1) L’Oreal Paris
L’Oréal Paris is amongst the top manufacture and sale giant of beauty and hair products. The brand has been universal heart winner and tops the list of annual Brand Finance with the net worth of $ 102.9 Billion. The company operates through four broad segments: 1) Professional products are used and sold for professional use only, like studio makeup and salons; 2) Consumer products are sold to mass market for men and women to use as end users; 3) The L’Oréal Luxury segment targets high-end care and beauty users with exquisite preferences; 4) Active Cosmetics feature derma-cosmetic skincare products specially targeted to be sold in pharmacies and drugstores. The company has been performing exceptionally well in three key aspects. First, it is constantly investing in technology and trends. Second, it is adapting and innovating its digital face and finally, it continues to earn trust and inspires the fans.
2) Estee Lauder
Estee Lauder is the second on the list with $34.6 Billion Market Value. The American cosmetics giant enjoys reputed and divers portfolio of makeup, skincare, fragrance and hair care products. The company is a manufacturer, marketer and distributer of prestigious department stores all around the globe. Headquartered in Midtown Manhattan, the EstĂŠe Lauder Companies Inc. is an American manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products. The company owns a diverse portfolio of labels, distributed internationally in upmarket department stores. It takes a win at localizing the products to suit customized needs of the market niches being targeted. To compete with established local players and land on the top of the list is an achievement that Estee Lauder has earned with incredible and relentless investment in technology and market research.
3) Chanel
Chanel has featured itself as one of the most popular luxury brands around the world. With Market Value of $7.2 billion, it is the top 3rd Makeup brand that has earned the trust of makeup lovers from around the world. Chanel is primarily a fashion house that offers range of products and cosmetics is amongst the key products that enjoys great reputation internationally. Chanel leads the cosmetic industry through its core customer relationship values. It has also been ranked as the brand on the top list of intimacy quotient with the customers. This means that it strongly builds emotional connections with consumers that has an imperative role in boosting the sales. The beauty marketing in Chanel proficiently embraces six markers that are needed for strong consumer relationship, including indulgence, which is important because of its high end price range and reputation as a luxury brand.
4) Neutrogena
Founded in 1930, Neutrogena is an American-based skin care, hair care and cosmetics brand that is headquartered in Los Angeles. It has a global presence in more than 70 countries. Neutrogena was bought by Johnson and Johnson conglomerate in 1994. The company enjoys reputation in their skin care and dermocosmetics realm. With $ 924 million net worth, it is amongst the top ten makeup brands that have made to the list in 2016. Neutrogena has enjoyed trust of beauty seekers who are health-oriented and has been positioned as one of the most prestigious brands that is trusted by dermatologists worldwide.
5) Urban Decay
While Urban Decay is a subsidiary of L’OrÊal, it stands too adamantly to be ignored in the makeup realm. The Naked eye shadow palettes have been one of the most loved products of the brand. Urban Decay was created almost as a rebel to the emergence of too pink makeup in the market. It introduced shades that were more natural and appealing than the glittery, shiny, and colorful makeup available. It has been the most popular brand amongst the young girls and professionals. With $5.8 Billion market value, it is amongst the top ten renowned brands in the market.
6) Benefit
Benefit Cosmetics LLC is a subsidiary of Louis Vuitton. Founded and headquartered in San Francisco, the company enjoys global presence in more than 30 countries having 2000 counters worldwide. Benefit Cosmetics won a Guinness World Record for accomplishing the most eyebrow waxes performed in 8 hours by a team, completing 382 eyebrow waxes. Benefit’s perky and upbeat marketing has provided them a marketing edge. Take a look at what their official website says:
“We believe in WHISTLING WHILE YOU WORK IT…and faking it ‘til you make it. We believe in FAST & FABULOUS BEAUTY solutions…and that glamour is GRABBING LIFE BY THE GIGGLES and not letting go. We believe if at first you don’t succeed, APPLY MORE LIPSTICK…that SEXY gets you everywhere…and if you can’t be good, BE GORGEOUS.”
7) Maybelline
Now who has not heard of Maybelline? And it only makes sense that it has made it to top 10 with $2.3 Billion market value. This is another subsidiary of L’Oréal that stands tall without the parent’s name. The American makeup giant has earned love and trust of makeup junkies from all around the world. The company takes pride in making beauty more accessible to normal people. Here’s what the company outlines as the reason behind their unbeatable success:
“From a small, family-owned business to the number one cosmetics company in America, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. Inspired by confident, accomplished women, Maybelline gives you scientifically-advanced formulas, revolutionary textures and up-to-the minute, trendsetting shades effortlessly, affordably, and beautifully”
8) MAC
Founded in 1982 by Frank Toskan and Frank Angelo in Toronto, the company has emerged as the most reputed cosmetic brand around the world with market worth of $1 billion. Toskan, a makeup artist and Angelo, a salon owner laid foundation to the mission of developing the makeup products that can suit professional needs. MAC’s focus on culture, beauty and fashion to design the products that are suited well for the local niche have fueled its success. Moreover, MAC has had a share of top-notch beauty endorsements by renowned celebrities including Victoria Beckham, and Lady Gaga.
9) Lancôme
Yet again part of L’Oreal Luxury Segment, Lancôme has earned market Value of $8583 Million. Positioned as a French luxury brand, mastering the art of perfuming Lancôme has earned trust of elite class in the market. Their most renowned product includes mascara named Hypnose and their Visionnaire Range that helps in improving skin texture qualities. Its customized digital presence for different countries has helped them leverage on their market globally.
10) Dove
This Unilever owned brand can almost be found in every household. With $4104 Million market worth, the brand has positioned itself in the category of mild skin and hair care beauty products. It offers wide range of personal care products that are not really makeup oriented. With the Real Beauty Campaigns all around the world, Dove touches the emotional nodes of the customers and is setting realistic beauty standards for millions of people. Dove has given definition to beauty that no other brand ever dared portraying. Dove’s appeal to shut down the fake beauty standards and embracing the real beauty has been very popular amongst masses, giving the brand the height it deserves.
Hair care products have contributed to 24% of the total cosmetic revenue, followed by Skin Care, Cosmetics, Perfumes and Oral Hygiene. This portrays that people are more concerned about their hair care and will buy the products that are hair-oriented.
The beauty industry of United States has seen a considerable increase in 2015. The trends predict its continuous rise in years to come, paving the way for beauty companies to exploit the opportunities for making handsome revenues.
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