SURTEX Prospectus

The Premiere Event for Selling and Licensing Original Art & Design

surtex.com | #surtex

IT ALL HAPPENS AT The only B2B marketplace of its kind in the world – and your opportunity for enormous visibility to a motivated audience of nearly 18,000* industry professionals in a single 3-day show.

SURTEXÂŽ is where art buyers and licensees from around the globe converge to discover the unique, cutting-edge surface designs, original art, brands and design resources that will ensure their next product is a sales success.

TOP REASONS ATTENDEES CHOOSE SURTEX

92%

Meet new artists, designers and licensors

86%

Keep up with the latest in worldwide trends in color, pattern and design

88%

Find new and unique designs for sale or license

SURTEX AUDIENCE OF MORE THAN 6,000

Job Function

NATURE OF BUSINESS Sales/Marketing

Creative Director

Product Development

9% 27%

13% 16%

18% Art Buyer

Manufacturer

4% Licensing Artist/Designer

41%

8%

10%

Owner

12% 17% Artist/Designer

25%

Wholesaler

Retailer

Industry Supplier

WORLDWIDE TALENT CONNECTING ALL IN ONE PLACE

WHO’S WHO From creative minds and top-level executives, to innovators and trend-spotters, they’re all part of SURTEX®.

Exhibitors Include Top Talent From Around The Globe:

5,500 manufacturers, industry suppliers, retailers & more in attendance

+ REPRESENTED of the Show’s 5,500+ attendees have purchasing involvement/ authority

YEAR-ROUND COMMUNITY

industry professionals are tuned into SURTEX communications, including the popular On the Surface e-newsletter

• Art Publishers • Brand Licensors • Design Studios • Document Studios • Educational Institutions • Fine Artists • Graphic Designers • Illustrators

• • • • • • •

Licensing Agents Photographers Publications Textile Design Studios Tech Resource Trend Forecasters Weavers

The core of SURTEX is entrenched in art and brand licensing, showcasing a diversity of artwork, images, properties and brands to a broad spectrum of licensees and retailers from around the world. Seasoned licensors as well as newcomers to the business take advantage of the unparalleled platform to do business.

A juried section where talented textile design studios from around the globe will be selling a multitude of product categories. Arranged in an intimate, yet open floor plan, Atelier will draw a broad range of manufacturers seeking the latest prints, patterns, repeats, documents, and design services for product development needs. An expanded attendee base is expected in 2015, as the ICFF® introduces a luxury textiles feature adjacent to SURTEX!

Companies offering a variety of resources for every artist and designer, including software, hardware, web tools, digital printing, publications, books, reference materials, trend services and more, are situated in the SURTEX ReSourceHuB, directly adjacent to the Trend Theatre.

CONFERENCE PROGRAM The SURTEX Conference Program has long been considered the leading source for business information and trends impacting the art and design industry. The program offers information-packed sessions led by top industry pros, addressing such topics as monetizing art and design, licensee/licensor relationships, product development trends, legal considerations and strategies, and trends.

Exhibitors are offered two complimentary sessions of their choice.

TREND THEATRE The SURTEX Trend Theatre offers insight and inspiration from world-renowned trend forecasting companies. Daily ongoing 30-minute presentations from the show floor focus on the latest trends impacting home and accessories, textiles, tabletop, fashion, paper, stationery, packaging, gifts and more. Industry professionals come here for a sneak peek at what’s ahead in color, design, styles, attitudes and lifestyle.

UNPARALLELED MARKETING SUPPORT • Economical yet comprehensive booth package • FREE printed and online directory listing • FREE new exhibitor highlights online + special call-out in printed show directory • (2) Conference program tickets • FREE press kit distribution • FREE press and social media outreach • FREE access to the Trend Theater, ReSourceHub & Happy Hour • FREE use of private meeting rooms, free shuttles between the show and designated hotels • The Best Party in Town: SURTEX Happy Hour on Monday evening, a great networking opportunity • Participation in SURTEX YouTube Channel • Access to your SURTEX Show Planner tool, designed to match opted-in exhibitors with attendees according to design and category interests.

ON-SITE AMENITIES AND SPECIAL SERVICES • • • • • •

Discounted Hotel and Travel Rates Shuttle Service to/from Hotels Private Meeting Rooms Press Hospitality Exhibitor Happy Hour Lead Retrieval (nominal fee)

Check out www.SURTEX.com for all possibilities.

BOOTH PACKAGE - $48.00 per square foot The turn-key booth package and amenities during the show are just the beginning to ensure a most productive and cost-effective experience in New York City. Add to that all the valuable marketing support that really makes SURTEX stand out, and help you, the exhibitor maximize your return on investment year-round.

8’ x 10’, 10’ x 10’, 8’ x 15’, 10’ x 15’ booths are available as single units or combined to fit your needs.

Attractive, convenient and fully-installed, each booth package includes: • • • • •

White Hard Wall (8’ high) Halogen Lighting on Track One Counter Three Chairs Carpeting

• • • • •

Company Name Sign Wastebasket Drayage Pre-Show Cleaning Daily Trash Removal

•O vernight Storage of Artwork/Portfolios • Operations Assistance

Power buyers will spend almost $20 million with SURTEX exhibitors in 2015!

Visitors include manufacturers of: Automobiles Apparel Textiles Beauty Bed Linens Contract Furnishings Decorative Accessories Decorative Fabrics Floor Coverings Giftware

Greeting Cards/Stationery Home Apparel Home Textiles Housewares Juvenile Merchandise Linens/Domestics Novelties/Premiums Packaging Paper Goods

Personal Care Prints/Posters Social Expression Tabletop Tech Products Toys Upholstery Fabrics Wall Coverings Window Treatments

Trade Press Consumer Press Ad Agencies Buying Offices Licensing Executives

Product Development Consultants /Agents Publishers Wholesalers Specifiers

Plus...

Department Stores E-commerce Mail Order/Catalogs Specialty Stores Mass Merchants

2014 SAMPLING OF ATTENDEES American Greetings Avanti Linens Babies R Us Barnes & Noble Baum Textiles Berwick Offray Caspari, Inc. Coach CR Gibson Crown Wallpaper Demdaco Dillards Disney Consumer Products EK Success Brands Enesco

Visit surtex.com to see more.

Galway Company Gund Harrod’s Hasbro Jo-Ann Stores KAS Rugs Kate Spade Knoll Textiles Kova Textiles Leanin Tree Inc. Lifetime Brands L.L. Bean Mohawk Nautica Sportswear Nourison Rugs

Paperchase redEnvelope Regal Home Collection Richloom Fabrics Group Robert Kaufman Sferra Fine Linens Springs Creative Starbucks Sunham Home Fashions Target The Land of Nod Triangle Home Fashion Violet Doll White Mountain Puzzles York Wallcoverings