Primary Research & Operational Insights Overview Case Study
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Primary Research & Industry Survey Capabilities (MNPI Compliant) CAPABILITIES
VALUE-PROPOSITION FOR PRIMARY RESEARCH
Small-Scale – Expert Interviews
Domain Expertise
Domain-intensive interviews with specialists, experts on complex topics, subjects or issues
Mid-Size – Semi Structured Survey
Experienced Professionals
Conducting open-ended qualitative surveys with a mid-sized group to understand product preferences, buying behaviour, trends etc.
Large -Scale– Structured Survey
Mid & Large Scale – Web Surveys
Sutherland has capabilities of doing surveys in 15+ languages and can therefore give you global coverage
Multi Modal
Capabilities of conducting mid and large -scale quantitative & qualitative consumer web surveys to gather brand perception, consumer behavior
Business Confidence Surveys Industry Trends Surveys Procurement Surveys
SGS has highly qualified pool of management graduates from top B-schools who are well-trained in conducting qualitative surveys & expert interviews
Language Capabilities
Conducting large-scale quantitative B2B surveys using structured questionnaire aimed at determining satisfaction levels, business-confidence, etc.
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Sutherland Research Brings strong domain expertise having worked with some of the best in class corporations in Buy-side and Sell- side industry
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Telephonic, Web, Email and Focus Group.
Capex Outlook Surveys Shipment Outlook Surveys Propensity to buy surveys /
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Buyer Outlook Surveys Price discovery surveys
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Ability to Deliver Rich Operational Insights Operational Insights
Organized along seven key verticals to provide middle and back-office services to our customers viz. Banking & Financial Services, Insurance, Healthcare, Media & Telecommunications, Technology, Retail and Travel gives us a strong operational domain to leverage industry-specific insights into research
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Early Warning Signals / Industry Turning Points – Case Study Analysis of the changing-mix of product ‘support-calls’ can vindicate / give early insights into a product’s acceptability and likely success
TABLET SUPPORT
In mid 2010, on our tablet-support program, there was a noticeable shift in call-volumes, from regular hardware related support calls to “how to use my tablet..” calls i.e. calls on issues such as “how to use tablets for making video calls using Skype” or “how to use my tablet to send emails” etc. This indicated that consumers of tablets were moving away from grappling with the challenges of the product’s hardware to getting more involved and engaged with the product and that gave us an ‘early sign’ of the impending explosion in demand for tablets as these customers turned loyalists
% of Total Call Volumes
45% 40%
Wi-Fi Connection Issues Display Issues Battery Issues Microphone Quality Others "How to"
35%
30
25
20
30% 25%
15
20% 15% 10%
10
5
Smartphone Shipments (Mn)
50%
5% 0%
0
Source for Tablet Data : Cannacord Genuity (Quarterly data has been interpolated to estimate monthly data)
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Thank you
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