DISCOVER
The brief
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The project brief was delivered by Dr. Alex Reynolds, who represented Poole Museum as the client. She is the Our Museum Collections Officer. The brief had covered Poole Museum’s aims with the Our Museum project and informed us about their ambitions and their intended audiences. Their goal is to create a maritime gallery that is contemporary, sustainable and relevant. They wish to transform the museum into a cultural centre which also functions as a community place that is reflective of the needs and interests of the local people. We had been tasked to create a visual identity for this project. They needed a logo and a brand which are contemporary yet work alongside with their current logo. While I was listening to Dr. Reynolds, I made notes and I tried to capture the essence of her talk. I focused on the words and phrases she used with the most enthusiasm as I thought they are the ones which will help us to understand what the museum and its new project really need from the new brand.
Who is the Target Audience? • Local people • Artists and Creatives • Families • Younger People • Volunteers
Figure 9.: Keywords extracted from the brief. (Maritime, Stories, People, Alive, Dynamic, Energy Changing, Living history Harbour & Home Openness & Accessibility Relevance &Responsiveness Generosity & Care.)
