Portfolio_SusieZuo by Susie Zuo

ZUO Xue

Hello,

• My name is Zuo Xue, • English name is Susie, • Born in ChongQing,China 1991 • I speak Cinese and English, • My mail: susiezuo@yeah.net • Graduated from Huibei Institute of Fine Arts (Wuhan) • I use MacBook and Adobe Software

PROJECT B: Craftman's Alley illustration, pop-up card, webdesign...

PROJECT A: Fur Free Alliance logo, visual identity, poster...

03 PROJECT d: Sea of Life layout, book

04 PROJECT D: Prejudice graphic language, poster, booklet...

05 PROJECT e:

Little Alarm Clock illustrations and a pictures book...

06 PROJECT f:

Black & White photography

fur free alliance

This is a campaign about wildlife protection, which include VI design, poster and other promotional products.

fur free alliance

Research After searching on the Internet, I found that lots of images show almost the same, repeated features: Negative and Bloody. However, I want to deliver the following points:

Positive Image No Bloody Visuals Reference to Human Culture Freedom of Wildlife

Sketch There are many posibilities for the LOGO design.

the first idea: CAGE Usually, animals are locked into a cage waiting to be skinned, broken cage symblises freedom.

the second idea: TANGRAM Tangram relats to our childhood, when we are encouraged to make friends with animals by parents. The tangram pieces are placed into the shape of a fox which symblelises wildlife.

the THIRD idea: ORIGAMI Similar to the tangram idea, the origami fox could represent the playful and peaceful mind of children. The natural beauty of origami forms a strong contrast with the bloody fur industry, which idea I decided to carry on future.

fur free alliance

Logo concept

Inspiration:

Logotype: FUR FREE ALLIANCE

Logo Color: #D34F2B CMYK: 0/62/97/0 RGB:221/121/50

#3E3A39 CMYK:0/0/0/90 RGB:62/58/58

Variation

Business card

fur free alliance

Related Products

fur free alliance

Brochure

fur free alliance

Envelopes

fur free alliance

Poster The theme of the poster design is skinning. On the poster I cut A Negative Shape of fashion goods from various animal skins, which created strong contrasts and revealed the cruel side of the fashion industry.

Postcard Inaddion to the posters, a separate set of postcards is also designed to accompany the posters. On the postcards, people can find the missing parts of the poster and are encouraged to "give them back" to the animals.

fur free alliance

Promotions

fur free alliance

craftman's alley

The aim of this campain is to raise the awareness of the missing folk culture through playing interactive games.

This project is an online campaign about traditional chinese craftmanship and culture.

The reward of playing this game is a pop-up card which need to be assembled by the winner of the game.

craftman's alley

Research

AI Sketch

As a chinese design student, I usually find inspirations from western cultures which play a leading role in the design industry. However, I began to realise the importance of chinese culture once I visited LIU LI CHANG, a hundred-year-old street selling traditional crafts, and impresed by the rich content of my own culture origin.

Illustration

craftman's alley

Pop-up Card I believe the best way to promote the craftman culture is to retain to handcraft form. Therefore, A POP-UP CARD.

craftman's alley

This pop-up card is another visual form of this illustration. It is full of fun, I made it to encourage people paying more attention to the chinese culture.

craftman's alley

Study Cards

craftman's alley

Flash Website HOW TO PLAY: 1.First, people are given a link to the website, which invites them to play the game.

2. Short instructions are given inorder to play the game.

craftman's alley

3a. People are required to answer quiz to unlock the next scene of the game.

3b. If they select the correct answer to this qusition, the answer board would turn up the thumb, then they can go on.

3c. If they get it wrong, they will need to read a brief history of the quiz topic, and find the correct answer to the qusition.

craftman's alley

4.Successfully complete the game will give the player the oppotunity of getting the reward in the form of a pack of pop-up cards.

5.You just need to assemble your own "Craftmans' Alley" at home.

03 SEA of LIFE

This is a book design project based on my university diary.

sea of life

Inspiration

I kept the habit of diary writing in my university. After graduation, I read each page of the diary and felt excited. Time flies in four years, but each day in my life was full of dramas and surprises. On the other hand, four years' study is only a brief moment in my life.

Mind Map Life vs. Sea Therefore, I compared my life as the sea, and every period in my life is a drop of water. Within that tiny drop, there exist many key moments.

Structure Studies I experimented with different possibilities for the inner structure of the waterdrop, whether it is symmetrical or random, wavy or curly. I chose one structure that is steady and best represents the wave.

03 Final work

SEA of LIFE

sea of life

03 SEA of LIFE

layout

03 SEA of LIFE

prejudice

This is a study about cultural bias and graphic representations. There is no final resolutions in this preoject, but different explorations of various possibilities.

prejudice

Inspiration

My teachers and classmates are from all over the world in my English training Institution, there are a lot of insignificant bias caused by the totally different bankground.

what is cultural bias? In fact, prejudice or bias is not necessarily mistake or rumor. Bias is based on part of the truth, which, however, tends to ignore the whole picture.

As a result, I wanted to find a way to communicate the idea of truthful prejudice, introducing the whole picture of cultural bias to people.

Graphics These are graphics of cultural objects. The icons I illustrated in this project are based on my research of my English class colleagues' opinions. I realised that they usually put more emphasis on details of daily lifes rather than abstract cultural subjects.

These graphics are devided into two parts, the one is about Easterners (above) ,and the other one is about Westerners (below). Each brife picture demonstrates a piece of relative bias, and I'd like to leave people the impresion of the whole picture which is about their habits and perception.

prejudice

Colors

Easterners

Westerners

After searching on the Internet, plenty of resources shows that different cultures would give totally different meaning to the same color.

Posters

Easterners

prejudice

Westerners

prejudice

Relative Products

prejudice

Illusionary instalations

prejudice

little alarm clock

This is a picture book telling a story about a little boy and his beloved little alarm clock. This work is based on my illustrations in the first year of my college life.

little alarm clock

Inspiration The story is about love, friendship, growth and lose, and the inspiration of writing this story comes from one of my dream.

he just believes that all he goes through must have some value, therefore, there must be some reason.

Story of Part 1 A little boy, Dong, received a present which is a little alarm clock. Out of curiosity, he dissambled the clock, and found a secret keyhole inside.

little alarm clock

Story of Part 2 However, the alarm clock had lost the key. There were carved words on the back of the clock: If it is unlocked, it would speak as human. The boy wanted to help this clock come to live. He then started the long journey.

Story of Part 3 The boy finally found the key. But unfortunatelly, he fell off when he got the key, and never came back. The little alarm clock unlocked itself, and came to live. However, he found himself alone.

little alarm clock

The contrasts of black and white, straight and curve, bright and dark are everywhere in our life. This photography project is about various comparisons that I found around my world.

black & white

THANK YOU