Our Proposal
DEFINE
Wo r k s h o p a n d Ta l k s
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In order to write our proposal, we needed to understand why it is so important for a brand to have its manifesto or ethos. In my interpretation it works as an invisible compass, giving direction and showing the right path to the companies to their decision making. It was a great help to be able to listen to the talk of Bond & Coyne and get some insight into their Versa branding project. We referred back to it later in the process when we were working on the final version of our brand proposal. After the branding talk, we had a workshop with Ben Friend (creative director) who shared with us his brand designing process (brief-research-work-execution), which resonates well to the stages of the 4 Diamond Designing model that already had been introduced to us in Level 4. Ben highlighted how vital it is to grab the essence of a company in order to create a successful branding around it. His story of the flying fish and how it became their company’s visual identity has demonstrated well what is the task we had been given by this brief. During the workshop we were required to come up with ideas how to finish the sentence: “Our Museum is ...” These half sentences were the first input in forming our proposal.
Figure 29.: Miro board with our first inputs to the proposal. Figure 30.: A slide of Ben Friend’s presentation.
