As you begin with your passion and struggle to bring it to a professional platform, you find out that real efforts lie within your brand image creation. You cannot just setup a store, a website or a mobile app with a basic marketing plans to generate the sales you’ve marked in your goal book. It requires a welldeveloped branding strategy that hits your targets accurately. The first step to begin with your branding strategy is to create a business logo design that helps you reach out to and click the right reaction from the right audience. Let’s help you project your message to your defined audience through your logo effectively. Here are a few tips to kick start your logo design process and be a winner. 1) Begin with the message
The most fundamental step to work on once you have figured out your concept behind the brand try putting it in a story that actually make your audience pay attention. Marketers today declare that people will connect with your brand more if there is a story behind much more than the facts. In short, there needs to be a soul in the message that you want to send out through your logo design.
2) Know your Audience Now that you have a message with a strong story behind, the next step should be to prepare a design that suits your audience only. But how do you know what your audience likes or dislikes? You do research. Know what they are actually looking for. Are they old or young? Single or married? It will help you shape your message accordingly and win your audience’s attention effectively.
3) Pick Versatile colors options
The color of your business logo adds meaning to your business design. It has to be used on black or colored background. Your design should have an option for a dark and light background. It means having to change the color of your font or of the entire logo. Just keep your elf prepared for when it is required in future promotions 4) Choose a Font The best thing about fonts is that when you use the right font it immediately grabs your audience’s confidence. It not only makes your design look good but gives your brand symbol or name an authoritative personality. You could choose a font to either be serif (with feet) or sans serif (no feet), also known as classic or modern. You need to stay away from fonts that are generic. 5) Ensure Scalability Your business logo once developed Is used on every marketing medium planned. Whether it is a billboard, a website banner or a brochure its presence is required. Therefore, you have to make sure that its size allows it to appear equally good on different platforms when stretched or squeezed to be little or large. It’s important that regardless of the size, that every part of your logo is legible.
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