Chervò’s latest apparel collection

ITALY DOES IT BEST. Chervò’s latest apparel collection

Nobody knows fashion quite like the Italians. The country’s brands have become synonymous with high-end products, and in the golf clothing industry, it is no different with Chervò leading the way.

Initially launched in 1982 by brothers Manfred and Peter Erlacher as an innovative, fashionable and durable skiwear company, Chervò entered the golf market a decade later, continuing the ethos of developing garments designed to enhance performance with a refined fashionable appearance.

Fast forward to today, and the luxury brand has become an apparel company that is renowned for doing things properly. Chervò typifies Italy’s fashion reputation with an endless range of products that ooze style and class while being at the forefront of technical development. Creating clothes that are as fashionable on the course as they are off it, the company is looking to change the face of golf clothing through an exploration of colours, textures and innovative technology.

The company’s latest range of clothing do just that. The eagerly awaited Autumn-Winter 22/23 collection combines the latest in aquablock, stretch, wind-lock and protherm fabric technology. The three new lines are inspired by nature’s diverse elements - Snow Leopard, Marmorized Saxum and Golf Vibes – and see a range of products released that every golfer needs for the upcoming months including warm sweaters, waterproof jackets and stylish gilets.

With hundreds of products released in the new range, selecting a stand-

out product is difficult but we think we’ve found one with Chervò’s popular Maiocchi 599 jacket.

The Maiocchi is a pro-therm men’s jacket featuring windproof nylon fabric, technical happy-goose padding to keep you warm, and aqua-drop technology that protects against showers without sacrificing breathability. Costing a little over £450, the jacket is a great addition to any golfer’s wardrobe this winter and is equally stylish off the course. Although it may be on the more expensive end of the range, the product is made to last and will be a worthy addition to any golfer’s wardrobe.

www.chervo.com