sponsorship opportunities SATURDAY 7 MARCH 2015 l COPPERBOX ARENA, OLYMPIC PARK
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aboutstorm
aboutnetballlondonlive
about
surrey storm Surrey Storm are the Netball Superleague franchise for the London and South East region, playing and training at the world-class Surrey Sports Park in Guildford. Storm have a number of international standard players in their squad, including England stars Rachel Dunn & Hannah Reid, ex-international Tamsin Greenway and a crop of young players who have played for their country at various youth levels. Storm are the ‘heartbeat for netball’ in their region, running a number of successful junior camps, roadshows, tournaments and school visits across London and the South East throughout the year, bringing netball for all ages into the wider community.
netball
Founded in 2009, Storm have reached 3 grand finals, 3 league semi-finals and won the 2012 regional Fast Net Grand Prix in their short history, never finishing outside of the top 4 in the Superleague. Storm play in front of sell-out 1000 strong crowds at Surrey Sports Park, taking one showpiece game to the Copper Box Arena each season for Netball London Live.
about
netball london live
the largest domestic netball match in the UK Netball London Live takes place at the Copper Box Arena at the iconic Queen Elizabeth Olympic Park, allowing netball to play its part in the Olympic legacy following London 2012. Launched for the 2014 season, Netball London Live is a showpiece match in the Superleague calendar between Surrey Storm and Hertfordshire Mavericks, bringing professional domestic netball to the capital for an exciting day of sport.
Hertfordshire also bring their own selection of international netball talent to the fixture, with Lindsay Keable, Layla Guscoth and sisters Sasha and Kadeen Corbin regularly stepping out for England as well as Mavericks.
UK record domestic crowd of 3151
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Broadcast live on Sky Sports, Netball London Live also partners with the brand new Sky Tickets platform for joint marketing and ticket sales, allowing the event reach to stretch across Sky’s impressive UK-wide database.
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netballparticipation
netballparticipation
netball in the UK
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Netball participation has increased in the UK by over 34% in the last 5 years and is now the most played female team sport in the UK. Over 160,000 people now take to the court every week with the average age group of 16-25 year olds taking up over a third of this engaged group. Netball remains the most participated non-Olympic sport and with the recent England international victories over world champions Australia, the sport remains primed to increase in both stature and interest over the coming years, aided by the legacy following the Glagsow 2014 Commonwealth Games. More than 1 million people now watch netball live on Sky Sports every season, and the audience comes from the top 20% of the national population in terms of education and income. As the London and South East franchise of the Superleague, Surrey Storm are best placed to capitalise on the sport’s interest across the south of England, with a catchment area covering Surrey, Hampshire, Berkshire, Essex, Sussex and London.
sport industry awards 2014 governing body of the year surreystormnetball.co.uk
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skytickets
skysports
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The 2014 Superleague season saw netball broadcast live on a weekly basis for the first time on Sky Sports, with over 1.1m people tuning in across the campaign, including Netball London Live 2014 and the Superleague semi and grand finals. This was coupled with extensive digital coverage via the Sky Sports website and mobile app, alongside regular social media updates on the brand new Sky Sports Netball Twitter account. With a renewed focus on the sport during the last 12 months, netball now also regularly features on Sky Sports News and Sky 1’s Game Changers - aimed at inspiring young people into sport. Superleague Netball will once again be broadcast live on Sky Sports during the 2015 season, including Netball London Live, to further increase awareness of the sport on a national level.
Surrey Storm has also renewed its partnership with Sky Tickets and will be the exclusive ticketing partners for Netball London Live once again in 2015, providing access to markets across the UK who are interested in live events and sport and advertising to segments of Sky’s 10.5m TV customers. Sky Tickets is a brand new online ticketing platform, providing easy opportunities to purchase tickets for some of the biggest sporting events in the industry. Operated by British Sky Broadcasting Limited, the service ties in with Sky’s own broadcasting initiatives, while delivering a great customer experience from start to finish. surreystormnetball.co.uk
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ZEOsponsorship
ZEOsponsorship
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Netball London Live 2014 sponsorship activation review ARENA AND COURTSIDE BRANDING 3000 BRANDED CLAP STICKS IN VENUE COMPOSITE LOGO ON ALL NETBALL LONDON LIVE DIGITAL AND PRINT MATERIAL
‘ZEO FANZONE’ AT VENUE FOR PRE- AND POST-MATCH FAN ENGAGEMENT AND PRODUCT SAMPLING
ZEO ‘TINGLE CREW’ DANCERS PERFORMING ON COURT DURING BREAKS
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PLAYER OF THE MATCH AWARD SPONSORSHIP
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ouraudience
keystats
prime time
gendersplit
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broadcast
UK domestic record attendance in 2014
78.2% 21.8%
first professional netball match at a London 2012 Olympic venue
agesplit
33% 27%
18% 15% 0% 18-24
25-34
35-44
45-54
55-64
3%
3%
65-74
75+
acorncategory 47%
affluent achievers
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18%
rising prosperity
7%
financially streched
22%
comfortable communities
7%
urban adversity
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mediastorm
mediastorm
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netballlondonlive2015
eventbrandingopportunities
Netball London Live 2015 will take place on Saturday 7 March
hospitality
when Surrey Storm and Hertfordshire Mavericks will meet once again to do battle in the 2015 Netball Superleague.
• VIP hospitality with catering • Premium match seating
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experiential marketing
Our partnership with Sky Tickets has been renewed, with all tickets being sold via their online platform, continuing our excellent relationship with a premium partner.
Flexible space in the Arena for opportunities including: • Sampling • Data capture • Brand awareness & promotion • Retail
The event will also celebrate International Women’s Day for the second year, providing opportunities to promote women in sport and access a wider demographic of female players and spectators.
web and online Branding and advertising opportunities on the following platforms: •N etball London Live and Surrey Storm websites, including logos and bespoke pages • Surrey Storm email database • S urrey Storm social media channels including Facebook and Twitter
Sky Sports have the broadcast rights to the 2015 Superleague, bringing weekly live broadcasts of professional netball in a prime time viewing slot including Netball London Live.
media • Press coverage in local, regional and national media • Live broadcast on Sky Sports • Media launch, pre-event build-up and post-event reports • Potential advertising in national magazines including Marie Claire, Glamour and Cosmopolitan
venue branding • Courtside banners and ad-boards • Internal, external and entrance venue branding • Court floor branding • Digital screen advertising • Match day programme adverts • VIP hospitality delivery
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sponsorshippackages
sponsorshippackages
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platinum sponsorship package • Exclusive naming rights as official sponsor of Netball London Live and Surrey Storm Netball • Full internal stadium branding rights at the Copper Box Arena • Full press release via key industry partners including England Netball and local, regional and national press • Logo on all promotional material including web, print, social media and advertising • Full non-exclusive on site activations at the Copper Box Arena • Pre-event social media activations • Branding rights in match day programme and media for all Surrey Storm home fixtures prior to event • Link on websites including surreysportspark.co.uk and surreystormnetball.co.uk and netballlondonlive.com • Up to 50 hospitality tickets on the night and hosting of the Hospitality Suite • Logo on both Surrey Storm and Hertfordshire Mavericks warm up kit • Logo on event staff t-shirts • Double logo on court floor, court side branding board (static) and digital screen advertising • Promotional merchandise to give away
gold sponsorship package • Exclusive naming rights as official sponsor of Netball London Live through all media channels • Full press release via key industry partners including England Netball and local, regional and national press • Logo on all promotional material including web, print, social media and advertising • Full non-exclusive on site activations at the Copper Box Arena • Logo and advert in Netball London Live match day programme • Link on websites including surreysportspark.co.uk and surreystormnetball.co.uk and netballlondonlive.com • Up to 10 hospitality tickets on the night and hosting of the Hospitality Suite • Logo on court floor, court side branding board (static) and digital screen advertising • Opportunities for on the night event activations
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2014partners
netballlondonlivecontact
PRINCIPAL SPONSORS
MATCH KIT PROVIDER
PRINCIPAL SPONSORS
ACCOMMODATION PARTNER
FESTIVAL PARTNER
AUTOMOTIVE PARTNER
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If you would like to work with Netball London Live and would like to discuss any opportunities or more, please contact: SPORTS BRA PARTNER
TRAVEL PARTNER
SPORTS DRINK PARTNER
roscoebrown Head of Sales and Partnerships r.j.brown@surrey.ac.uk surreystormnetball.co.uk netballlondonlive.com
COMMUNITY PARTNER
COMMUNITY PARTNER
@surreystorm Surrey Storm Netball
COMMUNITY PARTNER
Surrey Sports Park, Richard Meyjes Road, Guildford, Surrey, GU2 7AD surreystormnetball.co.uk
surreystormnetball
surreystorm
netballlondonlive.com
netballlondonlive.com surreystormnetball.co.uk 6756-0514
surreystorm surreystormnetball