PRESS KIT & COMMUNICATION GUIDELINES
PANNEKOEKSTRAAT 106 3011 LL ROTTERDAM
TEL: +31 (0) 10 2762213 FAX: +31 (0) 10 4257094
www.energy-floors.com info@energy-floors.com
COC (KVK) 24424521 VAT (BTW) NL8186 64 630B01
About Energy Floors - Summary
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Company Energy Floors (formerly known as the Sustainable Dance Club) was founded in 2007 in the Netherlands and has developed a patented technology creating energy generating floors. The floors are combined with custom made Energy Experiences: a unique invention that captures energy from the public and makes it visible. More than 300 temporary and 20 permanent installations have been realized over the past five years for a long list of respected clients in more than 20 countries. Product In 2008, Energy Floors successfully launched the world’s first energy generating dance floor: The Sustainable Dance Floor (SDF). Only within the past year, the SDF produced more than 13 million joules and provided fun and awareness regarding energy for about 350.000 people. The latest development is a pedestrian floor which is the most efficient converter of human footfall into electricity: The Sustainable Energy Floor (SEF). Patents are granted in Europe and the U.S.A. Energy Experience Giving people feedback is an essential aspect of the installations. The converted energy of the floors can feed low power applications for interaction. LEDs are integrated in the floors for visual feedback, they light up when the modules are being stepped on. More interactivity can be provided by a digital Energy Meter Screen, a big LED Battery, an Energy Tower and so on. Customized light and sound installations communicate the clients’ message to the public.
PANNEKOEKSTRAAT 106 3011 LL ROTTERDAM
TEL: +31 (0) 10 2762213 FAX: +31 (0) 10 4257094
www.energy-floors.com info@energy-floors.com
COC (KVK) 24424521 VAT (BTW) NL8186 64 630B01
About Energy Floors
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How we Started In 2009, Energy Floors (a registered trade mark of Sustainable Dance Club) successfully launched the world’s first energy generating floor, the Sustainable Dance Floor, with the vision: People - Planet - Party. As we have grown as a company, so have our potential markets. Our concepts prove to have natural appeal to marketing agencies, science museums, commercial events and according to our new developments also to fitness centers, public transport companies and many other public spaces. Over the last 5 years the success of our products has allowed us to shift our main focus onto the sale and hire of these products, particularly the Sustainable Dance Floor and the Energy Experience. Our Mission Energy Floors believes that the consciousness about energy is very important for the creation of a sustainable world. Our goal is to create the awareness about energy production and energy consumption by making it interactive, fun and relate to human scale. Technology The floor flexes slightly when stepped on, creating a movement which is being transformed into electrical power by a small internal generator. Each module (75x75x20cm) can produce up to 35 watt of sustained output, of which a dancing person reaches up to 20 Watt. The Energy Floor installations can be integrated with many products, such as screens, sound systems, lights, gaming software and more. Projects & Events SDF has been used at about 350 events and projects over the past five years. projects range from corporate events, big festivals and club tours over brand activation campaigns to several trade fairs, museum exhibitions and auto shows worldwide. The projects with the biggest impact of the past few years were among others the Zoukout Festival in Singapore for Heineken, the corporate pavilions at the Olympics in Vancouver and London, the World Expo in Shanghai, the Zumba Fitness campaigns in NYC and Lille and a 3-month club tour through Spain with a Spanish radio station. Furthermore, we have worked for big names such as WWF, Toyota, Puma, Coca Cola, Volkswagen, Disney, Nokia, Google, Skoda and Philips.
PANNEKOEKSTRAAT 106 3011 LL ROTTERDAM
TEL: +31 (0) 10 2762213 FAX: +31 (0) 10 4257094
www.energy-floors.com info@energy-floors.com
COC (KVK) 24424521 VAT (BTW) NL8186 64 630B01
About Energy Floors
Public spaces In 2010 Energy Floors took the products to the next level and developed a more efficient floor for large-scale applications: The Sustainable Energy Floor (SEF). The Sustainable Energy Floor is the world’s most efficient converter of converting human footsteps into electrical energy with an efficiency of 50%. It is especially designed for permanent installations in high footfall areas. People will be able to generate their own energy that illuminates the space surrounding them, just by walking. We are currently collaborating with the Russian Railway Research Institute with the goal to bring our technology to a level that is able to reach industrial mass demands. For more information about the partnership, please click and read the article in The Moscow Times. Energy Floors in the Press: psfk www.psfk.com/2013/05/kinetic-energy-floor.html Mashable http://mashable.com/2013/05/05/kinetic-floor/ TED http://blog.ted.com/2013/06/03/energy-from-your-feet-when-sidewalks-and-dance-floorsbecome-energy-sources/ Trendhunter http://www.trendhunter.com/trends/sustainable-dance-floor
PANNEKOEKSTRAAT 106 3011 LL ROTTERDAM
TEL: +31 (0) 10 2762213 FAX: +31 (0) 10 4257094
www.energy-floors.com info@energy-floors.com
COC (KVK) 24424521 VAT (BTW) NL8186 64 630B01
Logos p. 4
PANNEKOEKSTRAAT 106 3011 LL ROTTERDAM
TEL: +31 (0) 10 2762213 FAX: +31 (0) 10 4257094
www.energy-floors.com info@energy-floors.com
COC (KVK) 24424521 VAT (BTW) NL8186 64 630B01
Photos 1 p. 5
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PANNEKOEKSTRAAT 106 3011 LL ROTTERDAM
TEL: +31 (0) 10 2762213 FAX: +31 (0) 10 4257094
www.energy-floors.com info@energy-floors.com
COC (KVK) 24424521 VAT (BTW) NL8186 64 630B01
Photos 2 p. 6
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Please contact us if you need these photos in high definition. For videos and more photos, visit: http://www.energy-floors.com/sdc_media/photos_and_videos/ PANNEKOEKSTRAAT 106 3011 LL ROTTERDAM
TEL: +31 (0) 10 2762213 FAX: +31 (0) 10 4257094
www.energy-floors.com info@energy-floors.com
COC (KVK) 24424521 VAT (BTW) NL8186 64 630B01
Communication Contact Info p. 7
General Info
Website: www.energy-floors.com Address: Pannekoekstraat 106 3011 LL Rotterdam The Netherlands Email: info@energy-floors.com Tele: +31 (0)10 276 22 13
Contact Person
Name: Email: Tele:
https://www.facebook.com/energyfloors
https://twitter.com/energyfloors
Vimeo
https://vimeo.com/energyfloors
Youtube
https://www.youtube.com/user/SusDanceClub
Flickr
http://www.flickr.com/photos/sustainabledanceclub/
http://www.linkedin.com/company/energy-floors
PANNEKOEKSTRAAT 106 3011 LL ROTTERDAM
TEL: +31 (0) 10 2762213 FAX: +31 (0) 10 4257094
Sylvia Meijer-Villafane sylvia@energy-floors.com +31 (0)10 276 22 13
www.energy-floors.com info@energy-floors.com
COC (KVK) 24424521 VAT (BTW) NL8186 64 630B01