Panel Process Like a Pro Without the Pro Price Tag

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requires someone else to deem it so. So, significance is achieved through positive impact on other people.

There is something in the soul of human beings that compels us to help others. So many of these ideas rise out of the Judeo-Christian mindset and scriptures. We only have one life, the Bible tells us, and we should live it with an eye toward eternity. “Love your neighbor as yourself” Jesus commanded. Significance is one manifestation of that command. It informs the way you do your job and live your life, encouraging you to make the most of every minute by positively impacting others.

But significance also reaches inward and prompts us to attain more of our potential, to be more, and to achieve more. Insignificant people are content to utilize a fraction of their potential. Those who strive for significance stretch themselves, put themselves in challenging situations so that they stretch and build the abilities and competencies they were born with.

Show me a person who continually challenges himself/herself, who pushes the boundaries of latent potential to exercise more of that potential, I’ll show you someone who is growing in significance.

Significance then, can be much more than just a handy phrase. It can be an organizing principle in one’s life, ordering priorities and organizing actions in pursuit of a higher calling.

The Price to Pay

Maybe that’s why so few people seek it. Its not easy, it doesn’t come quickly and there are prices to pay as you seek it.

Significance in your job or business requires several things: motivation, focus, sacrifice and discipline, to begin with.

Motivation speaks to that desire that wells up from inside a person to be significant. It probably won’t happen by chance. You’ll need to want it. As a lifetime student of motivation (I’m forever asked how to motivate a sales force, for example) I’ve observed that motivation is rarely injected from outside, but instead is often instilled during our formative years — typically very intentionally by parents or circumstances. Motivation is often kept in check by our beliefs and our thinking habits. Once we have the idea that we can be significant in our careers and our businesses, that concept can free us to unleash motivation that has lain dormant.

Focus speaks to our ability to prioritize and harness our resources to the highest priority tasks. Once we have decided to seek significance, we need to focus on those things that will bring us closer to that goal.

Sacrifice is that dragon that guards the path to significance and discourages most people from taking the next step. The idea of giving some things up now in exchange for greater influence later just doesn’t resonate with many of our colleagues. For many, the choice between buying tickets to a ball game, or paying for a seminar is a no-brainer. Taking a cut in pay for a promotion that brings greater influence is, for those uninterested in significance, an unreasonable choice.

Discipline is, like sacrifice, a word that scares many people. It this context, discipline means that you exert your will to invest time and energy into things that move you closer to significance, even if they are difficult and uncomfortable.

Sounds like a challenge, and it is. That’s why few people really choose to seek significance in their careers and businesses. But for those who believe there is more to life than just this, that they can be more, achieve more, and impact more, it can provide an overarching way of life and a lifetime of fulfillment.

The first step is to recognize that it is available to you, and to decide you want it. S P

DAVE KAHLE is a leading sales authority, having presented in 47 states and 11 countries, and written 12 books, including the best-selling How to Sell Anything to Anyone and his latest, The Good Book on Business. For more information, visit davekahle.com.