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This article discusses how Google rank pages in order of relevance and importance. It is not a secret or sure formula that guarantees good ranking. However, understanding how one of the most popular search engines rank pages will help you to strategize your web pages to rank well. Ranking well on Google need not be a shot in the dark exercise. All you need is to understand Google's scoring system and work on your web pages accordingly. When someone performs a search query, Google needs to do 2 things before it presents the results according to ranking. Firstly, it finds the pages that contain the search query term and ranks them in order of relevance. Secondly, it determines the importance of each page. The final ranking results are combinations of relevance and importance. Remember the 2 keywords relevance and importance, which form the heart of Google's scoring system. Relevance How does Google define relevance and rank pages for a particular search query? Well, if someone do a search query on 'internet marketing, Google will look up its index for pages containing the words 'internet and 'marketing'. Web pages' relevance will be ranked accordingly to the following criteria... 1.Pages that contain the 2 words 'internet' and marketing will rank higher than those that only contain either one of two words. 2.Pages that contain the 2 words 'internet and marketing' right next to one another and discuss internet marketing will be deemed more relevant than pages that discuss marketing in general and only mentioning internet marketing in passing. 3.Page titles that contain 'Internet Marketing' will give Google a hint that they are more relevant than others. 4.Also a page that contains the term internet marketing several times is likely to be more relevant than a page that contains the term once. (However, do not overstaff your web page with your targeted keywords or else you may be penalized for keyword spamming.) Google uses your page titles, and content to determine the relevance of your web pages for your targeted key phrases. Importance