Susan Fireside, Senior Art Director/Designer synthesizing effective methods and technologies to facilitate creative solutions and collaboration, consolidate various research strategies and tactics into their design thinking and processes as well as formulate, evaluate and actively defend a design proposal and strategy for business and/or clients.
SYMPTOM REDUCTION OR ALLEVIATION
EMOTIONAL HEALTH BENEFITS
DISEASE PREVENTION
EXERCISE HEALTH BENEFITS
Carpal tunnel syndrome Asthma Arthritis
HEALTH BENEFITS WITHIN
Multiple sclerosis Cancer Mood
Muscular dystrophy
Stress Reduction
Migraines
Anxiety
Scoliosis
Depression
Chronic bronchitis
Self-acceptance
Epilepsy
Self-control
Sciatica
Mind-body connection
OCD
Positive outlook
Constipation
Hostility
Allergies
Concentration
Menopause
Memory
Back pain
Attention Aging
Social skills
Posture
Calmness
Strength Energy Weight Sleep
Heart disease
Balance
Osteoporosis
Integrated body
Alzheimer’s
Body Awareness
Type II diabetes
Core strength Sexuality
BODY CHEMISTRY
there is no software for great ideas.
Thank you for taking the time to look at my resume and work. My name is Susan Firesidec and I am a senior art director/designer with a focus on creating modern and engaging work that resonates with my clients and their customers. I’m a big picture thinker who looks at all the small details. I look at a brand from the macro level to the micro level and no detail goes unnoticed. It takes time and patience in crafting something that has a purpose and is different than what others have. By coming up with creative solutions and suggestions beyond the client’s expectations, my goal is to produce work that is easy to understand, impactful and engaging. I work directly with clients and other team members to help define the scope of work and project goals as well as coming up with methods for new work. This includes defining visual brand strategy, art direction, working with designers, animators, photographers, illustrators, and other team members. I often lead client presentations, working closely with various teams including UX, developers and junior staff. Projects include branding development and implementation, identity design and naming, packaging, advertising, environmental design, data visualization, annual reports, advertising and new media. You can see a portfolio of my work at www.susanfireside.com. I’m also on LinkedIn, Behance and AIGA. However, the most important way to get a hold of me is by calling 773.368.6112 where I would gladly pick up the phone, schedule a meeting and drive to your office to sit face-to-face and talk. After all, everything should start with a conversation. And a good cup of coffee. I look forward to connecting. Susan Fireside
i’ll never stop learning.
Synthesizing effective methods and technologies to facilitate creative solutions and collaboration, consolidate various research strategies and tactics into their design thinking and processes as well as formulate, evaluate and actively defend a design proposal and strategy for business and/or clients. Successfully executes programs within established budgets and time frames, on strategy from concept through execution. Clear understanding of the client’s business, needs, expectations, and requirements. Ability to maintain self-motivation and to work independently and in team environments. Clients I have worked with include: • Anti-Defamation League
• Heartland Health Centers
• AXA Advisors
• Hospira
• Abbott
• Illinois Poison Center
• Andersen Consulting
• Komatsu
• BP
• Philips
• Common Threads
• McDonalds Corporation
• CDW
• SWC Technology Partners
• Discover
• The Museum of Science and Industry
• DePaul University
• Jewish Community Centers of Chicago
• KeywordFirst
• Taproot Foundation
• Fujitsu
• PCC Community Wellness
my favorite tool is my mind.
Art Director, winter and construction design llc, 2008-2016 Synthesizing effective methods and technologies to facilitate creative solutions and collaboration, consolidate various research strategies and tactics into their design thinking and processes as well as formulate, evaluate and actively defend a design proposal and strategy for business and/or clients. Successfully executes programs within established budgets and time frames, on strategy from concept through execution. Clear understanding of the client’s business, needs, expectations, and requirements. Ability to maintain self-motivation and to work independently and in team environments. Projects include: • Branding and identity design and development • Naming and tagline development • Packaging for consumer goods • Advertising • Environmental design • Data visualization • Annual reports • New media
Creative Direction, Taproot Foundation, 2009-2016 The Taproot Foundation connects nonprofits and social change organizations with passionate, skilled volunteers who share their expertise pro bono. Through their programs, I partner with a team of marketing professionals to deliver marketing and strategy solutions that organizations need to achieve their missions. Projects include: • Corporate Capabilities Brochure • Annual Reports • Brand Development and Identity Design
All design should be responsive. It’s about making connections.
StudioNorth, Senior Designer, 2006-2008 StudioNorth is a full service integrated marketing agency that works with clients to create strategic marketing initiatives across all media. They create a full spectrum of brand, marketing, content, creative, social, and digital strategies for external and internal stakeholders. Projects include: • Identity/Brand Systems • Collateral • Direct Mail • Advertising • Video Storyboards • Web Design
HBG, Associate Creative Director, 2004-2005 HBG is a brand consultancy and strategic communications firm focused exclusively on health. While I was there I helped develop the visual direction for a healthcare system that included: • Internal Communications & Brand Launch • Corporate Identity • Collateral Systems • Advertising Campaigns
McKnight Kurland Baccelli Design, Senior Designer, 2001-2003 Small marketing and design studio. Working closely with other creatives and clients to develop visual narratives for print and new media. Projects included annual reports, web design, campaign concepts, identity and brand development, environment design. Clients included start up technology companies as well as Fortune 500. Projects include: • Identity/Brand Systems • Collateral • Direct Mail • Annual Reports • Environmental Design • Packaging • Advertising • Information Design • Web Design
let’s get a coffee.
You can see a portfolio of my work at www.susanfireside.com For a detailed work history and education connect on LinkedIn See what inspires me on Instagram at instagram.com/susanmfireside phone: 773.368.6112 email: susanmarafireside@gmail.com
www.susanfireside.com