Combating Uncertainties About Surface Cleanliness BY AMY GATH | VICE PRESIDENT OF MARKETING AT FORMICA CORPOR ATION
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he pandemic has kept cleanability top of mind for many, and as we enter a new year, a clean and healthy home will be critical for our happiness and well-being. At the end of 2021, Formica Corporation released new research that detailed just how much COVID-19 has affected cleaning preferences among homeowners. The results found that while 71% of us are deep-cleaning the countertops in our kitchens, bathrooms, and other areas throughout the home once a week or more, we still do not feel confident the surfaces within those spaces are actually clean after doing so. That’s a significant percentage, and it presents an opportunity for the industry to take greater action to ensure consumers are educated about durable and cleanable surface materials, as well as the best cleaning practices to follow in 2022.
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