Megatrends
Materiality
Reputation
Our thoughts
- ageing pop social issues
Needs to be social issue based
- financial literacy/protection from pitfalls
Licence to operate
- disaster relief - emergency services
Too cluttered Not differentiated
- families with health issues
Potential for carer or child focus
- local community involvement
Not differentiated, mechanism not issue
-Â poverty/homelessness prevention - young persons financial health - Indigenous inclusion - NFP capacity building - SME/social enterprise capacity building - Working poor - Community service banks
Needs to be social issue based Core strength, poverty prevention Licence to operate Has potential Local economy, social economy NAB Has potential
- Community development/liveability
Potential if narrowed in to an specific area
- Wellbeing
Potential, but everyone looking at this space
- Workplace giving funded programs
Potential, but everyone looking at this space
- Women and gender issues
Potential, but getting cluttered
- Urbanisation
Interesting but future focused
- Big data
Interesting but future focused
FOCUS
The strategy, missions and stories are told in copy and vision on the website.
A launch video explains the concept
See it: http://www.youtube.com/watch?v=G2vSTdgXnO0
For the launch, we created a giant chalkboard mural telling NAB’s community stories. It was drawn over a week in the lobby of the NAB Melbourne HQ.
We continue to create content for internal Yammer channels.
Herald Sun, Melbourne 10 Sep 2014, by Wes Hosking General News, page 17 - 195.00 cm² Capital City Daily - circulation 399,638 (MTWTFS-)
Copyright Agency licensed copy (www.copyright.com.au)
ID 310256614
PAGE 1 of 1
Tahlia, 13, Emily, 14, and Lachlan, 12. Picture: JANINE EASTGATE
‘$20 BOSS’ PLAN TO GET YOUNG MINDS WORKING
VICTORIAN high school students will be loaned cash in a government-backed pilot to help them become “job creators”. The $1.5 million program, to be announced today, aims to help students develop business ideas and hone their money management skills. Ten schools will initially take part. Each student will get $20 as part of the initiative and is required to plan, budget and market their business idea. They then have a month to run it. Youth Affairs Minister Ryan Smith said the “$20 Boss” program was part of a commitment to ensure students left school prepared for the world of work. “$20 Boss is a fantastic way to engage young people
WES HOSKING
in an immersive experience at school and not only allows them to build enterprise skills and confidence, it also makes them more likely to be job creators in future,” he said. The not-for-profit Foundation for Young Australians has developed the program with the Government and National Australia Bank, which is providing $1.3 million. Schools in Melbourne, Geelong, Ballarat and Bendigo are taking part. “Unleashing the creativity of young people is crucial in preparing them for their future roles as innovators and creators of social change,” foundation chief executive officer Jan Owen said.
Wealth of Opportunity has been incorporated in the annual report, internally and on the front cover.