Primary Research Capabilities Overview Case Study
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Differentiating the Research Output through Primary Research & Industry Survey Capabilities (MNPI Compliant) CAPABILITIES
VALUE-PROPOSITION FOR PRIMARY RESEARCH
Small-Scale – Expert Interviews
Domain Expertise
Domain-intensive interviews with specialists, experts on complex topics, subjects or issues
Mid-Size – Semi Structured Survey
Experienced Professionals
Conducting open-ended qualitative surveys with a mid-sized group to understand product preferences, buying behaviour, trends etc.
Large -Scale– Structured Survey
Mid & Large Scale – Web Surveys
Sutherland has capabilities of doing surveys in 15+ languages and can therefore give you global coverage
Multi Modal
Capabilities of conducting mid and large -scale quantitative & qualitative consumer web surveys to gather brand perception, consumer behavior
Business Confidence Surveys Industry Trends Surveys Procurement Surveys
SGS has highly qualified pool of management graduates from top B-schools who are well-trained in conducting qualitative surveys & expert interviews
Language Capabilities
Conducting large-scale quantitative B2B surveys using structured questionnaire aimed at determining satisfaction levels, business-confidence, etc.
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Sutherland Research Brings strong domain expertise having worked with some of the best in class corporations in Buy-side and Sell- side industry
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Telephonic, Web, Email and Focus Group.
Capex Outlook Surveys Shipment Outlook Surveys Propensity to buy surveys /
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Buyer Outlook Surveys Price discovery surveys
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Case Study 1 – Leveraging Expert Interviews & Sutherland’s Operational Insights Background and Objectives •
Our client, the Telecommunications research desk of a leading Canada-based sell side brokerage, sought to introduce differentiation in its annual research of the mobile-handset coverage universe . The client wanted to supplement its traditional “management-forecast” based research, with live, on-the-ground intelligence & hence sought to commission a global Smartphone channel-check survey
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Sutherland was engaged to conduct a survey identifying and connecting with key Smartphone stakeholders, within carriers, across the globe and administering a semi-structured questionnaire and analyzing results
Sutherland’s Approach
Highlights of the project
Size
Duration Method
50 surveys
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SGS carefully studied the industry, developed a questionnaire and deployed a team of Analysts well-versed with the subject
4 Weeks
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The client wanted to supplement its traditional “managementforecast” based research, with live, on-the-ground intelligence and hence sought to commission a global Smartphone channel-check survey
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The data was analyzed using plain cross tabulations to derive graphs/statistical analysis. Importantly, the survey unearthed, heaps of qualitative insights, which served as crucial pointers in assessing Smartphone outlook and forecasting market-share by region
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The depth of B-2-B survey findings has delighted the client’s investor community as this gives the investor community access to on-theground intelligence and hence, serves as a pre-cursor to potential stock upsides or downsides
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The client is working with us on expanding primary research coverage to additional tickers
Telephonic
Region
Global
Sector
Technology
Type
Qualitative Our Value Prop
• Access Strong pool of expert interviewers • Access to out multilingual expertise • Quick turn around time
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Case Study 2 – Leveraging Large End users survey Client Brief •
Our client a leading research firm wanted to come out with a coverage publishing a report on Online Travel Industry In India
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The client engaged Sutherland to conduct a consumer survey across Tier I cities in India to uncover some of the key trends w.r.t. to the online travel planning such as travel related research, factors that affect booking of travel products, online booking behavior for each travel segment- hotel rooms, airline tickets, car, railway tickets, cruise and package tours
Sutherland’s Approach •
Our Value Prop
1200 domestic travelers and 200 outbound travelers were interviewed across 9 Tier I cities in India
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Junior Survey Analyst: • Programmed the Survey using specialist CAWI tool • Used survey sampling vendors such as SSI
Survey Programme Lead: • Established Questionnaire, Samples, Analysis Framework & Tools required
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Process Flow
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1 Primary Analyst: • Established Structure of Survey
Survey was rolled out to the target audience
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• Access to our proprietary
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Data Captured is cleansed
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state of the art Cat i facility • Comprehensive demographic coverage in BRIC countries
• Ability to quickly launch surveys using advance tools
The data is analyzed by our Analytics team
Benefit to the client •
The survey finding not only embellished the report but also provided insights to the Analysts to better understand the industry through customer perspective & make appropriate forecast
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Thank you
Š 2014 Sutherland Global Services Inc., All rights reserved. Privileged and confidential information of Sutherland Global Services Inc.
www.sutherlandglobal.com February 19, 2014
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