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For any business, the ability to understand how their advertising efforts are paying off is important. A major part of internet marketing requires one to learn how to do SEO. The results of search engine optimization can be seen rather quickly in a business that carries out smart internet marketing plans. For example, ranking higher in the search engine results is one of the direct results of search engine optimization if done correctly. There are several principles that one needs to learn if they want to learn how to do SEO in the right way for their business. It doesn't involve a 'set and forget,' method, rather, implementing search engine optimization techniques does take time to learn about them and the ability to use them correctly. That being said, though, there are a few basic things that one needs to learn how to do SEO to see their efforts pay off in the long run. Learning About Keywords First, one important concept to understand is about keywords. This may seem quite obvious, but keywords are phrases and words that consumers type into Google, Bing, and the other search engines to find topics they're interested in or businesses that they need. For example, if someone is looking for an attorney in Omaha, Nebraska, then the keyword phrases used to search for this may be "Omaha attorney" or "attorneys in Omaha." These keywords need to be captured by businesses and companies that want to learn how to do SEO. There are many free keyword tools on the internet that will allow for simple keyword research. For example, Google's Keyword Research tool should be enough to get started. This tool can give business an approximate count of how many consumers are searching for terms related to their business on a monthly basis. Once these keywords have been gathered together, they need to be used throughout a business website in order to attract search engine crawlers. Search engine crawlers will see that your important keyword phrases are sprinkled throughout the content of your site, listed in the Keyword, Description, and Title Meta tags, listed in the Alt image tags, and will be signaled that your website should rank for those keywords. Designing Your Site for SEO Of course, a clean-looking design is also needed to bolster your internet marketing and SEO efforts. Having a site that is easily navigable will help the search engines crawl and read your site more efficiently. Avoiding Flash will help your website also be search-engine-friendly.