In Perfect Harmony

After almost a century of producing iconic classics, Bang & Olufsen turns up the volume once again with its latest cutting-edge connectivity fusing generations of products.

It all started in 1925 when two Danish engineers with a shared passion began modestly producing radios from an attic. Peter Bang and Svend Olufsen had designed a model to work with alternating current at a time when most radios were still running on batteries.

It was a milestone that led to the creation of Bang & Olufsen, the luxury consumer electronics company that today is synonymous with sensational sound and vision.

From the first B&O Eliminator to its latest state-of-the-art products, timeless design has shaped this global brand’s visionary legacy and enveloped every moment in superlative sound.

Bang & Olufsen kickstarted 2022 by celebrating four decades of multiroom technology with the unveiling of new software that connects the past with the present and future.

From its loudspeakers, music systems and turntables of yesteryear to cuttingedge wireless speakers, the software update to Beolink makes a generation of products across decades work seamlessly together, demonstrating the company’s commitment to longevity and future connectivity.

The update provides a simple way to wirelessly connect new Bang & Olufsen home speakers with classic multiroom installations and iconic products through decades of Beolink innovation.

Whether enjoying a classic record on the Beogram 5500 turntable from 1986, now streamed wirelessly to the terrasse through the latest Beosound Level speaker or breathing new life into the iconic Beosound 9000 CD player by pairing it with the recently launched Beolab 28 speakers, the possibilities are endless.

“Bang & Olufsen first invented multiroom 40 years ago and we’re pleased to announce our continuation of expertise in this field with our new software update that makes products launched decades apart work seamlessly together,” says Christoffer Poulsen, SVP of Product Management & Brand Partnering at Bang & Olufsen. “Beolink Multiroom is built for the future and enables all our network enabled products to be seamlessly connected, played and controlled together across rooms. It also brings intuitive features that make starting a musical moment easy, such as One Touch to Music and Touch to Join. These features elevate your multiroom music experience and allow for greater control over your entire entertainment set-up which can grow with you over time.”

This latest update gives customers the freedom to upgrade and expand collections…and the ultimate pleasure of a lifetime of music.

Bang & Olufsen Chelmsford 01245 266117 stores.bang-olufsen.com/en/ united-kingdom/chelmsford/ 16-18-new-london-road

Bang & Olufsen Colchester 01206 763344 stores.bang-olufsen.com/en/ united-kingdom/colchester/ 61-high-street

21 YEARS OF LOCAL EXCELLENCE

2022 is a big year for Bang & Olufsen’s Colchester and Chelmsford stores in Essex, which are celebrating 21 years of providing customers with the company’s latest innovations.

In spite of the last two years of pandemic, demand for Bang & Olufsen products remains sky-high. It comes as no surprise that as we have all spent more time at home, the desire for quality products that elevate life has fl ourished. The stores provide a welcoming, helpful and relaxed experience, whether you want pointers on how to enhance your experience, are looking to buy a core Bang & Olufsen product or limited-edition colour variants, or want to browse the fi ne assortment of loudspeakers, TVs, sound systems and more.

You can immerse yourself in the sound, feel the craftmanship, and see the design fi rst-hand…a world of ultimate sound and vision excellence awaits.