Sustainable Dance Club, creators of Energy Floors
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CASE STUDIES Exhibitions & Trade Fairs
PhotobyAnnekeHymmen
Create awareness about energy
Attract and entertain your public
Interact with your visitors
Showcase innovation and science
CONTENT Energy Floors implements energy generating floors and inspiring applications at events and locations worldwide. Our goal is to create unique interactive experiences for our client’s audiences and at the same time raise awareness about energy. Let us inspire you with our following case studies:
Case study Shell Eco-Marathon
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Case study Skoda Paris Motor Show
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Case study Pico Exhibitor 2012
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“... a fun, brand-driven interactive experience powered by the energy created by attendees on a sustainable dance floor. Created in Europe, the technology converts the movement of people into usable electricity that powers the attendee experience for the ultimate in green exhibit design. When we discovered this technology, we knew that Exhibitor2012 was the perfect place to bring this idea to North America’s exhibit industry and spread our message of brand activation.” - Pico
SHELL - ECO MARATHON
16-19/5/2012
BrandBase
CHALLENGE The Shell Eco-Marathon is a competition that challenges 3000 students to drive as many km’s possible on 1 liter of petrol. Never before, the Shell Ecomarathon was a public event. Shell requested the Dutch creative agency BrandBase to design a 4 day interactive exhibition (‘The Lab’) where visitors can learn about energy and innovation. Energy Floors was asked to create an interactive installation that educates visitors about energy, sustainability and innovation. The exhibit should be fun, entertaining and engaging at the same time.
The dance floor of 100 modules was installed within one day.
SOLUTION Energy Floors installed an energy generating dance floor, consisting of 100 tiles with a total surface of almost 60m2, in front of a DJ booth. The energy dance floor was fully integrated and build into a large exhibition booth. To create a unique experience where visitors were truly engaged, we connected different Energy Applications to the floor: A large interactive LED-Battery, a Digital Energy Meter, an Energy Photo Applicatio n and 100 Headphones connected to the DJ.
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A great set up engaged the visitors in an interactive energy experience.
SHELL - ECO MARATHON Energy Applications to create the Energy Experience: A 2,5 meter high LED battery is being ‘charged’ while visitors are dancing on the floor. Once the battery was charged, the camera ook a photo of the crowd. Energy is flowing to the earth once the floor is danced upon, while the earth is functioning as an equalizer. The visual interacts with both the data ánd the energy that every separate module generates. No dancing without music! The headphones Energy Floors provide create an intimate party atmosphere, without disturbing other exhibitions.
Customized visuals and animations interact with the data from the floor.
RESULTS The Sustainable Dance Floor installation was combining innovation, energy and a great experience in the most successful way. The dance floor was attracting almost 40.000 visitors who kept on dancing to get their picture taken. Sometimes multiple times! The installation was mentioned in various media that published about the Ecomarathon.
A headphone party creates a special atmosphere on the exhibition stand.
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17/10/2010
SKODA - PARIS MOTOR SHOW
becc agency
CHALLENGE For the Paris Auto Show 2010 Skoda Car appointed creative agency becc to design an exhibition stand with the main focus on sustainability to launch Skoda’s first electric model: The Octavia Green E Line. The design and communication strategy needed to fully meet the objective of sustainability and brand activation, which lead to Energy Floors. Energy Floors was asked to provide an installation which clearly showed the power generation by movement on the floor and build a connection to the electric car in the booth.
The Skoda stand was completely designed with the goal of sustainability.
SOLUTION The Energy Dance Floor was fully integrated in Skoda exhibition booth in a custom designed shape. To create a sustainable and entertaining experience for the visitors, several Energy Applications were added like Energy Read Outs, visuals in the background with a meter and LED light tubes. Every 30 minutes professional dancers started an energy dance performance that attracted visitors and press to the Skoda stand.
Dancers attracted visitors by charging up the floor with their energy dance.
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SKODA - PARIS MOTOR SHOW Energy Applications to create the Energy Experience: Custom designed Energy Read Outs that indicate how much power has been generated on the dance floor. Visuals of an energy equaliser were mixed into the live video footage on a large LED wall behind the dancers. A LED light tube connection that indicated that the E-car was charged by the dance floor. Movement on the floor triggered the LEDs in the tubes and built a cool sequence of lights towards the car. A large plug connected the dance floor with the electric car.
Energy Read Outs next to the floor display the power produced.
RESULTS With more than 1.2 million visitors during the trade fair and eye- and ear catching shows every 30 minutes, the Skoda exhibit was visited by many. Skoda was very satisfied with the clear connection between the car, the energy and the movement of the dancers.
A big screen in the background showed a live feed and an equalizer.
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PICO - EXHIBITOR 2012
4-8/3/2012
Pico
CHALLENGE Pico is one of the leading marketing and communication firms in the world with a strong presence in North America, Europe and Asia. They specialize in exhibition design and activation campaigns for many big brands like Barclays, MC Donalds, Coca Cola, Nissan and Renault. Each year Pico presents themselves to existing and potential clients on the Exhibitor fair in Las Vegas; the most important fair for exhibition designers. This year Pico decided to integrate the SDF™ in their stand to activate their message. Their goal was to show the innovative and engaging character of the company and get people to participate in an interactively in the booth.
SOLUTION The SDFTM was built in the stand of Pico and a custom made Energy Experience showed the public Pico’s works in various locations on different continents. Energy Floors delivered a Photo Application as well as the ‘activation’-visuals on the screen. Each day, at a certain energy level, a lottery was held and one of the clients that had danced on the floor won an IPad. -6-
Pico activates brands worldwide - SDF stands for engagement & innovation.
PICO - EXHIBITOR 2012 Energy Applications to create the Energy Experience: Once people on de the floor reached a certain energy level, visuals showed how a continent was ‘activated’ and a picture selection of Pico’s projects appeared on the screen. At the 100% level a photo of the people on the floor was taken and sent directly to the Pico facebook page.
RESULTS Although the general assumption is that people are not dancing during trade fairs, this proved to be untrue once more at the Pico exhibit. Visitors were challenged to move on the floor by receiving a reward on the screen. These rewards were smartly combined with the activations of Pico, making a visit to the stand energizing ánd informative! Since the SDFTM and energy Experience were a big hit Pico is now implementing our energy generating floor in proposals for a selection of their clients.
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A customized Energy Experience brought interactivity and fun to the stand. A customized Energy Experience brought interactivity and fun to the stand.
REFERENCES
CONTACT US
A selection of our clients:
We highly appreciate your opinion on our product and the opportunities you see within your organisation. For inquiries: Website: www.energy-floors.com Email: info@energyfloors.com Phone: +31 (0)10-2762213
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