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Link building is the foundation for any good SEO campaign and it is essential if you want to have success in your rankings on Google. The way search engines look at links is like 'votes' and so the more websites linking to you the more 'votes' you get and therefore are more popular and relevant and so get a better search engine rank position (SERP). The issue here is that some SEO companies do not care where they get the links from and so sign up to hundred link deals in an attempt to manipulate the search engines. This does not work and you need to understand that the search engines are very advanced and so look at where the links come from. If they detect manipulation then you will get marked down or worse blacklisted altogether. So when it comes to link building you need to be thinking about doing quality link development and to try to follow the steps outlined below. • Firstly many people do not take into consideration the fact that they can use Quick Search Tools or a similar tool to do a backlink lookup on their competition. Then you can go down the list and analyse and see if you can get a link from the same place. You can do this with all the websites on page one and essentially take the best links from all your competitors. What better way to start any link building campaign. Search engines respond very well to quality links especially Google and Bing. • When you engage in developing links you need to take your time and not burn out by trying to do one day of solid building. Link building can be very taxing on the mind and so if you attempt to do too much without taking breaks then you can end up missing good link opportunities or worse making mistakes when building the link rendering it useless. • Do not be afraid to send email to blogs, websites or directories to get your link on there. Offer to write an article for them or alternatively offer a link swap as these are still very useful as long as you as link swapping or link exchanging with a website in a related market as your own. All link building really is about is being very thorough, doing your research properly and taking your time. If you can follow the simple steps then your link developing days will be very bright indeed.
Jon is working for J21Media who specialise in link building, article writing, copywriting services and affordable SEO to the UK.