Evolution of Promotional Coupons 1887 A S A Candler, Partner, Coca-Cola used hand written tickets for free glasses of Cola
1901 C.W. Post used one-cent-off coupons to promote Grape Nuts breakfast cereals
1913
One in nine American had received a coupon and tried a free Coca-Cola
1930s
The use of coupons grew rapidly during the Great Depression, to buy items such as milk and eggs
1940s
Large chain grocery stores used coupons for the first time to attract shoppers. Women supported the economy through the use of coupons
1957
Nielsen Clearing House was established in the U.S., for streamlining couponing for manufacturers and retailers
1960s Coupons
1980s
Coupons officially became associated with periodicals
Sunday morning couponclipping became more popular than baseball or war protests. Gifting of coupons became a popular trend
1990s
2010 Coupons moved to mobile phones. iPhone apps gathered different coupons from across the internet
Coupons went digital and retailers started using online coupons as a form of advertisement. (E-Coupon)
Coupons
Sources: mediabistro, about.com, socialmedia today
2013
Organizations use social network sites such as Facebook to help their offers and coupons go viral