.
Organ r o n o D
Organ Donor Be One.
Organ Donation Public Service Announcement: Illinois Institute of Art - Schaumburg
19 people die each day due to a shortage of donated organs. Over half the people on the organ transplant waiting list will die waiting.
ill “Grumpy” Jenkins never slowed down for anything, and even after his death last March at age 81, that certainly hasn’t changed. A college dropout, mechanical genius, racing legend and seemingly “grumpy” guy, Jenkins is a man not easily forgotten. The Pennsylvania native’s countless contributions to the racing world and beyond truly left a lasting impression on all. His lifelong friend and now estate executor remembers what Jenkins was like beneath his gruff exterior. “He really had an educated quality about him even though he acted like he was just a car guy. He did go to Cornell and he came from kind of a proper background,” Dick Williams explained. Jenkins did attend Cornell University, but in order to pursue his passion for engine mechanics, he dropped out of the engineering program just a few credits shy of earning a degree. “Grumpy,” as he was known by most, made a name for himself in the ‘60s drag racing in the NHRA (National Hot Rod Association) using cars equipped with engines he had enhanced on his own. “Back when he started, the sport of drag racing was not really a white collar sport and he was always a first-class guy,” Williams recalled. Jenkins favored racing in smaller-engine, lightweight cars that had less holding them back. With Jenkins’ engine enhancements and expert shifting behind the wheel, the compact cars, dubbed “Grumpy’s Toys,” were able to sneak past the larger-engined muscle cars he was
4
up against. His confident and no-nonsense demeanor behind the wheel became his signature. Despite his proper upbringing and educated background, Jenkins would often take off down the strip with a lit cigar wedged between his teeth and come out ahead without breaking a sweat. “He was just that kind of guy,” Williams said. “He had his quirks like everybody does,” his friend Joe Tryson recalled, “and he was really a lot different than his ‘grumpy’ nickname lead on – if you were around him a lot, you didn’t think he was even capable of being grumpy.” Tryson worked with him from the ‘60s into the ‘90s, running the show at his shop. They spent 27 years elbow-to-elbow. “You had to be friends when you spent that much time together,” Tryson joked. “We always got along 99 and a half percent of the time.” In spite of Tryson’s close friendship with Jenkins, he said he understood why others saddled Jenkins with the “Grumpy” moniker, explaining that the grouchy front was about all Jenkins ever showed the general public. Williams said he understood why “The Grump” chose to lead the public on explaining that, “The whole idea of keeping
Hall of Fame Legend Bill “Grumpy” Jenkins
up his ‘grumpy’ exterior was kind of a way to keep space; to keep people from sticking their noses under his hood.” Williams said the nickname was actually started in the late ‘50s by a friend who compared him to Grumpy of “Snow White and the Seven Dwarves” and the name just stuck. Tryson said he considered Jenkins’ greatest achievements to be all of the mechanical innovations he developed over the years including drag racing’s first kick-out oil pan and Pro Stock’s strut-style front suspension, just two of Jenkins’ many creations. And though Jenkins garnered three American Hot Rod Association (AHRA) championships and 13 NHRA wins, including five Pro Stock championships, he did indeed leave his most notable legacy within the world of engine modification. Jenkins was personally responsible for building 30 vehicles that set national records in various racing venues and his builds won a total of 61 races including eight championships. “He was a mechanical engineer to a fault. He was lost in his own world; he was like an artist that way. If he was back working on something you might have to remind him to eat,” Williams described. His skill with engine alterations became his ticket to national recognition and aided his induction into the International Motorsports Hall of Fame, Motorsports Hall of Fame of America, International Drag Racing Hall of Fame and his earning of countless other
awards, honors and recognitions. Bill Jenkins’ long and well-lived life came to its end March 29, 2012 due to heart failure. Jenkins’ life off of the track and out of the garage was spent among friends and family and Williams said it’s now his job to make sure they’re taken care of. “Being an executor is a tough job but I don’t mind doing it for him. I’m doing this for a friend. I’m doing it for him. We’re trying to do the best we can for his wife and children; it’s what he wanted.” Personal artifacts from the Estate of Hall of Fame Racing Legend Bill “Grumpy” Jenkins, including a total of 150 items, will be offered at no reserve at Dana Mecum’s 26th Original Spring Classic in Indianapolis, May 14-19, 2013. What better way to honor a man who gave so much, dedicating his life to the world of cars, than to immortalize his memory in the things most dear to him? Trophies, awards, model cars and competition jackets are just a few of the many things that comprise the collection. Tryson said if he were to keep any of Grumpy’s things for himself, there is one in particular he’d want. “The only thing I could think of was one of the early Wally trophies from NHRA; one of the early ones from 197071. That would be nice to have,” he said. The star of the Indy auction lineup featuring The Grump’s things will be his Red on Black GTO, set to cross the block on Saturday, May 18. Don’t miss this chance to take home a piece of history and to pay homage to a man who spent his life behind the wheel and under the hood.
Artifacts from Grumpy’s Estate
5
Grumpy- Jenkins Grumpy Jenkins Catalog MecumCatalog Auction
See
the
World from a
In this Issue:
Different
Lost Nomads of India Where the Locals Go Bright Idea for Frogs March Madness Blooms
Inspiring people to care about the planet
Explorer
Perspective
M o n t h l y
N e w s l e t t e r March 2010
Photograph by Kieron Nelson
Lost Nomads By John Lancaster
Explorer
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India’s 80 million wanderers are torn— clinging to centuries-old traditions while the modern world strips their identities away. In their illustrious past the Gadulia Lohar forged armor for Hindu kings. Today these blacksmiths pitch camp on the outskirts of tiny Indian villages and make simple goods from metal scrap. On a warm February day I arrived at such a camp in India’s northwestern Rajasthan state, carrying bars of soap to aid my introduction. But as I approached, men, women, and children surrounded me, grabbing the bag and shredding it, spilling the soap onto the dirt. A maelstrom of curses and tangled limbs ensued. It ended with at least one older child in tears. Such desperate behavior hints at a larger story about the nomads who have roamed the subcontinent for hundreds, sometimes thousands, of years. The Gadulia Lohar are among the best known; others are herders, such as the Rabari, famous throughout western India for their bulky turbans and familiarity with all things camel. Some are hunters and plant gatherers. Some are service providers—salt traders, fortune-tellers, conjurers, healers. And some are jugglers, acrobats, grindstone makers, storytellers, snake charmers, animal doctors, tattooists, basket makers. All told, anthropologists have identified about 500 nomadic groups in India eighty million people.
Photograph by Steve McCurry By Monica Bhide
Where do the
See India through a locals travels. Take a scenic Harbor Cruise for an alternative perspective of the iconic Gateway of India and peninsular Mumbai, board a tour boat to whisk you around the Arabian Sea. The imposing stone archway was built in 1924 to commemorate the 1911 visit of King George and Queen Mary. Dive into History at the city’s largest museum— officially the Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, but still widely known as the Prince of Wales Museum— displays over 30,000 artifacts, including seventh-century-B.C. Coins, portraits of Mughal emperors, and illustrations from the Panchantantra similar to Aesop’s Fables. The building’s Mughal-Gothic architecture attests to the city’s myriad influences. Mumbai’s oldest museum, the recently restored Dr. Bhau Daji Lad Museum chronicles Mumbai history with souvenirs from the British Raj like a statue of Prince Albert and 19th-century maps showing locations of Mumbai’s old cotton mills. Visit a Sacred Place “Mumbai is the
National Geographic Monthly Newsletter Client: National Geographic. The outside of the newsletter is sealed and sent as a postcard using images provided by nationalgeographic.com. I created a typographic logo inspired by the color, theme, and typefaces used already by National
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asking the target audience, the readers, a question paired with loud colors. Right: Inside newsletter shows a colorful layout of information and images using playful type paired with traditional newspaper styled articles are separated with blocks of black.
locals
go?
one place in India where you can experience a wide range of Indian cultures in a fairly concentrated form,” locals are most known for their devotion to Lord Ganesh the Elephant God. Shop for Treasures Mumbai offers fakes. At Fab India, local trendsetters browse through a rainbow array of Indian handwoven textiles in raw silks and printed cottons. Behind a ramshackle cluster of market stalls an impromptu Demsa dance was in full swing. The women danced in semicircles while the men played musical instruments. Indian designer labels by the likes of Manish Arora and Gaurav Gupta entice at SoHo-esque boutiques Mélange and Bombay Electric, and the collection of shops at the Courtyard. See the colors of India through the eyes of a local in just a day.
1
Explorer M o n t h l y
March Madness is in Full
Bloom
Written by Michael Klesius
Flowers began changing the way the world looked almost as soon as they appeared on Earth about 130 million years ago, during the Cretaceous period. That’s relatively recent in geologic time: If all Earth’s history were compressed into an hour, flowering plants would exist for only the last ninety seconds. But once they took firm root about one hundred million years ago, they swiftly diversified in an explosion of varieties that established most of the world’s flowering plant families of the modern world. Today flowering plant species outnumber by twenty to one those of ferns and conebearing trees, or conifers, which had thrived for 200 million years before the first bloom appeared. As a food source flowering plants provide us and the rest of the animal world
with the nourishment that is fundamental to our existence. In the words of Walter Judd, a botanist at the University of Florida, “If it weren’t for flowering plants, we humans wouldn’t be here.” From oaks and palms to wildflowers and water lilies, across the miles of cornfields and citrus orchards to my father’s garden, flowering plants have come to rule the worlds of botany and 2
agriculture. They also reign over an ethereal realm sought by artists, poets, and everyday people in search of inspiration, solace, or the simple pleasure of beholding a blossom. “Before flowering plants appeared,” says Dale Russell, a paleontologist with North Carolina State University and the State Museum of Natural Sciences, “the world was like a Japanese garden: peaceful, somber, green; inhabited by fish, turtles, and dragonflies. After flowering plants, the world became like an English garden, full of bright color and variety, visited by butterflies and honeybees. Flowers of all shapes and colors bloomed among the greenery.” That dramatic change represents one of the great moments in the history of life on the planet. What allowed flowering plants to dominate the world’s flora so quickly? What was their great innovation? Botanists call flowering plants angiosperms, from the Greek words for “vessel” and “seed.” Unlike conifers, which produce seeds in open cones, angiosperms enclose their seeds in fruit. Each fruit contains one or more carpels, hollow chambers that protect and nourish the seeds. Slice a tomato in half, for instance, and you’ll find carpels. These structures are the defining trait of all angiosperms and one key to the success of this huge plant group, which numbers some 235,000 species. Just when and how did the first flowering plants emerge? Charles Darwin pondered that question, and paleobotanists are still searching for an answer. Throughout the 1990’s discoveries of fossilized flowers in Asia, Australia, Europe, and North America offered important clues. At the same time the field of genetics brought a whole new set of tools to the search. As a result, modern paleobotany has undergone a boom not unlike the Cretaceous flower explosion itself alone.
Top Four Spring Break Sites
March Madness, spring break fever is in full bloom. Here are a list of the top five planet inspiring spring break sites sure to relax you with National Geographic style. 1. California Napa Valley’s Auberge du Soleil Rutherford, magical wine country is the backdrop for this elegant hotel. The accommodations feature Mediterranean decor and a relaxing environment. 2. Washington, Virginia’s Inn at Little Washington in the foothills of the Blue Ridge. Its charming suites are meticulous including an exotic style and color of the Far East and Europe sure to impress. 3. Cong, Ireland Ashford Castle. Located in western Ireland, this luxurious castle dates to the 12th century, is as romantic a place as one could desire. Rooms are decorated in cheerful pastels. 4. Pangkor Laut, Malaysia’s Pangkor Laut Resort. Truly isolated in the middle of the Straits of Malacca, where the only noise comes from clacking palms and the gentle surf, is the true definition of paradise.
Photo By Adam Backlin
Bright
Idea
Written by Dave Bruan
In an effort at the zoo to try encouraging breeding in a critically endangered yellow frog, scientists at the great San Diego Zoo’s Institute for Conservation Research have placed 24 mountain yellow-legged frogs into refrigerators. “The cold temperatures mimic high-elevation winter conditions that cause the frogs to hibernate. Typically, the mountain yellow-legged frogs display mating behaviors after emerging from hibernation,” the zoo explained in a news
for
Frogs
Explorer
M o n t h l y
N e w s l e t t e r March 2010
This offer includes a one-year membership plus one free in the National Geographic Society, plus a one-year subscription to National Geographic Magazine. This offer is good for new orders going to U.S. and Canadian addresses only. Canadian subscription price is C$20 (US$17) and includes GST. Savings is compared to newsstand price for one year, which is US$71.88 (C$83.40). Sales tax will be added for orders sent to KY (6%) addresses. In the U.S. and Canada, please allow 4 - 6 weeks for delivery of the first issue. While all of the dues support the Society’s mission of expanding our beautiful national geographic knowledge, ninety percent is designated for the magazine subscription. Phone Orders To order by phone, please call 1-800-NGS-LINE (1-800-6475463) Monday-Friday, 8 a.m.-midnight ET; Saturday 10:30 a.m.-7 p.m.
Photograph by John Stanmeyer
Geological Survey statement yesterday. U.S. scientists found this adult mountain yellowlegged frog last year in a rediscovered population of the endangered frog in the San Jacinto Wilderness, San Bernardino National Forest, California. This rediscovery--along with the San Diego Zoo’s first successful breeding of the frog in captivity, and successful efforts to restore frog habitat--renews hope of survival for this Southern California amphibian, USGS said U.S. Geological Survey. This is the first time the mountain yellow-legged frog has been put into a refrigerated unit to induce breeding. In 2009 the San Diego Zoo was the first to successfully breed the mountain yellow-legged frog in captivity after a slight chilling of their water, the zoo said. “We hope that by simulating the cold of the mountains where this critically endangered frog has been found, the San Diego Zoo will be able to increase the mountain yellowlegged frog population,” said Jeff Lemm, a
N e w s l e t t e r March 2010
research coordinator for the San Diego Zoo. “The tadpoles we raise will be reintroduced into remote mountainous areas of Southern California where these frogs were found historically.” In their native habitat, the female mountain yellow-legged frog lays eggs as soon as the snow begins to melt. A female mountain yellow-legged frog can lay up to 200 eggs that hatch into tadpoles three weeks later, the zoo said. Jeff Lemm, takes a sample of the mountain yellow-legged frog’s chilled water. The critically endangered frogs were put into a special refrigeration unit so they would hibernate. When the frogs emerge from the cold in April, scientists hope they will produce thousands of fertilized eggs. This is the first time scientists have chilled the mountain yellow-legged frog in an effort to induce breeding. “The frogs were put into the refrigerated units at 40 degrees, being used as hibernacula. Scientists will begin to raise the temperature a degree a day to slowly warm them back up .
Where
Want go?
do you
to
Limited Offer One Year Subscription $15.99 + One free issue!
3
a m ste end
This campaign was designed to promote stem cell research. The concept is a play on the ‘Snickers’ slogan ‘Why Wait’ where I drew old, wrinkled, and disregarded tickets from a photo. The tickets represent all of the people dying while waiting for organs on the donor list; when only one stem cell could aid in growing new organs ending the wait.
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Middle Right: The numbers of the people who died in 2011 due to different problems are displaced on the drawing representing the deaths that could have been prevented by stem cell research.
Bottom Right: The information expresses in words what the info graphic expresses visually. Over half will die waiting for an organ transplant or a cure. One stem cell can end the wait.
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Why Wait? Stem Cell Research Campaign
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{Research} Recycle.
{Research}
More than 100 million suffer from diseases that may be treated or cured with new embryonic stem cell research. Breakthrough methods in technology warrant the regrowth of organs and the renewing of damaged dying cells. This allows for future methods of recycling cells, and the reuse of organs to generate cures to save lives.
Here a play on ‘Recycling’ is seen with a different twist. Research, renew, reuse, and regrow is used to show the various steps taken in growing organs using stem cell research. The recycle symbols are recreated to circle different organs that are currently being researched and regrown using stem cells: Heart, lungs, kidney, and pancreas.
{Renew}
Middle Left: A close up of the pancreas illustration circled by the ‘recycling’ arrows symbolizing the research, reuse, renewing, and regrowing of organs using stem cell research.
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Recycle: Stem Cell Research Campaign
{What is a Stem Cell?
e.
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Get A Clue: A Pocket Guide To Stem Cell Research A pocket guide of information to accompany the Stem Cell Campaign. Information and fun facts are presented in a contemporary manner to teach the target audience about the benefits of stem cell research. The page explains what a stem
cell is. The second layout expressed interesting facts about breast enhancement using stem cell research. The third page shows statistics about people on the organ donor waiting list and why ending the wait is possible. The final layout gives an
inspirational story about stem cell therapy regrowing body parts and why the research is so important to everyday situations.
10% 19 12,000 Nearly
of the patients currently waiting for heart transplants are young people under 18 years of age.
About
people die each day waiting for organs.
Estim
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people who die each year meet the criteria for organ donation, but less than half of that number become actual organ donors. -National Kidney Foundation
{Why are stem cells important?
Over 100 million Americans suffer from diseases that eventually may be treated more effectively or even cured with embryonic stem cell therapy. Some researchers regard this as one of the greatest potential for the alleviation of human suffering since the advent of antibiotics. -Pros & Cons of Embryonic Stem Cell Research By Deborah White
Stay Starwood 2010 Annual Report
Lo n g e r
If Starwood learned one thing in 2009 it was to expect the unexpected, to prepare for the worst and to keep our
nerve.
deteriorated
The
business
throughout
trends
the
year
and this ergative momentum has continued into 2009. As part of our ongoing efforts to prepare for a worsening macro environment, we began a rigorous cost-cutting program
Letter to the Shareholders
early in 2009, including a review of our spending with a focus on reducing
but declined 16% in the fourth quarter. While the severity and
costs,
and
breadth of the slowdown surprised us, we were well ahead of
reinvesting against our very own
improving
productivity
the curve from a cost reduction perspective which helped drive
growth priorities.
our better than expected results. Starwood’s efforts to reduce
I am pleased to report that we have
corporate overhead have created immediate savings as well
been successful in this task. In fact,
as lasting changes to our way of doing business. We are using
our cost discipline helped us achieve
what we call Activity Value Analysis, or AVA, which is a rigorous
strong results in each quarter of 2008
process to address our costs and lay the foundation for future
despite a rapid deterioration in lodging
growth. Through AVA,we eliminated costs by streamlining
demand. In 2009, we will continue to
activities and removing a overlap in our organizations. Let
focus on managing our costs without
me take a step back to explain why this
compromising our long-term growth
To summarize, we are prepared for
plans for the company. Looking ahead,
a variety of potential scenarios we
the good news is that our company
have been aggressive in our cost
remains strongly positioned for one
containment efforts and dramatically
of our most challenging demands
scaled back our capital plans, but are
yet the environments and the lodging
prepared to do more if needed. Our
industry—along with the current global
efforts thus far have resulted in an
economy
experienced.
increasingly efficient cost structure that
In addition to working toward the
should position us to not just survive
Five Essentials that will drive our
this economic downturn but allow us to
success over the long term, we are
capitalize on the upswing in the future.
continuing to reduce our cost base.
We continue to build, open, renovate
Cost control enabled us to weather
and innovate for recovery and beyond,
the deteriorating fundamentals that
and remain focused on our long-term
this year accelerated throughout 2009.
strategy to generate market- leading
To put the operating environment
returns for our shareholders. Thank you
into perspective, worldwide owned
for your continued support and for all
RevPAR grew 5% in the first quarter,
of your cooperation this year and let us
6
reach our goal for the next.
has
ever
was
needed.
CEO Frits D. Van Paasschen
Frits D. van Paasschen Chief Executive Officer
Mission Statement
Our Mission At Starwood we succeed only when we meet and exceed the expectations of all our many customers, owners and shareholders. We have an extreme passion for excellence and will deliver the highest standards of integrity and fairness. We celebrate the diversity of people, ideas, and cultures. We honor the dignity along with the ethics and value of individuals working as a team and as individuals. We will improve the communities in which we all work together. Starwood encourages the innovation, accepts accountability and embraces change. We all seek knowledge and growth through learning as we share a sense of urgency, nimbleness and endeavor to
4 Stay Longer: Starwood Hotels Annual Report
create fun, to have fun, and to be fun.
10
Corporate
Stock Registrar
Starwood Hotels & Resorts Worldwide, Inc. 1111 Westchester Avenue, White Plains, New York 10604 914 640 8100, www.starwoodhotels.com Independent Registered Public Accounting Firm Ernst & Young LLP, New York, New York
Form 10-K and Other Investor Information A copy of the Annual Report of Starwood Hotels & Resorts Worldwide, Inc. (“Starwood”) on Form 10-K filed with the Securities and Exchange Commission may be obtained online at www.starwoodhotels. com and by shareholders of record of Starwood without charge by calling 914 640 8100 or upon written request to: Investor Relations Starwood Hotels & Resorts Worldwide, Inc. 1111 Westchester Avenue, White Plains, New York 10604
Corporate
& Transfer Agent
Offices
Registered Shareholders Questions concerning
Stock certificates, account information, dividend payments or stock transfers should contact our transfer agent at: American Stock Transfer & Trust Company 59 Maiden Lane, New York, New York 10038 800 350 6202, www.amstock.com
© 2009 Starwood Hotels & Resor ts Worldwide, Inc. Corporate Information Starwood Hotels & Resor ts Worldwide, Inc. Starwood Hotels
26
The annual report was created for Starwood Hotels the target audience is urban upper class people ages 25-55 who frequent hotels, travel, and enjoy entertainment.
Information
Note: This Annual Report contains forward-looking statements within the meaning of security regulations. Uncertainties and other factors that may cause actual results to differ materially from those anticipated at the time the forward-looking statements are made. Further results, performance and achievements may be affected by general economic conditions including the timing and robustness of a recovery from the current global economic downturn. Business and financing conditions, foreign exchange fluctuations of the real estate, including the sale of residential units, and the hotel and vacation ownership businesses, operating
Top Left: The cover shows an image of a girl’s foot playfully swinging off a couch encouraging guests to ‘Stay Longer.’ Stock images from Getty Images.
risks associated with the sale of residential units, hotel and vacation ownership businesses also effect the statements.
$35 Million
$6 Million
Annual Income Versus Operation Income Operations Total Assets Operating Income
$59 Million
Revenues
$254 Million
Long Term Debt
capacity controls, allowing members to redeem free nights anytime, anywhere. Since then, the program has grown to include more than 47 million members
$97 Million
and continues to be cited for its hasslefree
award
redemption,
outstanding
customer service, dedicated member web site and innovative promotions and
Annual Statement
Fiscal Year Earnings Starwood
250
Dollars in Millions
S&P 500 S&P 500 Hotel
200
150
100
50
0
2004
18
2005
2006
2007
2008
2009
These are the following factors to contribute to our position as a
benefits. The financial statement is listed
leader in the lodging and vacation ownership industry and provide
in many graphs and charts and on the
a foundation for our business strategy: Brand Strength. We have
next few pages. Hotel and resort assets
assumed a leadership position in markets worldwide based
are well positioned throughout the world.
on our superior global distribution, coupled with strong brands
These assets are primarily located in
and brand recognition. Our upscale and luxury brands continue
major among the world’s most active
to capture market share from our competitors by aggressively
travelers. The strength of our brands is
cultivating new and old customers while
evidenced, in part, by the superior ratings
maintaining loyalty that the following
received from our hotel guests and from
factors contribute to our position as
industry publications. Frequent Guest
a leader in the lodging and vacation
Program. Our VIP loyalty program, for
ownership
a
Starwood, has made headlines when it
foundation for our business strategy:
launched in 1999 with a breakthrough
Brand Strength. We have assumed a
policy of no blackout dates and no
leadership position in markets worldwide
capacity controls, allowing members to
based on our superior global distribution,
redeem free nights anytime, anywhere.
coupled with strong brands and brand
Our luxury and upscale hotel and resort
recognition. Our upscale and luxury
assets are well positioned throughout
brands continue to capture market share
the world.
from our competitors by aggressively
seen here and related notes are kept
cultivating
while
on record for stockholders convenience
maintaining loyalty among the world’s
to review and print for their personal
most active travelers. The strength of
keeping. All table and graphs available
our brands is evidenced, in part, by the
online as well. Since then, the program
superior ratings received from our hotel
has grown to include more than 47 million
guests and from industry publications.
members and continues to be cited for
The VIP Frequent Guest Program is
its hassle-free award redemption, of
our loyalty program, Starwood Preferred
outstanding customer service, that is
Guest® “SPG”, made headlines when it
always a dedicated member web site
launched in 1999 with a breakthrough
and innovative promotions and benefits
policy of no blackout dates and no
exceeding all the competitors programs.
industry
new
and
provide
customers
The financial statements
19
The layout of the report is designed to make you feel relaxed and calm. The information is organized with blocks of typography mimicking the shapes used in the design.
The Graphic standards manual was created to show exact information about a company’s logo and placement of the logo in different mediums. Left: Back and front cover.
HB
Henry W Bates
HB
The logo was designed after famous explorer Henry Bates who discovered mimicry in insects. The logo was created for a fictional biological research company.
Henry W Bates
Biological Research
Graphic Standards Manual
Yellow C: 6.31% M:18.94% Y: 88.42% K: 0%
17 | 18
Yellow Red C: 0% M: 82% Y: 82% K: 0%
Purple C: 21.93% M: 85% Y: 0% K: 0%
Summer Multi Colored Gradient
Blue Green C: 85% M: 0% Y: 28% K: 0%
Green C: 85% M: 0% Y: 28% K: 0%
White to Black Gradient
Black C: 0% M: 0% Y: 0% K: 100%
White C: 0% M: 0% Y: 0% K: 0%
The color of the HW Bates mark is one that will represent the evolution and growth of the corporation. The mark may be muti colored or in black and white. The Summer Multi Colored gradient is used inside the silhouette of the butterfly and is evenly spaced. It begins with yellow moving to yellow red, purple, blue green, green and back to blue green. The black and white variation begins with white and ends with black each at opposite ends of the gradient. It is important to always use a gradient and not a solid color. The color standards show each color used for the two gradient variations.
Color
Bottom Left: logo options The gradient exactly what
The Color spread shows the in color and black and white. has a key to show designers colors to use in replication.
Right: The construction of the mark and the application of the mark are important in logo design to show exact measurements and placement of the company logo.
HB
Color Variations
HB HB
Henry W Bates
Henry W Bates
Henry W Bates
Black & White
Multi Colored
Biological Research Henry W Bates Typeface: Nirvana Color: Black 100% Type Size: 17 pt Kerning: 2 pt Location: Centered 1/4" under initials
Butterfly Summer Time Multi Colored Gradient Length: 0.5604" Height: 0.4641" Angle: 3°
Initials Typeface: Bordeaux Roman Bold LET Color: Black 100% Type Size: 109 pt Kerning: 3 pt Location: 1/4" from top of circle 1/2" from left, right, and bottom of circle
Biological Research Typeface: Helvetica CY Type Color: Black 47% Type Size: 16 pt Kerning: 180 pt Location: Centered 0.0625" under the line
Circle Color: Black 100% Size: 2" Diameter Stroke Size: 0.5 pt
The construction of the HW Bates mark is a technical process. Each component must be sized, placed, and colored in a manner to replicate the mark precisely the same. Here the standards are stated to ensure that exact replication will be implemented. The typefaces and colors can not be substituted. There are two gradient variations a multi colored and a black and white option. The size of the mark may change however the proportions and location to each other of each component may not change.
Construction of the Mark
Line Color: Black 100% Stroke: 0.25 pt Length: 2.6892" Location: Centered 0.0781" under circle
13 | 14
Envelope
Business Card
Letterhead 0.25"
HB
1"
Front
5.75"
Henry W Bates
1"
Biological Research 0.25"
2"
0.5"
0.5"
HW Bates 1000 Plaza Chicago, USA
HB
0.5" Susan Bue
4"
Henry W Bates
1" 4"
Naturalist 19 Main Street, Chicago, USA 324-875
Biological Research
4.5"
1"
3"
Susan Bue:
11"
4"
0.25"
6"
0.5"
Back
8.5"
It is necessary to reach those enlightenment thinkers providing evidence to support non-Christian alternatives to the history of creation targeting the Christian believers also to open there eyes to social and cultural advancement of the biological progress. The importance of the HW Bates mark is to effectively show the corporation in a visual and recognizable form. The company’s dynamism is reflected by its image. It is important that people know that HW Bates exists and remembers our name and core research. A visual identity provides HW Bates with visibility and recognizability. A corporate visual identity symbolizes an organization and contributes to its image and reputation. It is also important to have a set of graphic standards for the mark to ensure the proper placement is used, the proper colors are used, and the proper typefaces are used. The mark must look exactly the same each time it is reproduced and the graphic standards will produce this result.
1.75"
1.75"
HW Bates Biological Research Chicago, USA
4"
HW Bates is a biological research center founded by Henry William Bates. Bates is an accomplished biologist and naturalist with close attention to detail and observation. His remarkable discoveries in the natural world essentially discovering thousands of new species of insects in the amazon along with his discovery of Batesian Mimicry which provides evidence and support for the Theory of Evolution by Natural Selection. Batesian mimicry is a form of biological resemblance in which the model, a dangerous noxious organism equipped with a warning system such as conspicuous coloration, is mimicked by a harmless organism the mimic. The mimic gains protection since predators mistake it for the model and leave it alone. HW Bates has a critical audience consisting of scientists, naturalists, and biologists who have an open mind to possibility.
HB
7.75"
2"
Henry W Bates
4"
3"
Biological Research 19 Main Street Chicago, USA
0.5"
2"
4"
Susan Bue 1000 Plaza Chicago, USA
4"
1.5"
The application of the HW Bates mark is used in a uniform manner on multiple mediums. The letterhead business card, and envelope follow the standards listed. The mark is seen in the upper left corner placed with the precise dimensions shown. The gradient locations must remain in a uniform position either bottom to top for the letterhead, right to left for the business card, and left to right for the envelope. The gradient color will differ when printed depending on paper selection. It is important to maintain these standards.
3° Sincerely,
0.75"
HW Bates
6" White to Black Gradient Right -L eft
1"
8.5"
29 | 30
9.5" White to Black Gradient Left to Right
Application
White to Black Gradient Bottom-Top
Biological Research Center: Graphic Standards Manual
Pan American Airw ays See The Amazon Rainforest
South America “The luxurious
Brazil
Venezuela
Useful load Of 3800 LBS> High Speed over 125 M.P.H. Stalling speed 55 m.p.h. Cruising speed sea level 1750 r.p.m. 119 m.p.h. Initial climb 750 ft. p.m. Ceiling 18,000 ft. Takeoff time frOm land 12 sec. Takeoff time frOm water 18 sec.
Sikorsky S-38 Amphibian
Pan Am Sikorsky
Sikorsky S-38 Amphibian Exterior arrangement
Side View
Amphibian Flying Yacht”
Ecuador
columbia Front View
Pan American Airways: Sikorsky Amphibian Info graphic
Distribution Of load fOr a flying range Of abOut 600 mile Ship empty 6500 lbs. Gas 6 hours cruising speed 264 gal/ 1584 lbs Oil 6 hours cruising speed 16 gals/ 120 lbs. eight passengers 1700 lbs. twO crew/standard and extra equipment Of boat and passenger luggage 576 lbs. Gross weight as per department of commerce certificate nO .126 10,480 lbs.
Client: Pan Am Airways. The Sikorsky Amphibian is a plane that lands on water from the Golden Age of Travel era, The design style of this project is taken from the 1920’s and 1930’s the client being the first airline commercial airline.
Sikorsky S-38 Amphibian Interior Arrangement of the Hull A
Anchor, Rope, and Marine Equipment Storage Area
B
Luggage and Mail Compartment
C
A
D
c
B
E
D
Top View
F
Images of the plane were taken from history books and recreated to look modernized with touches of history from the Golden Age.
Pilot’s Cockpit
Passenger Area
E
Toilet Room
F
Underfloor Watertight Compartment
D B
A
E
Side View
F
Under Floor Storage
Structure Toilet Top View
The color scheme, borrowed from the Pan Am logo, and used to show the interior of the hull in vivid color.
Sink
Toilet
Toilet Room Window
Passenger Window
Extra Folding Chair Area
Control Wheel Top View
Control Wheel
Passenger Folding Chair
Passenger Chair
Pilot Chair
Pilot Chair Top View
Trap Door
FARBERWARE
FARBERWARE
Parer 3 ½" Stainless Steel Blade Dishwasher Safe Balance Controlled Soft Grip Handle
FARBERWARE
Parer
FARBERWARE Stainless Steel Parer • The Blade- High carbon stainless steel • Soft comfortable curved grip handle • Weighted handles for optimum balance • Rust-resistant and guaranteed to stay sharp Hand Wash For all fine cutlery, best results are obtained by HAND WASHING with warm soapy water, dry immediately. For safety wash each knife separately.
For Great Recipes and Helpful Hints Please Visit
farberware.com FARBERWARE
Lifetime Warranty If found to be defective under normal use it will be repaired or replaced at no charge with the same item of equal or better value. Send to: FARBERWARE® Products, c/o Lifetime Brands, Inc., Customer Service Department, P.O. Box 9750, Trenton, NJ 08650-1750 For more info call: 1(800) 252-3390.
#5046965
FARBERWARE® is a registered trademark of Faberware Licensing Company, LLC ©2009 All Rights Reserved
FARBERWARE
Parer
Ceramic Blade Peeler FARBERWARE
Jumbo Silicone FARBERWARE
• Sharp swiveling ceramic peeling blade • Soft comfortable-grip handle • Innovative bud remover • Rust-resistant and guaranteed to stay sharp
Spatula
• Heat resistant up to 500° • Safe for all surfaces including nonstick • Soft grip and silicone dishwasher safe
For Great Recipes and Helpful Hints Please Visit
For Great Recipes and Helpful Hints Please Visit
farberware.com
farberware.com
FARBERWARE Lifetime Warranty If found to be defective under normal use it will be repaired or replaced at no charge with the same item of equal or better value. Send to: FARBERWARE® Products, c/o Lifetime Brands, Inc., Customer Service Department, P.O. Box 9750, Trenton, NJ 08650-1750 For more info call: 1(800) 252-3390.
#83273-93
Ceramic Blade Swiveling Head Dishwasher Safe
Peeler
FARBERWARE Lifetime Warranty
If found to be defective under normal use it will be repaired or replaced at no charge with the same item of equal or better value. Send to: FARBERWARE® Products, c/o Lifetime Brands, Inc., Customer Service Department, P.O. Box 9750, Trenton, NJ 08650-1750 For more into call: 1(800) 252-3390.
#77837-93
FARBERWARE® is a registered trademark of Faberware Licensing Company, LLC ©2009 All Rights Reserved
FARBERWARE® is a registered trademark of Faberware Licensing Company, LLC ©2009 All Rights Reserved
Faberware: Package And Logo Redesign The redesigned logo is clean and fresh like the product that Faberware sells. Left: mock-ups. The packages are designed for a knife, a peeler, and a spatula each using minimal materials keeping stainable design as green as possible. The parer knife has
a protective clear cover shielding the knife blade using a wooden cutting board background with an image of a tomato. The peeler wraps around the blade making it look as if the picture of the orange peel is freshly peeled. The spatula packaging wraps
around the handle and uses an egg image as reference to what this product is best used for. All of the photography for the packaging is my own. Right: Packaging placed on products.
Nonstick Silicone Heat Resistant Dishwasher Safe
Spatula
RePOSe
S p r i n g F u r n i t u re Collection
2010
1 8
L o u n g e
Living rooms with class and sleek elegance. The hard wood tables are strong and bold with textured chairs. $2,874 mod chair $18,762 Couch $6,728 Table
1 8
1 8
1901 5th Avenue New York, New York Repose.com
The Madeira natural side chair design is perfect if you want your decor to reflect the light and contemporary style of modern mid-century decor. The side chair set is made of molded willow panels that are interconnected with rubber shock mounts. Designed for function and taste create an interesting mood with this seven inspired design. Left, are the modern traditions of square designed comfort sit and relax in luxury these chairs beneath those sly voluptuous good looks lies the hidden pleasure of the classic swivel chair. Not only are the lines modern, but a built-in return mechanism automatically faces the unoccupied chair forward in a timely fashion. Easy-care sable micro suede fabric fits in anywhere Also stocked in tan micro fiber, or crimson or coffee leather. These certified sustainable kiln dried hardwood frame seat cushion is multi layer soy- or plant-based poly foam wrapped in fiber-down blend and encased in down proof ticking tight back is filled with multi layer soy- or plant-based poly foam with fiber The luxury of glove-soft leather. Left Top $3,987 Left Bottom $3,876 Right $1089
RePOSe
Repose: Furniture Catalog
s p r i n g 2 010
1 8
Pacifica’s pure lines showcase the beauty of sustainable teak in a dramatic collection that highlights organic, contemporary and Zen. All the ornament is in the wood, left untreated and repeatedly sanded to bring out the natural oils for a rich patina that will not grey like most teaks. Natural variations in the knotty grain and color enhance the beauty of the wood, which will develop a lighter patina over time. Each timber used is supported by The Forest Trust, a nonprofit organization who promotes harvesting from responsibly managed forests. Dining table features a deep inset apron and seats up to eight $17,099. Top This cow skin chair accents any table with grace $13,892
RePOSe
spring 2 0 1 0
Troy is a new contemporary compact sectional designed for contemporary real your life. With every imaginable configuration it is possible between these bold modular pieces and the companion Luxury stands alone. All come with firm but plump support and upholstered in an earthy white leather they stand up to high traffic. Understated hardwood legs have a rich cognac stain will provide your living room with coziness and comfort. The detailed arms and base moldings in combination with contrasting back pillows are gathered all in one to give this chair warmth and style. Right Top Designed for flexible living arrangements, our compact, modular City sectional functions as separate piece or as a stand out alone party conversational hangout. Arm chairs add cozy corners to the space-saving design with soft comfy, loose back cushions, slightly flared out backrests and cushy seats upholstered in a smart mink brown fabric. Left Chair $3,987 Right couch $7,902
1 9
RePOSe s p r i n g
2 0 1 0
Repose is a high end furniture store that targets upper class people interested in contemporary designs. The images used for this catalog are from Getty images and edited to fit the feel of the catalog layout and aesthetic.
Hear loud textures is the theme of this insert for the Repose catalog. The target audience can easily choose different textures and embellishments to enhance the furniture.
RePOSe T e x t u r e Spring 2 0 1 0
1901 5th Avenue The order form was designed by sections: Sit, lounge, eat, lay. Each section has an option to easily add textures and embellishments at the time of order. The color code is an easy guide to choosing an upgrade.
RePOSe s p r i n g O rd e r F o r m
New York, New York
Repose.com
Customer Service 212•452•7654
Turquoise Leather $ $9,542 Blood Orange Leather $8.037 Baby Eggplant Satin $4,721
2 0 1 0
Repose.com
Multi Colored Mesh $4,721
1901 5th Avenue New York,New York 10987
Blued Copper $6,234 Treated Copper $6,987
Textures
Notes:
Address
Pearled Wood $7,927 Shell Embellish $782
Black Button Leather $7,625 Quantity
Fax 212•526•9251
Name
Copper Pot $3,982
White Button Leather $7,625 Item Name
212•452•7654
Wheat Washed $5,287 Base Materials
Phone Email Item SubTotal
Item Tax
Item Total
sit
Lounge
Eat
Lay
The various textures, base materials, and embellishments are shown up close for the client to get a closer look at their options.
Total
top textures leather metal Repose offers exotic and imported hand treated textures to enhance your home by enriching those around you. Hear the textures with your eyes Repose offers the couture treatment allowing for upgrades to your furniture. Each piece can be custom designed with a various array of exotic textures, leathers,metals,woods and,embellishments Live life loud with luxurious woods, and treated coppers, washed metals, and buttoned leather. Each base material is hand designed for a unique feel from each other. See vibrantly colored textures leathers woods and metals of the highest grade and top quality. Encompass yourself in beauty and live in art. Mix and match any of the textures and base materials for each piece for a custom gallery effect in your home.
a
g
b│c
d│e
Feel the vibrant colors hear the loud textures, see the sound of functional ar t, taste the lap of luxur y. Each texture is unique and vibrant. The Blood Orange Leather is soft and bold a texture to make a statement. $8.037 [a] Buttoned Leather makes a bounce this spring available in white and black fine Italian leather bracketed with leather one inch buttons.$7,625 [b│c] Silk made satin woven together in a rainbow of colors this multi colored texture softens any piece also in eggplant.$4,721 [d│e] The Turquoise treated leather shows an unique patterns of rich colors in this skin so soft designed texture. $9,542 [f]
f
T e x t u r e s H e a r Lo u d Te x t u re s
2 1
Dramatic extra shine and lust provides extra attention to detail for your home gallery. See fine metal washes, unique woods, and shell embellishments create elegance in design. Treated Copper is an aged treatment with vibrant turquoise waves of brilliance makes this a strong base material for any piece. $6,987 [g] Blued Copper creates an illuminate shine with reflective surface it carries. It’s rustic designs adds character with rivets and sharp edges. $6,234 [h] Embellish an piece with abstract beauty, each shell is selected based on it’s natural wonder and ambiguous design.$782 [i] Wheat Field Wash Copper attracts and demands attention with a golden shiny surface with a treated line design sure to add spark to your furniture. $5,287 [j] Pearled Wood is an aged and treated compound of interesting color schemes through the grain. $3,982 [k] Copper Pot allows for a traditional feel in a modern effect with blue, yellows and purple accents.$7,927 [l]
2 1 RePOSe
spring 2 0 1 0
h
k│l
B a s e
M a t e r i a l s i
H e a r L o u d Te x t u re s j
Repose: Furniture Catalog Order Form
Pure-Formance Fall Catalog 2011
Jevonne Riley Salon 815•759•0001 1130 N Green St. McHenry, IL 60050
Jevonne Riley Salon
A. Our Pure-formance Pomade helps mold and style short to medium length hair into any maintainable shape. It has a builtin style control agent that provides strong hold with lasting shine.
Men
Aveda Men Pure-Formance Pomade Arich, spicy and a refreshing aroma with kunzea, citrus and certified organic essential oils of spearmint, vetiver, and lavender. Sage extract, spearmint oil, seaweed, tamanu and plai. 75 ml $22.00
B
A
MEN
Our light-weight liquid complex adds shine with moderate hold/ control that maintains natural movement. Holds down unwanted volume, provides extra moisture and leaves hair looking natural. 200 ml $22.00
22
Aveda Men Pure-Formance Liquid Pomade 22
Aveda: Product Catalog The Aveda catalog has a male target audience ages 18-35. The client wanted to appeal not just to women but also to men. The hard wooden textures and neutral color scheme shows an edge that looks tough and stylish. The male model images are taken
B. Rich, spicy and refreshing aroma with kunzea, citrus and certified organic essential oils of spearmint, vetiver, and lavender, sage extract,spearmint oil, tamanu and plai.
from the Aveda archive and the product shots were photographed edited myself. I used the shapes from the products and used them in the layout to create a consisted and cohesive design.
Men Pure-Formance Aveda Men Styling E. Our lightweight styling gel delivers maximum hold, control, definition and shine without unwanted build up or flaking. Ideal for maximum hold and control.
I. Clinically proven to leave scalp feeling calmer, healthier, less irritated and less itchy.
Pure-Formance Firm Hold Gel
Men
Men Pure-Formance Conditioner
Rich, spicy and refreshing aroma with kunzea, citrus and certified organic essential oils of spearmint, vetiver, and lavender. Sage extract, spearmint oil, plai and licorice. 75 ML $22.00
For all hair types—and has a net-zero climate impact. Works with Pure-formance Shampoo to soothe and relieve scalp while cleansing.
Aveda Men Pure-Formance Grooming Clay
Conditioning, moisturizing and adding shine to hair. Experience a reduction in oiliness and greasiness
E F. Adds strong hold without adding shine. Its light-weight, micro-fibers provide the control you need to create any style—with a comb or your fingers. Perfect for adding thickness to hair. 75 ML $22.00
23
I
F
300ML $18.00
23
C. Clinically proven to leave scalp feeling calmer, healthier, less irritated and less itchy.
D. Exfoliating shampoo with 100% naturally derived exfoliates.
Soothe and relieve scalp while cleansing, conditioning, moisturizing and adding shine to hair. After just two weeks:
Rich, spicy and refreshing aroma with kunzea, citrus and certified organic essential oils of spearmint, vetiver and lavender. Seaweed, sage extract, spearmint oil, plai, licorice, jojoba beads and walnut shells.
Men Pure-Formance Shampoo
Men Pure-Formance Exfoliating Shampoo
Reduction in oiliness and greasiness with a rich, spicy and refreshing aroma with kunzea, citrus and certified organic essential oils of spearmint, vetiver, and lavender.
23
Men
High-performing formula deep cleanses hair and exfoliates scalp to remove dull, dead skin cells, excess oil, product build-up and other impurities. Creates a noticeably smoother, healthier-looking and feeling scalp. C
300 ML $18.00
Organic essential oils of Bulgarian lavender, bergamot, palmarosa, and vetiver— for a calming aroma
D
200 ML $24.00
23
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Africa
+
+
+
+
+
Central America
+
+
j
mperate Te
New Zealand
Emergent Canopy
R
Non Rainforest
Rainforest Locations
The diverse organisms equal 50% of all life on Earth with 487 tree species in 1 hectare (2.5 acres) 1 bush equals more species of ants than the entire British Isles and 17,000 of the world’s 250,000 plant species 1/3 of the world’s birds species are in South America’s rainforests. Madagascar has 99% of frog species there are 300 species in 1 square mile which equals 50,000 insect species. The tropics are the earth’s richest natural reserves.
One fifth of all of the birds and plants on Earth evolved in the Amazon Basin. The greatest diversity on the planet resides in the rainforests which covers 2% of Earth. The diverse organisms equal 50% of all life on Earth
Rainforest Diversity
Rainforest Info Graphics The client for the rainforest info graphics is Pearson Publishing. They are a text book company educating the world’s youth. The four info graphics are designed to teach the target audience, children ages 12-15 about rainforest locations, rainforest diversity,
New Zealand
Temperate Rainforest
Forest Floor 100 of reptiles, 60 of amphibians, and 150 different species of butterflies. The tropics are the earth’s richest natural reserves. One fifth of all of the birds and plants on Earth evolved in the Amazon Basin. The greatest diversity on the planet resides in the rainforests which covers 2% of Earth.
Tropic Of Capricorn
Australia Tropical Rainforest
Understory
ainforests are home to about half of the 5 to 10 million plant and animal species on the globe. Rainforests also support 90,000 of the 250,000 identified plant species. Scientists estimate that there are at least 30,000 as yet undiscovered plants, most of which are rainforest species. A typical four square mile patch of rainforest contains as many as 1500 species of flowering plants, 750 species of trees, 125 mammal species, 400 species of birds,
Equator
Madagascar Rainforest
16%
Rainforest Layers
Congo River Basin Rainforest
ests Of The W for or ain ical Rainfore op s Tr
Southeast Asia
Amazon Rainforest
4% t8
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deforestation, and causes for rainforest deforestation. The color scheme is energetic and pleasing to the eye creating interest. The circle graphs are easy to follow, and are accompanied by easy to read keys and legends.
R
ainforests are defined by two factors: location in the tropics, amount of rainfall they receive. Rainforests receive from 4 to 8 meters of rain a year; 1 meter of rain a year falls on the state of New York. Rainforests cover 2% of the Earth’s surface, or 6% of its land mass. Rainforests are located around the equator, and the temperatures stay near 75-80 degrees Fall year-round Tropical Rainforests Located In: Central America, The Amazon,Africa, Madagascar, Southern Asia, India, Burma, Malaysia, Jav--a,
Borneo, Bangladesh, Australia, New Zealand, Papua New Guinea, South America, Oceania, Philippines, Indonesia, Sri Lanka, sub-Saharan Africa, Cameroon. Congo, Yucatán Peninsula-El Peten-Belize-Calakmul, Pacific Islands. Temperate Rainforests: Pacific Northwest, the British Columbia Coast, Prince George, Ireland and Scotland, Norway, Balkans along Adriatic coast, North West Spain, Georgia, Turkey, Southern China, Taiwan, Japan, Korea, Sakhalin Island Russian Far East
coast, Chile, Australia and New Zealand. These temperate forests occupy only 16% of rainforests were tropical rainforests occupy around 84%. Tropical rainforests are warm and wet. Mean monthly temperatures exceed 18 °C (64 °F) during all months of the year. Average annual rainfall is no less than 66 in and can exceed 390 in although it typically lies between 69 in - 79 in. Temperate forests cover a large part of the globe, but temperate rainforests only occur in few regions around the world. Temperate
rainforests, by contrast, are more recent in origin, having evolved generally less than 40 million years ago, and they do not have the highest levels of biodiversity. They generally are dominated by evergreen trees, either needle-leaved conifers in the Northern Hemisphere or broadleaved trees in the Southern Hemisphere. While tropical rainforests have many vertical layers of vegetation, temperate forests usually have a dominant upper tree layer and fewer intermediate layers.
FARBERWARE
ARS
OF MAKING
CA
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Live Life More Clearly
LasikPlus Vision Center Dr. David King Aymond Phone• 866.755.2026 Lincoln Park• Illinois 60622 939 W. North Avenue• Suite 220
YEARS 1969-2014
5 Calories
Nutrition Facts
chase an impulse
Quercetin
735-synapse-19
Caffeine
Serving Size 1 Can Amount per serving
J.P MORGAN
CORPORATE CHALLENGE
2014
©
ENERGY DRINK
www.synapse.com
ENERGY DRINK
synapse
synapse
CHICAGO
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www.synapse.com
20 oz
% Daily Value
©
Sugar Free
Calories 5 Total Carbohydrate 8g(3%) Total Fat 0 (0%DV) Sodium 18 mg (1%DV) Total Carb 27 mg (10%DV) Niacin 20 mg (100%DV) Vitamin B12 6 mcg (100%DV) Vitamin B6 200 mg(100%DV) Vitamin C 200 mg (200%DV) Quercetin 50mg Caffeine 80 mg
Only 5 Calories Packed with B Vitamins Ingredients: Carbonated water,
white grape juice concentrate, caffeine, color, sucralose, potassium benzoate (to protect the taste), natural flavors, potassium citrate, quercetin. (†). Not a significant source of fat calories, sat fat, trans fat, cholesterol, fiber, sugars, calcium and iron. * % Daily Values are based on a 2000 calorie diet.
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Logo Design
Large format banners 6’x12’
Large Format Banners - Mecum Auction
The Bid Goes On Brochure - Mecum Auction
The Mike White Rainforest Info Graphics Collection Catalog
From The Mike White Collection Catalog - Gone Farmin’ Tractor Auction
Creating Camping Memories For Over 45 Years FIRST 100
CALLERS
Don’t let summer pass you by. Purchase your Camping Pass from Thousand Trails today!
866-927-9815 | ZoneCampingPass.com/PJ15 Use Promo Code: PJ15
Purchase a single Zone Camping Pass for $545 by August 31, 2014 and receive up to $150 off. Applicable taxes may apply. Restrictions on use are explained in our frequently asked questions. The single Zone Camping Pass includes use of all of the RV resorts in one of five zones, for one year. This offer cannot be combined with any other discounts or promotions. Usage is subject to length of stay restrictions. The Zone Camping Pass is offered by MHC Thousand Trails Limited Partnership, an affiliate of Equity LifeStyle Properties, Inc., Two North Riverside Plaza, Suite 800, Chicago, Illinois 60606. Members and employees of Equity LifeStyle Properties, Inc. and its affiliates are excluded from this promotion. Residents of MN, MS, and SD are also excluded from this Promotion. This advertising is being used for the purpose of soliciting sales of resort campground memberships. This document has been filed with the Department of Licensing, State of Washington, as required by Washington law. Value, quality, or conditions stated, and performance on promises are the responsibility of the operator, not the Department. The filing does not mean that the Department has approved the merits or qualifications of any registration, advertising, or any gift, prize or item of value as part of any promotional plan. Amenities vary by property. Read our Privacy Policy.
Summer is here and it’s time to Get Out and Camp!
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JANUARY/FEBRUARY 2014 n $2.00 www.trailblazermagazine.net
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LORIDA SPRINGS Discover These Natural Wonders
Pacific Coast
Highway By Lynn & Cele Seldon
HISTORY of the Highway
Along with other iconic drives like Route 66, Route 1 down the Atlantic coast, and the Skyline Drive and Blue Ridge Parkway,
the Pacific Coast Highway is simply one of those bucket list roads every American should drive at least once. Running from the rugged coastline of northwest Washington State near Seattle down through Oregon and California to San Diego, the PCH is perfect for varied segments or the entire 1,650 mile drive. 36
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Washington Running around 300 miles to the Oregon state line, the aptly-named Evergreen State’s portion of the Pacific Coast Highway is generally assumed to start in Port Townsend, overlooking Puget Sound. However, many PCH adventurers start their drive in Seattle and head straight to the coast in Aberdeen. But historic Port Townsend is well worth the initial diversion north, as is the drive west on Routes 20 and 101 along Puget Sound before starting down the coast to California. This route is in the shadow of the Olympic Mountains and sprawling Olympic National Park. Along with an interesting museum in City Hall, historic Port Townsend also features shopping, 1907’s Rose Theater (next to tasty fish and chips specialists, Silverwater Café,) and the former military base at Fort Worden State Park, where much of “An Officer and a Gentleman” was filmed and where there is now an excellent marine science museum and more (including reenactments.) Next comes quaint Sequim (pronounced “Skwim”,) including the Museum & Arts Center in the Sequim-Dungeness Valley and the popular Hi-Way 101 Diner. Less than ten miles to the north, by taking Dungeness Loop from US 101 past lavender farms and the Museum & Arts Center’s historic reconstructed Dungeness Schoolhouse, Dungeness is a sprawling sand spit diversion just to the north. Busy Port Angeles is next, including the Feiro Marine Life Center and easy access to Olympic National Park. Though it looks appealing, Route 112 that parallels US 101 is not recommended for those driving big rigs. Instead, alluring Lake Crescent is further west on curving and scenic US 101, with blue water, boating, hiking, and more. The road then turns south toward Forks, where timber once ruled (check out the Forks Timber Museum) Seatle’s Space Needle 38
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and today tourists outnumber lumber trucks. South of Forks, Hoh Rainforest is less than 20 miles to the east and well worth a visit. Next down the coast comes stunning Ruby Beach, a premier example of Washington State’s wild coastline and driftwood-draped beaches. US 101 then turns east at Quinault, heading to Lake Quinault and lots of misty water- and landbased activities before turning south again to bustling Aberdeen, where many PCH explorers choose to start their drive south. For those starting in Port Townsend, Lake Quinault is well worth the very short diversion from US 101, with varied hikes to waterfalls, the world’s largest spruce, the little Lake Quinault Museum, and in-season salmon, rainbow trout, and more at lakefront Salmon House. Situated at Grays Harbor on the Chehalis River, Aberdeen features the Grays Harbor Historical Seaport, with tours. Situated at Grays Harbor on the Chehalis River, Aberdeen features the Grays Harbor Historical Seaport, with tours and programs revolving around the tall ships Lady Washington and Hawaiian Chieftain. Breakwater Seafood &
Chowder House is a great place to head for another fresh seafood fix. US 101 heads south out of Aberdeen, though many choose to take Highway 105 out to salmon-crazed Westport on the coast, where visitors find sausage, smoked items, and more at Bay City Sausage, famed local oysters at Brady’s Oysters and lots of fresh seafood at Bennett’s Fish Shack (they also have locations in Grayland and Ocean Shores). After heading through Tokeland on Willapa Bay, Route 105 rejoins US 101 just north of Raymond and South Bend.
Olympic Sculpture Park – part of the Seattle Art Museum.
Pike Place Market overlooks the Elliott Bay waterfront.
Connected by the Chehalis Trail for walkers and bikers, Raymond is a timber town and home of the excellent Willapa Seaport Museum, while South Bend (“Oyster Capital of the World”) focuses on tasty Willapa Bay oysters. River View Dining is a great place to sample the local bivalves—where the most popular way to order them is grilled. South Bend’s large Pacific County Courthouse features a huge stained glass dome. The drive down the rest of Washington’s coastline to the Columbia River and the Oregon state line is equally gorgeous, including a possible diversion on Route 103 to the Long Beach Peninsula and little coastal towns AUGUST 2014 | TRAILBLAZER
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