CONSERVATORY TEA
BRAND GUIDE Suwachani Uyangodage
Content
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Logo Inspiration The Symbol Color Inspiration Colors Typeface Safe Space Minimum Sizes Stationary
CONSERVATORY TEA
CONSERVATORY TEA
Logo Inspiration The Rawlings Conservatory and Botanic Gardens has distinct environments that allow the display of plants from all over the world. The buildings create an appropriate environment for plants from tropical, desert, and Mediterranean environments. I was inspired by the architecture of the conservatory. Having tea plants inside the conservatory gave the idea to design a brand to a tea company.
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The Symbol The Conservatory Tea is a relatively new brand offering a variety of flavors both traditional and new age, and the logo is flexible enough to accommodate all of these. The image is that of an old fashioned tea pot with uneven edges, while the font is modern and has fancy yet subtle details that hint at a complex and rich tea drinking experience. The lid of the tea pot is the sillhovet of the conservatory cupula giving reference to the Baltimore Rawlings Conservatory. The tea pot is hand drawn, hand cut, scaned image that has vectorized later.
C O N S E R V A T O R Y T E A
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Color Inspiration Color of the logo is inspired by the tea plants in the conservatory. Rather than picking a common green color, I have used a brown color. The dark brown color palette is relevant both to the earth and to the dried tea leaf.
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Primary Colors Pantone 179 - 16 C CMYK 0 0 0 100 RGB 000 #000000
Pantone 12 - 16 C CMYK 0 27 100 60 RGB 127 95 0 #7F5F00
Secondary Color Pantone 12 - 16 C CMYK 0 0 100 60 RGB 130 122 0 #827A00
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Typeface Primary typeface of the logo is Kabel heavy by Rudolf Koch. Secondary typeface of the logo is Prepetua regular by Eric Gill.
Primary
Kabel Medium
Kabel Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()-+?;
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()-+?;
Secondary
Prepetua Regular
Prepetua Italics
A B C D E F G H I J K L M N O P Q R S T U V W XY Z abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()-+?;
A B C D E F G H I J K L M N O P Q R S T UVW XY Z abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()-+?;
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Kabel Demi
Kabel Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()-+?;
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()-+?;
Prepetua Bold
Prepetua Bold Italic
A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()-+?;
A B C D E F G H I J K L M N O P Q R S T UV W X Y Z abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()-+?;
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.25x
.25x
x
Safe Space
.08x .15x .07x .1x .25x
C O N S E R V A T O R Y T E A
The point size of the typeface for the word “Conservatory” is 21X and the point size of the typeface for the word “Tea” is 21X. All characters should be upper caser. Tracking of the characters should be 500 points. Color of the word “Conservatory” is Pantone 179 - 16 C and the color of the word “Tea” is Pantone 12 - 16 C.
.25x
.25x
.25x
x
C O N S E R V A T O.25xR Y T E A
.25x
x
x
C O N S E R V A T O R Y T E A
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x x .25x .5x x
Minimum Size Minimum Size for Web 200 pixels C O N S E R V A T O R Y
Minimum Size for Print
T E A
width: 1.5 inches
C O N S E R V A T O R Y T E A
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Stationary
C O N S E R V A T O R Y T E A
CONSERVATORY T E A
3100 Swann Dr, Baltimore, MD 21217
3100 Swann Dr Baltimore, MD 21217|(410) 396-0180) conservatorytea.com|tea@conservatory.com
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C O N S E R V A T O R Y
3100 Swann Dr, Baltimore, MD 21217 tea@conservatory.com|410-739-2367
T E A
Caborita epelectur, Nequi dolum, quundaecatum nihillam ium ium et enducitas serit et autes est porempores quodisquae parci dolesti onsedit porum harcipsam esed eiume parum faceptas plandusam resed et of cil excerum enestrum quiderum is ereprepernam et et id ulpa esciend aectusdandic tem hit odiasi cus. Orepror endipsae sequatis voluptatum quam et exerfernam in rem re volupta dolorrum nulliqui corehendae venet quatem reium volecturi aut et quo maio qui aribea debis que eos enti cullabo. Ibus vendelicab id eatiore, temporumquam quibea eum seque la imet min ratiate peligni blabore, to mos et fugitis quunt voluptium repratatium id quo tetur alit rae nonsent anti dolupta tecepere voluptia volorae. Nequam et exerferion rem ut qui beaquo dusam aut earia nonest lab iuntecearum sum. aborpore moluptas ent quid que pro il minum audaectorro dis del maion pliqui duciet debisqu untecti atur, tem sequi of ciassum hiciet ea con porrum et ist aperferi adipsundae ereped ma essinvelent as sim ea doluptu restibus es aute dio corit quatur sit, in nonsequo volum re, excerunte pra volor aut pa pa none qui te et veligen dandis eicto omnisitiae perfers pelit, sinvenis que voluptum faci doluptatem quiam et dendaectorro mincid qui am quo et debis aut as eos quaspis explit faccum num cuptat eles ullo te plitio. Anturiati odisqui berchil magnimodis que cum disti dolo cus aut rentios neceaquatem quiate quam quid expliquod qui optam ratquasimod quis quaectori nobitatur maio es dolore, et ex et ent reres moluptas esecero eiur? Quiatqui qui conse dipiti volorep erunto molore cusam, sit et ommolup tasimodias molorum et paritem porerem perfero blaborem ad etur, consend empere voluptiamus mintiatur? Facerum sin pel eic temporitius dolo earunda ndandaerspe ni cum voluptatur atem eaquiaturion entur aborit quo eatur?Quatatior restio. Aliati nemquibus repudigent harias exerit aut rescipienit pe nulpari omni dolorion et exerchi litenia sitisci aecumquam quam rest, cus ressitas sandipsam nitatur?Nem simusam volorem ex earundae vit eos aut ipsundescit audionet archill abore, expedissum re dollit atur sitium conet eosamusam. Sincierly, Donavan Miller
www.conservatorytea.com
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