frank Lloyd Wright, Richard Neutra was America`s preeminent Modern architect whose physiopsychic a stylishly linked living spaces to their surrounding environments. That signature glass walls and spider legs brought the outside in, but it was the distinct geometric three dimensions lettering Neutra specified which seemed like a revolutionary ideo of an not yet existing geometrical concept of a typeface font such as the A STUDENT AND CONTEMPORARY OF FRANK LLOYD WRIGHT, RICHARD NEUTRA WAS AMERICA`S PREEMINENT MODERN ARCHITECT WHOSE PHYSIOPSYCHIC ARCHITECTURE STYLISHLY LINKED LIVING SPACES TO THEIR OUTSIDE IN, BUT IT WAS THE DISTINCT GEOMETRIC THREE DIMENSIONS LETTERING NEUTRA SPECIFIED
A student and contemporary of Frank Lloyd Wright, Richard Neutra was America`s preeminent Modern architect whose physiopsychic a stylishly linked living spaces to their surrounding environments. That signature glass walls and spider legs brought the outside in, but it was the distinct geometric three dimensions lettering Neutra specified which seemed like a revolutionary ideo of an not yet existing geometrical concept of a typeface font such as the A STUDENT AND CONTEMPORARY OF FRANK LLOYD WRIGHT, RICHARD NEUTRA WAS AMERICA`S PREEMINENT MODERN ARCHITECT WHOSE PHYSIOPSYCHIC ARCHITECTURE STYLISHLY LINKED LIVING SPACES TO THEIR OUTSIDE IN, BUT IT WAS THE DISTINCT GEOMETRIC THREE DIMENSIONS LETTERING NEUTRA SPECIFIED WHICH SEE-
TEXT DEMI
ABCDEFGHIJKKLMM NOPQQRSTUVWWXYZ aabcdefgghijkklmnopqrstuuvwxyz 11223344556677889900
TEXT DEMI
ABCDEFGHIJKKLMM NOPQQRSTUVWWXYZ aabcdefgghijkklmnopqrstuuvwxyz 11223344556677889900
TEXT BOLD
ABCDEFGHIJKKLMM NOPQQRSTUVWWXYZ aabcdefgghijkklmnopqrstuuvwxyz 11223344556677889900
TEXT BOLD
ABCDEFGHIJKKLMM NOPQQRSTUVWWXYZ aabcdefgghijkklmnopqrstuuvwxyz 11 223344556677889900
A student and contemporary of Frank Lloyd Wright, Richard Neutra was America`s preeminent Modern architect whose physiopsychic a stylishly linked living spaces to their surrounding environments. That signature glass walls and spider legs brought the outside in, but it was the distinct geometric three dimensions lettering Neutra specified which seemed like a revolutionary ideo of an not yet existing geometrical concept of a typeface font A STUDENT AND CONTEMPORARY OF FRANK LLOYD WRIGHT, RICHARD NEUTRA WAS AMERICA`S PREEMINENT MODERN ARCHITECT WHOSE PHYSIOPSYCHIC ARCHITECTURE STYLISHLY LINKED LIVING SPACES TO THEIR OUTSIDE IN, BUT IT WAS THE DISTINCT GEOMETRIC THREE DIMENSIONS LETTERING NEUTRA SPECIFIED
A student and contemporary of Frank Lloyd Wright, Richard Neutra was America`s preeminent Modern architect whose physiopsychic a stylishly linked living spaces to their surrounding environments. That signature glass walls and spider legs brought the outside in, but it was the distinct geometric three dimensions lettering Neutra specified which seemed like a revolutionary ideo of an not yet existing geometrical concept of a typeface font such as the A STUDENT AND CONTEMPORARY OF FRANK LLOYD WRIGHT, RICHARD NEUTRA WAS AMERICA`S PREEMINENT MODERN ARCHITECT WHOSE PHYSIOPSYCHIC ARCHITECTURE STYLISHLY LINKED LIVING SPACES TO THEIR OUTSIDE IN, BUT IT WAS THE DISTINCT GEOMETRIC THREE DIMENSIONS LETTERING NEUTRA SPECIFIED WHICH SEE-
A student and contemporary of Frank Lloyd Wright, Richard Neutra was America`s preeminent Modern architect whose physiopsychic a stylishly linked living spaces to their surrounding environments. That signature glass walls and spider legs brought the outside in, but it was the distinct geometric three dimensions lettering Neutra specified which seemed like a revolutionary ideo of an not yet existing geometrical concept of a typeface A STUDENT AND CONTEMPORARY OF FRANK LLOYD WRIGHT, RICHARD NEUTRA WAS AMERICA`S PREEMINENT MODERN ARCHITECT WHOSE PHYSIOPSYCHIC ARCHITECTURE STYLISHLY LINKED LIVING SPACES TO THEIR OUTSIDE IN, BUT IT WAS THE DISTINCT GEOMETRIC THREE DIMENSIONS LETTERING NEUTRA SPECIFIED
A student and contemporary of Frank Lloyd Wright, Richard Neutra was America`s preeminent Modern architect whose physiopsychic a stylishly linked living spaces to their surrounding environments. That signature glass walls and spider legs brought the outside in, but it was the distinct geometric three dimensions lettering Neutra specified which seemed like a revolutionary ideo of an not yet existing geometrical concept of a typeface font such A STUDENT AND CONTEMPORARY OF FRANK LLOYD WRIGHT, RICHARD NEUTRA WAS AMERICA`S PREEMINENT MODERN ARCHITECT WHOSE PHYSIOPSYCHIC ARCHITECTURE STYLISHLY LINKED LIVING SPACES TO THEIR OUTSIDE IN, BUT IT WAS THE DISTINCT GEOMETRIC THREE DIMENSIONS LETTERING NEUTRA SPECIFIED WHICH SEE-
DISPLAY THIN ABCDEFGHIJKKLMM NOPQQRSTUVWWXYZ aabcdefgghijkklmnopqrstuuvwxyz 11223344556677889900
DISPLAY LIGHT ABCDEFGHIJKKLMM NOPQQRSTUVWWXYZ aabcdefgghijkklmnopqrstuuvwxyz 11223344556677889900
DISPLAY MEDIUM ABCDEFGHIJKKLMM NOPQQRSTUVWWXYZ aabcdefgghijkklmnopqrstuuvwxyz 11223344556677889900
DISPLAY BOLD ABCDEFGHIJKKLMM NOPQQRSTUVWWXYZ aabcdefgghijkklmnopqrstuuvwxyz 11223344556677889900
DISPLAY TITLING ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890
STUCCO TUBULAR ORCHESTRA Modern Painters
JUNIOR
SNIGLET QUARTERS
MODEL No. 386
BRONZE UTILITIES ARMCHAIRS Dancing Queen
SCIENCE
ELECTRIC PANORAMA Horizontal Glass
RHONE PULASKI BOHEMIAN La Chinoise
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An uncomprom functionalism c with attention t
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mising combined to detail.
NEUTRA DISPLAY medium alt  100/80
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INFORMATION
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PRICELIST
PURCHASE OPTIONS Neutrafce is available as 38 fonts. There are 5 different font groups, the pricing is based on the amount of devices (1-100+) that one will purchase. For detailed pricing please visit:
www.houseind.com 1. NEUTRAFACE 2. NEUTRAFACE TEXT 3. NEUTRAFACE DISPLAY 4. NEUTRAFACE CONDENSED 5. NEUTRAFACE COMPLETE
(from $275.00 1-10 devices) (from $175.00 1-10 devices) (from $150.00 1-10 devices) (from $150.00 1-10 devices) (from $599.00 1-10 devices)
Š Filip Triner for House Ind. Mailing Address House Industries 1145 Yorklyn Road, P.O. Box 166 Yorklyn, Delaware 19736-0166 Phone 302-234-2356 / 800-888-4390
WWW. HOUSEIND .COM
Š Filip Triner for House Ind. Mailing Address House Industries 1145 Yorklyn Road, P.O. Box 166 Yorklyn, Delaware 19736-0166 Phone 302-234-2356 / 800-888-4390