Social Media Analytics
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Social-Media Analytics to Supplement Research • Sutherland’s Social Media Analytics practice started in 2010 • Capability to curate content from all social networks, blogs, discussion forums, message boards and custom resources to deliver actionable insights • Leverage analytics to deliver insights into the companies that you cover – Customer sentiment analysis – Investor sentiment analysis – Stakeholder sentiment analysis Top 10 Satellite Broadband Provider – Customer Sentiment Analysis
Stakeholder Sentiment Heat Map by Region WA NH ME VT ND MT OR ID MN WI MA MI WY SD N CT NE IA IL IN OH NV PY UT CO WVVA NJ CA KS MO A KY DE TN NC AZ NM OK AR SC MD MS AL GA LA TX DC AK FL HI
© 2014 Sutherland Global Services Inc., All rights reserved. Privileged and confidential information of Sutherland Global Services Inc.
www.sutherlandglobal.com February 20, 2014
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Data collection and analysis
Web wide Data
Text Mining Engine
Data Integration
Output
Categorization Data Extraction
Data Repository
Data Cleansing & Transformation
Reports
Sentiment Analysis
Sources: All social networks, blogs, discussion forums, message boards and custom resources
Š 2014 Sutherland Global Services Inc., All rights reserved. Privileged and confidential information of Sutherland Global Services Inc.
www.sutherlandglobal.com February 20, 2014
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Thank You
Š 2014 Sutherland Global Services Inc., All rights reserved. Privileged and confidential information of Sutherland Global Services Inc.
www.sutherlandglobal.com February 20, 2014
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