Headphone CMF Concept for Bang & Olufsen X Queen

CMF Color Material Finish

CMF_Report_2020 Sumeet Singh UG_3PD

Me

Hello, I am Sumeet Singh I am a 5th Semester design learner pursuing a bachelor’s degree in Product Design from MIT Institute of Design, Pune. sumeet.singh@mitid.edu.in

Index

4 5 6 7 10 17

Acknowledgment

Introduction

Brief

Shortlisted Headphone

Queen

Intuition Mapping

18 19 26 33 40 41

Creative Directions

Design Direction #1

Design Direction #2

Design Direction #3

Manufacturing Process

Concept Renders

Acknowledgments I take this opportunity to express my profound gratitude and deep regards to my teachers Associate Prof.

Shoubhik Dutta Roy, Asst. Prof. Supriya Ugale , and Asst. Prof. Sagar Joshi for their exemplary guidance, monitoring and constant encouragement throughout the course of this project. The blessing, help and guidance given by them time to time shall carry me a long way in the journey of life on which I am about to embark.

Introduction

Relevance:

Course Abstract :

“Designers must be willing to get their hands dirty and play in order to discover the unexpected.”

Course Code : GPDC505

Industrial Designers have CMF responsibilities in an industry as it is an integral part of the product and its first interface with the potential buyer.

As CMF provide look and feel of the product through various senses, it is imperative for the Industrial Designers to develop thorough understanding and application of CMF to enhance perceived emotive and functional value of the product.

Course Title : Color, Material, Finish and Trend Studies Course Category : L-T-P-0 Credit Distribution : 1-1-1-0 Duration (hours) : 90

Objectives / Intended outcomes of learning : • To develop an appreciation of simultaneous evolution of a product form with its skin

becoming an integral part.

• To develop ability to research on trends in evolution of the product surface/skin historically.

• To research on materials and processes R&D, their analysis and apply this learning

strategically and creatively to design new product skins/surfaces.

• To develop understanding of reproduction and post-production processes / technologies.

To study diverse range of surface morphing processes like chrome-plating, sand-blasting, tampon–printing, film-transfer, hydro-Graphics, textured-painting, powder-coating, anodizing, chemical vapor deposition, vacuum metalizing, flocking etc.

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CMF Brief

" Headphone CMF inspired from Queen Band ”

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Shortlisted Headphone Bang & Olufsen

Color

Materials

Grey

Aluminum,Titanium, Lambskin leather, Cowhide leather, Polymer, Fabric

Mist

Finish

Radial Brushed Aluminum, Matte Finish Polymer

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Color Material Finish

Lambskin Leather

Fabric

Cowhide Leather

Polymer

Aluminium 8

Material and Process •

Radial Brushed Aluminium(Grinder) , sandblasted

Technical Sound Specification

•

Leather (Stitching), Tanning waterproofing, wax dressings, but also mechanical processing stages such as ironing of the leather.

• Noise Isolation - Adaptive Active Noise

•

Polymer(Polycarbonate ear cup cover)

•

Logo: Laser Engraving

Cancellation

• Driver Type - Electro-dynamic titanium driver, 40

mm diameter

• Customizable Sound EQ - Presets available and

fully customisable through Bang & Olufsen App

Design Specsification • Fit- Over-ear • Materials - Aluminium,Titanium, Lambskin leather,

Cowhide leather, Polymer, Fabric

Dimensions (mm)

Impact •

The material used in crafting this headphones itself are premium.

•

Brushed Aluminium gives the headphone exclusivity in terms of appearance and durability.

•

Various kinds of leather add a luxurious aspect to the headphones.

• Headphones: 185 W x 165 H x 80 D • Carrying case: 200 W x 180 H x 63 D

Weight • Headphones: 323 g • Carrying case: 500 g

9

10

Queen are a British rock band formed in London in 1970. Their classic line-up was Freddie Mercury (lead vocals, piano), Brian May (guitar, vocals), Roger Taylor (drums, vocals), and John Deacon (bass).

Their earliest works were influenced by progressive rock, hard rock, and heavy metal, but the band gradually ventured into more conventional and radiofriendly works by incorporating further styles, such as arena rock and pop-rock.

Mercury chose the name “Queen” for the new band. He later said, “It’s very regal obviously, and it sounds splendid. It’s a strong name, very universal and immediate. I was certainly aware of the gay connotations, but that was just one facet of it.”At about the same time, he legally changed his surname, Bulsara, to Mercury.

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Mercury designed the band’s logo, known as the “Queen crest”.The logo combines the zodiac signs of the four band members: two lions for Deacon and Taylor (sign Leo), a crab for May (Cancer), and two fairies for Mercury (Virgo).The lions embrace a stylized letter Q, the crab rests atop the letter with flames rising directly above it, and the fairies are each sheltering below a lion A crown is shown inside the Q, and the whole logo is overshadowed by an enormous phoenix. The Queen crest bears a passing resemblance to the Royal coat of arms of the United Kingdom, particularly with the lion supporters. https://en.wikipedia.org/wiki/Queen_(band)

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Tone of Voice • Aspirational undertone • Edgy but not without a cause • Topical and fresh • Informative and helpful • Create pride of association

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The 10 Best Queen Albums

https://magazine.vinylmeplease.com/magazine/best-queen-albums/

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Vision, Mission & Philosophy

To be Universal

To be Inclusive

To Endure

To Innovative

15

Influence

Hard Rock Heavy Metal

16

World Issues Events

Theatrical Opera

Movies,Radio, TV Culture

Intuition Mapping

Fashion / Costume (Motif) Stage Design / Decoration

World Issues / Events Theatrical / Opera

Graphics

Album Art

Royal / British

History and Culture

Piano Logo

Instrument Synthesizers

Movies / TV / Radio culture Percussion

Keyboards (Harpsichord)

Guitar Microphone Drums

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Creative Directions

Logo Album Art Fashion / Costume Stage Design / Decoration

Costume

18

Piano Drums Guitar Percussion Microphone Keyboards (Harpsichord,Synthesizers)

Instrument

Royal / British Theteical / Opera World Issues / Events Movies / TV / Radio Culture

History and Culture

Design Direction #1 Costume

19

Moodboard #1 Costume

20

Bold Dark

Expressive Monotone

CMF Development #1 Costume

Powder Coated Aluminium

Color

Smooth Faux Leather

Polished Aluminium

Material & Finish • Matte Finish Aluminium

#121821 Raven Black

(powder coated) • Polished Aluminium • Smooth Stretchable Synthetic Faux Leather

21

Texture Ideation Element

Motif

Repeat

22

The pattern is derived from the curves and the cuts in the costume and clothing worn by the band on stage. The motif is developed by reflecting it horizontally and vertically . And then in linear fashion.

Concept #1

Lambskin Leather

Tampo Printing

Polished Aluminium

Cowhide Leather

Powder Coated Aluminium

23

Close-ups Side Views

24

Environment Render Concept #!

25

Design Direction #2 Instruments

26

Metallic Hard

Sharp Industrial

27

CMF Development #2 Instruments

Semi Gloss Copper Finish Polymer

Color

Material & Finish

Balance of colors 60% Primary Color

• Semi Gloss Copper Finish 40% Accent

#9f8a59 Copper

#ffffff Off White

Polymer

• Maple or Birch • Smooth Faux Leather

60% Primary Color

28

Maple or Birch

40% Accent

#773515 Brown

#ffffff Off White

Smooth Faux Leather

Texture Ideation

The pattern is derived from the piano keys which was used by the band on stage.

The motif is developed by reflecting it horizontally and vertically . And then in linear fashion. The pattern is derived from the piano keys which was used by the band on stage. The motif is developed by reflecting it horizontally and vertically . And then in linear fashion.

Element

Motif

Repeat

29

Concept #2

Cowhide Leather

Tampo Printing

Polished Copper

Cowhide Leather

Maple Wood

30

Close-ups Side Views

31

Environment Render Concept #2

32

Design Direction #3 History and Culture

33

Moodboard #3 History and Culture

34

Pure Clean

Smooth Expensive

CMF Development #3 History and Culture

Matte Aluminium Finish

Color

Matte Finish Polymer

Smooth Faux Leather

Material & Finish • Matte Aluminium Finish

#fffff0 Ivory White

(powder coated) • Matte Finish Polymer • Smooth Stretchable Synthetic Faux Leather

35

Texture Ideation Element

Motif

Repeat

36

The pattern is drived from the cureves and the cuts in the costum and clothing worn by the band on stage. The motif is developed by reflecting it horizontally and vertically .

And then in linear fashion.

Concept #3

Textured Cowhide Leather

Tampo Printing

Anodised Aluminium

Textured Cowhide Leather

Injection Molded Plastic

37

Close-ups Side Views

38

Environment Render Concept #3

39

Manufacturing Process

40

Anodizing Aluminium

Powdercoating Aluminium

Brushed Aluminium

Wood Staining

Anodizing is accomplished by immersing the aluminum into an acid electrolyte bath and passing an electric current through the medium . Later dyes are added.

Powder coating is a finishing process in which dry, free-flowing, thermoplastic or thermoset powder material is applied to a surfaced.

It is produced by polishing the metal with a non-woven abrasive belt or pad , grit belt.

Wood stain is a type of paint used to color wood.

Foil Printing

Tampo Printing

In Mold texture

Leather Stitching

Printing technique that involves applying a metallic or pigmented foil to a surface.

Printing process that can transfer a 2-D image onto a 3-D object. It involves an image being transferrer from a silicone pad onto a substrate.

The process of adding a pattern to the molding surface of a mold.This allows the mold to impress that pattern on each molded part.

Rubber cement work a groove into the leather. Mark stitch spacing use a stitching awl. Lock the needle. Start to stitch.

Concept Renders

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